of I need five minutes 5 minutes is all you need to turn any video script into a virtual ATM machine if you have the formula I'm going to be sharing with you today and the good news you don't got to be Batman I'm John Bon and this is sales copy [Music] Secrets welcome back and this is my 5 minute BSO formula by popular demand short sweet sax aough all waiting for you if you can follow this formula and of course you can because you are a smart person I know I just feel it and you're
probably also a copywriter you're looking for some tactics some techniques or maybe you're a marketer an online person that's wanting to sell some shizzel you are in the right place this video is for you so let's dive into the training so what I'm going to do is I'm going to open my software program now vsl in case you don't have it you may want to pick it up below it is so worth the investment because that will give you all the copy for every single slide of not just your 5 minute vssl but your 1
minute vssl your 20 minute vsl your full length 60-minute vsl it's a vssl gold mine man so check it out below well worth the investment so I'm going to use this as the teaching tool for the 5minute vsso formula let's go okay I've logged into nvsl I'm at the dashboard which is where I would go to create a project all I have to do is Click create project title my project here and click the five minute version of this right here and click create that's all there is to this so I'm going to go into
one that I've already created for the tutorial open that right now and it's going to load all my slides over here so I've got all my copy slides over here which is sweet very very sweet I can come in here and I can say let me look at all my copy here it is right here all the copy right there and where did that copy come from well it came from the sample slides that I can click over here and I can go to the next step I can click these sample slides I can go
over here I can watch the training right here this is not just vssl software folks this is the number one video sales letter training course ever created it has certainly created the most amount of sales in the market with over 134 billion accounting so it's a lot of sales and it is training wrapped inside software so you can watch the video or you can just run through the training and go boom boom boom boom boom it's up to you I highly suggest you go through the training so let's break down the F minute vsl okay
so we're going to start with the intro and the intro for this is very very simple it's just going to be hey my name is John and I'm using a pattern inter this is my magic jacket that's one of the most famous vsls cuz it was one of it was the first video cells set it was the vssl for every other day diet and that's how I started it so I'm using this as a throwback but you don't have to use a non Seer pattern interrupt you can say hey I'm John I'm going to show
you over the next 3 minutes how you can blank blink blink and you can do this right here so I'm going to show you over the next three and a half minutes how you can lose 65 lbs of ugly fat without doing this so what am I doing here I'm doing the benefit formula over the next 3 and 1/2 minutes this is very important part of this script because when people hear these videos they think it's going to be an hour so you want to make sure hey in three and a half minutes I'm going
to show you how to do X that's about how long you're going to do it before you get to the pitch I'm going to show you how to do X without y okay so it's the benefit formula and that's video Below on the benefit formula it's very simple benefit without pain that's all you got to think of okay I'll show you in in a few minutes and you're also going to be let in on check this out more of the benefit formula so I'm doing benefit formula followed by benefit formula doing benefits benefits why because
you only have five minutes and with such short period of time you want to Stack these benefits on top of each other so right here is the benefit formula personified now I can click here and get it right here I can just get it already written for me what's a great thing about nbsl but all it's going to be is the same exact formula a backdoor secret previously unknown I use copy like that okay that lets you in on how to do without look at this so much as counting calorie pain so it's all benefit
without pain pretty simple then we go to the second step of this which is called the vital connection now the moral introduction is all about how you used to be something different I wasn't always known as The Godfather of the vsl if I was doing a video CS that are on vsls or I wasn't always a guy on a cover of a fitness magazine if I was talking about what I'm talking about here which is you know weight loss no I would say I used to be obese which is true by the way and I
actually had a heart attack in my 30s so all that's true and yeah so I would talk about this talk about myself I would introduce myself in a way that was modest but at the same time said you know I wasn't always known as the world's greatest this or that I wouldn't say world's greatest but if I was I would like I wouldn't know wasn't always known as the world's greatest video zetter guy I could say that however you know really I started off really miserably the first few letters I wrote fail terribly you know
etc etc so I'm modestly introducing myself very important the last part of the modest introduction just make sure you are telling a story that is talking about your pain talking about what you went through in fact it you can detail it as I did over here look I work myself to the bone out of college uh my workaholic schedule nearly drove me to an early grave I hit my 265 lbs I was care flighted out in a helicopter I'm telling a little miniature story but notice how many slides this is 1 2 3 4 5
6 7 8 nine 10 total slides it's not a long story then we transition in What's called the moral Journey the moral journey is very simple this is the aha moment that you had during the worst time of your life where you say something to the effect of I sore to myself I would solve this problem or die trying and I would share it with the world once I did so that's essentially the moral story and through that story became a system so through that more rather that moral underlining of your life like I swore
I promised God that I would do this and share this with the world I promised myself that if I figured out a solution to the problem I would share with as many people as possible and that is why you're watching this video today and through that journey I discovered a system A system that let me X Y and Z and we're right back down to benefits about the system now we went from benefits about watching the video which is the first benefits we went through to benefits about the system hey this system let you X
Y and Z so sometimes they're the same benefits right they're very similar that's okay we want to repeat the benefits and let them know that there's a system behind this that you're going to share that's very important to their success that also comes with all these benefits now we get into what's I call the final transition phrase which is merely saying it's basically an opening of loop it's saying now before I get into all the great stuff about the system got to warn you about the next section which is guess what the big problem the
biggest problem that you face that you don't know that you face and it's caused by a big lie now I set up this big problem and big lie Pretty dramatically I'm talking about over here this is what's preventing you from waking up and seeing the body you've always wanted from getting the energy you need to be fully thriving you are ended up with a body that will betray you leaving you sick and weakly I am getting drama over here right and it all starts with this big lie it's the one that angers me the most
and I talk about a lie a lie is simply something that people believe obviously that isn't true but in this case it's a lie that's perpetuated by an enemy like a like in my case the media uh weight loss magazines for women especially perpet perpetuate this lie that you have to deprive yourself of your favorite foods in order to lose weight you have to be super strict all the time nonsense and I debunk that I enjoy three to four meals of whatever hell I want to eat you know Etc so I break that lie but
I also do that by making sure they know my system is really awesome not only does it not do that you fall into this lie it does something so awesome I can eat 3 to four meals a week off if I want to you know that's pretty cool right that's pretty cool but notice what I do here look if you go on believing you have to eat like you're on death row okay it's only because you haven't watched the next few minutes of this video now this is a tip that's not in now vsl I'm
giving this to you as a bonus tip I love it I saw it once in a vsl that I I can't remember I think it was one that I wrote that I forgot I wrote I think it might have been one that I wrote along with somebody but anyway um I saw this tip and I thought it was great listen if you go on believing lie it's only because you haven't watched the rest of the video only because you haven't watched the next few minutes of this video again this is a great way to get
someone to continue watching the video open a loop right here keep watching now we go right from the big lie and I only included one lie here you can include more than one if you want but it's going to be longer than 5 minutes then we're going to go right to it's not your fault listen this is not your fault and the reason why is because of some enemy okay that's what we're doing in these next two sections this is not your fault prison R prison rations dieting it's not their your fault sometimes we tend
to blame ourselves but I'm not I'm asking you not to do this however I'm asking you to blame somebody completely different now in this case what I did over here check this out blame Oprah blame grocery store tabloids hell even blame doctors i c R it all into one slide okay so that's all I had to do that's said blame Oprah is kind of a joke but Oprah pushes so many you know diet book so I I kind of made that claim but grocery store tabloids really big problem in this or or blame doctors that
know nothing about nutrition blame any of that just don't blame yourself again we're letting the The Listener off the hook so that they don't feel nearly as bad they don't feel like it's all their fault and guess what it isn't all their fault I want to preach on a little bit about this because some people have came up to me and said hey you're this guy that believes in personal responsibility which everyone that knows me knows that that's true why would you say this isn't your fault because it isn't now it's their responsibility and that's
my most famous video sales thatter phrase it's not your fault but it is your responsibility now that you know this information that is 1,000% true a lot of people grew up thinking that they had to finish every bite of food on their plate or they thought Oprah was a good source of information so it's not their fault that they didn't know what I'm about to share nor is it their fault that they turned to all this bad stuff now it is their fault if you will that they're overeating or whatever but as someone who's been
there that knows this believe you me I know there are chemicals that take over in your body and believe you are not in control of your faculties so I'm I'm helping people break this now understand that passion for what I'm talking about has to come out in your vssl your passion has to come out in your vsl rather not mine hopefully not so that's very important now from here we go right into the grand offer which is the pitch okay we're going right from this right here don't blame yourself but look at how I'm doing
it don't blame yourself you didn't know about this breakthrough it's not your fault A system that eat of eating that tricks your body now I go right into more about the system you didn't know about this breakthrough it's a system that tricks your body that eating more food is the only option you elevate your natural burning hormones okay and guess what the grand offer starts right here right here it starts with one sentence and it's an important sentence because this is what we call the primary solution I've covered this in many other videos primary solution
is the unique mechanism that makes your offer click makes it work this is not the name of my book this is the system inside of my book caloric staggering I call this caloric staggering what do I what is this referring to right back here a system of eating that tricks your body into etc etc etc that is what I call caloric staggering it's the vital principle for losing weight in my book fit over 40 now in this example I used fit over 40 cal staggering is actually in in Every Other Day Diet but fit over
40 was the one I used her so now this is very important I am just now getting to the point where I introduce myself I'm John Benson I'm the creator of fit over 40 and the caloric staggering principle very cool little trick that I learned not too long ago from another copywriter pretty cool of putting the primary solution with the title of the book I am the creator of book and of the primary solution which makes I just thought that was a great idea so I included that here one that is seeing men and women
lose weight faster than ever before with without what what am I doing here simple benefit formula only I'm now not applying it to you I'm applying it to men and women everywhere over the age of 40 losing weight left and right without X Y and Z same proc process here now now we're going to transition over to here into right here the USP sorry I forgot to click over there the USP is is a sentence it's a formula I'm going to break out the formula for right here it's one slide long okay fit over 40
is the world's Premier diet and weight loss system okay so what it is for anyone over 40 That's The Avatar who am I talking to that wants to lose all the weight that want that wants to go okay now I included be at 10 or 100 pound Etc and keep it off but the the formula goes right into without pain without resorting to prison ration dining or insane workouts or that only athletes can manage so that is my USP for fit over 40 and then we go into the works even if look this is going
to work for you even if you're this you're that you've gone through this you got through that and this sentence here is everything or if you think you tried everything because that sums everything up nothing someone can say it's like well it doesn't work for me if I have a thyroid condition well I have that right here it doesn't work for me if I have a Wilson syndrome no even if you think you've tried everything okay so this right here sums everything up here would be the testimonials I didn't put them in here I just
put them in the real vssl so you'd say look work for Bob work for Mary work for Sam just make sure your testimonials are FTC approved and then you have a very short call to action are you interested in learning more more or interested in discovering more you you can use a lot of different phrases here now again all you got to do to get those phrases you click this edit button and you go right here you can find all the example for so I've got tons of Copy in here for you to use examples
right here then click on the link below this video right now head on over to our new customer page where you'll find the the deal that we have for you now this is a f minute vsl so I recommend you sending them to a sales letter a full sales letter that's got a very short video at the top of the page of you speaking on camera if preferably and saying hey it's John Benson you just watched my video hopefully you just watched my video on what fit over 40 is all about the page below tells
you even more you can still order today with the discount button you see below this video and you have a timer on the video a timer that starts right when they hit the page and that timer is maybe for 15 minutes okay and you give them a discount plus a couple of bonuses they have a short salesletter page boom you make the sale okay I went through that super fast that is my f minute vsso formula I hope this helps a lot of people were asking for it now you have it now you know how
to apply it again if you want nvsl to help you out click below you can literally get Auto right with the nvsl package click one button all of that written for you all you do is fill in the blanks that are related to you and your offer hope this helps and by the way I'm John binon and I'm here to help make you unignorable [Music]
