predictive lead assignment is going to have a massive impact on conversion every quarter we do a quarterly study where we look back on the last three months of our customers data they present us back with performance data in Q2 of 2024 we saw a massive Improvement in the overall impact of predictive lead assignments it was a 40% plus increase from the control group to the test group in our customers performance data so what that means is that they took a certain portion of leads and they used their old fixed rule lead assignment method and then
they took another larger portion actually 75% of leads and they use our test group so that's where they actually use predictive lead assignments the predictive lead assignment group outperformed that control group by 46% that's real data that happen in Q2 of 2024 now if you go back in q1 of 2024 Q4 2023 that number has been between 10 and 15% historically Q2 was a fantastic quarter we made some improvements some of our customers made some other adjustments as well to use our recommendations more broadly but we really saw a huge win and it's not for
everybody not everybody is going to see those types of results but certainly when you're using predictions to impact or to determine how you're assigning leads I'm just telling you you're going to do better have faith in that and then the degree to which you can do better you can see what a massive impact it can have
