[Music] thank you welcome you made it it's day three and you're still listening to these tapes I'm impressed welcome back did you do the exercise on tape number two if you didn't you know what to do shut this tape off and go do that exercise and if you've already done it let's just move on what have we talked about so far in your first two days we've talked about the following the decree results in our life we have got to use our personal power which means the ability to get ourselves to take action to get
clear in what we want to know our outcome in any situation to follow through by taking action to notice whether it's working or not to develop what we call sensory acuity to be acutely sensitive hey am I getting closer in my goal or further away and to be flexible enough to keep changing our approach until we get results then on tape two we said okay if that's all it takes is to know what we want to go for it 100 to a role model the most successful people then if that's all it takes how come
everybody doesn't follow through and the answer we found out was fear specifically what stops most people from taking action is fear of pain whether that pain be the thing they call failure or rejection or the unknown or what people might think or what people might say people need to avoid pain and it drives their behavior and they also desire very much to experience pleasure and we talked about yesterday in detail how these are the driving controlling forces of our life but specifically what drives our life is our neuro associations new word what does it mean
well neuroassociations means whatever we associate to a situation in our nervous system is going to determine our behavior in other words when you think again using the metaphor we talked about yesterday about chocolate if you associate the chocolate well eating a lot of it isn't so great because you'll be fat but eating it would mean lots of pleasure then what's happening is you have a stronger neuroassociation a stronger Association in your nervous system in your gut to the pleasure of chocolate than the pain are you following me so far so what controls our life then
is the meaning that we associate to a given situation please remember that the meaning you associate will determine your behavior Hey listen if when somebody smacks you you learn to associate that means they love you you will literally get pleasure from it in the future if when you think of dieting the meaning for you is Ultimate pleasure that is hey I'm Getting Thinner I'm getting more energy I'm getting more alive if you really associate that and that's what it really means to you in your nervous system and your gut then you are going to want
to diet and go for it on a regular basis conversely if losing weight means pain are you going to do it on a consistent basis we already know the answer the answer is no what if you associate to getting married a lack of freedom and that is a stronger Association in your nervous system than the level of intimacy or connection or bonding that you think being married will create is that going to create a problem in your life you better believe it will be especially if your partner thinks getting married is Ultimate pleasure and for
you getting married might mean some pain there's going to be some conflicts there and I'm sure you've seen those in the last minute Jitters and maybe somebody you know got married think about it if you've always wanted to start a business and you haven't done it it's because you associate too much pain to it yes you want it but what's stronger in your nervous system the stronger neuro Association is well gosh what if I fail what if it doesn't work out what if it's too much hassle what if it takes up all my time there's
too much pain associated in those areas so if you want to create a successful business and get yourself to follow through you're going to have to change what having a new business or starting a business would mean to you you've got to change not what it would mean to you intellectually because that's only one part of your nervous system you've got to get it when you think think of starting a new business where mentally when you picture it you feel good when you talk to yourself about it you feel phenomenal and in your gut you
feel good anytime you think about it in other words your whole nervous system has got to link pleasure to starting a business and pain to not starting it versus the way we just talked about whereby well starting a business might mean pain and oh I don't want to feel that way and not starting so if we want to change our lives we must change our neuro associations in fact the science you're going to learn in this tape program is called the science of neuro-associative conditioning how to condition ourselves so we associate things in a way
that makes us feel and behave the way we want to instead of the way that we do not want to act or behave specifically in this tape though what we want to focus on is what are some of the key associations that you've linked up in your mind that may be directing controlling your whole life because if you make a few simple changes on these major errors your life lots of things change simultaneously and almost without effort and that's a major secret to lifelong success so let's take a look what creates destiny see for years
I read all the books I attended all the seminars I listened to all the tapes and my life still wasn't working because most of them said hey just think positive and go for it but the problem is I would have these situations in life that would come up and I'd really be working on thinking positive but also something happened Wham all of a sudden I was thinking negative or something would happen and also I had to reach for food or other people I know around me reach for a cigarette or reach for the television set
in other words most of us in life think that thinking positive is going to really change our life and I'm here to tell you it's nice but it is not enough because the biggest problem with positive thinking is you got to think about it and for most of us that by the time you think about it it's too late you're already in reaction hey look you and I live in a stimulus response world where if I say something to you like Winston tastes good like a what's your response for 80 of the population it's cigarette
should even though that's been off the year now since the mid 70s and we still respond like Pavlov's dog hey how do you spell relief for most people it's called r-o-l-a-i-d-s that is called a neuro Association that response is literally anchored into your nervous system even if you don't believe that Winston tastes good like a cigarette should you still respond I mean try not to think of it okay Winston tastes good like egg now don't think of it Winston tastes good like a don't think of it Winston tastes good like a that's like saying don't
think of the color blue you know if I keep saying it over and over again it's linked in your mind over and over again so we must do more than just think positive what we've got to do is change our conditioned responses to our environment so if your condition responds to losing weight is purely negative and immediately you think pain that's not going to change until you change your conditioned feelings about it does that make sense if doing your term paper is still totally negative in your nervous system it isn't going to change until you
condition yourself to feel differently every time it comes up no matter how positive you are you get positive for a moment but where are you going to go back to to the place your nervous system is linked to which is doing my term Bieber equals pain if being married to you is going to mean pain and yet you want to get married because you know also going to be pleasure you've got to change those associations thinking positive is not enough and I want you to know that all these neural associations are controlling and directing your
life because what they direct and control is your motivation level what you're willing to do or not do and you got to understand this that every single action you take as little as it may seem has an effect on your life let me just say this to you this tape for me is about studying destiny that by making some simple changes and what we link to things we can change our Behavior because see look your destiny is based on your daily Behavior let listen the ultimate results you want in your life start with what you
do right now in other words I believe if we study destiny that everything in life has four parts everything you think or do is a cause set in motion I don't care how little it may seem to you picking up this tape program is a cause set in motion not listening to a tape is a cause set in motion not falling up is a cause and emotion following up is a cause that emotion whatever things you think or do those actions are going to have an effect in your life now it may seem like a
small effect but there is an effect for every action there's an equal and opposite reaction you've heard that means anything you do there's going to be a result there's going to be an impact now the third element of life is for every result you get in your life you begin to create a direction in other words a cause a set of motion there is an effect and each effect Stacks up on the one before to take you in a particular direction and for every direction you're heading in there is an ultimate destination or destiny what's
important for us to do in our lives is to decide what do we want our lives to be about what is my ultimate Destiny what meaning do I want my life to ultimately have and then we have to chunk back and say okay in order to accomplish that what would I have to believe what would I have to think how would I have to act on a daily basis in order to create my results you know what the time to design the next 20 years is now not 20 years from now when you come back
and go oh shoot I wish I would or I shoulda the key to our lives then is to be able to see that impact and I got to tell you growing up I was very fortunate in that in my life I've created somehow or took part in the creation somehow of some very powerful neural associations and they have shaped me and I want you to know in your life there have been many experiences that are shaping you right now we want to find out what they are not so we go back and relive the past
and go oh my God this happened to me and if that wouldn't happen just think where I'd be that's a bunch of garbage remember the past does not equal the future but it's useful to take a look at what some of the associations are that you made in the past that right now you're allowing to control yourself and the minute you notice them the minute you're aware of these negative neuro associations you can change them awareness by itself is sometimes Curative because your brain will go that doesn't make any sense thinking that way about things
is creating more pain than pleasure and as soon as your brain gets that it'll change literally that fast so let's take a look what are some things in life that if you just change the meaning you had to these things it would literally change your destiny meaning it would change how you feel how you behave daily the kind of results you got in your life every day the direction you're heading and your ultimate destination so let me share with you if I may a few examples in my own life because I don't know you personally
yet I don't know your story but maybe in Sharing mine you'll begin to make some linkages yourself you'll be able to see some of the associations you've made that have empowered you and maybe some that have disempowered you somewhere along the line growing up I made a very powerful Association that has shaped my life in fact two of them number one somewhere along the way I linked up that learning specifically learning ideas that could help me to change the way I felt in the way I behaved and learning ideas that could help me to shape
the way other people feel and behave help them to literally change their lives that that was Ultimate pleasure I somehow Linked In My Head or Associated learning how to change people's lives will mean ultimate pleasure for a lifetime that I that nothing literally felt better than that as a result I read over 700 books in the area of human development I listen to almost every tape program I could get my hands on I went to lots of seminars many of them lousy but while I was going through the pain of the lousiness being boredom during
the time what also pulled me through is I said hey if I just get one idea it's going to be worth it because one idea could make it all change so I constantly had this driving compelling pleasure for Learning and it's given me an insatiable appetite in addition somewhere along the line I linked up that learning myself was not enough that I had to share that with other people and that if I could share it with people what really made a difference not where they just heard it but what they really made a change to
enhance their life that that would make me feel better than virtually anything I could imagine even better than learning that's why I'm talking to you right now on this tape it's why I came in here in the studio and sat in this dark room and talked to you and even though I can't see your face I want to but I can't but it's worth it because I know I absolutely know that if you'll do this for 30 days you're going to see measurable progress in many areas of your life not just one that juices me
it has literally changed my destiny now let's look at the opposite I'll give you a personal example a young man was sent to me for a private consultation and he was from Hawaii and his family sent him with a rather large document approximately 15 pages from the school psychologist saying why this student could not learn effectively and one of the reasons was this young man was dyslexic which means he reverses letters when he reads something for example and first of all this young man comes into my home and he's rather excited to say the least
it's feeling pretty good sits down and all of a sudden he hands me this document and see him immediately start to feel a thing called pain you know like here we go again I read the document from beginning to end and just kind of Mumble a little bit hmm wow hmm and I watched this young man's response what the document basically tells me is that all the people around this young man have decided that he can't learn anything that he doesn't have the aptitude garbage unless there's something physically wrong with your nervous system you can
learn anything it's just a matter of strategy and desire the problem is this kid linked learning in school to being painful why because he's more of a kinesthetic kind of kid what does that mean it means he's one of those more quiet more relaxed he's more Associated to his body than pictures he doesn't talk as fast as I'm talking to you right now he processes things more slowly so I read through this whole thing took one good look at it looked up at the boy took the pieces of paper tore it into shreds and said
this is garbage well that kind of changed his State he started laughing and smiling I said these people they're very nice people but they just don't understand you I can take one look at you and I can tell that you're really good at a lot of things I bet you're really good in sports I said are you good at a particular sport he said yeah I'm really good at surfing and the minute he started talking about surfing you should have seen him you start to feel good pleasure because he knows he's good at that well
why he's thinking of Surfing guess what I do I start talking about learning surfing learning feeling good surfing learning feeling good surfing learning that's how you create a new Association all you have to do is get yourself to feel a certain way make sure you feel it strongly and while you're feeling it link it to something else by repetition I mean isn't that what commercial advertisers did to us how come you say Winston tastes good like a it's because they did it over and over and over and over again now you can speed it up
so you don't have to hear it so many times if you create more emotion so I got him where he was talking about serving boy he was just serving so well just feel incredible talking about this ridiculous wave and right then I said yeah how did you learn to do that and all of a sudden he said well I learned to do that this way and he started changing his neuro Association still pretty soon he talked about learning his voice changed his face bright and he felt phenomenal I said well now let's talk about surfing
and he's did that and I said what would it be like to develop a surfing school and so sure enough he's telling me about surfing talking about school pretty soon school and learning make him feel phenomenal all of a sudden I take out some of the words that specifically it said he could not spell and I said I want you to pretend that you're surfing though so sit like you'd be surfing breathe the way you do when you're surfing and we're going to do this with the kind of Rhythm that you would if you're surfing
let's get this spelling down and we did it for five minutes and also he's spelling perfectly the words that he was supposedly dyslexic with in other words he had an emotional block before all I did was change his Association of learning now this kid was getting D's and F's he went back and got C's B's and A's just with one little 45-minute session of changing his neuro associations how will that change his Destiny ultimately I don't know but I guarantee you one thing it's affecting him right now and what he's doing right now is a
cause set in motion won't you agree there are effects that are measurable right now in his schooling and how he feels about himself and his self-image and it affects more than just surfing it's affecting his own idea of who he is and what he's capable of and as that happens it's taking him in a whole new Direction and ultimately a different Destiny I want you to know as you're listening through these tapes not only are you learning how to take control of your own life but one of my outcomes obviously is for you to learn
to help other people to make changes as well family members friends people you care about business associates I don't care who but see once you learn how to take control of your own life out of your energy and power and enthusiasm you won't be able to help but go work with other people and help them to change you'll see them not doing something inform aside and say look the only reason you're not doing this is because you'd link too much pain to it but let me ask you a question if you don't do it how
painful will it be right you get them to use some of the motivation we talked about yesterday and you'll be able to come in and say look let's just change what you link to this and you're gonna have a whole series of ways of doing this by the time this program is over you're going to get good at this stuff let's take another area of neuro associations what do you associate to giving what does giving mean to you and what does it mean to give of yourself to give of your time to give of your
money your beliefs or associations to giving are going to control your destiny I know for years for me my whole idea of giving was give everything I got that's the bottom line be a giver give a giver never receive anything and that frame of reference made me feel like I was going to have pleasure in my life because I figured hey somewhere in my mind I linked up if I give then people are going to love me they're going to like me that's going to mean pleasure so even though in the moment it may feel
painful to give ultimately it'll be more pleasurable than painful are you following me so what's the problem with that well the problem is it made me this person was a martyr or I gave gave gave gave gave and would not allow anybody to give me back which also means I was cheating them out of the opportunity of having the pleasure of giving to me now how does this relate well I hope to stimulate you to take a look at your associations around giving because if you're a parent you really have a chance to shape the
destiny of these people you call your children for example I have four kids and I remember when my youngest child jarek was around four and a half maybe five years old one of the things that was really important to me was that he learned number one to love school but because I noticed he went to school a few days and he didn't like it too much well I wanted to make sure that for him learning was compelling because I knew it would change his Destiny as it did for me or anybody else that I've met
who learned to love school it really helps you to learn and grow when you love it and you love the environment and two I wanted to make sure that this child was not selfish but was a giver but also as balanced unlike I was so what I try to do is get him linked up so for example recently his grandmother came by and for no particular reason she just showed up with all these balloons to surprise my son jarek boy he was jazzed he would have all this pleasure he felt loved and excited and of
course my mom his grandma got all kinds of pleasure by doing this right she was linked up she saw him turn on and get excited he gave her this big hug and so when I said to him I said okay after he had him for a while I said let me ask you a question how do you think right now you could create even more fun have even more happiness right now now this child's you know four and a half years old so I don't know I said well let me ask you a question you
could keep all these balloons or you could take somebody these ones or maybe even all these balloons and we could go over here to this place and you could give them to them you could give these balloons to these old folks in this old folks home what do you think he's thought for a while I said oh you can just keep them all just for you all right I'm getting this little tonality let him know I didn't improve a thousand percent right and so sure enough we went over the old folks home and sure enough
he got this incredible set of new neuro associations here's this kid who's four and a half walking in for no reason with all these balloons walking up to these people it's not a holiday it's nothing there's no special reason and he goes up and he hands on them you can imagine the amount of pleasure he got all these people say oh God you're the most adorable kid in the world oh you're so incredible God you came and saw us all these hugs I mean he got so much pleasure attached to giving it's a joke with
that kind of Association now what he does in his life is he looks for places to give what will that do to his Destiny well that's a cause and an emotion the effect is he'll be focused on giving instead of taking which means in most relationships people are going to appreciate him I would hallucinate more than somebody to think is trying to get something out of them in addition what direction does that take him what ultimate Destiny I believe one that'll shape his life for the positive let's take a look at some that maybe have
affected you as well how about the area of Health what are some of the neural associations you have there that may affect you negatively see what do you associate for example the drugs if you're the kind of person who made an investment in this kind of a program it's highly unlikely you have got major addictions possible but unlikely but if somebody does take drugs why do they do it I'm for example cocaine cocaine is a hundred billion dollar a year product the number one selling product in America how come they're so effective is it because
they have such great sales people I doubt it the bottom line is cocaine does something that virtually everybody wants it immediately eliminates pain and creates instant what pleasure think about that that's what drives human behavior and by the way now they've made it dirt cheap and we wonder why I have an epidemic on our hands now there's a question how come everyone isn't on cocaine if it does the two things human beings want because some people link up in their mind doing cocaine means ultimate pain pain of being out of control like I would never
take cocaine in a billion years why because cocaine to me means being out of control not having the freedom to really make my life the way I want it to be being addicted which to me is like the most disgusting motion I can imagine being in a situation where I'm doing something unlawful doing something that I've got to do behind somebody's back I mean I everything I can imagine that's filthy or dirty in terms of pictures or images or feelings I would associate to that process being broke wasting my money I associate to it as
well so I wouldn't do it but somebody who does clearly links pleasure to the process why do I have those associations do they just grow up out of the ground no when I was in grade school I had the Good Fortune of watching some films and in those films they showed people that were drug addicted on heroin and LSD and it was during the 60s and I got associations that were so disgusting and so scary and so fearful that those Sensations I don't even remember the pictures or anything else anymore all I know is in
my gut in my nervous system I created ultimate pain to using drugs I never have what about alcohol here's a drug that is commonly used by most of us because we've been programmed we've been programmed to associate drinking alcohol to being pleasurable I got a question for you was it really pleasurable the first time you drank it if you took some hard whiskey and drank it did you go mmm yumbo that's just good stuff I doubt it very seriously you learn to associate pleasure to alcohol the unfortunate thing is somebody taught you to do that
now it may have been through role models but they were originally sold by somebody who sold everyone on the idea that is the manufacturer the person is making the dollars and cents now here's the challenge statistics show year after year that the majority of automobile accidents that end in death are alcohol related it's one of the biggest killers in America yet most people in America have abused or do abuse on a fairly decent regular basis some don't and our society is changing why because now we're seeing on television over and over again things like Mothers
Against Drunk Driving we're seeing imagery we're putting out commercials that get people to associate drinking is not cool or excess drinking let's be specific is not cool that's going to mean death that if you let a friend drive and they're drunk you might as well be killing them those kinds of associations are starting to create cultural changes in the way we look at alcohol as a whole just as cigarettes have begun to change as well now for me I never drank alcohol in any Mass why well because I had a fairly smart mom she was
a good neurosociative conditioning specialist she didn't know it at the time but she created a technology and I've modeled it from her later on one day I watched my father who drank beer every day that was one of his pleasurable things like a lot of Americans and my dad was drinking I want to be like my dad so I wanted to have some beer so I said to my mom and I said I want some beer too here and my mom said no no no no you're not you know that's not what you want to
do it's not good for you it's not good for me how come Dad's doing it well because he's an adult well I want to be an adult right now why do they want to drink the alcohol was it because I tasted it and was addicted to it no because I want to be like Dad because see if you're like Dad that means pleasure you're a big kid you know there you are you and Dad so I want to be like him I thought that would mean pleasure my mom kept telling me no I kept arguing
I had an intelligent mom she stopped arguing with me she said you know what I'll make you a deal here's what you do if I let you drink this then you got to drink a whole six-pack just like that all right and you cannot stop even if you don't want to you got to drink the whole thing is it a deal I said no problem I don't know how old I was maybe 12 years old maybe 13 years old maybe 11 years old something like that at the time but I do remember the experience to
this day I started drinking this drink and I thought God this stuff tastes terrible but see I knew it was supposed to taste good so I went yeah yeah Dad yeah and I drank some more and drank some more and it tasted pretty lousin as I drank more and more I didn't feel very good and after I finally finished the whole first can I said that's enough and I said mom said no no no remember our deal somewhere around the second can maybe two and a half I vomited all over the table all over the
beer all over everything and my mom said keep drinking I said no no no and keep drinking guess what I Associated a beer to this day the smell of beer is something I can't even stand she conditioned me to have a different Association now you might have said well that's terrible I kind of like the results it made me look for other ways to make myself feel good other than something that drastically changed my biochemistry and took me out of control now I'm not making you wrong if you drink obviously I'm not one of those
people that's here to be an evangelist but I do want to give you more choices you're going to learn in volume three how to get the same kinds of feeling changes or what we call State changes in your body and in your emotions that you could get from drugs or alcohol or food but to do it without the use of any of those things but meanwhile right now what I want you to do is take control and take a look at the consequences of your behaviors that's what studying Destiny is all about for me saying
what are the consequences of of the present associations I have in my life where are they taking me are they taking me in the direction I really want to go hey cigarette smoking why do people in our society smoke cigarettes answers real simple because someone trained them to link pleasure to it that's their neuro associations but what's the destiny of all these things think about it did you smoke a cigarette for the first time and go yumbo I doubt it very seriously you probably coughed and choked and your brain went hey stupid what are you
doing here but you kept on smoking why because you watch commercials and you watched your friends and you watched movies where over and over again what was linked to cigarettes you were taught oh think about it a small group of people got together one day and they said you know what we got a product it's Dirt Cheap it's totally addictive if we sell it and we get enough people to get addicted to it we literally can make billions of dollars now one of the guys in the group said we got a problem guys our product
is stinks and it kills people and the other guy said don't worry people are stupid we can train them we'll just condition them to link to cigarette smoking the things they want most things that have nothing to do with cigarettes and what are the things they told you'd get by smoking cigarettes think about it what would you get well you could be cool k-o-o-l you could be independent you could be strong in fact you'd rather fight than switch that makes sense you'd have to punch somebody than switch brands of nicotine you could take in so
for that way I do that is to smoke a cigarette no problem because the pleasure will be worth it in fact that pleasure is much much more real than the pain of a few moments of choking on the cigarette what else would you get if you smoke cigarettes well it's obvious you'd be independent you've come a long way baby and you're not going to go much further if you keep on smoking I mean seriously the bottom line is we've linked all kinds of things here in fact sex is one of the major ones right think
about it but if you smoke you'd be sexy doesn't that make you really you know think of somebody sexy when you smell their breath other than smoking doesn't like turn you on and stuff I don't know about you but it's not high on my list and you know what or you'll be able to relax if you smoke you'll be able to relax that's true if you keep smoking you're gonna be able to relax for a long time seriously what happened you went to smoke the cigarette and your brain went hey stupid what are you doing
but another part of your brain went shut up brain the sex will be worth it you just went on doing it even further see our neuro associations drive us even when they don't make any sense hey can you get somebody to do something that's destructive to just by getting their brain to link up that it's going to be pleasurable you better believe you can think about it I'll give you a classic example you've got to know of World War II the Japanese developed this group of people called kamikaze pilots got people to go kill themselves
how'd they pull that off real simple they got them to associate dying something that would be fairly painful to being ultimate pleasure why because it would honor your family it would honor your country plus you're going to go to a place that's much better than here where there's ultimate pleasure see we can train people to do anything a lot of negative things I watched a film the other day and I saw some negative neuro associations classic example it's a movie is called jackknife I don't know if you've seen it but in the movie Robert De
Niro plays a Vietnam veteran and basically the movie is about his relationships with other people based upon the negative associations that he created in Vietnam or that he unfortunately experienced in Vietnam and the interesting thing is in this movie this man jackknife is known for his destructive behavior and one of those behaviors is when he gets really upset he slams his fists through pain glass now and they think he's a bit crazy well he's courting this woman in the movie and there's a point when he you know she's given him all the signals and he
really feels connected to her and he starts to kiss her and she starts to kiss him and she pushes him away and she goes a little crazy on him and he tries to communicate and it doesn't work and finally she goes just get out just get out and he takes his fist and Wham he slams it through these pain glass and all of a sudden he's bleeding all over the place she immediately freaks out she runs over and says oh my God oh my God what'd you do she takes his hand she tapes it up
she says oh gosh you know it's okay it's okay listen I love the kiss I love the kiss Well after going to the hospital he comes home and makes love to her now let me ask you a question what kind of neural associations do people get from something like that well this guy I'll tell you why he slams his hand through that because even though it's painful his brain links up that it's much more pleasurable in the end because he gets so much attention for it haven't you seen that happen maybe even with kids if
you don't give him positive attention they'll try and do something negative get your attention it's still a way to get a 10 which is pleasure we've got to be very careful about the neural associations we create because a lot of them in life are negative that is we've linked things up that don't relate and they control Our Lives so how do we create neural associations well first of all understand this that you are always creating associations in your mind you're always anchoring things together in your mind it's like I bet there are songs that you
can remember that as soon as you hear that song instantly you remember maybe someone you had a relationship with do you have a song like that that's called an anchor that's a neuro Association our brains whenever we're highly emotional now when I say highly emotional what I mean is we're feeling strong feelings those feelings can be positive or negative like negative ones like depression or frustrated or angry or positive like happiness or Joy or ecstasy anytime we're feeling strong feelings whatever is happening around us consistently at that moment usually gets linked to it that's called
an anchor that's what a neuro Association is so for example if you were in a situation in your life where somebody yelled at you and while they're yelling at you they gave you a certain kind of look later on in your life somebody may give you that same look and you might get angry right away have you ever had that happen you go don't look at me that way and they go what way or I'll give you another example what happens to you when you see a spinning red light in your rear view mirror do
you get a state change you better believe it that's a neuro Association what's happening at that moment is you've learned a link that spinning red light to some rather negative emotions how did it happen well one time you got pulled over you didn't like wake up one day or you didn't get born or you came out of your mother's womb and said okay copper that does not how it happened what happened was you were driving along mind your own business being a good citizen and one day somebody pulled you over for no reason and sure
enough they scared the heck out of you wrote you a ticket and you got mad or you felt scared and maybe that happened enough times to now you just see a spinning red light and you feel State change or you hear the sound you feel a state change is that a fair assessment that's called anchoring again so remember anchors happen whenever we're in highly emotional states by the way they happen even we don't want them to if let's say you've had a horrible day at work and you come home and you're feeling pretty angry and
upset about something and you come home to your husband or wife boyfriend girlfriend spouse whoever significant others they now say and sure enough they try and cheer you up but you're in such a Negative place that nothing works you just stay angry they keep trying to express to you that it'll be okay and you stay angry and you're angry while you see their face angry while you see their face angry while they see their face pretty soon let's say that happens for two three straight days let's say the fourth day you have a great day
God you feel great you can't wait to be home with your husband wife boyfriend girlfriend spouse significant other and you walk through the door feeling great can't wait to be with them you look at their face and within a few seconds you feel angry or also you start fighting for no reason have you ever seen like something like this happen I know not in your life but maybe in other people's lives my hallucination as you probably have that's called anchors we've got to be careful anytime we're in strong States things get linked up that's how
our memories are have you ever noticed like when you remember something many times that memory will remind you of something else like oh I was trying to think of that before oh yeah do you remember this and it's like this network of associations in our mind so that's how the brain works those associations are happening all the time and sometimes they totally disempower us and sometimes they have nothing to do with reality I'll give you an example I was doing a seminar one time here I am bouncing along talking in the front of the room
I had about 600 people in the room and I'm speaking I'm really cranking and up on the stage next to me was this night what I mean is literally a suit of armor and I was using it as a kind of a fun metaphor for the story I was telling at the time and sure enough as I'm talking when I walked in the area of the stage where the Knight was standing all of a sudden my microphone started to go crazy with all the static and then as I walked away the static seemed to go
away as well so I kept on talking and sure enough as I got close to that same spot all of a sudden my microphone the static started going crazy again well you're gonna guess what happened immediately people in the audience turned to me and said it's the night that's the problem stay away from the night and I said boy you guys Sure Link things up pretty quick I'm not convinced I only did it twice and you're already convinced it's the night you've already Associated the night is the problem I said I don't think that's true
and I walked away from the night and it stopped having static and they said c and I walked towards it again and sure enough the static happened again and I walked away and the static kept on going and I kept walking and it kept on going and I walked over the night and it stopped I looked at him I said what do you believe now they looked rather confused what actually turned out was there was a police car going by and was interfering with my signal see a lot of times in life we link up
things we go the reason I didn't succeed is because of this or if this would have happened my life would have been this way or if you hadn't done that this would happen but I got to tell you a lot of our neuro associations have no basis in reality they feel real to us but they are totally disempowering because they have nothing to do with what actually went on so on the next tape what you're going to study is how to change your neural Association specifically step by step but you already know how to create
it if you're an emotional state something happens consistently while you're in the peak you're going to link it up just like Ivan Pavlov and the dogs remember him he took these dogs didn't feed them put food in front of them as soon as they saw the food whammo immediately I felt hungry while they're feeling hungry ring a bell feeling hungry ring a bell feeling hungry ring a bell till pretty soon the two got linked as soon as he rang a bell Wham-O they felt hungry now even though the Bell had nothing to do with it
that's what advertisers have done with you for years it's now time for you to take control back it's time for you to advertise in your own mind so if you want to change the direction of your life your ultimate Destiny and how you feel now you got to change these associations take a look at the most successful people around you and see how one or two simple associations change their entire life look at Mother Teresa who is this woman she is a woman who is about totally giving why because years ago she linked up in
her head that there's going to be massive pain in the world unless she did something on a massive scale to help people she also linked that if she could help people I mean ultimate pleasure and it's controlled her entire destiny Bruce Springsteen years ago linked rock and roll was the way to have ultimate pleasure and the way to avoid pain hey take a look Michael Jackson growing up was not allowed not to practice not to practice meant ultimate pain his family you didn't go out until you've done your practice till you'd gotten your singing your
dancing up to speed and because of that discipline of his need to avoid pain simultaneously he got good and people noticed that and he gave him all his attention all this appreciation and what it created for him was Ultimate pleasure and it's pulled him into a direction in his life that's created ultimate excellence in his particular area of expertise hey Steven Spielberg I mean take a look if you want to understand why people are successful just look at their neural associations that'll tell you what's Driven their life and their Destiny Steven Spielberg one of The
Great Movie Makers I think out there in that he really entertains his audiences in a very powerful and fun way from little kids to people at the most mature of Ages how does he pull it off to affect that many different people because he's a genius obviously well how do they become a genius hey genius is nothing but focusing your action in a consistent way to get a result that you're committed to if you do that every single day and every day you strive to be better and every day you make more distinctions you'll become
what other people call a genius that's called power and why has he done that though why has he spent all of these years focusing on how to change people's States because years and years ago he found out he could have ultimate pleasure by scaring the heck out of his sisters and finally if I got I could do it and make movies and I don't even have to be there and I can scare people that became a driving force was to change people's States and create those feeling shifts in people and he loved it and that
drove him it drove him to go further and further and further now those aren't the only neuro associations but those are some of them so I got a question for you what would be the ultimate neural associations that you would need in order to create your life the way you're committed to having it be in order for you to create the destiny that you really want what would be your associations that you would create or link to things like learning growing giving money challenging yourself taking risks relationships commitment power what are some of the negative
neuro associations that may be holding you back and what are some of the empowering ones you need Let's do an exercise with that right now and then tomorrow we're going to show you exactly step by step how to use neural associative conditioning but right now let's at least get aware of them and make some changes so here's your assignment for today right now pull out your success journal and I want you to write down three neuro associations that you made in the past that have shaped your destiny for the positive and three neuro associations that
you create in the past that are limiting your life even today now for example I told you that for me empowering associations were things like linking alcohol to pain for me because I felt that empowered me I didn't ever have to use alcohol and I've had more energy in my life and more physical health I told you that linking up learning and giving as pleasurable experiences have really shaped my destiny a third one I didn't mention is public speaking a lot of people public speaking is the most painful thing they can imagine in fact on
large numbers of fearless where people have been interviewed public speaking is something think people are as afraid of as much as death sometimes more but for me I Linked UP ultimate pleasure that's the only reason I get to talk to you right now because communicating in public or with large number of people to me is pleasurable it means impact it means making a difference means all those things those would be three empowering ones I told you earlier what some of my negative ones were making a lot of money I linked up to pain so I
didn't have any and I'd make so much money and then I sabotaged myself so I thought making money uh certain amounts okay but too much money oh boy then it's not fair because other people don't have as much as you do I had all those negative associations I Linked UP associations like eating lots of food means pleasure or eating lots of food means love and I gained 38 pounds as a result of it so you got a list of empowering associations and disempowering ones I want you to just get those clearly ones that have shaped
your destiny and I want you to do it right now so take out your success journal and I want you to think and don't come up with the only ones just come up with at least three what are three associations you've made in your life that have altered your destiny for the positive that have shaped you as a person and what are three neural associations that are disempowering you now just identify them now by the way if you wanted to get rid of them all you have to do is link enough pain to keeping them
and pleasure to changing them and your brain will find a way but we'll give you a Step Beyond that on the next tape we're going to study how to use the science of neurosociative conditioning pull out your success Journal go for it now I'll see you tomorrow live with passion [Music] thank you
