[Music] so you're a business owner or key stakeholder and have been presented with the opportunity to invest in SEO like many your first question is well what's the ROI of the investment how long will it take to make money if I invest in sech engine optimization this is probably the most frequently Asked question about SEO and we are going to break down why the answer isn't as easy to come to as one might think so how long does SEO take the consensus in the industry is it takes at least 3 months of consistent effort to
begin seeing results from your strategy some Brands don't become profitable in their SEO investment for over a year and as an added layer of complexity the search landscape is always changing new competitors Google algorithm updates and shifting business goals require constant attention and action your strategy last year might not be relevant this year and what was working stops SEO is a living breathing marketing strategy that never stops the reality is that Google can find and identify your optimizations even as quickly as the next day and begin improving your rankings overnight what stops you from immediately
ranking number one are the hundreds of ranking factors Google must consider with every page of your website let's walk through a handful of the main reasons the length of time needed for SEO success varies from weeks to months to even Years website age older websites have a head having built up Authority and backlinks over time Google has a healthy understanding of an older website's reputation across the internet think of it as years of experience versus a fresh graduate competition level a crowded Marketplace means more competition for top rankings be prepared for a longer journey in
highly competitive Industries some Industries Like Home Services realize that the majority of consumers are regularly searching for the best plumber or handyman which is why SEO competition for those phrases is so dense whereas makeup and hair accessories for French poodles is less competitive and easier to earn visibility for resource investment SEO success rarely happens on its own time effort and resources dedicated to key research content creation and Link building accelerate your progress simply put the more time effort and money you invest the faster your progress will be forget quick fixes and Magic Bullets SEO is
a methodical Journey weaving together several crucial elements website Foundation like a sturdy building your website needs a strong Foundation this means technical SEO optimization prowess ensuring easy search engine crawling and indexing imagine search engine Bots at as curious explorers an unnavigable website leaves them lost and frustrated content is King content isn't just King it's the entire Royal Court high-quality content relevant to your target audience fuels SEO success informative engaging and well-written pieces attract users and Signal expertise to search engines think of it as offering valuable gifts that keep search engines coming back for more keyword
strategy choosing the right keyword words is like navigating a treasure map identify relevant terms your audience searches for and optimize your website accordingly but be aware of the lure of Highly searched keywords aim for a Sweet Spot between relevance and search volume building trust SEO isn't a popularity contest it's about earning search engine trust backlinks like positive recommendations act as trust signals secure backlinks from high quality websites in your Niche demonstrating your credibility and expertise patience alone won't suffice equip yourself with these actionable tips to maximize your SEO Journey content is King remember don't just
create content create exceptional content prioritize user experience addressing their needs and providing Solutions optimize for Relevant keywords without keyword stuffing and remember search Eng reward valuable content not keyword density technical SEO matters ensure your website is mobile friendly fast loading and free of technical issues Google is becoming more Adept at measuring user experience and judges your website based on how happy it believes your website visitors will be local SEO magic if your business caters to a local audience leverage local tactics like Google business profile optimization and localized content build relevance between your website your products
and services and the locations they're offered social media Synergy don't underestimate the power of social media promote your content and engage with your audience building brand awareness and driving traffic back to your website Google cares about the social signals your brand delivers website analytics and performance track your progress using analytics tools like Google analytics 4 and Google search console monitoring keyword rankings traffic sources and even user Behavior then analyze that data to identify areas for improvement and refine your strategy SEO is a long-term commitment not a one-time effort Embrace patients Implement these actionable steps and
remember that consistent effort and regular optimization are key while the wait might seem long the rewards of organic sustainable traffic and Lasting online visibility make it truly worthwhile some statistic State companies have an Roi of more than 1,300% over time if you're interested in hiring an expert to handle your SEO reach out we look forward to meeting with you [Music] w
