Meet The $100,000,000 Man Who Sold Everything | Alex Hormozi

I appreciate i appreciate you having me and to the audience like i know that a lot of the stuff that i i say can be uh triggering and i want to make it clear that it's not my intention to do that um at all uh it's just me sharing beliefs that uh as i understand the world and that is no way projection on you or how you see the world etc it's just this is how i see the world and these are beliefs that served me well um that Helped me overcome um a lot of

things that i thought mattered i'm alex mosey welcome back to the iced coffee hour podcast and this podcast has made four hundred thousand dollars in the last 18 months that's a good guess it was a good guess getting closer yeah yeah it's a hundred and sixty eight thousand seven hundred and fifty six dollars okay yeah i probably backtracked what current revenue is to earlier that Was probably no you were saying like oh we think at 40 000 uh a month and add no way no nowhere close to that no no last probably 28 days we

probably did like 10 grand 10 grand yeah yeah ad rates are down this year yeah a lot yeah my channel which is like not even like a legit youtube channel um does like 28 000 a month how many views do you pull four million a month right now that's why yeah so we get because we only post Once a week so we only post four episodes every month okay because of that views are on like one to two million a month okay okay yeah yeah because i feel because you probably have a big i would

imagine decent businessy audience because mine's pretty much all business owners yeah the rpms are definitely pretty high in our audience okay yeah yeah what we need to do we need to post twice a week that's the only way to take this podcast to the Next level because we kind of hit i don't want to say we've uh you know we've done as much as we could for one episode a week yeah we gotta go to two yeah i think that's the next step i agree so thanks alex as resident youtube advisor thank you between everybody

here yeah we'll do it yeah we'll do it so i gotta say man i've really enjoyed this story of yours uh i listened to the my first million podcast of you and i Thought it was really good and you gave such a complete breakdown on just like sales being an entrepreneur and making a ton of money so tell us that's the important part we're going to talk about today so tell us your tell us your story did you go to college yeah what were you like as a student how did you get these ideas what

did you want to be when you grew up wealthy yeah um yeah that was definitely like my primary goal so i was Um i was actually really good student so i don't think i have the traditional entrepreneur like you know of skill like school failed me like i couldn't focus on classes or anything like that like i was actually a really good student i was um vice president of the newspaper i was editor-in-chief of the creative magazine um played three varsity sports did well um went to vanderbilt uh for my undergrad uh graduated in three

years um Just kind of was always like trying to just push um a lot of that was because i had like the the traditional middle eastern parents who were like you had a hundred different tests that you got a hundred on but this one you had a 99 and then failure failure i'll never place him okay that's useful to know um and so anyways i did that and then kind of followed the path which is to do Management consulting or investment banking um after you kind of go like through the white bread path um i

did management consulting because it seemed like more interesting i did defense contracting so i was in the public sector so we did space cyber intelligence for the military for two i say we i did that for two years which sounds really cool but was actually just transcribing interviews and then Compiling 600 pages of notes and then color coding them and then trying to give them to people ahead of me and so that they could make a 20-point slide deck that would be sold for 4 million dollars back to the military of like how they should

combine their assets to kill the most bad guys for least amount of money um just like complex problems um and so i did that for two years and then wanted to not do that So i was going to go to business school and then was able to uh do really well in the gmat um so i think i scored above harvardsmith score and so i was like okay cool i think i can get into like with my experience and what's the gmat uh it's like the sat for business school so it's like a higher like

a harder sat basically um and then anyway so i i i did that and then i started applying to these business schools and on one of them it Was like how will this business school mba help your short and long-term goals and for like four days i just sat there and like couldn't answer this question because i wanted to like start a business and i like couldn't figure out how i was how spending like 200 grand and like two to three years of my life and not making money during that period of time was gonna

like help me um and so i was like you know what i'd Rather just take the money and start a business and and see and so i had saved up like i think 60 grand at that point so i was 24 and or 23. i was 23 because i graduated early so um i took took the money um i looked at a bunch of different businesses and so i look i was going to start either a test prep business because i was i was good at that um for like sats or whatever because There's really

good margins in that business um i frozen yogurt store because those are like blowing up like 10 years ago what year was this 2013 oh 12 was when i was looking at that yeah so i was the exact same for me i wanted to open up a uh a froyo store i think it was 2013 or 2014. we could talk about that a little later about the yoga business disaster oh it's bad like cost per ounce like yeah percentage of people do toppings versus like there's way There's a lot in it but um it was

that and then the third was just like do something i'm passionate about like i like fitness like maybe i'll do something there um and i didn't have enough money for the yogurt store so that one was out i had enough money for the test prep and i did a bunch of work for it and i was gonna like partner with somebody for it and then that kind of fell through so it kind of like left this weird like taste In my mouth so i was like i guess i'll just do the gym thing and so

i knew from the consulting world that like the best way to learn is to consult with experts like that's how you rapidly like learn new subjects for like i don't know anything about defense like about satellite mixes and stuff but like you interview a hundred people who are experts in it and like you get a pretty good idea pretty fast and so i was like okay i Don't know anything about the gym business so i'll just email a bunch of gym owners and see if they'll just like let me work for free and um one

guy got back to me i emailed like 40 gems and he was like uh yeah come on out you can work for free yes i was like all right awesome so i left every um i like sold my condo sold all my stuff packed my car and i drove straight to california from baltimore which is where i was um showed Up at this guy's doorstep and he was like this is really creepy i was not really actually expecting you to do this i was like what do you want me to do and he's like i

don't know like i have stuff to do um you can hang out here for a little bit he's like where are you staying and i was like i don't know i just got here i just drove to your gym from my house in baltimore he was like so you have nowhere to stay and i was like no i figured i figured out where Was this located in california so you drove from baltimore to california it was 36 hours i packed food you didn't do it you slept though right like you didn't do it yeah yeah

i slept i slept but i didn't stop for food or asking the important questions i'm amazed 36 hours and he was he was surprised you even did it yeah you didn't call him while you're driving like on the way like hey man just let you know i'm like i'm on the way i mean We talked once and i was like all right i'll be there and then i mean i'm sure i wouldn't say that yeah you would think that like hey i'm on my way i'll be there like this this time i didn't even have

his phone number you just showed up at his house i showed him at his gym wait a second yeah so this uh so wait so if you didn't have his number how did you correspond so we email so i opted in and then emailed me and then and then we we did Have a call but i don't think it was a cell phone because i think there was like a work like a business like a business phone it was like however many years ago um so anyways yeah your parents think of that by the way

your parents were probably telling do not do this wildly against all of this yeah like because they wanted you to go into something more like academic they're like just get there like you ace the gmat like you Can get into business school and then you can go continue on the path you know and i um i mean basically what i figured out was that the amount of money that i wanted to make no job would pay me with the exception of investment banking management consulting so you can make five 10 20 million a year as

an investment banker or in private equity or as managing consult like you can do that But the path to getting there the traditional way you pretty much give 20 years and then you start making that and i was like well i want to give up my youth to have money later that i won't have like the user energy to spend so that was kind of the thought process was like i'm guaranteed to not get what i want this way and i have a chance of getting what i want this way so i decided to go

that way and that was Pretty it was like the risk adjusted return was i have 100 guarantee that i'm not going to get what i want here even though like people think it's good um which is kind of a interesting side note is that like every one of the big advancements that i've had in my life and i've like marked all of them like i added a zero to my income uh like per month and each time it was by giving up something that everyone else told me was Really good to have something that was

better but it's like the one that you have and giving it up for something that you do not know exists yet but you believe can exist and i think that's the hardest like jump in life like those jumps it's like i had a really good job um and i was gonna start a business it's like but you have this thing that everybody will give you status for but i want to do this and then like i scaled that up to six locations You know fast forward three years and people let you yeah okay no no

you show up this guy's gym and it's weird when it happens yeah so he was actually um really cool about it um and i always remember this he actually just died last year um from covet but um no way yeah it was really sad um for a lot of reasons because he was also like incredibly jacked he's persian like me like really into the business scene was A pretty big influencer um so there's a lot of like similarities and we had like a like a sort of father-son dynamic you know what i mean um and

so anyways uh he was like well dude if you don't anywhere to stay you can stay at my place tonight and i was like oh thanks and so i went to his place and i stayed there for uh that night and his like wife made me food or whatever and i was like this is nice like california is great And then the next morning i went to the gym with him and then he just like literally just asked everyone at the gym he's like anyone have an extra room and one guy was like you can

stay at my place and so he had next room i paid him like 400 bucks a month and that was uh that was how i that was how i like started living i worked at that gym for for three months so what were you doing at the gym though so he said you can be My apprentice and so i mean i think you recognize that i was like relatively intelligent and hard working and so he was like just learn everything that i do so that i don't have to do it you can do it i

was like okay cool like and so like i was with him from 4 a.m until 4 p.m every day because so like my early mornings kind of started with him because he was like be at the gym before i was like okay got it you know because in the Consulting world i was at the office at 10. so it was like a big difference and so we would work out from four to five and then we would start working at five and so that was and then he was like man everybody always says that like

you can't uh like work really hard like you have to trade off he's like he's like they're just not willing to wake up early he's like i get i see my kids at four or five o'clock every day he's like i just wake up Before they're up and i was like what time does he go to bed he's going to bed at like nine yeah yeah i mean that's i go to bed at night and so that actually is kind of stuck with me is that like there's so many hours before people wake up that

like you can get like the high quality work done but anyways did the three months with him and he was like hey there's this guy who's got a gym like close by to where You want to open a gym maybe you guys should partner up and i was like cool sounds good um so i found a spot met the guy and we were like okay which is terrible way to do a partnership like you guys both have the exact same role and let's just split a facility which makes no sense but anyways um he was

like we should go to this marketing event and i was like sure marketing is important like i Didn't know anything um and he's like yeah it's it the guy said that if you don't make ten thousand dollars by the end of the weekend uh you can get your money back it was three thousand dollars and i was like that's a lot you don't mean enough money like i don't have a ton and so um i i decided to do it because i was like well if i don't make 10 grand i'll get the money back

right um i didn't make 10 grand if i did the Weekend i did not but he did teach this thing that was kind of crazy and new at the time called facebook ads it's 2013. and so um learned uh learned enough to understand that there was like something here went back to sam's gym which is the guy hold up hold on did you get your money back i didn't no i didn't ask for it but i i learned enough okay so you didn't make the amount of money that they promised anything i didn't make it

but you made no money with your facebook Page i promise we'll give you the money back and you didn't get the money back yeah i said you can't ask for it it's just like how much was it yes it was it was three grand he said if you don't make 10 grand by the end of the weekend you can ask for your money back how are people making 10 grand by the end of the weekend i take it through setting up a facebook uh like a shopify store running facebook ads it would be like lead

ads to a call then you sell them something Got it yeah i mean so like and i was the only guy there who didn't have a business so like from a selection standpoint i shouldn't have been selected to attend so it was like a tiny little workshop of like 10 10 dudes who all owned gyms and so they had businesses that they could like sell people into oh i didn't have anything i was like what am i supposed to sell but i like i understand he had like that's how you build landing pages How you

build ads and i was like just trying to like understand it um and i didn't but like i got enough of it to go back to sam and be like we should run facebook ads and he was like doesn't work it's like i tried it once it's not it's not for us and i was like well give me a budget i'll i'll i'll figure it out and so i ran ads at his gym and we killed it and so i was like okay awesome like i'm gonna do this at at the Gym that i'm now

starting with this partner and the night before the lease was supposed to get signed uh the partner couldn't come up with half the money to do the gym and so the night before i ended up assuming the entire gym um how much did that cost so suppose we both we're gonna put 25 grand in and i had 60. and so it went from me having like some padding to no padding uh so it was 50 grand i had 60. um and so i had like 10 000 left which Is enough for two months rent um

at that gym so i stopped living at the the place in chino and started sleeping at the gym because i couldn't afford two rents and so um i remember selling the entire first month and making exactly 4 973 which is the exact amount of the rent and so then i just watched it go back down to zero and i was like this sucks but the next month we made 10 grand the next month made 15 then 20 and 20. it Was like five grand a month all the way up to like 35 000 a month

pretty much by month then um i started hiring people and bringing people in and then at by month like nine it was it was all outsourced so i had the like a manager and some trainers and whatnot then i had two guys come in there's a very long story here like i can i can skip through it but um anyways it started it started working started opening a new location every six Months because we kind of did something a little different where we figured out i could liquidate the cost of acquisition for new customers and

make money in the acquisition so like i would put a dollar in and i would get thirty dollars back before having a back end so it was like it was almost more advantageous just open more gyms so what because i want some money but what was that one to 30 yeah so it's like walking through the process it's like if i had Um two dollar leads right and i know that i'm going to close one out of five leads it's like my cost of acquisition is 10 bucks and i'm selling a 500 thing and then

48 hours later i'm going to sell 250 supplements and then three weeks after that i'm gonna sell them a year paid in full up front with a discount and so if you follow the cash flow it's like i put ten dollars out then i got 500 and then i got 250 and then i got a thousand and so it's like It was insane what was the business model of the gym like how many people would be signing up for it how many people would be actually showing up what was the cost of that yeah so

we sold we kind of had a different model than most people and i think that's why it ended up working well is that most gyms tend to like i called like the sell your soul problem which is like you just they just give away as much as they possibly can on the front end to attract people but It attracts in general less committed people they don't actually follow through because they don't really value it um and so we just kind of flip the model on its head which is like charge people when they're the most

excited up front uh so like charge them 500 for define in program rather than a membership because one really wants a membership they just want like a result so sell them the result and then put like a really compelling guarantee Around that um and so the offer that we had at that point was like lose 20 pounds and you get all the money back and so people were like oh that's awesome so it's like they kind of like bet on themselves to hit the goal but once they were in the mousetrap it didn't really matter

because as soon as they came in we'd sell them products so that would already cover even if they did refund because they were going to buy the products and that wasn't Refundable and then you know three weeks in it's like hey you know lucy you just lost 12 pounds you need to hit 20. once you hit 20 or you like you done forever like your body's perfect and they're like no i really want to keep going and you're like right so then you understand that this is not about six weeks it's about six years so

why don't we just take that you know five hundred dollars i'll give it to you like you want it and we'll just credit towards You staying and she's like okay and it's like cool new agreement signed and then the money disappears right and so it didn't really matter and so um and then yeah and we'd give them you know a paid and full for the year discount if they wanted to like pay it all then or we'd just discount it off of like the next 12 months or whatever got it how to lose the 20

pounds how do you stick with that is that with a trainer or is it like if you follow This planned outline yeah so there was three things right i'm getting my my fitness selling days but it's like fitness nutrition accountability so like fitness-wise you got to work out of the gym three times a week with a trainer we'll walk you through everything we'll show what to do can you do that yes cool second thing is nutrition walk you through a nutrition plan that's made specifically for you you'll have you know grocery list for your preparation

Instructions eating out guys everything that you need to make sure that you can get to where you're trying to go and make it as easy as possible i've got kids who don't speak english and 12 year olds who can do it do you think you can handle that they say yes and he's like great third thing is accountability so it doesn't matter what plan i sold 4 000 of these so i can still do it and spend 10 years um and so it's like you know i can give you The best plan in the world

and the best training best nutrition but if you don't show up it doesn't matter right right okay cool so the reason that we have such a high success rate is that we have three forms of accountability one is that you have peer-to-peer accountability of other people you're gonna be starting with who are in the same spot as you next is you have alumni accountability so people further ahead of you who are going to be pulling you And cheering you ahead because they've done it and then you've got expert accountability from the coaches who've done this

100 times right and the last one and the most important one is that the reason we have the success rate we do which at that time we were doing about 78 of people who started would hit the goal which is pretty impressive it's actually way more impressive than most like weight loss programs is that people Basically make a bet on themselves and so you pay 500 you do everything you hit the goal we'll give you the whole thing back right and that was pretty much the explanation so i was like that makes sense so how

much money were you making from like actually selling the membership or whatever because you said you're giving that money back to them versus how much your money we don't actually if you Follow the cash right so it's like right right versus how much money you're making like with the supplements and with like all these other things so it was like about 50 50 in terms of like membership on the backend like because like in the beginning there's way more front end sales than there's back in and then the back end can you continues to grow

and kind of compound um but yeah we was like about 50 50 between Front end and back end in terms of like cash flow got it because i know with a lot of gyms don't they try to get a lot of people in or on new year's just expecting that like 80 of people are never going to show up it depends on the type of gym so the gym's kind of exists on a continuum on this side you've got like what i call facility leasing gyms which are like you know anytime fitness planet fitness like

they just The the business model is based on 92 percent of people not showing up like it couldn't work because if if 100 people 100 of people actually showed up they would have to charge 200 to 300 a month because there wouldn't be space okay so once you've started expanding these gyms yeah why not just continue on that it was a great question yeah so i yeah i had six um and i had my next four locations so i was going to get to 10. i had united fitness it was going to be Like america's

gym i was like very motivated to do it um and i joined an internet marketing mastermind which was like a clickfunnels mastermind by russell brunson this is like six years ago or seven years ago and um anyways i i went there and the sales guy was like oh yeah there's tons of like gym owners here and i mean i i it's all like we're all good you know what i mean but like um he's like yeah Tons of guys like you know learn and they make even more money doing internet stuff or whatever and i

was like all right cool if there's other gym owners and stuff like cool so i show up i'm the only brick and mortar business owner every single person in the group is an internet person and i was like what am i doing here um and i think at the time it was like 25 000 so like i had more money at this Time but it was still a significant chunk of change um and so i got up there and i was like well i kind of just walked them through what i just walked you through

is like this is my model the sally car customers this is rltv this is our cost of acquisitions how much it cost me to open a gym is how many like gyms i can open per per month based on this cash flow whatever and i like talked really fast and i was like So what do you guys think yeah and um russell the time was like i don't think he should be in the gym business and like it actually like killed me because i was like in front of all these people i like gave this

like whole spiel about like why i thought it was awesome he was like i think you should be showing other people how to do exactly what you just talked through And um and then he said like the sentence that changed my life which was um i think you have a level ton skills in a level two opportunity he's like i think you should be like building these types of businesses not like opening and running gyms and so that really changed my life because at that point i was like well either i don't listen to the

guy and just continue down this path or i you know Except that he has more money than me and therefore you know i don't i necessarily think he's black and white now but you know i was like he's a lot more than me and if i don't listen to him then why did i pay for this and so i was like okay and so the next 90 days i sold all my gems um not for a ton of money i think in cumulative like i think i sold them for like maybe 300 grand it wasn't

a lot it really why so you were making so much Money off the gym i was making like there's overhead and every all the cash flow like i wasn't taking dividends which is a which is a lesson i can talk about later um so like i took all the cash in each gym and just opened up new gyms right and that was like basically what i did um and like i unders like i feel like through like my entrepreneurial journey it's been like i very much have come from the the extreme Side of like selling

and value and building stuff that people want and then there's like this other extreme which is like investors and i think as you like age you kind of meet in the middle because i've got some friends who like started investing and then they started buying small businesses and they started getting better at business they started getting better marketing et cetera um and then you know i'm i was on this side like i understood how to like make money But then like didn't really understand like capital allocation and understand like how debt worked and understand how

like they're like the equity in the companies actually had value like you know i mean like for me it was just like oh all these gyms are a lot of work i wonder if somebody will just like take them off my hands and so um i probably could have waited like a year and like got them ready for sale and like you know cleaned up all The books and like done all that stuff but um i've just been a huge proponent of opportunity cost and like within 30 days i was doing 100 a month in

the next business so like you know and i was taking home 100 a month which was more than i was taking off from the six gems so it's just like okay well that worked and so like At the end of the day like whatever we should be doing could probably make us 10 times more than what we're currently doing and like the faster we can switch to that thing got it like it makes more money so how did you switch to teaching other people how to do that model yeah so um i was debating doing

a franchise um so there's there's three basically different models that you can do to Expand a brick and mortar service type business you can either franchise you can license or you can um or you can do you can privately own them all right that's kind of like the the three big paths um i had a friend who'd done the franchise thing i flew out to one of her facilities we spent all weekend together showing all the pros and cons and she was like it's really slow it's very Litigious and i was like i'm like 26

at the time i'm like i don't know if i want to deal with all that that's kind of sucks um on the private ownership side had already done that so i was like i guess i'll license and so um but the in-between there was like i wasn't even sure if i wanted a license though so i was like well i just know that i make a ton of money opening gyms so i'll just go and open a ton of gyms but i'll just Give the gyms to the other people so that's when gym launch actually

started was i would fly out to a gym and i would fill it up doing all the stuff i knew how to do at my gyms and i would just keep all the money and they would get all the customers for free so that was the deal so i would risk my money risk my time do all that like run all the ads everything and all the cash that i collected was mine and then they would get 200 free customers that they Would convert on the back into their membership how do you ensure that they

actually do a good job with those customers that you don't bring them a whole bunch of people and they were just like all right see ya excellent excellent uh question uh that was the hole in the model and so all these gyms that were coming to me who wanted the help were typically not that good you know and that's not That's not an insult to them it's just you know they didn't know what to do um and so i would sell 200 people into a gym that currently had 70 members they'd go from 70 to

270 in like 30 days and they didn't have the systems they didn't have the bandwidth they didn't have the trainers any of that and so what ended up happening is i did that for and then we started getting like refunds and chargebacks and i was like what the hell but like i'm the one who carries The bag on the processing because i was the one who processed the money so they were doing a bad job but i was the one who was holding the risk um and so i uh like in two gyms at one

point got on a chair and told every single person to refund because they're like i just can't deal with all these people like just go home they're literally just really like go home and so i had like 150 refunds in a week and that's when i was like all right i'm Done with the gym business like you know i had my gyms i did this turnaround thing which was almost two years that layla and i were flying out to gyms we scaled up to like eight sales guys doing eight gyms a month so like it

became an operation we're doing i think a highest month was like like 350. you know what i mean so like it was it was a decent sized operation um but we uh anyways They did that and laila my wife now had this little like side online business where she would like train people and so i was like you know what screw this why don't we make you the front person i'll be behind the scenes and we'll just take the eight sales guys and we'll just sell fitness direct and not do the gym thing anymore and

so that actually started to work and so we started doing a thousand bucks a day within like 14 days and so i was like we Take eight guys we'll do eight thousand a day like this could work how do you build these businesses so fast every single business you've told me so far it's like all right in one week we're like doing 300 grand a year it's like so i mean acquisition.com the reason it's called that is like acquisition has never been the bottleneck in any business i've ever had like we know how to get

customers um and so like we knew how to market and sell and so we knew How to do that and so that's what we did so we knew how to run ads we had to get on the phone and talk to people who didn't know us and get them to give us their money um and so that's what we did and then what ended up happening this was like the craziest thing of my life is that i had eight gyms that were supposed to launch the next month and we started this thing started working her

like the fitness thing so i called up the first gym and was Like hey man like changing model like i'm not flying out you know and they didn't pay for me to do this they basically just reserved a date and i would fly out or one of our team you know would fly out we'd launch the ads and we'd sell i was like sorry man not gonna happen he's like dude i just refinanced my house i'm accident on my credit cards like just to make this gym work i've been doing this for three years like

you you launched my buddy's Gym and he's like totally pumped and his gym's packed like i need like you have to do this and i was like all right man um i'm not flying that like i'm not i'm not going to do what i did i was like but i can i can show you how to do it um i'm calling my getting out of the gym business like sell my secret sale um he was like well how much and i was like and i remember thinking like the highest market possibly imagined which was at

the time Six thousand dollars like that was like the highest number i could just to show you where i was um he was like done and i just remember like staring at the phone and like holy [ __ ] six thousand dollars like hot damn um and so i you know called the next guy had the exact same conversation he was like how much and i was like eight grand and he was like okay and i called the red the next six guys and we did like sixty thousand dollars In sales in that day just

selling like my entire like system of how i would fill the gyms up and all that stuff and i was like holy [ __ ] and i looked delaila i was like i think we're still in the gym business i was like i'm just doing it wrong and so then i called back all the 30 40 gyms that we'd already done the turnarounds for and i was like remember how i filled your gym up they were like yeah i was like remember how i made all that money and you didn't they Were like yeah thank

you for that and then i was like want me to show you how i did it and they were like really i was like yeah they were like done because they'd seen how much money i've taken out of their jobs right and so i like overnight i'd sold like we did like 300 and like we again did like 300 grand but this time there was no operational drag because it was just like the same like the cost of making the thing once versus selling it 100 times was the same And that was when i basically

understood the the value of having leverage so can you explain acquisition.com so you yeah what does it do yeah what's the problem um it's it's we call it value acceleration capital but if you were to look at like three circles on the table and you've got like private equity uh venture capital and then management consulting it's kind of like the intersection of those three so it's like we deal with companies that Are typically smaller than most private equity so ours are like one to ten million dollars in ebitda so so for people to know that

means it's just like fancy word for profit just use it as that right um the amount of money that a company's taking most of the companies that we're working with are like three is the minimum top line cut off most at times they're at like five to like 25 million ish um i think the smallest company we have Right now is five million next smallest is like 10 so like and then after that they're all bigger um and so what we do is we we take a minority stake in the company um and i'm using

this as kind of my way to practice being a majority owner without being a majority owner so we're doing everything exactly as we would if we were to take over the entire company and so we kind of follow a three-step process so the first thing we do is we We get the data infrastructure in place and so typically a company of that size that's doing like you know 1 million 2 million 5 million in ebitda you know they got there pretty quickly they don't have infrastructure they're reporting that their finances are terrible like everything's a

mess but like they know how to sell and they've got some product market fit and so we go in and just get all of the data correct so we can actually like make Good decisions so once we have the correct data then we come up with kind of our strategic plan of like okay what kind of company do we want to build where do we think like the biggest leverage opportunities exist and then we put them all out and then we're like okay there's a lot of things we could do what are the two things

we're going to do and then we just disregard everything else and just Ruthless you focus on those two things and then um and then the third kind of arm of what we do is we're very good at recruiting and so like the reason we want to build so many companies that we're very good at finding talent and so um kind of an interesting framework for for you guys or for your audience is i think a lot of times we talk about like pipelines in terms of like building businesses it's like how do i turn raw

attention into leads into prospects and Customers etc but there's a second acquisition channel which is like how do i market to get applications that i then interview which is the same as the sale just internal right and then how do i onboard just same as onboarding a customer and then how do i send the same thing how do i send a customer so there's mirror mirror acquisition pipelines that are happening on both sides of a business as this one flows in with new customers you so too need one That flows in uh with recruiting to

build the infrastructure of the company and so most of the times the companies we're working with have this sort of and none of this and they don't have the infrastructure upon which to build and so it's like we get the right data to make the right decisions and then we fill the people that can actually execute that vision so that like a lot of times people most entrepreneurs think and and rightfully so usually with like Under three million five million like the entrepreneur needs to learn more um and typically the company will be a subset

of the entrepreneur's knowledge so it's like i can do every job of my company better than all the people who are currently doing it and all of them have learned from me that's a really terrible way to build a business because it's literally just you and no one's smarter than you and businesses are always the Accumulation of all of the brains in it but if the brains are all subset of yours it's the accumulation of one brain which the bigger your brain great but but like it's way better to have like 10 good brains that

are that all know different things and so that's when uh we kind of have to be like it's not about you learning more like we need to get someone who's already done this ten times in companies Just like this so we need to go find a director of finance we need to go find a you know controller we need to go find you know recruiter we need to go find x y and z to really build the company into what it needs to become rather than like the uh transition from the genius with a thousand

hands uh which is what most companies are at that point to like an actual company that has people who can drive growth in their respective apartments so they Probably just talk straight for like an hour or so what's the end goal with it do you want to now sell this or is yours your goal is to have a whole bunch of small ownership interests i think eventually i'll do majority buyouts um but i think for the next five years minimum i'm focused on these minority deals to prove track record but i'm not planning on raising

money i don't need it I want to there's a lot of check boxes that acquisition.com met which is like i wanted to have something that i would have a lot of new different businesses that i could like interact with i wanted to still have one singular focus which is a difficult balance to strike between those things which is why i ended up selling the majority of those three to just go all in on the portfolio being the one thing rather than like i Have three companies and i have my portfolio which for me i can't

handle um most people probably better than i am and that's probably they can do it but i can't do it um and so it had to have a way that i could actively get returns on my own money because like it's great to invest but like i know the stuff that i'm buying i i know what it's worth and i know how to Improve it um so i can just i can just get so much better value from my money in doing these types of transactions and these types of deals and so ultimately i want

to build something that i don't ever want to sell i don't think i'm going to transact like the only type of transaction that i would ever do would be some sort of like very minority participation of like mosey nation friends and family and Things like that i might sell like five percent to like everyone who knows me and just to be like trust me like just put this in your pocket and wait 20 years like because i i think that we have a pretty cool opportunity we're very good at like we've built six uh multi-figure

businesses in the last five years so like we know this process and so i just want to prove it out with like 50 or 100 and in terms of like the Why because like i don't need the money obviously um like the mission of the company is like rings true to my heart which is just like it's the documentary the best practices of building world-class companies it's like what i love it's like why wrote the books why i do the channel so i make the courses like i just i just love business yeah do you

invest it doesn't sound like you invest at all It seems like you have no index funds you have no real estate you're just like why would i waste my time earning a measly eight percent a year when i could just buy another business no i um so actually you'd be surprised um i have i've probably a quarter of my cash and indexes um i've got uh probably do you mind talking numbers yeah sure i've got about 60 million bucks um like that's not like equities and companies that are not like Publicly traded so like i

would consider a commercial apartment building or a stock stuff that people would accept as like money whereas like my equity in a company that's doing 30 million a year what is it worth it depends on the day right i mean um so like that's what i have and so like it's basically split up between um indexes um indexes uh real estate just big multi Buildings i try and do like fewer so like just a handful of like multi-million dollar like um allocations because like at some point like it doesn't make sense to put like hundred

million so a hundred thousand dollar like 250 000 allocations like it just it's just are you investing in um like like syndicates for that money or you're doing it yourself well i'll share something with you so um i Learned from a mentor um who sold his company which is in the real estate space for 3.6 billion and i was like hey man who is it i i won't share because he doesn't want his numbers bubbles all right um but anyway she sold his real estate thing um and i was like so what do you think

i should do and he's like well with the he's like the slugs that you're putting in he's like you should just always have You should always be participating in the gp um and so for everyone who's watching like you have your limited partners and you have your general partners so limited partners normally will will contribute the majority of the capital general partners will actually run the deal and there's usually some sort of agreement between them in terms of the split there's some sort of prefer you know preference or some sort of you know Split in

terms of after the fact like there's a million ways to structure those agreements and so he's like well if you're going to be putting up the money for these deals and if you can do like a third or a half or more of the entire deal he's like you should just also get a corresponding percentage of the general partnership and so like we realized that and then you know after talking to lots of different gps we're like all right what are the handful of People that we want to do business with that we like and

then we're just like listen we'll just fund all your deals like just like when you see another you know 30 million dollar building i was like we'll just fund it like and then we'll just like there won't be lps it'll just be us and we'll fund it and we'll just have a simple arrangement how do you do your taxes i'm thinking of all of this thinking like it's got to be a stack of Like that it's not as complex as you'd think because like all the stock stuff is like automatically generated right um and then

you know we don't and because of like in the very beginning layla and i were like all right let's try and participate in these like real estate things and i think we allocated like one and a half million dollars between like eight deals and i was like this is stupid let's not do this because like they would be like hey can You sign i was like dude like the fact that you asked me to sign this is not worth the time um and so uh we stopped doing that we were like all right what's our

minimum allocation size it's like five million bucks those are the chunks that we're doing and so like if it's not that i don't care and so that's kind of like what and so now it's just like we have two or three operators that we work with that can that do that are doing deals in Those sizes and so like when they come with a really good one and then we're like yeah we'll do it we'll take it down or we're like we won't but they pre they like pre-screen you know i mean and like the

nice thing is that like when you're not on like the traditional lp you're not just like on their their list of 100 investors that they're going to go and try and get 50 to 100 grand from right like you're just a nothing for us it's like Dude if we take the whole deal down like make it good you know like i'm making your life easier make my life easier right so like everybody wins that's awesome yeah so that's what we do on that side and then um and then i i still have a big chunk

in cash and um i'm just not that afraid of inflation okay it's just not as big of a deal for me mostly because i just own businesses so like i can adjust prices if i need to and i think just in terms Of a percentage it's like if three percent of your portfolio is in cash oh no it's like way harder than that even five percent it's like way harder than that ten i don't know we're like 25 25 oh oh wow so 25 60 million yeah but why is that just for to find deals

as they come up yes okay um we i have considered actually putting it into like a dividend Etf um and then just taking loans against it to fund the deals it's something i'm literally actively thinking about um i think there's just like peace of mind um and as you probably just saw from my decision to sell three companies in one year and a house and two cars um i saw everything last year um literally all my material possessions um why did you do that i just wanted to clean slate you know i mean like every

five years or So i feel like i've like i had like three seasons i like my college and management consulting season um i had my gym ownership season i had my gym launch prestige labs allen season and then like this is like the season of acquisition.com so it's like it's always been in like that three to five year season range and so like every time i end up usually just like cleaning the slate how do you focus how does your wife feel about that oh She's fine she doesn't care she works with me in the

business she's co-ceo so we actually met um so our first date i just pitched around working for me because i was like this might not how did you meet her yeah [Music] but like like if you could because she could sell she was the top sales person for 24 hour fitness um for all of our is that how You met her not i met her through uh bumble but she dude me she was the top sales rep and i was like like if you can sell we can make a ton of money together and she

was like okay she's like i want to learn how to market and i was like well i just so happen to know how to do that and so um yeah so i was like i'm gonna start this company called gym launch and then she was like whatever and the next Time she saw me i was like look i got the bank accounts i got the corporate and she was like oh [ __ ] you're like really doing this i was like yeah like yes i'm doing it um i was like you should quit your job

and join me and she was like i literally just met you i was like yeah you should totally quit your job and join me like i'm gonna go like fly around the country and launch these gyms and she was like Let me know how it goes and so i launched the first three gyms came back um she picked me up from the airport i hadn't taken her date yet it's a funny story yeah and um and uh i was like i will take you on the state i promise as long as you do this one

thing for me first and she's like what i was like you helped me process these contracts and so i had this stack of contracts that was like this pie and so I told her how to process them and we processed like 120 grand in like an hour and she was like what'd he do again and then and she like before i could even answer she was like is it legal but you know for a fact when you're handing her a stack of contracts between 120 grand you're like all right yeah come join now you see

you see these numbers you see what we're doing you want to join did you start off as like Employees first was she your employee first and then it evolved so we were it was literally like same time like we started dating and i was like you should quit your job and so like there was a lot of trust obviously you know what i mean and like and while i went to go launch these three gyms like i left and i was like hey here's my bank account and can you go pick up all the money

at all my gyms and so she was like showing up as this Girl that i'd only known for 10 days like with like a big bag where they would like put all the cash in and she'd be like thank you like a drug dealer like and she go to the next gym and like they just put all the cash in she was like can they not pay with check or like well so we had so anybody bought physical products well people still use cash you know i mean this was five years ago too um and

so like we had a certain percentage Of the sales that were i didn't have a cash register because i didn't want to encourage cash theft and all that stuff and so um if someone paid in cash that we had a little envelope system where they were like what was it for the amount then they'd slide it in the safe and then we'd pick up the cash once a month so what did you sell the other year like you said you sold everything yeah what was that like there's a house he said two cars so i

Sold allen the software company the strategic buyer which you can't just go surprise on that one yes the supplement company procedure labs i sold gym launch um i sold the majority shares of both of those are all three of those and then i sold my house in austin um which was crazy um it like doubled in value which is cool um since you sold it no not since so we bought it for 1.8 we sold it for four Got it um in in three years which is cool um and i bought that all cash no

mortgage so i actually have zero debt which is um ironic uh everyone's like that's all smart i'm like i don't know whatever i might just mean it it's very possible um and so anyways we uh sold that and then sold my cars i had a bentley um which i only bought because like i hadn't spent money on really anything expensive and then People were like dude you should buy something expensive and i was like all right i guess like we only had one car until like last year what car was it uh it was an

i8 which i got as a gift um for being an affiliate of clickfunnels so they give you an i8 yeah we sent him a lot of business oh my gosh yeah did wow does russell send you that like personally uh basically he's like here's the list of cards you can get And i was like can i just get like can i just get the money and he was like no you have to get the car i was like why is that for like marketing yeah yeah it's like so you got you sent them a picture

and then like a video like clickfunnels great and then and then you get the car so um wow yeah so so about the i8 um ironically couldn't even uh couldn't get a loan for the i8 and we're doing like a million a month take home At the time you know what i mean couldn't get a loan for it no credit score i've never had debt okay i've like i've never had that ever yeah so like i don't have a besides credit cards like which like like business credit cards like we i have no i have

no history of repayment i bought my house no you have no personal credit card i have a personal credit card that gets paid off you know every month or whatever but like i have no like loan i Don't have a mortgage i have nothing so i'm gonna take i think i'm trying to take my first mortgage out buying a house so it'll be exciting why just to have a history of the mortgage um oh why am i taking the mortgage yeah yeah and you know i think it makes like that seems like low-risk debt to

me you know i was uh i would say you know a lot of people poo poo on dave ramsey he he introduced the concept of debt to me that i that i Thought was valuable which is like debt increases risk risk you spend it over a long enough time horizon can get you to zero and my my tolerance for zero like the marginal utility i have more money is basically nothing the the marginal cost of me going to zero is very high and so like i want to risk money i want to increase my risk

to get more of something that i don't need and risk Something that i do have that i do need like you just thought about it like that yeah yeah and so you know and when i think about like how how am i going to become a billionaire um because right now because like i'm probably over like a 100 million if you like took the other 40 million from my equities of the other companies that i own and so it's like i just have to 10x over the rest of my life and so but like i

don't think i'm going to get there Through indexes i mean i could if you put it 45 years out or whatever but um i think that like it's the appreciation of equity which is where i'm going to get it through these companies that become something big um and so just realizing that that's actually where my wealth is going to be built i just everything in my life is built around just minimizing the amount of head space that it takes up so i can put It in the vehicle that that i get the highest return on

i wouldn't even get a mortgage why i would just pay it out just continue doing what you're doing yeah even worth it i think um we might i mean like i mean it's it's a non-decision like i don't i don't have a lot of emotional investment in it okay yeah walk us through like a normal day like what time do you get up because you said like you you showed up Here and you're like no i don't want coffee i already had two coffees yeah i was like i told you i was like we should

do it at night and know okay sure and i said sure 7 30 or said something like that you're like oh man that's late i was like you partying um no you like we usually get up at four or five you know i mean like i don't we don't we don't have an alarm clock uh but we i have like i have a mental alarm clock for when i Get exhausted and get sleepy what time is it yeah like between nine and 10. nine and ten i'm usually going to bed okay so i thought you

know fall asleep at 10 wake up at four at six hours like it's fine so if i need more sleep i'll sleep till five like you've always been a morning person since i did that thing with sam since i went from like waking up and i mean i've always been okay in the morning like i i i definitely now would be what i can't i Can't strong word i i don't work past like four so i'm like a like i usually work from like four or five until like 11 and that's when i get all

my work done and then from like 11 to three or four is when i do like meetings and stuff then i've structured my day like that for a while and it works for me what advice do you have for us see i need to pick I need to pick your brain on this yeah i'm here let's rock give us advice how do we make money well you have like an insane audience and so i think it's just like figuring out what what you know i was talking to um uh mr beast uh and he was

like and i i still have this recommendation so if you do if you are watching this i'd still stand by what i said which i feel like he should have um an energy drink called Like beast mode or something i was like every single like it's because it had to be something that like kids could consume it had to be something that was a mass market it had to be something they had good repeat purchase it had to be something that had good gross margins and i was like so i thought about it for a

while because we were talking about stuff um and i feel like i feel like he should have that for his channel and so i feel I i use that as an example of like i think that there has to be something that that within your audience would be really awesome that would be a good vehicle like um i know you know grant cardone right like he's been able to build you know a billion dollars worth of equity because he used a better vehicle than all the youtubers but he doesn't have like more reach than youtubers

he has a better Vehicle and so i think that it's it's that it's like i think the vehicle that most of them are like the ad revenue and like core sales are like meh like who cares i mean like nothing wrong with it but like there's there's better ways to skin the cat and so i think it's really um figuring out what high leverage play you can make there so that's where like fund vehicles or high leverage plays you know i mean like anything that's investment Related is always a higher leverage play and it's like

well i don't know what i would necessarily invest in it's like well then go acquire that scale or go find the guy who has that skill bring them in cut them a piece and then be like cool here's this guy he's awesome like i'm putting all my money with this because xyz and you can too or whatever yeah um obviously there's regulatory and all that stuff but like you can do it legit there's nothing different about That versus you know a guy on wall street doing the same thing he's just like calling friends and family

and calling lists from trust funds you know what i mean and you'd just be hitting your own audience which gives you your own upside you mentioned grant cardone i noticed that you posted this one video i paid cardone it was 120 dollars yeah over the thirty hundred and thirty thousand dollars over like what was it said one Twenty i'd actually not remember i think it was one thirty yeah got it yeah and that was over what like four sessions yeah so my wife got me a christmas gift as a surprise yeah and so she was

like what can i get alex and so she like called um grant's office up and was like i would have paid yeah 120 000. i know she skimped this year i'm like really upset about um i don't know Magic no just give me the money yeah i think so right but like you guys have joined accounts yeah i mean i've i don't i've never logged into our account so i don't i could all this money i could be making up i have no idea like and i mean in terms of like i'm not making it

up but i'm saying like right you just don't want to yeah she'd manage all stuff i don't know okay so when you're purchasing it i mean how often would you Say you purchase things i mean daily and do you ever like think when you swipe it's just like okay i think i need it i kind of want it i've always been curious about though so if you guys share an account and she buys the hundred and twenty thousand dollars is that gift kind of like you both are paying for it yeah i mean yeah her

money you know i mean like yeah i was hustling on the side on only fans just yeah yeah i was like i'd rather you Just not do that yeah no but she i mean yeah she co-owns everything with me you know i mean so she's half the money's all hers anyways wait what did you get her that was for christmas yeah would you get her um actually something pretty cool um i told her i was like this is my best present for five years like you just got to give me credit next year too um

so i got her this uh this there was like a whole presentation behind it um which my assistant helped me with um but Uh got this photo book that had like all these pictures in it from like the early days until now like hundreds it was like really well done and then it was like hey we've made lots of memories together maybe we should make some more and so got like uh the lady who does the photography sessions for vogue um to do like a joint like we need more headshots and stuff it's been like

four years since we've done last one so i was like maybe i'll Make a thing of something that would be a business expense um and so we're gonna do like a full day like uh like photo shoot for like you know it's new season new all my stuff's like gym stuff so it's like new season new pictures so that was the gift it sounds lamer now that i'm describing it too but like no it's cool photographer yeah yeah yeah it was nice it was cool and there was like some stuff around it but yeah that

was uh That was but anyway so she got me that because like what do you get somebody who like it's like money has very very little marginal utility right like there's once you have enough there's the added value is very low right and so i was like well like for me everything i always value is like if i can get education or some sort of skill or belief that needs to be broken like that's all that i try and Spend my money on it's the highest and like is the best thing that i've gotten honestly

in in a long time um and so she called them up and they were like you can't do that and she was like just name a number i'll do it and then he was like i'm not sure i'm gonna have to call you back and then the guy hung up and she was like i thought this was a sales organization she's like i'm here saying i will pay you whatever you want and so anyways the Manager called back was like you will be dealing with me directly forget about that guy um and he's like we

can absolutely facilitate this um and so i think it was 30 000 a call or something like that how long were the calls um an hour ish so would you say you got 130 worth of value out of that so explain the calls so like how does the first call go Have you met him yet at this point not in person i mean we met on zoom so you had spoke to him previously the the first call i had with grant was a zoom call oh that was the first time you've ever spoken to exactly

wouldn't you think uh and when was this actually uh about a year ago i still haven't used all the calls got it Okay i've done two calls at your level even a year ago that you would have access to grant cardone without the maybe i mean he's pretty busy you know what i mean and like i'm i don't like i'm i'm no one from like uh like know i mean like a year ago i didn't have an audience i started making youtube stuff a year ago so like okay all that's new sure um But yeah

so i mean i didn't have anything to offer besides money i was like i will i would happily pay you for so what what happened in the first call um i said you know these are the four kind of areas that i'm looking at and i'd like your contacts and one of the things that's unique about grant is that like he's he's he's he's followed a similar trajectory obviously you know he does His own vibe he does his own thing but like in terms of like actual doing this like he was a car sales guy

and then he started teaching car sales and then he went broader and started teaching sales and then he transitioned to marketing briefly and then he transitioned to real estate which has been the main thing now and so with each of those kind of iterations uh he's grown bigger and Wider uh in terms of what he's done and so i was like okay you know i was a gym guy and i started teaching gyms and i started going more general and so like there's a similar path there and he also has a i think a good

dynamic with elena that i was like i think that's cool i think they have a good thing going there which i which most people don't um so i was like okay i would like to understand the fame machine it's like my bullets so it's like i'd like to understand the Fame machine i wanted to understand more about how's actual businesses functioned i would understand the wealth machine in terms of how he sees it um there's a fourth one i can't remember but i did have four and those are the i mean obviously i guess those

are the ones that i care about most now but um yeah so i i asked him for context on the income thing which actually did help give direction for acquisition.com so for me like did i make 120 000 back like In five seconds you know i mean and i think one of the things with like people see the prices but like i think it's understanding like relative income and also relative to upside which is like for for context it's like if you make 10 million dollars a year right it's like i'm making 20 times more

than the average american household right is that 10 million or 200 times 200 50. there it is Yeah so um so 200 times more than the 50k so take whatever price something costs and divide it by 200 and that's the relative cost and so it's like okay i can't believe you got to 200 dinners every night i'm like well it cost me a dollar would you go out to a five-star dinner for cost you a dollar sure well that's why we do it you know what i mean like and uh like would you pay this

hundred twenty thousand dollars if it Cost you whatever that is divided by two hundred right less yeah you know whatever that it was 600 bucks to talk to grant or seven eight hundred bucks to talk to green cardone yes i would do that abs absolutely and so that's why we we do that and then relative to upside is like i like only way that i could like people like i wish i could have access to bill gates right yeah 150 to talk to grant credit right so it makes sense like to Talk to um to

bill gates right it's like there's nothing that bill gates can tell me i don't think at this point that i could ever get what it would what it would cost me to pay him for his time like i have to be bigger in order to have enough leverage to use whatever he would give me so like if i'm at like a billion and he's at 100 billion he's 100 times bigger than me But like he could give me something that for the relative small amount of time to pay him i get enough leverage to go

from one billion to 10 billion like that's reasonable but if you're like a hundred thousand dollars you don't you know there's no lever you can pull on right that's going to make it make up the delta and so it's like i'm a big believer in like trying to go two steps ahead but like 10 steps ahead This month no yeah it makes no difference like they're so far like the cost because we're like i should pay grant cardone you're like i'm like dude you're a sales guy there's nothing he can tell you besides like save

your money which there you go you know what i mean yeah right you like for me i had things that i was like i've got these three portfolio companies this is what i'm doing with my money i'm consider you Know and like when i was thinking about doing the sale i talked to him about that i was like what do you think about this and you know he basically said like don't don't sell if it's financial he's like but there are other reasons to sell which if you don't want to own it anymore you want

to do something else then then then do it you know what i mean but it's not from from a financial standpoint doesn't make sense and so we Were in agreement on that but i ended up pulling the trigger for other reasons how many calls have you done with them so far two i did a podcast which has got what got aired that actually wasn't a coaching call that was a podcast for like the community but um so i've done three calls technically but two of them were coaching calls and the two calls that were coaching

calls were not aired not because i didn't want to but he they Weren't recorded for whatever reason there's like a tech malfunction it's funny that you paid 40 000 or whatever it was per call 30 000 and uh and then you held on to like the tickets that you have like the coupons or whatever for the calls what if you held on for like 10 years yeah and grant is then worth you know like billions of dollars or something like that right then you can can you still use this probably That's funny i mean grant

grant so as much as like a lot of people talk about a crap about grant but like haven't met grant um he's incredibly respectful he's super attentive he like writes notes during the calls he like pays attention like and he genuinely came from a place of trying to help and so like i have i have nothing but you know respect and he's been nothing but helpful for me You were telling uh uh me something earlier about the mustache as far as branding is concerned that's why i mentioned jack shaved the mustache i shaved my mustache

i got to say i'm not a fan of the mustache personally i thought you're going to say that you're now like realizing that it was good for me now mustache your podcast than my first million that you did you're talking about personal branding uh could you explain this Because i do think it's really interesting and i and i do think that uh uh jack you should probably hear this and i'm i'm going in with an open mind i just don't understand why you get rid of so much raw masculinity in one foul swoop you know

you're like i'm not a fan of stash it's like i'm not a fan of the feminine face no i'm just kidding um no but uh but on the on the show i Read a book by dan kennedy and i think in some paragraph somewhere he was like people who have recognizable facial features are more easily remembered and so it helps for branding and things like that and so i was like okay and i fell into the mustache it wasn't supposed to be like the stash i had that in the back of my mind but i

ended up just doing a porn stash for my first event because i was like so Nervous to like i was like what if i tank or what no one likes me or whatever and so i was i did that to like look at myself in the mirror and be like you will survive you have a porn stash like this is all a joke and it's all gonna be okay and so anyways i got out and i think the event really went really well and like two-thirds of the dudes the next week all had porn stashes

who came to the event and so so like it just like Instantly just became a thing and so then i was like i guess i can't shave this and so five years later like i didn't shave it pretty much until um until cove it hit and then i was just like burnt out um at that point but um i'll probably bring the stash back at some point but now i have a beard so but you were telling me uh what was it a buddy in college yes i also had a mustache uh so he well

he was dipping that was his issue so um Yeah what's dipping uh real oh like putting like tobacco in your lip like dip oh like the baseball players yeah exactly yeah yeah so there's two in the background then there's like dip which is like smaller pouches and stuff or dirt um but anyways i was in college i was a pledge and this guy that i was driving home because that's what you do when your pledges drive you know drunk brother's home with the girls that they Have in the back um and uh and this girl

was with this guy who was like notorious for like always pulling the hottest girls and all this stuff and he was like a senior and uh and he was still dipping while this girl was like why while he was like making out with this girl like he still had tobacco this bath is still like everywhere and she was like ah dip is so disgusting um And he was like pledge he was like life lesson listen and i was like oh god because either he's like gonna haze me or something or you know and he was

like she's more attracted to the fact that i don't give a [ __ ] about what she thinks then she's disgusted by the dip in my mouth and i which was ridiculous but also probably true so i think um i think the stash is a lot like that which is like because i think you asked me like how Does your wife feel about the stash yes like i think at the end of the day like she would care she'd be more attracted to me being me than she would be unattracted by a choice of haircut

if i was not being me to have a more quote attractive haircut that would be a far bigger turn off than than me just being me i think that's very true that was that was my that was my porn stash and dipping uh lifeless i just thought that was really interesting But from like a brand standpoint well i actually had to uh license out likeness for the stash in the sale of the business so it was definitely a thing enough that yeah it was like had to be listed as a line item on intellectual property

so is the beard intentional too for no no i just happened to have one and i like it was like scruff that got too long and then it was like keep it like it seems like you're going for kind of a look though Like like uh like uh like you just came lumberjacks you know what you know lumberjacks you look like hugh jackman dude you look like him these are so comfortable look this is stretchy i know well i noticed because there's no way to get your biceps through like a normal non-stretchy flannel well but

i've been looking at them the whole time man they're insane oh yeah man we're Gonna no oh yeah we're going we're going all the way man we're going all the way i gotta hit the gym right after this no me too seriously do you want to go to the gym now anyways uh wow it wasn't really so so i've been consistently just always trying to optimize off function and so like these shirts are super comfortable but i also have like four temperatures because like right now i'm a little hot um and so like so there's

four Temperatures with this shirt and i actually stopped wearing t-shirts because like beaters are awesome and so i just like recently discovered these and i was like i will wear these forever i think how much are they yeah beaters like five cents these are nothing oh you're talking about the beater i thought you're talking about this oh the flannels these are actually really expensive yeah i'm kind of embarrassed by somebody i'm guessing probably 250 300 what they're like one yeah they're like 200 bucks yeah i thought that that looks like you got it every time

and get like and get like 30 40 bucks off you should be getting this for free i probably should yeah but i'm not good at the influencer game you know what you should do is a handlebar mustache well that's what i have that's what i kind of had for like gunslinger yeah but i think go all the way down all The way yeah but yeah so this is cool because i if i if it gets cold i can button up and i can roll the sleeves down yeah if it gets a little warmer i can

roll the sleeves up and keep it buttoned i can open it and keep the sleeves rolled or i can keep it open and roll the sleeves outside four different temperature settings and i can take it off so like i have tons of temperature adjustment with one setting and with This i have the beater and i've got like basically hawaiian shirts and i've got flannels so it's like when it's summer i'll switch to hawaiians and it's winter and i'll have flannels and i can just have beater as the base and i'll have anything she needs an

affiliate link like you got to buy a minority stake in this this i probably should i have a lot i literally have all of the colors of this shirt oh my gosh [Laughter] Jack do you want to tell them about your walk do you want to mention oh sure yeah yeah so all right this is also something i haven't told you so basically i planned on i plan on walking from los angeles to las vegas okay tomorrow tomorrow actually yeah that's insane okay thank you yeah yeah and and basically i i talked with grandpa i

kind of wanted to make a video around it I walked this amount of x miles to 300 miles for a tinder date for that was the the plan of the video and then i spoke with graham about it and graham was like you know it's not really different if you walk 300 100 at least like for the audience and 100 might even look better than 300. and i was like well makes sense it's a lot less walking too i just figured los angeles las vegas because it's like i drive that all the Time and i

was like yeah why not it's it sounds kind of fun uh so i might actually now just walk 100 miles it still sounds terrible really i mean it's a lot does i mean that's like four marathons well here's my thought five yeah well it's st george sorry 120. it sounds good to say i walked from los angeles to las vegas does it really it does yeah but your title was i walked three hundred miles for Terrible right and so i thought between 300 and 100 100 people can conceptualize a hundred more than they can 300

just like we say how to make 100 a day in passive income we never say how to make 300 a day even though that's three times more see i figured i walked to los las vegas from los angeles is not that great of a title because it's like it's restricting your audience because you have people only west coast to know the difference that's true the distance Between you know la and in las vegas but if you say i walked this amount of miles for a tinder date then it's universal what about here's how you do

it i walked from los angeles to las vegas would be your title and the thumbnail would show 300 miles boom i was gonna do a matthew beam type thumbnail like day six and it's me like like this and like i have like the crazy you know eye bags and stuff like that And you could do that look like wilson yeah but the thing is that if you don't walk all the way and you want something like walking to a tinder date yeah that gives an alternative title so for tinder date i think it's 100 i

think tinder date's probably the way to go i think that's pretty clickable but i'm planning on doing that and i think we're going to leave for saint george now instead in utah it's 120 miles you have to find a date i don't know man i think you uh you Sold yourself short there [Laughter] what are you talking about alex that's it that's it that's all you're gonna say i mean you're gonna say anything else you hyped up this whole why you've been telling graham and i oh i'm gonna walk to it alex but everything you're

like hold on but before this video idea the whole reason you told us that you wanted to do this walk was you know you were so passionate about you Want to do it and then all of a sudden now it's like oh well now i'm doing a video and then now it's like well you know a hundred miles does seem better clickable so now i'm just going to walk out 100 you know what it was you know what it was shifted from a personal adventure to a youtube video and optimizing for well if i'm going

to do it it makes sense to do it first are you letting the youtube tail wag the life accomplishment dog That's a hard analogy for me to understand but i'm assuming no it's the tail wagon i don't think so no it's not but here's the thing man i brought this walk up to you guys and you guys shot it down and you kept saying it's stupid it's dumb it's idiotic you should not be doing this and i'm like and now all of a sudden when i change the the range so it's not 300 it's 120.

you guys are like oh no it's a you know you're doing it For the the whale tagging yes when jack brought this idea to me he was filming he was filming and uh i was critical of the idea because we and we were both filming so i was filming for the vlog and jag was jack was filming for his channel telling me about this idea and i'm thinking well you know if you look at the value of your time what are you going to get from this what is this going to do for you and

i was like we should use that time to get more Sponsors and like that was like every episode is completely filled with sponsors but we could do more we can i don't want to put in more sponsors i just thought there are other things like from a utility point of view and then he was explaining it's not utility point it's it's a personal thing that he wants to do for himself that would help his personal growth it's like it's a lot of things yeah and then i was like okay well then you know well Then

you just got to do it what if you just did it and didn't youtube it i would do that but the thing is but i don't think it's smart to just take two weeks off to do this walk and also i've been training recently for this walk a little bit ten mile days and it kills my legs my legs are toast wait after 10 minutes to take two weeks off it's hard so here's the thing it's hard man like i had to ice bath my Legs oh my god jack explained this to me like because

i was like jack how are you gonna take like 10 days off what about so like a podcast episode comes up like what's gonna happen and jack explained to me well you know it's no different than me going on a vacation for a week or two and it's like you wouldn't say this if i went to the bahamas for i was like okay you know what you're right uh but but now but now jack's saying well it's You know this is so silly because i went and i got dinner with graham and graham spent probably

20 minutes trying to convince me to walk 100 miles instead of 300. and all of a sudden when i say you know what graham i think that's a good idea no jack you should go back to doing 300 miles i'm taking more time off the reason why was because uh it sounded like you wanted to optimize for a youtube video and between the two as a Youtube title i think 100 miles is easier to conceptualize yeah and also i'm getting the same experience like i'm walking a marathon a day for what would that be five

days maybe a little bit less for six days camping in a tent on the side of the road it's still gonna be the same content it's still gonna be the same experience you know what i mean personal growth and everything yeah i don't know just keep telling yourself yeah what do you think You're you're a neutral third yeah you have a lot of experience in this i think you just he has a lot of experiences yeah i think i so i have a big personal thing which is like no half measures and so a lot

of times we we we compromise on the goal and try and mix two priorities so it's like either I'm buying my dream house or i'm buying a good investment and a lot of times people are like well i'm gonna try and buy my dream house but also make sure it's a good investment and you end up with a mediocre investment and not your dream house so it's like you have to just figure out like is this something i'm doing for me or is this something i'm doing for youtube did you do it for youtube then

just make it for youtube and accept it or you're like i'm doing It for me period wow if it's youtube i think 100 miles tinder date optimize for that and make a great video out of it and then you can still do the 300 for yourself if you want to i also thought it would be somewhat idiotic to walk 300 miles after only walking 10 miles two times [Laughter] i told you just to be transparent you're Like 30 times i tell jack to train try to get like 25 miles a day because that's how long

we were supposed to do that yesterday but apple was like too much work and that's the guy i'm doing it with so we didn't do it and i wanted to you know 10 miles a day would take you 30 days i know that's a saturday and the thing is it's like i i could damage my body doing that and i Don't want to do that why don't you just bike because man i like i i do really like walking and a part of it is like i just want to walk and just walk for as

long as i can you shouldn't have something to do with 300 miles 10 miles for a tender date and then just be exhausted when you get there that's the thing i'm going to walk straight into the date well i'm saying like just just Just 10 mi like just walk the whole day and then go no because i want to walk for multiple days like that that is a desire of mine i want to ask you this uh so here's here's my question to you i've had a really difficult time scaling mm-hmm uh because everything is

just yes okay i would say the entire graham stefan brand um i would say brought on jack we scaled through the iced coffee hour There's been a few other things here and there but i would say the iced coffee i was the only one that really hit um but i find myself no more productive uh we got alex on now i'm not getting any more work done i'm not getting any extra content done um obviously we we could go to two times a week on the podcast that's something i know we could probably double growth

on The podcast by doing two times a week um i'm kind of tapped out on what i could do because i can't make more videos in the main channel so like the main channel is optimized yeah um i've been starting to outsource some of the editing with alex i'm not getting any extra work done because it's not not like i could get an extra video down on the main channel Some of that's new what's the objective uh i would say both longevity because i really enjoy it but i also don't like just feeling like i'm

in the same place or like doing the same things repetitively i'll ask you a better question so you said we're having trouble scaling scaling what scaling influence scaling money scaling income scaling like what are we scaling all of it probably all of it because It's money well okay so don't just give them a straight answer but it's not just that but it's like for for scaling for scaling money i know it's sponsorships it's getting more sponsorships no it's not sponsorships it's not sponsors i just don't want to feel well i would say money money is

a component of it but i wouldn't say it's the entire thing Do you want to be a business guy or do you want to be a media guy a genuine question i don't like have a dog in the fight i don't know i like the media aspect of it but i'm worried of how fickle it is that uh you know it's it's way riskier to do that and so part of me would like to maybe over 10 15 years scale back on that and be more of a business person than a media person but right

now i know i've got a unique Media opportunity here that i don't want to i don't want to waste it but i also know like how easy it is to you know i've seen just what could happen with a cancel culture or you don't even do anything but you get accused of something and then your brand is kind of tarnished and i've had so much writing on just like a clean image scaling media you have this unique opportunity right now you don't want to Waste it because something could happen because you have a clean image

right so in my my my opinion is that you have like my opinion is that unless you monetize it in some way it doesn't have to be now but like as long as there's some sort of plan to do so then it then it isn't wasted because like if you have monetized it then it's like cool this thing happened and like i've set myself up for life that's done Um and then you can just continue to play the media game or because like right now like if i had your size audience like i mean i

would have a billion dollar thing um and so like i feel like you're working on something that's not the constraint of the system you're like i need more eyeballs but like you don't need more eyeballs you need more monetization of the eyeballs you have i Guess my problem is that i feel like i'm so good at the media aspect of it that anything that diverts my attention away from that kind of kills what i have going for me fair i just see the world through a business lens and so like i'm like man just attach

a business to this gigantic media machine that you have here um i mean you could just do the media play i mean i still think that like the easiest types Of businesses are the the rock you know tequila or like mcgregor tequila or kylie tequila actually they're all doing or you know what's his name mcgregor's whiskey but like it's that's why i said the beast thing with the with the the soda it's like what's an operationally simple business that you can do a partnership with somebody and then you push the traffic and it makes sense

i have the coffee brand bankroll okay but uh our margins are so slim yeah and uh It's a good business it's just everything's reinvested i don't make anything myself yeah and i don't know how long term to make money without either raising prices yeah uh in which case we might upset some of our customer base but probably not the end of the world or eventually partnering or selling a portion of that to a much larger established company it seems like those are the only two outlets on that but i Started it really just for fun

yeah so so i think rather than starting it necessarily for fun it would be like looking at a number of different like the thing with the the soda thing it's like the cost on making soda is very low which is why cocoa is still here because they make so much money um like their gross margins are amazing and so it's like i think i like i only want to get into a product if i can sell it for like usually at least five to ten times what It costs like or i'm just not interested it's

just two it's just too difficult um for me that's probably because i'm gonna be an idiot so like i just want things to be easier if i can like we get to choose so we might as well choose the easier thing um and so like i think that the simplest business like media selling media because you make media is very simple because it's sponsorships but like the people who are buying your Sponsorships are getting 10 times their money or more from the sponsorship which is why they continue to buy them so it's like well what

is everyone else selling on my channel and which of these things could i also just do myself like that would be like maybe the first thing i would look at yeah you know what i mean but um or like creating some partnerships like and if You're doing the sponsorship deals but it might also just be valuable to say like i don't want money like give me equity in the company and i'll and i'll push the traffic so it's very difficult to do that i believe it but you're you and you can just choose to say

like it's kind of like the gp thing with the real estate people like you you just ask for it i'm like i just don't do deals unless it's this and so i think You can just draw a new line and say like from here on forward like the grand staffordshire just like i'm not promoting anyone that i don't have equity in period so if you want to be on the show then yeah i tried that for all of 2020 and there was only one company that agreed to equity and it's interesting the other companies that

agreed to equity were terrible companies i mean They're the ones who go oh yeah i know we'd we'd rather do that give that away um but i found that either they're overpriced they want some crazy high number or valuation yeah crazy evaluations where it's like well there's all the upside i'm paying a premium for that i'm not going to do that um or they're just crappy business all the good businesses that i've seen guard that so heavily like they never want to give up equity like that's their bread And butter and uh they know their

potential they know their 10x so i have so many thoughts but yeah sure but like so i mean it's either like i am a media company that's all i want to do i'm gonna stay in my lane it's like like either way that that business component has to get looped in yeah so it's either you partner with somebody or you Build the simplest business possible so i know you have i think you have a teachable thing yeah i do uh so it's like you could do more stuff like that you could do a higher version

of that which you know but that it creates a business so it's like you might want to just bring somebody in who is a businessy guy if you want to just keep focusing on what you like doing we can learn that game which i think my opinion is that like everyone who stays In the game long enough like everyone does kind of meet in the middle like i feel like you've come from like the personal finance savings investing side but like the more complex and the more your assets grow like i feel like you can

like you continue to start walking more and more towards the value creation buying marketing selling you know like running operating a business yeah so that's just i've come from this world And walked this way i think you're from this world walk this way but i think you do end up in the middle out of necessity like you have to know how to allocate capital and you have to know how to get return on the capital yeah the only thing i can think of uh is is working a real estate syndicate similar to what grant cardone

does and uh that makes a ton of sense yeah to me i think a lot of people would trust you to do that and um you can either do it yourself or just Say like it's me and i am the fund raise like it's it's really typical and a fun to have three parties like you've got the guy who does the money the guy who does the actual investing and then the guy who like operates the the fund like those are like kind of typically the three roles the guy who does the thing the guy

who gets the money and the guy who runs the little shop right and so i mean you could sometimes have Two you know in that instance but like i think just getting the partner who goes and like operates all of the um the the units or whatever you're buying yeah and then you raise the money i think those are really good partnerships and that would make a ton of sense for you yeah any other advice that you have in terms of uh like productivity or getting more accomplished because i feel like you Know i could

bring five more people on the team but i wouldn't get any more done i think it's so i'm a big believer in the theory of constraints which is like it's kind of like you getting more media like the constraint on all the scaling stuff is not the media you have more media than like anyone so like you're working on the wrong side of the bridge so it's it's like The reason it's my belief that we've been able to move quickly you know professionally i'll use quotes here like quickly because it's like only focusing on what

is the thing that is is stopping us from getting to the next level and then ruthlessly working on that thing until it is de-bottlenecked and so it's like having the awareness to say okay i have this thing um i can do more of this but it's being pushed through a Pinhole like so i can just try and get more water it's like where i can just expand the pinhole and so i think that right now like the pinhole is the opportunity vehicle that you're working off of adsense is not an efficient vehicle teachable is okay

but like it would be way better if you had like a sales team and a phone system and like you had an actual like you would 10 like you'd go to a million a month like two seconds Like one second you'd be at a million a month probably two million a month or three million a month if you had like chops around doing that um like seriously or i you know um the syndication thing given just given what i'm like the very limited amount that i have met so take this with a gigantic himalayan grain

of salt um i think this indication play Makes a ton of sense because you just get to still be pretty much in the position that you're at in terms of like your day-to-day it's just like make stuff that people like and find value in um let people invest with me because they're probably already asking too i would imagine yeah and then find somebody who does that full time and has been doing it for 20 years and then just like and that's it and then you just Participate really like very well because you can build it

yourself and you're not asking for equity you're building equity i mean that would be the easiest way for you to just like go to 100 million and like skip all these in between stuff yeah definitely good food for thought thank you i appreciate that otherwise you have to build a business which is then like you can either sell service or you can Sell a product and so i don't think you'd want to sell a service because it's difficult or it's more operationally complex and so a product would make the most sense but it has generally

lower margins because you have cost of goods unless you can figure out like a coca-cola or you know something that's very very like you know when you saw like stickers you know i mean or like There was a girl i know who sold um magnet lashes right or whatever it's like the cost in those like 10 cents you sell for 20 bucks it's like great you know what i mean like where you can just sell air right like that's that's always been my like moniker for when i'm looking at businesses this unique expensive sticky air

so i want something that only i can sell um i want it to be very uh very expensive premium Uh air very low cost and sticky something that people keep buying and so like if i look for all four of those things then i try and find a manager who is hardworking has an impeachable character um and is super sharp and so if i and has a long-term owner mindset so it's like if i put those things together like i have a business interesting thank you any advice for jack I think i'm pretty perfect jack's

like do not give me any more advice please yeah mustache and mustache and get ripped yeah it just gets folded yeah i'm trying not i can't wait to see this tinder date yeah she was worried i was i was about to ask like is she worth it we'll see we'll see does i know you're walking or are you finding somebody and like i'm working on it that's the real challenge honestly what If she stands you up after actually be better that's good content yeah it really is yeah but then you're doing it for the tube

well it's a i i disagree i think hear it you sold out guys you will know when you see jack's video on his channel if he releases the i walked 100 miles he sold out and he's doing it for youtube if he walks the 300 miles you know he stayed true to what he told you Here's the thing if he walks 300 miles and doesn't film it yeah you hated that idea you hated it too greg i didn't like the idea well i was kind of okay i'm all for like personal goals and i think

that graham needs to like do more fun things crap and uh i don't think so no okay anyway but you know so i was kind of giving you some slack because it's like you know we're vlogging we're having fun but if it's truly like your goal and it's truly What's going to make you happy and it's going to give you life fulfillment then i say do it and you know but if you're changing your your goal based on doing a youtube video then it's not really like unless unless your personal goal is like being fulfilled

by youtube but when you pitched it to graham and i you know you said it was for you so you know from my experience and you know this too i think filming it ruins it it takes you Out of the moment and i i have to force myself to film but like there's some things it's like i have less of an experience because i have a camera up yeah even just thinking of the camera or trying to get the shot or trying to think of like how i could structure it i have one quick one

because you said something uh alex to graham about like the working thing um i mean a lot of people used to get on me About like you need more work-life balance like blah blah blah blah and it's just like i just like you have one life and they are your terms and no one else's terms and we optimize typically for the things that we enjoy doing and like if you have more stimulus from working than you do from not working then like work and then if you feel like at some point you have traded off

something that you don't want to trade off for then you can adjust That's why i've always felt i enjoy working like what was it my mom um so we have we have like um a wedding to go to on uh the day after my birthday yeah so we were talking about uh you know we have to fly up on my birthday she's like oh we could do this on your birthday this is like no i just want to work she's like no but it's your birthday you Shouldn't have to work and i was like i

want to work that's all i want to do i just want to work even uh santa monica my birthday i was like the only thing i want to do today is work that was it just wanted to work i mean everybody wants to they're like man do something do do something you love and you'll never work another day in your life but like it's just because everyone has this really poor definition of work but like If if you have accomplished that which obviously you have like you're just living yeah and like what you do in

life so i'll i'll rewind something really quickly which is like 2021 i did nothing so like i owned all the companies pounded out a lot of cash flow and i did nothing and it was A very miserable year for me because i tried to spend the money that i was making and i couldn't like it was just not even really a possibility and so like i got into a place of like why why am i even doing this like what's the point like i'll never even be able to spend this money that i have like

why have i been doing all this stuff um and in starting acquisition.com or at least making that the sole focus now again and being able to build all the Infrastructure you know hire the teams and all the stuff that we're doing on that side of the business like i have so much joy getting back into the game uh because i feel like i've been kind of like in a super high leverage position for like an extended period of time that i exited the business because i thought that was what the next natural step was supposed

to be which is like you go from ceo to owning it as Shareholder or board of directors whatever and that is very much what happened but i realized that for me at least it's like i work to create options not to not work and so a lot of people like they work really hard to not have to work later it's like no no it's like i work to have the option to work and so i can choose to work and that choice is the freedom That i have and so like if i'm choosing with the

optionality that i have to work then that is exactly what i want to do and so um just being on the other side of it of like going to the like there's literally no way i can spend this money for the rest of my life mountaintop like the only thing that i wanted to do was the thing that got me here which is like i love working and so it's the thing that i find meaningful and i think That maybe you shift direction in terms of like maybe some of the stuff that you create like

maybe there's some things that you create that are for youtube versus like for gram and i just think that it just slowly optimizes to only doing things for gram which a lot of times still ends up being that but like you get there backwards it's like if you made it purely for you then you might be able to make a video After that that's like i walked 300 miles and i didn't film anything and this is what i learned like that would probably be a really valuable video because you probably would have some interesting insights

like i didn't film either of the grant cardone videos and then just like made videos about the calls of like my takeaways and they were still really great videos interesting okay so my only thought to that is like You are in a very unique position because you run this this business with your wife and and stuff like that and i think that marriage plays a big part in my life yeah and i think marriage is a compromise and so um my my wife doesn't like it when i work as much and her i guess her

like love language is what quality time or whatever and i think graham His girlfriend macy is similar and i think that there's a compromise there where yes graham if all he wants to do is work that's great and he can work and work and work but i think that marriage a successful marriage is truly a compromise and if if it turns out that you know like like you're really good i have like so many thoughts right now yeah it's stimulating conversation and i think yeah and i think everybody's In a unique position because um you

know definitely like there's you you could say well you know i'm gonna grind away now so that you know i i don't have to work in the future we could spend time together um or you can kind of balance and live in the now and live in the future but i think everybody's kind of in a unique position but i think that that part of your life is is always going to be a compromise to some sort of Extent so i think it's a belief that you choose to define it that way yeah i'm okay

yeah i'm okay compromise is a belief statement like that's not a statement of fact that is a belief and so like i don't believe that marriage is compromise tell us your experience with that because i have uh because i'm sure we all have different experiences mine in the beginning was that i did find that there was a compromise because macy came from the mindset like you know Five or six p.m comes around uh you're done with work yeah and you're free and my mind works 24 7. uh i tried that and i woke up really

early i'd wake up at like 5 a.m so i could be done by 5 p.m and the night and i that worked for actually quite a while because i actually found it was so productive in those morning hours that i could be done by five and be like oh wow this is great uh but over a long time trying to figure out like like a balance I found myself i wasn't myself like i i was really i felt anxious i was just like uptight i was um like about what part like no because because they

couldn't work during the hours that i wanted to work like sometimes you just have this there's days where it's just like no no i'm so focused and i got it like you have that concentration you just have to continue and so having that freedom for me if i Don't have that i just wasn't myself and i was miserable yeah i mean i this is what i'm going to say and i i have very strong views um and they are not common um but i also think that i don't want to live a common life and

so that i cannot have common views right so just like as a as a big disclaimer to that um like i've only seen two dynamics that Work in relationships over like an extended period of time um one is kind of the like we're in it together and the other is like the you know cheerleader and quarterback like cheering you on but the thing is is like i can tell i can speak a lot to the you know we're in the game together um for me i know personally like i had two very long relationships that

were cheerleader dynamics Um and to me i could not imagine living life that way having now lived what i live now um because like there's a certain amount of shared respect that you never get with somebody who does not know what it's like to be in the battlefield or in the arena um and if i'm like i need to work for the next three days and like write five book chapters Like there's not a discussion it's like of course do your thing there's no like there's no like i can't believe you're like uh and to

the flip side in the cheerleader dynamic a cheerleader who's really rooting for the team doesn't ask the quarterback to come out when the game's on the line and so i think that a lot of people are running in what they consider to be Cheerleader dynamics but they are inverted dynamics they're actually sabotaging the game and um i think that it's like in that dynamic it's harder in my opinion to do the cheerleader quarterback because you have to have a very aligned mission and goals of like the relationship it's easier to do that in um in

the dynamic that you're working Together because it's so clearly stated with the mission the goals of like this is where i want to go and this is how i want to get there and like do you want to come with me and then you're very much operating on this shared sense of reality and it also becomes difficult for entrepreneurs in my opinion now like i mean i'm sure you've seen plenty people get divorces that they get older and whatnot is that like if you're like all right this will be interesting So typically um when people

become attracted so esther perel if you've heard of her she's really interesting like relationship person she's like one of the top ted talks on it um there's a thing it's called mating captivity is her book um but in the beginning you have kind of this mystery because you don't know each other and that's what creates like the excitement right and as you get to know each other Over time you swing like from uh mystery to familiarity right um you get a little bit more security get to know each other better and it feels like more

and more amazing and so what you do is you just keep trying to do that right but what's up happening is you over correct and then you become siblings and then it's like ah well that's not good and so it's not a problem to be solved but a a dichotomy to be managed right in terms of like how much space do you create Versus how much familiarity what happens when people uh like entrepreneurs specifically like have their business and they have the wife they spend more time in the beginning and all of a sudden they

don't spend as much time together and then they grow apart because they're also exposed to different stimuli right and so you adapt to the stimuli that you have then you grow apart On the flip side if you're in my scenario where we're like doing the same thing together the downside of this one these couples make five times more money than any of the other uh versions that i just said but the uh you can become too familiar and then you just become siblings so for us we actually create more space so it's like we try

to work on separate sides of the house we don't attend the same meetings so like at the end of the day We can sit down at dinner like how was your day and she can tell me something rather than me saying like oh i was there i know right yeah and so the happiest couples are actually couples that have uh oh both have careers that are not necessarily together so on average these couples are the ones that because they have a shared goal in terms of like this is what we want to do they Have

shared values in terms of how they want to get there um and they respect one another and they respect each other's goals and then they walk kind of in parallel so you've got the like i'm working the entrepreneur and you've got to stay at home life there's many times everyone's seen that one go wrong there's the like we're both working together in it where so these people have to uh uh correct for trying to create more familiarity these ones have To create more space so you have the space to be missed and then these ones

tend to be in the middle already and so they just kind of like have to keep walking and so for me it was actually just interesting seeing the the different dynamics and like how we had to correct in the beginning like we were wait we spent all day every day together and the business was small so it was like she was there and i was here and we worked out together and we ate together And we did that for like two years and i was like you know maybe i'll sit on different meetings than you

yeah um but like seeing the level of like commitment and loyalty that you get from that and i don't know so i want a little bit of a tangent there but i i have strong beliefs around around that and i think that you don't have to compromise anything if you don't want to that's i think maybe we just have Different goals because my goal is not to make a boatload of money with my wife my goal in life is to be happy have a great relationship and just enjoy life and honestly if i live my

entire life like you know as long as i don't go broke i i think i'm gonna be happy and and that's okay to disagree with somebody and have different goals because everybody yeah everybody has difficulty so does that mean you would you would you agree with With kelsey in the sense that like you'd rather be have a more like predictable schedule spend more time together build a family i think it's a it's a balance for me right because um that's my like long like if if if this job if i was working for you and

it was so intense and i knew it was going to be intense like till the day i die like to the fact where it's gonna affect my relationship i don't care how much money I'm making like personally um but it's also a balance because we want like i'm not oblivious to money right like i want to make more money i want to reach for more i want to do things but i still want to keep my first goal in mind which is to be happy and like i said i don't i i think one time

like graham like pulled me aside and Asked me like how much money i want to make in the future we were just having like a conversation and i didn't have like a specific number but i was just like you know just enough to like you know not have to stress about money and you know that's a different number for different people because we all have a different it also changes yeah it also do you feel like because you're above that number now do you feel like you stress about money still Uh yes but i feel

like that's only because i have that uh like i live like i'm like gonna be broke the next day mentality like i'm like like like in my head i'm like well if this all just disappears the next day like because i cause i remember you you telling me that number and you're you're above that number and i i think we could double it from here and you would still have the exact same Mentality of just like well these you know still live you get a hundred dollars i'll just tell you yeah it does it doesn't

go away so how do you how do you as somebody who's made a ton of money and and you know how do i because graham's right like i we kind of reached that number and i'm like i don't i i've accepted the fact that this thought right is not gonna go away so What do you do like what do you do like i really i'm kind of maybe you could give me some advice about that maybe i'm the one you should be giving advice to i guess there's so many statements i was trying to like

keep like keep track but like you make a lot of belief statements um and so like when i'm like a lot of people make statements like they're like isms like this is this way um like i have this thought and it is um and you're like i've just accepted That like i'm always gonna have this like i would just never speak that over yourself just right off the bat because like you're just saying i'm never gonna get over this thing like the statement you said earlier about like um at the end of the day i

just like i just want to be happy like when you admit that you just want to be happy then what happens is you create a deficit between your current reality and happiness which means that it doesn't matter what Happens because there will always be happiness that is outside of yourself does that make sense kind of yeah i mean but i would consider myself no no he didn't get that at all because i'm like looking at jack oh man but i thought okay so here's my here's my interpretation of it if i'm telling myself that i

just want to be happy then i will never be happy that's what you're saying no i understand what you're saying right but i'm telling you right Now that i am happy now good so but okay wait graham i why do you still think i don't understand that no no but i i think um the the so like deficits deficits occur when we speak desires right and so um i love this statement um a desire is a contract we make with Ourselves to be unhappy until we get what we want and so whenever we state a

desire like i want this i want this amount of money i want whatever you literally sign a contract that says like i won't be unhappy until that happens right and so like i had this thing earlier on where i was like i want to have meaning i want to have great meaning in my life and i was talking to a guy who made a lot more money than me um And he was like because i asked him i said how do you create and destroy meaning in your work that was the question i asked him

on a podcast and he was like why do you think life needs to be meaningful and it was the same exact thing as the happiness versus like the meaning thing where it's like i say life has to be meaningful and therefore everything that I'm doing like i create this expectation of life whereas if life just is it just is and it's the only way that you can actually be there um it's just it's just pure acceptance right um which is why like the whole like shoulds of like we should work we should have balance we

should acts it's like i believe marriage is a compromise like These are just statements of belief that are casting expectations out in the world that are just bound to be untrue at some point and then create dissonance and so it's like i believe marriage is marriage and i believe my marriage is my marriage and i believe your marriage is your marriage and like i believe that i can work 24 hours a day if i want to and that is all period not and it's bad or and it's good there's no judgement on it It just

is and so like if i get you know if i get dopamine secreted in my brain when i start working cool like and i will optimize for dopamine and if i die i know that on a thousand generations nothing i do anyways is going to matter so who cares like that's like the the opening thing in my book is like there are no rules like we live in this like this like Shoulds and have to's and like like happiness everyone talks about it and it's just like everyone is unhappy because they say they want to

be happy rather than being like accepted like [ __ ] happiness like i just am period and then like i don't need to judge the am it just is how do you what do you say today i don't Know that makes sense yeah because so one thing i noticed is if you're like i just want to be happy does that mean alex that you think that at some point that will change for you or something or you're you have you live no i think that that will change i think you guys maybe are taking what

i'm saying the wrong way i mean like like alex is saying you know everybody has different beliefs and there's no one rule fits all to everybody and so if i Say i want to be happy that doesn't make me wrong like if i want to live my life that way that's perfectly fine but the the thing that that what jack is saying is no i am like happy like i but i for me i like to make like a conscious effort to work towards that and alex can live his life like life is life my

marriage is my marriage um and it works for him and that generates happiness whether he's like thinking About it it doesn't have to generate happiness that's the place right yes yes like right like but like because it makes it like not because it's like once when people say like hey um work uh you know set these goals and like the rest will take care of itself it still makes the rest taking care of itself the reason that you're doing it which means that it's actually not Getting around it when people were like you got to

be process driven if you're like if we focus on the process the goals take care of themselves it still means that the goals are important so like you have to if if you want to make the transition from like a process driven life which is like i am doing these things to do them period then the so that i can be happy so that i can have a good marriage so that i have a meaningful life has to disappear From the equation it has to be i do them period not because i do them but

then it goes back the other way like but why because you say so like because you want to right like if you want to have if you want to ascribe a meaning to why you're doing something you can do it for whatever reason wow this is deep so i mean this is what i spent a lot of My time thinking of because i have nothing else to do and this is what my last year was was like trying to figure out like why why i didn't have like i i felt the exact same way while

i was well i had nothing as to where i have now i feel the same like like people were like man it was cool when the money hit my account i felt nothing like truly like not even like the two-day like i it was irrelevant how did you learn all of this Did was this through speaking with other people who have been there before you thinking um i mean my closest friend is a philosopher and i use that in terms of like the actual meaning of the word philosopher so like feel a to love and

then sophos's wisdom or knowledge so like he's a lover of knowledge lover of wisdom and like we talk every week it's like the only standing meeting that i have is we talk for like two hours and we just talk about Life and he's one of these guys who like lives in a cave um and it's like he got his phd when he was 20 like just a very brilliant guy and so he and i just talk about things you know he should uh share his contact information he's going to look for some guests on the

podcast oh i mean he's brilliant i mean if you like dr cashew is brilliant he's the he's the smartest human that i know in terms of Like brilliance and their ability to communicate it um in a simple way um and so he helped me get over a lot of the things that i that i used to struggle with and a lot of it was just like the language that we use matters a lot because like how we say things is how we think things and so like what i was saying earlier alex and this is

not like this is not Like a slide i'm just saying like when i hear like when i hear anyone talk like on my team or or customers or whatever it's like people talk so many things over themselves and they're like i don't know why i'm not successful and it's like well define success and why are you not and then what are the you know i mean like i just want to do this to be had like there's so many chains that they put on themselves that it becomes very Difficult to live and so like i

spent a long time trying to not do that um and it was just because like i was unhappy and i didn't like being unhappy and then i stopped judging myself for being unhappy and then i stopped thinking about it all together and so i think that like i'll give you a really real example for this so one of the things that i'm vehemently Opposed and i'm like you no one give gram flack you can give it to me um and like this is coming from a family they like had alcoholics and drug addicts and things

like that like i really don't like the alcoholics anonymous um concept of every morning waking up and saying i am an alcoholic hi you know whatever and then they go into their in their Meetings because what it does is it puts it at the forefront of their mind and they they literally label themselves every morning as having this problem right when somebody who's not an alcoholic just doesn't think about it they don't think i'm an alcoholic i have to fight not drinking every day they just don't think about it and so i think to the

same degree that um like living a meaningful life is not Saying like i'm living a meaningful life you just are and you're not casting it you're just you just are but don't you think some of that is just that inherent belief that some people just have they're raised from that they have positive experiences that turns into a spiral but the people who don't have that who are used to every day being like i'm worthless i suck at this i am bad at this don't you think that Maybe that like first step in like getting in

that direction is positive affirmations of like i could do it i could isn't that like that's better than zero like i feel like we're going to zero to one because i think it's exiting i think it's exiting the equation all together so saying i am worthless instead of saying like i want to be worthy or i am worthy just saying worthiness doesn't matter but then Wouldn't you get just people not caring at all yes yeah so i'm a hundred percent annihilus yeah like i believe nothing happens and like you know it is what it is

right but um and there are different ways to take that some people are like life is meaningless and there's no point in any of it which i would agree with them and then the other people are like there's no point in any of it And so i'll do what i want and some people see that as like very very very self-serving which it might be but to the same degree like you are released from the chains of the expectations of others and most people in my opinion that i have witnessed who are unhappy is because

they are weighted down by the chains of their parents of their friends of their siblings of the whatever things the people that they Believe are casting judgment on them and they care so much about that person's disapproval that they don't want to do the things that they want to do and so if i think it's easier to get someone to realize that none of it matters and then build from there then to try and flip the negatives it's just to exit the equation altogether to say none of this matters therefore i will start my youtube

channel and not Care if my dad says that youtube isn't real like it's not about being worth it like this is one where they're like i deserve success like they don't no one deserves anything but you can do the stuff that gets success independent of your deservingness you need a terrible person and get and become successful so that person doesn't deserve it but they did these things that create success if we define success as some material Whatever and so i think um like if you can exit the equation of like labeling yourself and then just

doing because because what else will you do while you are alive um it creates some levels of freedom that allow for clarity of thought and also for the ability to take risks that most people can't take and i candidly i understand the difficulties it's not like i'm like some Perfect like you know like nihilist who just like never believes anything matters and doesn't get upset like of course i do but like my instant self-help is like whenever something happens it's like i'm gonna die it's not gonna matter and that like it's like it just got

so ingrained in me now that like it's okay but would you consider yourself emotional yeah i mean probably So i think i have emotions got it because a lot of the times at least in my experience like and and what i've seen people that are nihilus it's easy to that's like an easy out if something bad happens if something good happens it's just like oh yeah that's fine sweep it under the rug it's not it's not it matters anyway so bad happens it's not like you actually deal with a process whatever you know event or

action occurred that make you felt That emotion if we believe that we have to like why should we why should you feel that emotion like why should we process a traumatic event like what does that mean well i do believe that there are like you know things in your brain biologically that if they are deprived of something or there's like uh some some bad traumatic event or something like that will affect your biological Rheumatic versus non-traumatic i i mean i feel like the definition of the word trauma would probably but what would be the line

between like okay in like let's let's give an example of something terrible right um actually not because it's a podcast and people might hate on crap so let's just say something bad happens that we describe as bad in this culture Right in another culture that might not be bad it's trauma in this culture it's not trauma in this culture so if the circumstance is the same why was it traumatic circumstances weren't the same why not because the culture the facts were the same will we describe the facts as changed which means that we can choose

to call something trauma But wouldn't isn't it doesn't it make sense that people would be built up due to a culture and environment 40 year old guy sleeps with a 15 year old girl terrible right we want 200 years 40 year old guy sleeps with a 15 year old girl 100 normal right how is it trauma now and not trauma that and mind you like this is not my Statement i'm just i'm you have to pull an extreme example if we're going to talk about trauma to to illustrate the concept right so if it's traumatic

in one instance and not traumatic in another then it means that we can basically change the cultural narrative that we're ascribing to our context and make it not traumatic that makes sense right which means it didn't matter which means the only thing that matters that you chose to make it Meaningful well let's say like like the the the passing of a parent or like a 100 or something like that if we think like we feel like we have this we have a narrative that says if i don't mourn it means i didn't care about them

right that's a statement of belief i could say that If i don't mourn about them it means i totally cared about them like why does my morning have any indication of how much i cared they're non-correlates right but it's just because we have like we have so many of these belief statements that like quote society are things that we inherit right but we just choose to say that this is how life is and so i think it's just like monitoring What those statements are and so like one of my favorite one of my favorite sayings

probably like if i had one thing on my tombstone um it would be it would be a permutation of a quote by orson scott card which is um we question all of our beliefs except for those that we truly believe and those we never think to question that's a good clubbed right yeah so it's like we like oh of course i'm opening to Questioning my beliefs it's like what's trauma like when someone's like i was traumatized it's like were you or do you just choose to label this trauma and then now you [ __ ]

up the rest of your life because you call it trauma when 200 years ago it was life and a thousand years ago having your parent killed in front of you was just nature if you want to go biology right And so we're just like we just choose to create meaning around things and so like at the end of the day like end to end end bottom bottom bottom root yeah all our brains do is just create and destroy meaning and so we say this is a threat this is not a threat we make like we

need to reinforce this behavior we don't need to reinforce this paper all through meaning and so if you can control what you d d meaningful you can massively shift the Odds in your favor because you don't need to ascribe meaning to well couldn't that be let's say like like 500 years ago you see like a parent killed in front of you isn't that because all you have in your mind is like food shelter water sure and now that we have those things taken care of our minds go to other places sure yeah i just don't

think it changes the actual facts so it's like we have we there's there's Stimulus response right and so like we get to control the response we control the stimulus and so like was it um it's either seneca or epictetus who's like no one yells at a rock right so it's like if you are the rock then like just it doesn't matter right like you just like eventually like people just [ __ ] off and just leave you alone and so like And if you if you see stimulus of life that way in terms of like

how you deem things or label things traumatic or not traumatic or good or bad you know it's the same thing i'm sure with like the hate comments and whatnot is like if you deem the comments of of the fans as meaningful then you will both care about them being positive you will care about them being negative but if they're not meaningful at all to begin with then like i don't think you can do either i Think you just either have to participate in both sides or you remove that is also a belief statement right so

like maybe you can um so you know interesting thoughts so how did you transition from pro assuming i'm assuming you used to care a little bit more about beliefs and stuff like that how did you transition from that to now not caring and like did you have to completely change your mindset to where your automatic response to things was Just like what what are these chains of emotions and like the cultural constraints and stuff like that that are making me feel this way yeah that did did you just switch that light switch or do you

still on occasion catch yourself slipping i just did right now i was like i just said that as a belief right that's what i figured 100 yeah i mean i think you you systematically you hear like that's why the talking is so important like what words are we Using what do those words mean like you say trauma like define that what do you mean by that which is why like when you hear really good writing that's academic like the first few pages will be like we're going to talk about this and this is how we

define this and this is how we define this it's like we're putting constraints around the words that we're using because they mean they equate to thoughts they're just buckets right that we like say a word like trauma and like It means something different to all three of us so it's like we have to agree on the definition before we can talk about it does that make sense um and so no i had um so i i definitely made a conscious effort when i was like 19 or 20 i became a born-again christian um the dunk

the whole thing was like oh my god life's amazing jesus is great um and then i ended up falling away from that Because i was like i don't know if this is true um and uh and then i spent the next five years um dedicated to apologetics which is defense of faith of the christian faith so just learning the arguments around like why christianity like is true right um i ended up not believing uh in it and i can give a variety of reasons but i'll give you the simplest one um hopefully i'm not Insulting

anyone this is just my belief that i'm sharing um which is a lot of one of the biggest one of the strongest arguments for christianity against other world religions is that um other world religions say like if you go to the good place so if you do a good job you go to the good place right and fundamentally that's it's a it's a hard paradigm because it means like at what point are you 51 good versus 49 Should have just held one more door open and i would have gone to the good place forever right

not even talking about like finite circumstances and creating infinite outcomes but like whatever um and so if you can draw that line then it makes it it kind of makes it ridiculous right it like kind of breaks down on the like be a good person system right and so that's all world views with the exception of buddhism and christianity With christianity they're like you don't have to be good you just have to have faith and if you have faith in jesus then you go to the good place right and so the the reason that for

me fundamentally i didn't believe in that was because you actually create another false binary which is believe or not believe when in reality is to what extent you believe it's how hard you believe and again you create another 50 line which is i believe one percent more And then i would go into the good place forever right so um anyways the point is is that i i studied apologetics for a long period of time um and then i was really sad um and i was just like [ __ ] sad i was like [ __

] happiness i was like i'm just going to do stuff that i think is cool and that was like that was like the First break in the chain for me um my slogan to myself was actually just about happiness um and that was wildly fraying because i stopped judging myself for not being happy and then i was just like oh i'm like i am unhappy i'm like cool whatever i just kept going and all of a sudden just like stop mattering to me Like i don't think about it i didn't like i don't think like

does this make me happy does not like i don't think about it you just do what you want to do in the moment do whatever you're doing and it's not like it's like all short term like all pleasure seeking whatever like i still have a long-term perspective of like this is what i want to build yeah like i want to write these books i want to build these courses um I want to do this stuff but it's like those are things that i enjoy so that's what i that's what i do i love it it's

great all right i mean i had questions but now i know the answers to him just based off here i'm just listening i'd rather just listen and not say it like i don't want to mess it up But then i created a belief that now i'm gonna mess it up why does it matter man it's not even matter that i meant to begin with doesn't it and you can't mess it up and then the comments are going to be great oh they're not putting them in the comments why does that matter i know it's i

mean i know it's crazy stuff but like i think that like if you want to like you can't do what 99 of people are Doing if you want to be in the one percent yeah like fundamentally and so like you have to have like what i would consider like maybe uncomfortable conversations just be like that's okay like cool like i just i'm gonna do my thing and then they're like and the thing is a lot of times if you just even just make your statements of like this is how i believe like people feel like

you're attacking them especially if you articulate it well Because they're like why i don't i'm like cool like i don't get like do whatever you want like it's all good to me um and so which is why i don't talk about it as much publicly how about this yeah what bothers you there's got to be something out there that like i also haven't wasted my time people wasting your time that's that's a really good answer that's a great answer yeah it's the only thing i don't have a lot Of this may seem like a silly

question but if you go to a restaurant and you order something let's say you order a steak and you order it medium well and it comes back medium rare yeah do you say something it's not worth its time no i i don't actually you don't no why would i i don't care but at the same time i was like well a lot of people would be anxious to say Something and i figured you probably wouldn't care about those emotions right i wouldn't even have an emotion first i mean that's such a yeah yeah yeah i

mean maybe like like i like we have a big ad campaign that's supposed to go out and like i get all the creatives today before and it's supposed to launch like would that annoy me i'd be like yes but let's fix it you know like this is bad we can't run this let's try again you know And in the end it won't matter because we're all going to die and this money is going to go back to the game i'll give you this one analogy this might be a good wrap up um so this is

like my mental analogy that i that i i don't make sense to me which is like if if life were a game right and all of us are given a token to like Enter like a casino because we're in vegas right so we're all getting you know a token we enter the casino and we sit down at the table to play poker right and everybody's playing everybody's got cards and all you know we're dealt cards everybody's dealt different cards and we got to play the hand we're done and depending on our level of skill we

amass more and more chips throughout the game right And um at the end of the game the difference between the real world and the casino in the the game of life right in the real world you just you go and you can cash out your chips and you walk out with money and there you go there's your day um but i feel like in the casino of life you get tapped on the shoulder by the grim reaper and he says your time's up and then all your chips get pushed right back to the middle of

the table and then You leave the casino empty-handed because it was a fake game with fake rules that didn't matter and so like we accumulate these chips that i'm just gonna push back in the middle again that other people are gonna play on and like the reason that that analogy became real for me is like i bought this piece of land in austin and i was like That's neat and i was like how many people have owned this piece of land it's like the guy you know the guy before me owned it and the guy

before him owned it the guy before him doing it and i was like and they were like this is mine and then they die or they sell it and someone was this is mine it's like they're just chips that just get played with and They just get amassed and then they get redistributed it just doesn't matter like death taxes everybody 100 so like everyone's like estate planning it's like dude 500 generations from now like a your your offspring are you know 500 to the you know 0.5 or you know one half to the 500th power

of like diluted they're basically just humans at that point so if your wealth somehow is a big enough That it can be diluted that that much um and last that long the people who own it are just humans so like they're so they're just as close to me as you are you know it doesn't matter right um and then the alternative is the people that i'm giving this to are just the ones that i care about are the immediate family but then when people get resources that they didn't learn how to Use or manage then

it destroys them because it's too much potential energy they can't handle it right and so it's like it's really for nothing and so like if you want you can build something that you think is cool um but like at the end of the day like we're just gonna catch the chips in so anyways alex's world views but it's a great analogy just let's start to think about this one Yeah i don't have to re-watch this but you know you know what's funny i was actually thinking i would yeah i remember listening to podcasts i would

actually listen to this yeah yeah money income no earth [Laughter] investing indexes savings accounts what credit cards that's good geez thank you so much thank you alex for coming on this has been an incredible podcast yeah i think so I appreciate i appreciate having me and to the audience like i know that a lot of the stuff that i say can be triggering and i know that at different points in my life if i had heard someone say what i'm saying in the position that i am i would be offended um and i want to

make it clear that it's not my intention to do that um at all uh it's just me sharing beliefs that uh as i understand the world And that there's no way projection on you or how you see the world etc it's just this is how i see the world and these are beliefs that served me well um that helped me overcome um a lot of things that i thought mattered that you thought there we go that was it that should be our intro yeah that could be our intro on that's a good segment to put

right there in the beginning because it's gonna Catch people's attention where they were like what what's offensive what am i gonna disagree with perfect let's do that thank you so much thanks for coming on man it was nice meeting you too thank you good luck on your tinder date thank you thank you she should grow the stash out by that you think so i mean if you want to see that's why i shaved it last night by the way that was incredible