so you want to sell digital products but you have no idea where to start or it seems like everything is so competitive well today I've got seven digital product ideas to help you get started and some of these don't even have that much competition but they're able to make five figures every month just like this one store here selling this digital product that makes $111,000 a month and as you know with digital products 90% of that is pure profit now before I start with the first one I just want to say that all of these products can be sold either on Etsy or your own Shopify store but I always use Etsy when I'm doing product research cuz I can see real data to validate my ideas I can see the sales figures the profit margins and a lot of useful data I can't see with I plus Etsy is probably one of the biggest marketplaces for deal products with 400 million visits every month so it's a pretty good representation of the entire market so let's dive into the first idea number one is SVG files for earrings so if you guys wondering what SVG is it stands for scalable vector graphics so it's basically a flexible format that keeps your graphics sharp no matter how much it's and it's the go-to format for selling Graphics that are to be printed or laser cut like these ones here now you can create SVG files for just about anything but this listing here is selling SVG files for earrings and it's making about $7,000 a month which is incredible and this listing is just under Oney old now remember that this is a digital product they're not selling the actual physical laser cut earrings but it's just a digital download and because it's a digital product most of that $7,000 is pure profit now that's not even the craziest part cuz if I go back to the store level here and analyze all the listings in the store and we're going to sort everything by Revenue you can see that they've got many other products and they're also selling pretty well and if I just export all this data here and do a total of the revenue column you'll see that this store is making $118,000 in Revenue which is massive considering most of that is profit now if you guys want to do the product research yourself I use this still call everb to see the revenue of any SC store and not just the sales numbers but you can also see how many products are being sold how long the Shop's been around for and even the exact listing tags that you're using it's basically a Chrome extension that you can easily install and it allows you to have this button here that you click and then you can see all the data you can try it for free I'm going to include the link down below and if you decide to get the premium version they actually have a buy one get one free deal at the moment so I'm going to leave that link in the description below if you guys need it but now the big question is how are they able to make this much money with this simple products well they're using a strategy called reference value so if you look at the store Page here right on top you're going to see this listing which is a bundle of 1,700 designs and also the another one with 500 designs now if you buy this designs individually they're going to cost you about $5 here so with the bundle listing this is setting a so-called reference value so when you the customer sees the bundle listing you'll subconsciously compare it to the individual ones and it gives the customer the perception that the bundle listing is a better deal because each design now becomes 9 cents instead of 5. 69 and to convince the customer even further if you buy this bundle you get lifetime access full commercial use and all future designs included that's such a good value and how can you walk away from that right now this is a strategy that a lot of sellers use especially when selling digital products so just like this seller here selling mockups and they can do this because these are digital products once the initial cost of creating the product is incurred there's basically zero marginal cost to produce or deliver an additional unit so in other words with digital products you only need to produce it once and and you can sell it anlimited number of times now the second digital product idea is what I call planning templates so this could be templates for budgeting meal planning wedding planning or just anything that you would usually track or plan so let's take a look at this store cop plantey official they're selling this ultimate budget template and let's see how much they're making here $7,600 a month according to everyb now if you go back to the store you can analyze the entire store here let's export the data you can see that the store is making $28,000 in Revenue but let's be conservative here cuz you see that many the products here are 50% off so that's actually $144,000 in Revenue but again that's still massive considering that they only have 12 listings in the store now I know you're thinking it looks like these are not easy products to create yes obviously it's going to be harder than making SVG files but the good thing is that you don't need to create 500 listings which by the way also takes a lot of time and as you can see this store only has 12 listings so it just depends on what you choose to spend your time on now if I were to sell something like this my first step is probably to pick the software that I want to build the template on so it could be Google Sheets Excel notion good notes or remarkable for example and ideally you want to find a software that is relatively new in the market but trending like remarkable or notion here and then you want to create each individual templates like budgeting tracker paycheck tracker meal planner travel planner reading planner habit tracker and so on and then once you completed those individual templates you can use the reference value strategy and create an ultimate bundle of all the planners into one and you can sell it at a higher price and because you've done the work to create all the individual planners all you need to do now is basically combine everything into one bundle now I've seen many stores do well with this strategy especially selling notion templates and in fact the ultimate bundle usually becomes the best seller in the store because of the perceived value it brings now I get a lot of questions from people saying that se is too saturated or competitive and many stores are getting suspended yes all of those things are true that's why I always recommend to have your own website and use content marketing to drive your own traffic cuz at the end of the day you don't want to just be selling products but you want to create a brand that allows you to generate an income that's sustainable and from a source that you fully control now for me before I jump into selling any product I like to use atsc as a validation point because we can use it to research products see what people are buying today what's trending right what are people saying about these products everything is backed by real data now don't get me wrong I'm not against setting up an Etsy store I think it's a great and quick way to validate your idea but don't let Etsy be your end goal your end goal should be having your own website cuz that's where you have total control of your business and you can even sell it one day for a big pay day and you can't do that with just an Etsy store now if I can just give you guys one tip on this one of the best platforms to use when you're selling products is Shopify because the platform is built for e-commerce and I think it's pretty easy to set up they have this basic plan for $29 which has been around forever but recently they made it even simpler now with the startup plan which is only five bucks a month and what I like about this is that when you're on this plan and you Market your products using social media you can use this tool link pop as kind of like the link and bio tool that we always see where customers can just make a purchase right on the tool without ever leaving the page so I think that's pretty cool and plus you can even sell in your DMs if you want to they make it super easy so you can focus on marketing your products now if you guys want to check this out I have a link where you can get this for just a dollar for your first month so now that you have a website you have two options one is that you can use shopify's branded domain two if you have an extra dollar you can use your own domain and this flows nicely to today's sponsor. store domains so when you're starting your online store there's one super important thing you need a special web address called a domain name you want to think of it as your store's very own ID on internet Rihanna has ran.
store Shopify is doing its thing it's shopify. com behance behance. net so the ending of those names is the domain name so if you're running an online store why not go for a dust store domain because we've got celebrities like MrBeast Cristiano Ronaldo Michelle Obama Maroon 5 they're all using it in fact Mrthe usual.
for a DOT store because it just fits better so if you're building an online store having a DOT store domain not only makes sense but also add the extra flare to your brand a website that ends in dust store tells your customers right away that it is an online store selling products so it's different and stands out from those long and confusing website names now here's the cool part in a big study that lasted a whole year they found that using a Dore domain helps you sell more websites that end in a dust store domain get a whooping 87% more visits twice the visibility on Google and also get 12% lesser cost per conversion when running ads now let's talk about savings you don't want to spend too much when you're just starting your business so I managed to get one heck of a deal for you guys you can grab your do store domain for just 9 cents for the first year simply head to the link down below and use the code Json store to get this offer and on top of this the team at do store started a program called Elevate do store to help all online sellers with amazing deals and discounts there's something for everybody but when you purchase a DOT store domain you're unlocking access to exclusive discounts up to $2,500 on essential e-commerce tools like Wix stri station Vista Print MailChimp and many more so thanks doin for sponsoring this video now the third product here is printable wall art now check out this listing from Oliver code templates this is basically a custom matchbook artwork it's a printable art that you can hang on your wall I think it looks really nice I personally would buy this myself but if you look closely they actually allow to customize each design here including the text but let's check out how much money they're making here so $4,200 a month with this product amazing now if you see all their listings here are quite similar to each other just slightly tweaked with different colors and designs but it's basically just one product right now if you go back to the store level and you export all the Revenue data from everb you can see that they're making about $111,000 a month which I think is incredible now you probably notice that this is a personalized product which means that you know they have to manually fulfill every order now I thought about this myself and I think this is solvable now you can always start this yourself but once you have a consistent stream of orders you can definitely delegate the design work to Freelancers so there are plenty of Freelancers on Fiverr who can do this for pretty cheap and I'm sure you still have plenty of margins especially if you're selling one for $60 now if I were to set up a similar shop there's probably two things that I would do number one I would offer different Graphics maybe like stamps or envelopes but you want to keep the same style cuz I think the audience is loving this vintage and retro style and it's been working for them so definitely keep keep the style but offer different items and number two if you notice here that they only sell digital files but think about it most people who order these things would probably want it printed and framed right so I would create a separate listing where you provide the option for people to buy the printed version now you can connect your Etsy store to a print demand provider like gelato so they've got tons of all art options with different quality paper and in various sizes and when you use a print on demand provider like this it means that you don't have to stock or print this yourself but when a custom customer orders a product it automatically gets sent to gelato and they take care of the printing and the shipping now if you have this setup you'll make the customer happy because they get a complete product without having to physically go out to print it themselves and at the same time you also make additional profit so it's a win-win for both now if you love wall art but you don't want to offer customizations because maybe it's too much work for you you want to check out this next store here Harmony pixels so they have all kinds of wall art designs most of these are grouped in bundles so if you run the everyb tool here you can see that the bestselling product is the whole shop bundle here this one's making $114,000 every month which is massive and if you look down here most of the sales come from these massive bundles now you probably realized that this is the strategy that a lot of shops are using because you can see the majority of the revenue comes from selling these bundles now if you think that $144,000 is a lot wait till you see how much the entire store is making so if I export the data again you can see that the entire store is making $30,000 a month and that's just insane because we know that they make 90% plus margins with this digital products so you see that there are pros and cons to selling personalized designs like this versus these ones cuz with personalized designs you don't have to create that many listings you can probably charge more per product and there's relatively lower competition because most people don't want to deal with customizations right but with pre-made designs like these you have to create hundreds of listings and you probably get more volume but with that competition is tougher cuz anyone can just make these right and because there's more competition sometimes you have to keep lowering your price and you have have to keep cranking out new listings to compensate for Less margins so it really depends on the type person you are these are the pros and cons I think you can decide for yourself now the fifth store that I want to show you is called Hercules well so these are pre-made video templates that creators can use to create engaging shortform content and they usually include placeholders for video text or other elements that you can easily edit on canva now according to every be the store is making $112,000 a month and most of their products are 50% off so that's around 6 ,000 a month which is pretty decent and what's more impressive is the fact that this store has only been around for 5 months now you can see another store selling a similar products and their products are also selling pretty well now when you're selling any product you want to make sure that you're solving a actual pain for your Target customer so You' probably seen videos like these on Instagram talking about digital marketing or just motivational videos just text on top of a video so a lot of content creators they want to push a lot of content but they just don't have time to shoot every video so this is a solution for them you're solving a real pain for creators you're saving time for them so if you can show that in your product that you're solving that big pain you can have a successful product like this now the next product that I want to show you is interior design templates so this is basically targeted for those people who want to start or already own an interior design business so this particular product comes with 12 different templates they got Google sheet templates canva templates and all the design templates that you need for sending proposal to clients onboarding you know creating your pricing guide and they've got another Google sheet template to manage your clients and more and this listing alone is bringing in $3,200 every month and listing is just6 months old so you can see that people are finding value in this as well that's why this templates sell very well it helps people that want to start a business save so much time by not creating everything from scratch now if you want to capitalize on this idea you can actually apply this to other service businesses you can create a full starter pack like this for real estate agents travel agents contractors graphic designers the video editor social media agencies right think of service businesses that deal with clients oneon-one they're probably going to need this now this next idea is a little bit different because it's not actually a digital product but it's a service pack that you can add on to your digital product so if you're selling a digital product you can learn a thing or two so you probably seen people selling website templates whether it's for Shopify framer Wix but this store has added a service pack to it and it's called Full setup service now let's think about this for a second the main reason why someone wants to buy a website template is probably because they don't want to spend the time designing the website from scratch right now a website template solved that problem but the customer will still need to know how to install it customize the look and feel of the website you got to set up the individual Pages the navigation bars Etc and it's not straightforward for some people so this store is offering a full setup Service Plus you get a free theme now this is just the tip of the iceberg cuz what if I told you that you can potentially scale this service to $100,000 a month business let me explain this full service pack that you see here is kind of the entry point to your ecosystem so if a customer loves your template loves your setup service maybe your turnaround time everything is excellent you can then potentially sell them again for continued service so when people set up a website it's not a one-time thing versus if you sell a printable wall art it's a onetime purchase a one-off transaction but when somebody wants to build a website it's very likely that they're going to add more things to it so maybe they want to add a testimonial section maybe add a pricing page or you want to integrate a third party Plugin or offer other Design Services so that's a lot of potential services that you can monetize from Just One customer you can even get creative for this instead of charging a fixed fee for every task you can actually offer a monthly subscription for all website related tasks just like what design Joy is doing here they offer a subscription based design service and they're making about $100,000 a month or $1.
