I have something that I'm going through right now with black IP's music um our first record came out in 1998 and um our our first big success was 2004 with Wars of love and then we had let's get it started for the U NBA campaign um then we launched iPods and iTunes with apple with hey Mama and then with all those songs they were accidental I wasn't trying to make hits so then when we did um monkey business I had to make hits on purpose and so we did pumpit and My Humps and I even
wrote Ordinary People but that wasn't a black IP song I gave that to John Legend and we thought that was it and we didn't think we could go any higher than you know the success that we had with don't lie Pump It My Humps and then you know lo and behold we pulled something else out of our hat with I got a filling in Boom Boom Pow in 2009 and then the black IPS took a crazy suicidal hius um from 2011 and then resurfaced again in 2019 with the bad boys uh three soundtrack but we
had a Latin hit with um ritmo featuring J Balvin and I'm bringing this up because now here we are in 2025 and there's something that I learned in the case study and how can I apply that to Black IP's music now two decades later because there's something that the black IPS are going through now that connects to the case study uh can you just summarize what the case study is and then help me with what I do now with my black IP brand because I think it has a lot in common with Olay wow thanks
for sharing your incredible journey with the blackeyed peas Farm it's like like a roller coaster of iconic hits strategic moves and reinventions let's look at how the Olay case study insights align with your situation and explore how you can apply those lessons case study insights recap one adapting to change just like Olay faced shifts in consumer preferences blackeyed peas encountered musical evolutions and changing audience tastes over the years two Innovation and reinvention Olay needed prod Innovation to regain Market relevance similarly the P's have shown an ability to innovate with musical style like embracing Latin sounds
with ritmo three rebranding for relevance olle had to modernize its brand for you integrating new themes collaborations or sounds could Revitalize the P's connection with evolving audiences four leveraging digital platforms Olay needed to shift to digital engagement lesson for utilizing platforms like Tik Tok YouTube or collaborations with digital artists could be key for the pce five balancing tradition and modernity Olay was about merging its trusted identity with a new in yeah but based on the case study outside of the obvious that you pointed out what were some of the critical things that Olay did um
and then what was my suggestion um for my uh my paper that I turned in um because the the professor asked everybody to give an idea on what Olay should do all right fam here's a more drill down look at the Olay case study elements and your Innovative suggestion critical challenges and movements by Olay let me pause it my idea was taking Olay turning it backwards to yellow and that stands for you always live out loud and aiming their product at a younger demographic and getting people like Selena Gomez or Billy Irish to be the
ambassadors for Yow brand right but this is from September yeah so I'm pulling up a memory conversation from September ago on consumer disconnect oay struggled to maintain relevance with younger consumers who pered it as outdated while sticking heavily to the 35 demographic to retail complications the brand saw its shelf space diminish in favor of more Innovative and trendy brands that had a stronger appeal to Young demographics three marketing misalignment huge investments in traditional advertising didn't resonate with the digital Centric habits of younger consumers your suggestion for the case study one rebranding as you low you
envision transforming Olay into yo you always live openly or you always live out loud so my point of that is now here is my homework something that I did in school that I can apply to my everyday life or anytime I have some type of conundrum or problem and I could capture it in a conversation be like yo yo yo yo yo seems like what I learned in school the other day and this is Forever Learning so now something that was captured in school I could use it as a metaphor or a summary or simile
to real life problems and not have to worry about like oh man I got this relationship situation me and my girl are tripping we got to go to a counsel you don't got to do that moving forward bro you should part part of what I I just want to say is that um I want 40 million African-Americans to be able to do anything yeah not just using the technology on FYI that's fine on FYI of course but but but think about that um he's got his own company his own technology and he's using it in
a way that most people wouldn't think to use it and there's gold in them nor Hills there's other other people who if they knew this were possible they would be doing this instead of whatever else that they were doing and so I think that for me surviving they're trying to survive yeah and and and I I think whoever's listening to this uh so much more as possible a much much a much better a much better world as possible if people from unexpected backgrounds have this level of commitment passion and understanding what technology can do I
go back to your your quote which I love and it's a foundational quote for me AI is not a hand grenade that blows up your life a lot of people fear it that way it's a jetpack to set you free and it's a jetpack for everybody across all genders and walks of life
