brand is the only thing people don't understand in a world where technology is going to eat up everything and Excel sheet junkies can out maath you me with my like hot boy Window Cleaning company you know like a personal calendar a great Instagram they're doing trick flips at your house I'm going to beat the private Equity window cleaning companies why name a single roofing company it's damn hard to compete with tech businesses like you're gonna go head-to-head with Sam ultman at open AI like elon's struggling that that's tough but that's like where we're telling young
kids to go we're like go build an app like I don't know maybe if you are really [ __ ] good you should go do that you know what's funny I've been telling kids go build your personal brand because you could deploy that leverage against something whether you want to go Main Street and it is the only thing that is defensible against the macro technology once people understand what AI agents are about to do to the world they're going to realize real fast how important brand is and so to your point I think it's a
very good Beacon because you think about the longtail of small businesses you know I don't know the math you know probably better than I do but I start thinking about how many hairdress salons are there in the world forget about America how many private gyms are there right and then and by the way this is why I built vayer my big thing was I'm probably at a place now where I'll actually just do private Equity but I knew that I built it to potentially do micro private Equity because if I bought seven laundry BS I
also have the ability right now with my 2,000 person Global marketing firm to come up with a brand and do great marketing for it and there's a lot of efficiency back office but if you can create growth I mean I don't think big girl big boy private Equity my biggest argument to the Titans at KKR and black rock and Blackstone and and I speak to a lot of them is you guys are great at financial and operational efficiency you guys don't know [ __ ] about marketing and you're wasting a lot of money oh I
mean you're you're so right like for instance [ __ ] I wonder if I have one here we have a company called pinks I was looking I have all these hats on here from our companies that we own but pinks is this company that is a bunch of young kind of good-look dudes in traditional 50s outfits and they're window cleaners yep oh I know that business I know that business I own that business good for you so yeah part with them I'm a part I get it I get it yeah we're co- owners in the
business so we have they have 120 locations across the country now um our our holding company that owns that one and like a painting company and some other companies 600 locations across the country and and our mission is like a little bit different which is to your point I'm not saying just like go do the minimum with a business then it's hard to compete with private Equity they're really cost efficient they're Financial Wizards those are smart guys and gals but like you said they do not get branded they do not get branded and guess what
me with my like hot boy Window Cleaning company you know like a personal calendar a great Instagram they're doing trick flips at your house I'm gonna beat the private Equity window cleaning companies why because nobody can name a single roofing company it's Window Cleaning company of course people don't understand I think brand is the only thing and I also think it's gonna be like hard Assets in real estate like I think you're right that hard assets are great but uh I will will never miss a New York Jets game yeah you could Cody we could
become friendly off of this you could text me in nine years and be like G if you can please just meet me in Midtown Manhattan I live in Manhattan uh they big fan of both of us and you're the missing piece we could get this it will be the biggest deal in fact I've used my AI calculator this will be the biggest Financial deal of both you and my's career but I but they can only meet in Midtown at 1 pm if the New York Jets are 0 and 13 and playing their 14th game of
the year and they're playing at one o'clock I will not be at that meeting that's called religion that's called brand so I think you're I mean look to say anything is the only thing already isn't true yeah but I do think as technology continues to go ham as when you think about the blockchain and AI agents and this whole wave of web 3 VR it's all coming uh I I really am a big fan of bra and I I think it's I think it makes the app like of course you have the common sense and
know how to balance your checkbook and all these little things but if you're asking me what can win in an upset right right like if you're going to upset like a sports term like PE against you and they're much bigger but you're just like the only thing it's not you're not going to have more hard assets than them you're not g to have better technology you're not going to have better AI it's going to be branded and um that's why I spend my life on it right now somebody that you know Gary or maybe more
importantly somebody that's listening right now somebody that's your parents your dad your uncle your your your cousin has a business that is making them not happy anymore that maybe they just want to retire from and I don't think we need intermediaries we don't need Banks we don't need private Equity companies in order to exchange businesses we used to exchange businesses with apprenticeship now now apprenticeship is illegal in the US which is probably how you know it's a good thing and so um break that down for me I don't I don't know what you just said
there meaning I know apprenticeship I remember like your store manager became like your pseudo son or daughter and they bought it from you right I'm not we're not talking family business you're actually talking about like I was Da I had a two Pizza shops Little Johnny started working for me in the summers in 15 he decided he liked it he became my store manager he worked for 22 years I didn't have any children or they didn't have any interest in my business and little Johnny bought the business from me and bought it out from me
paying me a little bit year and year that I I know because I grew up with that I think about that tell me what part is now illegal in the US well apprentices used to be unpaid that was unpaid internships now we've changed the ah but that's how you used to get an apprentice they're like I am not qualified I don't know how to run you're talking I'm sorry you're talking about which also used to happen right I had a business it wasn't somebody who grew up in my business it was sometimes and often you
know this a customer of my business who got who like didn't like what they were doing and they were like wait you're looking to sell Joe don't sell wait a minute I'll buy it from you Joe I'll work for a year for free you teach me the business and I'll buy it from you 100% And That Used to Be actually how we transitioned most business in the US it was either your your family or that and so what I'm saying is I think we got to bring a little bit more of that back because there's
simply not enough people by the way that illegal I'm sorry to interrupt you this just gets me crazy do you know how most things in the world start with good intent but then they [ __ ] everything up I understand the concept of like hey let's not [ __ ] people and be predatory and not let them do unpaid internships but what about the people that have no opportunity one of the only things they have is their effort and so you know highbrow academic like do we can do the right thing humans don't know how
to do the right thing people come up with these [ __ ] rules and you just actually took away good [ __ ] from people that had good intent not [ __ ] demon corporations are like we're gonna [ __ ] the kids I mean including kids that come from a lot of wealth who don't want to be nepo babies and work for their parents and were will but could afford to go work somewhere for free that just [ __ ] me up so much it's awful well I mean it's you know it's actually it's
wild I was sitting with somebody from the SBA last night there are 214,000 regulations on small businesses in Texas in Texas you can't even do a you can't even be a hair braider I love how Texas is like we're so [ __ ] capitalist America [ __ ] two it's absurd scares me to ask how many you're in New York and California oh I couldn't even you guys trillion yeah like we can't count enough I think the point is for humans especially people who listen to you they're already they already don't think they're victims because
you yell at them a lot they already believe that they are capable of something and all I hope to push on some people is like think a little bigger love that's honestly I love I love what you're doing and it let me tell you why it's uncomfortably practical no really I'm being dead [ __ ] serious like I don't think people understand that can buy an entire business for $10,000 and it might even motivate them to do what I want which is hey remember when I keep yelling about buying Starbucks when you're when when you
have no savings or taking Ubers when you have no savings I believe most people that make $80,000 a year or higher can actually save a lot of money if they get humble and strategic and then if they take that from me and then they learn from you how to take10 ,000 to buy a business they can quit that job they hate and by the way I painted a story in here that I hope everyone listens to your dream professional life might be buying the thing that you visit a lot as a customer if one person
Cody through the years because you know obviously a lot of people listen right away but this will be listened to a lot over the next five years if somebody in two years who now hears this gets motivated and and notices that Carol at the flower shop used to be so peppy but now last three times they came she seems miserable and gets the courage to say hey Carol would you sell this to me because I love flowers because of this podcast we would have left a really good Mark 100% And and even like for the
people listening I want you to play game every time you go into a store that's not Walmart or Target just ask if the person who's running the place owns it like I love this place this is great great ice cream cone thanks for making this do you own The Joint this is a really cool spot thanks for doing this what they're going to find is more often than not that person behind the counter is the owner yep you know all these owners and you don't even realize it and if you stay in touch with them
over the years you might find a bunch of people that want to sell their business to you and what's the worst case scenario we have done a thing where we humans actually talk to each other and treat each other like humans again that's it that's by the way let me go even further because I love that you just did that let me give you another one do you know how flattered that person feels Cody do you know how good it feels when you've been working your face off as you know I grew up in a
small business I grew up in a ve you know Wine Library is big now but the store I worked for was actually Shoppers Discount Liquors and it was my dad's local liquor store you know and I grew up in that and I can tell you if you go to a small business owner because you like it candy shop ice cream shop hairdressing you know whatever it is and you say hey do you own this and then if you go and you got motivated by this and you're that person you're like hey would you ever consider
selling this when they're like no no no I love this when you leave that person's going to feel like a million bucks that person wanted to buy my business I must be doing something right that felt good you know that in a world when small businesses have a lot of customer complaints even if they're doing a good job having somebody offer to buy your business is is like the greatest thing in the month so to your point yes you're contributing to humans interacting which is lovely but I promise you it's actually better than that you're
flattering another human being which is is just a beautiful gesture yeah I think you're right I mean we have a saying in our group that there are only two types of people there are helpers and there are yelpers and yelpers are the people who go on Yelp and they talk [ __ ] about small businesses and they don't realize that in order to get rid of one negative review you need 20 if you're a small business that's the ratio so every time you do a negative small business yeah you are you are tanking a small
business and by the way most small businesses are solopreneurship that run at 10% margin and they are trying really hard and so I think giving them a little Grace is also really cool and then you know those those owners are often a little older they don't have all the technology that your crew has they don't understand blockchain they don't understand brand and so if you can bring that into a small business and you just get it by shaking hands with an owner and being a decent person um I think our society would be a little
bit better and also you don't like people buying Starbucks for savings I don't like people buying Starbucks because have you been to one lately like where the chairs Gary where are the chairs they started out as like the third home and now I'm like it's cement she's mad at me she spelled my name wrong you know I'm getting yelled at no yeah you know what's funny it's really funny even though I grew up in a family business I am a little less romantic about the like support local business versus corporation like there's plenty of small
coffee shops that suck [ __ ] and my Starbucks in the corner is much better then comma I hear what you're saying and let's just take this to a different plane there's a fuckload of business opportunity for a lot of people listening right now on what you're pushing so so let's get to that point for a second Main Street millionaire everybody probably one of the things I'm most flattered about and always laugh about with actually my my family because I joke about this this podcast has a really good reputation for selling books which is funny
because I don't read them really um but I do want everybody to if you're interested in this to pick up the book Main Street millionaire it's really really really getting good Street Credit I think it's a good read I think it's a good compliment to a lot of things I touch on emotionally and kind of like it's there but I think this goes into the actual details of so I think it's a good compliment for my audience um because I don't go head on in that detail on it so I think it's a good uh
it's a good uh addition to the repertoire I knew since I was eight I was going to be a businessman and so you know I'm 49 now like back then there was no thought of like people knowing who you are maybe in the business I was going to be in a little bit so yeah and then by the time it started happening for me I was in my mid-30s I was grown it still feels incredibly nice and I also know like why people like my stuff and I feel like it's for good reasons it's not
because like I can hit a home run or I'm the most attractive man on earth like it's because of like something pretty good I always like when people say thank you instead of uh like oh I've always wanted to meet you or you know that to me is like okay we helped you out not that it's about me that much I'm really excited the moment you're in I know these Mo these moment sub bursts are always like super fun so congrats thanks well you do a good job it sounds like of recognizing them I was
joking with the team when we hit the New York Times best seller I was like huh I don't know if I feel anything right now that's so weird um you know I thought I would feel something I wish my brother was here he'd be laughing he says the single greatest flaw I have is the inability to smell roses I'm macro Greatful yeah but I don't really make those kind of goals nor do I think like much of them either yeah I think I'm the same I was curious though because this is one of the ones
where I think that that might be somebody who then ends up liking the proc I feel like that means we probably are both similar in the fact that like we like the process like I like the game more than the trophy that comes from the game totally I like the game I don't think I could stop like I don't when people are like well is it enough or why do you talk online why don't you you know shut up and be rich and be quiet I'm always like well that doesn't sound that fun like what
do you do after a while I wish I had a hobby I don't have any [ __ ] Hobbies so that would be helpful people that don't have hobbies are the big winners in life in some ways I mean look you could be passionate about your career and have like a couple great hobbies and I think that's like the really awesome but I get it my my work is my hobby for sure my only other hobby brings me incredible pain it's following the New York Jets so I don't know I'm I'm staying away from Hobbies
you know you're having a really great moment I feel like you're popping up a lot so you're in that moment but because I also know because I pay attention to things it's not like you just started today and different things of that nature so if I said give me the three minute you've got the whole floor I want as many people in the vayer nation to have a sense of who you are take it away uh I'm a reformed Finance person basically and uh what what happened I think is what happened to a lot of
people especially in New York where you are which is like I thought there was a path that I was supposed to follow for a long time like you know good little Latina daughter you go get a nice job you work in a big corporate field you go to Wall Street that's super cool you work at Goldman Sachs you climb this ladder you work at a bunch of big firms finally you're at the head of the ladder you run a billion dollar an asset Center management business in Latin America at First Trust You you think that's
kind of cool and then uh after being you know in Finance on Wall Street or if you want to say it for let's call it like 12 years um man I was like uh I looked into the future I looked at the corner office guys and you know it was like and I'm divorced so so no harm no foul but it was like five or six divorces 47 Lambos um just a lot of stuff that I didn't care about and they didn't seem very happy and so like what what what game are we playing here
and I don't think I want to play anymore and I really like money and I like the game of business but it felt a little shallow and um and I had started in finance because I was a journalist along the US Mexico border and when I thought about why I got into the game originally was because my last name is Sanchez I was along the US Mexico uh border I was covering human trafficking in Warz yeah and I remember like watching what happened to people who looked like me and they were like really Terri things
you know drug violence cartel violence and um so I I remember thinking why do I have this life and they don't and the difference is truly one thing which is cash if you have money not nationality not race not sex but money then you can assert your will in the world and somebody else has a harder time asserting it on you typically and so that's why I got into finance and then when I climbed so many ladders I think at points I forgot about it I got into it my own and then I was like
oh wait a second uh I don't want to be these people and I want to get back to my roots and so I started buying little businesses on the side and maybe not that dissimilar to you've talked about a few times it was like a little dabble over here because I was too scared to do something really big I was a corporate wuss and I made a lot of money and I didn't want to leave and I didn't have a big idea yeah golden you had the golden handcuffs of the money you were making and
so like makes sense and it and again I think that sometimes people find entrepreneurship and and then they can do it but like most entrepreneurs actually do it right from the get because they're incapable of doing anything else and then there's people like yourself who actually had it there they didn't know but most people are entrepreneurial Tendencies not an actual entrepreneur and that's where they get caught and you hear the horror stories of somebody right now who's listening and get inspired by you making a million dollars a year being a big-time lawyer it's like yeah
I'm gonna go do it and then they lose everything and it's not as good and so you got self-awareness a big one so you started to dabble which I love and yeah and and I think I really actually I try not to recommend anything I just say what I do and like what I learned one way or the other but I don't think enough people tell you like you don't have to quit the whole thing to your point like I bought a couple businesses on the side little ones and when you say bought businesses people
would go yeah must be nice if I was rich I'd do that too and like wait a second like my first business that I quote unquote bought was like less than 10K this was a little online Consulting business and my second or third or fourth business was you know 100K laundromat those aren't tiny but it's not you know this isn't a rich person only game and so I bought those at the side had somebody else with working with me running them dayto day while I was working really long hours and then eventually I was like
wait a second this scales we just buy more of we buy not one laundr map but we buy five or six and then we wrap them up and then we have efficiencies of scale and so finally I got to a point where I was like wait a second I'm making way more money and I like it on the side doing this more business I'm sorry to interrupt because it's something that I've wanted to like I've dabbled in myself and was the long-term vision of what I'd want to build on top of Vayner media Vayner X
I started the advertising agency to build a private equity firm on top of it but but I came up with this term for myself seven eight years ago called micro private equity and it and when I heard you just say that I'm like yeah it's like it's it's almost like my you know private Equity as we know it they go out and buy the big businesses we know they buy dve and Busters or Crocs or things of that nature um super goop this thing is more like entrepreneurial but the way you were thinking about it
when you're thinking about buying one laundry mat but then get five efficiencies scales that that's what I would Define as micro private Equity have you ever thought of it that way do you see that do you agree disagree now I see it that way back then I was like I just think that this is an efficient way to get more customers faster right like why would they keep doing that but I did steal our private Equity Playbook I was like I was in private Equity so I'm like oh got it yeah I'm like we just
do leverage buyouts and instead of using Banks Capital third parties AK LP's Capital I'll just use my own and then I'll I'll try to talk the seller into doing a deal with me and I didn't even know the turn back then seller financing was not that normal uh in in vernacular I think it's always existed um and so I was like wait a second how would I buy part of this you're kind of old you're kind of tired you're kind of sick you don't want to keep running it you float me some of it and
I'll give you more of the upside we'll keep kind of running this thing together and not everybody's gonna give you that deal but some did so that's how I thought about it but now I think this is just here's my my two cents if I have like a something I scream from the the rooftops of the world it's that private Equity guys are the richest guys in the world you know this you know a bunch of them if it's not private Equity guys it's guys who have bought businesses and do transactions within their business AKA
Jeff Bezos like 194 Acquisitions or something like that so everybody who makes a lot of money buys businesses it just hasn't been normalized for the little guy in the same way that real estate hasn't that's right real day it's normal to buy a house or a few and fix them and flip them up I think in 20 years that'll be the same way for businesses are tradeable right could not agree more so that's my pitch is like let's normalize access to everybody it doesn't mean that the big guys still can't make a ton of money
black rock and Blackstone are doing fine buying single property s and by the way of course that's gonna happen because they're going to be looking at for different things they're already at a place where you know where it's not as interesting when I was a little kid and I made a $1,000 dollar at my first baseball card show it felt like1 trillion dollar and then there was a time that the number became 10,000 10,000 was like holy [ __ ] and I will remember I mean I always had Big Dreams but I remember really being
like I need to be someone who can make a $100,000 a year you know I came from lower middle class middle class and I was also growing up in the 80s when 100,000 was really the what's now considered a million in a lot of ways so you know yeah I mean of course to your point you know Apollo and black rock Blackstone all these player KKR like they're going to be looking to buy Coca-Cola not NE necessarily you know the three bodas that sell Coca-Cola you're exactly right you've had a really good run here the
last year and you probably know it better than I do of exact timing anything that you feel has led to you kind of popping off a little bit more than you have you've been having a consistent climb but let's not be confused like you you're in a little bit of a moment and and I've had like different moments where I have moments and you know it's just like anything else like it's like a good stock you know like a good stock and then Peep and and so so that's what I would say you have been
but I know you're in your moment right now for example just me living my life how I roll many more people in the last year be like hey do you know this versus three years ago what what if anything made that happen a couple things one I'm I'm about three years in to being on the internet so I think like your freshman year you know what the [ __ ] you're doing you got no idea you know your sophomore you're kind of the same your Junior like if you're serious about something that's when you start
to make Varsity right so to use another term I think um from my perspective I love any game of business that I get to play I treat media like a business you know we own all these other companies but if you if you saw the backend we just hired a president from a really big name I'm gonna make the announcement this week and I think it'll be cool but this president has run one of the biggest media companies in the world and uh and I was show I was nervous to bring him in Mike he's
gonna see what [ __ ] idiots we are over here nope and and and what he said instead is he was like I've never seen a Media company that's run like a financial firm and so like I think about it like data and it's just you can actually predict what's gonna happen if you obsess on the data and I think the data has to be paired with the fact that I try to obsess on like one human we call them job workking John this is the person that I'm talking to and so everything we do
is with the idea of this Avatar and I know what they look like and I've met them before and I've written all out and what's amazing for you is there's 73,000 variants of of John right and different races genders income levels interest categories and um yeah I've called it Rick and Sally and I get mad at Rick and Sally I always yell at Rick and Sally for doing the wrong things but I have a very good sense of what you're saying there um what do you want lot of people don't talk to I think one
of the problems with people on the Internet is once you start getting a little attention then it gets you know then you want to like impress other smart people or yeah I think a lot of people want fame or notoriety for money and not to work so I think I think there's a lot there I mean this is what I spend a lot of time on Cody I think I think to your point when someone gets the reason like when people are coming up I'm always watching I watch a lot I mainly listen even though
it seems like I'm always yapping yeah I think most people don't love the game and so if they get a little something they just want to you know lay by the pool and party and hook up and those are all cool things and like it's not like anything's bad but I think the reason most people lose their way is they're not about it they're not about providing value to the audience they're not about building something really substantial and they don't love the game of building things they want the trophies they don't want to play the
game so once the they played enough of a game to get a trophy they're like this was good enough and by the way that's amazing that's amazing they're allowed everyone's allowed to live their life however they want but I think if to answer your question I think that's why when you look at it that you're like oh why did they do that that anything you want to call out specifically I think we're talking about it here Co but anything they can expect from the book or anything just to give the book one minute yeah I
mean the book to me I need tactics like they come to you and now they're inspired they believe in themselves maybe we've gotten them to think a little bit bigger in the book you should get to the book and be like I'm ready to [ __ ] go I want steps 1 through 27 I want you to explain to me definitions of things and I want to understand what does it look like in a script the first time I speak to an owner I want to understand how do I do a transaction using what I
call the the three-legged stool which is how do I if I don't have cash which is one leg of the stool how do I use expertise or how do I use sweat in order to buy part or whole of a business and I want you to break down that three-part formula um and and so in the book you should expect a guide book a play book um and it's not saying that this is the only way it is showing a bunch of ways and so don't pick it up if you don't actually want to do
something because then it's not the book for you it's it's it's funny it's cute you know I my grandma has some great lines in there they're super inappropriate but uh it is for people who actually want to do the thing and then my only ask of the people is that you be the be better than the boss that you hated that made you want to quit your job that's my ask yeah I mean I don't even want to I I'm not sure I even want to take that baton because boy I don't know you know
I do a good job of getting content out there I know you've been busy so maybe you haven't seen it but boy God am I passionate about I do not understand how people don't understand in a small business I mean by the way this was my biggest fight with my father when I joined the business and I you know I I grew to understand my father he was incredibly nasty to his employees when I got there and he only had 10 or seven it was a small business I realized at my older age as I
got to know him and went through it for 20 years in the Soviet Union that's all they did they all they did was it was just all he knew it was his culture and in the Soviet Union everybody stole because the government owned everything so everything in Russia was the black market in communism it was a horrible place to grow up so I've given my dad a huge pass and I've also watched him transform but I love that Dustin who's filming me right now gets to go to Wine Library and film Brandon and still get
to see my dad in his natural habitat when I'm not around cuz he's scared to be fully all the way there to and by the way that's a 0.01 version of who he was in 1992 I feel like I was parented by my mother in a way that I was going to be a nice person and I have that DNA but I think I O you know how sometimes you overreact to what your parents doing I think I think I just it's my obsession to teach people in small businesses to not take their employees for
granted and realize they're the foundation of their growth it's true Much More Much More Than a corporation I it's very true I also think it is and I will say you know having ever LED teams [ __ ] it's hard I think it's the hardest thing I ever do every single day if people are like what do you need to do this year what do you look forward to what do it's always talent talent talent talent people people people um and you don't understand that when you don't have a business I remember back in the
day like when people were like read this leadership book i''d be like I'm broke what leadership you know and then once you start running businesses you realize it's the only thing that matters is motivating people otherwise you can go Go real far solo but and I would argue and this is society and this is probably the thing I'm most proud of that I'm trying to do as quote unquote Gary ve motivate and this ties in but this is a big one I wonder if you this will I I hope this brings you value if it's
not obvious to you already and as a true leader the elimination of fear and I will tell you Cody and I'm I'm sure as you keep buying these businesses you'll see it the amount of people that use fear as the weapon to motivate you know it's like if we don't make and and sometimes it might even not you might not see it like hey gang if we don't make it this quarter you know we're GNA have to say goodbye to one of our favorite and you could say it nicely and it doesn't even seem like
but like I I challenge every leader to see how much fear they're using and listen I'm a human being it's come up sometimes because I wasn't strong enough to keep my own the fear of the situation out but it's been my biggest strength and it's my biggest teaching and I tell all my direct reports in every company I don't need a peace time General I don't need you to be awesome when it's easy when the [ __ ] hits the fan I need you to be awesome yeah it's hard I think you know scared people
uh scar people yeah yeah yeah so so I think that is Cody where where can people find you Cody Sanchez and all the interwebs uh everywhere and then Cody sanchez. comom is where Main Street millionaires is too awesome any parting gifts that we didn't get to hit on maybe the only thing is uh I wish I had learned a little bit earlier that if you want to make uh a lot of of money uh not just in small business but in other places I think you got to start young so I'm really glad GL you
don't you don't have to be young to do it but I love that you speak to a younger generation because I have too many people that say to me I'm 18 I can't start I'm 15 I can't F and by the way I'm a you know I'm a big advocate in the other direction you know I really I mean look Sydney Frank started greay Goose at 70 something there they's just unlimited examples and you're actually talking about it let me explain how back to mentorship and the thing I'm talking about I actually believe the individuals
that are most likely to really do a good job at this were people that right now are listening are in their 40s 50s and 60s who ironically have either Finance or legal or operational or marketing backgrounds who are patrons of a business they adore a baking shop Car Wash I actually believe that they are far more positioned than an 18 19 2022 year old at this Nano second I think to your point listen having 20 more years to figure it out and then you're actually doing it bingo I mean that's what I am but I
do believe that the 40 to 60 year old that's listening right now that's a little bored that's a little motivated mix of the two that person I mean my ideal person is 55-year-old Sarah or or Sammy to go in right now motivated as [ __ ] as they're driving right now listening to our podcast together and stopping in at that local store and literally looking at someone they've talked to for 20 years and be like hey would you ever sell this and I know that you're right I know that a stunning percentage are ready for
a partner a capital infusion or the [ __ ] they've been doing it for 31 years and they're just ready to go to [ __ ] Florida want to go to Florida there's a mass migration to Florida what the only thing I would say for that generation I don't find I mean like Gen X and above they're built different I saw like a great tweet the other day that was like they drank out of hoses you know they talking brida filters I'm in Gen X it's my favorite and you did it earlier Boomers Millennials like
we don't even we're so built different nobody even remembers the [ __ ] we're around remembers but you guys are animals so half the time I don't have to motivate Gen X to be fair and I really don't Boomers I don't have to really Mo I just got to tell them I just gotta go hey about this thing and they go oh yeah you're not smarter than I am I could do that so I I think the word needs to get out to that crew but you guys are are built a little different you're like
yeah yeah just give me the [ __ ] I don't need your motivations I never think jeny Millennials and here comes Jen Alpha and Jen beta is being born as we speak for the last 16 days I just think that they came along when there was so much prosperity and opportunity that subconscious entitlement becomes real like when you when I was growing up and when I was 18 years old Cody the thought of being a millionaire seemed like a rarity you've got an entire group of 15 to 25 year olds living life right now listening
to this who think if you don't become a millionaire you're a [ __ ] loser wow that's what's going on I promise you I read all the [ __ ] DMs like like it's we we it's just it's we're it's like any Empire the US has been an Empire we've had unprecedented macro prosperity for 70 80 years and you know kids that are running around right now don't have parents that almost died or died in the war it's a long time ago the people that live through the Great Depression they're a long ways away now
and so yeah we're in prosperity zone so that's why yeah yeah you're right I mean my husband's a former Navy SEAL and you were raised by you know a member of the Soviet Union like I do think sometimes those ridiculously hard moments that like we gotta almost ask for more of them oh I I I believe adversity is the foundation of success I I think I think you're right you know and and sometimes we're not given it so I remember that's why I'm sorry go ahead you want to fish no I was just gonna say
when I was in Mexico and I saw you know bodies dangling from overpasses and you know and I went to the morg and I had to go pick out the body parts of women to determine how many of them were killed that day for as a journalist um like I never looked at the world again the same so um I think some of that forced adversity is [ __ ] really powerful yeah love it Cody congrats on everything you're the man thank you gett it was so nice to meet you thanks for having me Main
Street millionaire go get it see you [Music]
