attention creative strategists media buyers or anyone who's ever said the phrase Let the algo cook no never said that well don't worry about that cuz I'm just here to let you know that motion has a new feature that is going to supercharge your weekly creative meetings and make you look like a Performance Marketing genius introducing creative highlights think of it as the ultimate tldr for your creator performance it's perfect for anyone on your team who needs to know what's working this week what's trending up or down and which ads need immediate action this week because
look we know the struggle you've got 15 minutes to prep for your weekly creative meeting and you're looking at your team spreadsheets starting to look like a rejected sodoku puzzle with numbers everywhere and look creative highlights it's going to change everything it's a super efficient way to monitor your weekly ad performance so you can see winners that are starting to climb the charts you can spot your declining ads you just run better strategy meetings with all about that prep work let's dive into creative highlights together and take a look around first up is the weekly
ads leaderboard after you've logged into motion go ahead up here and click on the creative highlights icon in the top menu and then boom you've got a whole new way to monitor your weekly ad performance it's kind of like a weekly Billboard Chart but for your top spending creatives it's ranked it's Visual and it's designed to make it Crystal Clear which ads are crushing it this week it also shows you how many spots and AD moved up or down in the rankings how long it's been on this leaderboard when and where it peaked along with
key metrics that you care about things like spend and average Rass next up we've got weekly performance Trends if you move down the page just a little bit you can access the performance Trends section this area is going to pull out ads that are scaling declining newly launched or recently paused over the last 7 days it's really ideal for spotting Trends and making quick decisions like doubling down on a winner with some more spend or some new iterations or troubleshooting a declining ad before it's too late now let's talk about weekly opportunities this is so
cool and it's where motions AI goes to work for you opportunities provide quick actionable recommendations not basic little tips things like improving a CTA iterating on a hook or driving more clicks so that way you can turn good ads into great ones motions AI analyzes key ad performance metrics and then it identifies small changes that you can make to improve results with optimized creatives so for example if an ad had decent Impressions but a weak clickthrough rate then this system will suggest tweaks to the headline the hook or the CTA to Maxim engagement these recommendations
are detailed personalized and tied to real-time performance metrics each suggestion is backed by specific insites like time stamp moments in your video so you know exactly what to adjust and why it's like having your own personal creative strategy assistant built right into the platform it's so freaking cool and finally let's talk about weekly achievements these are like little trophies for your team think of them as weekly badges that help you instantly recognize which ads are driving results so achievements can include Awards like top watch for ads where the audiences watched a lot longer or top
click for creatives that drove the most clicks you get the idea with where I'm going here it's a great way to celebrate wins and then just keep your team motivated because let's face it who doesn't love a gold star every once in a while and that's it that's creative highlights in a nutshell it's intuitive it's actionable and it's built to make your weekly creative meetings smarter faster and just way more productive so whether you're a creative strategist building campaigns you're a media buyer who's automating those weekly reports or you're just a boss who wants to
know what's happening creative highlights has you covered so book a demo today and we'll show you how creative highlights works with your own ad data