Stitched up, boxed up, shipped in, dropped off, tried on. Life moves fast. Fashion moves faster.
At the beginning of this century, we bought almost half as much and kept clothes for twice as long. 15 years later, we bought 60% more and kept them for half the time. Every second a garbage truck of textiles is exiled to landfill or incinerated.
Once the trend passes clothes are thrown or burnt in masses. Fast fashion is unjust. Forced labor for profits.
Fast fashion is a pollutant, impacting our land, our rivers, our seas, the very air we breathe. We need circular industries where old looks are made new. Less packaging, more reuse.
Threads that last. To beat pollution, we need to work together and fast.
