miles Beckler here in this video we will look at how to use the Facebook audience Insight tool so you can steal your competitors customers now this has been one of the biggest advancements in my kind of marketing repertoire this tool it's a free tool it's offered to you by Facebook it's inside of their ads platform and in just a minute we're going to actually get into the tool and we're going to play around with it so you can see exactly how to use it now at this point you should know what your Niche is you
should know who your target markeet is and you should know who the big players are in your Niche if you don't have that kind of information we'll go into it in just Minor Detail but below in the description I'll link you to my videos that will help you do your Niche research and that helps you learn how to do your customer Avatar research so really what we're doing with this video is how to use the Facebook audience Insight tool to build out the interests that you're going to put inside of your Facebook pay-per-click campaign so
you got to have your research done up to where you're ready to run your campaign you got to have your funnel up and built if you don't have your funnel going go back to my path I got every funnel you could possibly want to build I show you exactly how to set them up in my other videos so with that said let's get me out of the way and let's jump in to this tool here so we start at Facebook obviously um I click on the ads manager and it's going to load and up here
we go to the little three lines click on it all tools and and O kind of jump me around there all tools and it goes right here under plan we use the audience insights I run this in Chrome it seems to run best in the Chrome browser now if you want to look at kind of like your mailing list you got 10,000 people on your mailing list you would see you would use this one if you want to look at people who are connected to your fan page if you have like 10 20 50 100,000
people on your fan page you use this one but since we're doing research we want to use the top one now if you know a lot about your audience you can play with these filters but I recommend we only toggle one section to get started right now and that section is this interests area so let's say uh hypothetically I've got a personal development brand I've got a free plus shipping book offer that I've created and on the back end of that I sell coaching and high ticket seminars and other items um as upsells so my
funnels built I know my audience I know their personal development Geeks Who personal development Geeks love Tony Robbins right so let's Jump Right In and let's add Tony Robbins here to the audience insights tool and it automatically populates the next this kind of main window with the two to 2.5 million monthly active people on Facebook who like Tony Robbins this is great now just with what we've done here this says that I could go into the Facebook ads platform I could create a campaign and at the adet level I can add Tony Robbins as an
interest and without tweaking anything else I would have an audience of two to two and a half million people to Market to who I know like personal development so that's the power of this tool excuse me but not every single Niche has someone as prominent as Tony Robbins and we need to do a little more digging I also recommend adding what I usually do is I've got my trusty kind of legal pad here and my Sharpie pen and I literally go through this tool I'll show you in a second how I do it at full
speed and I write down all of the insights um that come up and that actually show up now you'll notice sometimes you'll type in people who you think should show you're like hey they got a fan page or they're a really successful author but Facebook just won't register them here I don't know why nobody knows why Facebook does what it wants uh just move on what we're looking for are the ones who do register here now if you have someone your in your kind of world who's as big as Tony Robbins you can get some
really cool demographic information so about 71% of the people who like Tony Robbins are women and it looks like the age range is kind of major based in this 25 to 44 although the uh 45 to 54 is also significant the gray box is the average of all of Facebook the blue box is the average of this audience segment we have tied in so you can see at the age of 55 he does not even compare to um the the normal amount of Facebook users so in your ad targeting you can definitely Focus your target
towards this younger demographic but we don't need to do that yet what we can also do is click on this page likes and here's where you get a lot of really interesting kind of content so what this is showing us is what other fan pages people who like Tony Robbins this audience what they also like so what we want to do is we want to take these and cross reference them over here and also if you don't know who these are do research right like mind Valley Academy they sell personal development courses it makes perfect
sense that they show up so what I can do is I can add mind Valley oh that's all one word so you can see right here not only is mind Valley Academy here but mind Valley as an educational program shows up as well so I'm adding that and you notice everything changes my number on the audience actually changed right so I got another million to half million to a million additional users from adding that interest and you'll even see on the demographics um these demographics have changed now it's 5% on the older demographic and what
I can do is I can actually toggle these off by clicking remove and now I'm only looking at the M Valley Academy segment which is 450,000 to 500,000 monthly active users and I can see the age range of their users starting to skew a little bit older which is interesting um generally the older demographics have a little bit more uh spending money in their pockets than the Millennials and the the Gen xers uh but we can go over to page likes and you can now see what the page likes are for people who only like
M Valley Academy now I don't like to build gigantic audiences right I like this few hundred th000 mark uh from 50,000 to about 500,000 we get really good data so I try not to build it up to three and four and five and six million because it's going to skew the data because some people just like Tony Robbins because he's a name or they want to show on their page that they like Tony Robbins but most people who know of and like mind Valley they're pretty far down this kind of personal development realm so what
I'm going to keep doing here oh and one other thing I'm sorry real quick if nothing shows up on page likes if you just get like question marks or it's just like a little icon that means you're audience size is not large enough so you need to keep adding people and you need to build the audience up like I said generally I think it's around 30,000 um most of these categories or these other pages will show up uh definitely when you get to the 50 100,000 Mark you'll get some really good data here so we
have a c all button here and this pulls out more for us here and then below we've got this kind of affinity score and we sort by Affinity on this one and the Affinity means what's the likelihood of these people to like these other kind of programs or these other Pages uh Bert Goldman if you don't know who he is he's a personal development guy he's in his 80s he's been creating books and courses for a very long time and he is one of Mind Valley's teachers right so what happens is we're seeing from this
first one we added ourselves who are the next most likely Pages for them to like so what I do is I write these down so I go M Valley Bert Goldman chakra dance I write them all down and then one at a time I cross reference them so let's try Bert Goldman here and that worked so I pull off the Mine Valley and I can see so about 45 to 50,000 people like Bert Goldman and these are the other pages that they like when they like Bert Goldman so this is great Neil Donna Walsh he
wrote conversations with God you might be getting out of your area right it depends on how spiritual your personal development is now I'm going deep in this uh kind of example of personal development I just know the niche I don't have any products in the niche really uh kind of maybe overlapping in some way but it's not like my my main Niche it's just something I'm knowledgeable enough about to kind of wrap with you and show you this tool so how long do I do this for right I'm shooting to have 30 different interests written
down on my little notepad that I have next to me and I want each one of these to to register individually now I'll note if I have some that are as big as Tony Robbins I will enter them when I create my ads I will sometimes split test the Tony Robbins audience of two and a half million with a bunch of these smaller audiences that grow to the same size and I'll show you how to do that in a future video when we've got uh when we're actually building out our ad campaign but I'm just
saying to keep it in mind for right now but again the goal is to get a list of about 30 different items and we really want things that are specific like right here meditation that's just too broad right I don't want if I'm in personal development like okay my people might be interested in meditation I get that it's a tool that I teach and technique that I te Teach um but it's just too broad for anybody who likes meditation they might not be into personal development so you really want to make sure it's very very
focused on your kind of like I said your competition is really what you're looking for so that's what we do we keep typing in different combinations of these let's go back to Tony Robbins because he's such a big author he's going to have a lot going on here so the Napoleon Hill Foundation um this brings up the idea of Napoleon Hill which brings up the idea of thinking Grow Rich and that's what you're trying to do here is you're trying to let this be an idea generator for you um and so I put thinking Grow
Rich in you can see 700 to 800,000 and notice how small this goes right for some reason people who like Think and Grow Rich they really kind of only like these things Gary vaynerchuk seems to pop up pretty high and is he personal development is he a business guy I don't think he's that personal development focused so I would not put him on the list the goal is not to go through this quickly and just grab 30 things to go plug into your ad set the goal is to go through this very very deeply and
make sure that every single person you're getting out of this and every single interest that you're getting out of this is indeed one of your competitors right so let's go back to the Tony Robbins one here I'm G to see if I can find uh that turned up Tony a ward excuse me's author so I'm going to keep looking through these and what you would do if you don't know what these are or um who any of these people are so down here in the author is really good area so Tim Ferris teaches kind of
internet business stuff I don't know if he's on personal development deepo Chopra definitely personal development if you don't know them I'm going to hold control on my keypad and click and what it does is it opens in a new tab this uh fan page of the person so I literally kind of just control clicked on deepo Chopra it pulls up deepo chopra's page and now I can scroll around be like all right what's this guy about so radical Beauty interesting strength and beauty go hand in hand H I don't know if that is ex exactly
up my alley creativity and I'm just browsing and I would watch some of these videos and and just think like so is this guy on my level are my customers are my best potential customers or my customer avatars do they like this guy are they interested in this guy if not he doesn't make it on the LIF list if so he makes it on the list and I keep going until I get 30 so that's the basics of how to use it I like to keep the age and the gender wide open at first I
let my data on my ads that are successful I let that Focus me on the age range I try not to focus on the demographics I get here and also feel free to look around at the other information if you haven't you should already know this about your customer Avatar but what's their family situation like you can learn about their household um their purchasing patterns Etc whether they're homeowners uh how many people are in their house what their spending methods are but really at this point this is the biggest tool that I kind of stick
with um one more I want to go back to mine Valley so M Valley is one of those kind of what I would consider a Honeypot and the reason I consider it a Honeypot is because mind Valley sells products and if you didn't if you're in the personal development space and you didn't know about M Valley or you knew of them but you didn't know their courses this is where you're really able to go deeper because like I said in this Affinity it already shows us when we sort by Affinity Bert Goldman um I don't
know what the secret mirror is so again I control click it opens it in another Tab and I can go look what is this secret mirror thing right is this a is this a course is this a product are these people interested in what I have to offer if so they make it on the list now real quick I know we're running we're at 13 minutes I promise we'll be getting through this I I'll wrap this up here fully in the next couple of minutes but I want to show you let's say you don't have
a Tony Robbins and let's say you haven't done enough uh research yet and you don't know exactly who to start running this tool with so what we do is we go to Google and I go type in Amazon Kindle best sellers so I want the Amazon Kindle best seller page which comes up on a Google search you can tell it was already clicked because I go here all the time this is one of my main market research tools on the left here we click Kindle eBooks and now I've got my main categories right so what
I want to do is so let's say I've gone through everything through Tony Robbins I've only got 12 new cool things on my list and I want to get to 30 because that's my my Benchmark so I'm going to go down here to self-help because I know that's where Tony Robbins lives and that's where my people are and I'm essentially thinking okay if I wrote a book or which I you know in my experiment here or my my hypothetical I do have a book so what category is my book in um personal transformation let's say
now I want to keep going with these categories and subcategories until I'm at the bottom bottom subcategory which I am here and now I've got the top 20 right here on this page uh the top 20 and I can go all the way back to the top 100 books very easily so what I'm going to do now is I want to take these names that I'm seeing right like again I should know this but because I've done my Niche research but if I haven't got enough on my list I can just take these and I'll
go right over to the audience insights tool and I'm going to remove move M Valley and what's the first one it is Raza imum that's the author name so Raza imum oh so that didn't seem to pull up anything and I'm going to go to the next one um let's see modern civility let's see if the book title comes up it doesn't come up and I'm going to keep going uh I'm not necessarily going to keep you on here okay e Square good book that's got to have a fan page I'm not going to keep
you in here on here long I'm trying to show you okay let me try the name Pam grout nope so I'm trying to show you the work like we have to do work in order to get our campaigns to to run right and the work is not setting up the campaign the work is researching the audience and coming up with a large list of popular competitors who are already doing good big things in the space who I can then make sure my ads only show to them now Tony Robbins is this glaring example and everyone
knows who Tony Robbins is so guess what all of your advertising competitors are doing they're running their ads to Tony Robbins so you're going to pay more because there's going to be more competition for Tony Robbins because he's a household name so in order to get a better click and to get a new segment of an audience that's not seeing any ads like yours from your competitors you need to do the research and guess what it takes time it's work it like I will go through literally Pages upon Pages upon pages so let's look at
the Power of Habit let's see if that comes in bingo so now the Power of Habit shows up so I click on on that and we can see it's only 3 and a half to 4,000 monthly active people now I will keep this right this works I don't need to see page likes in order for me to add them to my short list that I'm going to Market to the fact that they're on the best sellers list of Kindle and they show up here in the additional entries under interests this means that I am there's
a high likelihood that I could Target them when I create my ad so they go on the list and then I click X here to clear that out so there's nothing in and I start over and um brne brown right I think she might show up let me see if I can find a bernee bernee brown the author so now an author shows up she's got a big audience I didn't know about her off the top of my head I would have if I had done my research but you can see high women on this
so that's another thing I'm noticing even though I'm not in this it's like oh it's a women based thing I would consider running a split test in campaigns one campaign to women one campaign to men and see who converts better and see who I get more paid customers not just leads and what my kind of average cost per customer is women versus men we'll get into that in the future uh videos when I show you more about actually setting up the campaigns but right now you need to get to where you have a notepad list
next to you with 30 that's three zero 30 different items and people and author names and platforms and blog names and brand names that are your direct competitors this is not broad competitors these are people who are really really honestly they're in your Niche they have your customers already and if only Tony robbins's people would see my ad then they'd have a highly light High likelihood of working another way to think of it is as you're looking for these authors and these other whether it's on Amazon or whether it's through the Facebook tool and you're
using the page like suggestions just when you're looking at them think okay if this person posted a a plug for my funnel or for my free giveaway that I'm offering would Their audience be really excited and interested if your kind of gut reaction and if your thought is yes if Tony Robbins was on stage and Tony said go get miles's free plus shipping book it's awesome you would have you know I would know that my personal development business would explode those are the kinds of people I want on here if a meditation Guru said go
check out this personal development book Their audience would be like what but like I'm it's meditation I'm here for mindfulness I'm not here for personal development that's the disconnect I don't want them on my list now it's it's it's half art it's a little bit of science there's a lot of trial and error personally before I run a new campaign you know I'll I'll spend thousands upon thousands of dollars in a single campaign I spend hours upon hours in this tool specifically because when I'm spending and investing my money I want to make sure that
it has a really really high likelihood of generating a return on investment quickly and again that doesn't come from any fancy copy that doesn't come from any tricks in the actual ad itself it comes from my research from making sure that my audience is so close and has such a high likelihood of liking what I do that they just see my offer and it's just it's compelling to them it's it's kind of a it's a something they have to take action on and when my offer is that compelling to where I've got it in front
of the right people I mean I do angel meditations and I know that I get the biggest Angel lady in the world and I show my ads for her stuff and my wife's stuff to her and boom surprise surprise it works like Gang Busters and then you just keep running new ads and you start to test the ad side of stuff again which we'll go through in a future video so I've gone on long enough we're at just over 21 minutes thank you very much for your time um this tool I can't stress it enough
the reason why this video is so long is because of how much I believe in this tool and how much I know this tool can serve you so put in the time put in the effort learn the tool if it doesn't show up for you right away that's because you don't have an active ad account go set up your first campaign in Facebook and just turn it on and then turn it off once they get your credit card number from you uh the ad this tool turns on so just literally go turn on a fake
campaign and turn it right back off to get the access to the tool if you put in the time if you do the research if you do the groundwork and you build a solid foundation your funnel and your campaigns and your audience will thank you everything will have a higher likelihood of working if you want the newest videos as they're released as I go deeper into how to build Facebook ads and teach you the other kind of ins and outs of Facebook pay-per-click marketing go ahead and click subscribe give me a thumbs up on the
video if you liked it and uh leave me a comment if you have any questions or if there's anything I missed or anything else you'd like me to cover thank you again for your time I'm miles Beckler have a great day
