and uh you know why I like SAS businesses so much is the margins are incredible you can expect anywhere from 70 80 90% margins what other businesses could you do that in and uh today that's what we're going to talk about only SAS businesses and by the way each of these ideas I'll give you the Playbook so the first idea is [Music] called Baby I just had way too much coffee and I get the Jitters and when I get the Jitters I need a I have the best startup ideas I don't know why so I
just was writing down a ton of SAS startup ideas and I needed to click record and share it with you now you might listen to one of these SAS ideas and steal it and build the MVP in a weekend and it starts growing and growing uh all of a sudden you're doing a million dollars a month you end up selling the business to Salesforce and then you send me a DM or comment on YouTube uh change your life and I wouldn't be surprised or you might just listen to one of these ideas and it gets
your creative juices flowing and that is why I love doing this podcast because these ideas you don't necessarily need to steal if you don't want to but it might just spark something in your own life it might just you know you you might hear this one idea for this Niche and want to apply it to another Niche that you know well so we're just going to go through these ideas I'm going to give them all to you listen to the whole thing think about them and uh you know why like SAS businesses so much is
the margins are incredible you can expect anywhere from 70 80 90% margins what other businesses could you do that in and now it's it's it's cheaper than ever to go and uh build these MVPs build these minimal viable products so uh over over the last few years I've gotten more and more interested in in in building SAS products and I have built a bunch of them and uh today that's what we're going to talk about only SAS businesses are you ready I'm ready can you tell can you tell what this with this the coffee J
Jitters all right so the first idea is called what I'm calling the legal jargon simplifier and I had this idea because I was just signing some documents with a real estate agent that I'm working with I'm selling uh I'm selling my apartment and I honestly didn't understand a lot was of of what was going on and I know a lot of you are like me so what if there was a oneclick solution like a Chrome extension that could demystify complex legal documents and I think you start with just terms of service so how would it
work okay I'll give you the Playbook and by the way each of these ideas I'll give you the Playbook so you install the Chrome extension it's it would be free to start and then you activate it on any any web page with legal text so that could be you know a Google doc it could be a website um and then you click the extension button to generate a quote unquote for dummies version of the legal document now I don't know if you can use uh the term for dummies because it might be for the books
but you get the idea something like that that's super catchy then what happens is the AI analyzes the text in real time um so then you get these like plain language summaries of the key points if you have a 20page doc hopefully it just gives you two three four points it highlights and exposes the red flags of unusual Clauses in simple terms that's really what you're looking for um and then you you offer a risk assessment score based on industry standards and user rights so and I know there's probably a lawyer listening to this and
being like Oh my God you know I don't know if that you can do that and and I I'm not a lawyer I don't know I just wish this thing would exist and I know that people would pay for it um and how would they pay for it I think they you can you can charge something like $5 a month um it can be very very cheap or you can do something like $50 a year $75 a year and you'd get things like Advanced explanations document comparison stuff um so you'd apply very a very similar
model to like a docu sign um you know you you get a free uh few signatures and then they eventually um charge for it so how would I grow this business you know what would be my growth strategy so I think you can actually create accounts like Twitter accounts Instagram accounts where you show like the simplified versus original versions of famous terms of services no one knows what they're signing when they're signing terms of services I think everyone knows that so um I think if you compared them and just showed what PE they actually said
I think those would go viral the other grow strategy is just it's free right you're you're doing a Chrome extension so you can do all the uh you know uh App Store optimization in in the Chrome Store um and then you can do a referral program so protect a I'm thinking like protect a friend get a month free um and then of course you can partner with all the legal education platforms to offer this tool as a part of their curriculum I think that you can also do something cool where you implement like a legal
Clarity certification for businesses you try to ride this wave that everyone knows that these terms of services are they're really you know there's a lot of words and people don't understand it so I think that if you can do that that's a huge business and uh someone someone would buy it I think you can definitely sell that business to to a Salesforce to a box.com to someone like that uh once you get your Revenue up so that's idea number one legal we're just getting we're just getting uh warmed up here quick ad break let me
tell you about a business I invested in it's called boring marketing.com so a few years ago I met this group of people that were some of the best SEO experts in the world they were behind getting some of the biggest companies found on Google and the secret sauce is they've got a set of technology and AI that could help you outrank your competition so for my own businesses I wanted that I didn't want to have to rely on Mark Zuckerberg I didn't want to depend on ads to drive customers to my businesses I wanted to
rank high in Google that's why I like SEO and that's why I use boring marketing.com and that's why I invested in it they're so confident in their approach that they offer a 30-day Sprint with 100% money back guarantee who does that nowadays so check it out highly recommend boring marketing.com idea number two the micro influencer campaign manager so this is about streamlining streamlining the process of running a micro influencer campaign for small to mediumsized brands in micro influencer I'm talking less than 8,000 followers okay so how does it work well you use AI to identify
and vet these micro influencers based on brand alignment and engagement rates followers that sort of thing and then you create basically an agent that automates Outreach and negotiation processes with these these templates you can manage content approval workflows and posting schedules you can track campaign performance across all the different platforms like IG and Tik Tok and YouTube and then you provide you know return on investment analysis and suggestions for a campaign optimization you can charge something like $149 for 20 influencers there's this growing demand for micro influencers and small to mediumsized businesses just they're they're
it's it's like a lot of work to do you know if you have a store or something and you have two employees it's just difficult to um manage this and yes you know there's marketplaces that you can go to but I think if you can do an automated AI type of Micro influencer campaign manager there's something here so yeah just making influencer marketing accessible and manager for Smalling brand smaller Brands because I think this is this is just a bigger and bigger uh marketing channel okay how would I grow this thing so you you know
I'm really big into tools and Lead magnets first thing I would do is I'd probably create an influencer campaign Roi calculator make it completely for free um I'd partner with e-commerce platforms to offer it as a marketing tool for their Merchants probably hard to do with Shopify because they're too big but you know the smaller ones I think uh I'm really into these uh certification programs so I think you can do something and a certification program for micro influencer marketing Specialists I'd Implement a campaign of the month showcase to highlight success stories and then I'd
love to host some sort of speed dating event between Brands and micro influencers online get people to sign up and then you can nurture those people that is idea number two all right for idea number three I'm calling it the AI writing coach for non-native English speakers and by the way there are billions of non-native English speakers this is a huge Market um and they want to learn English they want they want to work online um and a lot of them uh could speak English well but sometimes writing it you know it's not their first
language I get it speak multiple languages uh it's not it's not easy so the idea is basically creating a tool uh for you know writing Improvement for this specific uh specific Niche so okay how does it work um you start by just analyzing the users writing style and their common errors you give realtime suggestions for grammar style and vocabulary improvements you offer content specific language usage tips based on the industry and document type you generate personal writing exercises to to address the weak areas track and adapt suggestions over time so this is basically like grammarly
but really focus on the non-native uh uh group and I think that just like the positioning if you just focus on that that itself is a huge opportunity and then again focusing on professional uh professional talking and really focusing on business I think a lot of people would pay for it and they' probably pay you know five 105 $20 a month and uh that adds up uh you can also do it um if you want to do like a yearly you know couple hundred dollar or $100 or you can also think about doing lifetime deals
but you got to be careful with that because uh you really do have to know what your costs are okay how would how would I grow this thing um so for a tool perspective I do like a free professional English proficiency assessment tool and uh I'd probably just do a ton of webinars for like you know I'd be like the effective business writing guy for non or gal for non-native speakers so I would bring people in online I would show them how how writing has you know increased their job prospects have helped them get promoted
um and I just yeah I'd start by just hosting all these workshops bring them in get their emails um maybe nurture them through a community where they can meet other people um and I think this is a multi-million dollar business the next idea all right so uh micro Lo a micro localization platform so I've actually told this story on the Pod before but um you know I'm here in Quebec right now and Quebec has this weird thing where it's like one of the biggest markets in the world for Pepsi not Coke you know I went
into a store the other day like can I have a Coke they're like will Pepsi do you hear that all the time here in Quebec and it has to do with coch didn't really understand the local nuances of Quebec when they first came here and this is many years ago I think in the' 60s they just bought the same ads for British Columbia that they did for Quebec and that didn't resonate where Pepsi understood the local cultural nuances um and created campaigns that spoke to them so how do we think about that in today's world
like how can we productize that create a SAS product out of it uh basically you do AI powered analysis of local cultural nuances and Trends you basically adapt automatically content for the different localities you know people in Montreal might um might speak a little bit differently or or or you know like to do different things and people in Quebec City you can integrate with all like the major cms's like the WordPress and social media platforms you do real-time performance tracking of localized content you know the content production isn't necessarily just words like this could be
uh videos uh gifs all types of autom automatic content and then there's a suggestion engine for local Partnerships and influencers like these these Global Brands want to know what are the like what's cool in this neighborhood in this city different neighborhoods even are different so um I think you can charge something like a couple hundred dollars per locality so if you want Montreal and Quebec City that might be $400 for some of the bigger Global Brands you might even say uh you know and in some of the bigger cities you might even say certain cities
cost more if you think of a city like New York City you know they're so they're so different you know even Williamsburg to to Bushwick is very different or uh Tribeca to the Upper East Side is different so maybe you're charging $199 for each of them so I think this is just cool because it all allows the global Brands to feel way local helps them increase engagement conversion rates and that's going to be the big moat um going forward I think local I'm really really bullish on that so uh how would I grow this thing
I would basically do every month or every couple months these free cultural sensitivity reports for top Global Brands I'd create like a local rank score for Brands local adaptation efforts um obviously I'd be partnering with the different marketing agencies I'd be hosting workshops on the impact of microl localization on sales and I feel like no one really owns that um on places like Twitter so who's talking about microl localization um and then you just you know Implement a loc just a local referral program for for local marketing uh consultants and that's what I got for
you today I don't want to overload you I want to keep it short and sweet these are some ideas and how I'd grow them I hope it got you thinking uh shoot me over a comment on YouTube and and let me know what you're thinking and and if you liked it if you want more of these powwows if you want me want me more to overdose some coffee I'll do it and I'll do it for you so uh thank you for listen the startup ideas podcast and I will see you in the comment section see
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