[Music] so let me talk about so people ask me well I get it Dan I need to specialize but how the hell do I specialize I'm going to teach you to specialize there are seven ways how many ways s seven ways to specialize a personal Brin to a Target to Target an audience number one specialized by ability specialized by what ability building a personal brand on having greater ability or showing better results than the competition now the problem is such these claims sometimes are difficult to back up uh diff difficult to support and sometimes often
people might think well that's just hype you say you're better because sometimes how many you seen personal brand out there they say Well we I'm the same industry but I am better how you seen that before how many of you done have yourself have done that before so the prospects actually don't know because how would they know until they have the transaction has taken place and they've given you money they will not know well they're supposed to take my words for it how could they take your words for it they don't know okay so good
and bad now however if you can pull this off with you know if if Awards weighty testimonials or other proof of superiority are part of the brand it's a very powerful differ initiator if you actually got the good you're actually that good and you can back it up not what you say that I'm better not what why I say is better look at these 100 people say I'm better okay can you see the difference okay let me give an example Michael Jordan the greatest basketball player who ever lived the greatest basketball player in the world
of all time Michael Jordan can Michael back up his claim I'm the greatest yes oh yeah it's like I can't give everybody's yes Air Jordan that's a good brand Air Jordan just flies through the air Air Jordan okay how much mich's brand is worth hundreds of millions of dollars even though he's no longer playing all right what's think what's Nike without Michael Jordan what think about it what's what's without Michael Dell your personal brand Maham Ali okay I'm the greatest I said that even before I knew I was does mamali have a big mouth oh
yeah he he when he was if you watch his documentary when he is fight oh you you know fly like a fly and he's doing his thing right right right I'm the greatest oh man you're so ugly I'm I'm going to beat you I'm the greatest in his just 20s way before he was the greatest so that's what I'm saying claim that position and then back it up put some pressure on yourself and say I'm the greatest I'm the number one expert I'm the authority in in this particular field and then you back it up
funny thing is your competitors they would hate you how dare you say you're better than me what credential do you have what experience do you have just just it says on my site can't you read can't you read so that's it is I am the greater so that's specialized by ability got it awesome okay 10 times your finances 10 times your business 10 times your marketing 10 times your life hit the Subscribe button now
