There's there's optimizing for views and then there's optimizing for the right sort of views so hosi fan this with their content recently when you know they did very broad click baity stuff they would get more views but those weren't business owners they wanted to attract business owners and they've realized that by under optimizing their view count they're actually getting the right sort of views and so I think if You're optimizing for just views you end up doing how to make your first 10K a month as a teenager type content which is going to get millions
of views just because teenagers but if you're trying to Target people who are like seven figure business owners trying to go to 8 or n there's way less of them but they're also the sorts of people that would go to your inner circle for example so it's it's not balancing all right everyone I'm excited To be here today with Oli abdall and uh you're in boisey Ido first off like why in the world are you in boisey yeah Boise Idaho is kind of a random place um I'm I'm here to speak at the convert kit
craft and commerce uh conference thing and then randomly I met someone called Marley at like another conference where I was speaking at adcon in London and she mentioned she lives in Boise I was like this is like the second time I'm hearing of Boise Idaho and she mentioned That you live in Boise I was like what Russell Brunson lives in Boise Idaho like what is this Boise Idaho place so now we're here and we're what do you think about it so far is it it's so nice the weather's been amazing I've been because of the
London to jet lag I've been waking up at like 5:00 a.m. and going for a walk in like the one of the parks by by Boise State University and like walking along the river it's just so nice it's a good Place to be it's so cool okay so kick this off though I want I want to tell a story I think it will'll be fun and then we'll get into some more questions I have for you specifically but um so I first bumped into your world on YouTube started watching your videos I Lov what you're
doing and like just kind of connected that with that way through you and then I think last year um or maybe two years ago I can't remember I messaged you about potentially speaking One of our events and you roll back and you're like oh my gosh I read your book which you know I was like oh my it's super exciting for me right and then um after that seemed like every like three or four months after that I started getting random texts from people in fact I pulled one up today from people who saw speaking
somewhere and in the in the video um if I can pull one up real quick it makes me laugh cuz um oh yeah okay I'm going to show some this adcon last Week so uh I'll just play the clip and we'll show it and then you guys we'll talk about so here we go and so I I had a chat with my CEO coach a couple years ago and he was like I was like yeah I I don't feel like I know very much about marketing he was like well have you read Russell brunson's books
and I was like well that's scammer no of course not and he was like bro and he took off of his bookshelf the four books that Russell Brun said these are gold read these Right now and I read them and I was like holy oh okay so we've been making up as we went along because I just I'm going making YouTube videos but clearly I suck at business because I I I didn't know what a funnel was I didn't know what an upsell was I didn't know what an aut bump was I didn't know what
copyright it was I thought it was copyright like the legal version of copyright I'll stop it there but it's Funny because like the text comes in like hey this guy always he's talking about you on stage oh man he called you a scammer and the next day oh but not really good it's like so funny so I want to we before we start filming we talked about this so you said you got on my list when you were 13 years old it was literally ages ago um when I was like 12 13 I was trying
to get into the world of like making money on the internet and I came across like affiliate marketing as A thing this would have been in like 200 like seven 7 eight time I've been 27 you were 13 that's crazy and um I remember I signed to your email list I sign up to Neil Patel's email list and there were a few there were a couple of other people Trey doubler was a thing at the time there was like uh ClickBank and there which ClickBank is also Boise by the way oh are they yeah there
you go Boise and and and so I was getting these emails and I remember I that was like back back When you had to have an invite to have a Gmail account and so I would just keep keep on getting these emails from Russell Brunson and the the the the emails were always like I I I don't even remember but at some point I decided that like oh this guy's a scammer like yeah it's like a scam thing um and I didn't really think anything of it and then I I would hear your name come
up like over the next like 17 years occasionally and I would just associate It with those emails that I got when I was 13 years old and think H whatever and I was 27 years old time so probably were more scammy because I don't know I was just learning this game too back then and then yeah this conversation with my CEO coach like two years ago we were talking about what are the areas in the business that I need to improve on to to level up as a as a leader and I realized I knew
nothing about sales and marketing cuz I'd never read a book About sales and marketing and he he busted out your books and I was like wait a minute Russell Brunson like that that guy who email list have been on since the age of 13 like what the um and so it I think it was in December of 2022 when I read com secrets for the first time and just my mind was just blown wide open I was like oh my God like I've been trying to sell stuff on the internet for like 10 years at
this point I've never once read a book of about Sales and marketing this is why our sort of my first business stalled because I just didn't know that you could actually make money by like advertising things and having a funnel and doing an upsell and it it was it was like I got a firmware update in my mind of oh there's all this new stuff that I never knew anything about and so I read Doom Secrets I read copyrighting Secrets by your friend Jim who I had a zoom call with a few weeks ago randomly
he gave me Some good advice and I read $100 million offers by hosi who is also one of your former students um and we app all of the the the step-by-step method incom secrets and $1 million offers and copyrighting secrets and previously our YouTuber Academy launches were doing like 400k revenue and our next one did 2 million Revenue like 1.95 or something and now I'm like an evangelist for Doom secrets copyrighting secrets and $100 million office so thank you for writing Those books well thank you for uh for reading them and applying them that makes
my makes my day so um cool so I'm going to go into your story then I want to start back cuz you're 13 years old I know we'll jump in the timeline for but you you become a doctor but before that like 13 years old what were you doing cuz you weren't were you thinking about yeah I was in I was in school and um I was trying to make money so that I could buy an buy myself a laptop and then get An extra screen then my and then my brother got into sort of
trying to make money online and the way we were sort of like uh measuring our our sort of success was man if I could make £300 or like $400 this year I can afford another monitor and then maybe 5 years from now I'll be able to have a three monitor desk setup so I saw you have a three monitor desk setup I was very excited about that um so I was doing like freelance web development and web design Kind of aged 13 to 17ish and then every year I was trying to launch a new business
idea I tried a forum to help teenagers learn how learn like secret spy skills like lockpicking and hacking and stuff that completely flopped I tried a uh MLM pyramid marketing type thing where uh I would get people to sign up for free trials of Blockbuster video and then refer their friends and then if you refer 25 people you'll win an Xbox 360 um so I made about £50 Through that complely um I tried building a game that was really hard go any yeah like a online roleplaying text based game were you a coder like you
were coding it or just Outsourcing it I no I was trying to code it myself and I was like 15 and I knew nothing about coding so I was reading tutorials and there were like books back in the day that would teach you how to code cuz there wasn't that much of an online coding tutorial Ecosystem and then randomly at the age of like 18 just as in my summer before medical school I ended up getting scammed out of my life savings because I tried buying a MacBook Air from some dude off Craigslist and he
ended up selling me a defun model and so I i' I'd been painstakingly trying to earn this like thousands that I got through like private tutoring and through like this web design stuff and I lost all of that overnight and I was like okay I need a Way of recouping this money so I made an Evernote Doc in back in 2012 which I still have which says all right how do I make money what am I good at then well I'm good at teaching things cuz I think I'm a reasonable teacher I got into med
school and did well in the exams and I'm good at making websites so I was like okay what if I start a business that combines teaching making websites I was like okay cool so I'm going to teach courses teaching people how to get into Med school and build a website that like advertises those courses and so that year I taught physical real life classroom courses at the age of 18 going to random hotel conference rooms up and down the UK teaching kids how to get into med school and I did that for like 5 years
and so while I was in med school you know first year we did like 10K Revenue next year we did like 80 then we did 150 and we kind of sto at 50k revenue and 150k revenue I was doing Like 40K profit 50k profit which in the UK is how much a doctor earns fulltime so when I was in med school I felt really rich cuz I was like earning 40K a year this is like their paying to come to these events or the events you would uh you would sell a course or how did
yeah so I would it would be like a one day course like hey you sign up to the bat crash course is this like medical exam and so I'd show up to that with like 30 booklets printed that I wrote And got printed and bound and I would be at the front of the classroom teaching a course with a whiteboard of how to do how to think about critical thinking questions and the math questions and stuff and so 5 years into this we s our Revenue sort of stored at 150 um and I thought you
know what I need more people to buy my stuff so if I make YouTube videos and if I teach people how to get into med school maybe some percentage of people will think I'm Legit and they'll Then sign up to my physical classroom course and rock up to a event space in London where I'm going to teach the thing and I now know this is called organic content marketing but I had no idea that that was a thing back in the day I just decided to start my YouTube channel based on that how many years
ago was that then that was in 2017 so 7 years ago now and then yeah ended up selling that business two years later for very little money and just focusing All in on the YouTube stuff yeah so cool and then how long of the Season were you doing medical school and did you practice as a do what happened how long was that yeah so I started my YouTube channel in 2017 that was in my final year of med school so did one year of med school then two years of practicing as a doctor and then
2020 pandemic hit and I sort of I I intended to go to Australia to do some emergency medicine and stuff but they closed their borders And so I accidentally ended up becoming a full-time YouTuber and that was when loads of people kept asking the comments like hey how did how did you grow this YouTube channel cuz I had like a million subscribers at that time and I thought okay why don't I make a course and that was how I got into sort of the course creation world the info business the info business initially it was
going to be like a $200 thing because I had so much imposter Sy I was like I've I've Only got 1.2 million subscribers what the hell do I have to teach you know um and then some friends Thiago for and David Pell who run live cohort courses said what if he charged two grand and I was like H I've never charged two grand for anything and I had all this fear and then I took their advice I charged the 2 Grand and basically in a week we we expected like 12 people to sign up for
like a beta testing cohort in the end like 350 people signed up and we made Like $250,000 in a week which was which would have been 5 years worth of salary working full-time as a doctor in the UK and I was like oh okay I see it now I see it I see it now and then and then it took another two years to discover.com secrets and realize oh okay there's more efficient ways to sell this course that's cool so when you the transition from you teaching the medical like how to get in medical school
to doing what You do now was it the same YouTube channel you kind of transitioned or is it like you start stopped and started over no it was it was the same YouTube channel um so I remember having this debate with myself back in the day where I was because my my company was called six Med 6 me and I thought do I want to start a YouTube channel under the brand name or under my personal name and I watched and read a load of stuff about this and basically the consensus was People follow individuals
rather than Brands so I thought okay cool let me just put it under my own name so the early videos on the channel actually are me trying to sing songs because I thought I was going to be a music YouTuber back in the day I realiz still there if you scroll back see oh man it's amazing we should we should insert some right [Music] now rolling in [Music] the I know how to sa life yeah one of them I even unlisted it it was it was me trying to sing Thinking Out Loud by airan take
me to your loving arms and it got three dislikes and one like back in like 2016 I was like okay I'm not meant for this I I only actually republished it on the channel like a couple of weeks ago when I I felt sufficiently confident I've had success and I okay I can show my failures um so Initially the videos were about how to get the music stuff and then I started doing this med school stuff and then very quickly I I sort of realized that the you know the audience is growing each day I'm
getting one or two new subscribers because people are asking me for not just how to get into med school but also how I study for my exams and oh they've seen that I take notes on an iPad so let me talk about that oh they've seen that you know I seem to Have good work life balance let me talk about that and by just following what people wanted from me my channel then sort of evolved away from just helping K helping kids get into med school and more towards generally advice for students and then advice
for life but I also had in the back of my in in the back of my mind almost from day one that if I want to take YouTube seriously I can't only make videos aimed at students because I will age out of that very Quickly and I try to figure out okay what would what does longevity look like on YouTube CU most YouTubers don't have a lot of longevity like most YouTubers who are big today weren't Big 10 years ago except in a couple of niches in the niche of tech for example the tech YouTubers
who are big today MKBHD Austine lus Tech tips they were all big 10 years ago so it seems like in Tech and in certain other niches getting older actually gives you more Authority Rather than less whereas lifestyle YouTubers you know they have a sell by date student YouTubers they have a sell by date so I was like I need to get out of the student Market ASAP and move more towards things that I can see myself doing for the long term which is how I ended up accidentally becoming a productivity Guru yeah was there ever
like a consciously like productivity is going to be the thing or just it morphed it's sort of morphed um the word Productivity didn't really come into into it until I just I just kept seeing that word in the comments being like oh you're so productive you're so productive how are you so productive I was like yeah you know I guess I am productive you I was a medical student building a YouTube Channel bit had a bit of business on the side and when I started making videos about productivity and like my productivity desk setup rather
than my gaming desk setup those Started to take off and eventually people started calling me a productivity Guru I was like damn that's interesting I'm a guru I'm a guru yeah what the I'm like I'm like that scammer Russell Brunson guy and I ended up being this productivity Guru and then like a few years later a publisher approached me to write a book they were like well you know you're a productivity expert so you should write about productivity I was Like a productivity expert really okay you say so and now is that fascinating how like
you view yourself versus how the market views yourself I've had similar things in my career where it's just like huh I annoyed that's how people perceived me yeah what was that like being a scammer apparently no just kidding but I think for me it was like um like it's it's similar like um it's it's trans it's shifted over the years the most recent one more so it's Like people that DW myner circle now it's fascinating cuz I always think they're coming to me because they want funnels and marketing and stuff and they do that that's
like the Gateway that gets them in but then when we do open Q&A our big events and stuff like that um no one ever asked me marketing question ever it's always some like lifestyle how do you have a f like how are you doing uh how do you have a family and a marriage and a business Like how do you do like those are all things people want to know is like the the thing behind the thing and not the thing does that make sense like um it always fascinates me and like the videos I
do or stuff I I talk more about that those are ones do better than like let me show you how to sell 1,000 copies of your book a day you know like it's just fascinating yeah I I was thinking about this in in the car right on the way here around How I think when gurus are like uh smaller the the advice has to be very tactical whereas like as you get bigger and more successful actually the the the advice becomes less about the tactics and much more about the philosophies like now when I if
I watch your stuff I'm I I care a lot more personally about how you're managing all of their oh well work life balance and all this sort of stuff cuz you you've got you've got that Success now that I just trust that okay you you can now give me life advice not just business advice and I'm finding it for myself now when when I give talks I I'm still in tactical mode and people like the Tactical stuff but then when I take a step back and start philosophizing then people really hang on to my words
and I'm like holy I can I can now talk a philosopher I'm a philosopher I'm a philosopher g i I can now talk about like bigger picture Things and people are listening now whereas if you're a YouTuber with like three subscribers and you start trying to give people life advice it's like it's not really going to you kind of have to tell people how to use clickfunnels and then that gets you a certain base and now you can start giving life it's interesting too cuz like um I'm sure you heard the phrase like you never
want to meet your heroes in life and I think it's I think this is Why this happens is like a lot of times you'll find somebody who you connect with them on on one part of like something they value right so like productivity or marketing and like and then um and you fall that person they become your your hero you look up to them and then the problem is like everyone's got multiple values and when you meet the person if you have values that don't align that's when people like freak out and they're like ah
you know It's it's interesting so I think [Music] um yeah because like some of my like even my like Dan Kennedy he's my first Mentor where I bought his company like I love the guy we like we align on the business values so so strong but then other values in life we do not connect at all but I I have to like love him for the values we share and not just like them for the values we don't share but most people struggle with that you know What I mean and so that's like the one
the scarier thing you'll start seeing that as you start getting you know you know this but for people listening like you start getting bigger and more people start following you they start wanting all these other things and that's where a lot of the haars coming is like oh well I follow you for funnels but I didn't know that you believe this or you and it's like this weird this weird thing so it's kind of a double-edged Sword sometimes yeah I find it I I I find it really hard to to figure out so so for
example I I attended a couple of Tony Robbins events last year and I thought they were phenomenal and I mentioned in my newsletter and I had so many responses being like I can't believe you're promoting Tony Robbins I was like what and and then I Googled Googled it and watched a bunch of YouTube vide like oh okay Tony Robbins had all this stuff About him that I just had no idea of but I still got loads of value from the events and even mentioning it now this part of me that's like uh oh people going
to watch this and think um and it's like this thing around like I I think the people expect that if you're like recommending someone's stuff that you also then endorse literally everything they've ever done and will ever do and especially if someone has a very long career it's like you know it's Yeah like you're probably not massively proud of the stuff you did 20 at age 27 in terms of yeah I'm embarrassed please delete those yeah yeah so I don't know I think I think it's a tricky one yeah definitely um interesting so what was
like the first I don't did you have a video like popped there the first one like took off that you know like you know what I'm talking about like was there something that was like you're doing stuff and all a Something hit and was like oh my gosh for me I had certain funnels like I was struggling in one hit where it's like oh my gosh that was the thing that that changed the career and changed the trajectory was there a certain video or something that they for you there there actually was and I'm sort
of still somewhat proud of myself that this was vaguely intentional so in my third year of uni this was like 2015 way before I started the YouTube channel I got really Into the science of effective learning and like how to study for exams in a in a effective or productive way although I didn't use the word productive use that word I know I've got to start using that word and I decided to just hold a talk at like um I was part of the Islamic society and so there was a prayer room that would hold
like 10 people and I said hey I'm going to do a talk for the students in the year below teaching you how to study for your exams effectively Because I was into this stuff and I created a Facebook event and that Facebook event went viral around the university and it got like 28,000 Impressions and like 3,000 people clicked attending on this event in this tiny ass prayer room at Cambridge which is the University I went to so we had to then hire a big electure theater and stuff and a a few hundred people show up
for this talk and I just gave a talk about how to study for exams and people Were like oh my God like this is amazing no one's ever told ever taught me this before so then like 3 years later when I decided to start my YouTube channel I had in the back of my mind I want to make a banger video about how to study for exams effectively but it cannot be video number one because I I don't know how to make videos I'm going to make a 100 videos and then this is going to
be video number 100 and hopefully in that time I'll get good at the craft of Making videos um in the end that video ended up being like video number 81 and around that same time I had landed a collab with this other bigger YouTuber and I was like okay the the stars have aligned I've got this collab with this bigger YouTuber I've got this video in my back pocket where I know I've validated demand for this idea cuz the the Facebook event went viral and people loved it so let me pull out all the stops
so I didn't Rock up to my my Medical school placements for like a week just working on this one video thinking okay this is my chance to go viral and that video went viral and it's now got like 8 million views or something like that and that was the thing where I was like oh okay now we we've got trajectory here um that was one video that took off the second video video that took off was also a little bit intentional in that I this was around video number 100 I I'd seen a Video on
YouTube called titled something like how I take notes on my iPad Pro as an engineer and that video had 2 million views and that channel had like a 100,000 subscribers I was like huh it's weird for a Channel with 100,000 subscribers to have 2 million views so something about this topic is is is interesting and I thought I mean I've got an iPad Pro what if I do do a video called how I take notes on my iPad Pro as a medical student let's see what Happens and then boom that video went viral and now
this is a strategy we teach in our YouTuber Academy viral viral replication the easiest way to go viral is to do your own take on something that has already gone viral so instead of engineer student I was like you know being a medical student is more cool no offense to any Engineers so let me just do that video in my own way and that video went viral and so we've tried to I mean it's not a 100% success rate Strategy obviously uh but our first two big hits were actually those in intentional approach to viral
videos that's really fascinating um hm so I want to walk through your process so I want to get Tactical for a minute and then we'll come back to some and then I have loads of questions for you because I want to I want to ask you questions about how do we scale from five to that part's easy funnels and AD easy yeah this organic thing is way more Confusing for me so obviously you've gone through this and you and you've been doing this channel for a long time but you've also worked a lot of people
who are starting channels so for people who are listening who are like okay I want to I want to do organic I want to like what are the first things they should be focusing on like to to actually start a YouTube channel to get it kind of kicked off the ground to get get things happening cuz even for me Like my biggest frustration was like we talked about this ear like the ads are easy I turn an ad and I get a million views right I post my first YouTube video I get like eight views
and it's just like uh you know and like how what what's the beginning phases and stages that someone should be thinking about as they're kind of jumping into it yeah that's a really good question I think it sort of depends on what game you want to play where we kind of go into into two Two routes are we trying to play the famous game or are we trying to play the I want to make money game so I guess with your audience it's probably the make money game they probably want to Drive leads towards some
sort of offer rather than trying to trying to get famous as it were now the way that you get famous is by trying to make very broadly applicable viral videos that appeal to large amounts of people uh so that you get followers and stuff like Kind of like the Mr Beast approach it's a very different approach to YouTube than what I do for example um what I would generally recommend and it's sort of comes down to Basic Marketing stuff which you talk about in in in your books as well is figure out who's the target
Avatar figure out what's the proposition figure out what are their pain points and then figure out what what's the free content I can make that targets those pain points which then ideally direct People to my funnel um it brings it back to your solution yeah yeah it's just like I think the the YouTubers I know who have the most fun are the ones who are not trying to make money from YouTube they're the ones who are using YouTube as lead generation for their own their own products their own offers their own funnels um I know
Youtubers with millions of subscribers who make you know 100 Grand from a sponsored video but that video has to get 2 Million views otherwise the sponsor is going to reduce their rate and then they won't be able to pay their team and so there's all this pressure of like every video has to get at least a million views that is so hard to do it's so hard to get everybody to get to get at least a million views it becomes harder every year because every year there's more people on the platform Things become more saturated
and more competitive I think it's so much nicer for people in Our sort of space if you've got your offer and you're using YouTube to drive leads for that offer MH definitely um do you in let me think you're not doing any paid strategies on your channel right um I'm asking because like when I first launched YouTube we had our YouTube organic and we were buying ads on the same channel and it jacked up all of our videos and so someone told us like don't run ads on the same channel you're running content on so
we had to pull it Off and separated because it was somehow messing up the algorithm where no like none of our organic stuff would work anymore yeah so we don't do it but I know a couple of people who do and they swear by it so I know like three YouTubers who have like 2 million plus subscribers who all run ads to to their own videos and they say it's been really really good I'm still scared to do it because I don't want to up like Crown Jewel which is our YouTube channel and I I
gave a talk at Google a few weeks ago and I spoke to our YouTube channel manager who you know asked asked this question and what she said is is she said that right now the organic algorithm and the paid algorithm are completely separate So in theory if you run ads to a YouTube channel it shouldn't screw up organic but I'm still so scared to do it because I don't want to get burned by like my channel suddenly dying and be like oh my Goodness I've the go that's the one actually on on that note like
we we literally call the YouTube channel our goose and so we have like a goose system which is our sort of like our process for creating YouTube videos and um one of the big things that my team optimizes for is uh you know we sort of think of me and the YouTube channel as sort of the goose like we collectively me and the YouTube channel of the goose that lays the golden eggs and we want to make Sure the goose is happy and so it's about getting that balance between making sure that I'm making videos
that I feel proud of and that's stuff I want to make content about not just the stuff that will work or will go viral and I think I think there's always this interesting balance between the soul of the content and the statistics of the content if every video become is like clickbait title like listicle trying to drive growth and Engagement it starts to lose a little bit of personality and I think personality and the a lot of the Feelgood factor of a you of a YouTube channel comes from the under optimized stuff so yesterday while
walking around the local park in Boise I decided to film a video using my little handheld DJI pocket camera and it ended up being a half an hour video about you know my advice to someone who's dealing with perfectionism now that's a pretty under Optimized video but we're going to put it out on the channel anyway because we know that it adds a dose of soul and plus I felt good filming the video so we're always kind of doing this Balancing Act between the enjoyment of the process and kind of doing the thing that we
think will work and sometimes a video that I would have had no idea would do well ends up doing really well and people really connect to it um so I think yeah it's always this interesting Balancing Act between like the stats and the Soul yeah I've had that issue with ours because um in the past we've had some uh Channel managers for us who doing stuff and they're like the same thing they're finding videos that are going viral and sending me and and the ones they always send me the the ones they were sending me
were always like the scammy ones like I made a million dollars in 25 seconds I'm like they make one like this it'll go viral I'm like I Don't want to make that video video sounds like like you know what I mean that was the hardest thing and then I'd create stuff I wanted to and like and and it was tough cuz like they don't get as many views but it's like this is what I actually want to talk about this is what's important to me and so I I've definitely struggle with that like trying to
know like how do you yeah like the ratio even or find it it really is a balancing act I think I think also in in Our sort of space um if there's there's optimizing for views and then there's optimizing for the right sort of views so homoi found this with their content recently when you know they did very Broad click baity stuff they would get more views but those weren't business owners they wanted to trct business owners and I stopped watching homo's content a few months ago because it was just like yeah it's not for
me's weight weightlifting stuff all that Rand stuff Whereas like two weeks ago they switched to Pure business stuff and now I'm a horoi fan again and I'm watching everything I'm listening to it at Double speed I'm sending it to my team and they've realized that by under optimizing their view count they're actually getting the right sort of views and so I think if you're optimizing for just views you end up doing how to make your first 10K a month as a teenager type content which is going to get Millions of views just because teenagers but
if you're trying to Target people who are like seven figure business owners trying to go to 8 or n there's way less of them but they're also the sorts of people that would go to your inner circle for example so it's it's that balancing act now do you when you after you post a video do you do any kind of promotional things or do you just post it and let the algorithm do the work or what's the what's that part Of it look like for you yeah we pretty much just let the algorithm do the
work uh we have tried all sorts of things uh we have never seen any transformation like any sort of movement from viewers from any social platform to YouTube we've it's all roads have just led to just focus on making a really good video and let the algorithm take take care of it because the algorithm is really good it is very good at finding the right person so frustrating like we could like I want to send emails and text me and like how do we blow so proud of the video I want everyone to see it
but like yeah the the times we've tried stuff it hasn't worked I'm like I'm hoping there I was hoping there's some secret you got um there was this YouTubers uh conference I went to in like Valencia like a couple of years ago and I was sitting on the plane I was sitting next to a guy who had like 20 million subscribers who was a gaming YouTuber Who was doing daily content for like 10 years and was like a decamillionaire from the these gaming videos and I I was just sort of like mining him for advice
it's like you know how do you sit next to a guy with 20 million subscribers and he said that the way he thinks about the about the content is I'm not making a video for my subscribers right now I making a video for the person three years from now who has no idea who I am and who will see this on their homepage And so that's his mindset when creating the content and I thought that was really nice because when we think about when I think about oh how do I make a video for my
audience right now I'm actually just kind of blink I I I then sort of think well I can't repeat myself I can't well I made a video about that like in 2019 and so maybe my fans my audience will know that I made that video in like like like on average an average viewer on my channel watches Like three videos I've made 900 videos uh and so by switching that mindset from use right now to I'm optimizing for the threeyear longtail view count of this video in the hope that the right sorts of people find
it and get value from it and maybe go into one of my funnels that to me takes a lot of the pressure off the how many views did it get in the last seven days that's really interesting um H yeah I was going to ask you about Like how get content ideas and stuff but that's a big thing to think because I was I'm very similar like I've said this story three times I never want to talk about it again but you could bring it back um yeah I mean I I think we all we
all can repeat ourselves way more than we already way more than we do and especially like I so I would ask you who who are the sorts of people you're trying to attract for your YouTube channel um for me it's it's um it's People who are are in business like I don't I don't want the beginner beginners um there's too much you know I really they they bought someone else's course they figured out they they did the first thing they got something to sell and the next phase is like w like where it's like kind
of like you like you come in it's like I've got something make some money like cool we can turn we can light on fire let's build a funnel Drive some traffic and Like you know like so those are ideal people they have a business but not you know I'd say they're probably like six figures and Below like that that window is like where I want to find people cuz then we can take them and okay it's easier to take someone from good to great then from nothing to good you know what I mean so like
some have see on someone who's doing like at least 10K a month in revenue or like 5K a month or something like like anywhere in that Window is great M nice yeah so yeah I think then the when it yeah when it comes to ideas trying to trying trying to optimize for views will take you towards a beginner Camp which is not where you want to be all the biz off one scam like hey make a video like this like no I don't want to so um I so I I've I've been sort of on
and off tracking your YouTube channel recently because it's Like oh Russell Brunson is taking YouTube seriously this is interesting to to see what happens and you've done a few videos that are like seven ways to make your first 10K online type type stuff and I'm not going to click on that I'm like whatever but I I I can't remember it was I think it was about a year ago there there was some more philosophical stuff that was that I felt was really targeted at me as a business owner and that like made me have so
much Goodwill towards you I was like oh man this Russell guy is so cool of course I read his book I thought the book was sick but now seeing you in video helped me build that parasocial relationship with you where now I feel a bit Star Struck like coming here like oh [ __ ] hanging out with Russell Brunson um and I and that video almost certainly has fewer views than your beginner aimed ones so I think the thing I would encourage you for whatever for whatever It's worth is keep your target audience in mind
and do stuff for them and don't think so H about the vi yeah okay that gives me really excited and I think also the nice thing is the algorithm is so good like when if if you only made content aimed at people already doing 10K a month and trying to get them to seven figures or eight or six or seven or eight figures or whatever the thing might be the algorithm would then find other people Who are like them but if you then do videos aimed at complete beginners the algorithm is going to be kind
of a bit confused like oh okay and now the channel is going to lose some of its traction but but and it's sort of like in the short you have to be totally okay with just sticking to your lane in terms of your target audience and just making stuff that's really applicable to them and what I've seen with a bunch of my YouTuber friends is like the video gets No views no no views no views a year later suddenly starts to take off because now the algorithm has enough data to realize oh this is the
sort of person who this sort of video is appealing to and then the channel really starts to grow but it's really playing the long game yeah interesting so you see you do 900 videos VI your channel something like that yeah of which like 700 are probably long form and 200 are probably shorts yeah what's your Publishing schedule like how often are you do you post it yeah so we film once a week and we publish like twice a week okay so in on each filming day I aim to film at least two videos but last
week I actually filmed five uh because I realized I could just lower the bar and talk about stuff without feeling as if I had to prepare so hard for it um so now I'm excited to aim to film five videos each filming session okay so to do that are you doing like the rest of the week You doing prep work for it or you just kind of like how much what's it look like give us a week in your life from the YouTube business I want to see how cuz I'm I'm still trying to figure
how to optimize it for me it's very much like hit and go where I'll do a bunch of videos and like for four weeks under do anything then the team's freaking out like they're out of videos I'm like H and I got to Quick be creative you know and like I haven't figured out the the Cadence yet to make it consistent nice yeah so we've run the whole gamut on trying to trying to find a process that works for this whole thing with like too many team members too few team members just me like the
whole shebang the thing we've landed on is one filming day every week or it's just all day so my producer Tintin will rock up at 9:00 a.m. with a coffee uh for me and then will chat a little bit and we and he'll tell me okay oi the first video we're filming today Is you know the title is my honest advice for someone who wants to grow on YouTube that's the video and then I'll think okay cool what do I want to do this video about and then I'll come up with a three or four
bullet points and we'll film that video so you're thinking so you're not pre it's all happening in the filming day the idea the concept we we actually have like a whole five level process for this it's it's kind of Niche but sure U so level a level one video is One where I just get given the title by my team because I don't like thinking about titles cuz it's like that's the click baity side when I'm like okay I just get given the title and I'm just going to hit record and just speak so actually
my highest performing performing video of this year was one of those was completely randomly um a level two video is one where I get given a title and then I think about it for 10 minutes and write down three to five Bullet points my hor sck these days is I only need to say three things in the video If I say more than three things the video gets really long it becomes overwhelming people people can't can't retain it so I'm just going to say three to five things um a level three video is where we've
got a title and we're like okay you know five steps to become becoming more disciplined I'm like okay well I can think of five things but actually for thing number three and four Oh there was that study that I came across a few years ago can we go and find that study that like backs up this point over there and can we find that study the backs of that point and then one of our researchers will well our one researcher on the team will go through and find that study and we'll like say study from
2017 here's the link study from Harvard here's what it found here's the graph so I'll have that in front of me when I'm filming the video to then be Able to say oh this study found blah blah blah blah blah blah a level four video is a video usually when I do a podcast so what I would love to do with this conversation is we'll chop out sound bites of you saying stuff and then the team will construct like a video based on those sound bites so a cool example of this is I interviewed a
professor of Cadian biology at Oxford a few years ago Professor Russell Foster he's written a book about Cadian science That was a three-hour long interview no one cares it got like 20,000 VI but then we decided to take sound bites from that because he said some really good stuff and turned it into a main channel YouTube video where the title was why you're always tired seven myths ruining your sleep and that video's got like 7 million views and it was just a 15-minute long video with sound bites interspersed with me just explaining stuff throughout that
was really cool That's a level four video and a level five video is one that's fully scripted word for word where I read it off a teleprompter I hate filming level five videos cuz I hate talking to a teleprompter but most of our videos are like level two where I will get I'll get given a title we'll think about it some sometimes my producer will give me a title that's a bit too clickbaity and I'll be like oh no you know let's soften the title a little bit CU I don't I Don't like it it
doesn't feel right come up with three bullet points and I'll just speak from the heart and say the thing that's amazing um you said so you talk about the podcast got 20,000 views and he said the other one you post the main channel do you have different channels in yeah so we had a different channel for the podcast and for the main this was because I started my podcast three years ago uh now YouTube has its own podcasting feature so if I were to Start a podcast today I would put them on the same channel
oh got assuming it's the same audience say same in same channel yeah that's so cool and then average length for most of your videos then yeah so our videos are kind kind of annoyingly long like 25 minutes 30 minutes 35 minutes one thing that I've been working with with uh working on with my CEO coach is to reduce that time so an experiment we're doing for the month of June is what does it look like To do 15 minute long videos and only film for like half an hour rather than filming for like 90 minutes
which is just a way heavier LIF I think you to film 90 minutes to get a 30 minute thing yeah or 90 minutes to get an hour long thing or 90 minutes to get a 45 minute thing a lot of our videos take 90 minutes to film but they really don't need to and I filmed two uh in the five that I filmed last week two of them took under half an hour and actually one Method that we found is quite interesting which you might want to experiment with is where my producer sits behind the
camera and is just asking me questions and it's like I'm being on a podcast I don't know if you find this but I find that when I'm on a podcast I say good [ __ ] or if I'm on stage I say stuff I'm like where did that come from that was interesting when your script is yeah when I'm scripted when I'm speaking to a camera it takes The energy out of it so we're trying to mimic the podcast format where he Tinton would ask me okay Ellie why is discipline really important I would say
okay so discipline is really important because blah blah blah and I would come out with some good stuff and be like okay what is your best tip for someone who's really struggling with discipline okay so if you're really struggling with discipline my best tip is going to be to whatever and so H sort of like an Interview and then obviously we cut out the questions you restate the question so you cut it out exactly and then it comes AC it comes out as really nice video it's more targeted because he's asking me the questions and
keeping my answers in mind he's thinking like the audience he's like okay what if someone is watching this and they're 25 and they're super overwhelmed and they have a day job how would they apply this that this thing that you've just said and I'm Like oh interesting I wouldn't have thought of that had he had he not asked the question and so we're doing a bunch of videos in this Q&A format where it just feels as if I'm just speaking directly to the camera yeah that's really cool um interesting do you do um do you
do reals as well are you using those at all in on YouTube or not yeah so we do YouTube shorts um and also yeah publish them on Instagram Nam are different and then we also copy And paste them on Tik Tok uh we've got a few different formats one of them is where my team will give me a just just the hook i e the first line so for example um a team member will say to me okay Al this next video the first line is here are three books that will change how you think
about money I think about it I'm like here are three books that will change how you think about money firstly do com Secrets by Russell Brunson amazing eye secondly the Psychology of money by Morgan hell amazing book blah blah blah blah blah thirdly the four-hour work we' got in blah BL blah blah blah blah check them out that's a short and we'll do 40 of those in like 2 hours and then boom that's content for the next three months okay huh that's awesome dude uh this is like for me personally because I'm like in the
middle of trying to figure this out all those things were so helpful nice I'm glad so thank you for that hope I can help you with your ads next um great no but um that's really really cool so now kind of Step Back From tactical and just strategic or more philosophy like what is your what's your your long-term goal like what is your vision like what are you trying to I think everyone gets started like I'm going to create these things but eventually you ask me the question backstage like you've got enough money now what's
like why are you Still doing this I'm curious for you like you've got viewers you got things happening like what's the long term the plan for you more so yeah I think about this a lot and i' I'd love to get your take on this which is kind of why I asked you that question because I'm always intrigued by people who are like further ahead of me on the journey that I'm on it's like what's what's driving them cuz one thing that I realized um back when I was in Med school is that when I
looked at doctors who were 10 years ahead of me in their careers they were all miserable I was like okay I don't want to end up like that but when I look at entrepreneurs who have good work life balance and stuff who are 10 years ahead of me in their careers they seem to be chilling and having a good time so I'm like oh okay that's interesting like what can I learn from the people who are rich and seemingly happy which you seem To fall into that camp rather than the people who are rich and
really miserable um so I think about it a lot for me it's a question I often ask myself is if I had 100 million in the bank like how would I how would I spend my time um and what I land on is I'd still make YouTube videos cuz it's fun I still write books every few years cuz it's fun I probably wouldn't do online courses but I would do stuff in real life I really like events I like the idea of doing like Seminars and teaching people how to be more productive and plan their
goals and stuff so I do YouTube videos I would do books I would do events and that to me is sort of like my infinite game and now when I wake up in the morning I sort of remind myself that I actually do have enough money I don't need to make more I'm choosing to show up to work to build cool products and make cool videos because it it's it's the thing that I would do even if I wasn't being paid for It and so it's not really a in in that sense it's more of
a process goal I guess it's like I just want to be be able to do more of this stuff then alongside there's like the game of Entrepreneurship goal like we did 5 million Revenue last year okay why not let's go for 10 because it'll just be kind of fun but I feel like I'm quite non-attached to that goal and so when I come to places like this where I I meet someone like here and I'm like okay Russell how do we get from 5 to 10 but that's just cuz it's like the game you know
I'm playing Horizon forbidden West on the PS5 I play on very hard difficulty because it's like it's a good level of difficulty once I've done that I might switch to ultra hard so it just sort of to me it feels like playing the game of entrepreneur BL up each time yeah yeah I'm curious what's it what's it like for you um so for me I couldn't explain it for a long time and then I Remember my first time I had a conversation with Tony Robbins we were talking about earlier um he he told me like
cuz cuz he's got a big bus he's got tons of big businesses but he told me he's like he's like I didn't he's I don't consider myself an entrepreneur he's like I'm an artist and this is my art but for me to do my art at the scale I want to do he's like I had to learn business entrepreneurship so I can get my art out there and I honestly it's It's weird for me because a lot of people think I'm um like very entrepreneurial and I am but like for me like entrepreneurship is my
art so like you know the reason I wrote my write my books is because like I wasn't just like I'm going to make a lead magnet to sell this like sell clickfunnels it was like no I spent 20 years obsessed with funnels looking at them diagraming thinking about them like Googl like doodling things out like just Became obsessed and then like the book was like was like the art where it's like this this chapter of my life now it's art that I can give to somebody right expert secr the same way I took all the
stuff I learned about selling and and storytelling and stuff like that and put it in a thing traffic seers like all my things it's always it's art for me and so for me it's like I'm painting my next pitch like what's the next thing of art I'm doing right click for has Been art but it's been you know I've been a decade doing this so like right now you saw a little a little Glimpse but you know I bought 18,000 uh books and manuscripts in the last two years old first editions um and for me
it's like like this is my next art project I'm working on and I don't know exactly what it's going to look like yet but there's something there and I'm gathering stuff and and repurposing and change and like there's something There and I'm trying to create the next art piece and so that gets me excited like there's this thing I'm painting I don't even know it looks like yet like I'm I've got some of it done but a lot of it's still blurry but I'm excited to see where it's going to go and so like me
that's what gets me excited and then the business around it's like just the way that I support you know I can monetize it I can you know helps me to buy really old expensive books and Manuscripts you know stuff like that um so like it's like the necessary thing to to make it and then eventually I want to like when I discover what this art is looking like I'm excited to share it and to talk about do events and sem you know like the the next phase and so for me it's just a big art
project so oh that's really fun that's a really nice wholesome way of looking at it I've I've I've not thought of it in that framing before but that that also really Resonates with me I feel like for me and I guess maybe similar to you like my art is teaching whenever I you know I sometimes think of the question what would I want written on my Tombstone and I always land on some combination of good father good husband and inspirational teacher and it was actually doing that exercise back in 2019 that made me realize oh
great doctor or like amazing surgeon just wasn't on that list huh that's Interesting I care more about being a teacher than I do about being a doctor and that was like the beginning of the end of my of my medical career and I'm out yeah it took me about two years to come to terms with that identity shift and then I was I was really out I really like that so it's for you it's like it's project the business is like a fun thing you've got the team it's in person yeah you could probably be
more efficient if you had remote employees but it's just Way more fun in this sort of format I get energy from people and all that kind of stuff yeah for sure that's to be cool anyway interesting actually I don't know if Jake's still in here Jake's one of our designers but he worked for like five years designing uh tombstones for people so I literally told him I was like one of your projects is you were going to design my so I keep thinking about like what's going to be on my Tombstone what's going to look
like like Cuz for me it's like I have areas of my life like Father husband wrestler ENT you know so like I think about that way too much as like how am I'm I going to have Jake design my Tombstone someday so anyway you could have him design yours too if you want for you how how much do you care about kind of Legacy beyond your life versus just like focusing on doing cool stuff and being a good dad and good husband while you're life yeah so for me it's really it's really big For a
couple reasons um I'm big into personality profiles and stuff and like if you if you do the when you do disc profile they have on called values or motivators and my number one motivator is Roi which I always thought meant like return investment money but it's but it's not it's like Roi on any situation it's like uh it's why I struggle in school like sitting in school like what's the return I can't understand like the return on this investment right Or things like that and so for me Ry is a big thing and so um
honestly like lot like the reason why I'm buying all these old books and manuscript like Napoleon Hill stuff and everything like that is because I'm trying to figure out how to take their legacy because most authors die and then it within within the generation they're forgotten forever right there's very few that that live beyond it the ones who do usually through the written written words Through books um and then there's something in place so like I'm trying to build something where I can bring Napoleon Hill but also the other authors no one's ever heard of
or forgotten and like bring them back to the to the foreground I'm trying like to to extend their legacy I bought Dan Kennedy my mentor's company so I can extend his legacy and the selfish reason why I'm doing it is because I want to figure out like whatever I have to build to be able To do that I'll be able to use that same platform to extend my legacy and then my big question is like what's the Ry on my life like why was I here if I if I here and I experience I do
all the stuff and I die and it disappears like what was the point of any of it so I'm 100% probably overly obsessed with that like the long-term Roi of my own life and work in the art that I'm creating so anyway kind of weird but when did that [ __ ] like were you always like that or Did that happen at some point in your in your career no I don't think I was always like that I think the first time I recognized it I mean you've watching my email since 200 you know whenever
so like I we were launching one time I was launching new product every single week we're launching a product cuz like we launch product makes money then create another you know so I was like launching stuff and then did other things then we slowed down then we got and eventually Launched clickfunnels and clickfunnels was was interesting for me because it was the first business that really blew up that was just like you know like nine plus figures a year withinin like three years it was just like holy cow this is crazy you know um and
then inside there I still want to launch I still create an art and launch I create a course and it was crazy because you see like the stripe account right and when you're at nine figures you know every single day It's pretty awesome and then you I do this big huge product coordinating everyone would do this thing we launch it you see a little blip and then it would keep going and I was just like I did all that work and I barely got a blip for two days and it's and then nothing shifted and
it was like I got depressed I'm like my art doesn't actually matter now and then over five or six years doing events doing stuff the only thing that people ever like Came back to me was always my book like dude I read Doom secr oh I read expert I read and like I realized that the written word was the only thing that lasted beyond the blip the moment right is the thing that and so for me that's why I started BEC obsessed with books and writing and like other people's books and stuff cuz I was
like this is the vehicle that that lasts beyond the life of the person is the written word o interesting yeah for me I landed on a Similar conclusion but not on the Legacy front uh I was trying to think longterm like what do I went from my career Etc and I remembered the impact that the 4-Hour Work Week had on me when I was like 17 and just completely changed the trajectory of my life and then also a little book by Austin Cleon called show your work and I was like that also changed my life
um and I can't remember any like videos or podcast that I've watched that have changed my life but I Can remember books and so I thought you know when the publisher approached me saying do you want to write a book I was like hm if I can write a book and or books over time that those really have the potential to change the trajectory of someone's right someone's life so in the same way that Tim F did for me with four our work week could I possibly do that for someone else um and so that
to me is a good reason to do the book thing CU yeah I just think people sit with the Ideas more and I haven't yet heard your book changed my life so but it's a long-term project over the next few decades that I'm excited to excited to explore you working on the next one right now I'm exploring some ideas I have like a ulyses file with like 10 different book ideas and I thinking 11th one this morning and at some point there'll be a critical mass of one of them we be like okay let's focus
on this one yeah books Are tough though as you I'm sure you know like for me it was of all things I've done it's the hardest um every time I write a book I'm like I'll never do this again and then like a year later after after the first one's been you know selling books you see the impact I'm like okay I'm do it again it was actually hanging out with Brendon bashard Brendan told me he's like I do a book every other year for the rest of my life and finally I was like okay
I'm Going to do the same thing so of course it's been four years since my last book but that's a because I'm struggling with my next book it's it's been a lot harder to write but anyway you mentioned in a video recently that you're working on an next one like can you share more details about it publicly or is it a yeah um it's it's my first personal development book which is what got me down this whole path of buying 18,000 books like um because personal velopments meant the World to me but I don't want
to write something that I don't I don't want to write something everyone else has written you know but I also want to understand it at a different level cuz like you know most you know how most experts are nowadays like they saw something on Tik Tok and they're regurgitating as their own the next week right like I want to go back to the sources and figure out stuff so that's that's the book but man it it's turned Into a bigger project and also it's like when you start writing a book about success and personal development
like then all the demons start coming up like who are you to write this like what's like do you know about these things in your life like if people find about this like you know it's like yeah I've been successful here but not here here I struggle here you know anyway so it's it's been a an emotional like hard journey for me to Create um I've literally signed the contract to publish like four years ago and they messaged me yesterday again like is the man they asked him if the manuscrip going to be submitted this
month I was like like I'm still in chapter one like I don't yeah so I'm just in this big deep research phase it's been super rewarding for me though to go and like read these things and see again like what what Napoleon Hill was writing you know 100 years ago what was Oron sweat Martin writing the beginning of the century what was like you know like just all that kind of stuff is really fascinating it's fun because um back then like people had these ideas that they were they were wrestling with there was no like
scientific proof of it and nowadays we have these same ideas a lot of them have been scientifically proven or some have been disproven but it's just kind of fun because it's like trying to take like this old stuff but Like match it with what's actually what we know is real and then create something new and unique out of it so that's why me so so much time it's it's it's interesting to hear that you're feeling imposter syndrome about talking about success I'm like well if like why would you feel imp POS talking about success um
but yeah it's interesting how it's the same thing just at different levels oh yeah every I think everyone's got things that they're their Superpowers and their things they struggle with and so that's why it's fascinating this it's cool cuz I'm also trying to like okay these principles that I know that work here they worked in my athletic career they worked in my business career the things I'm struggling with like can I apply them here and so like almost like a science experiment on myself like is this actually real you know and anyway it's just it's
been fun so what are you about Your next one though do you know of the 11 ideas you know which one you're leaning towards or not yet not yet one thing it's part of it is again sort of balancing sort of what would make sense versus what would feel good um you know I'm the productivity guy it makes sense for the next book to sort of further cement my position as the productivity guy um and so I still like productivity as a CO as a topic I also think it's a cool lens With which through
view the world like what do what does a productive approach to relationships look like you know me and my fiance for example for the last three years we've been having we we've got like a notion database with like templates and stuff like check-ins that we do every month and stuff and that's like super super helpful so it's like little things like that I I love the idea of writing at some point in my life a book about like how to systemize your Relationships to but in a non- weird way in a way that actually proves
them actually really good title and in an on weird wayle so there there's something interesting about that but it probably shouldn't be the next one because I also don't have kids yet so it's like it's it's not the right book for this time right now I also like the idea um a title I've been playing around with is how to not waste your life which I think Is kind of interesting um where I've been looking back through like the gym R and the Nightingale stuff around like goal setting to see like okay what's what would
what would the principles of how to not waste waste your life look like what does a wasted life feel like like what do people regret when they dead and can we turn that into a bit of a book it's just a few ideas that I'm I'm playing around with so fun that's a really interesting question what's the Wast of life look like um I'm curious for you so so um you mentioned people ask you about work life balance and things like how do you like what are your principles for balancing the five kids the Family
Life the business and everything yeah um so for me it's there's a couple things number one is like I learned this in wrestling like I wanted to be a really good wrestler like I wasn't able to do a lot of things that people other people did like my friends Were out partying they were F you know they were going want to dates their girlfriends they were doing all these things I was not able to do if I wanted to be if I wanted to compete the level I wanted to compete right so like that's one
big thing people always ask like what do you do for fun and stuff like that it's just like you know like I have core like four or five things I do but that's it like I I don't have the band With to do a lot of other stuff right and so then when I know know these are things are important to me it's very much like things are blocked out and I'm not the best at this but like what I try to focus on is presence like when I'm doing something I'm doing it 100% right
so I know like this morning I got up early um CU I'm trying to write uh this stupid book that's taking forever but I was like I got to block that time out so Like you know 5:30 alarm goes off I'm getting up and I got an hour just to sit there and think and try to like try to progress this forward right but then it's like then my kids start waking up and it's like okay now I'm I'm taking I'm turning this off and I'm turning into dad you know I'm literally leaving the room
shutting the door and now like now I'm Dad I'm trying to be present there and I'm with them for the next you know depending it's summer right now but During school school it's like getting them ready taking them to school driving around being dad and then from there I drive and then I'm taking that hat off and trying to so I'm trying to like when I'm doing something I'm very very present and I think uh I watch most people um I don't know if you ever done time studies like with your time but you take
a traditional like employee and you have to do a Time study where it's like what's happening throughout the day it's Like people only working on 8 hour day making maybe like 90 minutes of actual work where I feel like if you look at my schedule like an 8 hour day I get eight hours of stuff done like I'm just F cuz I'm so trying to be like here's the things being present try to get stuff done but then when it's over then I'm done I go home and I'm dad again and then when that's the
kids go to bed then I'm then I'm husband and then you know so I try to like the things that are Most important me block those out and then there sacred time when I'm when I'm in those right that's cool so that's kind of how I I try to do it and but it's tough because it it it doesn't leave room for other stuff you know which is hard sometimes yeah I do a lot of those things on weekends and things like that but it's just like um anyway how did your um how did your
approach to work change when you had kids I had kids young so um yeah I think about I I got Married at I was 22 when I got married I was just starting this whole business and then we got pregnant with twins after that okay fine so I had two kids out the gate while I was still in fact I remember like at the hospital writing copy on my laptop while my wife was sleeping and I had the twins uh you know and we'd like wrap them up in these little blankets and like put a
bottle and like prop prop a pillow keep the bottle in her mouth while I was like Writing coffee on these things like trying to learn this whole business and stuff like that so I've always had that as part of it I never had a chance to H to do it on my own yeah yeah this is something I've been thinking about recently because I I think I also want to have kids in the next couple of years and so you know some entrepreneur friends who are parents I've spoken to said said that when they had
kids it gave them even more of a desire to grow The business because now they're like doing it for someone theoretically but others said it made them realize that actually we've got enough money and it's more important to be a present dad than it is to be a sort of $100 million CEO or what or whatever the thing might be yeah your kids at least my kids don't care about any of this stuff at all you know mean they think it's funny cuz like oh Dad got like we'll meet some at the airport at gas
station and they're like You know oh it's R you know it's like Dad got spotted but other than that like yeah they just want you to spend time with them you know what I mean they want you to be at wrestling practice or showing up for the soccer game or whatever and like that's the the most important thing so it's weird cuz like we put so much emphasis especially in America I don't know if the same thing where but like so much emphasis on like income and status and money versus like The kids are just
like they just want time yeah you know it's interesting so well dude this was a fun interview for me uh I got some super useful stuff for my YouTube channel so hopefully you guys will see the the end result of all the stuff I'm learning um and filming and um you're the way you structure things seems way less stressful than I'm doing right now like I'm for a whole week stressing about scripts and headlines and this and that and everything then we Go film and it's like I've got such a short period of time to
film I'm I trying to nail the very like the fact you spend 90 minutes or whatever to do a 30 minute video like for me it's like I got do one take CU I'm like stressing out and it's like anyway yeah I'm excited to Shi some things around interesting uh I think you can definitely do it in a in a more in a less stressful way yeah are you doing section by section or you just if you Mess up you just keep you know what I mean like um you just seem so good and Flawless
it's like gosh he's so good every time you just got all the points and the perfect oh God no like it's there so much so much on The Cutting Room floor um yeah and I'll retake things or whatever I I find that the less in my head I am the more fluent it is cuz if like on this podcast neither of us have Had to retake anything if we're on stage we're not like oh whoops let me uh redo that line but for some reason when we're on camera we're like we feel the need to
redo that line yeah like I could do better yeah and so I Yeah the more I can it's it's kind of weird I I I actually have these like five like affirmations that I read to myself I can I can share with actually when whenever I film a video this is um this is what I tell Myself these are the five things I tell myself which helps me get in get out of my head okay here we go uh number one I don't care about the performance of this video my only goal in making it
is to share a message that I think is worth sharing for whoever wants to hear it number two I intend to integrate my mind heart and soul to share this message in a way that feels authentic and natural number three I'm not trying to force anything here I'm Merely speaking from the heart with the mind to inform structure and content and the soul to remain connected to the purpose behind the video number four I'm going to enjoy myself and treat this process with lightness and ease when I'm on my deathbed I'd give anything to be
back here in the present moment doing what I love sharing myself with the world in a way that's enjoyable and energizing I'm going to keep that in mind and not treat this process with too Much seriousness heaviness or importance next I'm speaking to an individual who really cares what I have to say and who really wants to learn from me to level up their own life I am in service to that person not to my own ego not to the retention stats not to the algorithm I'm purely in service to the person who has clicked
on this video and whose life could be genuinely Changed by what I'm about to say these are the things that I literally read out to myself before Filming every video and I've shared this list with a bunch of YouTuber friends who all found it helpful it's like oh okay like in in that mindset it becomes it feels more natural to talk about stuff rather than thinking it has to be right has to yeah dude it's so fascinating I think in all areas of life when you're chasing something it's hard to get it but when like
if you're trying to chase views and followers and sub subcribers it's hard to get it but when You don't focus on it same thing I tell my entrepreneurs in business it's like if you're trying to figure out how to make more money those people always struggle it's the ones who are trying to figure out how to serve Their audience that that that becomes the obsession those are the ones who businesses blow up you get what you want by not focusing on the thing instead of focusing on the opposite side yeah there's a so good for
me to hear that right now there's a There's a really cool guy called Joe Hudson I don't know if you've come across him he's an executive coach to some of silicon Valley's like top CEOs like Fortune 10 companies kind of thing and I I happened to spend some time with him at a retreat a few couple months ago and he said something that really really stuck with me he said that one of the things he always says when he's coaching CEOs is enjoyment is efficiency instead of trying to do Better at whatever you're trying to
do just focus on trying to enjoy yourself because when you're enjoying yourself the quality will will just be better than if you were trying to be better I was like damn there so there's so much truth to that it's like in the when I en when I'm enjoying myself making a YouTube video it is actually a better video than than when I'm trying to make a better video when I was enjoying myself writing the book my writing is Actually better than when I'm trying to write a better book so even like just optimizing for enjoyment
in the process I just keep on learning that lesson in so many different areas and it still hasn't quite sunked in I'm like yeah we just got to optimize for enjoyment of the process and the outcome will just take care of itself yeah dude so good I feel like I should been paying you for this consult so thank you anyway well dude I appreciate you I First pumped your Boise appreciate you taking the time to come hang out with me in my office and uh and uh just share the stuff with uh with me specifically
but also for our audience and you're going to see my my YouTube game double up triple it's going to be awesome so thank you very much for having me and I'd love to ask you some questions about like figuring out our value ladds and funnels as well so that would be that be cool we'll wrap this one up and we'll do Another one and then uh you can go to his channel check out the opposite one if you want to see see the other stuff so thanks man I appreciate you thank you
