Do high ticket sales just make you cringe? Does your level of fear, anxiety, avoidance increase as the price of your program, the cost of investing with you increases? Have you worked really hard just to get to the point of comfortably selling your one on one sessions, but you don't know how to shift into high ticket sales?
Well, guess what? It doesn't have to be that way. I'm Rich Boggs, co founder here at the Brave Thinking Institute, and today I'm going to unpack the psychology of high ticket sales.
Ticket sales to help you create a new empowered mindset around selling high ticket opportunities to coach with you so you can unlock the authentic influencer, the impact person within you and create greater income, much greater impact with the power of enrolling more and more clients into high ticket VIP coaching opportunities with you. And yes, Even if you think you hate selling so many life coaches just struggle, they struggle to make the income. They struggle to make the impact that they deeply desire.
The reason they got into this work because they're at least a little bit sales phobic. They've worked hard to get to this point where they can sell it all, where they can feel comfortable at all selling and they know they want to help people. They know they want to build a sustainable, growing coaching business where they have the impact.
They get to have these moments with their clients where they're helping their clients create new, amazing results. They have a business doing that where they feel secure. where they're growing their business, where they're creating a life that they love, but they fall into this common build it and they will come mindset where they assume that making a website and showing up online will just simply bring in more and more paid clients on its own.
And they never learn how to actually enroll, how to sell their coaching service in any way that feels aligned. Authentic, powerful, positive. You might relate.
Have you ever found yourself saying, Look, I'm a good coach. I'm not a very good salesperson. Well, guess what?
I'm going to challenge that if you do. Chances are just the word sales might send a little chill down your spine or bring up goosebumps. It might bring up images of conversations you've had with some manipulative salespeople or maybe even that classic image of the the Slazy used car salesperson.
You know what I mean? Or maybe it reminds you of all of those MLM texts or DMs. You've probably gotten from a person on Facebook or someone online that doesn't even know you.
There's just pushing their stuff. Maybe you've tried selling your services and you failed. Well, guess what?
That's pretty normal. And here's the good news. There's a simple solution for all of this.
That solution is heart centered sales. Heart centered sales is built on a mindset that selling isn't trying to get people to give you money. Selling isn't banging the drum, screaming, buy my stuff, buy my stuff!
It isn't manipulating people into saying yes to something that they don't really want. Heart centered sales is selling, is serving. Let me explain.
When we sell, when we enroll our clients, when we invite our clients to invest from a heart centered place, we lead with love. Love for their potential. Love for the result that they're dreaming of and the belief that they absolutely can achieve that result.
We lead with this potential. energy for our potential client that this client can create that result. They can create a life they absolutely love.
Our goal is to authentically influence them to say yes to an opportunity to experience more of something they really want. We're speaking with the part of them that wants more. More life, more love.
They want to give more, have more, be more. And they know they know that they can make that leap. So how do you do this?
How do you apply a heart centered sales mindset to high ticket sales? First, let's talk about why high ticket sales matter so much. You see, anyone that wants to experience sustainable, scalable growth and build this abundant coaching business eventually realizes that high ticket sales are not only the key, They're actually the fastest and easiest way to scale your business and walk on that path of abundance.
But if you're stuck in that kind of sales phobia, we call it, chances are you're avoiding offering your services at all, much less offering your services that require a larger investment. But think of it like this. What if the size of the investment actually correlates to the impact of Of the results.
This is just the flip side of the same coin, right? From a sales perspective, we know that people who invested themselves are just more dedicated to the program. They're more committed to the process and therefore, because they're dedicated and they're more committed, what happens?
They take more action in the direction of this new result, and they way more often generate and create the results that they desire. It's why people rarely, if ever, finish free programs. It's because their commitment, their action, their participation isn't backed up with any investment.
They've got no skin in the game. And when you're not invested, as we say, you're not invested. So when we authentically serve our potential clients with a solution to their pain.
And a path to their vision. We're offering them a chance to do what? To invest, to invest their time, to invest their life force, their talent and to invest some of their treasure in a commitment to create a life, a result that they would absolutely love.
This vastly increases the chance they're going to experience the outcome that they desire from a purchasing perspective. We all know that high ticket sales. Also comes with this potential increased sense of a little bit of risk.
And that goes with the territory. You see, no one wants to make a mistake when they're investing in something that they think they would love. And certainly no one wants to make a more costly mistake for a result that they would love even more.
So when selling a high ticket coaching program, it's important to account for this sense of Risk. One of the reasons that heart centered sales work so well with high ticket programs is it inherently keeps potential clients feeling safe, seen, heard, cared about, invited, while also discovering this real amazing opportunity for them to invest in themselves. After all, decisions to invest in the larger, more meaningful changes in our lives The big results that we would love, those decisions are not made in the computer of the brain.
They're made in the theater of the heart. In other words, that moment that we decide to create a new result, to embark on a new path, to create something new that we would love that feels a little larger, we buy on emotion. And then we back it up later with logic.
So the easiest way to accomplish this. Is to design this opportunity to serve each potential client that first builds trust. We create an offer a powerful, effective free strategy session for any high ticket sales offering this simple.
Yet unforgettable session will enable you to embody this heart centered sales approach by authentically serving your potential client's vision in a private, safe, one on one setting. This increases their sense of know, like, and trust, allowing each potential client to experience the impact of your presence. The impact of your purpose, your why, your vibration and your approach is sort of like a sneak peek to the transformative experience they're going to have when they're coaching with you.
This helps them confront that space between where they are now and where they would love to be and the cost of staying where they are, the cost of how long they have felt. sick and tired. How long they have one of this new result.
The cost is very important. This one on one time can be so effective at helping them see the gap, the cost, the vision and the belief coming from you that they don't have to stay stuck, that it just takes one step in this direction of their dream and they are on their way. The sale or the enrollment simply becomes the answer.
To how they bridge the gap, how they take that first step. It feels like this natural conclusion to the conversation. It doesn't feel like other strategy sessions where you're going to have this halo over your head the whole time.
And then when it gets to the end of the call, it's like the horns have to come out. It doesn't have to feel that way. And these strategy sessions do not.
The more you practice this system, this heart centered sales process. The more you're going to serve your clients, the more you're going to realize that selling really is serving the more expansive the transformation your clients will experience, the more expansive the abundance you'll experience in your business heart centered sales. This is the key to confidently, authentically enrolling clients in your services, enrolling clients in your programs, high ticket programs without any.
It factor. There's no it in these sessions that people have learned that coaches might associate with all sales. This is the most authentic and effective way to create this environment of trust, of safety and of transformation.
Just like heart centered sales will absolutely revolutionize The way you approach sales in your business and amplify the success you experience in your life coaching career. There are other must haves to building a thriving, wildly successful coaching business. Click the link below and you'll discover these essential.
Elements. Every successful coaching business needs to thrive and how you can practically integrate each one easily into your new or your growing coaching business. I hope this resource in this video empower you to reach the levels of impact and income that you dream of and beyond.
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