yo yo what's going on guys in this video we're going to be talking about three meta ad styles that you need to try in 2025 want to do a little bit of social proof here uh just for those that are curious we did about 2.6 million in the last 90 days uh and let's hop right into it so the very first Style I want to um go through is social action ads now what the [ __ ] does that mean uh it means walking up and doing something socially that's that's how it starts that uh
you will typically think of like Street interviews um that's that's one that's very popular I'm going to show an example here that is um from this brand called gentless I think they did a fantastic job um kudos to these creators we're going to watch this and then we're going to talk about it no way you don't smell now you've been working out here for like an hour look how much you're sweating let me smell let what let me smell your armpits how how I showed you remember when you smelled my bread I don't believe that
something liement [ __ ] that little green pill is doing that show me the bottle again yeah I'll show you I was actually going to give you this for Christmas because your balls have been a little too pungent lately see M okay so this is what you've been taking yes and it helps with my breath my underarms and my private parts that makes sense the private part everything I mean you don't smell anymore it's insane no that's it and three ingredients all natural it's peppermint leaf parsley and chlorophyll now that you mentioned it I don't
remember the last time I saw you use deodorant no yeah I don't use deodorant anymore you only use this yes and this is yours for Christmas thank you of course no it looks so good what the hell I know it's so bougie but it is actually so cheap it's cheap yes how much did you pay for this okay remember our pizza date yeah I remember that was cheap yeah literally that much no you're playing I know and it only has parsley chlorophyll and peppermint Leaf this is so good where did you even get this stuff
Tik toac shop no way I know it's not all right so great ad right um at the beginning here I want you to take note a few things so these social action Style videos where you're walking up and doing something they're real they they kind of put you in the the driver seat of um of the Creator right and if you can build like a good narrative around it like look at this ladies if your cat Emoji smells might want to watch this cuz WTF there's curiosity right it's it's gluing people to the screen and
listen to what bro says at the beginning okay there is no way you don't smell now you've been working out here for like an hour look how much you're sweating let me smell let what let me smell your armpits it's just like the the fact that like he's going and like smelling the armpits like it's people are like invested in it cuz they're like WTF they want to learn more right um this type of stuff works really great again works best if you pair it with copy that's going to invoke curiosity um and essentially stop
the scroll um I think these guys did a great job cudas to their ad here um one of the one of the ties I want to make in here is if you listen if you listen through here they break down um different objections that people have many people are wondering is this too expensive right look what they say at here there's she's saying remember the pizza date and he's like yeah that was super cheap right so now people are like oh it's as cheap as a pizza date right so they do a lot of great
stuff in here you can incorporate this in many different mediums for example Street interviews where you're talking back and forth another one is like podcasts and obviously this one here is just straight up like walking to somebody and talking to them and building a narrative based off of that I am seeing these absolutely Crush across the board one of um the ad styles that we're going to you know continue to uh play around with um ourselves um moving forward I want to tie into uh okay here it is founder based ad this is actually one
that we just finished scaling we put six figures of AD spend behind this creative um and I want to talk about it so uh this is a Founder based um creative that is directly to the point I want you to notice how directly I'm speaking to the Target demographic I also want you to notice um the copy that we're using again this is uh trying to stop as many people um in their tracks and obviously a lot of people can relate that they have a girlfriend that has a dog with them I'm directly speaking to
that demo and you can you can see I also have a little red flag and dog Emoji here which makes them curious you know what is that a red flag is that a bad thing if my girlfriend has a dog I'll let the video play and then we can talk a little bit more about it if your girl has a dog you're going to want to hear this Valentine's Day is coming up fast and what better gift to give her than a necklace engraved with a picture of her best friend it's extremely easy you just
upload a picture of her pet you select her favorite Metal finish and we'll send it directly to your door in a box of your choice that makes a nice premium gifting experience also check these out these are limited edition just for Valentine's Day um make a truly Unforgettable gift these type of ads where you're like the founder or co-founder or even creative director these work really well when you just position yourself as like a small business and just talk about the product and just say hey if you're the Target demographic here's why you should buy
it right in this case it's Valentine's Day was coming up and we want to Target to men to buy for their girls right that was the angle we were playing and um this ad worked really well you can see the execution on the hook here squeaking a dog toy caused a lot of people to stop in their tracks and we had some comments that were like bro [ __ ] you you woke up my dog right like stuff like that which I think is also really great because you're getting your cpms down with that engagement
um so again founder style ads uh this is one example that we were able to scale really heavily um I'll make another video that goes strictly into founder ads if you want if you want that just comment down let me know if you want to see more more in depth on on different founder ads that have worked for us um but yeah another great style worked um really really well uh before I get to uh the last style here I wanted to make an announcement this is going to be the last time and your last
chance to opt in for um my one-on-one mentorship for $200 a month this is the cheapest it is ever going to be it is direct one-on-one feedback from myself as well as other Founders that are actually building Brands um and not just selling you um information making all their money from that so last chance to opt in for that again if you're interested it's um you can go to ecom.com Merce that I'm building ground up um it's my side SAS project so Shameless plug um getting into the last um method or last ad style here
I want to talk about text um text ads okay these work so well if you execute them correctly and I want to elaborate on what executing them correctly means so um they need to look real and they need to the the copy needs to be real so this is an example of one that we've been scaling for over a year now you can see this is a more of a social proof style creative where I'm saying where where this person's saying thank you guys my mother loved it it showcasing that people actually like the product
that it comes out well um this works really really well I want to also also showcase um another style of the same type of creative um that send a friend which is a fantastic brand has done you can see they've been running this since November 1st of 2023 um and you can see that the copy here says OMG thank you so much you shouldn't have you have no idea how much this means to me I've been having a rough few weeks and just got home from work uh to this at my door I love it
so much and then it sends a picture of the product let me get a sip of my lemon water here and I'm going to explain how you can piece these together um the different elements there okay so you can approach this either when you're doing um some type of social proof or you can position this uh in more of a top of funnel way where you um yeah where you showcase very very clearly the product and where you can build narrative around it um this ad here I think they're rning primarily to middle of funnel
I have seen these work best in the middle of funnel as social proof ads um however there's many companies out there um that you can go and research this type of creative in um and AD style in that you'll see they're running at top of funnel and able to in the copy that's coming again very important that it's genuine that it's coming from a person it's genuine um that they that they speak to the desire that the demographic might might be interested um in buying from and that they're able to get that point across and
I can give like one um one example could be if I was selling let's just say we take this exact same necklace and I'm saying something along the lines of um dude this is your sign to get your mom this pet face necklace I got one for mine and she loved it right in like a text message and then maybe a reply back that's like oh my God I'mma check it out and and the dude sends another reply back saying like it's buy one get one free go check it out right now so you can
also piece it back where it's like a back and forth conversation again another style of creative that I am seeing absolutely crush it in 2025 that's what I got for you guys today hopefully you find this beneficial um and you have a good rest of your Friday peace
