[Music] no one will listen hey Martin what's wrong I've had enough of this every change I've suggested is knocked down what what what it's impossible to change anything around here and maybe your suggestions are no good that's nonsense you know why it happens everybody knows it's because people resist change you are wrong I don't resist change and neither does the average Joe everyone has pushed for major changes in his or her life many young people leave their home choose to get married prefer children and show me somebody who resists the change of a promotion at
work can you really fool yourself that you don't resist change I resist only the changes that I have a good reason to resist the others I accept baloney try me okay I'm game making a change is like climbing a mountain here's one climate hmm don't think so ha ha you see you do resist change I don't resist change I resist this particular change because they don't have a reason to climb the mountain I don't see the plus in the change hmm what's a good reason for you hmm a higher salary better health or an improved
relationship okay I'll take care of your excuse there's a pot of gold waiting for you up there is that good enough now will you climb nope point proven you most certainly resist change of course I resist this change and with good reason see for yourself too much effort too much time to higher risk it's perfectly logical the minus of the change outweighs the plus of the change another excuse fine I'll reduce the required efforts and the risk now are you willing to climb I don't think so aha I knew it excuse after excuse you remove
one another one pops up the end result is still the same the change is definitely good for you and yet you still resist but it's not good for me I don't want the change because I'm comfortable in my current situation not at all you look at it too narrowly no wonder people reject your suggestions what I looked at both the plus and the minus sides of making the change yes but you've ignored the pluses of not changing I like my profession I like the city I'm in I like my style of living I like my
mermaid but she cannot climb the mountain with me you've just proved my point maybe you justified it logically but at the end of the day people will always resist change they can simply declare that they have a movie then there goes any chance of causing a change out the window I'm not looking for excuses but unlike you I'm not in love with your suggested change I'm more objective oh so you're mr. objectivity huh the guy who only looks at the plus side of staying the same aren't their minuses as well I guess there are hmm
think of situations that if things stay as they are alligators will bite your ass off your fur may go bankrupt or your spouse may ask for a divorce or your health will decline drastically aren't you fighting alligators constantly sometimes I feel that the people I try to convince are so busy fighting off the alligators that they should be climbing the mountain even if there is no pot of gold waiting at the top still everybody resist change including you not at all show me how the pot is large enough for me and the teeth of my
alligator are sharp enough and my effort and my risk to change it's not as big and that I don't have to give up on a beautiful mermaid then I assure you I will climb the mountain that's what I do and it doesn't work really have you ever tried to present all four sides of your suggestion let me ask you a more pertinent question did you figure out in advance what the pot is for the person you're trying to convince not your pot but his or her pot what is his or her clutch what are the
alligators and the mermaids for the other party I guess not there you go also when you concentrate on one aspect and the other person concentrates one another you are bound to miscommunicate looking at all four factors and doing it from the other party's perspective sounds like a lot of preparation are you sure it'll pay off not if you believe that people are programmed to resist change or any change I guess I'll never know unless I give it a try I'll let you know how it went but Paul I see how it might work for convincing
an individual but it won't work when trying to introduce a full-scale organizational change with the collaboration of so many people is needed yes it well as long as you recognize that four different individuals each of the four elements might be vastly different a lot more work but who said that changing an organization is easy le Goldratt the person who wrote the goal shares his experience on how to change a whole organization in his new book isn't it obvious
