Best Low Budget Facebook Ad Strategy | Shopify Dropshipping 2023 | [Step By Step]

advertising for your e-commerce Drp Shipping brand is arguably one of the hardest aspects when starting this entire process it can be confusing overwhelming and even stressful they're lucky for you you clicked on this video I'm going to cover and explain every single thing that you need to know about Facebook and Instagram advertising we're going to cover the ad strategy that I'm going to be personally using in 2023 moving forward how to exactly set up and copy my personal strategy and we're even going to look at some of the metrics from my campaigns and break them down to really see what kind of metrics I look for and how to move forward once I show you what metrics that I'm looking for I'm also going to show you the options and the ways that you can scale so make sure you've got a pen and paper handy and you're ready to take notes and follow along but before we get into the main piece of the video as always let's do the giveaway since you guys love the website giveaway so much I'm going to be doing it once again if you win this giveaway you're going to win a custom built Shopify website already loaded with 10 winning products made by me personally and my team at Ecom remastered this is not some Rinky Dink website made by someone on Fiverr this is a quality website built on a premium theme made by my in-house development team so this is going to cut out all of that BS of trying to learn how to build a converting Shopify website it's going to be done for you and here's what you got to do to enter all that you have to do is leave a like hit the Subscribe button and then leave a comment down below the comment can be anything at all and since we're talking about Facebook and ads what's your favorite platform going into 2023 to run ads on and if you want to work with me directly and my head coach and Ecom remastered I would recommend booking a 45 minute application call in the description down below during this call we'll take a look at where you're at in your process right now we'll cover everything from your Shopify build to anything that you need help with and then if it's a good fit for me and a good fit for you you can come join the Ecom remastered Community alright with all of that being said let's get right into the video My overall strategy for 2023 is broader audiences and then heavily testing marketing angles as well as copy with 14. 5 privacy update from Apple it essentially made data really really hard to attribute to certain campaigns which can be extremely misleading when you're looking at your ad metrics it might say zero sales but you really got three after the Privacy update all of these social media plan Farms were essentially not allowed to collect people's data as much as they used to which can make interest targeting on Facebook not as effective and that's why I personally am going a lot more broad if you're new here you might be asking what even do you mean by a broad audience my definition is very simple it's a campaign that you're running an advertisement for that has very little to no interest or detailed targeting and the reason that all these platforms want us advertisers to go more and more broad after this privacy update it's because if you set your campaigns more abroad it's going to allow the algorithm to collect a ton more data it's essentially going to learn all of the interest targeting over again so the more data that we feed into the algorithm and allow the pixel which is the tracking portion of your website slash ad account the better the algorithm gets at targeting the winning audience for your product so getting a ton of data in the beginning is actually very key and it really Seasons your pixel which I'll talk about later on now with the audience is being super broad we still want to test variables to determine the best ad that we can possibly put out there the variables that you should be testing the heaviest would be marketing angles as well as ad copy marketing angles if you don't know is essentially the way your paying your product to the customer for example if you're selling a video surveillance camera two angles that you could run with would one be Child Care essentially using it as a baby monitor by adjusting your ad creative in this way it's going to allow Facebook to Target people that are either you know new parents or parents looking for a baby monitoring system and another angle for the exact same product would be an angle around crime you could show the product being used as a security system you could pop up some statistics of the crime rates in certain areas and even targeted by location after that so to recap this is the exact same product with two different angles two different uses and it appeals to two completely separate audiences why is it super important to test these angles in 2023 well because whenever you find a product you always think you know the exact marketing angles and the exact audience you'd want to test to but that's only just one point of view which is yours essentially testing different marketing angles allows Facebook and Instagram to find the perfect audience for you alright with those quick definitions and strategies moving forward into 2023 let's get right into the ad sets I think right now is the perfect time to thank today's sponsor of the video a common question I get all the time is can I automate my orders so I can make my entire dropshipping store hands off guess what you can and autods is the number one software that provides the service among other features like product research product importing price and stock monitoring automatic price optimization and adjustments auto shipping tracking Inventory management but the best one that stands out to me the most is the automatic order fulfillment once your store is up and running and you want to optimize your time as much as possible that way you can work on other side projects and stores with autods you can essentially wake up check the 50 orders that you had from the day before and find out that they're already fulfilled for you it's going to save you tons of hours especially when your econ store is up and running the order fulfillment process is so easy to set up and it can autofill your balance so you really don't have to touch it at all you might be thinking well I like fulfilling my orders because like keeping track of how much money I'm spending and they get my net profit for the day lucky for you Auto DS already has all of that built in it's got a full dashboard that shows your profit so you don't even have to do that it's gonna allow you to take so much of your precious time back and put it into another side hustle or another store if you're interested in autods and all the features that they have I'll have a link down in the description description below and you can try it out for free so make sure to check it out and now let's get back to the video this is the Facebook business manager platform area so it's the ad manager section in your Facebook ad account so let's go ahead and set up these ads in the strategy that I'll actually be using in 2023. first you're going to want to go to hit create because you're going to need to create your campaign it's going to pop up this create new campaign window this is the first window that you see and you choose the objective of the campaign so for the buying type we're going to leave it at auction because that's the best way to run your ads a lot of times reaching frequency is going to get you campaigns like the options here will be awareness traffic engagement you don't really want any of those especially if you're drop shipping because you really just want to go for sales right off the bat and season your pixel for sales for choosing a campaign objective there's awareness traffic engagement leads app promotion and sales we're going to choose sales because this is good for conversions catalog sales calls and stuff like that just to be clear all these other ones like traffic engagement awareness is going to get you a lot more traffic it's going to be cheaper but they're not going to convert and as an econ brand or a Drp Shipping brand you want to hey Facebook or Instagram to get traffic to your website that's actually going to convert so choosing sales tells Facebook to look for people that have made purchases online in the past and they're most likely to purchase from your website go ahead and click sales and then you're just going to hit continue here all right so there's two options on this page it's Advantage Plus shopping campaign and manual I always do manual because I don't really trust Facebook when making the decisions for me except the algorithm but besides that we're gonna hit manual sales campaign and set it up ourselves alright so now your campaign is set up and you can see there's three layers here which is the campaign level the ad set level and the ad creative level we'll walk through and explain everything on the campaign level first and then what strategies and how I actually set up my campaigns today I don't touch anything here so this is only for if you're doing like an employment like housing social issues or politics you don't need to do any of that if you're running a Drp Shipping brand or an e-commerce brand so leave this blank and then buy and type we're going to leave it as auction campaign objective again it's sales so don't touch those at all a B test is a nice feature that they've added on here if you want to a B test against different ad set levels and add creatives but you can also do this manually so I like to leave a blank I Advantage campaign budget is essentially CBO they change the name of it for no reason at all but what an advantage campaign budget does versus an ad set level budget is let's say you had multiple ad sets here and they were all at an ad set budget of a hundred dollars they would spend 300 equally throughout the day but if you have three ad set levels all running on a campaign budget optimization or the advantage campaign budget now then it would split in your budget for the total campaign is 300 bucks it would split them not evenly between the ad sets it would let Facebook decide which ad sets deserve the most money and which ones are converting to sales and have the best metrics now this can be really good uh I I don't really like to use too much campaign budget optimization I do it a lot in scaling which I'll talk about later but this specific setup is really when you're first testing your products or you're new to Facebook ads at the campaign level you really don't have to do anything at all except title it so I'll keep it really really clean if you can broad audience product one three creatives this will make more sense as I go through this but just make sure you're naming them correctly so you don't forget I have to look every single time of what the campaign structure looks like after you finish this there's really not much change on this page you're going to hit next this is the ad set name you don't have to change this one because we're going to be using one ad set for this example okay so conversion you want to do website conversions so you're going to want to put your pixel here and if you don't know what a pixel is it's a line of code that's put onto your Shopify store and it tracks all traffic that's coming onto your website and it's recording it back to Facebook it collects it and it helps your campaigns actually make better decisions in the future so if you haven't set up your pixel yet there'll be a button right here that says create new pixel basically it'll walk you through step by step you can link it to your Shopify it's super easy so make sure you do that and then for the conversion event you're going to want to pick scroll down a little bit and go to purchase and this is a new ad account that I'm doing this on so you'll want to verify your pixel you have to put it on your website so go through that whole process first all right now for the budget and schedule this is anything that you're comfortable with so this video has had a low budget ad strategy for Facebook this budget works if you want to spend five dollars a day and it also works if you want to spend 500 a day so it's very versatile it really just depends on how fast you want to collect that data and essentially start scaling your store you can start off anybody you want but for the purpose of this video we're going to go with thirty dollars just so we can do an even split I'll show you that later and then for the schedule you can set it to whatever day and time that you want I really like to start my campaigns at 12 o'clock midnight it gives it the entire day to optimize and doesn't have to spend a certain amount within a certain amount of time and then end is if you want to set an end date let's just say you want to spend only 300 and you could set this date you know for 10 days out and it'll end automatically after that but I like to keep my running and turn them off when I want to add scheduling so you can actually run these at certain times of the day for example if you've been running ads for you know two months or something and then you notice maybe at 9 00 a.

m every morning you get the most purchases and you just want to say hey let's test out running all of my budget from 9am to 10 AM you can do that right here in the ad schedule in all right now for the audience this is where we're going to go a little bit more broad so there's custom audiences here which I'll show you look like audiences later on but for this ad strategy that I like to use right now I just go into locations so I added the top five countries that I normally do I I do recommend using United States New Zealand Austria Canada and the United Kingdom typically I've seen the highest conversion rates with these countries they have the most consumerism in my opinion I have had some countries in Europe work out really well but typically I get the most consistent sales and the highest conversion rate with the top five countries so we'll leave it at that and then we'll go down to the age Factor here so this totally depends on your product right so if you're selling a product that's specifically made for people over the age of 60 you're going to want to change this to 60 plus but if you have a pretty General product that you're wanting to sell we like to keep this as broad as possible it gets you cheaper traffic so for this one we're going to leave it at 18 to 65. not even touch it at all now we're gonna go down to gender as well so gender is obviously also a product specific if it's a very uh male driven product that you know 95 of the time men buy you can click men there but it's also going to change the total audience size because it's obviously not going to show it to women and it's possible that it would be a little bit more expensive so if we're having a neutral product we're going to leave it at all now detail targeting this is what uh is really changing in 20 it really changed actually in 2021 late in the year after the Privacy update from Apple so interest targeting used to be really really good on Facebook you can you know plug in something like Starbucks and it would Target everyone that goes to Starbucks everyone that follows Starbucks on Instagram or Facebook and it would really narrow down that audience if you let drink coffee essentially the Privacy update there's way less data and interest targeting so this is where we want to go abroad we want to do no interest at all this is going to get you a lot cheaper traffic and going back to what I said earlier it's going to allow Facebook to fish in a very large pond then you're essentially trusting Facebook to find that winning audience for you and keep fishing in that specific location in the pond but if you throw a detail targeted in the mix and you say only people that you know like Starbucks it's going to take that pond and it's going to make it a lot smaller and it basically tells Facebook only look in this certain area of the pond like I was saying it used to work really well but now with the Privacy updates it doesn't so broad audience targeting especially when you're testing a product is really really good we're not going to exclude anything right now in the future if you have a lot of sales on your store and a lot of traffic you could exclude people that already purchased ones you don't want them to come back it's a one-time item but we're not going to touch that today because this is specifically for setting up a new campaign languages will leave it at all those are the only things that were changing in the audience section of this right now there's it's really really broad it's very easy strategy and I know there's a lot of gurus out there making it very very complicated to set up a Facebook ad strategy but it's really not in 2002 they're actually making it a lot easier for people moving on going down to placements there's Advantage Plus placements and then manual this is interesting right so if you have a product that's typically a better product to run like on Tick Tock and a lot of your ad creatives are Tick Tock esque or Instagram reels ask you can actually go in here and click manual placements and only show them on Instagram reels but for the purpose of this campaign I actually run them on Advantage Plus because I like to use Carousel ads they're actually doing really really well right now which I'll get into at the next ad creative level so we'll leave Advantage Plus placements that just means it can run on any of Facebook's platforms or spaces optimization and delivery you're optimizing for conversions make sure that that those say conversions cost per goal is optional so I really really like to do this it's never worked for me I know it has worked for some people I personally know people that the cost cap essentially has worked for them but whenever I do a cost cap it never spends my ad budget and then I spend like two dollars in the day but if you've got a really high ticket item let's just say it's a thousand bucks and your you know cost per result goal is 200 bucks you might be able to get away with this but I like to sell on the low written medium ticket size because it gets higher conversion rates uh so I like to leave this open and let Facebook do its thing that's the only thing I've ever changed on this page and right now it's saying that we're gonna get 31 to 90 conversions and it's gonna get a reach of 759 to 2. 2k with an audience size of 308 million to 362 million that is uh this is an aggressive conversion rate for only spending thirty dollars so we'll see how it goes all right after this is all complete we're gonna hit next okay so now we're on the add creative level and just to recap really quickly there's the campaign level where we chose the objective there's the ad set level where we chose the targeting and now there's the ad creative level where you put your video ads or your image ads and you adjust the copy and things like that for the purpose of this video we're actually going to do one ad creative but we're going to be doing angle testing with the carousel we don't really have to name this ad creative level but let's just say product one okay and then you're going to choose your Facebook page this one is shoots wallets so I guess I was running ads on on this page uh earlier maybe two years ago but uh you're gonna also link your Instagram account so if you don't have an Instagram account linked you probably should because when the ads run on Instagram it's actually going to get you a lot of followers when you're paying for traffic so it's really good to have your Instagram account linked here now we're going to go down to ad setup so I'm going to click on manual upload because that's the best way to do it in my opinion now there's a format right so you can choose single image or video you can do Carousel and you can do a collection so single image or video is literally just that it's one image or one video that's going to be used as your ad creative and showing people or you can do collection which is a group of items that opens up into a full screen mobile experience I have never really liked this I don't think that they've optimized it really well and not to say that people haven't had success with it I just personally haven't I always do Carousel ads and there's a couple reasons why so about about a year ago my Facebook ads expert called me and he was saying you should really start running Carousel ads it's a great way to test marketing angles and they're actually getting really really cheap on Facebook so I said why not and I was like over I think over a year ago maybe a year and a half and I haven't gone back since it's gotten me such cheap traffic which I'll actually cover at the end of this video so what a carousel ad is two or more scrollable images or videos so I'm sure you've seen them on Instagram where you can swipe through the ad that's what this is okay we're gonna leave multi-advertiser ads on as well because it's going to give you a little bit more reach okay so then you're gonna go down to the ad creative so you need to add at least two cards so two swipeable images all right so you're gonna click on add cards you're going to add your image cards here for the sake of this video make it a lot easier and then you're gonna choose your three let's just say you're advertising three different products or three different angles of the product this is a great way to do it so we're uploading the three right here and it's going to create three different cards so this is the first card Let's Pretend these are a little bit different images they're kind of the same but so this is I think when I had this one was called the Primal wallet and then you're gonna have your url but make sure if you're doing multiple products here on each of these cards let's just say these are different make sure you have the correct URL to that product landing page so the headline is what shows up right here on this Carousel ad so you can name it whatever you want and then there's a description let's just say for now RFID blocking um selling all that but something like that I mean make your copy a little bit better than that but you get the value and it shows up here at the bottom and then your description will show up right below the headline here and the URL we're going to do this for all three [Music] so there's a couple of actually good benefits about Carousel ads and one that's your advertising either three different angles or three different products at the same time but the other thing is that there's some optimizations that you can do with carousels so here they are it's automatically show the best performing cards first so Facebook over time as the ad is spending money it's gonna see exactly which of these cards is performing the best and then it's gonna start putting that one in the front and moving the other two behind so I like to leave this on because again lets Facebook decide which ads are performing the best and then you can add a card at the end of your page with a profile picture right so you'd swipe through these three images and then the last one will be the fourth image and it's your profile picture of your brand where they can click onto your website or onto your Facebook or Instagram page adding music so this is only for like Instagram reels and Facebook video I do like to leave it on just because I think I'll sometimes like to let Facebook decide what to pick and I don't think it matters too much what the music is so I leave this one on now the primary text is actually what's going to show up above your ad Carousel here so it's going to go right below sheets wallets and right above the first picture here so our wallets are 100 off for Black Friday they're great get yours today click the link below so this shows up here you want something really enticing here uh you don't want to just be like click me 200 off like you got to get this right now you almost want something like a testimonial testimonials are really good or a quote from someone about your product those usually perform really really well so for the call to action I always this is like a specific thing to me I always choose shop now and the reason is that it one makes the most sense and two every time that I choose something beside shop now my ad account gets taken down or restricted then I have to get it back up in like 48 hours I don't know why it does this I don't know if it's just me but I like to use shop now because it's safe and it makes the most sense now for the destination this is where people are actually going to be directed to so it could be your website and it's different than the shop now for the cards right so if they click on the shop now on that specific card it'll take them to that specific product if you click on the see more URL you really want it to take them either to the home page or your collection page now for tracking this is actually super important make sure your pixel shows up your mind red because I didn't activate it this is a test one but it should show up green if it does not show up green then you go back first and fix your pixel make sure it's working and then come back to the zap all right guys if you stuck around long enough it's time to announce the winner of last week's giveaway so the winner of the custom built Shopify website with 10 products already loaded onto it is moho I will be reaching out to you on Instagram or YouTube whichever social media platform that you have and I'll get that prize right over to you and if you haven't entered this week's giveaway you probably should do that all you have to do is leave a like hit the Subscribe button and leave a comment down below I do these giveaways every single week so you want to make sure that you're tuning in and watching all the way through because you might be the winner alright congrats again moho and let's get back to the video now there's URL parameters these actually pretty uh helpful so what you can do here is build a URL parameter or also known as UTM parameters and it's essentially strings of text at the end of URLs and it helps you attribute those certain clicks to whatever campaign that you're running right so for example if you have 10 campaigns going and it's not attributing correctly and you don't know where the sales are coming from like which campaign if you set up a utl parameter and then it'll actually help you identify it on Shopify where that specific click came from because it will have that extra line of code so it's really good if you want a very very accurate depiction of where your sales are coming from and you've got you know 30 campaigns set up or something but for the sake of this we're testing one product or in one campaign so we don't have to set this up all right and then after you're done with that all you have to do is hit publish it's going to go into the review process and then hopefully become active and start running the ads now that we've gone through this entire process you may think wow this is super super simple right the truth is it actually is it's not a very very complicated thing especially in 2022 2023 moving forward because again all these social media platforms are pushing you to go more and more abroad I personally think in the future you're going to be uploading your ad creative and your ad copy and they're going to do the rest for you but right now it's just getting simpler and simpler with the time so anyone that's saying online that Facebook ads are extremely hard to set up and there's like this crazy strategy behind it there really is not in 2022 2023.

in my opinion and this is just what works for me so I'll actually show you else that I'm getting but to each their own this is the way I set it up let's move on to some Metric analysis and how I would read metrics from my own personal ads alright so let's break down some of the results of some of the campaigns that I've been running so I sorted it by amount spend for this week and we got 8. 14 cost per purchase at the top six we've got some pretty good ones here you can see there's a total of 166 purchases 213 143 so a good amount so reach is the number of people that saw your ad at least once it's different than Impressions because with Impressions it can be a higher number because some an individual person might actually see your ad twice which is your frequency so your frequency is how many people on average have senior ad more than once so this is pretty low it's 1. 46 and then the cost per result obviously it makes the most sense which is how much did they spend on average to get a purchase let's talk about some of the metrics that I look for and how to break them down and then what I would do and the options for scaling so cpms is cost per thousand Impressions uh this is really really cheap it's around 4.

98 on average again this is very cheap because my products are actually pretty worldwide they're very appealing to a mass audience size which gets you a lot cheaper cpms on average I look at successful campaigns and they're usually around three to six dollar CPM so that's the metric I specifically look for in my Niche this could be completely different for your Niche if you're running campaigns that are targeting people that are 65 plus your cpms will probably be like 50 so it just depends there's no magic overarching number it really is just dependent on your Niche and your product really the most important piece is the cost per result doesn't make your break even row as yes or no can you scale it yes or no but moving on there's link clicks cost per link click so my average cost per link click was 48 cents industry standards I think it depends on the niche but are probably around a dollar so mine's about half of that which is really good I do attribute the cheaper cost per link click to the Carousel ads it's really uh you know ramped up my ad spend because they have been getting a lot cheaper cost per link click I'm not sure why Facebook is just promoting them a lot right now I do have a lot lower click-through rate than the average amount just because of the high reach so when I click the rate it was only 1.