any given month we'll spend about a million dollar with Facebook ads specifically for Shopify stores for our clients at our advertising agency and over the last four years I've tried dozens of different ways to scale Facebook ads and the way I'll show you today is the way that we've been stuck with for the last 2 years and I say that from the perspective of this is the thing that allowed us to have the most consistent results and the best scalability with all of our clients so without further Ado let's dive into it so I got
this little flowchart to show you guys today exactly what we go through more of those mental thought processes when we're scaling Facebook ads for Shopify stores so first thing we always look at is yesterday nccpa now I personally use Triple L for this and if you just look at yesterday's data you can see nccpa for this particular account is $36 now every account will be different in terms of the nccpa that you need to hit and I have a full video over here if you want to check it out how to calculate Target CPA it's
a 2023 version but it's identical to what we still do to the day and this will go over exactly what nccpa you need to hit um and I personally use trip well to see that number it just makes things so easy and so quick to immediately see that number if you find another way with Shopify let me know but personally I don't know of any other ways besides Triple L nccpa just to clarify this is new customer cost per acquisition I don't want to look at CPA in general because CPA in general takes in account
for returning customers and new customers I want to look at specifically just new customers because that's what Facebook ads are for that's my acquisition source of new customers and my goals to acquire more new customers every month and then I'm more profitable overall as well with retention of existing customers so did we hit our Target that's the first question and I just simply look at yesterday literally just going trip well yesterday nccpa $36 cool did we hit that Target so let's just say we did hit the target yesterday then all I'll do is increase spin
by 20% yes increase spin by 20% And all I'll do is go in Facebook um I'll look at yesterday's data and then I'll you know we do CBO 90% of our accounts have one campaign in it it will be some accounts where we have multiple campaigns if like we have like for example a women's line or a men's line or we might have multiple campaigns because we're selling in different countries but 90% of our accounts have one campaign I do CBO and that's where I do all of my testing and scaling inside of there I
just drop all my new ads in there if they work cool I just increase the budget on the top level right here so I'll just click on the edit budget I'll do 2534 because that's what we were at I'll multiply by 1.2 that's 20% and I'll get 30 or $3,040 and boom and that's it and I'll L just increase that budget and then basically I'll complete that sop and then tomorrow I'll go back and look at this again now let's say we're not in a perfect world and we didn't hit our Target so the next
question I like to ask myself is have we waited for 3 days for it to be hit so maybe we look at it okay cool hey we didn't hit the target yesterday so then what I like to do is I like to wait about 3 days before we do anything else why because it gives time for Facebook to optimize maybe we do a budget increase performance gets worse I give it a few days to optimize all right maybe it's just a macro more like cycle where you know maybe it was like a holiday that day
and people just weren't on their phones that day and L less purchases on Facebook cool then like that's why I like to wait a few days for things to stabilize out and just hold up that new budget now if we waited for 3 Days To Be hit and let's say for example we didn't wait the full 3 days maybe we're only at 48 Hours instead of the 72 hours we need to wait cool wait another 24 hours scaling sop complete come back tomorrow now let's say tomorrow we look at it yesterday didn't hit it and
we did wait the full 3 days so yes now here's where it comes down to a couple things so let's say we waited our 3 days and we're still not hitting our Target CPA now this is where I would say a little bit of emotion comes into play but just to clearly Define this I like to ask myself the question are we losing money if we're at a spot right now where maybe we increase budget to you know $3,040 a day compared to the 2500 it was at and performance dips we hit a low we
hit a higher Target CPA now so that means overall performance store profits all that drop my big question is are we losing money if we're not losing money then cool don't touch anything and then start trying to find new winning ads that will drop that nccpa so you hit Target so I'll just hold the budget so let's say for example we go back to this scenario right here we increase it to $3,040 a day we let it ride for a couple days and we don't hit our Target nccpa but we're not losing money cool then
I'm going hold it at this level until I find new winning ads that drop the nccpa to where we're profitable again and then we'll we'll start scaling up based off that rule again now let's say we are losing money then I like to ask myself the question is are we at the Hard deck the hard deck is basically I got this from Aviation because I'm a big Aviation nerd myself where a plane cannot fly below a certain level like they have full range to fly between this level but they can never go below like 10,000
ft for example and the hard deck will always change depending on the like environment location and air restrictions so the person in the little Tower at the airport will say hey you know the hard deck is let's say for example 10,000 ft so my question is maybe we're at 30,000 ft right now and a hard deck's 10,000 ft so we have permission to scale down from 30,000 to 10,000 on our own with no issues at all so we're not at the Hard Deck cool decrease budget by 20% now if we are at the Hard deck
we're at the 10,000 ft then we're not going to touch budget and if we are at hard deck then yes then just hold budget yes we're losing money but I don't want to drop budget too far back because then what's going to happen is make it even harder for us to find new winning ads because we have such low data coming into the business and again the hard deck will be different for everyone it's kind of a calculation between like the amount of money in the bank what you're comfortable with spending right now at a
loss let's say for example in the beginning I always tell people in the beginning running Facebook ads you need to be comfortable losing $100 every day so spending $100 a day and you're comfortable with losing it cool we will never scale below $100 a day and we're only increasing spin from there if we find new winning ads maybe you scale up to a couple ,000 a day and your new hard deck is $1,000 a day hey I'm willing to spend $1,000 a day at Facebook ads we complete loss because we've scaled up so much and
we don't want to scale all the way down to $200 a day for example and then we lose a lot of the work we've made right there so if we are at the Hard deck yes hold budget start finding new winning ads and then the SOP is complete if we are at if we're not at the Hard Deck cool decrease spit budget by 20% and start finding new winning ads so both of them rely on that new winning ads scenario right there and then again comes back to you know everything starts back over again so
this is the scaling protocol we use specifically for shopfly stores in 2024 again I've tested a ton of stuff over the last four years bid caps cost caps duplication of campaigns like all of that stuff this has been the most consistent one for us and if you look at like 20% a day over a 30day a period of time like literally if you take like $100 a day of spend and increase it by 20% every day for 30 days it comes out to like $22,000 A Day In AD spin so yes it may seem small
in the beginning but we're playing the long game of months and years we're not playing the game of hey I found a new winning ad on $10 a day today let me go throw $100 at of tomorrow it's like that's not our game we're patient and we're looking for macro movements over months and years we're not looking for short term gains because everyone I know that does these short-term gains or short-term scaling strategies of oh I found a winning out of $10 a day I duplicated to $100 a day it works for like 2 days
for them and then they see performance dip and they turn off their account ex like oh didn't work $100 a day it's like for us we're looking at macro Trends we're looking at longer term stable consistent growth month over month and this is why we do this for our clients and what we see the best success with so make sure to like button hit that subscribe button for new videos every Monday Wednesday and Friday and if you're interested interested in me running your Facebook ads we specifically work with shop five stores doing at least $100,000
a month in Revenue who want to scale to seven figures a month we' help four stores scale to that and we' love to help you become the next one click link below to have Nick Terry run your Facebook ads and if you want me to Mentor you because you're not doing 100K a month in Revenue by doing at least at $10,000 a month or more then click link below to have Nick Tero Mentor you and if you're R less than $10,000 a month and you want the exact systems and strategies we use to create winning
creatives at scale then click the link below to Nick's Facebook ads course thank you so much for watching hope you have a good rest of you all day peace out
