[Music] it takes up to 5,000 kg of these flowers to make just 1 kilo of Bulgarian rose oil it's worth it because luxury Brands will pay top dollar to put the oil in their perfumes a single kilogram of oil can sell for $15,000 it adds a little J sequa and it's true it's so complex to describe this it is citrusy it is fuy it is green it's quite magical and though demand is high there's still a problem Harvesters have only a few weeks all year to gather about 450 tons of roses to satisfy the luxury perfume industry's demand so why do Brands like Tom Ford and Louis Vuitton clamor for their share of Bulgarian rose oil and why is it so expensive the sun rises over this Farm in Bulgaria's Rose Valley but but in this Serene landscape Harvesters like Fegan have been rushing since 500 a. m. to collect as many roses as they can they only have a few weeks until the rose is Wilt and become unusable and a limited Supply means a higher price tag the more flowers harvested in the morning hours the better because that's when the petals have the highest oil concentration Bulgarian roses also known as damask roses have a particularly low oil content compared to other Rose varieties so it's vital to extract as much oil as possible once there are enough bags of roses to fill a truckload they're delivered to The Distillery to extract the highest concentration of rose oil the petals must be distilled IM immediately after harvesting the longer producers weight the less potent and therefore less valuable their oil becomes aggr product employs about 120 people during the brief harvesting season and says it spends an average of $8,000 per kilo of oil on labor but that kilo can be sold for more than 1.
5 times that amount see it's only very few here because as soon as they have a little truck load we have the truck just behind us there uh they are taken to the factory right away so this is very important especially in Bulgaria they're very good at that that's Kristoff lamel he's a master perfumer who's created scents for Brands like Ralph luren and Tom Ford he's at The Distillery today on a Consulting visit they take those bags and we can see that little TR going to the factory and they're going to be extracted right away because it does make a difference if you wait one or two days Etc once the Roses arrive at The Distillery workers must move quickly they weigh the petals and pour them into the distillation vat thousands of soft pink petals are mixed with water and boiled down to this colorless [Music] sludge every part of this process is controlled the steam is exactly 105° C and the pressure at 5. 5 bar [Music] gauge aggr product says these measurements optimize the quality of its rose oil and the consistency makes its product more reliable the mixture flows through several distillation apparatuses before the oil can finally be separated from from the water for a single kg of rose oil producers need to harvest and process as much as 5,000 kg of Bulgarian rose petals you see this boil right here this is what you get if you harvest this during a whole season from three rows you get just this bottle 1 kilo is this so four of those goes in here well Bulgarian rose oil is sought after by established luxury fragrance houses such as Tom Ford and Louis Vuitton as well as newer shops like gloss Madan the rose is a rose is a rose unless of course it's a Bulgarian Rose so we've smelled a lot of different roses and I'm actually wasn't a fan of too many different Rose fragrances before I felt like they smelled like my grandmother or um and so when we smelled this it actually smelled like as if you had a bouquet of roses and it smelled like a fresh fresh Rose so here we are so this is the production that just happened it's straight from the factory in this R bottle this is so potent this is a find always magical when it's really fresh so some of it is a bit offensive like stringent or almost aggressive because it's so fresh and then in the older one the Aged one it's like a nice wine tremendous tremendous difference yeah hopefully because that's why we tell everybody after the oil has been aged for at least 3 months it can finally be incorporated into perfumes kuen says the unique scent profile of Bulgarian rose oil makes it worthy of its high price point we pay between1 to $15,000 um for kilo for Bulgarian rose oil and that's the pure Bulgarian rose oil undiluted I feel it's definitely worth the price it's extremely unique Studies have found more than 300 compounds in damasque rose oil making it more complex than other varieties the damasque rose or rosad damina originated in the Middle East where its oil has been extracted since the 7th Century around 400 years ago the farmers began cultivating these roses in what's now known as Bulgaria's Rose Valley and this is one particular thing about this Valley is that it's cold and wet if you look at other Rose regions in the world some are cold but dry uh some are not as high as here so this is very particular of this Tero here in Bulgaria and gives this richness of the oil the cooler spring temperatures prevent the rose petals from forming a protective wax and the humidity allows higher oil saturation in the Rose this year the season was delayed a couple of weeks because of unexpected rainfall and colder than usual temperatures ironically humidity and cool temperatures are two of the factors that make Bulgarian roses stand out from others then there's the [Music] soil the Daman Rose has all these spicy and fru notes so they are very well preserved around here and this is one reason why we like this Bulgarian Rose there is no sign of Bulgarian Rose oil's Global demand slowing down the rose oil Market is estimated to expand at a compound annual growth rate of 6.
