LinkedIn is one of the most underestimated platforms there are out there. In the last 3 years, I've grown my presence to over 846,000 followers in just 36 months. All without spending a scent on ads.
[music] I was going collaborating with my team and we thought that we should go and put together a deck of 80 slides that go and detail out that entire strategy, the playbook, all the different tactics and systems we use so you could go and hand this off to your team to grow [music] your presence. Let's get into it. So, my LinkedIn drives over 59 million organic views every single month without spending a dime on ads.
Here you can see, [music] you know, I was ranked by Taplio, a third party platform, as the fastest growing creator on LinkedIn just last year. And so, what I want to show you here is the process behind those 846,000 followers. because there is an intricate and detailed process for scaling this big this fast.
And so some quick stats for you here. I've grown at upwards of 102,000 followers per month. Now have over 846,000 followers, but it did take me 36 months to get to this point.
So [music] this didn't happen overnight. In addition to that, it drives over 59 million organic views every month. Again, without spending a dime on ads.
And so what I want to share with you here in this video is how I've gone and created viral content that [music] actually converts to my portfolio of online businesses because we're not just looking to grow a bunch of followers here. We want to actually make dollars. Now, I'm also going to show you how to build a profitable personal brand using some core strategies that I see most people miss on LinkedIn.
In [music] addition to that, I'm going to show you how to go and get high quality leads from creating the right kind of content and setting up your profile the right way. And then lastly, [music] how to go and scale your business using LinkedIn. I've gone and created a deck with all the core aspects I'm showing you right now.
So, you can go and fill this out and indicate all the core aspects you need to get in place to scale your LinkedIn presence. You can go and get that deck and all the templates via the link in the description. This is what I see most people getting wrong when they look to scale on LinkedIn.
They just start posting random content all the time without any [music] core system behind what they're doing. They're using it almost like a resume instead of really approaching LinkedIn as if it's a really powerful sales engine. They don't actually get any engagement on their content, which doesn't allow them to hijack the LinkedIn algorithm the way that you can and should if you're looking to really scale on the platform.
And they have no clear conversion strategy because they're just focusing all day, every day on just a bunch of vanity metrics and not what actually matters. What you want to be doing instead are really three things. And these are the three parts to your LinkedIn domination.
Number one, a profitable profile. Making sure you're setting it up right so you're converting all of that attention you get to your product or your service. The next piece is then having an engagement machine.
Your content on LinkedIn won't go anywhere if it's not driving real engagement. Things like [music] reposts, which are the ultimate metric that trick the LinkedIn algorithm into pushing your content to more and more people's news feeds. In addition to that, you need to have the right content system in place because the last thing that you want is to just be spinning your tires day after day and end up on some content treadmill where you know, fast forward a year, you're just bound to give up because you're just putting a lot of effort in and seeing very little results.
Step one here, your profitable profile. Here you can see my profile and we're going to break down some [music] of the key aspects here that allow me to go and convert so many visitors of my profile to followers. The key thing there is as you convert them to followers, you have people following you now for the next 2 3 years [music] and it's only inevitable at some point there are going to convert and so first things first you need things looking clean, right?
So a nice clean [music] cover photo that instantly captures someone's attention. From there, I have a oneliner. In my case, systems I use to grow faster.
Now, [music] it's memorable, number one, and number two, it's embedding the word systems into the visitor's mind. So, when [music] they think systems, they think of me. You see this very much popularized across the internet, whether it's stoicism and Ryan Holiday, productivity and Ali Abdal, habits and James Clear, right?
What word do you want to own in the mind of your end customer? [music] that should likely be in your oneliner. Now, from there, also having a clear value prop.
In my case, proven systems to grow a profitable audience with organic content. So, your LinkedIn profile, right, it's very much your storefront these days. [music] You know, it's packed with people that are doing real things, you know, people looking to do business and looking to connect with others.
And the truth is that storefront never [music] closes. And so, here's how I updated my profile. First off, compelling banner.
You got a clear call to action, right? I actually have multiple on my profile. If you see things like my featured section, you see the cover photo.
You even see the links that I put inside of the posts and the CTAs in each post I put out. I have the valuedriven headline. So, within seconds of hitting my profile, people know exactly what I do and why they should follow me.
In addition to that, we have a strategic featured [music] section that goes and drives people to my newsletter as well as to Founder OS. So [music] they can either join the only newsletter that's built for helping people with their personal brands or they can go and join Founder OS where I help founders with proven systems build their founder brand and remove themselves from operations. So LinkedIn really rewards posts with valued dense images.
[music] The image essentially is the algorithm juice that's going to go and push it to more and more people. It essentially acts almost like a YouTube thumbnail for your given post. And so here you can see this image caused this particular post on LinkedIn to get over 24 million organic views without spending a dime on ads.
I went and simply visualized and handwrote all of the pieces from the main post into this image so that it was highly sharable. Man, [music] I even had folks going and telling me that they went and printed this off afterwards. That's how valuable they found it.
And so there are four [music] types of posts that I've primarily used to go and grow my following on LinkedIn. Number one is behindthe-scenes content, [music] right? Using words like I, I've, when, or if, and describing [music] some real stories from my background of building businesses for the last 15 years, the trials, tribulations, peaks, values, obstacles, challenges, wins, and everything in between.
When you actually share your own story, right, you get past all the pathy, cringe on LinkedIn and just share the stuff that's actually true to you. And it also helps people know that there's not just some AI behind what you're writing. The second aspect again is valuep packed images which we just spoke about.
The third is deep work systems. So I like to go deep into the what [music] and the how I do things. So I'm not just simply putting out highle stuff.
I know that people are going and following me because they want to see the details. They want to know exactly how I do what I do. And so it's exactly what I give them.
Fourth is personal stories. [music] Right? We all have a unique background.
You have a unique story. in your story is your competitive advantage. And so opening up around the kind of things you've been through, you know, what you learned last year, um your challenges, the different approaches you take to things like hiring and firing and selling and marketing, right?
It's those personal stories that give it that personal touch and again get you out of the cringe area of LinkedIn. So the next aspect here, right, is your call to actions or your CTAs. What's the science behind what's going on in this CTA?
Well, first off, we're prompting people to go and repost it to their network. A repost on LinkedIn is one of the leading indicators of LinkedIn that they should push your post to more people. So, [music] reposts lead to way more views.
So, the next aspect here is I'm getting people to go and follow [music] me. So, they go and click my name, follow me, and good to go. But you got to actually prompt people to do that if you want to generate a lot of followers.
And then the next aspect is something that most people miss. [music] So the question that I use there will go and relate to whatever the post is that I'm sharing. So as an example, if it's a post around deep work, I may go and have a CTA that says, "Want my deepwork checklist?
" [music] Or, you know, if it's on my top 10 tools to capitalize [music] on the AI wave, I may say, you know, want my complete 56 tool [music] list, you know, join my newsletter, get it. So, the lead magnet or the thing that I'm offering to give away is tightly [music] coupled with the subject matter of the post it appears in. This is super critical if you want to increase [music] your click-through rate and the amount of leads you acquire from the platform.
[music] Here's how I drive my newsletter signups. Here you can see, you know, my newsletter landing page. There is no place for people to navigate, right?
We have no header. It's just [music] simply build trust, share your expertise, and stay visible. People can then go and get this framework.
And when they enter in their name, their email, and their phone number, they go and they get [music] this lead magnet for free. And so when I'm going and creating any given [music] post on LinkedIn, it really comes down to your first three lines. Okay?
If you can't stop the scroll in those three lines, you've lost them. And so, what do you got to do to keep [music] people's attention? Well, number one, you have to create curiosity.
And so, here you can see I just read about a study I can't stop thinking about, right? It instantly hooks me and gets me insanely curious. [music] What's the study?
The next line then drives action. Right? Introverts are more effective leaders according to Harvard.
[music] So I'm using data. I'm also using identity to go and call out a specific subset of people instantly getting a reaction. The next aspect then is I promise immediate value.
So conventional wisdom says extroverts make the best leaders. They are [music] decisive, outgoing and dominant. And so instantly people are probably going to agree or disagree with this statement.
[music] And the other thing that's going on is that we all either are introverts or extroverts and we have other introverted or extroverted friends. [music] So this topic is highly sharable and contagious. Now there are nine other elements, okay, of viral content that I've noticed that I want to share with you so you can also go and blow up your LinkedIn.
[music] So number one, personal stories, right? Open up. Get real with the sort of advice that you'd love to have given yourself.
5 years ago. What have you learned? What have you been through?
What are the crucibles of leadership that you've learned that you want to share now? Open up. Right?
Your vulnerability is your superpower. The next is your proven systems. Right?
When you look at your company or when you look at your life, what are the principles, the habits, the [music] systems, blueprints, you know, everything that you've learned that you think would be valuable to a large group of people on LinkedIn. The third is valuebombing people, which I think of it as like your value per second. You know, if someone's spending 2 minutes on one of your LinkedIn posts, how much value are you giving them?
And are those people [snorts] so enthralled, so inspired that they can't help but go and share it with their colleagues or go and share it with their team in Slack? That should be your goal. [music] Fourth is you want to keep it tasteful.
We both know LinkedIn is probably one of the cringiest platforms there are out there. And so when you have taste, it really can be your competitive advantage, your way to stand out. That's why I'm constantly going and putting a lot of effort into things like my cover photo, the images I'm sharing.
I'll even have designers on my team put really beautiful graphics together. [music] So, we're inspiring people with our elevated design and our obsession around quality. Then, like I'd mentioned, there are four powerful words you can use, which are when, what, I, [music] I, and how.
Well, those are five, but you get it. The point just being going deep in the value you're trying to give away, right? when you use words like you know [music] when I was 15 something something happened you know what I've learned or I or I've or how I accomplished something something right these words when used in your hooks are [music] great ways to go and formulate content that's going to be uniquely valuable on the platform and [music] helps you stand out versus 99% of other accounts every 30 days I review my content and all other high performing content on the platform and then really formulate my own strategy for LinkedIn Okay, my goal is to be the strongest and [music] best creator on the platform.
So, it takes studying the patterns of my top 10% of content and doubling down on it as well as looking across all other players on the platform, looking at [music] what formats, what copywriting is working best, and being a student of the game. you know, it's really about learning from the best of the best, even being mentored by them, having them in WhatsApp groups and ask them questions, formulating kind of this mastermind around other LinkedIn creators that are also growing fast so that I could do the same. And so from there, a big thing as well that I've talked about [music] is making sure you have your engagement machine set up.
You need to make sure that within 45 minutes of a post going live, you have [music] 30 plus people that are engaging with that post, right? So, I have about 25 folks that are engaging with my content within just about 30 minutes of it going out, which helps it then get pushed to more and more people in the algorithm. [music] Now, one way to do this, right, is to make sure that you keep creating content for a certain subset of people.
For my page, as an example, it's founders looking to scale with peaceful, calm systems and that have aspirations to eventually remove themselves from the operations of their business. And so I just keep on hitting the drum beat of what matters to these people. They want organic content systems, you know, they want revenue [music] systems.
They want to be able to remove themselves from their companies. And I just keep talking about this sort of cloud of concepts. So you want to think about not just the word that you're engrading in someone's mind, but who are you looking to target [music] and what are the content categories you're going to go and focus on most.
So, when it comes to my LinkedIn growth checklist, okay, updating your banner with a clear CTA, no-brainer, crafting a valuedriven headline, adding [music] two featured pieces of content to your featured section, having followed 20 relevant creators, and setting up off-platform relationships where they're supporting your content in the background. While many think LinkedIn is just a single player game, I can tell you from experience having grown to 846,000 followers, that it's very much a multiplayer game and it's useful to have a community around you. From there, you want to make sure you have many people, ideally 30 plus, engaging with your content in the first 45 minutes.
Track your top post, the subject matter, the words, the hooks, and double down on what works. In addition to that, you want to make sure that you're reviewing your analytics every single month, right? And looking at the patterns, what's [music] going well, what's not going well, so you can keep on learning, right?
If you put 100 posts out there, [music] and with each post you get 10% better each time, that's over 18,000 times better by the 100th post you put out. So, it's really that dedication to constant [music] improvement. Even if you get started on LinkedIn and you're not doing that well or you're not getting that much traction, focus on the velocity at which you're learning and improving because that is the leading indicator to you growing on the platform.
Post your first piece. If you're watching this and you're not, you know, following [music] the guidelines of valued post with an amazing image, awesome CTA with engagement on it, well, it's time to get [music] implementing your first post with those criteria. You want to then go and share your profile below.
I'd love to go and check it out via the comments. So, if you want to go check that out, I'll be doing some different audits of people's posts, [music] posting some Loom video breakdowns as well. And then if you want my help and my team's help going and helping you with your LinkedIn, you can go and apply to Founder OS via the link in the description.
In addition to that, you know, if you're looking for more systems to scale across all the different platforms, well, you should also go and subscribe to this channel. So, are you ready to go and see my complete system so you can take advantage of LinkedIn and all the platform has to offer? Well, you should go and check out Founder S where I share my complete playbook for going and tapping into the fullest potential that LinkedIn has to offer.
It [music] has templates, SOPs, communities, support, mentorship for me and my team.
