for is the Google Brazil president Pablo coo great to have you with us thank you uh let me just start off by uh talking about the Brazil landscape as a whole Brazil is probably the most advanced digital economy in all of Latin America what circumstances have allowed for that to happen well first is a large Market we have 200 plus million people second it's a country has suffered through inflation until the 990s which drove a lot of the Automation and then the technology was employed to make sure that people would make the most out of
their money be that the financial sector or users and third because Brazilians are extremely entrepreneurs our platforms have a very good relationship with Brazilians what role do you see specifically for Google in terms of driving the digital transformation right now in the country one is to empower citizens we have our platforms here are top five in the world for most of them Brazilians have a love affair with uh technology and with Google platforms YouTube for example is a success also it's important that we're able to empower business to be able to become more efficient efficiency
in an economy like the Brazilian one which is an Emerging Market is also pretty important and we have now Brazilians very eager to adopt AI as the next wave of technology and they're very optimist about the use of AI yeah well let me ask you about that because uh on one hand AI can increase efficiencies increase productivity but on the other hand there are also concerns about uh privacy about data protection so how do you see the path forward for AI well I think it starts with the right principles we need to be bold and
at the same time responsible about the use of AI Google has uh adhere to the ethical principles of AI utilization which is important and third very important is to have a dialogue around Society to make sure that uh regulations are in place but in a way that they are discussed with the society we have the Brazil Marco C which the internet bill internet framework bill it it's now celebrating 10 years of existence and that was a very good example of how to conduct a process to create regulations we involve the society we involve businesses developers
politicians and we get to the best model in such emergent technology well there was a high-profile case recently in Brazil uh of a uh a a Tit for Tat that went on between Elon Musk xplatform and the Brazilian regulator over concerns about dissemination of uh of fake news uh and of hate speech specifically what is Google doing to combat the the the proliferation of of all of that of hate speech of disinformation of fake news what guard rails do you have in place I think the most important thing is one we have to respect the
law so we work uh we fight and we remove anything that is related to hate crime uh racism uh violence uh uh all types of crimes that we need to adhere to the law that's a basic then we have platform rules and then we invest in good content quality content we have Partnerships in Brazil with more than 175 Publishers because good content needs to go up to be able to to to to show that we educate uh consumers we help consumer to get the best out of the platforms bad content needs to either be de
prioritized or in cases where we see reason and Justice sees reason we remove that let me just ask you then uh in Brazil specifically do you think the regulator is getting the balanced rights between Innovation and safeguarding consumers we have been very pleased with our relationship with Regulators we have involved being involved in dialogues every time we we have the chance to discuss uh we work together with the Supreme Court with the Electoral court with the Senate with the lower house to make sure that we all understand and come to a common denominator this is
important because this is this is new and we need to make sure that in a way we we get the responsible approach but we do not castrate the the ecosystem of innovation and development which is so important in Brazil let me finish that by saying we have H Google has helped with a campus that we have in s Paulo for the last eight years we have accelerated 450 companies here so it means that there is a very entrepreneurial group in Brazil and we want to make sure it stays that way great that's a good place
to leave it P the Google president over here fore
