How to Repurpose Your YouTube Videos

okay I have a kind of a bonus video for you that I think is important uh and it's going to really help you because obviously you get this course because you wanted to learn how to you know put yourself out there you know Market on YouTube and uh you know kind of build you know build some content okay now what I'm gonna do is these are things you might not have thought of and I've got a video similar to this on my YouTube channel but you may have not have seen it but I think it's

important and I'll kind of categorize it specifically to YouTube and it's called the video content marketing strategy now the thing that's real important that you understand is if you want to crush it on social media one of the things you need to do is have tons of stuff out there and what I like to do is what we call repurposing content so I'm not going to take a long time on this you'll understand it I'll blow through it you can go back push pause whatever but basically what content is how to create it simplifying it

the distribution of it and content tools that'll really help you maximize this now if you think about it what is content online content is any of these things here video audio blog posts websites social post podcasts PDFs and so on the best part about content online is that it lives forever and it's like having an employee that works for you 24 hours a day seven days a week that you do not have to pay or babysit now if you think about that that's a really powerful thing that's why I continue to put content out there

about YouTube videos Facebook videos and so on okay so so that's one of the real important things and I actually I've I've done this a few times so I actually skipped a slide here each piece of content becomes an employee content creates leverage which means that it lives forever it's Evergreen it's easily shared it can it should be splintered which is what I'm going to kind of cover and then in most cases I use the same search engine optimization now as an example of what I do is this is kind of the big picture here

is how to repurpose content it now let's say I did an interview as an example I did an interview in a networking company with one of the top on your top money earners and myself on my Facebook page what I did is I downloaded the audio I'm sorry downloaded the video which became a video that I now posted on my YouTube channel at the same time I also downloaded the audio to create like a podcast and then you could you know you can do different things as I'm showing this you can get it transcribed which

would create like a book or an interview or another PDF or things like that and if you had you know slides as an example if I wanted to I could make this video download it uh you know create a PowerPoint out of it which I already have and so on okay so so the thing is is you when you have a big piece of video like a big they called a pillar piece of content it's kind of how you can take uh like the main thing and then Splinter It Off so as an example like

I did a recruiting training called how to recruit how I personally recruited 1302 people in my network marketing company so it's you know it's it's probably like 20 minutes long and then I was able to Splinter that off and use it in pieces that I put as blog posts and and so on okay then when you have your videos you can take them you know whether you do them on Facebook or YouTube or vice versa vice versa you basically distribute them on different places so now I've taken it as an example if I did a

video on Facebook originally I would download it then upload it to my YouTube channel and then I would post my YouTube take that video and post it on my blog page so I've taken the same piece of content and I've you know kind of put it on three three areas the other thing you can do is you can obviously pull the audio and create uh blogs with it I'm sorry podcasts like and it's real real easy and you can use I'll show you that in a second to you know how to do that also you

can get things transcribed very cheaply which I'm about to show you some things I recommend that you could use it as a print thing you know to convert it into an email series or just a blog post again or just put it into a PDF the other thing too is if you have images when you're going through it you can just you know kind of screenshot those things and create those as gifts uh or gifs whatever you want to call them create those posts uh you know on those different things and so basically like I'm

saying is I take you know like a big piece if it's a 20 or 30 minute long thing and then a lot of times what I'll do is I'll splint Splinter it out and create micro pieces of content and put the images on the different channels okay so you know kind of like uh like as an example I did a 40 minute video on recruiting and there was some handful of stories in there that were really good that were maybe two or three minute long each stories so then I went in and just broke those

up so now I had I've taken one video and created into you know five six seven pieces of videos okay there are plenty of platforms that you can put these on there's Facebook Twitter LinkedIn Instagram YouTube and obviously podcasts so if you think about that if you took your micro if you took micro content so you have your big pillar piece then he splintered that into maybe three or four pieces and then you pushed those three or four on each one of those networks you got one two three four five six six times uh let's

say three six times three is eighteen that's eighteen pieces of content you just got pushed out there and obviously you can put your link to wherever you want them to go or your call to action uh in the text okay so you're so you know I just had 18 employees show up out of one video you did on YouTube okay now some content creation tools if you want to do Facebook lives um you know that are a little more advanced that are really cool you can use a service called blive.tv and you can you can

do a free version or paid if you want to create a podcast this is really really easy uh spreaker.com basically you know you could create the video download it off your Off Your Video you know your YouTube video and then uploaded spreaker and you create it and you just add an image and you're good to go as an example I created that's exactly what I did I went through a bunch of my YouTube videos and I started adding them to my spreaker which now pushes to iTunes so I actually have a legitimate podcast on here

another piece you know in this obviously builds credibility and influence because you you know you've got yourself out there and you can start marketing yourself the other thing that I think is phenomenal that you should check into is um this is a speech to text transcription and literally it'll be done in like five five minutes or so using their soft software and it's only 10 cents per minute to to uh transcribe something and it's really easy to edit you just go in here and you it'll pull your video it'll pull all the text so the

video there is on the right that I did and then in the video they just pull the text and then when you you know want to download it you can just pull that out there and you can create it you know put it into a Word document and use it as a post you can use it as a PDF thing and as as well okay so like I said I you know I I did exactly that I went in and used the residual formula video that I made had it transcribed and created a blog post

on it right on my web page and then now I can use that as an ad and so on okay and so that was a video on YouTube okay uh the other thing just as an example as you've seen me post this book multiple times in the trainings or you know online all I did was take five old videos that I had done a couple years ago and was like hey that's actually some pretty good stuff um I'll get them transcribed so I took the videos got them transcribed each one of those videos became a

chapter in the book I throw it together in a PDF I just paid like 10 bucks to get the cover made on Fiverr or whatever and then now I gotta you know something I can offer as a as an opt-in same thing with creating anything out there I've already mentioned this multiple times canva.com for uh creating your things um you can go in there and edit and so on um so you know if you think about it I've got these different things out there now I've got my podcasts I got my things on Facebook I

got my YouTube channel and they Hazel are these all kind of feed on one on top of the other and I kind of keep my colors uniform and my pictures and so on but you know I just thought I'd throw this in here because sometimes you don't think of these things that you know you get overwhelmed with what's out there and you know you don't feel like you can you can compete but if you just take your YouTube videos and then do what I said in this video here transcribe them Splinter them out you know

divide them up if you do a longer one and create that as your pillar piece you can multi-purpose the single single thing that you did and it'll really uh you know really be a good a good way to get more content out there so hopefully you enjoyed that one it's just a short little bonus for you and uh I will see you on the other videos