okay here's the confession I personally hate High ticket sales cannot stand it and here's why first thing is the stress of managing High ticket clients oh my gosh a lot of people talk about how great High ticket stuff is but I feel like nobody ever talks about the stress of managing High ticket clients there's a lot of expectations the high ticket clients have right they're paying you four thousand five thousand ten thousand twenty thousand seventy two thousand dollars they have high expectations and if you're a person of Integrity you are rightly have a sense of
responsibility towards that amount of money that people are paying you and I think if you're a good coach you're stressed out about it even just a little like it's if you take it seriously it's gonna stress you out just a little bit the people who aren't stressed about high ticket coaches kind of makes me wonder or high tickets offers kind of makes me wonder like why aren't you stressed out about this this is a serious amount of money for these people why aren't you concerned about what their expectations are second thing that people don't talk
about is risk and exposure again everybody loves to talk about how amazing High ticket sales are and how much money you can make and how much profit you can make nobody ever talks about the risk of exposure so let me give you two different scenarios okay first scenario is you have a group coaching program you sell the spots for four thousand dollars each and you sign up 15 students okay so 4K okay so you make sixty thousand dollars let's say that all of a sudden for whatever reason half of the people charge back all of
a sudden you have thirty thousand dollars that gets charged back or refunded because you couldn't deliver because something happened because you promised stuff and you couldn't deliver it that's a lot of risk the higher the ticket offer the higher the risk another scenario by the way these scenarios are real things I've had happen to let's call them colleagues or acquaintances of mine but these are real life things that have happened so scenario two you have so many angry upset High ticket customers that they all get together and they actually file a class action lawsuit again
against you that really happened by the way a bunch of students actually got together with one of my I don't want to say competitors but let's just say competitors they all got together and she had charged them like 18 000 a piece and they all got together and filed a huge class action lawsuit and it was a big stinking deal and it was very stressful right at least out this is why I don't like high ticket coaching this is why I don't like high ticket sales nobody ever talks about the stress of managing High ticket
clients and nobody ever talks about the stress or the risk and exposure that comes with that so that is why for me I only do low ticket stuff and here's why I love it and here's what you need to know about it so yeah I love low ticket coaching it works really well for me as a new mom right I have a little nine month old at home and it works really well for us I don't really have to like be at these all you know all these coaching calls managing High ticket clients expectations it's
just not a good fit for me right now and so I love low ticket coaching but more importantly we're actually making a ton of money for low ticket sales and I really believe that low ticket sales are the closest thing you can get to actually passive income so last month we did 132 000 in cash collect we're going to put a little screenshot out but this is the back end of my Sam cart dashboard Sam cart is the payment thing that you know the payment processing platform that I use and I want to talk about
the split right so where how was this split up right seventy thousand dollars were from low ticket sales that were seven to ninety seven dollars so we did 70 000 the majority of that hundred thirty thousand were from things that were less than one hundred dollars kind of mind-blowing when you think about it and the second thing is they're the second split was sixty thousand dollars were from my um 997 course so I have of course it's around a thousand dollars in my opinion a thousand dollars is still low ticket I don't think you hit
High ticket until you get to like around three thousand then it really does become High ticket where more often than not you need to do a sales call it needs higher touch higher expectations for 997 that's still considered low ticket let's say you're sold you hate High ticket you want to do low ticket you love the idea of people make a sale and you're done you don't have to like show up to a bunch of coaching calls you're in you want to learn how to do low ticket sales here's what you need you need three
things we're going to draw them out on my iPad okay so if you want to make low ticket sales work like really work where you really have that passive income that makes a difference or it really does change your family's life where it really does allow you to quit your job or do whatever you want the real deal I'm gonna give it to you straight there's three things you need okay first thing you're going to need is traffic okay if you're going to make low ticket sales work there's no sugar coating it there's no beating
around the bush you're going to need a massive amount of traffic like an insane amount of traffic now in my experience I've sold coaching programs that were seventy two thousand dollars and I've gotten a lot of traffic it's easier to get 10 people to buy a one thousand dollar thing than one person to buy a ten thousand dollar thing so having said that though you are going to need a lot of traffic and there's no way around that gotta get ready to start dumping massive amounts of traffic into your world lots of other videos on
that so we'll talk about that at another time subscribe if you aren't subscribe but just that's the first thing you need is a lot of traffic second thing you're going to need is the ability to be patient okay if you really want true life-changing be home with your babies kind of money like it just takes time to build these systems up to where low ticket stuff is making you enough money to like change change your life because a lot of times like for me right it was like I made 63 in my first year then
I made 300 in my second year now I'm making 132 thousand dollars a month but that's like seven years ago it takes a while so you just really have to have the ability to be super patient or this isn't going to work for you second thing you need third thing you need third thing you need are the five ones now if you've been in my world for longer than one second you've heard me talk about the five ones but I'm gonna give them to you anyways again because I think that if you're new here you
need to know it or if you've already heard it you honestly probably need to hear it again because in my experience people hear the role of the five ones and it goes in one ear and out the other and then they never hit seven figures if you want to hit seven figures if you want to make a lot of money with low ticket here are the five ones this is the rule of five ones okay one problem solved meaning you're gonna solve one problem for one target market you're gonna have one Niche you are going
to sell one product not a little product not a medium-sized product and a big product one product do not think you are the exception to the rule here everybody always thinks that they can sell two products or three products or five you can't one course or one coaching program not a one-on-one or group or videos one either you're gonna do one-on-one coaching or you're gonna do group coaching or you're gonna do a mastermind or you're gonna sell a video course but you're not going to do all of them one system for getting clients for one
year let's actually do an example let's say that you are a relationship coach the thing you solve is is better intimacy right so that's the problem I solve is lack of intimacy in a marriage your target market is people who have been married 10 plus years somebody's only been married a year probably your content's not going to resonate with them they're not your people your one product is a 297 dollar course that's very hands off they just buy it they watch the videos they implement it and you're done you sell that via an auto recorded
webinar and that's the only thing you do for one year or until you hit seven figures if you hit seven figures faster then you can do something different solve the problem of creating intimacy for people who are in 10-year plus marriages by selling a 297 course via an auto recorded webinar for one year so what are you not going to do let's talk about the 50 000 things you're not going to do well you're not going to launch one-on-one coaching you're not going to do sales calls you're not going to be over here on Facebook
and Instagram and Tick Tock you're gonna pick one you're not going to also start solving for better parenting these are all examples you can go on and on with this but these are all things you're not going to do because you're focusing on the rule of the five ones and look the thing is once I accepted that the rule of the five ones was for real and I stuck to it I literally hit seven figures in like eight months I couldn't believe it I actually could not believe that the rule of the five ones worked
as well as it did because it didn't seem real that somebody on the internet could teach me the rule of the five ones and that I would actually Faithfully implement it and hit seven figures in less than one year it just didn't seem real but that's literally what happened I found out about the role of five ones in November and then may of 2020 was the year I had my first 85 000 a month and then I hit 100 dollars every single month since then I've literally done a hundred thousand dollars every single month since
May of 2020 and I've always done the rule of the five once so mic drop that's that's that's how it goes that's not what I'm saying people always hear the rule of the five ones and they think they're special and they think they're the exception to the rule but honestly you're not and there's a relief in that there's a relief in knowing that like okay if I really just do focus on these five ones I'm going to make it it takes all of the overthinking and all the second guessing at it and it gives you
freedom to focus which most people really need something really important here is that you need to know how to actually create a low ticket offer that's going to actually sell a lot of people when they try to do low ticket stuff they don't really know what to put in the low ticket offer and more importantly what to leave out of the low ticket offer so I actually created a resource for you and I call it the irresistible offer formula designing your offer for the max amount of cash possible so this ways you can structure where
you can really get a lot of money per order which is really important when you're doing low ticket sales I teach you what to struck how to structure it I teach you how to price it really important stuff that you need to learn if you're going to make a bunch of money consistently with low ticket sales so when you click the link in the description to grab your course you're going to see here a page that looks like this so these are all the courses you're going to get you're going to get 24 courses for
twenty four dollars you're gonna learn how to attract a bunch of leads make a bunch of money social media but most importantly we'll scroll down here this is the one that I want you to pay attention to the irresistible offer formula designing your offer for maximum cash that's the one that I want you to start with if you are wanting to actually make a bunch of money with low ticket sales because that's going to be a really good one so again usually we charge a lot more for that right now you can get all of
these for just 24 click the link in the description thank you so much for joining me I'll see you in the next one
