if you're still marketing like it's 2024 you're already behind AI is taking over attention spans are shrinking and brands that don't evolve they'll get left behind but here's the good news I've got the exact strategies to help you keep up and by the end of this video you'll be ahead of the competition I've spent hours digging through the most gamechanging shifts happening in marketing right now and these aren't just predictions they are data backed insights straight from hubspot's state of marketing report this report surveyed over 1,200 marketers worldwide and some of these numbers they will
blow your mind if you want to go even deeper I've linked the full report in the description is completely free to download and it will give you even more insights to stay ahead of the competition but for now let's get into it we're starting with a trend that's already reshaping marketing as we know it are you still trying to manually adjust your marketing campaigns AI is already doing it faster and smarter and marketers who aren't using it they're falling behind AI isn't just creating content it's optimizing entire marketing strategies in real time so why does
this matter if you're not using AI yet you are making marketing harder and more expensive than it needs to be marketers who resist AI risk falling behind competitors who are already automating and scaling faster so here are three ways that you can stay ahead use AI tools like Chachi BT or HubSpot Breeze to generate social media posts email subject lines and AD headlines test AI generated content versus human written content to see which gets more engagement clicks and conversions let AI track patterns and predict Trends so you can make datadriven marketing decisions faster time is
money if you're one of the 47% of marketers who don't know how to measure ai's impact check out page 34 of the state of marketing report AI is just the beginning because even with the smartest tools there's one thing that AI can can't do for you keep people engaged and that's our next challenge getting clicks is easy keeping people watching reading or engaging that's the real challenge short form videos like Tik toks Instagram reals and YouTube shorts are now the best performing content format for businesses they're driving more views and engagement than static content long
form video content so webinars podcasts and YouTube videos similar to this video that you're watching right now see 10 times more engagement than blog posts alone social platforms reward engagement time the longer people stay on your content the more it gets pushed to new audiences so I would actually love it if you would give this video a like and stick around till the end so more people can see it one of the best examples of this attention first strategy is the hustle hubspot's Business Media brand instead of just relying on blogs or newsletters the hustle
launched a YouTube channel focused on long form storytelling and business deep Dives and the results 400,000 plus monthly views with higher engagement rates than traditional blog content what made it work well instead of quick tips they tell compelling business stories that keep viewers watching the videos feel conversational and engaging not like a corporate ad they also take YouTube clips and remix them into shorts Instagram reals and blog posts extending their reach across platforms I'll link The Hustle YouTube channel in in the description so you can check it out for yourself but here's what you can
do to stay ahead if you are not creating Tik toks reals or YouTube shorts yet start now track engagement not just clicks watch time comments and shares matter more than likes and Link clicks turn a single video or a blog post into multiple social media posts instead of creating from scratch every single time and here's a tip short form video hooks people in but long form builds deeper trust Brands using both formats see the highest conversion rates if you want to see how top brands are shifting to an engagement first strategy check out page 12
of that state of marketing report now you can hold someone's attention for a minute but can you earn their trust that's the real Challenge and if you don't marketing just got a lot more expensive here's why consumers don't trust Brands as much as they used to and honestly it's not surprising third party cookies are disappearing and paid ads are getting more expensive because Brands can't track customers the way that they used to but Brands using first party data so email subscribers and loyalty programs are seeing higher engagement and lower ad costs what we can learn
from this information is that brands that own their audience so email lists or Community platforms are outperforming those that rely only on paid ads here's what you can do to stay ahead collect emails and build your own audience offer a freebie discount or exclusive content in exchange for email signups be upfront about data collection if people know how their data is used they'll trust you more use that first party data for better personalization brands that customize emails and offers see higher conversions and repeat customers if you want to see how brands are shifting to first-party
data strategies check out page 11 of the state of marketing report want to know the biggest challenge in marketing today people don't trust Brands but you know who they do trust creators that's why these smartest Brands aren't just running ads they're becoming content creators running ads alone isn't enough anymore the most successful Brands aren't just selling they're creating content that builds trust and keeps customers coming back 92% of marketers are shifting budgets from ads to Brand Le content because consumers trust creators over traditional ads brands that work with content creators like ugc creator ERS and
micro influencers see three times better results than those that don't why does this matter well traditional paid advertising is losing Effectiveness people tune out ads but they trust real people social media platforms prioritize organic engaging content over traditional ads so if you're not creating valuable entertaining or educational content you're missing out consumers are buying from Brands they connect with if your content isn't engaging or relatable you're losing customers to competitors who act like creators not just companies here's what you can do to stay ahead instead of selling start educating entertaining and engaging your audience work
with micro influencers Their audience already trusts them so this makes it easier to convert their followers into your customers build your Brand's personality people connect with real stories not just ads don't be afraid to show behind the scenes share personal insights or highlight customer stories even luxury car brands like jaguar are changing their marketing game instead of relying on traditional ads Jaguar has invested into social first storytelling using Tik Tok and Instagram reals they've partnered with younger influencers to appeal to gen Z and Millennials and created lifestyle content instead of product driven marketing the goal
here make Jaguar feeli aspirational for younger buyers and so far engagement is Skyrocket so if a 100-year-old luxury brand is shifting from ads to content that tells you everything you need to know about where marketing is headed if you want to see more on brand Le content strategies head to page 24 of the state of marketing report now yes content is what builds trust but ads that's how you scale fast an AI is changing the ad game entirely let's talk about it what if your ads could optimize themselves AI is already doing it and marketers
using AI powered ad targeting are seeing lower ad costs higher engagement and more conversions with less effort why does this matter well traditional manual ad testing is slow marketers spend weeks testing different ad variations while AI can optimize in real time that being said ad costs are also rising and AI helps spend your budget more eff efficiently plus AI learns from user Behavior meaning your ads will keep improving automatically without extra work here's what you can do to stay ahead use AI powered ad tools platforms like meta's Advantage Plus and Google's performance Max will automatically
test different ad variations and optimize them for better results test AI driven audiences instead of guessing which audience to Target let AI create custom audiences based on real-time Behavior compare manual versus AI testing run two versions of your campaign one with manual testing and one using AI optimization see which performs better if you want to learn how to manually test your ad campaigns check out our Facebook ads testing strategy video which we recently released AI is optimizing ads but there's another huge shift in how people discover Brands online and if you're not adjusting for it
you're missing out on millions of potential customers more people are searching on Tik Tok and Instagram than on Google Google actually reported a 40% decline in product searches by gen Z as younger users are now shifting their searches to social platforms if your content isn't optimized for social search you're invisible to a massive audience so here's what you can do to stay ahead use Tik tok's search bar to find trending keywords type in a keyword related to your business and see what autofills and then create content around it add searchable text to videos Tik Tok
and Instagram both prioritize videos that have keywords in onscreen text and in captions optimize hashtags use platform specific search Trends instead of generic hashtags if you want more social SEO strategies watch my Tik Tok SEO video I'll link it at the end of this one so these are the shifts happening right now and if you're not evolving you're falling behind fast but here's the real question will you look back a year from now and wish you had started started adapting sooner that's exactly what kit Bodner CMO of HubSpot had to say about the future of
marketing marketers need to think a year from now well I feel like I've learned enough tested enough and evolved our strategies enough to keep up with the shifting landscape the next decade will look a whole lot crazier than the past decade so if the answer is no get into the mindset of embracing new tech and don't be afraid to move fast or risk getting left behind we just covered these six biggest shifts happening in marketing right now but these are just the highlights the full HubSpot state of marketing report is packed with even more insights
and case studies so grab your free copy linked below but don't stop there head to our Channel where we break down the most actionable marketing strategies every single week so hit subscribe if you haven't already and before you go let me know in the comments which Trend are you the most excited or scared about I'd love to hear your thoughts now that you know what's changing in marketing let's make sure that your content actually gets found I'm linking a video just after this on how to rank higher on Tik tok's search algorithm because social first
SEO is the future and you don't want to miss it thanks so much for hanging out with me my name is Bridget oor and I will see you in the next video bye [Music]
