Welcome to our intro to Seller Central every Amazon Seller can access Tools in Seller Central to list price fulfill and promote their products if you're a professional seller you can also access advanced tools for advertising Automation and bulk operations and if you're a seller with a brand enrolled in Amazon brand registry you can access brand specific selling benefits either is a seller internal to the brand or as an authorized reseller let's take a tour of all the tools and selling benefits available in Seller Central starting with the home page at the top of the home
page all sellers will see a row of cards that summarize key metrics you can expand each card to get more information and click links within them to access related tools and dashboards the first card on the home page shows each Global store you sell in open orders shows your total number of pending and unshipped customer orders today's sales shows your total sales so far for the current day via messages shows the total number of unanswered messages you've received in the last seven days the next card shows how often on average your products are being viewed
as the featured offer that's the offer near the top of a product detail page that includes buy now and add to cart buttons total balance shows the current amount in your selling accounts reflecting all sales expenses and refunds to date as well as amounts held in reserve IPI which stands for inventory performance index shows a score for the performance of your fulfillment by Amazon or FBA inventory IPI scores range from zero to one thousand and can be impacted by a number of factors including your success maintaining a balance between sold and on hand inventory finally
Global promotion sales shows the amount you've generated in sales using Amazon deals and coupons below the top row of cards on the home page you'll also see larger cards designed to surface news recommendations and alerts we recommend reviewing these cards regularly to stay up to date on programs Trends and important tasks to find a specific resource all sellers can use the search bar at the top of Seller Central enter keywords to locate tools help Pages seller University content and relevant conversations in seller forums you can use the gear icon in the top right corner of
Seller Central to access information and settings for your accounts select account info to review your key business information or use other menu options to review defaults and preferences for notifications shipping returns and user permissions for more information about each account setting review our module configure your Seller Central account in seller University now let's find out how to locate tools and selling benefits from the main menu in Seller Central to access the main menu click the icon in the upper left corner all sellers will see the first 10 categories as well as the last category learn
if you're a professional seller you'll also see a B2B category and if you're a seller verified as internal to a brand enrolled in brand registry you'll see a category for Brands you won't see the brands category if you're a reseller authorized by a brand but during our tour we'll note brand selling benefits that authorized resellers can access using other categories in the main menu you can think of the first four categories in the main menu in terms of the selling life cycle select catalog when you need to add a product to your inventory or perform
related operations like applying to sell in a category professional sellers can also access a tool for adding products in bulk and all sellers with a brand enrolled in brand registry can access a selling benefit that lets them upload and manage video videos on product detail Pages after you've listed products you can select inventory to manage them manage items you fulfill directly which we call Merchant fulfilled or mfn as well as items fulfilled through FBA you can update the quantity you have in stock for example or adjust your standard price and you can access an inventory
dashboard that pairs your current IPI score with suggested actions for your FBA inventory you can select pricing to update the offer information for your listings or if you're a professional seller you can set up rules that automate pricing all sellers can also review their pricing Health to understand inactive listings featured offers and sales conversion finally after customers buy your products select orders to manage any seller fulfilled purchases this part of the menu is also where both mfn and F ba sellers manage their Returns the next six menu categories in Seller Central offer additional tools and
programs all sellers can Select Advertising to explore options for showcasing products with promotions deals and coupons professional sellers can also use our campaign manager to create sponsored products campaigns that feature a single product and professional sellers with a brand enrolled in brand registry can create sponsored Brands campaigns that feature multiple products from the Brand's catalog by using the a plus content manager all sellers with a brand enrolled in brand registry can also improve the footprint of the brand on individual product detail Pages use this selling benefit to add enhanced images and text placements product comparison
charts and other features you can select stores from the main menu too if you're a seller with a brand enrolled in brand registry and want to set up a separate page for the brand in the Amazon store next when you're ready to stretch as a seller select growth from the main menu to explore product recommendations and programs this includes our growth opportunities page which offers all sellers a customized list of recommendations based on the sales potential of their products all sellers can also select reports to understand their sales and customers better and to refine their
business strategies get up to speed on payments from Amazon and review business reports the next category performance gives all sellers access to tools for reviewing their account health and customer feedback you can also respond to customer claims review notifications about your account's performance and dive into our voice of the customer dashboard to understand the health of your listings and offers all sellers can select partner network if they want to find Amazon approved apps and service review third-party software that might make selling easier or find specialized third-party providers for storage taxes compliance and other areas finally
all sellers can select the last category from the main menu learn to access our full catalog of seller University content as well as seller forums and news professional sellers will see the next category in the main menu B2B you can use it to access tools that encourage sales from business customers visit B2B Central to view them all or jump directly to a specific tool like manage quotes if your reseller internal to a brand enrolled in brand registry you'll be able to select the brands category to explore additional brand selling benefits as a reminder this category
isn't available to resellers authorized by a brand but they enjoy access to the more limited set of selling benefits that we've already reviewed sellers internal to a registered brand can also use manage your experiments to optimize their brand related content if you see all brand benefits in the brand submenu instead of a list of tools click it to go to the brand benefits page you'll be able to access each brand selling benefit using menu cards this concludes our intro to Seller Central thank you and happy selling in the Amazon store
