hello everyone and welcome to module 5 the Netflix signup strategy in this video we're going to discuss something that many of you will already be aware of this strategy isn't groundbreaking isn't something totally new or something that you probably haven't tried before but it's good to kind of discuss the strategy find our input on it and sort of see when you should use the strategy and important things um important things to remember when actually implementing this strategy into your business it's not something new or groundbreaking but it's defin definitely something that you can use if
you're uh getting a you know if you're facing a lot of high volume or you're selling a more low ticket membership right um and you know you don't have time to do 20 minute conver consultations per free trial meeting right so without further do here's what we're going to cover so we're going to discuss the Netflix free trial strategy and what we really mean by that it's kind of sort of our own spin on it on our own you know we kind of just what I like to do is I always like to you know
word things in a different way but this is is a very known strategy in the fitness industry itself right so um we're going to discuss how to implement this into your own business and you know how to do this when to use this and you know important things to remember so really that's all it uh all that and let's just get into it won't be the longest video probably be around 10 minute Mark I'll try to make this as short as possible I don't want I want don't want you guys to waste any time so
without further Ado let's discuss it so the Netflix free trial strategy so as many of of you know Netflix has found most of its success using a free trial right and it this this business has grown in a massive way in the last 10 years and they mainly grown through this freeze freeze trial strategy that they're using um and the way it works is very simple and many of you will be aware of that they send traffic to their website this can be through ads or organically right the same um this is the same for
you guys and they sign them up to a free trial well Netflix does a 30-day free trial we're doing 7-Day or 10day free trials but Netflix doesn't allow free trials um to occur you know they don't allow signups without credit card info without the credit card info on file right and they very specifically let prospects know hey after these 30 days you'll be signed up to this membership or this membership right you can sign up to different they have different options from cheap to more expensive they sign you up for a free trial to a
cheaper or more expensive s um membership and after the 30 days they charge the card and day then you're you know signed up to that membership right um but what Netflix does is they obviously deliver an amazing product they have so much content they're boosting out content basically weekly with new shows new TV series you know new new movies all that sort of stuff and they have an amazing product and this strategy for Netflix has found this has found so much success because their product is so amazing because if you have a terrible product that
doesn't really um invoke retention and excitement right you're going to get a lot of cancellations and this won't work right so they deliver amazing they deliver amazing an amazing product for 30 days and after that they they use a credit card charge and they have a new customer and they're so confident of their product that they know that this strategy will work and that's why they have such an amazing retention on their free trials because the product is so amazing and they have you know a great way of doing this and this is the same
that you can do for your own business how to implement this strategy this Netflix strategy for your own business and using this program as well so as you can as you understand we're generating appointments through ads organically through database rectification through Facebook ads all that sort of stuff then what you want to do is you want to start these people in a workout say you have five appointments five free trial appointments on a you know on on a DAT you always want them to do a workout as that is the first sort of taste of
how amazing your business is right you definitely want to do this you always want to sign them up to workouts instead of kind of skipping this Al together as when you do a workout people will understand the value of your gym right you don't want to start get into the financials of things without them at least trying a little piece right of your business right and what you want to do instead of what we push what we pushed in module 4 which an amazing strategy that definitely works and if you don't want to use this
keep using that right but what you want to do is instead of doing this massive consultation right and kind of signing them up to these six month packages like um after the sales meeting is getting a simple credit card info on file and letting customers know that after the 10 days that they can s that after the 10 days that they'll be signed up to your unlimited month-to-month package right and that is really it they can obviously cancel any time before those 10 days are up but that is the way you want to do this
you want to get these appointments you want to do a workout and then you want to do a quick five-minute meeting where you get that credit card and all the necessary info on file and let them know that after the 10 days they'll be signed up to their unlimited membership and that they can cancel any time right and the way this the way you're going to do this is you know say you have 100 appointments a month you're going to sign all these people up get credit card inform file yes you're going to get some
cancellations but this truly works if they have an amazing trial experience if your product is amazing right you're going to see a lot of people sticking around right and there's a bunch of ways that you can keep you know a bunch of tactics that we're going to discuss later on this video that you can Implement to keep as many people around after those 10 days you're going to credit card charge them you've got a new customer and then the conversation obviously starts to signing these people up because now you've got them locked down for a
month which is great but we obviously want them for 6 12 you know even longer that's when the that conversation CH starts right this is not something that you can kind of just like okay now nice we've got that month to month let's leave them be their member now no you obviously want that security you obviously want to sign them up after they've sign up for month one to longer packages right so when to use this when is this Netflix strategy beneficial for your business so this Netflix strategy is beneficial if you're dealing with massive
volume and don't have the time slash all staff to do 15 minute consultations or even longer sometimes per Prospect right say you're dealing with massive volume you're doing 10 to 15 appointments you just don't have the staff or the time or simply not the you know the funds to fund all this and do workout and then all bunch of consultations then this is an amazing strategy as you can definitely get say you have 10 appointments a month you can definitely get all those people with credit cards on file and keep the business rolling it's a
lot more quick it's a lot quicker and a lot more efficient but yes there is a downside and that is that people have you know that cancellation that they can cancel right and what you want to do is if you're using the strategies you want to use and Implement as many strategies that I'm going to discuss later to make sure that you get an amazing you know retention on that 10day free trial so you can charge them right so if and this is also great if you're selling a low ticket membership because it might be
worth to use a strategy say you're selling a 30 to 40 or 20 or $50 a month membership it might not be beneficial for you to do these amazing long meetings of course it is if you're signing them up to 12mon packages because then you're selling you know I don't know 300 $400 $500 packages for year uh for uh for a year right then if you're doing that then obviously the consultation might definitely be worth it but but if you simply don't have the staff or you know your membership just isn't worth enough to use
use all this Manpower for these meetings then this is definitely just a great way to sign as many people up and get that credit card on file right and this again like I said this only works if you have a great product and your retention is already good right if you have if you have a terrible attrition rate monthly then this is might be a strategy that you want to stay clear of as a 10-day free trial experience for new prospects isn't going to be great and you're going to get a lot of drop for
it and you're going to waste a lot of money right on getting these appointments so if your cost per client isn't high right so example for big box or less Group Training oriented and this can definitely still work for group training but a lot of I know a lot of businesses it costs you know say you're doing a lot of personal training and you know it just costs a lot of money to keep somewhere around for 10 days right and let them do two three or four workouts right that might just cost too much for
you because you don't have you know maybe you have limited space in your group right and you can't have five free trial people in there then it's definitely something that you might want to stay clear of if you can do this with Group Training then it's obviously great if you can sign up as you know if you can have a lot of free trial people in your group training classes then this is definitely something you want to look at as you probably have to realize that if you sign up see sign people up for 10
a free trials they're going to come around for a minimum of like two times maybe three four is absolutely the max right so you're need to be able to handle that so you get 100 people a month on your free trial you need to be able to you you know give those people the workouts that they want right because that is again if they can't do workouts you know that is again going to hurt your retention on that free trial and they're going to cancel this is also great if you currently have more than eight
appointments a day and don't have the sales people to close them all using our sales process right that's definitely a possibility say you have four people on the same workout time maybe you have maybe you have a you know a allocated spot for free trial members um and maybe might just be too many right yes we're going to discuss group selling as well but there might just be me too many and you might just want to do this very efficiently and very fast then this is definitely a good strategy to look at um and remember
you usually won't be able to sign them up to three six and nine month packages this usually only works with month-to-month memberships right so what you can do is you can definitely sign them up to month month memberships and you definitely want to let them know once they've given you their credit card information right like hey after this you're going to be signed up to our unlimited package so when they do that and when they' when they're signed up right to that month Monon package you immediately want to change the conversation to your cheaper well
quote unquote cheaper three six and ninth month packages right say you're charging 100 bucks a month right now and your 9month package is 80 bucks a month right then you definitely want to change the conversation to that because they've proved they've proved to you and they've shown you that they love the product right they've already paid they've stuck around for 10 days you know and they're on your month of month so it's can't hurt and it's definitely necessary to now change this conversation to longer month packages so you can really lock them in right you
know this is going to require some work after those 10 days and you know the the sales process that we show you um in module 4 doesn't really because we sign them up to 9 month packages immediately right so this definitely is going to require some work in the back end but at least you'll have some cash in the bank from the first month and maybe even a couple months after right so important things to remember sign people up to your most expensive membership monthly unlimited plan it will make the transition to the big packages
a lot easier as you know most expensive membership it's expensive right so it's going to make the conversation and the sale so much easier when you present them with your six 9 and 12 month packages that obviously have a monthly discount and maybe even a enrollment fee discount or a fake enrollment free discount that we show you in module 4 right so once you sign them up to month one you need to change the conversation so they sign up for the big packages use the incentive based pricing in the script right there's no reason to
not use a script after they've signed up for them one month one right there's no reason to do that conf consultation after you've already got some money in the bank from them right and you want to automatically charge their card after the 10 days are up you don't want to let them know give them a call hey you know we're going to sign you up right now you want to let them know once they give you their credit card information right and then put them on autocharge so if you're using stripe for instance you can
just put them on a free trial and put that credit card information in there and that card will be charged immediately after the 10 days are up and never allow cancellations over email right they're able to cancel which is fine you know but you definitely don't want to make the cancellation easy to you you don't want to make the cancellation easy to do right as you know small barriers can have a massive impact on your retention for those first 10 days so tell them that they must call or even better if you can find a
way to you know sell this in a good way meet the person you know meet you in person to cancel right as this gives you the opportunity to objection handle and keep them signed on if they have to call you gives you the opportunity to ask the reasoning for that and objection handle those reasonings and keep them on maybe even off them a small small uh small discount to really just get them over that line what we what we really want to do is not only just get some cash in the bank so you can
you know you know you can basically get an Roi on month one but it's also so we can get some sort of so we can get a Buy in from them and then we can change the conversation so it's fine you know I know that we talk a lot about never discount your membership but it's fine in in this situation if they want to cancel right as this at least gives us a chance and at least a little money in the bank but it gives us the chance to sign them up for the bigger packages
as you'll find a lot of people that want to councel say on day five day six you give them a small discount or you you get a you find a way to get sign them on for at least a month and all of a sudden those will be your longest clients right your your longest stay members so always tell them you can cancel by calling this number or if you want to cancel just come to the gym and you know do that at the front desk and then have one of your salespersons or yourself right
objection handle and the reasoning why they want to cancel so if they don't have a credit card on them and this is rarely true a lot of people more than not a lot definitely some will say oh I don't have a credit card on me I can tell you right now everyone has their wallet on them all the time right you know people are people have to you know it's it's basically Common Sense definitely there is going to be some people that don't but 95% of people will have it on file so what you can
do is try to sign them up online maybe use PayPal if you if you take charges through that or set up a call the same day um so you guys can handle the financials like if they really don't um you know they might not you know might just be a lie which is fine set up a phone call an hour after they tell you right like when home and then you can do that over the phone right I recommend phone call on the same day so last things are keep them hot and engag by sending
them one or two messages before the 10 days are up like hey how are things going well I see you in uh will I see you in on Monday hey you know we've got an amazing workout I think you'll be a great fit for on Tuesday are you coming by or just you know simple checkups and these small small touches um you know these small touches will have a massive effect on your retention for these 10 days make sure that they feel cared about and put put just put just a little effort in the in
the free trial people right put a little extra effort in check up call them ask them how their progress is going if they're feeling well all that sort of stuff and if they want to cancel and all your objection handling has filled ask them if they enjoyed the gym at least because most of them will say yes because they're going to feel bad you know that you know that's just psychology they're going to feel at least a little bad and because you know they're they're canceling and you know try to get the five star review
for them because that's a small effort for them to just leave a great review um if they want to cancel right if they want to cancel so if you make people feel bad for leaving you know like oh that's that's a shame you know I you know I thought this was really going to be a great experience for you something like that something around that they're more likely to give something in return so you might as well ask it's a great way to get a bunch of good good reviews out of your out of your
free trials right um and it's also a good way that you might actually get them back right in the you know maybe 6 months from that um and personal support is key to keeping as many people happy and this will be a very important factor when it comes to cancelling to them cancelling or not right so you need to be extra personal with them and give them the support that they want and really just sort of you know I'd rather give you you know you should probably give more support than um although say this you
know just be as supportive as possible check up call them ask them how things are going you know you know pick them out of the group after the workouts and ask them hey are you enjoying your are you enjoying your experience so far so make sure you're extra nice and supportive to your free trial prospects and actually try people will notice and people will stick around because of small things like that all right that was this video that's the Netflix signup strategy if you have any questions obviously you know ask them in the coaching calls
let us know in the Facebook group or email us and we can maybe set up a one-onone coaching call to you know dive further into this but without further Ado boy people let's get to work and uh get some members goodbye
