Welcome to our personal branding and content creation course this is episode 1 where I'll teach you the basics of scripting viral Instagram reals I'll Deep dive into my scripting process show you how to choose the right topics and edit a strong hook this episode is sponsored by brilliant an online platform that helps you learn and master Concepts like AI machine learning and programming in just 15 minutes a day make sure you take notes because the top 20 students from this session will earn certificate of achievement so without further Ado let's get started I will break
down five reels for you today each of these reels did decently well on my Instagram for each reel there will be six components to analyze topic script a roll b roll and sound but before I get into these six components I need to teach you some first principles that work for both short form and long form content if you are just starting out as a Creator I would recommend you to First crack short form content and then move to long form content most people think that their content success would depend on things like background setup
editing or camera quality these things are on rank three to rank five the most important components are topic selection and scripting but before you script you need to lock your foundations you need to first get full clarity on what subject are you going to make your content on now all of this decision making is almost a three-step process you need to ask yourself specific questions what subjects are you inherently interested in who is your target audience for this short form content what do you have to say that is so different from everybody else for example
my content subjects are design and Technology when I entered content I only started with design then I slowly expanded to productivity and now I'm also teaching AI my target audience is people between the ages of 21 to 27 who are interested in technology and design so after you have chosen your subject you need to lock your target Persona that is who do you want to be seen by is it students in school or in college is it professionals entering their first job or seniors above the age of 45 you need to be very very specific
because something that is interesting to a college student might not be interesting to a person who's 45 years old in a corporate job now you're probably wondering that when I started did I not have this fear that how am I different from other people so the thing is I am a self-taught designer so I know what exactly a beginner needs to learn without any formal guidance because I've been through the Journey my entire discovery of figuring out design on my own has actually taught me what a random student might need when she's just starting out
on parallel side I love film making so one of our goals is to have really well- produced content on YouTube that feels like a proper paid course or even a Netflix documentary I've already explained this entire exercise of finding out your Niche and analyzing your competition at utmost detail in our video editing course episode 1 and two if you haven't seen those videos I sincerely request you to watch them after you finish this video but just to summarize you need to first pick a subject that you are naturally interested in because if you pick something
just for the sake of it you will burn out very very easily for example I love design and technology so I can make unlimited videos without getting bored my friend Ganesh Prasad loves businesses and geopolitics so he's covering them on his YouTube channel called things cool my friend dig VI Singh Lov loves health and nutrition so his brand on Instagram is obviously around these topics you cannot pretend to like certain subjects and make it in the content world because the audience will instantly know that this guy is Faking it so once you've loged your subject
and target audience you can officially start learning how to script your content because your target audience will influence the kind of topics and language you use in your scripts now let's define what exactly is a successful real in the context of this course because this definition and cabulary has to be same for you and I so for this specific course if your video gets a lot of views comments and shares we will call that real successful why am I getting into this because I personally have a very different definition of successful content which is more
about impact and audience connect but in general the entire world and other brands will judge your reals on the basis of these three metrics now to maximize these three things you need to master more three subjects number one is choosing the right topics then we have writing your script and in the end it is the production now let's learn how to choose your topics first now educational content is the best Niche to make content on why simply because of three big reasons firstly the content shelf life is very long because every year a new student
will be curious to learn what you have already taught second Brands love educational content so getting sponsors is relatively easy and third your impact is really high which brings you a lot of love and a sense of fulf when I usually feel very demotivated just because I'm not getting views or certain number of likes I always go through my comment section and the comments you put really help me and my team feel more motivated if you consistently make high quality educational content eventually you will build a community of people who genuinely love you and what
you do and that brings a lot of satisfaction and it helps you stay in the game for a longer run now within educational content three to four topics get the most paying Brands first is techn techology and coding then we have science and math then we have businesses which is business case studies or business analytics and then we have Finance now this is where a platform like brilliant can really help you upskill yourself because you can learn the fundamentals of some of the most valuable topics in the field of AI math data science computer science
and programming through extremely interactive questions now these courses are taught so uniquely that you can not only upscale yourself but also take inspiration from how they have explained complicated topics and then use those techniques in your own content as well the lessons they cover on brilliant are perfect for educational creators who want ideas for both short and long form content their onboarding process carefully asks you about your personal interests and creates a personalized learning road map to suit your exact needs let me show you how it works all right so here I am in brilliant
and this is super exciting let me just show you what all courses they have I'm already pursuing their scientific thinking course but uh let's just say you are interested in CSN programming or maybe you want to make content on CSN programming and you want to basically make content on Creative coding so I'll just open this up and uh the crazy part here is that they have gamified the entire experience so they have all of these cool cool levels right so you go to them one by one so I'm going to start the lesson so what
they do is they would have these small small tutorials and exercises right so right now they're saying that you will be programming with a blog-based editor and here is how you use it move forward turn right move forward so makes sense so I'll click on continue basically you need to drag the blocks to arrange them so you want to take this person to another level and you can just drag these blocks so then it says let's write a simple program modify the inputs to draw a block to generate a blue square so if I say
draw Circle and then this red if I were to go and maybe change this from you know from red to blue and click on play then it's basically drawing a circle which is blue in color now my instruction ction was to make a blue square so I just need to switch from Circle to square and then I will click on play and this time it is correct right now I will click on continue and they have done this for every single subject out there so let me show you the scientific thinking course that I was
doing uh let me show you this one so scientific thinking is basically you training your eyes to see the world around you you know by solving puzzles so I'll show you they had this very cool gear exercise okay they were basically showing how if I were to take this gear and rotate it you would notice how if I rotate this clockwise this one is anticlockwise and this is again clockwise so I've already completed this score so it's just showing me the history uh but the way they explain these topics right the way the animations work
U it is so beautiful I can just select any of these gears and then check and you realize that oh it's not working which means I have to select an alternate gear to make them work no not even right now let's check this one and I've still not selected tap to select all the gears that are moving in the same direction as the first one so I think if this is clockwise this will be anticlockwise this and this should be clockwise and this and this will be anticlockwise and this will be clockwise let's check and
it is working right and the way you learn these subjects is so interactive that you just need to spend 15 minutes every day to learn all of these things one by one so I just thought it's supremely cool that brilliant has decided to collaborate with us I would strongly recommend you folks to not only use this for your your content but share this with you know students and cousins in your families who really want to take their skills to the next level because they have such beautiful courses on some of the most complicated topics out
there and they've explained it beautifully it is so beautiful that you will sincerely enjoy learning from them so you will find all the details in the description do make sure you check it out you can try brilliant for free for 30 days by visiting the link in description or by scanning this QR code you'll also get 20% off on the annual premium subscription now let's continue learning the art of choosing the right topics so folks all content topics can be split into two broad categories Timeless topics and trending topics Timeless topics will work irrespective of
their upload time or date these include subjects like educational content historical or fact-based content tips and tricks motivational stories quotes and affirmations productivity comedy and skits self-care Fitness Nutri and storytelling these videos usually work at any time of the year therefore more than topic selection in these specific cases your hook and scripting matters a lot but on the other side trending topics will work only during specific times of the season for example in India March is the month of a beautiful Indian festival called holy where everyone plays with color during March content around skincare holy
outfits gifting and festive recipes like thandai and guia does really well April is the month of exams and college applications so any content around exam stress success stories and college Vlogs get a lot of attention but please note that this is under the assumption that your target audience includes students who are studying in school or in college so if your target audience is somebody who's above the age of 45 then the month of April doesn't really matter to you so this is where the importance of choosing the right target audience and being very clear about
it helps you understand what month are trending for you what are Timeless for you and what is going to get you a lot of views now that you have logged your specific Persona in some cases you can combine the power of a Timeless Topic in its trending season for example in the last week of December and in the entirety of January videos around resolutions goal setting and gyming do really well because the entire sentiment of people is around changing their lives therefore when you're selecting topics you need to ask yourself what is the current sentiment
of the people people you are targeting because their sentiment is what you need to capture in all of your scripts but making too much of trendy content can also dilute your brand so you need to have a balance of both Timeless content and trending content and this is a balance which is slightly tricky to learn but I've learned this from some of the best creators by observing what they do and actually listening to a lot of their interviews I personally really look up to ranir alabia who is one of the most popular creators in India
my team and I actually bought his Instagram course and he talks about this push and pull technique and this is not a collab he's not asked me to do this I can literally show you notes of my team and I where we have written this down and this push and pull technique is something that we were practicing subconsciously but uh now that I've heard this technique it makes so much sense so let me explain you how this works when you make content that is very very trendy and very catchy you essentially pull more people into
your content because that thing goes viral more people see your face and then they follow you so this is you pulling a new set of audiences on your content but when you make content which is very authentic to you or it's not just about some Trend or some fancy audio but you're actually sharing what you're doing right it might not get millions of views but it is helping your audience to know you more that is a push form of a Content where you're pushing your own art your own personality into your current audience so when
you apply the pull strategy you are basically running on trendy content you know that gets you a lot of followers new Facebook into your community but you need to balance that with push content as well where you have this community of people and you want those people to really know you and not just some random video that you're making to get popular so the art is to balance this push and pull strategy in fact ranir also talks about the machine gun versus sniper mentality in his podcast with things cool I'll tell you what the machine
gun strategy is short content is an art form but it can be optimized to get views as well the rules of short content change every 3 months so this is the basis of it every 3 months that's what I genuinely believe okay uh machine gun strategy in short is if we feel that someone has given us a stellar podcast we ensure that all our systems and processes are aligned to make the short content from that podcast explode on social media and reach everyone's Al algorithm both of them are very dear friends of mine so I
would strongly recommend you to watch that entire podcast I am personally very grateful to these two friends because both of them have played a massive role in shaping my content career why that's a different story it's a pretty long one I'll explain it to you some other day but coming back to the topic selection while you're learning how to choose the right topics you need to carefully analyze your competition again I have explained this exercise in utmost detail in our video editing course episodes 1 and two links will be in the description now to win
the certificate you need to document all of your learnings from this module and the next module and post them on LinkedIn make sure you tag me and email me your linkedin's post URL on Talent at theate an.com the deadline for this task is 10 days after the release of this video now to summarize and practice there are some important things that you need to note down from module one you need to sit down and think about the following answers in your notes either on paper or on LinkedIn pick a subject that you can easily research
and speak about without getting bored then decide your target audience then then research similar creators in your Niche who are targeting the same audience and then go to their profile and short list topics that you are interested in and that have worked for them then further categorize those topics into Timeless versus trending topics and then only work on Timeless topics first because if you pick their trending topics and if you make a video on those trending topics today it will not work but working on Timeless topics will help you strengthen your scripting skills trending topics
do not require too much scripting in the first place because the topic itself carries most of the weight once you do this you will be ready to start writing your first short script in the next module I'll take you through five of my Instagram reals and explain how I chose that topic what was my scripting process why exactly did it even do so well and what are the small nitty-gritties that you need to take care of when you're editing your reel so let's get started all right so we have five to six reels in front
of us the first reel that I will show you right now had played a massive role in the growth of my Instagram channel so when I released this real I actually went from I think 50,000 followers to like 100k followers I have broken down the entire process in this video called how to get 100K followers on Instagram in case you're trying to grow your Instagram I'll put the link in description let me first play the real for you and then we will break down how does this real work so CH this technology can change a
ton of people's lives who are watching this right now how do you work assignments research and emails ch.com for free for more such content on design and Technology follow your all right so on my right is the script and apologies to those who are not Hindi speaking folks uh you can skip to real number two from real number two onwards it's completely in English but yes the first sentence is Chad GPT why is everybody talking about chat GPT and then I suddenly switch so let's come to Pro let me just show you frame by frame
okay I'll mute this CH gptq the first sentence of the script is a question and by the way this is a trending topic and not a Timeless topic now instantly at the second second itself I now have Gary ve come into the picture which is somebody very very popular almost everybody on social media recognizes him so by taking a picture or a video from his real where he's saying this technology can change a ton of people's Lives who are watching this right now I have instantly taken his credibility and his intensity and then have increased
the stakes right so the point here is that in the first 5 Seconds you have to give an incentive to the viewer you know like a proper hook and this was my hook and then I say Gary saying the right things so now I have given them a more incentive to watch this de in the end so that they are also curious what exactly the chat GPT even right and then I put another shocker that Hindi maybe chat that it speaks in Hindi as well so only 12 seconds have passed and in my story preview
you get 15 seconds so in less than 15 seconds I have put up a good question I have shown somebody who's a celebrity who's also taking this thing very seriously T I've given you an incentive to stay till the end and then I've also given you a fun fact which is that Hindi May chat and background music is also like very scary very build up and then I used to make these title sequences right what is Chad GPD and then I'm sort of explaining in a very simple language you know you don't need me uh
to explain you the scripting like I think after the hook it's like it's not very fancy of a script right and if you're wondering how did I make these videos these are made in Adobe After Effects uh you have to use a 3D camera I've explained these things in detail in our video editing course but the point is in my entire script the hook actually gives you a lot of reasons to stay in the middle I'm explaining why is this technology important and then I give a call to action where I say that you can
go to chat. open.com and free things anyway do really really well and then I have my outro that for more such content on design and Technology follow your those ANM so this real did very very well really really help me grow fast on Instagram now let me show you real number two which is a pretty recent one okay let me play this for you literally that's my voice that's scary recently instag fake fashion brch HDFC Bank vigil and nor Lulu melon fake brand launch basically they scammed you to save you now check this out we
put this all over the Internet and people watched it but when they clicked on the link they found out it wasn't me it was vigilante it's crazy how convincing this is because from the people to the news everyone got confused name already popular they did this to save you most of us think K AI frauds are just stories but the truth is these frauds can fool anyone of us it's impressive how much effort HDFC bank has put into this to make sure we become aware do you think 2024 SS scams let me know in the
comments awesome so this is a proper 1 minute 24 second long script extremely extremely difficult to pull off because the more seconds you add to your real the difficult it is to you know get people you know hooked now let's break down on why this reel worked first of all this is a split screen format it is way way more easier in the today's Trend uh reel segment where if you split the Reel into two parts and your face is also visible and something interesting is also happening on the top uh this format was not
very popular when I was making these kind of reels like full portrait reels were the trend but now we're seeing this editing style where you have like a split screen just to make my reel stand out instead of like a straight line I made like a diagonal line and the first thing here is that instead of my face I have used Nora's face right and she's saying literally that's my voice that's scary so now I've taken a celebrity and the celebrity is saying something which is slightly conflicting the stakes are high and then you have
something on the top right so this is Nora and you can instantly know that there's something there are two noras in the picture so what exactly is happening and we're at the 2C Mark okay then we have newspaper articles so with the newspaper articles the stakes are getting higher and higher but I don't show too many of them like just two three just to make sure that you know it is making sense that something big has happened and in the background I have like those camera shutter voices to make make it look even better this
black thing it's called a vignette all of these things are very easy in Adobe After Effects and then I say recently Bank Instagram fashion BR launch Now understand what is happening right here look at the construction of the sentence recently Bank Instagram fashion BR launch here can you see how weird this entire sentence looks like it would instantly Peak your curiosity keep hi why would a bank even do this so notice my hook is triggering a question it is trying to answer a question and on the top I'm showing you Nora fat doing this advertisement
so now your brain is trying really hard to come up with a possible answer then I say Nora videos a fraud and then as soon as I say fraud then the Intrigue is even higher because all these kind of videos where you show where are you losing money things about a fraud things about something new which is very Sensational like sensation work works really really well okay now just giving a fancy hook also does not make sense so now I need to give value right it should not just be a clickbait so then I use
the most simplest language to explain what is happening so I say that in AI videos Deep fake and by the way in parallel in the market itself the sentiment around deep fakes was on P curiosity so it is also like a very trendy thing right it's this is the the entire strategy here is of the push and pull thing this is a peak pull content right it is is actually pulling in a lot of people who might be interested in defix who might be interested in AI HDFC Bank vigil atie and Nora F mil Lulu
melon fake brand launch very simple English nothing technical basically they scammed you to save you now check this out and then I'm having like a reaction video I'm shocked it's the easiest way because otherwise retention di so it's just way more easier if your face is at the bottom so that the audience can sort of feel that they are watching this video with you right and then I will say that it is crazy how convincing this is because people news everybody got confused then I take my phone I show like a raw footage of my
laptop it just makes it more authentic then I'm sort of explaining what the process is and I've used like arrows anytime I say vigilante becomes this you know at that exact point you know the scene Cuts right so vigilante so exactly when I say nor that is when the scene Cuts right so all of these things are really important when I need to show the phone screen recording I've kept a white background with a subtle Shadow and rounded edges so that you're not distracted so your focus stays in the center right and then I'm just
sort of telling that you know this XYZ thing happened and people think that it can't happen to them but it can happen to everybody else so then as a viewer you're like he's right like it can happen to my parents it can happen to my friends so this thing got massive shares right like if I were to show you the insights of this a lot of people shared this a lot of people stayed to watch this video till the end right so this is a good example of a real where the script was so long
yet it did very well because it coupled a trend a good celebrity a big conflict it gave value it explained the entire concept it's a proper proper Blockbuster real package now let's come to real number three here the first frame of the real is not me but it is sandep maheswari and I say let's take a simple use case that so I am not even adding a sensational hook I would literally start with the core value itself so let me play the real for yous let's assume Define okay act as a senior digital marketer who
specializes in infotainment courses and email marketing step number two is you define the task and give context he I am reaching out to my subscribers most of these subscribers are in the ages of 18 to 24 their goal is to make money through YouTube videos you need to create a campaign of 7 days where I can reach out to them via email constraints constraints keep the limit to maybe 300 character don't extend it to this level then expectation expectation the tone should be conversational avoid marketing buzzwords so you need to specify the tonality keep it
conversational and my target audience is this or this you checklist you assign a role you define the task you set the constraint and you set the expectation now again see when it comes to AI based content I am not a very big celebrity right AI in general is not a very fancy topic and I apologize I think I've just realized that a lot of these reals are in Hindi so I sincerely apologize to non-hindi viewers I will try my level best to explain you the fundamentals in English so just bear with me the point here
is is that the first frame itself is of sandep maheswari Sir somebody who's like a legend like people are di hard fans of this one single man I am such a big fan it was a dream come true for me to share the stage with him so in the first frame okay let's do this frame by frame and of course you know once you are done with this video I would recommend you to download these reals I'll put all the links in description and just analyze the way we've done the sound the the transitions I've
I'm not going into the editing aspects of it right now because this video is only about scripting right but as I told you a real has multiple components topic scripting a rooll Boll sound there's so many components and we will cover all of those components in the upcoming videos today I'm only doing scripting but I would still recommend you to download these reals and analyze them very very carefully by the way these kind of captions are with descript a lot of people keep asking me how do I do these it's a tool called descript and
it's a pay tool let's take a simple use case now please note that as soon as I say let's take a simple use case just because I've used the word simple or automatically a lot of people will accept to watch this real if I were to say let's take a complicated use case half of the people would drop off at this exact point then we take this grd thing I've put a label called use case and instantly in less than 1 second I have just typed out the entire use case I have not narrated it
so I'm not wasting time we're still at 3 second 21 frames I've put like a nice typing sound and then instantly we have a lens flare transition which is way more seamless than a pan transition so I completely avoid pan transitions in reels because it almost feels like the real only has changed right so I make sure that I use lens flare and then in this exact frame we have declared the fact that an and sandep sir are on a podcast platform so The credibility is really high I would not say something stupid now because
you want to do XYZ you won't be able to answer directly by chat GPT so see what I've done right now I have quickly set the context that you might be trying to do something but you will not be able to achieve it so I have introduced conflict that you might want to do this on chat GPT but this is not how you do it so if add a negative then I say this is how you do it so now I'm explain the solution when I'm explaining the solution the scene cuts and then we have
a point by Point checklist sort of a thing now anytime you create something like this viewers love it because then they actually feel that the information is organized and condensed in a way where I can save this for myself for future use so then I'm just like cutting the scenes one by one right like I'm typing very quickly I'm not narrating the entire prompt okay I'm just defining what it is so that you can take screenshots you can save it so it's it's very value dense not even a second is left wasted and then in
the end we summarize the entire thing which is also a very very important thing right and I'm giving you reactions of sandep Sir as well so while you are watching you have your own reactions you're seeing that the opposite person is also giving reactions and then I've also made sure that the subtitles do not extend more than two to three words this is also a very big mistake people usually keep their subtitles at the lower one third of the edit whereas it needs to be here or in the center I have removed the karaoke effect
from my recent because I feel like it was too distracting at that point this trend was going on now it's no longer there and at the very end we create a checklist as well right so now the safe caution will just go highe so overall good hook there's a conflict I've broken down the entire process this is again a one minute 5c long script very difficult to pull off a script Beyond 60 seconds because people just stop watching but because every information was concise it had ton of value it had a good hook it had
a celebrity in it it did well now we'll come to real 4 this was was a pure timing based reel okay and the concept was also very unique so this was not like a very conventional reel this is where I have tried like my own creativity not follow that hook pattern I had made one more re which was very cinematic I will ask my editors to put it uh right now they just look too fake they sound too fake it's just impractical [Music] F real human it is so yeah as you saw this was not
like a very conventional real people still loved it this was more of a push reel and not a pull reel I felt like this will not get views luckily it did get views because of Cinema aspect the storytelling aspect was really really good this again was a very good example let me show you I am not real I am artificial intelligence speaking Ana's script Mr Mera can change the way I look he can also change the way I speak yes this is happening for real without spending a penny on actors or cameras you can use
this AI tool to make really realistic videos it's called Synthesia and it is hands down one of the most impressive AI video generation platforms I've ever seen and you forgot to tell them about the Santa videos oh yes you can legit have Santa sent you a recorded video for Christmas yes Mr Mera is not joking they have over 65 avatars different sound and the accuracy is shocking startups product demos and presentations it is perfect follow anmer for more such epic content on technology and design now let me break down what I've done here so firstly
I have shown a random AI robotic looking kind of a girl as my first frame and her first sentence is I am not real so instantly in your brain it's like she looks pretty real but she's saying I am not real why is she saying that I am artificial intelligence and then suddenly at the second second because I have to change the scene every two seconds I change it into a different girl altogether and she's saying I'm speaking ANM script so now people know that this is not some template and it is actually happening right
now then I again cut the scene with a transition by the way these transitions are from the MR horse plugin on Adobe After Effects which is again paid so then this Uncle comes and he's like Mr mea can change the way I look he can also change the way I speak I specifically wrote Mr mea because these guys were not able to say an right so I made sure that I tweaked that and I'm changing the voice also so when I he first says I look and then I speak also he can also change the
way I speak so can you see how I have shown so many examples I've shown four examples in less than 8 seconds so I'm giving dopamine hits back to back and then I'm like yes this is happening for real in the background the music is rising and at this specific moment the drums start so now the buildup is happening and then my second Hook is that without spending a penny on actors or cameras you can use this AI tool to make really realistic videos but I'm not revealing the tool so I've blurred it out with
an emoji so now the Intrigue is high you will stay till the end to figure out what tool is this okay then I say it's called cesa so this is one mistake that I did maybe CA reveal it would have been like way better but somehow people still stayed because it was trending and people were like how does this even work then I've put the exact tool screen recording so that it looks real and then in the middle because this was Christmas time I distinctly remember this was Christmas so again I am taking something Timeless
and trending and sort of fusing them together Timeless because a lot of people will be interested in AI avars even the next month but trending because now I've put in a Christmas aspect to it so she's saying you forgot to tell them about the Santa videos and then I'm like you can send a recorded video for Christmas so now I have given the viewer another idea another reason to save this deal and come back to it or maybe share it to her friend or whatever it may be because it is Christmas season and then you
can have a video like this and then in the next frame I actually show a Santa Claus that says Mr Mera is not joking so now you as a viewer can actually see the outcome and it would make you more excited then these are screen recordings added an Adobe After Effects I always made sure that I show you the exact tool at that point a lot of creators were just showing stock footage and random illustrations I always made sure that I show you the exact tool the exact UI and then in the end I'm giving
different use cases startups product demos presentations it's absolutely perfect then the outro which is very very important that follow an for mosuch epic content from technology and design and then I show my logo so good hook I've sensationalized the entire concept because it's almost like the avatars are talking to me you explain the entire thing you give use cases if possible you plug in something which is you know in the season in this case it was Christmas and then in the end you put the outro now we come to real number five again you would
have noticed almost all of these reals are AI based content I was originally a design Creator but I was so curious about AI that I just could not stop researching on all of those things and luckily I started making videos about it and luckily my channel picked up once I entered AI so I started with design but not a lot of people are interested in ux you know as compared to AI or business or Finance in general and that switch really helped me grow super super fast and I feel like this process is very natural
you start with something which is like very Niche you crack that concept and then slowly slowly you expand now this real five did not require a script at all but there are two important principles I want to teach you number one in today's time your real needs to have an upfront caption just like this and that caption needs to be sensationalized okay it has to be unique try to have your logo this was a wide video that I took from my laptop I did not script it but I knew that the topic itself is very
fascinating so let me just play this for you turns out that Chad GP can now breathe as well so this is their mobile app let me show you something all right you're on camera I want you to reply to my questions in just two sentences use Ms and as like a normal human being and also pretend to breathe when you're speaking sounds good um yeah sounds good to me I'm uh ready when you are I am ready right now uh can you think very closely and tell me when will you actually come and meet me
in real life um as an AI I can't uh meet in person or you know exist outside the digital world but I'm always here uh ready to chat or help out anytime you need this is absolutely incredible you should check this out go and prompt your chat G P to use arms and rs and breathe when it is talking you're going to be so shocked okay now this category of real is not with a sensational hook no fancy editing no transition no production no fancy camera just clear sound and a topic worth addressing this example
I've added this example specifically it's a slow burn reel no edits at all just in the middle I had edit some segment because it was taking long because of the internet but here the topic was so interesting that even if the edit is mediocre even if the camera is mediocre I was not wearing my lenses I had not washed my face I was supremely tired but it did work but it worked because first of all the caption on the top made it very clear that it had something very crazy chat GPT voices can now breathe
what does that even mean right and then I'm doing something which is very simple so my first sentence is Chad GPT can now breathe as well this is the mobile app everybody has the mobile app if I were to show this on the laptop half of the people would have stopped the real thinking that they can't do it so I've made it very accessible and the demo look looks very raw and because it looks very raw on one side I've made a claim on the top that it can breathe and on the other side the
video is so raw so your brain is like how is is even possible right and uh it it is supremely supremely interesting how if you choose the right topic even if you record it from your phone and if your sound is clear and if your hook is clear hook in this case was not what I was saying but the text on top it will still do very well and that is why on Instagram emotional content friendship based content pet content all these things do very very well but the first frame needs to either show something
here visually which is very appealing or have a caption which is incomplete you know which is applying the zarnik effect as they say which means that you tell something but not reveal the entire ending now I know that in the video I said that I will explain you five reels but there's one more reel I wanted to show you which is reel number six where I did not even open up the camera to record myself okay this is simply me sharing my own thoughts and then just adding footage of other movies and I did this
two three times and it has done pretty well on my Instagram this entire pattern this format of text with movie it's doing very very well now let me explain you how this works okay let me first play this real for you become a walking Paradox that's how you gain an edge in life study War but read poetry understand science but discover art the most elite performers in the world are a paradox in one way or another they can connect seemingly opposite ideas and weave them into their work that's the only way to add dep and
dimension to your character and to become one of one in a world full of carbon copies all right now I'll tell you why these kind of reals do pretty well okay number one when you use movie scenes popular movie scenes every movie scene can trigger a very strong emotion into the brains of the viewer right when you use Dead Poet Society when you use Goodwill Hunting you use Taris AER like all of these movies strike a very very strong emotion in the background I'm using Interstellar Han Zimmer con Field chase which again very very strong
recall I'm using landscape footage that is why I've put them in a square box but what I've done is I've duplicated that video in Adobe After Effects and there's this thing called as a CRT effect if you go to YouTube you can just search for CRT effect many many tutorials are there then this font I got from invat elements if you want to learn marketing design in general I've already made a very detailed video on my YouTube channel that teaches you the basics of brand identity brand colors and typography I'll put the link in descript
description this entire template was also from inato it's like a TV template so we've put the video and then the first line itself is a becoming a walking Paradox now the fun part is that these thoughts are not even mine this real right here is a perfect example of being a curator and not a Creator all the five reals that I've shown you before this it was a peak example of me being a Creator because I wrote the script I shot myself I did the editing everything I did real number is also very successful which
is me curating what is the curation I read this quote that was written by somebody else and I thought this quote is so interesting but he had posted it as a tweet I took the same tweet and I just set it in front of my iPhone mic I did not even use this mic I use my iPhone mic and I decided to just combine a bunch of videos all together put good music on top of it change the scene every one second you know see that add depth to it also add real people so that
becomes even more inspirational more inspiring and then give credits to the main person who has given this quote in the description and in the video so that person also wins because I gave him so many views so many Impressions on his Instagram for free I also win because people really really love the edit so they will remember me for these motivational reals and I did not even sit in front of the camera I did not think of the Cod all I did was put things together in a neat and clean manner so the biggest goal
goal of this entire exercise was to tell you that to become a great instagrammer you can have a mix of push and pull content and within that content you can either act as a Creator or as a curator sahil Bloom is a great example of a curator if you're a student who does not have too much of experience in his or her field just be a curator so I hope all of these things did make sense I know that there's a lot to digest you will have to practice a lot uh this was again like
a very very brief overview of how scripting works I would strongly recommend you to download videos of creators you really look up to and listen to their scripts and write them down with your own hands badsha in his recent podcast with nikil Kut on WTF said that when he was young he used to download songs by Backstreet Boys and listen and then write the lyrics because they didn't have websites like genius.com and lyrics all of that right so when you listen to something and then when you write the transcription yourself the way your brain makes
patterns is just magnified so I would personally recommend each and every one of you to download these videos sit with yourself and do this homework do this for at least 20 to 30 reels and figure out how did they write the hook how did they script it what was the call to action what was the beginning hook how did they explain something should I make it in Hindi should I make it in English try it with your audience I would recommend even if you make Hindi content have at least English subtitles so that it's accessible
to the entire world otherwise if you stick with just English content works completely well but please make sure you invest in a good mic I have already explained all of these equipment based things in my video editing course I've also explained this in my setup Tour all of my content is available for free but for some reason people just don't explore and watch in detail but yeah let me know in the comment section if these exercises helped you and if you want long form script analysis as well in episode number two because episode one is
just for viral Instagram reals maybe in video number two I can take you through my my YouTube process as well if you like this video make sure you write your detailed feedback in the comment section I'll be checking how good you are at writing your thoughts so do not use AI for it make sure you check out brilliant from the link in description because it's extremely helpful for students who want to upskill themselves and also learn how to teach extremely complicated topics in a very simple and easy to understand manner majority of you have still
not subscribed to us so please make sure you click on that button right now and hit the Bell icon so you do not miss the next episode of this personal branding and content creation course I hope that you're taking care of your mind and body this is your those anch mea signing out
