Welcome to the 32nd day and me completely restarting and scaling my business from scratch and essentially in today's video you are going to watch the entire process of me starting about 32 days ago my business completely from scratch not having a name not having a logo anything of that nature and building it up to where it is now where I've onboarded about 12 clients and cash collected I believe about $5,000 at the Time of this recording essentially you'll be able to watch the entire thing the biggest lessons I've taken away from it and kind of
the whole way that I put it together so without further Ado I'll let it play this is one month's Revenue in my coaching business in this stripe account you can see we've made over $500,000 and if I click over to this stripe account you can see we've made roughly $600,000 and all this to say that I am no longer running this Business I'm removed from it my partners are still running it but today I want to show you I'm going to be restarting from scratch to build a business completely public how I'm going to do
it and why I'm going all in so to start I'm going to go through the basic information of the business as you can see over here that I'm going to break down the entire funnel and all the social channels that I'm using and then also just the full process so you can kind of follow along With me so the business name is 7 figure Creator as you can see here this is the logo and I kept it very simple I just went in canva as you can see here this is the first prototype and then
this was the final copy of the logo the offer that I have is scaling to $1 million a month or working 20 hours a week that's personally what we did in the previous coaching business so I'm going to be replicating a lot of the strategies that we actually use to do that and then the Mechanism so pretty much this is how I'm going to do that it's first principal scaling which is basically a thinking Concept in science of distilling something down to the most simple way possible and then a very important part here is this
thing that says meta example essentially what this means is a business model that is almost acting out what they're saying as they're doing it so all the funnels that I'm going to be using and everything that I'm building My product as you might say is literally the funnel that I am using for my own business so I am using my own business model which means that Me growing also means that all my clients grow and all my students grow which means that it's going to be a huge and massive flywheel and honestly just be completely
transparent with how everything works as I'm doing right now so the unique angle that I have and what you're watching right now is the startup style Documentation so as you can see here on my Instagram page this was day one and I'm going to be posting these very very basic reals of just me sharing what I'm doing in life how it's working and me actually scaling this business up in the process that I've seen a lot of startup Founders do where they just share their life in what they're doing to build a lot of authority
with their own personal brand and also explain what they're doing here istic so this is basically Just like core tenants that I believe in and that I run the company off of the first one that I have is think first principles as per I guess one of the mechanisms that I have right here data is the driver so I'm only going to make ever decisions based on data which I can walk through in just a second here and then finally I have do it now so this means is just having a crazy sense of urgency
kind of like how Elon mus SpaceX all Those companies operate and then ignore everything with the number one priority just a lesson I learned in my previous business tools that I'm going to be using extremely simple so I got G Suite which is just the domain that I've set up and for your information it's just Alex 7figure creator.com so if you want to email me some spam DM me whatever it is you can do it there YouTube um that is where I'm posting this video on right now Instagram as you can see here going To
be documenting this entire process clicking back over I've got chat GPT I'm actually going to be integrating a lot of AI to actually do my content and actually build up vid IQ so I can actually get better YouTube video SEO and whatnot Myro how I'm showing you this now canva to make thumbnails Graphics anything like that don't need Photoshop to process my payments and then also host my entire kind of community setup as I can show you right Here what we've got set up for it honestly nothing crazy at the moment I'm just actually trying
to still put it all together so we'll see I guess how this whole thing pans out and then from that point on the only other thing is Monday where I'm going to be managing the YouTube video CRM which I can show you some other day because it's not actually built right now then from that point on what I'm actually going to be running as a funnel and this is going to be kind of The full meta funnel that I'm using because I don't believe in email lists I don't believe in building these crazy automations that
I did in my previous business I think it can be super simple and something that you run honestly with very little work so pretty much goes like this first off we have YouTube exposure which is going to be these videos that I'm producing right now three times weekly uploads so Monday Wednesday Friday um one viral Style Video so this is going to be to attract as much chance as possible get as many people in the funnel one Niche growth so this is within my Niche so for example me breaking down a funnel or a sales
training or something along those lines and then one nurture style there going to be completely random video that has almost nothing to do with business and more so just my life for example one of the videos I'm actually going to be doing for the nurture style is going to Be a complete office tour of I guess the room that I'm in right now which you've only ever seen kind of this angle of then from that point on the YouTube video goes to a few places first off it goes to what I call the magnum opus
video this is pretty much a video that explains my entire process on YouTube it explains how I work what I do and if I actually pull up a whiteboard right here here's essentially what happens we have each and every single video like this And what they do is they all direct to this one video that is going to be super big and super important so let me do that right here and essentially what this video does is it walks through my model and is almost like a vssl that also provides value so I can call
it a value vssl I just like the name Magnus opum sounds cool so from that point on they're going to see the value V cell and because each video directs to this as the main way of me actually going Through and selling my product what's going to happen is that this is going to start performing on the algorithm because every single time let's say 100 people watch this video five of these people are always going to click back to this video so every single time I post it's just going to get compounded more and more
and more which means that it's going to get pushed in the algorithm and start to grow exponentially like this and that is going to be my plan when it Comes to where my YouTube videos link my descriptions and then also from that point on I'm going to be directing people all the way over to my Instagram nurture right here where I have those daily reels which I'm actually going to be uploading as shorts as well on this channel and then also Daily stories which I mean if you see right now I kind of just walk
through what's going on my life yada y yada Y and uh yeah that is essentially the story aspect of it just Try and be authentic top of Mind share what I'm doing be transparent actually grow a relationship with everyone in my audience almost like I have a camera and I'm just talking to my friend from that point on we have the highlights pin posts pretty much just to explain what I do and I guess why I'm actually creating all this content in the first place CTA to DM so just having conversations with people and then
a value based conversation to see if it's something They're interested in and from that point on it goes to the funnel so essentially this is going to be where I'm processing payments it's going to be where I'm communicating with clients it's going to be where everything is hosted potentially even my team this in my personal opinion is a lot stronger than school as a community platform right now and honestly it gives you so many benefits that I'll walk through in some other video but I'm going to be Also setting up a landing page on this
so as you can see right here this's a landing page that still needs to be built got my whole story all this stuff on it I'll show you this when it's complete it's actually one of my things that I actually need to do for today as you can see so probably come in within the next week or so you'll see that and then it goes into the seven figure Creator $1 million year offer I plan to completely be transparent of my prices Everyone will know how much I charge what I do for it there's going
to be public reviews because I really want to build this as a public product as I mentioned again because it again is a meta business so means me seeing success means that all my students are seeing success because the methodology is obviously working if I'm seeing success now show you the data aspect of this these are all the metrics that I'm tracking for to make sure that I'm on Target with things make sure that I'm actually moving forward so Alchemy and visual that's a personal thing bank account I like to check the number in my
bank account and my sold net worth every single day daily reel and short daily stories YouTube video posted three times weekly so either click posted or not posted then I track my new subscribers new followers the amount of inbound DMs I get to people dming me ask me questions and kind of opening up those Sales opportunities call scheduled so how many calls I had in my calendar showed calls and then closes and that is the full kind of spin out of what I've done so far to actually build out this business and now let me
explain why I'm actually going to go all in on it so the reason I'm doing this in the first place is because I have a hunch and if this hunch is correct the $2 million a year that my coaching business is on track to make with the monthly revenue is going To mean nothing in comparison to the opportunity and the business that I can create by scaling my personal brand essentially I believe that the personal brand is the way of the future we keep seeing these guys get exponentially and stupidly rich in front of us
just by posting content and I want to show people how to actually do it while I'm doing it myself because so many of them are going to be selling a course for trading or they're going be selling a Course for Ecom or how to start an SM but in reality it's never going to be the model they running themselves so I want to take this opportunity I kind of see as a gap in the market to be a content creator that is actually teaching the business model that he himself is running actively and showing everything
that he's learning along the way and that is essentially what I'm going to go all in on build my personal brand and build something in the next 5 To 10 years I can still see myself doing and that is pretty much the long story short of why I'm doing this I'm going to be documenting again on the this channel executing the exact strategy that I'm doing as my product in front of your eyes so if you see me getting views and if you see me getting customers it means that you can do the same and
everything on this channel is going to explain how to do that stay updated with my daily Journey I'm going to be showing Everything on Instagram and also on these YouTube shorts here but yeah as you can see I'm kind of burn with energy and I'm just super excited to see what this taken and I appreciate you sticking along and yeah just watching this video oh and I forgot I hope the value that you got in this video was worth the time that you spent watching it peace out maybe some of you guys know maybe some
of you don't but I quit my $2 million a year coaching business to restart Completely from scratch and document and on this channel I actually signed my first three clients for this business in my first 24 hours of starting so today I want to break down the strategy that I use cuz I know that's a milestone that so many people watching this video probably still want to work towards and I used a barebone simple strategy that I think anyone can actually execute and implant on before I hop on the computer and tell you exactly what
the strategy That I used is I first want to explain a little bit more about what the business does the company's name is called seven figure Creator and essentially what I do at the business is I help coaching businesses and people that want to start creating and producing content online monetize Their audience the same way that I actually did at my previous business so given that the offer that I actually ran for people is that I'm going to onboard them and sign their First client for free and then once they actually begin making money I
can continue the service and we can begin on a paid version now the reason why that offer is so so appealing is because everyone is offering these crappy free lead magnets where you have to go and consume a training then after you're done consuming the training you have to actually go and do that thing or they're giving you some free personalized road map which doesn't really mean anything Because they're not personalizing it and they don't really have any relevance or details about your situation so instead I said okay what is the absolute most guaranteed no-brainer
offer that we can make somebody and I just threw it out there and just going through the strategy I'm going to show you today I was able to blast out maybe 10 to 20 messages so no actually content that I post or anything like that and from that alone able to get so many people that Are getting started and I'll actually pull it up as I speak right here if I am to go to Monday on my calendar of next week which is when I am going to be meeting with all these people you can
see that I've got all my onboarding calls scattered throughout the week on that black square right there so I'll explain how this all happened all right so now we're on the computer let me explain the process of how I actually started the business this fast cuz I Know a lot of people in their first started business it takes them weeks and weeks to get rolling and then actually how I acquire these clients so when you start a business there are a few things that you want to outline for yourself first thing that you want to
outline is going to be the softwares that you're using and the overall strategy that you have so what I did is I made this visual right here and essentially what you can see in it is that I mapped out a few Important things first thing that I mapped out was going to be the methodology that I had the offer the mechanism which is essentially how I get people results the Unique Style which for me is startup style documentation and then from that point on the most important thing that I actually did completely first was the
funnel that I plan to run in order to get people on board and that is the initial step that you want to just so you have a Visualization in your head of what you want the business to look like endgame then from that point on and let me actually throw my hat on not having the greatest hair day here so from that point on what you actually want to do next is you going want to go ahead and Define your ICP and what your actual target market looks like here so what that means in this
situation is you need to find the following things first off you need to find who you need to find The what so this is what problem are you solving and then you need to find a why and you need to also go through and get the how here so essentially this is the process of finding a super solid ICP when I say who I don't just mean like hey I help coaching business owners and I know I said that actually earlier but you want to get very specific and in my situation I know exactly who
I'm helping and it is an audience per owner that has between 500 to 10,000 followers Anyone between that range is someone who I can immediately plug into and if I can get my systems installed they're going to immediately begin seeing results so you want to get very specific about The Who and then again to show you a little graph here the more specific we get the more resonance we have so what that actually looks like is if we had all the way up top here who our ICP is well the guy that I mentioned is
also most likely a guy CU I don't think guys watch these Videos but we've got men at the very top right here then from that point on we've got entrepreneurs so we got entrepreneurs here here and then from that point on we've got the specifics of his business and in direct correlation to the more specific that I can describe him and at the very bottom right down here would be what I said of an entrepreneur guy who's 25 years old that runs a business between 510,000 followers that is the ICP and that is so Specific
and if I address to him specifically down there what's going to happen is the amount that I resonate goes up with him and the amount that I can charge goes up with him because it is so specific and it improves the likelihood of him seeing results and the speed at which he sees results because no one else is marketing to that specific audience that also includes the why so that is the why of this as well what we now need to go for and solve is The what so what are we actually solving for these
people what problem do we have the easiest way to start a business is to solve a problem that is already existing in the prospect's mind so not an end to-end solution but a problem that is already existing that you can immediately plug in that's not that big but you can consistently solve it quickly that is is the key to actually executing on this then from that point on the final thing we have is the how so This is once we actually get installed into their business what do we do in order to go through and
get them results is it going to be something where we have conversations with them or is it going to be something where we immediately plug into their business and build out a done for you service that is the first step we need to outline everything in relation to our offer and then from that point on the final thing that we want to add to our offer in Order to Quick Start very quickly is going to be the free component everyone loves free stuff and if you are someone who's good at what you do and give
free stuff it is going to sell like hotcakes the biggest things that you have with the free offer are first off making it believable because there's this experiment long time ago guy essentially made an ad that said hey if you give me $100 I'll pay you a 1,000 back ran out a bunch of newspapers absolutely no one Bought it so you need to make it believable and the way that we actually make the offer believable is we go through and we add comedy to it and we add damaging admissions to it and what a damaging
admission essentially is is you saying something that would otherwise be a tack on your character something that is not the brightest detail about you and use it as a way to gain trust in the eyes of your prospect a way that I do that is that I say that I absolutely Suck at talking being on camera but as a result of that I'm a systems operation guy I plug into the back end of your business it might be boring but it's going to click like that and get your results that is the example of a
damaging admission because I'm saying I'm not good at something to explain the entire process of my service so when you're offering something for free you might need to go hey I'm not offering many of the and to be transparent if I Get a paying client they're going to be the number one priority however this is going to be free etc etc etc the details of your offer that is going to be the entire offer component which in reality is going to be the 20% of work that leads to 80% of the results you have a
great offer it doesn't really matter if you're advertising on outbound DMS on LinkedIn cold email or even content or ads people are going to buy it especially if you run ads of something For free which I can talk about in a later segment of this video so now we actually have to optimize for the only other variable in our business which is going to be traffic and traffic described at this early phase of a business just going to be as simple as possible it is how can we get our offer to people the simplest and
quickest way to do that is what we are after now we don't need to detour with all the crazy crap and just distractions over here Because a lot of people instead of going straight offer to people they're actually going to go ahead and do something that looks like this so they're going to have their offer and they're going to go zigzag zigz zigzag let me stop around here let me build out a landing page and then let me go yada yada down here and then finally we get to people and it's going to take them
months to do what you could do in days literally by doing the exact same thing And just removing the distractions on your business so what that actually means is if you are producing content that means that you want to produce content on your social medias every single day and you want to explain your offer you want to launch your offer if you are doing outbound DMS you're going to want to launch out your offer and you're going to want to message it to as many people as you can and I don't just mean like text
them I mean get on there And do voice and video messages and for me I did all three of those if I go ahead right now and go to my Instagram profile you can see that I did a little Series where I go ahead and document little day today so I've documented the first three days of actually going ahead and signing these clients and as you can see I have stories up every single day where I talk about the business what I'm doing etc etc throughout the entire day so that actually I have people building
Resonation with me and when I make those offers people are going to immediately convert such as you can see here I walk through the entire model etc etc the company I'm running and this alone has been converting me customers so that is the power of actually just getting the message out there and telling as many people as possible because when you make that free offer and you can optimize again for that time between offer to people you are then going to get so many People that are going to say yes and if you say hey
I'll onboard you completely for free you're going to absolutely fill the floodgates and if the question that you're asking or if you're about to leave a nasty comment because they're free clients and paid clients you need to understand that you first have to deliver to people before they haven't given you any money back and then once you've established a reputation is when you can actually demand and charge Upfront however if you have an efficient strategy to get people on for free at scale and then a consistent number that you say let's say we go ahead
and upsell 33% of them you are going to be rich Beyond Your Wildest Dreams because you'll be able to consistently bring on people with an offer that almost anyone would buy because it is so attractive and then have a predict able measurement of how much you can turn them into paying clients and when you got someone Like that they're going to stay around for a long time you're going to have recurring revenue and a real business which very little times exists in this space so I hope you enjoyed and yeah I'm looking forward to see
you guys in the next video Welcome to my first weekend today is Saturday and as you can see I sleep on the bed in my office right by my desk there I just pull it up onto this wall behind here but yeah I'll get on my computer and show you what we got For today all right so as you can see I actually put my beted up over there when I'm not working but let's do a review of everything that we've got got for today so first things first is I got my reel uploaded as
you can uh as you can see right here and I'm going to have to actually go oh my fingers coming I'm actually going to have to go and uh go through this and upload it to my YouTube short then from that point on I uh just checked in on these videos here this one Looking pretty good I believe the problem with this is the click theate yep and then also on this one Aver duration looking pretty good and the issue again is the click the rate so uh I need to figure figure out how to
fix that I don't really want to do thumbnails so it's going to be a little bit of an interesting problem to solve but yeah I'm going to write out my tasks for the day and then uh you can see me kind of execute it all and start Building the product cuz that's going to be the main focus of the day I just want to get my product as good as possible that is the big Domino of this business if I have a dialed in product everything falls into place and like that is the rule of
business if you have a product that makes other people Rich you are also going to be rich so yeah that's where my focus is going I'm going to show you how to do that so I don't know how well you can Actually see me here but what I do is I run my entire life off of my notebooks here and as you can see I do a lot of scribbling I do a lot of writing down of ideas so I have to kind of come up with a system to manage everything which as of right
now is messaging myself on slack and then hopefully like remembering to check it so I'm going to write down my tasks for the day you know it's one thing to build up this Grand Vision and part of that is actually Going to be reading this book right here how to never lose a customer absolute Banger if you read this book implant everything in it you will have a banger customer experience and if a banger customer experience you're can have a great product and you have a great product you make a lot of money but it's
one thing to map out what it should look like and it's another thing to actually put it into action and do it fast and that is going to be what my goal is and Uh yeah so this is the task list as I can uh show you here we've got everything that I've written so we got morning prayer we've got daily reel and short we have a daily Vlog episode we have the build product IG story that lines up with our war map here which which is I keep it like this so I have a
daily and like calendar view of everything that's going on and uh yeah first thing that I have to do is I have to get this over the short and then I'll Show you and keep you updated as I start uh building the [Applause] product so what you just saw right there was me doing two things first off it was listening to a voice message from an old friend who might actually be a potential client for the service depending on if it's good fit I'm going to let him know that in a second but then from
that point on I went through this thing that I have called as you can see here self Alchemy and I'm going to zoom out a bit cuz it's super personal thing that I probably won't want to share for a little bit but essentially I've gone ahead and reverse engineered my dream life uh I'll tell you what each of these sections say but essentially I walk through the personality traits that I'd like to do more of and then I also walk through kind of the heuristics that I have as a person so what I want to
do and then I also have the lifestyle I Have the people and most of the people is honestly just people that I already know just want to keep growing with them already and then I also have my story and just kind of Define everything that I want in my life I don't think it does anything in terms of crazy spiritual manifestation esoteric obviously what you think about comes of Fring stat what you attract but essentially I do it just so I have a clear picture and like actually a Target that I'm working Towards then from
that point on I've shown this many times but I have my business mapped out I think this is completely essential for anyone that's trying to build a machine of their business and not just like running around a muuk on a show honestly you have to have some form of visual so you can look overhead Birds ey you on the business to actually know what's going on but yeah that is essentially what I've done so what I'm going to do now is I'm going to uh get back to the guy over here and then from that
point on I'm going to put this over to a short and finally but finally finally finally get to uh the product work so ladies and gentlemen what you are looking at is the initial layout of how I actually want to build my product so what we have here is in this book how to never lose a customer again I essentially have read it many times before but I asked chat GPT to summarize It for me here and I went through this reread it made sense to me and essentially what I did is I kind of
put it in into uh oh there we go there's me but I put it into my own words of how I am actually going to be building it out and an example some of those things so I'll explain what each phrase means first off we have assess so this means that when someone is actually getting onboarded to our product we need to make sure that they are a good fit by Providing testimonials client results and make sure they fully understand the process because a lot of time people are going to buy because you suppressed Their
Fear of payment and not because they actually want the product so make sure people are on board and sold the right way second is admit so when someone actually decides to buy celebrate their decision provide them personalize stuff make it cool make it fun for them third part is airm so Remove the buyers remorse by providing an actionable timeline so as soon as somebody starts I want to give them like hey this is what we're doing here's what's going to work boom boom boom boom boom they know exactly what's going to be happening so they
don't have that phase of buyus remorse and we reaffirm it by showing time and time again testimonials and just ways to show that they can achieve results same way that all the results have then we're a bit Blurry here okay fourth we have activate so when our customer actually uses our service for the first time we need to make sure that is the best thing they've ever touched so I have some examples here that includes building a personalized presentation show with called the crap ton of energy and then also completed assets so if then the
onboarding call instead of just going through the boring hey can I get your Information all it's not them giving giving away things we're giving things to them that's a great way of on that first touch Point showing what the working relationship is going to look like because the onboarding call is the 20% or even maybe like the 1% of calls that's going to shape every single client relationship every single call from that point on then we have acclimate so this is when they get into the routine of using your product and Service the best way
to win the long game of acclimating is just by providing daily Banger support education and always exceeding expectations in any way that you can imagine so if you on a call run away with feedback to let's say for example improve YouTube video speaking instead of letting them do that themselves you want to get them with every single YouTube video speaking video you can find to actually help them and then make sure that you're always Following the initial road map you laid out so then from that point on accomplish this is something you're probably going to
have a big takeaway but as a customer achieves goals and Milestones with your product you need to be celebrating each and every single one of them so they understand that this is not like hey when you get to that end result of 100K a month you have like that's the only goal of the product if you don't get to 100K a month you failed You want to celebrate every single little Milestone outline exactly what it is to keep their enthusiasm up so I've written this here the first YouTube video they post the first lead they
get the first appointment they get the first client the first call the first everything they get and even smaller Milestones 2.5k a month 5K a month 7.5k a month 10K a month 25 50 just celebrate everything along the way of actually showing them that they're achieving Results and have those milestones in place finally adopt this is the when they actually achieve the result you want to provide gifts to them so this is where you see things like the two comma Club award come into play there these things like shirts sweaters all these things come into
play so that they can move into the eighth phase and actually achieve it which is advocate so they want to become a raving fan who recommends your business and gives you Referrals and all these things and if you do a great job of coming up with a unique way for someone to adopt your business it's going to be almost public marketing so I'm actually going to write down here I can't think of a crazy one off the top of my head but I want to find a unique mechanism of adoption so for example let's say
they all change their background to this for example No they all change their background to this for example that would be like a cool way that people know that they are part of seven figure Creator they went through our business and finding something unique like that in order to have them actually Market the business and then give referrals because they had such great client experience and yeah if you're wondering what I did with the bed that's on the floor it goes up there while I'm working and I've got a little Little sucker I don't know
if I should drink that or not I probably shouldn't we'll see how far and how the day treats me but yeah what I'm going to be doing for the rest of the day and what the actual plan looks like so first things first is I really just need to take all of that information and I want to give jop point after jop point after jop point of every every single Milestone that my client needs to go through once I've done that it's easy to add gimmicks Etc etc But first you essentially want to find what
needs to happen so they need to celebrate do they need to have a gift given to them do they need more education you want to find what then you want to move to the next layer which is going to be the how so what is in this specific case is the gift going to be a hoodie or is the Milestone them getting their first client or is it them getting a million to view video what is the Milestone and then once you found the Milestone the third and final layer is going to be how we
actually execute it so it's going to be the Tex stack that we use we have to use zapier do we have to use slack do we have to use Monday what do we have to do to actually execute and build this and if you can map all of that out before you ever even touch building your product at all it's going to be super super easy to execute the entire thing because yeah the plan is not going to go exactly there you Imagine from A to Z but you can adapt it along the way and
always have a bird's eye view so that you know you're building a holistic experience cuz the mistake that I've made so many times is I'll go ahead and I'll build this product but I'll build one module here one module there and it doesn't All Connect into this amazing experience that people receive so ends up being a Bittersweet service overall so yeah I'm going to be mapping that out and uh yeah That's pretty much going to be the rest of my day today tomorrow I'm actually going to be showing you how it's actually going to look
when I Implement all the board and everything on there for the clients that I'm onboarding one is going to be on Monday morning very very early cuz he's in a different time zone but then the rest during the day and I'm going to show you walk you guys through that show you how it went but I wanted to get these guys the best Results possible and yeah I just want to take you through the process of me kind of grinding out to do that and if you guys enjoy this longer style more authentic content please
let me know I plan on doing these daily but let me know if you guys want it if you don't want me to get rid of me I hope the value that you got from this video is worth the time that you spent and I will see you in the next one all right maybe some of you guys know maybe some of you Don't but I restarted my business 5 days ago and today I want to break down the seven figure funnel that I use in my previous business that I'm going to be implementing again
that doesn't involve any landing pages to give you an overall update of how the company is doing we've got four people on board right now they're going to be getting started all tomorrow one I have to stay up for cuz it's super early in the morning but the other thir just going to be in the Afternoon but yeah I'm going to be walking you through this funnel because the era of landing pages and opt-ins is just no longer existent four years ago you could create this opt-in webinar funnel and people would pay so so much
time and attention to you but today because so many people have made so many offers because so many people have gone out there and began preaching what begins happen is at the consumer level people just don't care about your free Trainings they don't care about your information and the attention is a lot more scarce I myself do this and I very rarely opt into anything and every time I do I get these crappy trainings so today I want to explain a little bit of a different approach because if you are to nurture people exclusively through
your YouTube content and also using other platforms like Instagram to build a sort of parasocial relationship which just means the person connects with you And understands you on a human level but not only at business level you are able to convert people without even having to send them through a crazy email list or get them phone numbers anything of that nature and I actually use this strategy to get these first four clients and my previous business to scale it and get clients that would actually show up to sales calls pitching us on why they should
work with us so I have made quite possibly the most simple funnel Framework the tnp framework and I'm going to show you because everything in this is actionably implementable right now we are in a trust recession right now we're not competing for people's money but we're competing for their trust and attention so I'm going to show you how you can actually do these things we're going to start by understanding Mr consumer over here because Mr consumer has been getting screwed he has been bait and switched he has opted into so Many trainings and he has
been sold courses again and again and again he's been told that there's no money up front and then been charged he's been told that there's a REV share and been charged he's been told so many things and here is what he is tired of he is tired of Iman clones so what I was actually doing before I started making these videos where you set up the 4k camera and you stand there with like a little pincer hand telling people how They need to run their lives he's also tired of optin he's tired of giving away
his information for more information doesn't make much sense to him and then finally he is tired of objective advice but before I do that I want to explain a little bit more about the optin one because he's not necessarily tired of receiving information and receiving value he is simply tired of opting in and not getting that thing because for so many times he's opted in got to free Poor training and then just being called by a Setter to immediately try and rinse him on whatever crazy offer exists and finally the objective advice so he's tired
of watching videos where people say hey here is the best thing or here is you like here is the top five things here is what you need to do and try and stay from this objective perspective of what is best and what he wants to actually explain how all these things actually combine so what he wants is Upfront value he needs to be proven that someone whoever he's watching is valuable before he actually decides to invest anything into that second off he wants personal stories so instead of hearing objectively what is the best business model
to run or objectively hearing how he should do his sales he wants to hear how some people who are doing sales are already like executing and going in doing it he wants to hear what their Frameworks are and then from That point on if he thinks that he can replicate that then he's going to follow it then finally he wants a transparent funnel so anything like me and if consumers are anything like me cuz I'm a consumer paid for so many info products sces actually got scammed on a lot of courses I don't care if
someone wants to make money online whether it's Mr beast making videos and selling chocolate or monetizing off the YouTube ad spend doing brand deals or someone building Their own product I don't care I honestly think building a product is more respectable because you have complete control all I care about is that there's a transparent funnel so when I see you I'm aware of what the process to actually work with your company looks like and at no point am I going to feel tricked deceived or eluded throughout that entire process essentially all that I care about
is this line right here I want my Expectations met so when a consumer clicks on something and when you say things in your marketing there is an expectation met there's a bar that let's say set up here and if anything underd delivers that then you're automatically going to be disappointed that's just kind of the way it works so this is what the consumer wants and to actually do these things it's not that hard you just have to break the mold of thinking that this is how you do it if you look at the Way a
guy like Iman actually blew up it wasn't because he sat there put his pins hand out and told people objectively what the best thing to do was he did that when he was massive to start he shared his entire story everything he was doing in videos just like the style that I'm doing right now so you have to realize that there are levels to the game and you have to be a massive authority to do that where people already know like and trust you if you Start trying to do that and you don't have a
name it is not going to work so how the funnel works first things first is we have traffic traffic needs to abide by all of these rules you switch all of your content to saying how I or how my and actually just do that instead of the objective advice you immediately make yourself a oneof one Niche because no one can replicate that strategy you are using second off and what actually traffic could be that could be YouTube Content that's probably the best long form platform honestly yeah just go with YouTube for this long form you
have long form traffic then from that point on you have nurturing this is where the money is made this is where so many people are understanding the kind of missing link that is stopping people for making money online they do this amazing job of going through and making this amazing traffic content providing all this value but they don't have the ability to nurture It into people who actually care about them people only buy from people who they can relate to and who they actually see is someone that they like and would hang out with so
if you just get on there and say hey I've given you all this best business information yada y yada you should pay me it's not going to work usually the people that you give money to you like on a personal level so how do you actually nurture them you can use platforms like Twitter you can use Platforms like Instagram but essentially you want to begin sharing your life for example something about me is I sleep on that bed over there and I've shown that many many times because I'm just here to document the process of
what I'm doing and if you can do that and nurture people up to who you actually are as a person it becomes very very easy once you go to the product phase which is the final part and are transparent about what you sell so to explain what I mean By transparent about what you sell I'm not saying that if you sell a $10,000 product you have to go out there and say hey that this is $10,000 y y ya cuz I understand that that leads to a drop off in sales because certain people need to
understand and actually see the value up front Before Their Eyes even associate anything with the price of $10,000 so I get that but what I'm saying is that your product has to have transparency involved with it if you're selling Something High ticket tell people that you're selling something High ticket and essentially if you can create a transparent view on your product and then actually show what you're doing for people you are going to get so much more business than kind of this shaded away hey here's how I make all all this money but you have
to opt into my funnel you have to show up to a sales call to figure out how on this channel I'm actually going to be documenting and Showing my entire product as it gets built and what that's going to do as it gets better and better and better like right now I don't believe that anyone should pay for it that's why I'm actually allowing people to get on boarded for free to actually sign them on further but once it does become something that's great and once it gets more and more results it's going to be
something where now they see how much money it's making other people they see How it works and the price automatically becomes warranted in real time so with your product you want to make sure that you including how it actually works the mechanism that you're actually doing instead of just shading it away as marketing and the kind of pro and con to this is immediately the pro is that people are going to build more trust with you and throughout your entire process throughout your traffic and your nurturing they're going to be already Like on a sales
call with you learning about what your product does and beginning to actually get converted but then the con is that you actually have to build a good product which for a lot of people is just way too much work and something that they don't want to do so this is the overall funnel and the reason why it's going to work on a consumer level is because people are so sick and tired of hearing what they need to do and they just want to hear what Someone else is doing and then associate themselves with that thing
and when I say people I'm more so referring to myself and the overall state that I see the market in but to explain how I actually do this on a fundamental basis so first things first I'm doing both daily reels and daily shorts just same thing reposted on my Instagram and YouTube that I'm also doing a daily Vlog where I show myself building up this business business and one thing that I'm Going to make sure that I do throughout this entire process is that until I become an authority a massive Authority and already have a
big following I'm only ever going to talk about what I am doing and what has worked for me because I honestly understand that that is the way to go and even if I might make a video when I have a lot more followers saying here is how you should it's going to be shared through my own personal experience and only through things that I've actually ever done which again leads to the overall theme of this video which is that people are just no longer trusting people online and you have to do a lot more leg
work to actually earn someone's attention and the best way to do that is just by sharing who you are and having what I like to call damaging emissions these are things that would otherwise be perceived as faults about yourself that you then show to people which make you appear more human and Therefore more trustable for example as you can see this is my room this is my life there's no flashy fancy cars I don't have watch on empty wrist and I'm just showing my light someday I might have that but essentially I'm just being transparent
about the stages that I'm in and what I actually value right I've made money enough to buy some nice watches and probably to have a nice car but the truth is that I'm honestly too young to have a car so essentially I've Broken down and shown every transparent aspect of my life which allows the person watching to see me for who I am and not necessarily what I'm portraying and what I'm trying to put out and that is how you're going to win in this new economy it's only going to get worse trust is only
going to get harder so if you want to win you have to get on the the tnp wave now and uh yeah I hope the value that you got from this video was worth the time that you spent it's bit More of a rant me putting out my frustrations about the market and how I'm actually opposing them myself to change it with my own landing pages funnels etc etc but yeah you let me know your thoughts and I'll see you in the next one so if you didn't know I restarted my $2 million a year
business and today is day number five where I have to take four onboarding calls with all the clients that I signed on one of my earlier videos and make sure they're Actually ramped up and seeing great results so I'm going to take you through my day as I onboard each of them my thoughts after each meeting how we're actually going to get them results in the first place and then also my plan is to build a out into a formalized product and then also ramp up my initial marketing so that I can really start hitting
heavy and building up a massive massive client acquisition system that relies and completely is built off of The success of my product okay so now we are on the computer which just something think about doing more in this series but I want to show you my YouTube analytics and then also everything that I've got going on for the day so first things first is if I clicked over to my calendar here this doesn't show the actual names and whatnot but I had one onboarding already which is why I'm staying up stting a little bit late
it's around 11:00 a.m. and I've only been Working for about 30 minutes or so then I've got three more onboarding starting about an hour and 15 here and I'm going knocking out those doing those client work then if I go over to my data let me show you what we have done for the day so inputs good as usual praying Alchemy got my daily short daily stories got my YouTube videos posted what is very cool about this is that I finally finally finally hit my new sub subscriber kpi that I want to maintain and be
Consistent with daily so that's super sick I really want to do that and then also this week I'm hoping to actually transition the free clients that I've gotone onto paid clients and start to actually onward people for a paid offer as I begin to prove out and establish my objective product which is like the final end goal for this week so to put it long story short if I'm able to get to a point where let me show you actually a whiteboard so right now is Like week one and we're going into the holidays so
week two over here is kind of like a mix between the holidays so I don't know what we can do this like this is my definition of a reef here so what we've got going on is week one is the week that I'm talking about right now and what I want to do this week is I want to make sure that my four guys so the guys here that they are absolutely dialed and they are good to go and then what I want to do is I want to make my Funnel so I want to
have a publicly open site that people can go on to to understand what I do and actually sign up for my offer if they want to so I want to build that and have it actually publicly launched so that anyone anyone watching this if they can actually get helped they can go through and apply to see if we can actually work together and then I also I also want to be build my objective product so something that is templatized for everyone that I can use As delivery because right now everything I'm doing is custom and
it's not going to scale but I want to do it right now so if I can do all of that going into week two which is going to be a little bit of a slower week cuz it's going to be Christmas holidays and I'm actually going to be flying back to Canada which is only going to be about a one day lag or so I want to essentially just focus in on opening up and contacting old relationships and getting things Positioned so that the week of the 28th 29th and even going into New Year I'm
just absolutely on the ball getting people ready to start on the first so I have an additional maybe four or five people that I can get started on the first just because I'm going to be the only one still working during that time and still making those contacts so that is going to be my big season for I guess getting new people on board and yeah I'm going to kind of go anti anti holiday Style and see if I can make that something massive for my business finally showing you my analytics so as you can
see here this is super super cool you can check on a long-term time chart kind of me not liking YouTube and me liking YouTube a lot this one isn't that great but as you can see I was doing around 20ish views per day just off of SEO and when I post maybe it jump up to 120 in the day etc etc but ever since I started this series I've Honestly been loving YouTube a lot more and finally falling in love with it again it's been a dream of mine for a very long time to be
a content creator of sworts ever since I was like 10 years old so doing it in a way that also aligns my interest in business has been super fun I'm very grateful for anyone that's watching this right now or watches any of the videos I promise you if you want to chat in any way shape or form I'm more than happy to just if you Message me on Instagram give you any advice if you want any thing that I'm doing any knowledge whatever it might be or you just want to chat please message me and
uh yeah essentially want to keep this growing keep doing great things with it and that is the update for the 16th at 10:50 a.m. all right so I just finished the first onboarding call since I woke up now I have two out of the four total down and as you can kind of see over here let me just block this out Okay as you can see over here we got two more that we need to do but the first one went really really well I'm honestly super excited to get these guys on board cuz I
think that this guy that I just spoke to is going to be able to get to 100K a month in the next 90 days the first guy I spoke to the goal that we set out was 25k and I guess to actually block out a lot of the names here but to still kind of show you what we're actually working on Maybe this does it properly you can see that we have to ramp up the school Community engagement strategies create a one-on-one offer with unique mechanism create YouTube content and then build a daily sop to
have the setter dialed in and actually have that working super well and those are the daily actions that we need to execute but honestly these guys are looking super super sick and I honestly think they're going to be getting great client results which which Is great for me cuz once again if you make other people Rich it doesn't matter what happens or how it actually unfolds or the offer the sales strategy that you have you two are going to be rich all right ladies and gentlemen so right now it is 3:20 p.m. and I just
finished the four on boardings that I had scheduled so honestly right now I just want to tell you how each of them went so the first two were the ones that I actually did a post game recap kind of and those Both went super amazing first guy we're going to trans scale 25k a month second guy we going to go for 100k a month third guy also 100K a month and the fourth guy are gonna actually go for 150k a month and that's G to be the Target that we have for each of them within
the next 90 days now how are we actually going to do that and that's where it comes in the kind of product and the whole model I'm building that I like to call first principal scaling and Essentially what that means is instead of focusing on things that I believe aren't the most important things such as your landing pages your sequences the entire way that you follow up with people instead just honing in completely on the very few things the 20% of your business that leads to 80% of the results how you're position in the market
your unique selling proposition and how you actually appear to people on camera because if you can appear as Authentic and if you can actually build a product that helps people in a unique and new way to your market and find like a legitimate Gap you are going to absolutely Crush out the competition so essentially just finding a way to do that for each of them pretty well the fun that we're running for all these guys is they have existing Brands I believe all of them are posting I believe one piece of short form content per
day they have genes already taken Care of that so I'm super lucky that they have a pretty good amount of attention that's already garnering from that point on I'm having them actually direct that attention to their Instagram where they're going to be running an inbound Instagram setting process so at first it's going to be them using voice messages whatnot to actually go through and in the DM sell their offer but in the future what it's actually going to be for these people is they're going to Have an inbound Setter placed in the business whose job
is full-time everyone that likes a post everyone that views the story is immediately getting contacted and pushed into the offer and that's essentially what I'm running for each of these guys the offers that they actually sell are all around High ticket mentorship all in different spaces one of them is in actually how to start up and scale a micro brand we've got guys in the agency sales space Guru space We've got so many different niches and really they're all running the same funnel and how it all works okay so I got a bunch of stuff
open on my computer right now but what I actually mean by the first principal scaling philosophy so in any given thing in business you're going to have a set amount of energy and no business is ever going to be perfect there's no such thing as a perfect business it's just about where we allocate our energy so we can put the e In the middle right here now there's also the alternative of if we have these four different places where energy is going we put our energy into one given domain when we do that we go
much further and further within that given domain so essentially what the model of first principal scaling is is it's focusing on the base reason why things work and why we do things so for example the reason why we buy things from people is because we trust them that's the base Level emotion that someone feels so as a result instead of trying to do a bunch of gimmicks to make someone try and trust us we just cut through all the BS and we focus on essentially committing to the first principle of a flywheel and a flywheel
is essentially one thing so if I actually search up what a flywheel is on Google here you'll see that it is one thing that continuously spins over and over and over again begins getting momentum and spinning faster and faster And faster and faster we can build this in our business where if we focus on core actions which are in the middle so this is going to be you or me person running the business we're going going to consistently gain speed and speed and speed and traction to actually develop more revenue and grow the business so
what these actions actually are that we focus on are things such as YouTube content that we're posting and positioning it in a way where it's the Exact same thing as building our product right now the video that I'm making that you're watching right now is me sharing how I'm delivering my product to people this means that my flywheel is literally just delivering great results for clients and because I'm marketing that it allows me to get more and more people to actually deliver for so you can see the fly wheel spins around and around and around
and around as a begin documenting and sharing more and more About how I'm scaling this business people are going to be getting more and more trust from me as I show legitimacy in what I'm doing in my process and then again document it and again spins around and around you get the point and that is essentially the model that I'm running and why onboarding these people to the first principal funnel is so so important so that is the recap of the day again for the week the plan that we have is just to make sure
everyone that We on board is good to go and start to ramp a little bit of our acquisition going into the Christmas season so yeah going to be keeping an updated daily and I hope the value that you got from this video was worth the time that you spent and I'll see you in the next one all right so today is day seven of restarting my business and at this time of recording I have around 1,600 subscribers on YouTube yeah with this super small audience I've managed to Have it consistently convert me clients with YouTube
being my only source of traffic and today I want to show you how you can do this Approach at branding because I edit these videos on cap cut I do the thumbnails on canva and I don't even use this fancy camera that I have and don't even know how to work I use my iPhone to actually record them cuz it's a little bit of a unique approach on branding you don't don't need the pincer hand and all these fancy edits that you See you can grow a brand and like a channel that actually is based
around a skill or interest that you have and make money off of it just by understanding who you are being authentic and having the right posting frequency and a right series and idea and vision for your channel I'm going to show you how to create that today so before we dive into the Super tactical of how to actually do this I want to explain why objectively lower quality videos are getting more Views than people who have the fancy cameras editors and like those crazy Mr Beast thumbnails no dead all that stuff because I've seen a
lot of people intentionally try and lower the quality of their video hoping that it gets them more views but it never seems to work and the reason why these videos actually perform in the first place is because people want to see something that resonates with them right when something resonates with you you can relate to Something it builds trust and what builds more trust than seeing someone without their being perfect lighting without there being this highly calculated oriented approach because when you do that when you have a super set up camera and you have a
perfect script and all these things all it makes it seem like is you are detracting from the overall value of the video right A lot of the time these people are giving you objective advice so here's how you Make money but people don't want to hear that anymore they want to hear here is how I made money and maybe this can relate to you so when you make these lower quality videos and you just show how you did something like for example how I built what I have today it allows people to go in and
see a window into what someone else is doing and therefore relate and resonate with it themselves and want to execute on it that is the reason why it works so if you try and Intentionally lower your content quality and just grab a camera with an iPhone and think you're just going to get more views as a result of not having the super fancy pins and all that stuff it's not going to work you need to have an overall vision for your channel and something that you're doing that is overall cool and people want to get
behind in my sake it's completely restarting a business from scratch I realize that there's no one who has Actually gone on a day-to-day basis in the entirety of the YouTube business market and show thems re rebuild a business and just go through all the trials tribulations the good the bad the entire roller coaster while documenting their day to-day every single day so I realized okay that's a purpose people can probably rally behind and as a result doesn't matter whether my content is super high quality or whether it's super low quality it's something that People care
about and want to watch before I dive into the posting frequency or anything of that nature the first thing that you need to do is you need to Define who you're actually helping so your Niche and why they should listen to you and the coolest way and the easiest way to do that is just to find something interesting that you can do in a format of a series so let's say you are a skinny guy right now and you want to sell a fitness product it would be Absolutely amazing if you did a daily Vlog
going from skinny to bulk and every single way every single meal that you're eating and everything along that path that would be guaranteed to build you a following as you go through that transformation because what's going to happen is the views might not get or sorry the videos might not get views at first but as soon as you have that one video that one video that hits the algorithm people are going to realize That this guy's been doing this for a super long time and every single video is going to Baseline rise Baseline rise Baseline
rise and get more and more views and that is what the process of actually doing this looks like you want to build out a series so that when someone likes one video they can now watch every single one that you have and if you can find a cool Niche and something interesting to do that is the first step and the only other step left Is the actual factor of how we put together these videos how we're making them the posting frequency and where we're actually sending this traffic in order to monetize it and make us
money okay so now we are over on the computer and I want to show you what the process of actually putting this whole thing together looks like so the first step as I mentioned is going to be like the niche and overall Series so the idea that you actually have and this is I'm Going to like let you guys know in advance this is not going to be something I talk about the clickthrough rate or the average VI duration I have a completely different approach on doing this and maybe I'm completely wrong about it maybe
I'm completely right we will see so Niche or series is the first steps this is something cool that you're doing something that people want to watch you for the second thing that we need to solve for is going to be posting Frequency so how often are you going to post to actually keep people engaged with this series or thing that you are building and then what is also the quality associated with it so that's going to go down to the third step which is going to be the process that we actually go through so is
it going to be high quality stuff it's going to be lowquality stuff what kind of videos are we going to be making and then fourth and finally it is going to be the Content within the videos so as a result of the overall Niche or series that we are doing what do people want to see as a result of actually going on that journey and actually building whatever given thing that we're talking about so as I mentioned a great example of this is if you are a skinny guy right now and you want to be
an inshape Guy this is a banger series that you could do so if we were to go for each of these things on this example what we would do as a niche Is going to be Fitness so we have Fitness right here and then the series would be from skinny to bulk from skinny to bulk and then from that point on posting frequency so my posting frequency that I do for this channel is going to be once per day I believe that if you can do daily that's going to be absolutely amazing it's going to
allow people to get paraso invested into what you're doing and that's going to be above all probably the most important Thing then the process of actually making the videos so because it is not like on the computer like me where I can just open up my camera and talk about whatever I'm doing on the day you're going to have to go through a style similar to someone like Sam suc where you go through the process of you eating you buying food and then also just what workout you're doing in the first place so we've got
those three things we've got eating we've got working out and Then finally we've got the process of actually shopping and getting the food and then fourth off the content that we're going to be going through is actually sorry this is actually going to be the content down here and the process of actually doing that is just going to be handheld with our phone we don't need to make it complex or anything of that nature and essentially if you can find these four things for your Niche and you can go and embark on this series it's
Going to allow and it might not be the most popular series on the Internet it's not going to get millions of views or hundreds of thousands of views but what it is going to do is going to allow every single person that watches you you to be invested in you so that when they see you complete a journey when they see you complete an objective they want to convert and I'll give you another example of myself doing this in a different Niche so before this the Business that I actually ran was a marketing agency coaching
program so myself my partner whose Channel I can actually search up right here uh let me search it up cool so if I go to his channel and I look at the series that he has put out there was this one series and let me find it right here it was called the smma documentary series and you won't be able to hear it but essentially what we did is we posted six episodes of us completely starting a Marketing agency from scratch you can see there's my face on it there's me and uh and whatnot going
through the act of building up the series this is like me on the phone when we realize that we switched our nich all these things and when we actually did this we had our coaching business drop to $0 Revenue so we're doing about $50,000 a month around here we dropped to $0 in revenue for the entire duration while we were making this series and after after episode 6 as We scaled up further and further and further we relaunched it and then we actually hit our first 100K a month in December of 2023 and returned to
the coaching end of the business because people saw that we had just proven this massive idea in our business that the gurus or the people that sell coaches and like actual products just can't restart their business so that is something that if you can do it is going to be absolutely Banger if you sell any Form of product from that point on doesn't matter whether you have a link in your description the way that we did or whether you direct them to Instagram you're going to be getting people that care about you and it's simply
the idea of finding a vision and finding something interesting rather than sitting there in YouTube jail trying to optimize your click-through rate and your average watch time because transparently if you are a business Owner if you are someone with fire in your belly and you just want to get out there and actually achieve a given objective in your son domain learning how to roboticize YouTube isn't the way that all the best creators in the world outside of maybe someone like Mr Beast actually Rose to fame they Rose to Fame by doing something interesting and once
they got there they maintained it through hiring YouTube Specialists and all these things so essentially that is My take on how I actually grew this channel going to continue doing it we'll see if I'm right or not and yeah I appreciate you watching this video and I hope to see you in the next one I hope the time that you spend on it was worth the value that you got in return okay so before the video starts I want to show you proof of everything that I'm saying so here is our Revenue in October 1st
to October 31st of 2023 you can see November implementing this concept it Almost doubled and then finally going to to December of 2023 we hit our first 100K month which continued over allowed us to make over a million dollar so I can show you right here if I were to go to all time you can see in this account we have around $600,000 if I were to click over to the other account that we've got set up and go to all time I will show you what that looks like as well over here we were
able to collect another 570k rough estimate so these are the principles in this video I'm going to show you exactly how it all happened all right so today is day number eight of restarting and scaling my business business in public and my previous business and the front-end product that we used to achieve all of this was completely for free and this business I'm going to be doing the exact same thing so I going explain how that strategy kind of works and how you can Make a lot of money by selling something for free the same
way that I am doing right now so I learned this lesson the hard way before we dive into the offers funnels or anything of that nature you need to understand that you are selling something for free right now in my business we wanted to attract a high level of agency owner to actually go on and sign our product so we can actually go into the business and make them money but for the longest time ever we weren't Able to find them and just kept attracting these people that just weren't qualified they didn't have money on
hand they didn't even have a business so they really weren't ideal prospects and we could never charge more which kept our business stuck around 10ish K per month for a very long time then from that point on when we realized this and we realized after looking at all the free content and all the free exposure that you'd get without having to pay us So anything that was for free when you searched up our names online essentially it was all directing someone to how to start a business how to get your first CLI how to start
your agency and it gave us this really big realization that essentially whether it's your online free content or just the way that your profile looks if you don't have any social media or nurturing content is always selling people something because people's only way to perceive the future And I guess what buying a product a payment anything of that nature is in the first place is essentially they're making a predictor of value based on what they can already see so if someone sees really good free stuff stuff they make a prediction in their head that the
paid stuff is going to be even better and that's kind of the assumption that people go through so what happens a lot of the time is people aren't creating great free stuff and as a result the Assumption that people make is that their paid stuff is going to be the exact same like that so whether you realize it right now or not what someone can access for free about your business and what they can understand about it is going to create the entire Judgment of whether they think that you can actually deliver a great result
on the paid basis as well and whether it's a good decision for them to spend their money on it all righty so now that we over on the Computer I want to explain exactly how this functions because there's three phases towards doing this the first step of this is going to be the actual offer that we have to sell free stuff so what that means and what this actually looks like in this use case is I see almost everyone in this industry have a free lead Magnet or they have a free optin or a free
training or free custom plan that is not going to cut it the way that a free offer works if it is actually good Is essentially what will happen is it's a service that is either going to be at a loss monetarily so you're going to have a loss of money or you're going to have a loss of time so you're going to have a loss of time it needs to be at the expense of one of these things not because these are the only prerequisites to make it good it's that 99% of the time in
order to actually provide something of value you're either going to have to spend money on it to give it Away for free or you're going to have to spend time on it so let me give you two examples of what this might look like let's say for example that we are running a video editing agency something that would cost us money and or time is delivering a free video to anyone that opts in to our funnel or wants to work with our agency so the time would either be the video editor ourselves so the video
editor if we're doing it ourselves or it could be the actual money that we Have to pay the video editor so let's say maybe that is like 20 bucks a video so it's going to be minus 20 bucks essentially we need to offer something that is so good that it would actually be a part of our legitimate service and if we can do this what is going to happen is let's say that per every 10 videos that we make so we've got 1 2 3 4 5 6 7 8 9 10 so for every 10
videos that we make we learn that on one of them this person actually goes and they Convert into a customer now imagine this customer over the duration of their lifetime with their company ends up paying us with a great product and actually keeping them on for a long time let's say around $10,000 it can be even less and I'll just illustrate this principle here the price that it would cost to have these first videos edited at $20 is going to be 20 bucks 40 bucks 60 bucks 80 bucks 100 bucks and then double that over
to $200 so we're going To be paying $100 per five videos and if we can get one client that gets us again 10K over here we are making a 100x return or even half of that still ridiculous a 50x return on the actual customer that we get over the lifetime that they pay us and that is the power of having a super strong loss leader offer now that is going to be the first phase and how you should actually do that if you have something that's a little bit different from a video Editing agency maybe
you run a a coaching product is you want to actually go ahead and onboard people to a certain extent completely for free so let's say you run something a little bit more esoteric let's say you run a mindset manifestation or a fitness program the way that you can actually Implement a free offer for somebody is you onboard them completely free of charge you give them a free service so whether that is a free meal plan or whether that's a free Custom coaching plan and then you give them the implementation calls to actually do it or
you onboard them to a free Inner Circle you give them something once again that would otherwise be paid and it has to kind of Sting you have to have that feeling where it's like ah I don't know if I really should be giving this W free because that again is what's going to make it C success someone's predictor of the free value that you give them is Going to be the indicator of whether they decide to pay you and a lot of the time what's going to actually happen is from that point on we've set
up our free so we've got our traffic so traffic over here and it's going to be directing to this insane free offer is that we're going to get a lot of people who are going to opt in to this free offer that otherwise would never happen these are people that wouldn't have opted into an email list they wouldn't have given us Their phone number they might not even like things they might even like social media we might not even know they exist they're just lurking their ghosts on our Channel but what a free offer like
this does is it allows them to come out of the shadows and actually get to test run and actually get to test drive the service that you were selling before you actually buy it look at the greatest stores in the world look at an Apple Store look at any Tech Shop they are all And look Costco is a great example of this they're always giving out free things to you you know what an Apple phone looks like you know how game consoles work you've played the demo of any video game that you've tried essentially you're
doing the same thing where they're creating a vision of what it would look like to actually have this product and to own it which makes you actually want to go forward and buy it so from that point on once we've got This free offer right here the next phase and I guess where a lot of people get tripped up and don't decide to implement this is they actually go forward and they need to get upsold so you need to sell them into a paid client the best way to actually do this is in the free
experience you got to do a few things first off it actually has to be good honestly I would say it has to be great your free stuff has to be better than other people's paid stuff if you Can nail that it's not only going to be the fact that you make a good amount of money you are going to literally stomp out everyone in your Market one by one by one by one if your free stuff is better than their paid stuff because word is going to get out and marketing is just the process of
people finding out and however long that takes the second thing that actually needs to happen in this offer is you need to set good expectations so when someone Actually gets into your ecosystem so whether it's that you are editing them a video for free or if it's coaching this is going to be especially powerful you are onboarding them for free you have the ability to pretty much spend a bunch of time with this person and if you're spending a bunch of time with this person delivering them a product you have a lot of time to
actually curate and position the upsell and what it would look like to actually use your Service as a paying customer so when you are working with them one of the biggest things that you want to do is you want to set a long-term Vision so you want to set the long-term vision of you two working together and you also want to set the payment Clauses in the future if you do decide to work together so I'll give you an example let's say we are the mindset manifestation coach we onboard somebody and the expectation that we
set after we deliver this great product is That hey over the next 12 months you're not going to be able to just achieve this minor result that you have in the first 30 days of this you're going to be able to absolutely transform this and achieve this great thing but it's going to take 12 months to do and that's just the timeline that's how long things take so what I wanted to actually discuss is we are delivering this free thing to you right now the reason we are doing it is because we want to give
you the ability To see that it can actually change your life is this something that if you actually are seeing results and you're actually making return on it would be something that you're willing to pay for okay amazing and then you're going to walk through as you can actually see here so this actually says payment just to make it clear and then this actually says Vision apologies no's blocking it out you're going to show them the entire spin of how you offer the product Structuring and what you have so that when they do get that
great result it's a very natural upsell onto whatever paid product you are selling them L gentlemen this absolutely transformed my life and I hope it can do the same for you I'm actually going to be launching my product in the next few days following this exact same rule so it's going to be completely for free to try it out see what it looks like etc etc so yeah I'm going to keep it posted I'm going to Prove this concept live in action so I hope the value that you got from this video was worth the
time that you spent and I will see you tomorrow okay so there's a lot of people talking about how they would scale to 10K a month if they had to restart and in today's video if you don't know my name is Alex Newman I'm actually restarting my business today is the ninth day I'm want to break down how someone like myself who used to run a multi7 figure business is actually Restarting the scale of 10K a month in real time showing you what I'm doing instead of just a little hypothetical thing actually the hard concrete
things that I'm doing on a day-to-day basis so yeah I'm going to show you how okay so now it's actually time to explain the exact tactical steps that I am taking to actually achieve this in the month of January so first things first is we have the mission the reason why I'm doing this all in the first place it is Because I believe that if I can build a brand doing this and teaching the teachers they are in result going to teach millions and millions of people and it's going to have a ripple effect that
kind of functions like this so there's going to be me and there's going to have the people that I help let's say right now I've got on three or four people that I'm helping and then each of these people are helping let's say hundreds of people each not only through Their YouTube but through the clients and everything that they sign on and then these people might go ahead and help people etc etc and essentially it leads to me over here providing impact to help people and that might be through giving them a skill in business
it might be through giving them a skill in overall well-being but I plan to help coaches who actually have value to give to the world go out and do something big and that is the reason why I'm doing This all in the first place and I believe that my brand and building it is going to be a great way to do that and I can also make some change for myself in the process and once I've actually created something and have work that filled me and that I enjoy so from that point on I have
started the business the name is seven figure Creator I kept the logo super simple as you can see in my computer documents here I went on canva and I made it super simple my mission Simple turn passion to profit and essentially from that point on I made this logo in a good 10 minutes or so I hit the ground running and I built out this entire thing which I'm about to show you here so going into the self that is just what I do on a day-to-day basis and what I want to actually become in
life but if I go on over to the info of the business and the following that I'm running so the name of it seven figure Creator the offer that I have so This was the next thing that I actually did in order to scale to this 10K month Mark and how I'm planning on continuing to push I made the offer which is scaled to $1 million a month the money that my previous business made while working 20 hours per week and also sign your first client completely free of charge the mechanism that I have is
first principal scaling a meta example and a one person business in addition to AI the unique marketing style that I have is startup Style documentation kind of like the way that Elon Musk is companies being founder L marketing and then from that point on I just have the principles that I want to abide by what is very important and what I have done here is I've made sure that the offer that I actually have is something that people are willing to actually go for so what I've done is I had previous experience which is time
and that time that I spent in the previous business building it Doing all these things with it led to knowledge and what I'm doing is I'm taking that knowledge and instead of just selling like a course or consulting or any of these things I am packaging it up putting it in a box and I'm sending this knowledge into systems that are repeatable to actually get people results to show you what I mean at this time of recording I just checked my slack and as you can you see here this guy closed a deal for 12.5k
in four Split pays so that is the kind of thing that when you package this information and you actually have something that works you can immediately package up and get someone results with so that is what I've done and that is the offer that I created so now that I've got the offer and whatnot set out the next thing that I actually going to do is build out the funnel that I'm running to have people see success so that startup style documentation is happening through YouTube if I go to my channel here and I actually
go into the studio so you can see um so you can see I have this series where I've gone from day one all the way up to right now where we're at day eight and continuing where I essentially just document everything that I'm doing and if you were to click into the description of this you can see that it directs people to first off my Instagram and I also say DM me if you'd like early access to my product so here's the two Ways that the funel is going to function people are going to go
and they're going to watch these YouTube videos like the one you're watching right now then they're either going to go to my Instagram where I put up stories and I also have reals to actually show you you can see this is just me and I'm putting up these reals every single day from that point on these people that like the reals or the people that watch whatever stories I put up what's going To happen is they're going to go forward into a DM conversation with me I'm going to message them and because the front-end offer
that I have if you remember is I will sign your first client completely for free it's something so good that I am comfortable saying and sharing with as many people as possible I don't feel salesy because I'm making people money first before they pay me back anything in return so I'm going to DM them with the offer that I have and if they're interested then I'm going to send them to my calendar now that is only if my videos are getting a few hundred views and etc etc like they are right now but let's say
I have a video like the one that I'm about to show you over here where it ends up getting more views this video got 1.9 th000 views which isn't a lot for some people but for me that is a crap ton of views now I can't DM all these people and a lot of people that watch this Video probably didn't go over and follow me on Instagram because if you can see I only have 853 followers so what actually needs to happen is when someone watches a video what I'm going to go forward and do
is I'm going to direct them in the description of that video that's getting all these views to another video and this video is not going to be hosted on some separate landing page etc etc it's going to be an unlisted YouTube video that serves as my video sales letter so Unlisted via self but it is hosted on YouTube which is important and in the description of that video it is going to direct people directly to the calendar so when a video gets a lot of views not only can they go to my Instagram where I'm
going to interact with I'm going to message I'm going to talk with the people that are watching my stuff but I'm also going to direct them to this unlisted video where they can see my offer learn about what I'm doing and if They're interested go towards this calendar now once they have gone to the calendar the calendar again is going to be a completely free onboarding if I were to actually show you what it actually looks like you can see within this calendar that I have all the information about what I'm doing actually listed so
again I have my off offer I will work you to sign your first client for free and will Partners scale you to $1 million a year while you work 20 hours per week I make it very clear it's not being switch I not ask anyone for money until they have made money using the system that I'm actually showing them I have my qualifications and I also explain what the call looks like in the entire process now from that point on what's going to happen is they're going to see the calendar and if they decide to
book a few things are going to happen first thing is that they might be accepted they might be someone Who's qualified and we're going to talk about what happens then but there's also the chance that someone isn't qualified so they might go to this and they are a no they just don't match the criteria for me to work with them for free so what I'm going to do from that point on is I'm going to first off let them know as soon as possible so I'm going to let them know on Instagram I'm going to
let them know on email and they're going to get pushed back into my ecosystem after I find a way to provide some form of value to them so maybe they're looking to start but they just haven't got the initial traction yet for it to be a good idea for us to partner together so what I'm going to do is I'm going to provide value to them so they funnel back into the YouTube that I have the socials that I have and as a result start to exponentially grow my channel right because even if I have
people that might not be my ideal customer watching me if They watch every single video that I put out eventually my YouTube is going to slowly slowly grow and it's going to push it to more and more people it's going to grow exponentially like that but from that point on if someone is qualified so it's a yes they're good what I'm going to do is I'm going to onboard them completely for free so they're going to get onboarded to my product like the four guys that I have right now that actually talk about how I
Got them in that video so I'm going to onboard them completely for free and by the way in this video I use the exact strategy that I'm actually sharing right here and then once they're onboarded my job is to get them exceptional results so when I onboard them again I'm going to be setting the frame that like hey I'm only signing your first client for free after I install the system it will cost money so next thing I do set frame and then after I've set frame the only Step left is going to be to
deliver exceptional results and once they get those results it should be a no-brainer for them to want to continue because I've already pre-qualified and set the frame of what I'm doing and I just share with them that I want to put my money where my mouth is with my entire offering now to actually explain the daily actions that I'm doing to do this and to pull it all off because there's so many places that you can distract When you first off business is I've designed a very intricate flywheel so in the middle you have got
me this is what I'm doing this is these videos on a day-to-day basis on this side over here you have got the marketing that I do so the marketing that I do which as I showed previously is the startup style founder documentation and then over here I have the product now a lot of people these are two separate things they have to work on the product at some parts of The day they have to work on the marketing at some parts of the day what I've done is I've said no screw that I'm going to
work on the Moder or I'm going to work on the marketing of the product at the exact same time so essentially even this video that you're watching now I'm sharing what I'm doing inside of the business so I'm going to first start off by building a product which I shared with you before was previously the information that I condensed and is now What I'm actually dealing with and working with clients on a day-to-day basis with and then I'm going to record videos about it like the video you're watching right now which acts as marketing as
you can see these videos are all getting views etc etc and they're going to go to my Instagram or they're going to go to the calendar that I was showing you over there and then from that point on once they have done that I'm going to get customers so it's Going to get me customers down here and these customers are going to give me more things to talk about with my product so as a result I'm going to have more things to Market and it's going to keep spinning around and around and around and around
so I've designed a way to scale my business where exclusively working on the product and actually helping people is going to be the highest leverage thing that I can do which is going to allow me to build Massive trust with the audience and just you watching now because you know exactly what I do you know that there's no hooks around anything you know how the product works and you know that people are getting results of it in real time as I've shown you somewhat in this video and I contined to get results I onboard more
and more people for it so that is my plan in the month of January to actually pull this off there are some few kpis that I have to hit so first Things first is I need to get at least 20 subscribers per day 20 Subs per day is a good metric that if I'm able to achieve shows me that my YouTube channel is healthy enough that I'm actually having people get into my ecosystem so that I can convert them either through the calendar or through my Instagram the next thing that I'm going to need to
do is I'm going to need to get some exceptional results and then from that point on I'm estimating that I'm Probably going to need to onboard about 8 to 10 people for free so if I can onboard 8 to 10 people for free I believe that I should be able to convert 50% of the people that I actually on board to get my first client I actually think I can get everyone their first client hands down with the system but after I get them their first client I believe that 50% of those people are actually
going to go forward towards paying me on my package and what I have Set up and that my plan in the month of January right now it's Christmas time so it's kind of hard to go out and Market super hard whatnot etc etc but in the month of January I'm going to be pushing for 25k a month cash collected I know that I can fall short and hit 10K a month but this is my entire plan you're going to watch it unfold live and you're going to watch me pull it off I'm going show you
once I do it how it all worked so you can copy me and yeah just Honestly see results doing the AC thing I am because again the strategy that I employ I employ for my clients as well I have a meta business and everything that I have operates inside of a flywheel so I hope the value got this video was worth the time that you spent and I will see you in the next one all right so today is day number 10 of restarting and scaling my business and honestly today is a brutally honest just
boring work day so what I wanted to do is I want to Give you a quick recap on what I've done today what I'm going to be doing a little bit more today but then also talk about this book right here because reality identity and beliefs are three things that everyone including myself is held back by and I wanted to share some of my experience when it comes to kind of Shifting those and how I'm actually going to have to shift some of the beliefs that I have in my brain right now that I'm aware
of that are actually Stopping me from getting to the next level in my business and then maybe you guys can relate but more so just going to be rant for myself all right so first things first is essentially what I've done today and what I'm going to be doing for today and going into the end of this weekend and whatnot because it is going to be that time of year where it's very touchy to sell people are off for Christmas break and honestly just not going to be a great time for the Acquisition end of
the business so I'll be working a lot on the product but if you go below this video and any other video on my channel you will now see the offer that I have it's publicly launched down there I won't say anything about it right now but yeah that essentially what I've done today and then now I'm going to need to be ramping up the daily acquisition efforts which is a big part about why I probably need to pick back up this book and any other thing that I Have when it comes to Identity shifting beliefs
and overall just how you operate in your brain as a human being because if you don't know me I am a very introverted person I honestly if you just look at my room I don't got anything in it it's very minimalist style done and I sit in this room all day if unless I'm dragged out somewhere I'm just standing in this room all day and I've got a lot of beliefs that honestly held me back from getting to The success that I know I was able to achieve and that I know I sought out so
I'm going to be walking through how I actually want to break these limiting beliefs in 2025 and when I say 2025 I mean starting right now and yeah just make a big impact okay so to start and actually talk about this we're going to cover identity reality and then finally we're going to to be covering beliefs so to explain what I mean by all of this because I don't want this video to be Like woo I want it to be actionable for both myself and anyone watching this so right now you have goals let's say
these are your 2025 goals this is what you want to achieve in 2025 which is over here now essentially the way that your brain functions right now is when you say the word goal goal means that it is something that you are trying to achieve that you haven't yet achieved which automatically puts you in a state of lesser being to that thing that thing is Now automatically on a pedestal you have to go after that thing it is something that you have to go and get now something that is a little bit ironic about life
is that when you try and Chase something it implies that it's running from you and is going to be going further away from you so what happens is a lot of people including myself run after these goals and not much changes right they run after the goal and the goal keeps running from Them and because the goal is something that they've put in their mind the goal runs at the exact same speed as them and we make no progress whatever state they were in when they were started mentally upset yada yada continues on and nothing
changes now how we actually change this is we shift our identity which goes to the second thing that we've got so identity is going to be this and essentially we have our current situation so in my situation I'm someone Who have scaled a business to a good amount and what I'm trying to do again is do it in a way where it is organic and it is profit based and it is in a different fashion where I'm the core marketer because my previous business I was an operations guy so being a marketer is something that's
completely new for me and a completely new skill set so I have my identity here where I say that I'm all these things I even just said it if you caught it I said That I was an operator and then to actually achieve my goal if I've been trying to chase after it the way that I kind of have right now where I try and run at this business gooal like an operator it's not really going to work what needs to happen instead and this is where it comes down to reality which is going to
be the third one I don't know why I didn't put in order but reality is instead of saying that I'm an operator you pretty much just want to scratch all This out it is not important and it's partially what this book talks about some other books that also talk about this are things like the Master Key System to science getting rich whatnot but I want to scratch this out and I want to position my new identity and my new way of seeing myself as achieving my goal now to explain what that means I want to
give a full picture so my 2025 goal is going to be getting to 100K a month profit with this business that is Going to be the 2025 goal that I have set out for myself and again that's in profit so that's going to be very different from revenue which I've done many times before so essentially in order to achieve this instead of trying to make myself forced to do this with the current paradigms and the current beliefs which is actually going to be another stage that I have I want to design my current thinking and
my current beliefs in a way that support me Living in this reality so the version of me that gets to my goal which is the 100K month personal profit which again is very different than revenue and it's very different than having partners in the operation whatnot so 100K a month personal profit I have to identify who does that person look like so like who is this person what do they do why do they do it etc etc etc and instead of trying to chase after my goal and worry about like oh what's the out that
I need To send I simply need to figure out what the person that has this thing because there's people who already have this there's people who make 100K a month profit and laugh about it right and I need to figure out how these people think what they believe and then as a result if I start thinking them and I start believing like them I'm going to be in the exact same situation as they are so what these things are and essentially what the process of doing This is is you want to write out all of
the beliefs that you have right now and I titled this limiting beliefs because that's going to be a big part of this so if I were to do this for myself right now I'll give you a few examples I have this social battery belief and this belief has held me back more than you would know it I believe to a certain extent that I don't like taking calls or talking to people and this is honestly not true I spend Lots of time talking to the people who I'm friends with and the people that I say
I enjoy speaking with and honestly I'm quite a social person with people that I know but for some reason in the social battery belief what it's led to in a real world impact is I am averse towards taking sales calls and taking setting calls like doing appointment setting reaching out to people just putting my face out there it's something that I've been very Averse to because again this belief stems from whatever thing in my childhood or my life that is now causing me to not want to do this and obviously you can have the best
product in the world world right like I've designed my offer my product around trying to make this as valuable as possible but once again if you can't go through the process of sales and setting it's going to hold you back so I've automatically identified that like oh this person does Not have the same beliefs around sales and customer acquisition as I do the big one that I guess should be very important for a lot of the guys watching this and some that I'm honestly getting quite confident with and I'm getting a lot better dealing with
is the belief of money so so I did not grow up rich I grew up in a neighborhood where a lot of my friends were rich but I myself was not rich and the reason that this is a big belief is because the amount that You perceive money and the way that you perceive money dictates the way that you think about other people giving you money so I'll give you an example let's say that you are on a sales call and someone says like oh yada yada here's how much I'm willing to to invest and
a lot of the time you're going to throw at a price or you're going to be charging a price that to a certain extent you don't even believe that you're worth so there was a time where I was like this where I Was charging $88,000 product and I didn't believe I was worth $88,000 so what happened as a result that is when someone would even like these weren't even objections but someone would ask questions about the product I would talk myself out of the sale and it was a subconscious sabotage of me trying to actually
collect money because at a certain extent and to a certain part some Gizmo in my mind I didn't believe that this 16 year-old kid was worthy of Collecting $88,000 so you want to break down what all of these limiting beliefs are and the best way to break down all these limiting beliefs is to go over all the things that you question without or sorry that you just take with like absolutely no questions asked and are just true in your mind so one of the things that I have honestly just kept wrestling with over and over
again is routine to a certain extent I think that routine is dumb I think that routine is Something that if you honestly have the right mission in place and you're a high performer no matter what situation you get put in you're going to be able to perform that's something that I've always just believed now something that again I have to come to terms with in a situation like this is I look at this who thing and a lot of the time that they're going to actually have a routine they have a routine where they consistently
do things they consistently Go to bed at the same time they consensually wake up at the same time and it leads to them actually seeing the success that they do so again I have to counter all these beliefs again and again and again and instead of after I've created this entire reality going to myself and saying hey I'm going to try to do all these actionable efforts and whatnot whatnot I'm just going to tell myself that I am the kind of person who does these things I'm not going to Go through the process again of
let's say that here is where I am and this is the goal you're not going to go through the process of trying to go on this journey the second that you commit towards going on this journey is the second that you fail what you need to do is you need to realize and you also kind of want like teleport teleport to your goal and where you are and then now you exist as that person and it's just simply a matter of time until you see Success and this is the process of what it takes to
actually have radical shifts in your life that are going to lead to you seeing success I'm saying this I'm talking about this because I need to have a radical shift to break out of the mold of some operator because that is the role that I've played I've played this operator who is hungry who's willing to do anything to get ahead but it's led to me not developing the skills that I know I need to develop in Situations like marketing and just the overall confidence to stand out there with my chest out and be a business
owner and that is something that if I can conquer I know it's going to lead to massive success in this entire operation so honestly just wanted to share it because it's a little bit of a rant to myself I'm going to pick this book again and hopefully you can take some of the things that I've spoken about in this video get your liing beliefs identified And shift your reality because if you can do them and then if once you've shifted them create a daily schedule or routine that you would actually follow if you were that
person and just continuously continuously affirmed yourself that you are becoming that person I can guarantee that that is the way that you're actually going to achieve your goals in 2025 because it's the same way that I'm going to have to it's the same way I'm going to have to Reprogram my mind for Success so I hope that the value you got from this video was worth the time you spent watching it and I will see you tomorrow all right so today is day number 11 of completely restarted my business from scratch it is also day
number three of me quitting caffeine and something big happened because a few days ago one of my clients signed a $122,000 deal and I got a few other client wins that I want to show you today walk through everything that's Gone on because those four clients that I've onboarded have absolutely been crushing it okay so the first client and I'm not going to use any names in this video but we'll call him T absolutely crushed that $122,000 deal which is probably why you clicked this video and the way that he did that is what I
want to explain right now so he works in a market very similar to myself and essentially the way that we were able to work together to create something that Someone would actually be willing to pay that much for was by taking his super unique skill when it comes to customer acquisition and combining it with a kind of holistic approach finding what people actually want and what I like to call a unique mechanism so essentially in marketing and when you want someone to buy your stuff you have got the offer the offer is the one line
that describes what you do who you do it for and what they can expect in how long and then the Rest of your marketing is just how much proof that you can provide that actually backs up that that is true and essentially what we did throughout this entire process is instead of worrying about the big number that we can throw out because that's what a lot of marketing is it's how many clients can I sign you it's oh my word how quickly can I get a money back or will I send you an additional on
top of it if I don't get the results but instead we focused on Something a little bit different that I haven't seen many people talk about which is called a unique mechanism essentially you've got the who what where when why but the big thing that no one actually talks about with the offer is the how how does it actually happen and the how is a big part of what makes marketing good because again the key to marketing is not to be better than your competitors it is to be different than your competitors so if you
can have a How that isn't the same as your competitors people are automatically going to add believability that your stuff works CU it's completely different from what they are seeing from everyone else in the market right now and I want to explain how you can create something similar for your own business so if I had to sum up the process of actually doing this the unique mechanism comes down to one thing and that is going to be their lifestyle benefits and how it Actually gets executed that's the place to start so for example let's say
that we run a traditional business that is a coaching company and we do Consulting with people and then in addition to Consulting we have an inner circle and a mastermind okay completely super standard stuff how am I going to turn this into a unique mechanism that makes people perceive me as different and as a result buy well the answer comes down to the lifestyle benefits of achieving a Result now it is one thing let's say for example we have an online fitness offer I feel like that's all we talk about when it comes to examples
but we' have an online fitness offer where we'll say that we'll lose somebody 30 in 30 days I don't know if that's realistic or not or it's been run before but let's just say that's the offer that we run now there are a million ways to do that someone can do strength training to do that someone can run a marathon to do that Someone can do boxing to there's so many ways of doing that and essentially the best way to create a unique mechanism is by finding their lifestyle and what it can look like as
a result of using the actual system that we have so maybe everyone in the market right now is talking about weightlifting but what if you find a way that with two hit Boxing sessions a week and a certain diet to follow that again allows them to eat chocolate on the weekends for example They will still achieve that same result and essentially what you want to do is you want to find all the lifestyle things that people want while still achieving a result so you can minimize the sacrifice that they have to make so for example
again if we have more of a business style offer let's say for people that we teach them how to start a new business if we can reduce the amount of time that they spend working on things they don't like for example maybe They don't like cold coling so we just say to them okay you'll be able to get this result without doing any cold calling without doing any outbound messaging that automatically creates a unique mechanism for us and then all we have to do is slap a name on the new thing that we do and
attach some form of principle to it for example what I do is called first principal scaling that is a scientific concept that explains to focus on the most basic reason why Something happens and it overall explains the entire process of how my company and how my scaling actually works I just focus on the most important things which are the product and making these videos and that is all I do all day so essentially if you can hone in to that very simple mechanism you can have an offer similar to te and then close $112,000 deal
just like he did so another massive win this week is actually on the screen right over there But you probably won't able to see that it's a guy that I'm super close friends with I'll probably sit them down and do an interview in the very near future but essentially they are in probably the most unique Niche that I've ever seen they help video game map creators do what they do best and they essentially enable them to get more players to the maps that they create and him and I have been working together and we ruled
out essentially a marketing campaign over The last few weeks and it operates in the same series style kind of the way that I'm doing right now and has been absolutely crushing and getting a crazy amount of DMS I'm actually going to see if I can zoom in and show you right now but if you look right here that shows like an inbound DM that he's been getting and then also just a bunch of people saying like hey can we book calls with you I want to speak with you I want to work with your business
etc etc and All he's done is a very similar strategy something that I I kept talking about again and again again on this channel which is essentially if you can find a way with your organic content to position an overall goal and have a series behind it you are going to be able to absolutely crush with your marketing and overall client acquisition efforts so that's another win that I wanted to share from this week week with the clients that I have on boarded and Finally I want to give you a recap and what I actually
have planned for the entire holiday season so today actually the 21st and it's honestly pretty boring what I have planned for the next week because it's going to be Christmas time people are going to be with their families people are going to be plan their New Year's so it's going to be very difficult to for both myself and my clients go super aggressive on the marketing and sign on a bunch of people However to that exact same extent this is the best time for me personally to focus on a few things the first thing I've
got which I mentioned at the start of this video is quick caffeine caffeine on been addicted to for a long time so I'm going to try and quit that I'm already on day three I experienced a lot of the withdrawal headaches and whatnot so hopefully that can get better and if I actually calculate it properly I should be like completely AOK full speed Again by January 1st and then in addition to that the other thing I'm going be doing is just honing in and make my product as good as possible I know this is a
new business but I want to get my onboarding process near automated and dialed in and I want to have a system for consistently delivering because I've got a lot of people that want to get onboarded for this new offer and I just need the infrastructure to be able to handle it So that's going to be my focus over the Christmas season again I'm going to keep my videos daily keep you guys updated with what's going on and yeah I hope you uh got value worth your time and I will see you tomorrow all right so
today is day number 12 and if you don't know me my name is Alex Newman I actually ran a $2 million year business and now I'm restarting from scratch talking about the entire Journey on here and today I wanted to talk about something a little Bit different which is the concept of actually Reaching Your Potential not only in business but life because it's been something that for the last good six months or so I've been pondering and trying to figure out in my own life because obviously as a result of running and I guess being
successful by all conventional means then from that point on having to kind of take everything down and restructure and build it back up it's been quite a journey and now I'm Finally getting to that point where I feel as though I am fully conscientious of what I want to do today but then also in the long term and I just want to share what my journey has been and how I actually plan to attack everything before I do that little update on the company and everything that's going on so right now I've got I believe
five clients on board and essentially what my goal for today and tomorrow is just to make sure that everyone is good ahead Everything that I need to do for them is done squared off taken care of then also let them know I guess what my schedule and plan of attack is going to be in the holidays so that they can kind of replicate the same because once again I help coaches and I myself run a similar style business so the market conditions are always going to be relatively the same so now that I've actually covered
that the essential concept and what I want to actually talk about today goes Down to a few levels first off you have got the idealistic level so it's like hey what do you want to achieve in life when you die momentum Ori what do you want to leave behind the second level is going to be on a yearly basis so 5 years out from now a decade out from now what do you want to achieve and then it falls into the days and the week segment which is how are you structuring the hours in your
day the minutes in your day to to actually squeeze out the most and I Guess pull out what you want of life so that on a day-to-day experience level you also happy so I've actually gone down to my reading Corner as you can kind of see over here to grab this book and it is called the magic thing big it's by David Schwarz it's an amazing book and there's recently an interview by Jeff Bezos where he says pretty much the exact same concept in this book which is that self-limited thinking or the size of your
thinking is a Self-fulfilling prophecy and what that essentially means is that it's going to be the exact same difficulty to do something that is perceived as hard so start a very hard business like sending a rock in the air versus an easy business like doing a landscaping company or doing garbage removal and essentially the reason why that is important is because when it comes to establishing the macro right what I was talking about mental Mor your legacy What you want to be left behind and what you actually want to leave the world doing you need
to be able to think big and actually go after something that is important and matters because if you realize you're going to spend that same time working any anyways whether it is a landscaping job or whether it is for example like changing the world solving world hunger and if Landscaping is what you want to do through your life then that's amazing there's probably some Crazy Visions with landscaping and like making the Earth super cool I don't want to knock that in any way I'm just saying that you also should be going after that really core
thing that if you could just change in the world you'd be so happy with and for me it comes a lot down to education myself I didn't do necessarily that well in school I got by using like finesse and cheating and whatnot and I want to do something very big in changing the education system the kind Of the way it works why work with people that educate other people and you know sell info whatever it might be but essentially the reason why I say all this and want to talk about it is because you can
emulate the exact same thing with your life so right now if you're running a business of any s sort let's say you're a coach running a coaching business you have the ability to set an overarching goal outside of just making a few million dollars you Can actually impact and change the world you need to understand that once again the sizeer thinking is a selfing prophecy so if you think you can't do it then you won't be able to do it if you think you can do it then you will be able to do it you're
going to spend those same hours working anyways it's not going to change right you're still going to spend that time it's not like you're going to live longer if you have a bigger Vision it's just the exact same So that's essentially the overall macro thinking that you need to have now going on to a weekly level of how do we actually achieve that I'm going to cover that now so in my opinion when it goes from a grandiose Vision down to the Tactical of how it actually happens what makes people succeed and I guess what
has just worked for me so far with some of the big goals that I initially set out for myself has been tangibility and when I say tangibility I mean the Ability to see something as if it already exists and create like a very clear mental image of what life could actually look like as a result of having that thing so if you've got this massive goal The Next Step that comes as a result of that and actually making it happen is going to be the tangibility of how it actually happens so for example let's just
say that the goal that you want to set out is to make a million dollar and obviously that's not some Massive crazy world changing goal but I just want to give it as an example because then I can do the very great example making tangible so from that point on you have the ability to break down every single step and tangibility of how it might actually happen like for example if you want to make a million dollars in a year you know you need to make 78333 and. 34 and if you do that every single
month then you're going to make a Million dollars in a year and that's done it's going to be super tangible in that Vision so now you can create that and it's something you can actually attack on a day-to-day basis you can ask yourself well how many leads do I need to get do that how many appointments do I need to get do that how many closes do I need to get how expensive my product need to be and you can reverse engineer the entire process to make it tangible the actual Act of writing all that
out Even if you can just imagine what it would be in your head even if you know what the things are the actual Act of writing out the steps forward doing that even if you're completely wrong and the plan changed along the way which it almost always will just by doing that it now becomes a clear image of your head as a path can actually walk towards instead of just like where you are now and where the goal is there's going to be a path you can actually walk along in Order to do it and
the path might have a little bends that you didn't expect but whatever because you can make adjustments and then you're good but there's still a path whereas there wouldn't be if you just said oh well I know that I need to charge this much and you know I'm going to need to get a good amount of leads so I might as well just start working right now no you have to make it tangible and then from that point on the final step that you have to Kind of break down into is going to be the
daytoday level now on a day day to-day basis you win by just keeping things as simple as possible and it's a lot more about removing things than it actually is about adding things so now that you've got this tangible Vision the question that you need to ask yourself is what is the least amount of work that I have to do in order to get to this thing and I know that's a little bit of a different frame than what you Typically hear of like oh you have to work 12 hours a day like oh my
this is how you do it but you can still do that essentially what you want to figure out though is what is the actual first principle which is like the very most core principal concept of achieving something to actually getting my end result so when you do this you start to realize that a lot of the things that you'd actually spend time doing don't make a lot of sense for example if you Were doing meditation every single morning well is there a prerequisite that meditation has to be a result of getting my goal well if
you're trying to be a yogi monk then probably but if you're trying to make money online well then you can see how it fades to the wayside it can be something that you add in if it has other life benefits at Aline with where your mind wants to be but for the actual Act of tangibility of getting that goal that you set out for Yourself it does not apply so you have two options you can either change your goal so that actually facilitating it's added to your goal or you can not do it because you
realize that it's no longer essential and essentially that's what you want to keep doing you want to keep going on and either adding things to that big tangible Vision that you have or you want to be removing them because they're not essential and you don't need them and if you continue to do that on a Day-to-day basis you're going to slowly end up with a life that that you actually want and the final thing that I'll say about the day-to-day which is kind of a hack that I realized is and you you hear this all
the time so it's not going to be something new but the actual care for your time in every single minute is one of the biggest differences between someone that achieves this big grandiose goal and someone that leaves it by the wayside And doesn't actually go ahead and pull it off if you can care about every single minute and track every single minute to know what you are doing and make it a good use of your time that is going to be the biggest barometer of hey can I actually pull this off because the second that
you start caring about your time and you realize that every minute you are dying then you can actually flip that frame and use it as an ability to actually go out there and get work done But that is my big rant about how you can actually achieve your potential so if you don't have something like this in your life please implement it it's going to honestly just give you so much more purpose and you can actually impact the world the same as you see all the greats of the world you always just see flowing around
scattered up flying on doing whatever but you can be one of them and I hope the value that you got from this video was worth the time you spend and I Will see you tomorrow okay so today is day number 13 of completely restarting my business from scratch and I want to show you the simplest way that even beginners can use to reach $10,000 a month in 2025 now a disclaimer because this is not some magical strategy it is still difficult to actually execute on a day-to-day basis even though it may be simple and it
doesn't matter whether you're a beginner or whether you have the most experience in the world you are Able to do this and if you don't know who I am my name is Alex Newman I scaled my own coaching business at $2 million a year now I run a company called called seven figure Creator where I essentially partner with coaches and Consultants to do the exact same thing so to explain how this strategy actually works obviously we got three steps here we've got YouTube we've got Instagram and then we've got $10,000 month Mark which I will
equate to the actual process of Converting attention now to actually have this entire thing make sense I first want to explain what the attention economy is long story short so essentially you used to pay for attention either with ads or either with going out to people reading contact outbound etc etc but social platforms such as YouTube or such as Instagram have grown so strong to the point now where literally by just making videos like the ones that you watching right Now you are able to attract enough attention to get to this initial Mark now to
scale beyond that and get to crazy crazy numbers you will need to eventually turn on ads and run some form of paid advertising however to actually get the first start you do not need any of that what you need is a YouTube channel what you need is an Instagram account and then what you need from that point on is a scheduling tool and an entire offer and Foundation created Proof of this is that I actually onboarded a guy I believe last week with absolutely no experience when it comes to actually going through and selling however
he had amazing expertise in how to actually become a content creator as he had built up his channel and just by implementing these two strategies with the YouTube videos and the Instagram he was able to get his first ,500 deal which again is going to allow him to scale $10,000 a month as he repeats Quickly and quickly quickly on scale especially around this time of year so to explain the whole strategy of how this happens first things first you have got YouTube videos now in order to actually execute on YouTube the overarching thing that I've
done is not similar to the Mr Beast or the Iman Gody trying to go viral it is about two things first off it is about picking an overarching goal of your channel this is a reason why people watch you it is a Series or an overall mission that you're on for example my Channel right now that you're watching the reason why people watch me is cuz I'm restarting my business from scratch it's something that's new something that's fresh it's something to get interested about another example of what this might be is a guy like Sam
suck he documented his entire fitness journey and from that point on when you actually get that mission dialed in as the first thing Possible people begin to care a lot less about the thumbnail and they begin to watch a lot longer because they're bought into what you are actually doing as a person so that's the first thing when it comes to YouTube the second thing that we're going to actually have to dial in is the entire mechanism of how we are actually helping people so are we documenting Journey or are we sharing the expertise that
we already have if we're documenting a journey Essentially what we do is we pick an end goal that we're trying to go after and all the content that we now make is centered around actually getting towards that goal again if we are actually going to share expertise it's similar to a guy like Simon squib on YouTube where essentially he just needs to get in front of a camera and talk because he has so much experience and doesn't need to show anything more he can just talk about what he's already done and it Speaks for itself
so once we've done that if we can post on YouTube frequently let's say 100 videos out at either a three time a week frequency or if you really want to double down and go hard a daily frequency that is going to be the first step of actually generating attenion so now all this raw tension we've got our YouTube description the place that we are going to drive it to is going to be our Instagram on our Instagram page the entire entirety of This platform is just good for nurturing people in so when someone lands on
our actual page we are the ability to nurture them allow them to get to know us as a person allow them to begin to like us so at that point when we actually roll out an offer which we're going to start with something free because we want to obviously develop expertise and create a great service people are going to be interested so what we need to do on Instagram is we Need to imagine that the camera is your best friend you should be putting up daily stories about everything that you were doing in your life
about the behind the scenes of the videos that you were actually making and then just overall information bits and anything top of mind I like to have a scheduled up part of my day where I essentially sit down and I think to myself what did I learned today and instead of putting it into a notebook I will also post it onto my Instagram story and from that point on I have a flywheel going where I consistently have people that are going to watch every single thing that I put out and as a result begin to
know grow and like me at a leverage scale it's almost like having manyi conversations with hundreds if not thousands of people all at once so to give a recap of what we've done so far is with the YouTube content we built up the crazy bubel of attention with the Instagram we have Gone and nurtured that attention so now we have what's called warm attention now the job job is to convert it and a lot of people do this wrong they try and convert their attention wrong and they end up doing it in an ethical way
which makes them appear as a scammer and it's why the industry of educating people which is one of the oldest Industries in the world it's one of the most powerful Industries in the world has been given this bad rep online is people go about Doing this the completely wrong way now when we are initially selling we want to start with completely for free in fact if we can keep something completely for free that's genuinely valuable not some like crappy free training or like a custom audit or like no that does not work everyone knows that
none of those are going to be quality you need something that's actually for free that is going to be great so I'll give you an example my business I completely onboard People for free and what that does is allows people to actually go in they get to test run the system that I have before they actually ever pay anything so as a result they know exactly what to expect and at no point ever feel as though they've been misguided or their trust has been taken and just like completely shattered so the first place we want
to start is we want to start start with free and then what we can do is essentially as a result of building Up this huge massive free bubble of stuff that we have began to offer so for example if we're running an online training business if we offer completely free training for your first month to lose your first 10 pounds we're going to get a lot of people that are interested in doing that they're going to sign up and we're going to be able to train them completely for free then from that point on what
we can do is we're going to refine our process and then we're also Going to have an upsell percentage so of the people that we work with for free which of them actually receive results and of the people that receive results which of them continue to actually work with us beyond that initial free service period and again by doing that what you do is you undercut everyone in the market that is trying to actually sell the initial $5,000 $4,500 investment but then what you also do is on the back end you still end up charging
more and Having a higher LTV than them while you're still getting in people at the front door at a lower price and if you were able to do that as long as you continue posting YouTube videos as long as you keep posting Instagram people going to begin to like you and the difference is that they might not begin to like you enough for you to sell something for $5,000 initially and make that money but they will like you enough to actually purchase something for free As you get started and then once they pay you something
for free then you can go up and you can actually go forward and upsell them onto a form paid product and if you can repeat that consistently for 90 days in 2025 with the posting frequency on YouTube and the Instagram stories and then you create a free offer that is genuinely valuable you will be able to hit $10,000 a month I know I kept this simple there's lots of other videos on my channel if you want the More in-depth purely tactical like hey what do I do on a day-to-day basis task list kind of thing
however I hope that the value that you got from this video was worth the time that you spent and I will see you tomorrow okay so this is Alex I just want to show you proof of everything I'm saying so here's our first stripe account if I go up here and I show you the second one both of these are inactive by the way cuz no longer involved with these business directly we Switched our processors up but if I were to go down to the gross volume down here you can see right through here so
yeah just want to dive into that show you that before the video sh a lot of other videos as well but yeah just want to get that clear so roughly around 2 and 1/2 years ago from today I quit my smma which was an appointment setting Agency for agency owners and I began my coaching business where we collected directly over a Million dollars and today's video I kind of wanted to explain the reason why I did it and maybe if you're someone who's currently running an agency or you run some other form of business and
are interested in starting coaches what my experience has been doing the whole thing and I guess just kind of a full breakdown full story going into 2025 and the new year so to explain how this entire thing happened again I ran an agency that set appointments for other Agencies and I did anywhere between $10,000 to $20,000 purely on commission and yes it varied that much because of the way that my offer worked and when I got to that point I essentially realized that a lot of the things I was doing with clients could be systematically
repeated and it didn't actually need my direct involvement to do let me give you an example so big thing that I would actually do for people is I would set up Instagram DM campaigns so it consist of Me writing the hook message that they'd follow the int over pitch that they'd follow the script the follow-ups everything that they'd actually do to send out to clients and essentially I realize that well outside of the actual process of going in and sending out the messages I'm pretty much not doing anything for these guys right like I'm making
these scripts and whatnot I'm placing the Setters but to actually run that as a recurr curring month-to-month Service after I've given them these deliverables already isn't going to make sense so what would happen is I'd either be on a crazy commission where my Revenue would vary so much because they didn't want to put The Upfront cash flow or what would happen is they would just literally go through and churn when I tried to put them onto a monthly retainer so I realized that it was very big issue and I wanted to actually look into charging
for upfront packages That's why I initially started the entire route of coaching so when I actually started this I looked online to see how people were packaging this and whether you call it coaching whether you call it licensing whether you call it a build and release it is essentially you are taking a time of like upfront amount of time so you're taking upfront amount of time like you spent three years learning this you're extracting the knowledge that you got from it and You're building into one big package of value that you slap a price on
and you send out to people that is what it all is at the end of the day and I realized that all the guys doing this were a making a lot of money these guys are making a crap ton of money and B the second thing that they were also doing is all marketing on organic YouTube all these guys had nurture content going out they were going through and they were posting they were sharing their Experiences and it seemed like publicly these are the people making the most money right obviously there's going to be killers
in every space that don't use any social media and they just have these super high up clients but that is a very gatekeep industry when it comes to getting information about it because it's a lot harder to seek out now obviously you can do it but in my mind well the easiest route seemed to be well I should begin a coaching esque service So it didn't start with me becoming a guru but it started with me actually packaging everything up and going like hey here is the setting scripts that I'm going to make you here
is the actual templates for the hiring that I'm going to give you here's how you manage them here's how you train them here's the Sops here's everything and I slopped the price on it and I started giving it to people and immediately I noticed a few things the first thing that I noticed is Well first off it was a lot easier to sell because instead of selling a recurring service and yeah getting The Upfront payment might be easier but I was actually able to retain people on the back end and sell them bigger products afterwards
because they had gotten in in the front door and then following that I also noticed that people were a lot more inclined and had a lot more of a positive client experience when they did it themselves And they didn't take it for granted so around that time I actually joined a mastermind named rent success club and I met a guy who was in the exact same situation as me he was an agency owner he had made good money and if you know I've talked about a lot of my channel I've actually an interview with him
he's my business partner Dylan Wilson and him and I came together to start what was called the first client challenge this was something where essentially all we Did was we worked with people one-on-one and we had this leveling system to get someone their first client completely free of charge it was like a $100 deposit and they get their money back once they signed their first client and essentially we partnered up we started this thing and just through posting on organic YouTube we were able to make a consistent $10,000 a month and I don't say that
to oversimplify what it took to actually get this business kicked off or Anything of that nature there are three step steps that we did first things first is we built out our curriculum what we were actually offering so we had a Discord server and we had levels in each server that associated with roles then we had course content that we recorded the course content that we recorded were initially just call recordings of us just teaching people getting hands on with them and then eventually we went back and actually Recorded modules and the third thing is
that we just posted a crap ton on YouTube both him and I were going at a pace of like two three videos a week and then we're also going hard when it came to meeting people in our industry when it came to actually reaching out to previous people that we had worked with all these things so that is exact how we started in scaled up and if you are not at that Mark with your coaching business it is purely a matter of reps you just Haven't spoken with enough people or your offer is not good
enough first steps to make your offer sweet second is just speak to as many people as possible then from that point on we actually noticed that this could be a far more viable business model because we a as both of us were still running our agencies and our previous Services we noticed that we were able to make a consistent $1,000 a month from this model and we had clients that had a lot More respect for us and as a result we actually achieving life-changing results whereas our done for you service it was a lot harder
to actually establish the frame that led to people becoming a great client so following the story and I guess from that point on we got to our first $20,000 a month just by having a few videos go kind of berserk on the YouTube algorithm we jumped to 50K when we actually introduced more expensive products then we scaled to 100K after Going through and developing a crazy social proof piece and I guess I I've talked about this in so many other videos you can see it on my channel I've already talked about I actually have an
interview with Dylan and I also have all those previous videos you can see us doing in real time that is not the moral of this story what I want to talk about now is the actual reason why I did it and if you're in a similar situation I guess what you should think about if You're considering making the jump and it's something you want to do but maybe just haven't had the time or information to act on the first thing and primarily where you should start is just with your offer and your network one of
the biggest mistakes that I have made and I see a lot of the actual let meoc sorry a lot of the mistakes that I've made and I see a lot of the other people that I actually work with make is when they're beginning out they try to start by Marketing they try to start by just like going all in on the content here's my offer here's how it works let me go all out guns blazing etc etc and I mean it's not going to work because a it requires such a commitment from you especially if
you got other things going on you have a legitimate expertise that you've developed and then B it also is just weird because in order to actually go through and convert people on a product you have to have trust and attention Built up so if you don't have a brand already it's going to be very tough to do that where I would recommend starting is I would recommend starting and flip again I'd recommend starting with an audience that already knows you likes you and trusts you and the number of people that actually fall into this category
are going to be your network once you've got these people in your network what you want to do is you want to make what's called an mvo minimum Viable offer and you could also have an MVP which is not most valuable player is a minimum valuable product what these two things are is pretty much the bare minimum of what you need of a business to actually go through and service people IID go to everyone your offer sorry go to everyone your network and I would make them this mvo which is something for free you're giving
them something for free you're going to work with them for free or you're going to Give them something for free but you're going to deliver something in return for a testimonial or case study and as you begin developing case studies what you can actually do is create a series or actual documentation on your social media whether it's Instagram or YouTube that shares the actual path and shares the Journey of you going through and doing these things once you have done that and it's actually something you can do while you're already working on your Business whatever
it might be cuz all it requires is a few text messages and maybe an hour of thinking these people when you actually sign them on are going to be someone that you work with on the weekends if it's actually like pure work Libor stuff you're doing for them or if it's form of coaching you're just going to dedicate one day to have a few of the calls in the calendar to actually work with them and from that point on even if you're running a business this is Something that you're going to be able to squeeze
in and you're also going to get the proof of concept to know a whether it's something that you like doing whether it's something that you want to take all the way and then also B if you're good at it and what you actually have to do to get people results when you end up working with them if you can do those two things what is actually going to end up happening is you'll be able to go through and convert People onto a paid upsell in the near future as you begin ramp up your marketing and
begin to roll out a pure product that you're actually going to sell it's actually going to be I guess the core offer at your business but before you start marketing start with an MVP start with an mvo and begin to offer that to people in your network the same way that I kind of did when I started out it gave me the gist of everything I got my product Market fit down and I Knew exactly how I was going to service people what I want my life to look like and the entire end Vision before
I actually had to get integrated into the business so if you're in the same situation if you're considering starting a coaching business that is how I do it and I guess the reason overall why I quit the moral of the story why I quit my agency because I realize that I'm able to get better results and make more money doing something that allows me to Actually serve and have a greater impact to more people and that is again only when you do things the right way only when you have complete legitimacy with your offer and
again my Golden Rule is that I will always make my clients more money than they pay me that's a golden rule every single client that I have in my business currently actually abides by that rule they've all made more money as a result of me then they've actually paid me and it's something I'm going to Continue abiding by for the near future or sorry not near future forever and if I continue doing that it's always going to be a positive tradeoff where I know that people are going to continue working with me and I also
know that they're always going to be satisfied with the service delivery because I've done it in a way where it makes sure that they get results so I hope that the time you spent on this video was worth the value you got in return and I will See you tomorrow okay so today is December 25th of 2024 and I want to do a fully year recap for those who know me and those who want to get to know me better this is going to show you I've been up to for last year and I'm going
to go through this whole thing show you the biggest lessons that I learned and whatnot and yeah just make an honest video so in January I started off the Year by first off getting out of Ontario I grew up in Ontario that's where I met All my friends that's where I went to school that's where I played Sports where I founded all the businesses everything I've ever done was in Ontario and I had never really left Ontario outside of maybe a few vacations growing up as a kid so the first time I visited Florida and
doing that I got to just get outside of my com St get outside my shell and I came to 2024 off of my first 100K month I think we did like 101k in December 2023 so obviously felt like I Was on top of the world and just like everything was falling in the right place and I was going to be the next Mark Zuckerberg by the end of the year as we all do when we're on these highs now going into February what actually happened is I traveled to Florida again this time was my first
time alone to meet up with some of the friends that I've been doing business with for the last six years and even these guys that I played professional video games with You can see all these guys here and then also what happened in February is I navigated two seven companies merging together and it was operational hell as I call it I had to kind of merge all the software Stacks merge all the team get everyone set together and it was surely an experience and when I did this when you merge two seven bigger companies together
and as you can see one of the meetings that was actually covering everything we're doing during this time It requires a lot of work and you have to move at a ridiculous Pace to actually keep it up so that was February learned a lot during that month going into March this is where my life changed forever so one day I get a call and they say well come to Vancouver Alex these guys that I done the merger with wanted to meet me want to get to know me completely Fair have a new business partner so
I packed up my life on a whim to go there and I slept on a couch for two weeks while Initially scaling and I was introduced to a completely new lifestock for those of you who know me those of you who don't I'm the kind of guy where I don't even have a license I don't have a complete car yet like I don't have any of that stuff and I prefer to just go on walks I prefer to Door Dash my food I'm a pretty simple guy so getting exposed to all this was like the
equivalent of showing a phone to a caveman to like Neanderthal I saw supercars I saw Porsches I saw R8s I had went to festar restaurants for the first time and I just saw crazy views in the pent house that all these guys had and it was a complete shock this is actually a screenshot of a video I recorded to myself which I'll probably post on this channel one day when I actually first initially booked the flight going into April so after living on the for the two weeks well what we ended up doing was moving
two floors down into a penthouse Of our own with myself my partner that we were actually working with before the merger Dylan and then below the two guys that we were actually merging the companies with and when we did this it was absolutely huge we had a crazy overhead I believe the rent was like well over five figures a month and we're pushing at a massive intensity and because of the role that I played at the company which is kind of an operations person I had always just been like a Little software creating that sets
things up in the background ground I had to learn the skill of leadership and management and it just got like all thrown on me at once and I learned so much in the short period of time and I also did something I've never done before which is I went from I guess I did boxing I played a lot of sports growing up but I felt like I hadn't challenged my body in a very long time I went from only running 10K which is the Highest I've ever run before to deciding to run a marathon on
12 days notice and this was the first half marathon I did I believe it was the weekend before the race and I did them two back toback days so I did 21k next to 21k and then I got ready to the marathon which here between May and July most focused that I've ever been by far in my life I completed the marathon I think my time was like 420 440 is like somewhere in between there I don't really remember it was a crazy Experience for sure um aggressive scaling and essentially the biggest thing that I
had done was I balanced completing high school because I do online school up until that point I'm now graduated and also just running this company and at this point we had gone to a payroll well over 60 ,000 a month and we were making good money and so I had to learn how to balance these two things and really just get an operational master class after that point something That I actually decided to do was begin working on my own products my own projects my own things because a part of my 10year vision is I
want to start my own companies so in August I went back to Ontario and I saw a few things first off is given that I was going ahead and started my own thing I got to decompress after three years of just like straight hard grind since I ever started business and I slowed down and I enjoyed my summer for the first time in a very long Time and I got to see my friends graduate got to spend time with people that I haven't spoken to in a very long time and it was overall something that
I needed just to keep myself sane keep myself in check going to September on this point instead of just relaxing and connecting back with people with those same friends that I initially visited Orlando with we went ahead and went to Vermont and at this point I had confirmed myself that I'm now okay I'm Was 17 years old at the start of this year I'm now 18 I'm well versed in traveling I can navigate myself I am a self-sustaining human being that was a good feeling then from that point on my mother and I actually decided
to get a house in Florida and between renovating and dodging hurricanes this is what the place looked like and you can see me recording here now it is a uh a pretty cool place and outside of that going into December I founded seven figure Creator which is the company I'm working on now publicly scaling and I've been posting consistently documenting my entire life on YouTube so you can see my entire de it's on there the biggest lessons that I learned during this entire time and this is coming from someone who had a multi figure company
that they're running managing working on etc etc to now even just restarting and seeing the entire thing from like from what I consider the top even though There's so much more going on and you know your ego gets inflated when you're making good money looking down to now being at the absolute bottom like starting 14 days ago from nothing and seeing the entire journey in the road ahead of me first thing is do not externalize so I had this tendency to write down a crap ton of things on my notes I had it's urgency to
write down everything and try and turn into a system and one of the biggest lessons I Learned is not to externalize my own power so if I'm learning something and if I want to embed something into my life like for example I want to embed focus into myself I want to be absolutely honed in I want to be able to sit down and work on a task you don't need to write anything you don't need to make any protocols to do that what you need to do is you just need to embed it in your
brain and trust that your brain can exercise that it's not a certain Order of words that you say it's the actual habit of doing it and then as you continue doing it it becomes instinctual you're never going to actually develop any habits or these crazy skills when you hear someone talk about like monk-like focus without actually going ahead and just doing the thing but then also doing it at a frequency in a way that it becomes instinctual to yourself second thing is well be grateful and this can go to an energetic esoteric Level or it
can also just be on a day-to-day enjoy life level if you are grateful in your life for what you have the people that you know what you have achieved and just overall the experience that you get to be here doing this and you've been given that opportunity it is a way better frame of mind to introduce new things into your life it's a way better frame of mind to deal with anything bad that comes into your life and as a result of that it is going to Bring you and allow you to see a lot
more success third one is that going to third one is going to be that uh speed is King so beyond everything one of the biggest and this is actually I believe part from hormos part from some other guys but the overall gist of this lesson is that I Define power as the speed between something that when you think it's going to happen when you want something to happen and when it actually decides to happen and the speed between That is power so for example if you want your company to make 10K a month the power
that you have the proficiency the skill that you have is the time between you deciding that thing wants to happen in your brain and it actually like going about and happening in reality that is what I Define power and strength as so if you can Master speed essentially what happens is you go through feedback loops which is an engineering concept to just Define all the variables all the given Things within a thing and as a result you are going to just move way faster there's even this documentary of this guy who went to study these
Kenyon Runners who were just breaking every record to find out is it something in their bones is it their biology is it spirituality is it their culture whatever like what is it what's making these guys just smoke everyone in the races and this guy dedicated entire life to studying it decades after decades and In his own book he writes two things they trained harder and they trained longer so the more practice that you can put in and the speed at which you can do that heavily determines the success you're actually going to see fourth is
that conversation runs the nation so I am a generally introverted person I think I scored like 80% introverted however I realized this year that you have to get out there you have to talk to people and whether it's me talking to A camera like I'm doing right now or whether it's me going Face to Face camera to camera whatever it might be you have to get out there you have to talk you have to bounce ideas off people everything good in this world comes from other people the money that you want right now is sitting
in other people's pockets so in order to actually go through and work and to build something great you have to communicate with people in the business that we do if You're running a sof for something of that nature maybe you don't but end of the day when you get higher and higher up in business you're still going to have to manage people so you need to learn that conversation runs a nation and learn how to actually communicate and become great fourth or sorry actually the fifth one is going to be let go just let go
and it actually combines with the sixth one which is make it fun let go make it fun don't Take it too serious if you've committed to being an entrepreneur which you probably have if you decide to watch 10 minutes into this video you really just have so much time ahead of you you have decades ahead of you so make it fun have fun because you only get one chance to live in this life and you don't want to spend it just being there like studying productivity gurus so you can get into a car or a
penthouse I promise you that's not what makes it worth it it is the Entire journey and especially the company that you actually have along the way so that is my 2024 reflection I'm going to be posting a video about 20125 goals hopefully tomorrow and I hope that the value you got from this video is the time that you spent and I will see you tomorrow so today is day 16 of me completely restarted my business from scratch and I want to talk about a very simple concept which is the only kpi that you need to
hit 100K a month and I'm just about to head on a walk here so hopefully this is quick video my name is Alex Newman I ran a $2 million year coaching business for marketing agencies and now I make these videos to actually document the process of me starting up my new company so to explain what the purpose of this video is I know a lot of people right now are doing their 2025 goals and whether you run a marketing agency a service based business an info business you're a coach consultant Whatever it might be there
is only one metric in a service-based business that matters when it comes to actually bringing in people and the acquisition side with growth on the back end you know that thing is LTV lifetime value how much customer pays you on the front end it is not your close rate it is not the amount of leads you generate it is one thing and this one thing is what determines a six figureure business from a seven figureure business seven Figureure business from an eight figureure business it is the entire thing if you look at the difference between
companies at different levels in the agency space or any service based business space the only difference between them is the one has more of this given thing and that is calls booked so to explain what I mean by that is pure in a raw format the amount of calls booked the company has usually directly correlates to the revenue a company that Has booked well over a th000 sales calls is usually making well over six figures company that's booked well over 5,000 sales calls is usually pretty far into seven figures and essentially you can look at
a corative basis that most people that are starting out that haven't got the SC they wanted it is purely because they have not taken a good amount of calls maybe they've taken 10 calls may've taken 15 30 whatever it might be they haven't taken enough calls And I kid you do not that is the one kpi and Metric that you can optimize for so I want to explain how you can integrate into your goals and then how you can also integrate it into a strategic road map to book a crap ton of appointments to virtually
guarantee your success in the year 2025 so the metric that you actually want to go after is not necessarily calls booked but it is the amount of calls that are actually taken by either yourself or a sales rep on Your team someone of that nature so from that point on what you actually want to do when you're reverse engineering your okrs your business goals for the year 2025 or just any given month is you want to figure out how many calls you actually need to book to enter the cash into the business that you like
again the product LTV end that is quite simple but on the front end I kid you not the amount of leads that you get does not matter as a metric the amount of closes Or your close rate doesn't matter it's just the amount of calls that you are taking because once again to explain the entire philosophy of why this is the only metric that matters if you have calls but that is the end goal of why you even want leads in the first place so if you just focus on getting calls you're actually going to
be a lot more efficient with the leads that you already have it also applies on the sales end if you're taking all these Calls you don't necessarily need to worry about getting better at sales because just by the act of showing up to this many calls you are going to learn what actually makes you go ahead and close people you're going to learn the closest deals because you're getting so much practice from just booking all these calls it is the one centerpiece the one commonality that you can optimize for on the front end that allows
you to get better marketing Results and on on the back end allows you to actually improve not only your customer retention when you get better at sales but then also your close rate and your cash collection etc etc so it is the end all Beall metric of a service-based business in my opinion and if you just optimize for getting as many as possible you are going to see success with it and the way that you actually can go about booking these calls is pretty simple right you've got outbound Messages you've got referral and you've got
paid traffic and you've got organic and YouTube video kind of traffic like the one I'm making right now and then from that point on all that you necessarily have to do to optimize for these things and start seeing success with them is just go through and commit to a Time Dedication that you do every single day for example I have a Time locked out of my calendar I record these videos every single day if you're doing Outbound you should have a time on your calendar where you're doing it every single day and this is the
activity in your business that should happen first thing in the morning because it is the highest revenue generating thing you can do outside of upselling clients directly or retaining them so it should be a priority and for a lot of people it is the point of business that has the most friction involved with it the most resistance involved with it so it should Always be the thing you do first in the morning just to build the habit and actually get comfortable doing it and if you able to actually go through do that and execute on
that entire strategy fully of just optimizing for this thing by finding the daily kpis of hey let's say I have to send a 100 messages daily absolutely no matter what and that's something I'm completely committing to or I have to spend this much on ads every month that's something I'm Completely committing to you are virtually guar guaranteed to see success if you continue that throughout the whole year and you focus on the end result of booking as many calls as possible ideally if you want to hit seven figures this year the metric that you should
aim for that gives you an absolute no-brainer chance of just guaranteeing that you hit the number is 500 calls taken if you take 500 calls in the year 2025 it is guaranteed your Company will hit seven figures given that you are awake on the calls and you're getting a little bit just a Teensy bit better each and every single time you can do that simply just through reviewing the calls so this is a note that I wanted to make cuz I'm making my goals I'm super identifying and going through all the kpis and yeah calls
booked are the biggest thing you can optimize for it's a difference between a six figure company and a seven figure Company difference between a zero figure company and a six figure company so I just wanted to go hop on talk about that and I hope that the value got from this video is the time that you spend and I will see you tomorrow okay so today is day 17 of restarting my business from scratch and I want to talk about a pretty simple concept that is how I actually went from doing 13k in October of
2020 3 all the way to doing 100K my first 100K month ever in December of 2023 and the concept that allowed us to go from making so little money the month before to just absolutely skyrocketing the month after and I guess the whole formula on how to actually see success fast because the way that I explain it and the way that I look at business in general is like a system of variable after variable after variable after variable you got a whole bunch of things youve got your service delivery process you have got your setting
process you Have got your your sales process you've got your marketing your lead generation process and all these things have more things entangled under them and this is a simple strategy to remove those things to simplify those things and when we actually implemented into our business we were able to reduce the overall amount of variables that were required for our business to make money and have cash going in the door and therefore with the exact same amount of input and Work we made exponentially more money and I want to explain exactly what the entire process
looks like so you can do it yourself and see the same kind of results in your own business before I do that there's actually a clip of Elon Musk explaining the entirety of this strategy so I'm not special make this myself and I'm going to play it right here just so you can understand a little bit more about the concept anyway so step one uh make your requirements less Dumb step two delete the pot or process step if you're not add if you're not deleting a p process Step At least 10% of the time basically
if you're not adding things back in 10% of the time you're clearly not deleting enough right um and and then uh only the the third step is simplify or optimize the third step the first step um the reason it's the first step is cuz it's it's very common it's possibly the most common error of a smart engineer is to optimize A thing that should not exist um and then finally you get to step four which is accelerate cycle time you're moving too slowly go faster but don't go faster until you have worked on the other
three things first um like if you're D if you're digging you know your grave don't dig it faster stop digging your grave you know and then the final step is automate so now when it comes to actually applying this into the day-to-day of our business I want to Give a few examples so you can walk away from this video and actually plug things into your business so the first example that I to think of that I see this messed up the most on is going to be on the front end specifically when it comes to
setting appointments if you saw the last video I made I talked about how the only metric that matters between a coaching business or an info business of any kind that is doing six figur and the difference between one twoing seven Figures and one twoing eight figures is the pure amount of calls that have been taken so what we want to optimize for is what is the least amount of steps that need to be taken for us to actually book a call what is the least action that leads to the most output as a result of
that and whatever that answer is is how we're actually going to want to implement it to go through and book calls so for example if we are running a coaching business and for example we Have an Instagram funnel set up there is no point in creating an eight message DM sequence when you can have a two message DM sequence that achieves the exact same result to book appointments therefore we get to the exact same end goal quicker which means that with the exact same amount of work that we're doing we're able to see four times
more success and theoretically book four times more appointments because we're spending so less time on each individual prospect That comes in the front door if we think about this in our sales process the best way to do it is to provide as much upfront information as possible so the prospect shows up to the call knowing exactly what the conversation's for what you're going to cover on the call and then on the meeting it should only be one call unless there's an actual need for a practical reason to logistical reason why there needs to be a
second call if they're deciding to move forward And then what you're going to do on that call is essentially just restate everything that you've gone through answer any questions they might have and then close there's no need to go through the complexities of crazy follow-up sequences or crazy setting sequences or giving someone eight phone calls it's about establishing Clarity so you can see the most impact with the least action possible which as a result you're able to get much much better at these Things imagine how much better you'd be at those two messages instead of
the eight message sequence if you're getting four times more practice per day not only you're going to book four times more calls at the same skill level your skill level is also going to increase massively so you're going to be able to book more calls if you look at this with Service delivery it happens at an even more exponential scale instead of creating a process that has eight steps And modules and then actual courses inside each of the modules that you have what you can instead do is you create a one simple entire walkthrough process
that every single client is going to follow and in each part of it you keep it simple with core action steps that they need to do with only one goal that you need to complete at each step and if you're able to do that and simplify down everything the loop at which you iterate to actually see results and the way at Which you actually improve to get better at doing those things is going to increase massively and it's going to be absolutely pivotal in your business seeeing success so if you're watching this video it is
a sign that you need to remove things in your company get rid of a lot of the processes that don't make sense and if you do it your business is going to thank you because you're going to be able to move a lot faster and when you move a lot faster you're going to be Going through the UDA Loops or the trial and eror loops and as a result see success faster so I hope the value that brought from this video with the time that you spent and I'll see you tomorrow so today is day
18 of completely restarted my business from scratch and I just signed another client yesterday so I want to explain how it happened what I'm thinking and kind of the whole way that it happened so again you can install it into your own business start To see success so first start off my name is Alex Newman I'm actually documenting my entire process of restarting my business on this channel company's name is seven figure creators essentially I was the operator at my previous business that we scaled to $2 million a year I've taken all the time condens
it into knowledge taking that knowledge put it into a product and a service and then from that point on I actually offer it out to other people Who are coaches and Consultants while documenting how I kind of scale the whole thing and grow the business on this channel and essentially yesterday I signed on another client and the way that I actually did this is I created a super Banger free offer then I had a very simplified voice message system into a smooth onboarding process that sets expectations and now over the weekend I'm actually going to
be getting this person on board so to explain kind Of the strategy that I follow the actual context that need to understand is that I'm a big believer in free being the absolute best way to actually kick off your business and then even scale it if you look at the biggest services in the world if you look at some of the best products in the world they all start by initially giving something for free once you've got something for free you can tell whether it's good or not and something that people do is they make
The assumption that if someone's free stuff is a certain level of skill then their paid stuff is going to be even better so if you deliver an absolute amazing experience for free people are going to assume you can do the exact same thing for better and then essentially then what I've gone and done is is I've made the offer that I will sign People's First client completely for free absolutely no charge down and then after we've signed that client on Then we can discuss payment terms about whether a partnership would be a good idea or
not that is the offer I run so you can do something similar if you have an agency or any business of that nature and from that point what I've actually gone on done is when someone watches these videos they see any video of mine or they're on my Instagram what I'll do is I will send two voice messages first off I will send a voice message that is super simple where I essentially just go Hey tell me everything about your business your life everything doing that nature I ask a whole bunch of questions so usually
they send back a pretty long voice message to me or even multiple from that point on all I do is provide value and then I position naturally hey this is the offer that I have would you actually be interested in a call from doing that point on if I'm using that strategy alone I've been able to book a ridiculous amount of appointments from Those right now I sit around a 75% close rate and the ones that I actually haven't closed so far I just haven't accepted obviously at scale that will dilute cuz if these videos
get more and more traffic obviously not every person that comes in is going to be qualified only want to work with people who are legitimately good at what they do so essentially I followed that strategy out I got this guy interested we had a quick call and then from that call all he did Is essentially set the expectations that hey once you've signed on your first client this is what the payment would look like here's how the whole entire process would look he said all right sounds good you make money first and I'm more than
happy to pay you something back and I got him on board so two things I want to talk about in this video about how you can replicate is first off that free offer because once again when someone sees something for Free that's how they're going to make the Assumption of how good your PID stuff is and then second off it is I keep my business super simple all I do is I make these videos I post on my Instagram and I work on my product just by doing those three things alone in about an hour
day worth of just messaging people on Instagram with those two voice messages I was explaining I'm able to set appointments and going into January my only plan is just to do this More and more at scale and just from doing that I'm going to be able to actually push this business forward and forward and forward and I get a crap ton of users on board which going a product really good and eventually going to allow me to break further and further into the market so I essentially just wanted to hop on say that today against
again I'm visiting family for holidays so all of these videos going to be outside just cuz it's noisy I'm not in My office and all these things but I hope that the value you got from this video is what the time that you spent watching and I will see you tomorrow okay so today is day 19 of completely restarted my business from scratch if you don't know who my name is my name is Alex Newman started and scaled my own coaching business as an operator to $2 million a year now I'm restarting and documenting the
entire process daily from scratch and I want to talk about Something a little bit different today which is the concept of actually finding a a little bit of a purpose in why you run your business because if you do it's going to create the actual ability for you to focus and just get a lot more done in the overall company and the reason why I actually want to talk about this video today is I was recently hanging out with one of my friends who is an artist He makes music he's quite successful doing so and
I realize that We as entrepreneurs we struggle a lot when it comes to how can we focus how can we get the work dynamically we sit there for 8 to 12 hours a day just doing the tasks that are important and knocking down the objectives that we have actually set out for ourselves and compare that to this guy and what I saw him do is he's got a Macbook just like I've got right over here and essentially he whenever he gets the chance will open it up and he will with absolutely no Breaks and focus
stare at a screen and just completely hone in lock in and I've seen him do it for four hours at a time 5 hours at a time even up to like 6 8 hours at a time which is absolutely ridiculous and in seeing this I asked him and I wanted to have conversation with him to figure out how he's actually able to pull this off because I knew in my own reality and what I actually do if I'm able to sit down the exact same way that you are well everything that I see As a
problem my business is going to immediately evaporate and the answer that I got in the conversation that we kind of had was a little bit different it was not what I was expecting at all because instead of it being some kind of mental frame or routine of anything of that nature it was really just about the purpose of why he actually does the work that he does in the first place and to sum it up a lot of people when they try and find their purpose they get this end Objective it's like I want to
solve world hunger and that is what they want to do when in reality what you actually want to do is you want to break down the process of what it actually takes in order to achieve that thing so solving world hunger you have to feed people right you're feeding people so it might actually be a better if you want to actually have purpose and you enjoy feeding people better occupation to become a chef rather than try and become This philanthropist businessman because instead of going through all these trials and Hoops that you don't want you
can immediately feel satisfied and achieving your purpose of feeding people on a day-by-day basis and build that up into something bigger but you have to start doing the thing that you are purposeful and passionate about if you want that unrelenting drive that you see all these greats in history and Society have and if you're actually struggling To find what that thing is for yourself I mean I'll give you the the things that everyone tells you right you have to find something that you lose track of time doing yada yada y all these things and the
way that I almost break these down for myself to actually create and find what it is for me is you want to go through and look at all the things that you've already done in your past if you were to go through things like your browser history where you're spending Your money the kind of videos you watch you get a really good idea of what you're actually interested in when it comes to the processes of things right so instead of paying attention to you watching for example a video on someone building a log cap and
there's a super big video I was watching on that I realize that what I actually care about is the process of building things I like putting things together I like actually taking something from nothing and idea In my head and form it into reality and a big system that cooperates and works together so you want to look at the process of what is actually going on and the kind of work that it is because then from that point on you're likely to find what you can actually leverage as a purpose for yourself and if you're
able to do that you can install it into the mission and the goal of what you want to do and if you're able to do that you'll find something that you actually care About in life and then you can go all in on and those are just my Reflections going 2025 going to be finding goals such as that for myself but as an overall thing I hope that the value you got from this super short video time that you spent and long vide is going to be coming back a little bit more into next week
as I get more situated but I'll see you tomorrow okay so today is day 20 and I want to show you what the raw reality of restarting as a seven Figure entrepreneur actually looks like and if you don't know who my name is my name is Alex Newman I scaled my own coaching business to $2 million a year now I'm actually restarting and documenting the entire process live on this channel and I've seen these videos either go one of two ways one is that they'll show that their lives are amazing and all the fun things
they do or B is that they're going to show that they're depressed and that their life Sucks and all the stuff as a result of making their money and I'm neither of the two so I just want to show you what a normal day in my life looks like and how I'm actually going about building up my business and also enjoying my life at the same time the absolute first thing I'll do and why I'm here in the first place is I'm just going to get outside and walk I actually got some new shoes I
believe yesterday and essentially what I do when I wake up is get up I get Outside because majority of my workday actually happens while I'm walking whether it's on the phone or whether it's sending voice messages I like to actually be on the go as I'm conducting business makes my brain work better get more ideas and honestly just enjoy my life a lot more so as I sit down here I'm actually recording the actual short day in the life like the vertical video that I do now I'm recording the horizontal one and then after I'm
done That I'm going to be getting back to every single person that's been messaging me on Instagram reviewing my sales pipeline just from my phone checking in on what calls I have for today and then also getting ready to sit down and go into a work and the reason I actually do things on the go is because For the Longest Time my previous business the way that I ran it is I would be chained my desk for 12 hours a day and I honestly just hated it so Going about restarting my own company I can
build it in my own absolute way and for me what that looks like is instead of doing a crazy amount of Google meets and calls and everything like that I have one day per week that's dedicated to all my voice and video calls and outside of that every chat that I do every conversation I have is either over a slack huddle or a WhatsApp voice message but yeah that's essentially what I do all right so now it's about an hour Later and I'm freezing but I've got all of the Instagram messages sent out to new
people and then I've also gone through and sorted every single previous message I've % which was a lot a lot of work my hands are freaking freezing but outside of that uh pretty solid stuff we've got now essentially for the rest of the day just want to finish up this video then I just want to sit down and get probably two to four hours of work done just on as I mentioned the nurture Sequence and all those things and there's a few very important reasons to note as to why I'm actually able to do this
why it works and then also kind of my working patterns as a human being so first things first is I'm somewhat of a night out to a certain extent meaning that anywhere between 900 p.m. till 2: a.m. I'll usually sit back down and do even more work so that's something that I always need to keep into account when it comes to documenting my workday Because I probably won't have my camera around recording myself then um another thing and why I'm actually able to do this is because I concentrate all the efforts in my business purely
into just a simple flywheel meaning that when I actually work on my product when I work on my business cuz I'm documenting it like this video you're watching right now it it actually leads to me bringing in more people in the front door so all I have to do is have a camera turned on While I'm in the process of doing the so-called boring work in my company so what that allows me to do is have again these relatively boring and simple days where I'm doing no more I would say I'm required to do no
more than four hours of work and I choose to do more just because I want to actually grow this and I enjoy the process of doing so but again it's not necessarily about time that I'm spending it's about the leverage of the activities that I'm Doing by focusing in on the content it's a compounding vehicle that's only going to grow over time and it's going to get to a point hopefully where I'll spend 30 minutes making a video and it will be worth whatever months of my time is worth now just because of the amount
of impact it has and I guess just the scale of what I'm doing so I want to commit to actually these compounding Vehicles such as my content my brand then from that point on all I need to do is continue to Work on my product those are the only two compounding vehicles in my business so that's where all my time goes into and I know if I can focus that on the long run I'm going to be absolutely dialed so from this point on I'm really just uh going to finish my walk here probably going
to sit down in the coffee shop edit and actually publish this video then also the daily real and side of that going to sit down dial in on the product but the raw reality is that when You focus in and you have what I call a first principal scaling model you don't need to be sitting there slaved and chaned to your desk all day because you have the ability to be intelligent with your time using both automations Ai and just your brain when it comes to focusing on the most important things okay so I am
now back at the makeshift setup for the holidays and I'm just going to sit down for the next four or so hours working on product putting Together everything that I've set up for the day and then finally just doing one or two calls that I have scheduled but yeah essentially this is going to be a super simple raw day in the life of a seven figure business own to restart from scratch I hope that the value you got from this video was worth the time that you spent and I will see you the next one
okay so today is the 21st day of restarting and scaling my business from scratch and once again I apologize For the audio or anything else in advance I'm going to be heading back down to Florida so normal quality resume probably around the 4th or 5ifth however today was a pretty hectic day I had around eight client meetings today so just making sure checking up on everyone making sure they are good and the concept that I want to talk about in today's video is about removing friction and how simplifying your business and reducing the friction between
someone Starting and someone becoming a customer is the sing sing Le biggest lever that can lead to you doing the most important thing for your business which is booking appointments and the reason why I actually had this conversation is because I actually have a client and one of the guys who I spoke with today who was really struggling to book appointments he wasn't able to get people on the calls for the program that he sells which his mentorship and he was Struggling a lot he was you know just not doing well and the conversation and
what we ended up actually doing is we essentially we took his calendar and we absolutely shrunk it down to nothing so before he had a crazy funnel people would land on it they have to fill out their email they'd have to share information about them just to actually get themselves booked in on a call and the change that we actually went through and made is instead of doing all that Essentially what would happen is they'd watch his YouTube videos and if they were interested in working with him they would go through and they would book
a call and there's a few things that I want to talk about as to why not only even like a week later this allowed him to start booking 10 to 50 meetings in that same given week and the reason why first reason why is because what an appointment actually is the goal of an appointment is not to actually sell Somebody when you're trying to get someone to book a call the goal is not to sell them it's not to make them try and buy your product and the mistake that I've made so many times that
I see a lot of other coaches that I work with also make is they'll go through and what they'll essentially do is they'll build out this elaborate marketing plan to try and sell someone before they've gotten on the call and the reason why this could be an effective strategies because You see the top guys like Iman or the guys that have lots of attention on YouTube doing it the reason why they can do it is because they physically don't have enough time between themselves as the founder and then also the closers on their team to
actually withstand the amount of calls book if they didn't so they have to add friction but if you're starting and you're still trying to get to 10K a month 25k a month even up to 50K a month which is around where this Guy is doing well you don't actually need all of this friction here and essentially the only goal of the appointment is to do one thing which is to make them curious enough to actually schedule the call and then once they've scheduled the call you can actually go about the process of explaining what the
service is how it would work and then going forward to actually getting them onboarded so that is the first thing that I'd like to talk about beyond that Second thing that comes in is if we're trying to invoke curiosity and the goal is to make them curious to book a call not actually to sell well then we don't need to State our offer we just need to keep it extremely simple and the best way to do that and the best example I can think of in the entire Market that everyone watching this video is going
to know is a guy named William Brown and if you haven't you can search him up right after this he makes around $500,000 a Month and the call to action on his videos is is if you're interested in scaling your online business you can go ahead and work with me and it is literally that simple so if you're a coach right now and you're producing YouTube content of any sort essentially all that you have to do is simplify your descriptions simplify every call to action you have to being hey I just want you to go
through and book a call and the best way to do that is just say hey Schedule a chat with me to see if you can partner one-onone to see if we can work one-onone together if you're able to do that you're going to book way way way more calls and you're going to reduce all of this upfront ition that leads people actually booking appointments because if you can get those appointments scheduled in that is the single most important thing for your coaching business if you're scheduling those appointments from that point on You can take someone
from that point of being curious which would otherwise happen when they see your video to being a customer way easier over call than it would be to actually do it over marketing and immediately when I say that I already know the initial objection and everything that I heard from my clients when we first came up with this idea was well Alex I don't want to do that CU I want something that can scale longterm and get me to $100 k A month and I want to let you guys know that when I hit my first
100K a month that was the exact same thing we had all it was was just book a call and we used it and we actually leverage their own timeout because we hadn't hidden that Big Goal yet and essentially the way that it works is really just understanding I guess the importance of communication if you're a coach well you're going to be talking in your marketing such as I am right now and if Someone wants to work with you they're going to have to talk with you regardless of whether they're pre-sold or not so that's another
conversation and then eventually if they actually buy your service you're G to be coaching them which is talking to them again so there's no point in trying to skip that conversation when the resource that is scarce is the amount of attention the amount of leads you have and the resource that abundant is your own Personal time you can spend actually creating custom deals and working with people and for that reason it is so important to actually just double down on spending so much time in conversation because you don't need to over complicate your funnels or
your SEO strategy your thumbnails or anything of that nature your entire job should be to optimize for these amount of conversations possible the more you talk as a coach or someone that sells a Product online the more success that you're going to see and I found this time and time again I'm a generally introverted person I don't like talking that much however once I made this change my business started growing massively because I understood the foundation of what it actually takes to succeed so if you are a coach and you enjoyed this video you're looking
to monetize your brand what you can actually go ahead and do is Implement Everything that I spoke about when it comes to simplifying your description simplify or copy you don't even need a landing page you can just use a straight up calendar and get people to actually invoke your osity to book if you're not getting appointments you need to simplify you need to remove friction and if you're interested on how you can actually do that always feel free to book a call with me it's super simple because I run a meta business everything That I
say for people to do I'm actually doing myself and we can chat about maybe if I can actually sign your first client for free cuz that's the offer I run but anyways I hope that the time that you spent on this video is wor the value that you got and uh yeah better quality is going to be coming back soon but I'll see you tomorrow okay so I've signed on four new clients in cash collected 2500 this week and it is only Wednesday and today is day number 22 of restarting and Stealing my business from
scratch if you don't know my name is I'm Alex Newman I founded a multiple seven figure coaching business and now I'm actually restarting to document the process of me doing the same and scaling it back and today I just want to explain how this all happened and maybe you have some takeaways and can implement the same strategy that I'm using as well so to actually break this down there are a few pillars I want to cover the first thing That we have is the actual offer that I'm running the second thing is going to be
the actual funnel that I'm actually using and then the third one is going to be the traffic source and I'm actually getting the attention of people so first things first to explain the offer that I am using essentially what I'm doing for people is I'm installing all the things that I learned from my previous business into people's businesses with the promise of signing on their first client Completely for free so they get onboarded sign the first client completely for free and then from that point on we can actually talk about working together on a partnership
basis the reason why that offer works is because I've established some form of credibility with these YouTube videos everything I put on my page where there's proof and all the things that I'm talking about and essentially what I've done is I've allowed all this to Get packaged up and allow people to just go through and book in which goes to the funnel that I'm running where if you were to go in the description of this video and look at it essentially it is one calendar and I'm pretty sure it says like let's work or onboard
yourself here at the time of this recording and you can just click through and it's a very simple calendar that explains the step-by-step process so the reason why I've done this is because there's almost Absolutely no friction involved the process of someone actually becoming a client or actually getting on board for my company all they have to do is like me and trust me enough to allow me to actually work for them for free which is a very small barrier to overcome which means that I'm able to get a lot more people in the front
door and overall after I'm done my upsells which all every person's going for I believe I have around a 33% upsell rate at this Current time then they're going to actually go onto a paid plan but for me what this does is allows me to actually improve my product a crap ton because I'm not actually going through and having to spend all day trying to chase down high ticket deals immediately that will probably happen in the future and the second thing is that allows me to actually get great client relationships where I'm able to leverage
things like social proof interviews all these things Because they're not actually paying up front so they feel more of a way to reciprocate and actually work with me so that is the overall process and what I actually am trying to do now when it comes to the traffic source for doing this I have a few things the first off is that there is a unique approach to YouTube that I've been done for some of my clients and I want to explain it here because it's working super well for not only me but then also all
people I'm Using it for and it's called YouTube to nurture is the name that I've just came up for now but essentially when you're starting a YouTube channel and like myself and you don't get many views on your videos yet essentially what the process of actually using this content for is not to bring in attention and convert it into customers like a guy like Imon or people that get lots of views it is to actually nurture attention that's already coming in so People who are aware of you are actually going to this YouTube channel to
begin to know like and trust you even more and essentially that's the exact thing that I'm using so what I'll do is I'll put out these videos and it will be directed from everyone on my Instagram page which is the only other place where I link people and I send them over to this YouTube video or what I can also do and we've been doing with some of my clients is they'll actually be sending outbound Messages and instead of doing an outbound message that's saying the call to action hey book a call with me here
let's do this here let's get you signed up here it's actually sending them over to their YouTube channels where they can get nurtured and then go ahead and book a call and essentially the reason why is because we are in somewhat of a trust recession a lot of people are making some crazy offers and you will absolutely stomp out the competition if You have an offer that meets a few criterias first off it's simple and easy to understand such as we will do this for you and here's how it works and here's how it's going
to happen and here's how long it's going to take you need to outline all those things or else it's not going to be clear enough and you need to State it in as few words as possible with a unique naming convention even if you have the most revolutionary system in the world if you were to call It a Facebook ad system or a one-on-one mentor ship it would be a lot more difficult to sell if it had a custom Theory and principle actually behind it and backing it and then the fourth and final thing that
I want to cover in this entire process is how operationally it looks to actually execute it so now we've covered all those three things and actually traffic sourcewise the way that I'm executing this is just by spending my whole day in conversation for example Yesterday was Tuesday and on Tuesday I had eight back to back to back to back to back client calls all day and essentially I'm optimizing for conversation I can speak to this camera I can speak to every single person that gets on boarded or actually wants to get on board and then
I can speak people as customers and what are they doing with their customers well they're doing the exact same thing because I implement the same strategies that they're working for Myself in my client's companies and essentially that is why this whole thing operates in a flywheel and I don't actually have to spend all day slaving away at a funnel or doing these crazy outbow messages because everything that I'm doing proves the point of my product and it all plays into actually pushing the business forward so that's the overall strategy that I'm using and I know
this is a quick video but I hope that the value that you got from it was Wor the time that you spent and I will see you tomorrow okay so today is day number 23 of completely restarting and steal my business from scratch if you don't know my name is I'm Alex Newman I started and scaled my own multi7 figureure coaching business and now I'm actually restarting documenting the entire thing and essentially today is a very simple day I am sick as a dog and essentially I just did a super quick rant about one of
the biggest things That my clients are currently struggling with on how you can just quickly double your Revenue by by improving the time between when someone actually books a call to when they actually show up to the call and everything that happens in between that so without further Ado I'll just let the rant play and let me know what you think okay so I'm going to show you the second fastest way to actually 2x the revenue in your coaching business the fastest way that a lot of people Aren't actually going to do is just W
price but typically when we running a coaching business or info business or an agency of any kind essentially here is how our funnel work so we're going to have an eyeball that's going to be the attention that we actually have within this eyeball we then going be sending people to some form of calendar some form of booking page let's say they book in and then in between the time of when they actually book in to all the way Over here which is actually going to be the actual sales call that they show up to there
is a big disconnect because a lot of the time what will happen is typically let's say the gap between when they actually book in and when they do the sales call is going to be well 3 days and in order to get someone to book a call they have to do a lot of research into you and everything that you do at your business and at your brand and essentially if you do not have something Going on in these three days that is going to increase the likelihood of someone buying it is going to massively
decrease the likelihood of them buying and then also also them having them not show up to the call which is going to be terrible so essentially you are able to find a big area to just 2x Revenue in between when someone books a call and when they actually show up to the call and there's a few ways that we can actually do this so the actual methods That we have we have have the nurture sequence then we have personalization and then finally we actually have research so I will give you an example let's say that
you want to buy a program on how to actually get into shape with a keto diet well let's say you go ahead and you find a guy online who's a very big influencer in the space and you decide to actually go ahead and book the call and between when you book The call over here and then when you Show up to the sales call over here you're probably not going to stop doing research you probably found this guy on YouTube where you got hit by one of his ads and now you're actually down a spiral
of not only watching his content but watching all his other competitors content and essentially when someone is in the vulnerable state that leads the booking call there is a whole bunch of things going on that you actually should be capitalizing on in order to have them Hit on all three of these points first of which is going to be nurturing so in order to actually nurture people throughout this entire period the most important thing you can do is provide them research and education if you don't do the research for the prospects that are showing up
to your calls they're going to do it themselves they're going to look at other YouTube channels they're going to look at other articles at other studies and if they do that It's just going to reduce the authority you have which like heavily decreases likely of them closing so show you what I actually have of this this is an example of emails that I had written for my business when I actually first started out working directly with coaches and you can see in all these videos that there's 12 emails that actually going to get sent out
so in between someone booking a call and someone showing up to the call there are 12 touch points 3 4 5 6 almost like times two okay there's that many touch points that all redirect to either a YouTube video that explains a methodology that I actually have or redirect to some form of asset which is going to educate them this takes care of the entire research and nurturing part the second thing is going to be personalization so in between them showing up to the call screw coaching because this is the actual best model in 2025
and I don't have a name for it yet but I'm going to tell you exactly kind of how it works and how myself my clients have actually used it to make $100,000 per month online and if you don't know who my name is Malex Newman today is day number 24 of me documenting the process me restarted my business from scratch and I actually scaled my own multi7 figure coaching business beforehand so I actually know all the details and everything good and bad About this model and the concept of where I actually ended up and made
this model from was because in my previous coaching business I made every mistake that you could make I tried every single product I tried the mithy I tried the $20 product the $97 product into the upsell I tried the free community I tried the email list I tried everything and what I actually ended up realizing is that essentially the number one problem that coaches have is over Complexifying their business out of not understanding the nature of what it actually is their job to do and I took this to the absolute extreme to a point where
myself my business partner had around a $60,000 to an $80,000 overhead without actually even spending that much on ads I'm talking like purely the amount of staff that we had on board to actually execute things for us and it led to us getting worse client results because we didn't understand that what People actually wanted which was our own attention so to explain where this whole model comes from I guess the name that I'll give it is either first principal scaling or proximity model one you guys can decide in the comments below but essentially the way
it works is that your business operates in somewhat of an onion layer towards you so if you're making content like the videos that I'm making right now to actually acquire clients people are only ever going to Buy your products and interact with you because they like you as a person they like what you stand for they like what you speak about so it is the number one cardinal sin of getting terrible results if when someone as a result of liking you decides to invest their time and attention which is a valid resource right now it's
more important than their money into your videos into your funnels into everything and they receive something that is not you or does not Align with you in certain ways they're going to feel like absolutely betrayed and this is what we did we hired a team of I believe we had six consultants and these guys were by no means like csms of any sort these guys as we helped marketing agencies were actual legitimate verified sixf figureure agency owners that we had helped scale to six figures with their own agency so they knew the methodology that we
were teaching and were probably to some Extent more familiar with it in their certain areas of expertise however what we found is that people even as a result of this still weren't actually invested in actually learning from these guys and my business partner Dylan who was the guy who ran the YouTube channel they all actually just cared about spending time directly as a result of the guy they were watching content with and the times when our community was doing the absolute best was hi he was the most Involved and on the ground floor with actually
seeing client delivery and immediately the problem that probably rises in your head to results me saying this is well how is this business going to scale how is it going to make a lot of money doing this and I will tell you that the loop that we almost followed is we go up when we actually had the personalization of the founder and the brand involved and the second we removed it we' go down a little bit down a Little bit then up again down and up down and up etc etc going on and we actually
had our first 100K month with the founder completely integrated into the product process so it is absolute BS if anyone tells you that you cannot scale with this model now when it comes to actually getting beyond that it is not about building out infrastructures that do not directly involve you it is actually about the process of just leveraging yourself out more so instead Of hiring a CSM to do your bidding it actually makes more sense to just find a leveraged way perhaps maybe it's an AI bought of you or perhaps maybe it's an office hours
of you where you can still spend time direct with people in this leverage fashion and the people who get this the best are the ones that make the most money in this entire industry so overall if you want to explain how this model works it's essentially that when you're running a coaching business your Time as the founders the person creating content is the utmost thing of value if you just optimize to have that shown to as many people as possible you are going to 100% be just a smashing success and essentially the way that you're
going to go about doing that is in your process you want to remove as much friction as possible between someone watching your videos someone consuming your content someone looking at your ads and actually speaking to you directly and whether That is a sales call or Service delivery you just want to Simply optimize for that so if it's your appointment setting process if you are not at 100K a month yet you're in a position where you yourself can completely take the calls and you can show up you can close them and essentially all you need to
do is just have the right nurturing in place so you only end up speaking with people that are serious if you're talking about it on the product end if you leverage Out your time to a point where you maybe have three group coaching calls per week well that's automatically three hours that they're going to spend with you directly and then in addition to that you have one recurring call per week you can take up to 20 clients that are active paying you on a weekly basis and if you move that to an every other week
basis you can take up to 40 active clients 40 active clients gets you a lot of money especially if you do a Recurring model instead of a piff model so essentially if you are running a coaching business right now you're going to make exponentially more profit and you're going to make exponentially more client results referrals and everything good if you just spend more time directly involved in the business because your brand is the core thing that runs it and instead of trying to create systems and leverage out other people what you essentially need to do
Is harmonize your company in a flywheel of sorts so what do I mean by this and I'll give you the example of of my business because I've optimized it exactly for this way so essentially the videos that you're watching right now are just me documenting the process of me living my life right now I'm not in my office I'm actually at the office that I first started business on cuz I'm back home visiting family and essentially all I'm doing is I'm picking Up a camera and I'm talking about either something that I'm thinking about that
I've actually had to overcome as a problem or something that I'm dealing with with the clients that I'm actually working with so essentially me working on my product me delivering for my clients operates in a flywheel cuz all I have to do is turn on a camera document it and it turns into my marketing and as a result of actually doing this all I have to do is spend time on business Just doing one thing which for me is serviceing clients and I consider this serviceing clients it's going to go out to all the people
that already work with me and it's the exact things that I'm actually working on with my clients so I can develop better course material I can develop better programs better Sops and everything that I can actually go ahead and give to them and if you can do this exact same process just creating a flywheel where every single action Correlates back into the overall objective of the business you don't actually have to work that much because instead of building out all these systems infrastructures and things that would take your time all your job becomes to do
is just passionately work with the people that you enjoy working with you love working with and just make sure they get results and if you do that you put a camera on essentially just document the process over a long enough Time Horizon as you slowly slowly improve your skills you are going to make an expon exponential amount of money so I hope that the value that you got from this video is wor the time that you spent and I hope that someone finds a name for this model cuz I'm looking for something to call I'm
thinking either first principal scaling or proximity model but yeah I will see you tomorrow to explain how I've signed eight clients in the first 25 days of Completely restarting and scaling my business from scratch and if you know my name is I'm Alex Newman I started and scaled my own coaching business at $2 million a year now I'm actually restarting and documenting the process again and essentially I've actually onboarded eight people not all of them are paid cuz I use a free trip R offer which I'll get into just a second here and I want
to explain the acquisition strategy that I've been using because a Lot of these guys didn't actually come from the content that I'm posting and documenting right now majority of it actually came from my network and then some outbound messages that I can do which has allowed me to actually create a strategy that is replicable for any coach or someone that sells an online service or product that actually wants to just go forward and sign people so essentially to break down the offer that I have and the reason why I run it so I Have this
offer where I essentially work free till I ass sign someone's first client the biggest thing that we are actually dealing with in the overall Market state right now is a trust recession unless you have lots of social proof or some form of brand Authority it's going to be very hard to attract a mass amount of leads in the front door unless you have a super cool unique mechanism which will also talk about in just a second but essentially the way That I've combed that is while I don't have the most insane unique mechanism I just
have something that I call first principal scaling builtup right now I've actually just said that I will sign your first client for free and then from that point we will decide if we actually want to partner or not and this is very appealing to people because it actually plays on the number one thing which every consumer wants which is to know whether they are actually going to make Money first whether it's going to be an Roi investment if someone believes that they put in $1 or in this case 0 and then get back out money
and only pay afterwards when they already made money that is like the dream of every single person that would ever buy a product so given everything that I'm saying is true well there's a very high chance someone want to buy and actually use that product so essentially I've created an offer that has allowed me to do that and Then what I've actually done is this entire series acts more so as nurturing than it actually does anything in regards to client acquisition so the second that someone sees me actually make them that offer they'll be able
to jump to my page whether it's on my Instagram where I post the short reversions of these videos or whether it's actually on this YouTube channel where I post a long form like the one you're watching right now they're able To see everything that I'm doing on a day-to-day basis they know that it's legitimate and I've shown proof of everything that I say in these videos in a lot of the other big more information piece things that I've actually built up so now what that allows people to do is it sees like okay well this
guy's legit he knows what he's doing and then from that point on the only question that they have is about believability which then goes into the how which is the Unique mechanism that I want to talk about essentially what is more important than the offer that you're making is how it actually happens if you're guaranteeing someone a million dollars and you're just going to do it by getting the lottery ticket well they don't care because anyone can do that you want to find a unique mechanism that is believable and the best way for something to
be believable is it for to be completely different from anything Else that exists in the market right now so the way that you actually come up with the unique mechanism is you think about the lifestyle benefits as a result of achieving your service the greatest example where you can get the most tangible vision of this would be in the fitness industry so let's say that you want to lose weight well there's a million ways to lose weight are you going to be losing it with a keto diet are you going be losing it with a
Vegetarian diet are you going to be training boxing are you going to be doing cardio or are you going to be doing weightlifting this is what's actually important when it comes to figuring out the how because if you can find a how that resonates with someone's dream of what they actually want to do beyond the money then it's going to be a mechanism that resonates so one of the greatest examples of the actual way that I've done this is what I call that first Principal scaling I was mentioning earlier I believe that a Founder should
only have to work around 20 hours per week and their business should operate in a flywheel which means that working on their product and servicing their clients acts as their marketing which means they only have to actually just spend all day talking to people in front of a camera which is the most important thing that they can actually go forward and do and that is the belief and the Mechanism that I've created because I realized that as I was a coach and I was running my own business what I actually wanted after all the money
was made and after I had my base level accommodations actually set up was just the freedom and the lifestyle to pursue and work on something bigger and whether that's going to be an eight figure play or a nine figure play like a software or a bigger business or whether it's just relaxing and enjoying life it does not Matter which of the two it is essentially it is just the ability to not have to work so you can go ahead and choose to work and that is what the unique me in the actually positioned is so
if you're in a market like you're helping someone run businesses or you're helping someone with maybe Fitness you want to find a mechanism that actually aligns with their dream life after they have made money from that point on what it actually gets down to is the meat and Bones of the acquisition strategy which is probably why you clicked on this video in the first place in order to actually build up this acquisition strategy majority of the clients that I signed on were completely through the referral basis or just my existing Network and essentially what I
did is I took my Instagram and I said to myself well what is the best possible thing that I could do to reach out to all these people how can I get into contact With them how can I tell them the offer that I actually have well the best thing that I could actually do would be to fly out to each other their houses meet them for coffee or get them a dinner and tell them everything that I'm doing as a pitch but I can't do that it's not scalable so I worked back step by
step by step by step till I got to something that I could actually do at a mass scale which was send out personalized voice messages to every single person that I Either had a first-degree contact with or that I could actually reach from actually reaching out to that initial person so what I would do is I would say to someone hey I've got essentially this thing where I'm restart my business up and I've offer where I just genuinely want to make someone money for free once they' made money they can pay me back a small
percentage of the amount that I've actually made them in regard to the way the whole thing works and then Essentially I okay well does this apply to you or maybe someone that you know or could actually use this service and obviously these people had seen the credentials that I had so far which is a big part about actually seeing success you have to have credentials you have to be somewhat good and be the I guess desired outcome of where your people are actually trying to go to for this to actually work but then from that
point on do you you know somebody who could Apply this or does it actually work for you yourself and if your offer is good enough and you have the trust built up you should be able to get a whole bunch of responses and it's purely just about making contacts about being personalized about being genuine and then from that point on let's say that completely flops it doesn't work at all for you then you'd actually move into the field of outbound and the best way to actually do outbound to coaches does like it has Nothing to
do with the message you send doesn't matter what message you send the example that I give is if Grant Cardone message you to realtor just one single Dot they'd probably respond and start freaking out so it obviously shows that there's something bigger than just the Outreach message that you send and for me to say that there's a magic Outreach message that I've sent would just be a disservice and a lie to you essentially it's the process of building up your Online image your brand it doesn't mean you have to have like Rolex or anything fancy
like that I don't think I have anything fancy on any of my profiles but it's the fact that I've shown so much information and things about me that someone can get to know me and see what I've actually done and whether it's something they'd also like to do before they actually ever speak with me so my message has a lot more Merit behind it it's like if you got a message from Elon Musk saying Hey I want to make you a billion dollars versus a message from just some random guy saying I want to make
you a billion dollars you're going to treat the two opportunities very differently just because of actually who it's coming from so if you're doing outbound messages I will tell you right now the number one thing you can do is personalization I've seen the best possible results on outbound messages just by giving someone a voice message Where you ask a question about something that they have you don't need to do a hook message or have a script that you can copy paste a million times you only need to do like 100 messages a day which takes
anywhere from an hour to 2 hours and if you're willing to work 4 hours in a day that's going to be the highest leverage thing for actually acquiring clients so essentially it is going to be that simple and you just need to work on the actual process of building yourself Up and your brand doesn't mean you have to post content or anything fancy and get views you just have to establish yourself as someone who has that dream outcome that someone would want after actually having a result of achieving the money that they want to make
so after doing all that obviously the content that you post and the things that you actually put up on your page are going to act as nurturing so when I've sent these outbound messages They're going to click to my page they're going to watch videos like these they're going to watch the short videos that I put out and slowly but surely they're going to actually go forward and learn more and more about me I have people in my network that when I made my initial call to actions didn't say anything to me but now I
just see them like stumbling into appointments on my calendar and it's because I've actually deal went through this entire process And you can do the exact same thing the two vehicles I recommend you doing it on are Instagram and YouTube and if you just go all in and you do your 100 outbound messages a day you post like two YouTube videos a week and you just legitimately build yourself into an authority and have that insane STP bu offer and unique mechanism you are going to see success so I hope the value that you go from
this video is with the time you spent yeah I'm going to be heading Back to Florida in the office so you'll see some more highquality videos with some more in-depth information and whatnot set up soon but yeah I appreciate you and I'll see you in the next one so I'm about to show you the Instagram funnel that has allowed my coaching business to make over 100k a month that and I want to show you the entire process of actionably how to actually go out and do this for your own business and it's not going to
be Creating ads or making any videos anything like that it's going to be stuff that with your own existing Instagram following you can put an action to actually convert and make the most money possible out of your entire audience in less than probably an hour per day of effort and if you didn't know me already my name is Alex Newman this is actually the 26th day of me completely restarting my business from scratch and documenting the entire Process so actually diving into how this works we've got our Instagram profile over here and it does not
matter how many followers you have whether you have 500 followers 100 followers or whether you have 5,000 10,000 100,000 watching this video because within this if you are well connected in the business world or you're going to be doing things that make you well connected such as meeting people Outreach or anything that just generally goes to meeting new people for Your company you are going to be connecting with people on Instagram so what is going to happen as a result of this are you going to have people that are potential buyers right people that are
potential buyers and I'm not saying that they might be the perfect fit your ICP for your product but however if there was something that you could actually provide to these people of value which you could probably spin up they would actually be qualified and Able to buy it so given this everyone is able to if they're able to use Instagram well enough somehow sign deals and if you're a coach in particular as you begin to actually work on your acquisition channels or just building a personal brand in general you're going to get more people who
are also like this so whether this number stays at a 100 people whether it grows to crazy numbers of thousands of people you can still use this and actually just put it Through a machine like this the money machine and have it convert into cold hard Revenue that you're collecting just as a result of actually meeting people and providing value finding ways to solve problems so going through Instagram as a platform there's a few ways to actually utilize it but we first need to understand at the end of the day it is a social platform
made to connect people that's what it does it takes one person on one end of the world doing Their own thing connects them with another person doing the exact same other thing and there are very different vehicles for doing this obviously the most personal one and the most close contact is going to be DMS and there's so many things in DMS that can make it even more personal we go even deeper on this but we have DMS then we have things such as stories so these are probably the second most personal and within that you've
got things like close stories and Normal stories and all these things that'll also dive into and then going on another layer we've also got just your general posts so the things that you are actually putting out to your audience that everyone is able to see and with a combination of just the things that you see on the screen right now now you can take however many people you have on your Instagram begin converting them to revenue so that when you start adding on more people you'll be able to cover even More revenue on top of
these people so going into each individual one the first one I'd actually like to talk about is going to be the DMS that you have so within DMS there's a few actual vehicles of socializing with someone you've got straight up text messages so you can text them with your thumbs and it could just be the words on the screen you've got voice messages and then you've also got video messages these are the primary forms of communication there's also kind Of like the third adaption which is going to be just like some form of resource so
whether that's a URL you're sharing them or whether that's like a Instagram post that you're actually just linking into your DMs together these are every single way that we can actually communicate with someone in DMS and using these we're able to actually make the money the rule of thumb that I follow is the closer to a human conversation we can get the better the Best absolute thing possible would be for us to arrange a meeting with them in person where we do all these things but as a result of us not being able to do
this we have to pick the one which is the most scalable so if we have oneoff chance just to make good first impression the best of this is going to be video so video is going to be the absolute best thing and that's just like a handheld video where you grab your phone like this and you talk to it like That in order to actually get people through and then the second one above that which is probably the most scalable doesn't matter where you are as long as you have like one of Little Apple headphones
or even just your normal mic you can record a voice message and a voice message you can send for as long as you want I believe they remove the limit of it and within this voice message you can carry out what would be paragraphs for the conversation and Essentially whatever you'd actually book them for a call for you can just do immediately through the voice message so as the video is probably the most powerful it also takes the most time to do voice message is probably the most scalable so it's probably going to be the
one that we just use the most often so I'm going to put two boxes around voice message video here if we have the ability to avoid texting people unless it's just like a quick message back we Want to do that because even though it might be more efficient and if there's someone that you're super well connected with don't need to grow a closer relationship with that's going to be fine but if there's someone who you actually want to make a good impression and meet it's it's just not going to be actually good for getting to
know them and building a sense of just how they are like as a person and them going to do the exact same thing for you so given We going to take the two actual modes of video and voice you're going to actually avoid resources it's not good to just send people off Instagram second you do it it just misalign and they don't want to watch entire vssl or an entire video you send them if you want to link someone a real that you think's good that might be something in an off case scenario but outside
of that you want to stick to voice and video so given DMS that is the first thing that we got the Next thing that we have is story so with story there's been this big craze going around of actually like close friend stories and then you've also got normal stories so in doing these I simply believe that the only goal of story should be to update people on your life and make them like you more it shouldn't necessarily be to convert buyers or to make crazy call to actions every single day that can be done
from time to time when you have something actually good That you want to give out to people but that should be oneoff so CTA should be something that happen very rarely I would say at the most probably like twice per month maybe once per month is going to be just a good quantity for doing that so I want to cross out ctas because that's not main use stories main way use stories is to do a few things again make people like us but also learn information about the people that are watching our stories so my
favorite way To do this is going to be polls and just straight up value so I essentially have a block that whenever I add on my phone for the day I just rack up all the client problems I've been dealing with all the problems that I've been dealing with and just share my honest thoughts on value stories and then also just anything cool that I man manage to capture on my phone and then outside of that the big one which is probably something you can actually take away From this is going to be polls so
you can qualify someone with all the questions that you give them on a calendar form or ask them on a sales call just by doing polls and watching someone's responses over time so for example if you're running a Content agency a great example of what you might actually be able to do with someone is send out these questions well do you have a personal brand so personal brand question mark oh do you make YouTube Videos okay do you make Tik Tok videos and you continue tailor tailoring tailoring this when someone responds yes to this poll
not only they growing and actually like kind of opting into what you have you can now learn that about them and then move this directly into a DM conversation which if you start with either a video or a voice message you are able to actually build a connection to then actually go forward and get them onto a call which is the final thing That I'm going to talk about right now when it comes to actually converting people and converting attention before we get into the post and actually bring in new attention so when we actually
DM people our goal is to actually just close in two voice messages and I say close I mean get them onto a further chat obviously they're not going to pay you off two voice messages unless they've been following you for a very long time so getting them to actually Get to a call or just interact with us at a deeper level where we can actually communicate with them from two voice messages and the way that we do this is very simple we've got the first voice message which basically consists of just sharing them every single
question that we might ever ask so it's just QQ q q q and then the second thing that we actually do is we actually go forward and we provide value value value value value and then it goes into a CTA and I'll explain the way it kind of works but essentially we want to learn so much about them that we can respond back with a super long value message and somewhat cut ourselves off and go okay well it obviously seems like this is something that probably might be worth the chat I just don't want to
keep spaming you with voice messages when do you have time next week to actually hop on and chat this assuming Authority frame and actually assuming the appointment has Been the number one strategy not only I've used but also all my clients actually use to currently book to the something that's working in the market right now and the way that you're able to do it is essentially every single question that you probably ask on polls you're going to immediately hit them with right now so for example how long have you been running a business how old
are you what kind of skills do you have what kind of service do you do for your Clients who are your clients ask them every single question second volue is just dependent on you being an authority you want to share as much value as you possibly can to them that point on CTA to actually get them onto a call and if you're able to do that with every single person that opts into a poll that you put on your story and then outside of that go out of your way to actually connect and meet people
in this exact same way through the vertical of that Voice and video message you are probably able to find a ridiculous amount of Revenue in your own Instagram following right now the final point which I was speaking about was going to be the post now this doesn't always have to be directly on Instagram there are guys who never post things on Instagram and still get loads of new followers because they have traffic from other sources but essentially with new people coming in you want to do this exact same thing so Every single new follower that
you have should be getting a message every single new like that you have any single new comment should be getting a message and the most important once again is going to be the new story views because a lot of people that stumble on your profile but don't actually follow you don't actually like anything are going to view your story if you have one up on a daily basis so as a result you're able to catch people who are kind of on the Fence about interacting with you make the first step and get them into conversation
if you do this sit down for an hour a day or even walk around I walk around while I do it I walk around the pool while I send out voice messages I'm able to generate tons of appointments every single week doing this and as a result of that get all the revenue that you're seeing me make from this business and documenting my entire business and journey documenting from scratch so uh I Hope to Value the go on this video with the time that you spent and I will see you tomorrow so building a personal
brand is difficult and I am somebody who for a living takes people that have Brands such as creators and monetizes it just like I did at the previous business where I was the shadow operative man but we managed scale to $2 million a year and now I've stepped into the Limelight and my name is Alex Newman I'm actually in the process of me restarting from Scratch and essentially I'm going through a lot of what I consider the false complexity and all the problems that make building a personal brand difficult and I just want to share
with you how I'm actually navigating them and what it actually means to overcome them so if you were a Creator or anyone that's just trying to start your personal brand you can do the same if you're running into just like these endless problems where you feel like no One's watching your videos and no matter what you try or what extent you actually execute it to it doesn't work because the actual answer lies a lot deeper than that and it has nothing to do with the strategies or tactics you do and more so about the fundamental
positioning of how you actually appear in the market in the first place so to actually first start off and get a basis of what we're going to talk about I consider a personal brand success not by the views that you Get or Not by the subscribers that you get and a lot of people are going to say this and they're going to say they agree to it but what ends up happening on the back end is that when they don't have a video that does well like it doesn't get views they immediately get demotivated because
they feel as though people are not watching them people not like the content that they're actually going ahead and producing and immediately you want to like cut this out of your brain The goal of a personal brand in my opinion and if you want to be an influencer you can go and watch another video is to generate revenue for whatever you are doing whether that be a B2B offer like you're teaching people how to make money online or whether it's an offer like you're teaching people how to get in shape there are so many wide
niches that you can do but the goal at the end of the day is to make money online so as a result result of that you Shouldn't be optimizing for purely the views and subscribers you get you should be optimizing for how can I move someone from cold detention they don't know who I am they don't know I exist to actually being a paid customer which exists and actually happens over here and you don't want to quantify your success by any other metric that's the most important thing so the YouTube Studio dashboard is nothing more
than a guide and whether it says a one out of 10 does not matter and To actually prove this point at the previous business I ran we had a software called hyro setup and essentially what hyos does is beyond the platforms like YouTube or like Instagram it actually tracks what video performs well when actually connected to a long-term timeline like 6 months 12 months so you can see which videos are generating you the most revenue and something that we found is that almost every video that we publish that would Be some boring form of case
study or client interview would show up on the YouTube dashboard as an 8 out of 10 everything's like the little gray down arrow of Doom and yet if you actually track on the back end with hyros these videos were not just converting one times better two times better but they were converting on a rough average like five times better and making us way way way more money so you have to understand that what you necessarily see on the YouTube dashboard or the Instagram dashboard that is not what you're optimizing for what you're optimizing for is
money in your bank account and the quickest way if we actually subtract that out to what we're looking for is either leads or calls booked I prefer just to go straight to calls book keep it simple but that's another conversation for another day with funnels the reason Reon why building a brand is so hard is because we get Caught up in what I consider false complexity essentially I believe that complex problem only ever is going to have a simple solution like a complex problem you want to solve all the YouTube you have the click-through rate
you've got the thumbnail you've got all these moving variables moving Parts is always going to be solved by just a simple solution and if you ever try and come up with a complex solution for it it's never going to work never come About with this complex solution of getting a video editing agency or getting your thumbnails Di or hiring this YouTube consultant because essentially none of that matters and when you actually look at the personal brands that see success that might have all these things they were seeing success and they added on these things as
fuel to the fire but it's not the actual reason why their channels get views in the first place and it all Comes down to who you are as a positioning which is the concept of this video so when you think of yourself as a personal brand it's almost like you automatically put yourself at an authority standpoint to a certain extent people are watching you and they're putting the experiences and what you're showing on a pedestal and comparing it to what they see in their own lives and the second that this happens you need to realize
that your job should be to Actually play a role in a character to a certain extent that people want to see it doesn't mean that this character needs to be not authentic but it needs to be who you fundamentally are in alignment with what you want to do so if you want to sell a product because our goal again is to make money it's not going to actually benefit us if we do not come across as someone who is an authority in this given field so one of the greatest examples of this is you Could
have the best video editing agency in the world you could have the best thumbnails titles and everything like that but if you're trying to sell people on a trading course and you never soak someone a chart you're probably not going to make a lot of money and the same way goes that if you try and sell some in a trading course and you look like you yourself are not a Trader and you don't use trading terms and you just physically don't appear like you are in The same Rel relatable resonable life experience as these people
it is is not going to work and this is the biggest thing that I found I've spent if you go on my channel you can see this I've spent so many years going through and recording videos in all these different settings and trying to do all the little hacks that you can see and I'll be honest it like really didn't work out that well for a lot of the products when it came to me actually being a traffic Source for the business it was still doing fine because my partner has a great actual YouTube presence
and whatnot but for myself it didn't actually work that well and essentially the goal of what my channel actually is going to be doing in theut future is just doubling down on this presenting myself as authentically what I am which is a guy who was the operator at the back end of a business and I'm going forward and I'm just restarting and Sharing the entire process as my Scrappy marketing these crappy videos where I keep stuttering over my words over and over and over again and that's who I am that is what I do so
essentially if you've got a personal brand right now the success is going to lie not in any of the external things but about the character that you actually are and if people want to learn from that if you're teaching some how to get in shape the best thing that you could do yourself is To display that you are the person that's watching goal they want to be in shape like you you want to be rich like this guy and if you can do that almost everything else in your content your equation falls into line because
you can just talk about the genuine things that you want to talk about because you are the person that these people want to listen to when you look at the number one authorities and how actually people became famous before the internet it Wasn't by optimizing the click-through rate or doing any of these things it was the fact that these people were so good at a given thing that people wanted to be like them in that thing and as a result listen to every single word they said as a result of it it's why celebrities can
go over now produce YouTube videos and just absolutely crush it because people already want to be like them the reason why Michael Jordan is a celebrity and he could do whatever He wanted or you see these guys that were playing sports and then go over to actually just being a star celebrity is because they were already the person that people wanted to be an emulate and I'm telling you right now that if you can do the exact same thing for the ideal viewer of your content the same way that I'm somewhat trying to just a
genuine honest guy restarting his business showing what happened then you are able to actually position yourself In a way that's going to allow your content to see success so overall that's a message for the day that's why building personal brand is hard and that is kind of my solution to actually overcome it big update on the business is we actually got another client on board a b earlier today he's going to be going through the exact same personal branding setup and essentially if you're wondering what I do I essentially partner with creators to do the
exact Same thing that I did at my previous business and the offer that I have and what I believe in is always making people more money than they pay me in return so at any point if you are actually interested in working with me you can get onboarded completely for free just schedule your call down below and we'll chat of it whether it's a good fit or not but yeah I hope that the uh the time that you got from this video was worth the energy that you spent on It or worth the value that
go this video is the time you spent and I will see you in the uh in the next one so by the end this video you're going to have three different strategies depending on the phase you at in your business to generate thousands of leads within minutes and the reason why I can say this is for the last 2 and 1/2 years years I actually scaled my own coaching business at $2 million a year today actually the 28th day of me restarting And partnering with creators nine of which I'm going to show you how we
actually have one these strategies and the kind of results they're getting in today's market so without further Ado let's dive in so right before I show you the proof we're going to be covering a tier list qualification Matrix and then strategies a b and c within this video so first and foremost at my own coaching business this was the YouTube channel of my partner Dylan and over the course of The last 2 and a half years we managed to WI our first 100K organic month within December of 202 three and from that point on scaled
that up to around 250k at our highest month running the business then to show you strategy a which is actually being used by one of my clients elim he was able to go from actually doing affiliate deals with people and actual creators for Drop Shipping to actually signing on his first mentorship client and we're going To keep scaling that up keep seeing success with that then we've got Tamir who's actually using strategy B you can see here he closed a 12.5k deal and just in the last week alone his YouTube video stats have been massively
improving he's generating lots of leads along side paid ads in organic which is a sneak peek at strategy B Hamza is actually me hanging out with him here is averaging around nine School joins per day and is signing on lots of coaching deals alongside Actually to me or using the exact same strategy and then going over to strategy number c which is a strategy that myself and Dylan use we've got Canan who has a pack calendar and is scaling just consistently booking appointments signing on more clients then we've got strategy C which is Tristan who
is actually just getting crazy amount of DMS signing on a believe 6K deal as you can see right here and just overall crushing it and this is all within the Last 28 days honestly for a lot of them around the last week or two weeks from when they actually got started so this is all possible first off because of this tier list which essentially this is my breakdown of every single traffic source that you can use and which one ranks the best so essentially organic long form has the most potential the reason for this is
because it can scale exponentially so unlike paid ads to actually differentiate between these two Traffic platforms right here to show you what I mean paid ads will only ever scale linearly so if you want to make more money you have to spend more money so your spend is always going to be equal to the actual yield that you get whereas with YouTube organic what happens is you might put in 10 hours into a video and it might get 100 views or you can put 10 hours into a video and it can curve up exponentially and
get you 100,000 views so it's an exponential Vehicle here and then the second thing that goes very well with YouTube organic long form is going to be retargeting inbound Instagram so when someone actually comes into your Instagram ecosystem contacting them and booking them in it's a kind of way of taking the attention that you have and converting it into money which has been the most effective for myself and all the clients that I actually work with so going into the B tier the two things we have here Are paid ads the only reason why pay
ads is an S tier even though many people use it to scale to millions and millions and millions is simply because it doesn't have that expotential potential that these two actual volumes here right have and then short form content the only reason why this is in the a tier as you can see is just because it does not actually have the ability to go forward and nurture people to the same extent that YouTube long form has and if you're Going to put a lot of attention into one of the two it would be better to
actually put it into long form as that will yield you more money in the long run then diving into the B tier the big one here is just going to be cold DMS cold DMS are actually not as ineffective of people think one of the clients and one of the strategies that actually break down is heavily leveraging cold DMS and absolutely crushing it what's good about cold DMS is it has an Absolute zero cost to send out so you're able to run on very high margins I actually have a client who's doing around 50 to
60k a month I haven't included them on this video however they are mainly using cold DMS as their acquisition source and then finally e which is group engagement the reason I not like group engagement is because it's not consistently repeatable such as cold DMS and it also doesn't have that exponential potential so it's not worth You putting your time in and it would better you trying to crack one of these platforms here especially as someone selling something online so now that we've covered that tier list it is time to actually go into the qualification Matrix
so what this is essentially going to do is let you know where you should actually strategy you should use and what actually work best for you so first question is do you have an existing personal brand if the answer to that Question is no then strategy a is going to be the best for you and I'll show you what that is in actually a second here if yes and you have actually cash flow to invest into ads then strategy B is going to be the best thing for you and if the answer is no then
you actually don't have existing momentum you're going to go all the way up to strategy a as you can see right here and if you do have existing organic momentum which essentially means that you've got 500 Followers on YouTube You've Got just some videos out you have initial traction then strategy C is going to be the best thing for you again strategy C is the one that I personally use and I personally believe has the most potential what I'm doing right now so again you actually want to optimize for strategy C because it has the
highest margins so going on to how these strategies are going to work strategy a is obviously going to be the most Beginner suited and it gets more advanced the further you go on depending on what your needs are so essentially the way that strategy a works is we want to position our YouTube content as nurturing so we don't actually have many followers people don't really know who we are so essentially what we're going to do is we're going to create one big sales asset so sa is going to stand for sales asset as you can
see right here and our goal is going to be to manually Drive as much traffic as possible to the sales asset so our way of doing that are going to be cold DMS so we got cold DMS driving traffic to it then we also have short form content and what the short form content does is it makes our cold DMS more effective because it makes our profile appear more legitimate and it also brings an attention that we're going to go directly into our sales asset which is going to go to our calendar as you can
see right here this Is an extremely effective strategy for getting to your first 10K month first 20K month it will require a lot of leg work and input though so if you someone who has limited time this might not be the best strategy for you because it's going to require at least four hours per day to do these repeat functions every single day essentially the way it works then is you're going to be doing 100 cold outbound per day as you can see here and you're going to be sending it To your actual 30 per
day of short form organic and then that's going to be getting sent into that process video which is going to explain what you do and then and have people go through to book a call this is the most manual way of seeing success instead of running something like paid ads or organic content where you have the ability for the video to go viral and explode exponentially essentially what you're doing is you're creating an asset and You're pretty much going out to people and saying hey look at me I've got this thing so imagine if you
running paid ads but instead of actually just running the ads on Facebook you're going to every single person individually and that's essentially what your cool DM is and you actually want to run this and the way that you're going to go about doing these cool DMS is you're going to go to these people and you're going to say to them hey I just want to connect with you Etc etc and you're going to have a free trip wire offer that free trip wire offer is going to allow you to onboard a lot of clients such
as myself you saw my first few videos when I started my business this is exactly what I did I created a short form and tripwire offer where I could go forward with people and signed their first client completely for free and that allowed me to sign on my first four clients in 48 hours using this exact strategy right here so if You're looking to get started this is probably the easiest way to get momentum built up and just start going on a rooll then from that point on once you've rolled this out this should be
able to get you the leg work to get to that first 5k 10K month then you're going to be going into strategy number B strategy number B is the one that actually requires you to reinvest your money so this depends on personality between strategy B and strategy C honestly Either of them can work strategy B is more predominantly based on running your advertisements as a way of getting attention so instead of focusing into just scaling up your organic long form which is a bit of a grind and takes time you're essentially opting to spend on
ads and immediately just get returns and and then once again direct people to your inbound conversion attention and then also your sales letter which I'll cover in this section about messaging People so when you do that the actual recommended spend that all my clients use is between $20 to $75 a day the guy that's getting those 10 leads a day going into a school I believe is spending around 30 to 40 bucks per day and then in combination with that you're going to be running one instagram short form what this does this is a two-pronged
approach because when you put out short form one of two things can happen the first thing is that the short Form content can actually turn into an ad which you're just going to boost so if you have a video that performs Super well in short form content you can boost it as an ad and it's like it can continue to perform Super well and then two is what it does it allows you to actually capture your attention so when people see your profile they are going to be able to interact with it and as a
result you're going to know that you can message them and reach out to them if They have interest in your product some way shape or form and then third and finally the one that I actually forgot to say is Authority generally your profile is going to look better you're going to be want to be verified on Instagram have a decent profile headshot what you know what I mean and just appear as someone who knows what they are doing and if you've got this entire grid set up even if I show you my Instagram right here
which is by no Means professionally designed or looks great but my Instagram alone has been able to convert me lots of clients and as you can see I've just got a super simple profile photo super simple bio and I just have the videos where I document the process of me scaling my business every single day this has allowed me to run this machine completely fine when I had ads turned on and then even better when I actually use strategy number c which I'm going to to Show you in a second so from that point on
once you've captured the Instagram attention this is where a lot of people lose out on a ridiculous amount of their lead flow and if you're posting short form content you should have more than enough leads to book one to two calls per day absolutely knock out of the park easy so everyone that likes a real of yours gets messaged everyone that follows you gets messaged and everyone that views your story gets messaged now If you are a B2B coach this could be a little bit different because you're going to have higher qualification you might not
want to on board every single person that likes a real of yours or that follows a real of yours and you don't need to actually go forward and do that if you're selling a high tick B2B offer however what I do recommend if you're actually in the process of starting up and building momentum is that you message every single person for A mentorship sake offer so you're always going to have people that might not fall under your target ICP that you will still be able to help a great example of this is actually one of
my clients he was an amazing sales rep and as a result of being an amazing sales rep he has lots of other sales rep that message him saying Hey I want to work with you so essentially he's got his main operation where he works with coaches and consultants and he's also got a side Operation where he works with sales reps so when people are interested in becoming a sales rep or learning from him how to do sales what he does is he converts these people into attention on sales training he works with them has an
entire program built out mentorship and he also converts people on this coaching and Consulting offer and what this has allowed him to do is to capture all the attention while his audience is in this period of transition and if you sell any Form of B2B coaching offer this is going to be the number one way to get cash in the door without having to wait for ridiculous and just crazy amounts of time for your ads to get better or your content targeting to get better because you're going to be able to offset all your costs
and still bring in Revenue with the existing audience that you have on a somewhat b2c offer which means that even if someone doesn't have a profile picture even if someone's profile Appears like they doesn't know what they're doing they still get a message you still open up the conversation and this is going to create the door for so so many leads if you just consistently do this every single day I recommend you do it first thing in the morning I have a lot of coaches and Consultants I know it's tough to actually go through and
do this car about the time of your day do it first thing in the morning and your Instagram inbox will be on fire from That point on we're going to use the question value close framework and this is essentially a way of fast-tracking a conversation typically DM conversations are like a game of tennis so it's like back and forth back and forth back and forth back and forth and if you exponentially scale this with every single person that responds to you there's too many variables to control and it just does not work so essentially what
we're going to do is we're going to Separate and actually just dial in these messages to few things as possible what that looks like when we do it is the first message we're going to ask them questions about their business our goal is to tell them essentially I going to learn everything about your business I want to learn about everything that you're doing tell me your name your age your experience the business that you're running how it works who you're servicing what your goals are how you Plan to get there and essentially just hit them
with as many questions as possible and one single voice message it's all condensed into one 30 to 40 second voice message from that point on that is the first 10 hits of the tennis game that would usually happen down here they're going to respond back with their own big message they're going to respond with all the questions and answers likely in format of voice message if they're reciprocating which most people Do when you message them with a voice message and from that point on once you've gotten this they're going to know a lot about you
and you're going to know a lot about them as well and you can go into the actual second part which is going to be value so essentially given the situation that they actually provide to you and given ways that you can help them you want to give them back a huge bunch of messages about how you can help them and almost as you were saying this To them you want to cut yourself off at this period here and you want to say you know what I don't want to send you a 5 to 10 minute
voice message just anything more crazy it would make sense if we hop on a call so I can explain more about this to you and this is the final part of the close framework as you can see right here we're actually going to go through and convert them and using that alone and messaging every single follower along with these short form and Paid ads practically guarantees that we're going to have thousands of actual leads come in and messages open in our inbox I can literally guarantee you that if you do this for 2 weeks 3
weeks months at a time after doing followup you will literally wake up to hundreds of actual messages in your inbit in your Instagram inbox sorry and it will be absolutely ridiculous so now going forward you're going to move these people to your booking calendar and then You're going to close them and that is the second strategy that you can actually go forward and use now going into strategy C which I believe is the one with the most exponential scale and most exponential potential actually as a vehicle it's going to be pretty simple we're going to
be doing short form organic so we're having Instagram reels go out every every single day so we can capture attention and we can use this exact same strategy over here which is Highly effective we're going to have that happen and then we're also going to have 3x weekly long form so as you can see the difference here is that instead of running the paid ads essentially we are cutting this out and instead we are swapping that in with the ability to plan long form doing a lot more exponential and creative work so instead of being
mechanical ADW work we're going to be creating value videos for audience so that we can build attention and build A brand on a more long-term time Horizon and from that point on we're going to be doing the IG attention capture into this exact same sequence into the closing calendar right here and depending on the actual sophistication and the amount of bandwidth that you have to do work you can even add on the paid ads here and even if that's not working I would suggest you would cut one of these so if you can't do the
paid ads and you want to ramp up your leads even more because Your YouTube content's not working immediately I would suggest then you actually go to the cold DMS and again the cold DMS are something that a lot of people just have a ridiculous amount of friction to and the reason why they do do is because a they can be lazy sometimes which is completely fine but then B is that they also do cold DMS in a way that makes them feel guilty about saying what their offers and pitching to people because they feel like
they're Interrupting they feel like they're being a nuisance so if you don't want to do that the strategy that I recommend you actually follow is you go about your cold DMS as if you were simply connecting with someone and you make an offer so good that you actually feel obliged to tell people because it's free and it actually meets the demands of the consumer which is to have no risk upfront initially and if you can do that in combination with all these things This is a strategy that I'm currently running as you can see I've
got about nine people on board in my slack that I'm working with and it's the 28th day of me doing this cash collected anywhere between I believe around 5,000 is so far and this strategy been working extremely well for me so combining any of these three strategies or even just doing one individually is going to be all that you need to get a ridiculous amount of leads and I hope that the actual time and Attention you spent on this video is worth the value that you got and yeah go ahead and get some leads and
I'll see you tomorrow okay so today is day number 29 of me restarting and scaling my business to 100K a month and I want to give kind of review of everything that I'm doing today and then also a big recap of everything I've done this month CU I want to show you guys a lot more in the weeds of what I've actually been doing so jump on my computer and I'll Show you what that looks like all right so now we're over on the computer and as you can see this is my second time recording
this because the first one the audio sucked but to show you what has been going on so today is the 8th of January pretty solid day today um first things first is I had a call with a client here Javon we got him kind of ramped up all that he need to do was just essentially just ramp up his lead flow which he already know to do so that Was a pretty simple call then I actually had a call with a potential client here we're actually getting him on board for free just because it doesn't
make sense for him to actually move onto a paid plan there's not much that my business can actually do for him until he's ramped up and stuff so that's good to go um this whole week so looking forward I've got four client calls and also just a connection call with Dylan my PR previous business partner on that uh That Friday there and my goal is actually to get some of these guys onto a paid plan because they're doing super super well for themselves and I want to get more integrated with their business and yesterday was
my big client call day so I went through all these guys and just checked in made sure that they were doing good made sure they were actually seeing success and uh yeah it was a pretty solid day yesterday and on Monday we actually got on board luron who's in The same situation as this guy Abdullah going into last week so this was kind of the holiday week for me I flew back to Canada on the 27th and I got back here a few days ago and I've been a little bit sick so really need to
get in the routine of things but essentially I was able to sign on I believe about two clients I believe about two clients and essentially that has been a super big perspective shift for me because my close rate for this entire time has been Anywhere between I believe it's around 80% and the people that I haven't onboarded have been people that I just don't believe are qualified for the offer that I actually have and this has been just doing calls on WhatsApp not even hopping on Zoom anything like that and it's predominantly because the offer
that I have as you can see I was previously explaining is completely for free um essentially what I do is I onboard People's First client for free once they've signed it then we actually talk about a payment what a partnership would look like so a lot of people are willing to take me up on that offer if they believe what I'm saying is true and if they believe that I can actually be able to help them so it's been super good in that regard what I actually need to do in order to scale the business
is a big big Talk of the day so if I go over to my slack here you can see that we've Getting some pretty big wins like uh Tristan here as you can see he's been doing super super good to go um Javon here been getting big wins and then a lot of the guys have just been either have pack calendar or they're closing big deals I think the biggest deal so far has been Tristan I believe he's closed around 177,000 this week and he has like these little Twitter videos that he makes and every
single time he makes one it is worth about $1,200 to His Revenue statistically which has been absolutely insane that I've just been to be able to part of that strategy so now essentially what I need to do is I've got all the information for my product right now in my brain and what that causes is it means that every single time that I want to get someone on board instead of having the journey kind of shortcut it by the product that already covers a big part of the journey for them to get from where they
are to the Money monetary goal that they actually want which might be let's say for example like 100k a month as you can see here what essentially I need a product for is every single time now I have to custom take someone the entire length of the journey whereas when I have a product I can templatized a lot faster so when we're personalized we can just move to the actual goal that we're trying to get to and then even past that do bigger goals and get better Client results so that's a big focus of the
week and I'm determining whether to do this on Google Docs or notion still but I essentially need to build out a huge just compilation of all the s's knowledge that's in my head for my previous business into an actual product that I'm formally giving out to people outside of just working with them on custom plans onet to one on this kind of free trip wi offer that I'm doing right now and that's going to be a very big Objective of this week especially on the product and the weeds end now going into acquisition I would
like to show you guys the YouTube channel and what's going on here first things first is that I make sure that I respond to all the community comments as you can see here including haters even if you hate me or even if you're doing a bought Forex comment I will still respond to you and essentially the big flux that I have been having is for the last I would say Probably week and a half I've been making these videos well talk about something conceptually so I just grab the camera and if you're watching this you've
probably seen them where I'll say like hey there's something I learned here's how I learned it here's you can apply it and those are great I like making those videos I believe they're important but I also just want to document what I'm actually doing inside of this business because I believe that Is infinitely more valuable so while I was in Canada and I didn't have internet to actually make videos like this and actually put these together back home it's fine but now I want to get back into actually documenting every single day what's going on
in the business so you w be seeing videos like this anymore I made one yesterday as I was kind of just like crawling through the day that absolutely started terrible it had like a s click through it I was thought the World was ending that my Channel's dead but as you can see here it kind of brought itself back and it's been doing super well so I'm hoping to see that this video does well and essentially I just want to get more into the personalized documentary style you just kind of just like being a business
partner of mine being someone older my shoulder watching what I'm actually doing inside the business on a day-to-day basis so that's the kind of Overview of the YouTube channel if I go to my eligibility on yeah on YouTube monetization I'm still not quite there yet but that's kind of the update on the YouTube end acquisition end so as you can see here I have not been filling up my data which is something that there are no excuses for and I need to be doing because yeah I I tell everyone to do it so I need
to make sure I do it myself and I actually set up a Google analytics tracking on the calendar that I have which I'm going to be changing up a bit but essentially it's very simple like this is the offer that I have I know I explained it earlier already but you book the time we'll sign your first client for free then we decide or to continue and you can just book it and there's a no time you'll just speak with me there's no Setters no calls just tell me what you want and we'll get it
done and that's essentially the offer that I'm running I want to keep it as simple And Bare Bones as possible so that someone who actually needs my help can go through and book and essentially outside of that the biggest actual thing that I need to do actionable wise for this week is going to be first off I need to do my catch-up the catchup is going to be very very important I need to first off heal myself physically I need to recover from whatever I've been dealing with and I need to get in the gym
cuz probably for the last 12 months I have not been as physically active as I've wanted to be I ran a marathon I believe about a year ago and then I was doing boxing before that I was like super athletic I was in really good shape and I just haven't been doing anything for the last year really so I need to catch up get back into the groove both physically and then also mentally and then from that point on catch up in the business that means stuff like making sure all my stuff is In line
not operating and living like I got these million tabs open cuz I hate hate this like even like all these things on my dock I just hate having it exist I like to be super simplistic in the way that I kind of operate so catch up I'm going be doing that today then from that point on the next phase is actually going to be acquisition so I want to ramp up I've been getting a lot of people that follow me on Instagram message me on Instagram I need to get Back to everyone it's been something
I've been not very good about get back to everyone start to acquire them start to actually Market my offer start to Market these wins that I'm getting I can view that Acquire clients and then from that point on the next want to work on is the product so I want to get as I mentioned all the info out of my brain into actual documents Sops templates that I can give to people get better results and then from that point on it Is going to be about charging so after I've done this and got a pretty
decent thing ramped up I actually believe I want to keep the initial free offer that I have right now because it's been working super super well and I know if I find a way to upsell people and it's going to absolutely print money but I want to also get really good about setting expect ations about the way it works so that I don't just end up working someone making the money and Then from that point on they just like all right well I don't want to do it because ultimately again it's something that I need
to have more control over and especially just on the accountability end both for myself and the client making sure I'm working with them more closely and not in this kind of consultative way that it's kind of fizzled out too sometimes that I don't like so I can do all those things it's going to be super super good uh let's Take a look at the war map and see what we have going on I actually haven't looked at this or planned it so it's going to be a surprise to both myself and you so what we
need to do actually ways of doing that so create canvases I actually did this so this is good to go and essentially I'm just going to be pulling and taking everything that I just showed you into this war map updating it and then taking some action it's about 3:19 so get this video live And then probably take a break read a little bit of the book I've been actually going into which is reality transerfing about 500 pages in somehow actually complely destroyed the book in the process too which kind of sucks I'll probably have to
reorder it and yeah it's been a pretty pretty solid day I'm looking forward to finishing it out probably going to yeah probably going to clock in for the night shift I love doing that and uh yeah I will see you Boys tomorrow because I have no meetings so it's going to be a long day it's not my calendar it's going to be a long day of just pure working on the things that matter in the business and this is actually the right calendar to show you but yeah that's about it okay so today's day number
30 completely restarting in scal onine business from scratch and today is going to be a big day we've got no meetings on the calendar so want to show you all the work that I'm doing Some massive client wins that have come in and how I'm actually planning to ramp up client acquisition later on in the month of January okay so to show you what we actually have planned for today so first things first is I've done a data backtrack and I've also gone on to the slack over here and updated all the clients that I
currently have on board so that's super good to go then from that point on I've done the daily real and short that's been uploaded to both My channels that was super simple just did a little bit of a different format today now I'm actually doing the daily Vlog which is going to go live after this and then after that what I actually have planned for the day so to show you my calendar so far again I woke up and I read this book for probably most of the morning as I'm still kind of recovering from
whatever I actually came down with but outside of that I updated all the data clients daily real short as Mentioned now I'm doing the Vlog then I'm going into creating the canvases essentially what that is is as I mentioned yesterday working on the product in any given Channel what you essentially can do is if you click into for example the wins channel here which before I do that we got some big wins coming on so first things first is this guy managed to book four calls from views which is absolutely nuts and then Tamir over
here closed a 12.5k deal Another one by the way so that's a super solid here and it's a split pay so what a canvas actually is is on this little section of your slack here you can click canvas and then you can write in this whatever you want and essentially what I'm going to be doing this for is you can see with each of my clients I have their actual slack channels that I have created for them I'm going to be creating a canvas with their entire road map personal custom plan details etc etc As
my way of kind of running my service delivery so I don't have to use any external software and I can just link things like Google doc and whatnot in there so essentially that is going to be what creating the canvases looks like creating the template for them is probably only going to take me around an hour or so to do filling them out and getting them actual detailed with the client's custom information and plan might take a little bit longer from that Point on then what I want to do is actually jump over to Monday
which is the CRM that I'm using and essentially build something out to do the following functions first things first I wanted to keep track of all my clients so I want all my clients in there and I want to separate the free clients from the paid clients so free from the paid clients and all the info regarding the actual upsell continuation that they're doing I want to get that good get again I'm Running a trip wire offer where I essentially onboard people for free the next thing that I want to do is I want to
get all of these sales pipeline so people that I've booked calls with and for whatever reason they didn't move forward maybe it was people I've spoken with in the past etc etc I want all those people in one place just so I can overview it continue to follow up with them message them make sure they are doing well and then finally what I also Want to do is is configure a database reactivation so I can run that off my Instagram and that's going to be super sick I want to build all that out today and
then finally if I actually head over to my YouTube channel as you can see here I actually did a little bit of a different format yesterday and you'll probably actually click on this video and see it today using this more formalized thumbnail style and essentially what I want to do is I want To go through all the days of 30 that I've actually been doing of uploading consistently for 30 days now and essentially just pull and switch all the titles and thumbnails to this format right here which is going to be a lot of work
but it's going to be kind of like VA boring work to a certain extent but only I can do it unfortunately and make sure that the entire series is formal and something that people could follow and get really invested into so that's Going to be a very big thing that I'm happy to be rolling out today and if I can get all of that done essentially what I want to do going forward in my actual plan for this week is first off I want to optimize my Instagram so on my Instagram right now essentially I
have this issue where it just looks like a random page and doesn't actually show what I do how I do it and how it works so I essentially want to get all that figured out then I want to run a Database reactivation so I can get my upsell process a lot more down the biggest bottleneck in the business right now is pretty much just the upsell so essentially I'm really able to get people on to this free lead magnet offer like very very easily I believe I have a 100% close rate my acceptance rate is
not 100% just because some people aren't qualified and essentially now what I need to do is I need to figure out how to get them into paid and I need to have Data around how many people I'm actually getting pulled over into the paid on a weekly basis because as soon as I figure this out as soon as I scale I'll be able to sign on two clients three clients per day which is absolutely nuts without even running ads or doing anything like that just given the existing systems that I have so far in place
so that's going to be something very big for me to figure out that I actually want to get dialed in a big part of that and what it Actually comes down to and kind of the way that you actually do a product generally in the first place is you want to focus on everything and every little Milestone that needs to hit so in my situation that comes down to mostly the onboarding process and then after the onboarding process the initial ramp up process because if someone hasn't got some success got their first client on board
within the onboarding of the initial ramp up process there's not that Much I can do because it shows that there's some more of a problem with their offer or internal processes and it's going to take a long-winded solution to actually solve so I'm not going to focus on that since it's not high Leverage What I actually need to do is in the onboarding I want to go ahead and first off set expectation that something that I need to do a really good job of that with hey you get on board with me you sign your
first client And from that point on you move on to the paid plan I need do a better job of setting the expectation the other thing I need to do is I need to set a better job of actually tracking and making sure that everyone that comes in I know where they're at I know what's going on with them so I have a bird's eye view of all the people that I have on right now because I believe I have on 10 people on this offer right now and a few of them are actually paid
but of the guys that Aren't paid so far it's very diff difficult to have a bird's eye view of everything they have going on all in their businesses all at once then from that point on if I can get those two things done the ramp up period is where the results come in essentially what I want to do is you want to write out all the Milestones that a customer would actually go through during the process of working with you so to give you an example what that actually looks like Let's say I am getting
someone started as a coach we need to write down all the Milestones such as their first lead their first appointment their first client they go forward to get their first paid client they go forward and get their first 2500 first 5,000 10,000 20,000 50,000 100,000 you want to write out every single Milestone that someone would actually have to go through and then from that point on reverse engineer the work that needs to be done to make It unreasonable to see success at each stage so for example if I can get someone on board and I
can run a combination of a database reactivation with them I can run a combination of that with cold DMS and a Content push and from that they're able to get their first client on board and I can do that for 50% of the people I get on board essentially I'm now able to close at a ridiculously high rate on an insane offer and move people onto that paid so A big part of what my bottleneck actually is is just finding the time to actually refine those processes make sure it's going as good as it possibly
can and then as continueing time goes on here's what's going to happen so right now I have something extremely good that is free and the reason I have something that is free is because my attention so a represents attention is not correlative to the time that I have I have more time than I have attention so In an effort to actually go forward and have and that's going to be the other way around so it would be more so like this so if I have it like this my time is all the way up here
and as a result I want to match my attention to that because right now I don't have the ability like someone like William Brown or people with more and more followers in my space to actually go forward and say hey it's going to be this crazy amount up front here's how it's going to Work because I don't have the Leisure right now of denying and disqualifying thousands of people because I don't have thousands of people knocking at my front door just yet so what I'm doing is I'm actually matching that with the kind of offer
that I have which is something for free again that I can close at a ridiculously high rate and as my attention keeps Rising let's say I catch some really big YouTube traction what's going to happen is I will slowly but Surely actually just adjust the kind of time and attention ratio and what that would mean is that the free offer that I have would go into a small deposit upfront and then it would go paid and then would go even more paid it go even more paid but essentially it's the process of knowing where you're
at in the overall Journey so that you can price and actually charge people according to that now I can do all of that and build it out into my product It's going to be a very very productive week and to show you what I have for the rest of the month planned I want to create a mastermind with all the clients people I have on board right now that's going to be very huge as I begin to leverage out more and more my time because when I onboard someone for free I won't be able to
do one to one with them let's say after I have 25 clients and whatnot then from that point on I want to keep tracking my calendar Analytics because to show you something very cool here if I go to let's see my bookmarks and I go to Google analytics hopefully this loads quickly Okay cool so showing you this I essentially am tracking the amount of people that land on my calendar so if I go to let's say this video here and I were to go to this description link here I'm tracking every single person that opens
this from the cly to the actual fact that they convert and what I Essentially want to be doing is I want to get this kpi down to anywhere between 5 to 10% and depending on how that actually works I might actually go through the process of running out a thank you for booking or unlisted nurture vssl and essentially that is the only thing that I'm watching for outside of that it's just about dialing in and acquiring people on Instagram making my product better in the actual sense of upselling people and getting all the Prefabbed work
done which is going be doing which is what I'm actually going to be doing today if I can get all that done I'm actually positioned to do a pretty big month in the month of January just by continuing the actions that I know are going to lead me to success keeping this content coming out and just doing great work so yeah I hope that the value that you got from this video is the time that you spent and yeah this organic style I'm liking a lot more so I'm going to keep doing this and I'll
see you in the next one okay so today is day number 31 and we completely restarted my business from scratch and it's been a big day because between the video yesterday and today I've onboarded two new clients on the offer which I have which is essentially that I work for free to get someone their first client and then after that point on we figure out a paid plan and yeah essentially I've got a lot of work to do Since I've got to get these guys on board and also begin segmenting out my service delivery so
I want to give you a big kind of whirl on what has actually been going on today so far so first things first to show you my calendar first things first this was a client call that did here this was actually the call that actually ended up being the second client of the two the yesterday calls actually just went over WhatsApp so pretty simple then three more client Calls and yeah that was a pretty simple day in regards to what the actual conversations whatnot look like if I'm going to show you the actual data that
we've got on board so far is essentially yesterday we put out all of our videos good to go on that front we only gained one new subscriber which was a little bit weird just hadn't seen that in a while and then essentially we got a good amount of calendar views six calendar views one call scheduled one call showed One person closed onto the free offer so as you can now see if I were to actually open my slack here we've got I believe either 11 or 12 people on board there's actually one client that isn't
in the slack here and essentially now I've got a really big and good problem to have my business which is if I pull up a whiteboard for you guys you're able to see that now I've got these 12 clients and of these 12 clients I believe around two of them are paid and now what the Big bottle neck in my businesses is I just need to get better at actually going through the process of converting someone from this free offer into to again this paid offer over here which is a really good problem to have
because it means that essentially I don't need to focus on going crazy and like going ham on acquiring clients or whatnot right now I believe I set it around 100% close rate which is absolutely insane something that I've never even had Before so it's good to have this but obviously that will change as I turn on ads and these videos get more views and whatnot and time goes on but essentially now what my plan to do is is to do a few things the first off of those is going to be to get a contract
in place not for the existing clients have but for new people when they get on board pretty much just to set the expectations so that I know when someone gets on board I know that they're being legitimate in The way that they're actually documenting they're showing all the wins that they get with me so that we can stay accountable and I know that if I fulfill on my end of the deal which is getting them their first client then I receive of of course the agreed upon payment amount and what not so that's the first
thing that I actually want to do with the contract then from that point on I want to create a deck so what the deck would actually look like is When someone's getting on board and actually going into the process I want to create an onard deck that basically shows them a bunch of case studies of people that have seen success before them so they're even more committed and I also want to create what I call Daily engagement so in combination with the daily message that I hit all my clients with what I also want to
do is create daily engagement where I the same way can have data that they actually track The same way that I do my data so I'm able to look let's just say once per day and see all my clients data just like on a spreadsheet simar of this so that I can make sure and see any tweaks that we actually need to make in order to make more money in the business this is the big thing things that I'm actually doing in regards to the acquisition right now I believe this week we've got on four
new clients so it was a really good week in that regard and essentially I just Need to learn how to convert this attention into paid clients which doesn't come down to getting results actually a lot of the guys are getting great results already this process something I'm quite familiar with just from my previous business however the process is actually how can I make it a good customer experience for someone to want to move forward and see the value in doing so and that is the actual big I guess goal that I have over the weekend
And outside of that it's just boring business stuff such as as you don't know I'm a Canadian citizen so go into the US I have to get all my us stuff set up I have to get my business here with this new name set up I got to do all that stuff over the weekend which is the boring stuff of running a business but outside of that I'm super happy with how this week went and my big takeaways going into next week and what the objectives are if I actually pull up the War up here
and show you guys what that looks like so so far the goal of the month is actually doing pretty well if I were to change this four to six free clients onboarded we've actually got six out of 10 free clients onboarded which is super super super good and of that I want to actually unboard and resign five of those guys on to free which we're looking on track to do which should be a good good month here and essentially as I mentioned the can canvas contract Onboard which I'm be working on RBC us card that
was what I was mentioned there and then onboard Jack was one of the guys I got on board I did not actually yet get to go back and rehash all the videos yesterday so I'm going to do that today hopefully get through all those rehash all those videos because that's something that's going to be massively improving the click-through rate and just the bingee ability of this series in general and if I can get all that Done going into the weekend building crms and then once again I actually want to run a big database reactivation so
my processes for actually acquiring clients when it comes to like thank you for booking nert sequences all that stuff isn't actually great right now so I want to improve that for myself begin tracking the conversion rate on my calendar get that up because right now it only sits around I believe anywhere from 2 to 3% which is just not great and If I can do all of that it's going to make it so that when someone watches these videos likes the offer that they see which by the way if you are a coach or online
consulted of anything form you want me to actually work free to sign a client and just be one of those guys that I work with you can get access call 111 with me super simple and uh yeah that is essentially what I've got planned for the weekend going into next week and if I can get all that done it's Really just about segmenting out my delivery and we should be on track to hit all the goals for the month the only one I'm actually worried about is this Mastermind I'm not sure if I'm going to
be doing that so I'm going to delete that for now but yeah outside of that this goal is on track we should actually be able to hit this next week if everything goes all well and good posting daily reels and Vlogs that's something that we're already doing just Need to keep keep doing that and then upsell re upsell and actually resign five clients which is where a lot of the work and the leg work is going to go into this month if I keep doing that we are in a really good position I just need
to set up my soul proprietorship and Banking and uh yeah it is going to be a super super good month and that is honestly pretty good update of what's going on in my business this week and then also today and then going into next Week what I'm actually going to be taking care of as mentioned I'm actually be continuing these videos over the weekend so you'll see kind of the working when I have no calls my calendar it's just pure locked in time also going to be recovering from finally getting over the sickness so I
can start working out getting the gym again which is going to be another big part of this series I want to implement but if I get all that done it's been a super good week and Yeah I hope that the time you spent on this video is with the value that you got and I will see you tomorrow
