How We Find Influencers To Make Us $10K-$30K

in today's video I'm going to show you exactly how you can reach out to influencers to make your business an extra $10 to $30,000 in sales every single week we're going to be covering how to contact them where to find these influencers what pricing models to use and how to track back all of the sales you get from each influencer so definitely make sure to stay to the end of this video and take as many notes as possible and if you don't know who I am welcome my name is Chase chapel and we work with

some of the largest creators and brands in the world where we manage their Facebook and Tik Tok ads at our agency and then at our training company where we have our mentorship we actually walk through step by step how to set up your ads how to manage them on your own and how to get incredible results so let's go ahead and get into the video so here we are we're going to be covering influencer marketing for Tik Tok meta which includes Instagram and even YouTube for ways that you can contact these influencers and leverage videos

to be able to not only run them in ads but also see sales organically from the post that they put up and some of the ways that you can actually contact influencers are through Tik Tok DMS Instagram DMS email or leveraging a tool out there like Tik Tok Creator marketplace where they've already compiled a bunch of crators for you and already have the established rates where you can reach out to them but we're really going to be covering ways that you can directly reach out to them through DMs or email because typically you'll see a

much quicker response rate and you can customize it a lot more to your ability to be able to find people you actually want to work with and an example of some of these are already attached here these are people who've reached out to us wanting to do Partnerships and there's multiple different ways you can structure your DM an email and we're going to be looking at a few examples so this company reached out asking if they if we are interested in a partnership and then they break down their actual business here and essentially give more

insights and ask if there's any opportunity for us to create content for them and then they'll go on to ask for our rates it's a longer DM and it can work in some cases but some of these shorter form DMS are really effective because the goal with the DM is to send it have the person look at your profile and immediately reach out so that way you can start the conversation with them so the first goal is always to get somebody to reply and this app reached out saying hey we love your content first they're

complimenting us and then second they're wondering if we even do brand Partnerships which is a good question to ask because some creators maybe have never done a brand partnership before or they just might not be open to them in general and then if so they ask for our Media Kit and rates so if you're reaching out to a Creator sometimes if they do lots of brand deals then they'll probably have a Media Kit of their past portfolio of content that they've done for other brands or Their audience demographic and information around that you don't necessarily

have to ask for a Media Kit but if you're interested in knowing all the details around Their audience and getting some analytics before you actually move forward with them then it's a good strategy to ask and then second they're curious about the rates and they provided their email if we don't want to respond via DM we could always reach out via email so as a brand you reaching out and sending a message like this is very simple it's easy to get out to a lot of people and the whole goal of this is to leave

the questions open-ended and give them ways to reach out to you even outside of DM then we have emails so you can find these creators emails on their Instagram profile their YouTube description their Tik Tok a lot of creators have contact information linked to their profile so that way you can reach out to them and do a brand deal with them so once you actually get their email you can just structure something similar to this and this one starts off by saying hey I hope this message finds you well we're thrilled to reach out with

an exciting partnership with Tik Tok directly you would just simply plug and play your name here and then they go into breaking down what they're looking for they want a Creator who can make high quality and clean videos and then they want to know if we could receive the following deliverables so they want us to make a vertical video so this is great because they're being very descriptive here they're asking for a 30 to 60c video adhering to the content guidelines avoiding specific things like vulgarness nudity violence Etc and then they went up to three

video revisions so essentially they want the Creator to give them the video and then they want to be able to make recommendations to change the video before they actually post it that way they have more control over the creative process and can ensure that they're creating content to their liking because they are going to be paying you know these influencers directly and then they want multiplatform ad usage for up to a full year which is a great thing to ask for from a Creator because if the video does perform well organically then you can take

that video and leverage it in your ads and scale up even further which is an incredible strategy to use if you're looking to amplify your overall sales growth and then they gave a hard deadline which was 710 because they want the content delivered revised and then published before this date so that way they can use it this is a great email structure you can also use this as your second DM after you send a short message and then use something like this to be very specific and then they're asking us to break down our cost

now you might have a set fee that you offer we're going to be breaking down pricing and just a little bit but a lot of times Brands will reach out and just ask for their rate to see what the Creator will respond with here's another example this one's a little bit more detailed they break down a lot of different things here calling out different promotions that we could actually do as a Creator and then they also offer an affiliate income so not only are they going to pay the Creator but they're also offering an additional

20% to sweeten the deal for them and a lot of times this might get creators excited because if they believe their content is going to perform well then offering them an affiliate link is going to get them excited because they'll be able to post and they might even make more posts outside of that if they see a lot of income from it because it's starting to pay them very nicely and then they attach their countly link so that way we could book a meeting if we wanted to another good strategy for reaching out to creators

and then finally this one's very simple and this one's reaching out saying hey we would love to partner with you and offer our service to your audience we're looking for a dedicated YouTube video of 2 to 6 minutes and then they're asking for an Instagram story and Instagram real and if we are interested they are offering an affiliate offer of 20% of the monthly subscription which is once again another typical form of payment for creators when you're reaching out to them and then finally we have the Tik Tok Creator Marketplace you can definitely sign up

for Tik Tok Creator Marketplace and go through and reach out to creators here as well I have a video on this if you want to check it out but we're going to be continuing to cover ways that you can not only contact influencers but how the payment works now so here's some of the influencer pricing models and we have the Nano influencer and a typical flat fee rate per post for them is usually $10 to $100 where you'll pay these Nano influencers and it's really just people between 1K to 10K they usually have a very

engaged audience and you can reach out to hundreds of them and get you know easily 20 posts just by finding small crators and then you have your performance-based affiliate fee the typical affiliate fee that you offer people is going to be 20 to 30% that's very standard in the industry and then we have flat Fe plus performance base and this is usually where you get multiple posts from a crater usually three posts five posts from them and you offer them a set rate and then you also offer them affiliate commissions on top of that so

they're getting paid to post per video but they're also getting commissions on the back end and usually they're more incentivized to create a lot of content for you and then we have the monthly retainer plus performance and the monthly retainer essentially is where you're paying them a set fee every single month plus they have a per performance of the affiliate link to be able to leverage as well and this is a great strategy if you find a creator that you really like to work with after you've already paid them they did a great job and

you want to continue working with them that's where you have the monthly retainer where it's an ongoing fee and they're always making a set number of posts every week or every month for you and then we break this down by micro influencers which is 10 to 100,000 followers midsize influencers macro influencers and then the mega influencers who usually have millions of followers and tens of millions of followers and these are pretty standard rates a lot of times these vary per Creator depending on who you're working with but this is a very typical cost structure that

you could expect so you could either pay a flat fee a performance-based fee or you could combine them and do different forms of payment to really incentivize them and some of the Instagram post examples are you can have them create Instagram reels for you you can have them make a standard post you can also even have them post to your story and they can simply link their product to your actual website through their story and this is a great way to get additional traffic from influencers to see more sales in your business so let's go

ahead and look at some of these Instagram post examples so the first one is a standard post with Athleta and she says Catch Me If You Can it's the outfit that is being sold here and then they have tap to shop so they can go to their website and actually make the purchase because she's linked it in her profile temporarily around this post and then we have a video example so let's go ahead and watch this blondie it's a protein Blondie this int thing is 350 calories 41 G of carbs 30 g of protein and

7 G of fat what there is a strawberry pastry in the middle this video feels very organic it doesn't feel like an ad so this influencer ended up partnering with swo suets and tagged them added them on the page and then also listed where those people can go to actually make the purchase and also try out this actual sweet pastry and then here's another example of an Instagram real where they did a partnership what would you name this candle let us know in the comments do you believe in the power of manifesting at the beginning

of the pandemic when I just started grumpy kid studio and debating on whether I should take this full time I discovered this candle account that also started from home called Mala to be honest the founding story of how Melody started this candle is one of the reason why I quit my 95 to do Pottery fulltime and now it's been almost a year and a half since I quit my job and I'm proud to say that I think I've came a pretty long way and back to our topic I've been manifesting to work with Mala since

day one and guess what we're actually launching a candle together where the candle holder is made by us Grand PK studio with his bright yellow glaz to compliment the scent that's made by Mala with a note of Yuzu grapefruit and cacao May is Asian Heritage Month so this is a good video example of a story in a partnership and she has the link in her actual profile and she also tagged them as a partner they can end up using this in an ad and a lot of people will go to the link in or profile

and sign up for a message to be able to get notified Via SMS whenever this offer comes out so this is a really good strategy you can get tons of different influencers to create content just like this so let's go ahead and check out some more examples next is going to be Tik Tok and this example is of a mega influencer who has millions of followers and Amazon Prime did a deal with them perf this works now this sty of video is more of a creative play and brand awareness play this company already gets tons

of sales and they're really just looking for more views more engagement more brand awareness and really creative type content so that way they can use it in their ads it's a different strategy but it's definitely still influencer marketing and can help big time with brand awareness now let's look at an example of something that's more of a direct type of piece of content that's review-based and can drive a lot of purchases glossier have come out with a foundation and honestly if you could bottle up my Foundation dreams it would be this foundation so we need

to talk about it right now this is the stretch fluid foundation and it comes in 32 Shades it is 89% skincare and it is made for real life it's a gel cream formula looks and feels like so this is a great example of a crater an influencer to work with she breaks down exactly what's included how it works even goes through multiple different formats of applying the product and simply at the end she can ask people to go click the link in her bio to actually go and make the purchase from this product and this

could even be used in an ad later down the line and then some YouTube examples of creators and reaching out to people on YouTube and having them make a promotion for you and they can simply link the product or service that you offer in the actual description so let's look at what a call out like that might look like stop before this video begins let me tell you about great sponsor nordvpn you're browsing the internet unprotected I can see what you're doing you know that right I can see everything it's okay I'm not judging because

with nordvpn there's a strict no l policy for those so this is a very simple call out breaks down the sponsorship how the service actually works and then simply links the actual product and service in the description so that way people can click on it and get access to that offer then another example of a Creator to put this in today's Vlog I did want to thank skillshare for sponsoring today's video If you guys don't know skillshare is one of the largest platforms that you can literally learn anything that you want they have so many

classes very simple video got about 22,000 views and people can go to skillshare click on the link get access to the special offer so now that we've looked at some Tik Tok examples some Instagram examples YouTube examples and ways that you can contact these creators and what the average pay is now we're going to break down exactly how you can track them so you've reached out you've made contact and they've created content for you and you want to make sure that you can track back all of your sales and if you're on Shopify then we're

going to be using a tool called surge where you can not only track your ads but actually track the posts that these influencers do whether they post a story with a link whether they put the link in their actual profile or YouTube description this going to allow you to track all of your sales back to Shopify and measure the performance of each individual influencer so if you're on Shopify definitely sign up for Surge and once you've signed up you can go to the Post track feature here and this is where you can actually track your

influencers and we're going to be able to track the actual clicks that each of them get we can see how many orders we've received on Shopify and how much revenue each influencer has made us and then once we actually get an idea for which influencer is performing best we could start to leverage their video in paid ads and scale it up even further so in order to do this you simply hit create and in order to track back all the sales on your Shopify from each individual influencer you simply type in the influencer's name so

the influencer that you decide to work with you then add in your website link for the product page that you are promoting and paste that here and once youve typed in the link and typed in the influencer's name you simply hit create and then you get a custom link that you can then use and so now the influencer is here we simply hit copy and we send them this link and we let them know hey if you make a Instagram story make sure to put this link in your profile add this to the description for

24 hours on your post whenever you publish so that way people can go to your profile link click it and go make the purchase same thing they can add it into their YouTube description give this link to that influencer and let them know exactly where they can place it so that way you can actually track back all of the clicks orders and sales that you get with this this is a great way to keep track of all your influencers and measure the performance of each individual one that you're actually working with so now that we've

gone over all of the ways that you can work with influencers the ways you can reach out how to track them and increase your sales now the ball is in your court to start reaching out to these influencers and be able to get content for you to be able to Leverage and increase the overall orders in your business and if you're interested in joining our one-on-one mentorship definitely make sure to D me the word Mentor at real Chase chap on Instagram where I'm happy to answer any of your questions inside of our mentorship we work

one-on-one directly with you going over your Facebook ads Tik Tok ads organic strategy ways that you can leverage influencer marketing to increase sales and so much more so that way we can guide you through your business to be able to hit 100K 200k 300K months and scale up even further and once again it's your favorite digital marketer here Chase Chapel cheers and by all