whether you're an entrepreneur a freelancer or you're simply trying to break into the world of digital marketing and getting a new job this video is going to help you focus your attention and your efforts and your energy on the most valuable skill that you can build so you can ultimately make maximum money in minimum amounts of time from a laptop anywhere in the world and we're going to start at the bottom of the list so number five is organic traffic and this encompasses the whole world of SEO which is search engine optimization which would be
driving traffic from Google it includes YouTube videos like organic content marketing on YouTube like I'm doing with this video right here and now but it also includes all of social media marketing now don't think I'm talking smack about this because it's number five it's the lowest one on the list many of us cut our teeth in the organic marketing world now for me when I first got going in the digital marketing space I had a 9-to-5 job that I didn't love I was doing customer support getting yelled at all day long for 20 bucks an
hour I was a student at community colleges and I was trying to figure out how I could essentially separate my need to be in an office from my ability to earn income and that's when I learned the skills of SEO and organic content marketing that have served me very well but what happens for a lot of people on this path is they get stuck they learn that one skill they're able to maximize that one skill and that's all they keep doing and today as we're seeing in the age of the helpful content updates from Google
the YouTube algorithm is changing drastically right now Instagram algorithm the Facebook algorithm we've all seen massive changes in each and every one of these algorithms and that's why this is the lowest skill on the totem pole for this list because you're always going to be kind of at the Bay of the algorithm who controls your access to your audience which means one algorithm change or one shift and you can lose your entire business in some extreme cases and we're seeing folks go through that right now with their nich site blogs from the Google helpful content
update so what can you do well you always need to be working on that skill that is ultimately driving the traffic the leads and the cash flow for your business while you're building that next skill okay you don't want to rest on your laurels and think that oh I learned SEO traffic so I don't need to learn any new skills I'm just going to do this for the rest of my life because as we're seeing right now the game may change and SEO traffic may go out the window for small Niche sites and for small
companies so what is that next most valuable skill well it's number four which is paid traffic okay and this is what we call Media buying and this could be everything from running ads on Google The Google content Network which are the image ads YouTube ads uh Facebook ads pin Pinterest ads Amazon Kindle ads we run a lot of different ads in our business now another pattern is starting to emerge for that for you here in this list of the top five most valuable skills traffic is at the bottom right because ultimately the truth is that
traffic driving targeted traffic to wherever you want to drive them to is truthfully the easiest part of making money online now it's a required step in the process there's no way to earn income if you don't have traffic but it's not the highest value so it's at the lower end now what makes media and driving paid ads more valuable than organic is the fact that you can scale it once you get your numbers working correctly you're able to put a $100 in in advertising over here and you get $101 out in Revenue that same day
on the other side you can then scale that to $1,000 per day to $10,000 per day and Beyond so this is why media buyers are more valuable to larger corporations who have great conversion mechanisms but that brings up the question of what is this conversion mechanism which we'll talk about here number three on the list is actually email marketing so it's long proven that email marketing has the highest return on investment for businesses that do invest in email marketing it's often touted to be$ 36 to $44 per dollar invested meaning for every dollar that you
put into your email marketing for your business you should see something to the tune of 36 to $44 in return and these are some longstanding statistics that come from some big um statistical houses that do big surveys on this kind of data I will link to one of these sources so you can see that I'm I'm not pulling this number out of th a that this is actually cited studied data point why is email marketing so valuable well the first reason is because email is where all of your transactions for everything you do online takes
place okay so the email inbox is kind of like the social network for stuff you buy things you purchase when you get a password and login information when you get an order confirmation when you get shipment not ifications and then obviously companies who are good at this once they sell you something and they send you emails to get you to buy more and it's well known that you know in every business there's one cost to acquire a customer and that's generally a high cost right it's expensive to acquire a new customer but to sell more
to your past customers it's drastically less expensive to sell more to your past customers which is why email marketing is so incredibly powerful and that's why email marketing has such a high Roi now the cool thing about all three of these first ones right the organic traffic the paid traffic and the email marketing is that you can just go do this as an affiliate marketer on your own if you are able to already offer one-on-one services or if you have a product you can just literally start doing these high valuable skills high value skills for
yourself and for your business which means you can start to learn while you grow your audience while you grow your list and ultimately why you start to earn cash flow from these different skills and this is how a lot of marketers work their way up the list in order to become more valuable over time they will start by creating a blog or a social media platform a social media brand or a YouTube channel on a specific topic they will grow their traffic they will grow an email list right they'll learn how to create a lead
magnet and an opt-in page that gets high conversions they'll start emailing two three four times per week they'll see the cash flow come in and at this point they can start to reinvest in higher-end trainings for the next two that we'll talk about or possibly even media buying learning that skill as well essentially self-teaching yourself through just taking action which is what my wife and I both did right no gurus taught us how to do this we just started and figured it all out by doing and ultimately you can build these high value skills that
you can then go show to employers you can go show to agencies or you can start to Market these skills on your own as a freelancer generating additional cash flow along the way so number three was email marketing and we're on to number two which is copywriting now copywriting is the one of the top most valuable skills in the world and that is the ability to sell stuff through the written word okay so when you are on this journey of making money online you'll find that at some point somebody needs to exchange money in exchange
for something okay if you're an affiliate marketer you don't actually write the sales letters you promote products and when your visitors land on those sales pages and purchase you earn an income which means that one page right there that they land on and they either have the option to say yes and purchase a thing or they say no and they don't buy the thing that's the most important page in the universe for your entire business model and if you're selling your own products that you've created the words on the page when you send your traffic
over to your new offering those words on that page are the most important words in your business because they're either going to convert that click into a customer which means you make cash flow or they won't and if you don't convert clicks into cash flow you ain't making any money this is why copywriting is one of the most valuable marketing skills that you can learn um a lot of the oldtimers in copywriting recommend that you handw write out a salesletter a proven old school sales letter maybe from swiped.co every day for the next 90 days
this is personally a 90day challenge that I'm taking on right now as you're watching this video I have just started doing a 90-day challenge where I'm going to be handwriting out a new piece of copy each and every day to really solidify and push myself to get better and better better at this copywriting skill truth be told my wife and I have sold about $6 Million worth of products of our own products through copy that she my wife has written and I have written it's undoubtedly one of the most valuable skills that we have so
I'm pushing myself to get better and this is your invitation to join me if you want to learn the insights that I'm learning while I go through this process process of crafting and doing this kind of like 90day challenge for myself um go sign up for my email list it's miles becker.com for emails and I'll be sending updates because I'm not doing that many videos anymore because again organic content is like the lowest value skill out there for me and as my time gets consumed with real estate with some of my investments with all the
travel that I've been turning back on in my life I'm doing less of these lower value skills like YouTube and blogging and I'm doing more higher value skills like emailing and like copywriting so if you want to stay in the know of what's working and what I'm working on and how I'm pivoting and adapting my business in this Modern Age to continue to do millions of dollars per year then get on my email list at miles becker.com now I have also created some templates that I've mentioned before in other videos for copywriting um templates can
definitely help you get a Kickstart to get the right structure but nothing's going to beat the process of actually writing out copy and it trains your brain it gets your brain to start to get wired in the way to formulate these persuasion arguments if you will that are going to lead a higher percentage of traffic and clicks to turn into sales the cool thing about copyrighting is it actually helps at every single level of your business so my YouTube videos do better when I have a great headline or a great title on my YouTube videos
um my media buying oh my gosh my Facebook ads work better when they they have good copywriting that's like obvious right my emails when I have a really good subject line that comes from the roots of the core principles of copywriting that I learn by practicing and growing myself as a copywriter uh my emails work better I get higher open rates I get higher click-through rates I make more money through email marketing as I get better at copyrighting and again many people are kind of inching their way up this scale to these higher level of
um skills but you can kind of Lea frog and go all in on copywriting if you so choose especially if you have sales experience if you're kind of a Wordsmith if you got a away with words if you've got the Gift of Gab a lot of times you can actually turn that into a copywriting skill and you can go straight into freelancing because the truth is that every business out there that sells stuff online they'd like to make more sales right and if they're currently converting five out of every 250 visitors to their website they're
converting five of them into sales and you can help them convert 10 out of 250 visitors you're literally able to revolutionize business by helping them write better copy which is why many copywriters can earn 10,000 20 $50,000 for just writing one sales letter and when you get really good you can actually get a percentage of all revenue from that sales letter but personally I don't really do much kind of um outsourced copywriting I don't really I'm not like a copywriting gun for hire I'm not a freelance copywriter I'm simply making sure that my products and
my offerings for my wife and my business um are just on the up and up and I'm creating my own split tests and I'm always working to improve my conversions because as I increase my conversions my cash flow goes up the amount of time I have to spend working goes down this is just a great lifestyle move and that brings us to number one the number one most valuable skill that you can build as a digital marketer is creating and selling your own products right when you create and sell your own digital product you earn
like 97% margins which means if your product is a100 you pay approximately 3% of that so three bucks would go to credit card fees or PayPal fees or whatever you use to where people check out everything else goes straight into your pocket now there's probably going to be some traffic costs per se um there's obviously going to be some time involved you're going to need a landing page builder in order to publish your uh product you're going to need a shopping cart so there are some costs associated with this business model but the truth is
with an email Marketing System a land Page Builder and a shopping cart tool that all three combined can you know cost maybe a couple of hundred per month when you're getting started uh maximum uh those three tools can really generate millions of dollars online when you craft great products and great offers that audiences are yearning to buy right when you tap into something when you tap into a market a need a pre-existing need or desire that a market already has and when you craft a product and an offer that fulfills that desire that they already
have and you have great copyrighting and you have driven targeted traffic whether it's organic or whether it's paid Bingo you have set yourself up with a the ability to essentially print money on demand go fire an email out to one of your great offers and you will just print money if you don't have any great offers you can go create a new offer because you know the skill of doing this now I learned how to build some really small low ticket offers and I really prefer low ticket offers um I think the low ticket front
end offer specifically on the front end is what I'm talking about here which means the first sale that I generally go for with audience members is going to be sub $47 because I want to make it easy for them to say yes to these offers and what this really does is it allows me to build trust with them and as I mentioned before it often costs more to create a new customer than it does to create a repeat customer to get that second and third sale so I want to make it as easy as possible
to get that first sale to turn someone from a visitor into a customer or an email subscriber into a customer and then once they've been a customer that's when I can start to show them higher ticket offers um recurring Revenue offers like membership programs etc etc etc and obviously more low ticket offers pretty much everything that I create I send it out to my list I make sure they know about it and what you'll notice here at this point you might be like oh wow miles these all kind of work together it's almost like there's
this digital marketing skill stack that one could build that makes them really truly so valuable through the skills that they built that they can make millions of dollars online and this is where my wife and I have gotten to in this game I started in this game in 2003 so I want to drop you a little perspective it's worthwhile to look down at the calendar and see what year it is right now because it's probably over 21 years since I got started my wife got started in this game in 2009 and she's been building her
brand in the meditation and spirituality Niche over the years as well and we have been able to generate millions and millions and millions of dollars online because we know how to drive traffic we drive traffic organically like I'm doing right here in this video we use paid ads in media buying we grow email lists in order to you know nurture the relationship with people who are interested in what we're doing we then use copywriting skills to get opens on our emails to drive clicks from our emails to have sales pages that convert to drive targeted
traffic who's interested in products to affiliate offers that we earn when we send the traffic over to those affiliate offers and then we focus in on creating our own information products with our own great copy then we send our emails to it then we drive our organic traffic then we drive our paid traffic too and the fact that my wife and I have built these five skills and we utilize all of them right we didn't just stop at SEO and that's all we did and the SEO game changes and oh poor us boohoo the game's
over no no no we've been on this evolving process of growing our skill sets to build a multi-million doll skill stack that we now use to print millions of dollars uh We've made millions of millions of dollars doing this and we have an immense amount of free time we we travel when we want we travel all over the world and have for many years now and we we live a very lovely lifestyle because of these skills that we built and now you know what the most valuable skills are for you to build as a digital
marketer if you have any questions get at me in the comments below I will fill this description up with useful videos and links to help you build build that next most valuable skill CU a lot of the information on how to do all of this is inside of the other videos I have on my YouTube channel if you enjoy this please give me a thumbs up if you made it to the end I want to see a 1% in the comment from you I like to know who those 1centers are who make it to the
end because 99% of people ain't doing nothing they don't do anything they don't make it through they never actually build anything they just consume content but if you're a 1ent that means you made at the end you might be one of those 1% who make it in the long run and I want to honor You And subscribe like do the things I appreciate the engagement it helps with the algo it helps with me feeling stoked about making another video for you and until we meet again be well
