if you're interviewing for a pm role at a top tech company you're most likely going to get questions like what goals would you set for product x in one of my most popular videos i went through a framework teaching you how to tackle these type of questions and lots of you ask for more examples so today i'm going to walk you through a couple more examples using facebook products hey guys i'm diana and i'm a senior product manager at a big tech company in silicon valley california and i teach you the best tips to get
into product management and teach you how to succeed once you've made it to share the framework again we're going to start off with number one what is the product who are the users and what is the value to each of the users in this ecosystem second the north star metric should represent the value to each of the users in the ecosystem number three we're gonna break down the northstar metric into its components so you can think about the funnel or using growth levers number four the last one is the think about downstream metrics and counter
metrics how is this product affecting the rest of the larger product ecosystem if you need a refresher on this framework watch my product interview success metrics and goals video that i'll link above in the end card alright let's talk through the groups product let's start off with the first step the product users and value so what is groups groups is a product that helps organizers create an online community for members who share similar interests how does it work an organizer would create a group on a specific topic they might invite people they already know interested
in the topic and decide to keep the group open where anyone can join or closed where people have to request to join the community then when members join the organizers and the members can interact through posts comments events for example one of my favorite groups is the women in product group that was started by facebook product managers gathering women who are aspiring product managers and existing product managers to help each other because we all know we need more women as product managers still part of the first step let's go into the ecosystem we have on
one side we mentioned organizers they derive value when people not only join their group but they are interacting in the group through comments posts now members who join the group derive value when they're interacting in the group with other members and connecting with them over posts comments reactions and facebook although not a user but a stakeholder they fulfill their mission when they're able to connect members within the group again who share similar interests and how that connection happens is through posts comment reactions and maybe messaging that happens when members want to connect one-on-one now step
number two ask yourself what is a good northstar metric here and in our framework we say a great northstar metric is one that represents the intersection of value for all these users and stakeholders so if i'm looking for a commonality or a common denominator or intersection between the three parties we just talked about it has something to do with interactions via posts comments reactions i don't want to just count one of them because they're all important in their own way so how do i come up with a metric that represents all the interactions happening in
groups my first instinct is maybe just count the number of interactions happening in the groups how many comments are happening how many posts are happening but that's going to end up being a pretty messy metric so instead something simpler to count number of people meaningfully interacting in a group per month and when i say meaningfully interacting i mean posting commenting because those are the most valuable why because these actions create more activity on the platform whereas you can imagine with reactions and likes they're more so fyi so if someone sees it they might not necessarily
interact more and this north star metricon features also represents that people are connecting which again is facebook's mission now the third step let's break down this north star to come up with some other health metrics that contribute to this top line but that we also want to monitor to make sure it's a healthy ecosystem here my tip is think about funnels and growth levers if you think about a healthy groups ecosystem one of the first things is having enough supply or number of active groups available for people to join and further breaking that down i
want enough organizers in the ecosystem to be creating these groups i want to see the number of groups that are created but also the number of groups that are actually activated on top of this i might want to further segment the types of groups that exist on the platform this is not part of my main dashboard but i might want to analyze that to make sure i have a healthy diversity of groups that represents people's interests so that's the group side of the equation now let's talk about the members side of the equation so again
in a healthy ecosystem having supplies important but also having members who want to be part of groups are searching for groups is equally as important so one metric i'll want is the number of active members on the group's platform and if i'm thinking about the funnel i might think how many members are even going into the group's tab to either search for groups or check on their existing groups then i might be asking how many group members are spending more than 30 seconds when they click into the groups tab and then further down the funnel
how many of these people are actually interacting through posts comments reactions likes any type of interaction that's happening beyond just passively scrolling because people in groups don't just get value from reading content but they get value from interacting with the people that share similar interests like themselves or when they share their own content another healthy balance i'll want to measure is the number of join requests because i mentioned earlier for some groups that are closed you'll have to request to join and how many number of approvals obviously it'd be a bad experience if a ton
of people are requesting to join a group but they're not getting their requests to be approved so they can't actually participate in the group so that covers the other health metrics now let's go into the fourth step which is talking about what downstream impact this product can have on the rest of the product ecosystem in this case the facebook product ecosystem so i'd imagine if people are really enjoying groups that might lead to a decrease in the time spent on say news feed or other products and especially a product like newsfeed which is facebook's main
surface for you to stay updated on your friends and families and the main surface where facebook monetizes through ads that might not be great for the newsfeed team who will lose some share in time spent and potential ads revenue and to round it off let's think about counter metrics countermetrics helps us assess that there are not negative externalities happening in the ecosystem for example with the groups product some counter metrics could be the number of groups reported another metric could be the number of members blocked if we see a high percentage of number of groups
that are created we also see a high percentage of number of groups that are reported that's not going to be great because it's telling you a lot of the quality of your groups have some integrity issues have you learned something new so far if so let us know by liking the video and next week we're gonna have a new video teaching you how to ace the product manager interview so make sure you don't miss that by subscribing to the channel now
