so today I'm going to show you how I set up the Facebook campaign to drive leads to this book I'm going to show you how we got all the copy I'm going to show you how we set up the Facebook pixels to not only identify leads but also engage leads which is what the 100 million do leads book is all about I'm going to show you building the entire campaign from scratch using 322 Dynamic creatives so that once we set this up and we hit go like Ronco we can set it and forget it and
all it's ever going to do is just get better over time we're even going to set up an automated rule so that as it gets better it's going to increase the budget to scale automatically this is how you manage a Facebook ad campaign to drive millions in Revenue that takes less than half an hour to build and less than 1 hour a week to manage So today we're not in the office I'm actually in my living room on my laptop cuz I want to drive home just how easy this really is with that being said
take a minute and then we'll get started it's intermission if you want to get the Sops and Frameworks that I use to scale all of my Brands and all of my clients and partners and people that I've taught around the world to build eight and N figure businesses for the better part of a decade check out down below the very first link is the Facebook ads MBA program it's the single best investment that you can make I will work with you directly to give you support for life to make sure that your Facebook ad account
is set up in a way to get you the success that you deserve more success less stress can be yours and with that being said let's get back to it now I'm super excited about we're getting into today but before we do just go take a second and smash the like button I think it's right there yeah go ahead and smash that subscribe ring the bell so you don't miss any future videos um this is going to be super fun and I can't wait to share it with you we also might be joined by a
couple special guests during this so without any further Ado let's dive into it everything is going extremely well and [Music] now [Music] [Applause] [Music] Showtime all right so the very first step is let's go to the website and take a look at what we're promoting now this is the100 million leads lead capture page we have a lead form on this which is great now when you fill out this lead form we're going to fire a lead event there's also opportunity after that to take further action and we're actually going to trigger another event that we're
going to Define as an Engaged lead that's a custom event that we're going to built into the code of the page and I'm I'm going to show you all of that in a little bit to start off with here this is acquisition. comom the $100 million leads live virtual event Saturday August 19th register down below it couldn't be simpler all right so the first thing we're going to need when we're going to build this is ADD copy now one of my favorite things to do for ad copy and we've covered this in other videos is
to scrape the page that we're promoting to find the best keywords and to also take a look at the videos that we're using to promote it however if you take a look at this page there's almost no information Alex has done a tremendous job of building the hype just around his personal brand but we do have a video that's on Alex's YouTube that he's been using to promote this this video is highly edited scripted well and Alex is extraordinarily specific on the terminology that he uses so let's go to that video and use it as
our source material for all of the copy we're going to write with our Facebook ads today so we're loading up Alex's YouTube here so right away we come to the Alex's page and the very first thing the default video that plays is the announcement video for the leads book and we're going to just go ahead and use that as our source material and then go to chat GPT and I'm not only just going to show you my promps I'm going going to share with you in the description the actual conversation from everything that we do
today so you don't have to copy and paste my work you can literally see every step that I do with 100% transparency all right let's get to it so Alex has got this video up here I've got it on mute so it doesn't play around in the background now we're simply just going to grab the share button copy it now the next thing we got to do is open up chat GPT so we've opened up chat GPT so we're going to go ahead head and create a new chat and we're going to go to gp4
we're going to use some plugins so the plugin we're going to use today is called Vox script it's free it will allow us to transcribe YouTube videos now remember Alex is extraordinarily conscientious of the words that he uses the Angles and the intentionality of his marketing so because we already have the highly produced and finalized video from YouTube that is his first hey how are you knock on the door we're just going to go ahead and use use that to write all of our copy so let's go in and start a conversation the first step
is we're going to ask chat GPT I need 20 sets of AD copy to use as a Facebook ad headline now in a 322 ad we're only ever going to use two headlines remember it's three creatives two headlines and two primary texts but we're going to get 20 and then go to another tool to validate all of those for click through rate and search rate and make sure that we're actually communicating to our target audience and the way that they're communicating to us so we can maximize the estimated action rate and the efficiency of our
Facebook ads so we've also gone into this and said please write this in the style of Alex her Moi and we want it to be in his voice now in order to get that we're going to say I want you to take a look at a video from Alex rosi and use that as the material we also want the copy to be written in a short and simple manner because remember it's got to fit in a face ad headline so the characters are constrained and simplicity is what of Alex's key tenaments so let's incorporate all
of that into what we're asking chat GPT to do and the last step here is I'm telling it exactly what I want this copy to do I want it to get somebody who stopped their scroll to watch the video or look at the creative to want to click to take further action and with that being said I say hey chat GPT let me know when you're ready and we push go boom chat's going to come up and say sure I can help with that provide me the specific URL and because we're using Vox script we
can type in the URL directly and it will reference that video it's going to watch the video transcribe the video video use that information to then wrate as 20 Facebook ad headline boom now what I love about this is it's not just spitting me out the headlines because of the way we've written this prompt it's letting us know what it's seen and the way that it's thinking about the content that it's analyzed and it's given us a lot of options remember the goal of this is to Peak Interest in the landing page which is 100%
true and we set that tone in the prompt now we're going to use another tool that I love called vid IQ you to validate these and ultimately see does this vernacular does this string of characters ises this copy match the way people are talking and also resonate with the way that they're searching in a style that also seems a bit unique and won't get us into too much competition with the way other people are talking so that we can stand out so to do that we simply open this up we're going to open up vid
IQ and now we're going to dive into the keyword opportunities section on vid IQ and this is really simple now all we're going to do is put the copy on one side of the screen and vid IQ on the other and we're just going to work our way through copy paste now if we look here we got one that's at a 62 that's great we don't ever want to use if we can help it copy that's outside of the green now this one says exclusive bonuses away at the $100 million leads launch which is 100%
true and super engaging short and Punchy this is fantastic we also have very low competition so we're going to stand out in the way that we're communicating and we have a search volume of nearly 1700 so this is in medium demand which is fantastic we're communicating with people the way that they're trying to communicate with us that is essential so let's see if we can't find any other ones what I like to do here when we have winner is just go ahead and write it in the message so we have another one here your chance
to be a part of the100 million leads phenomenon which I love this is really good copy again so we're going to take this we're going to come down here we're going to just punch it in now if you notice the copy length is getting a little long to be completely Fair something we're probably going to do here is pick one of the long ones and then also mess around with vid IQ and I'll show you each step of the way to come up with something shorter because we want to make sure that every piece of
copy shows up and people are on their phones versus their desktop when their zoom on the computer is different when the resolution is different when they're on a big screen or a small one we're going to have a different character allotment before it just goes dot dot dot and then truncates everything else so in the interest here of making sure that we're learning while we're moving forward we're going to do a copy test of short and long form and I'm super excited to show you how to do that here in a little bit but let's
see if we can't beat a 62 [Music] now look at this we got a 66 this is better than the other two and to be completely fair when I'm looking at it experience the unforgettable $100 million leads launch event that is exactly what we're trying to do and looking at the other ones this is perfect so I'm actually going to take this and we going to replace the other two choices boom now let's dive in and see if we can't beat a 66 that is excellent by the way I rarely ever see things over a
70 but we have nearly a 2,000 in the search volume and our competition is below a 10 it rarely gets better than that so here we go now we've got the 66 but remember we want to try to also have a long form and a short form because we want to make sure that every character is included so let me show you a fun little way to do some work inside of vid IQ and one of the ways we can maximize our short copy is to make sure we're using Alex's name we should leverage some
of the brand in here as an alternative right it's longtail non-branded versus branded search we have to incorporate that level of thinking into our ad so the first thing I want to do is I'm going to go back to one of the suggestions here that leverages Alex's name and we're going to use some of the other tools in vid IQ to help us find the best version of a short form copy so we've dropped in this join Alex heroi in the biggest entrepreneurship event and we see here on the right hand side that the related
keywords Alex Hermos is actually what's doing all of the work so we're just going to click on that now we have a 68 we can't just have Alex her MOSI as the headline we're going to need a little bit more information than that right right so what was the elements of the copy that didn't mention Alex her MOSI that really crushed in the ones that worked the $100 million leads event that's the piece that's missing when we just mentioned his name so what if we include it what we have here is a 55 now part
of the reason that this is a 55 and not much higher is because the competition is higher and to be fair that makes sense right there's a lot of people buying keywords and terms and try and promote things related to Alex or mosy we get that but we also know that we're less concerned about the competition here when we're using branded terms and to be fair Alex heros1 million leads is the most branded term possible when you see an ad that comes by with that headline you know exactly what it is and what we need
to remember here is the human eyeball tracks from the creative to the headline to the primary text so if we have an ad headline that ultimately reinforces what they're seeing in the creative that can overcome some of these less than 60 options now I'm actually really happy with this so I think we're just going to go ahead and use this today we have a very short one that says Alex rosi $100 million leads you literally can't get any more succinct into the point about Alex heros1 million leads event launch and have it to be any
shorter that is maximum efficiency o v would be happy with this and we also have a longer form copy which is experience the unforgettable hundred million leads launch of it so the next prompt we're going to use here is I made two sets of AD copy to use is Facebook primary text we're being very specific about where this sits in Facebook ads and again we want it to be written in the style and voice of Alex heroi so we're going to reference that same video again as the source material how however we're now going to
say that this is going to give additional context to the creative that we're going to use and the copy that's going to be used in the headline that we're going to provide so we're going to be able to say these are the two ad headlines we've chosen to use take into context not only the way that Alex speaks about it in that promotional video but also the ad headlines that we validated against vid IQ indexing it against Google search to make sure that we're understanding the way to communicate with our target audience and the way
that they want to communicate for the best estimated action rate and click the rate possible now what we've done here is say I have the two headlines ready so I want you to ask me for those headlines and the video link let me know when you're ready you hit go and chat GPT is Off to the Races says I'm absolutely ready to assist could you please provide the two headlines you plan to use for the Facebook ads well since we copied it before let's go ahead and use them now what I like to do here
is be again very specific the quality of the response you get is based directly on the quality of your communication and directions that you give so here's how we do it here are the two Facebook ad headlines we are going to use colon paste one and two and then it says after that please share the YouTube link so we can just go back up copy the YouTube link so we can say here is the YouTube link you asked for paste and boom Jack GPT is Off to the Races again and box script is transcribing that
video and we're going to get a very well written out bit of copy now something that's very interesting here is chat GPT is writing the copy specifically to be paired with that headline however because it's both referencing the same Source material and because we are being very specific with the type of content that we're going to use as our creative and I'll show you that in just a bit these are both of the same concept they can be used interchangeably which means our 322 ad is congruent that is the secret power now when it came
back to us we have some really great copy but there's something to be concerned with it's using words like you and your inside the copy now that's not always the worst thing but it can present a bit of a red flag and artificially inflate our CPM so let's modify our original prompt specifically to rewrite the copy without using those key words please avoid using the words you and your and your with the apost save and submit now remember you can always go back and edit the prompts that you've given so when you look back at
this on the log you're actually not going to see the original one but I want you to see the entire process with complete transparency now what I love is we have two very succinct ideas with very well thought out copy that is one 100% in the voice of Alex so we're pretty much good to go with that being said let's dive into Facebook so let's get started in building our campaign we're going to hit new campaign we're going to hit leads we're going to hit continue why cuz we're driving leads let's go straight for it
and the leads campaign options have changed inside of Facebook so you can still use it without using lead form ads which is fantastic cuz we're going to fire the lead event so we want to take advantage of advanced matching as much as possible so that broad targeting is as powerful as it can be so let's go ahead and name this campaign Alex horos hundred million leads book launch event promotion we're going to come down here and hit Advantage campaign budget and drop in 1,000 bucks side note this works if you're doing $20 a day or
$100,000 a day this just happens to be the budget for this campaign don't let the dollar amount scare you now we're going to go ahead and create our first adset here now we're going to make two adsets today and they're going to be complimentary Dynamic creative tests following the 322 method the first creatives we're going to use today are just normal images of Alex thumb stopping pictures of his face these are probably going to appeal to individuals who already know who he is cuz let's be fair his total addressable Market of folks who already know
who he is is in the millions and if this does a really good job of being mid or bottom funnel to get people across the finish line that is fantastic for us we're trying to maximize the efficiency here and if that is a piece of the puzzle then we're doing a great job we should never Focus purely on the best top of funnel or the best bottom or mid funnel creative we should have a strategy to address all parts of the funnel in a cohesive coherent and compliment fashion so this is going to be Alex
Orosi head shots love it now we're going to go to our website of course we're maximizing the conversions we're going towards the lead event and we're going to click on Dynamic creative continue now our audience 18 to 65 plus this campaign specifically is for the United States we're going to do no exclusions and we're going to use Advantage Plus placement now I know folks will be like well why aren't you excluding people that have already bought from him and everything else because if folks are excited about this the odds of them engaging positively is high
and if they've already engaged and they're not likely to take action maybe they'll see it an ad once or twice but they're not going to engage with it heavily so Facebook's Advanced matching is already going to know who's going to respond positively and negatively to this and to be fair positive engagements on our ads are only going to help our cpms so next let's build the ad so now let's go to build our ad we're going to go to our ad creative section and when that pops up we're going to go to the business and
we have an Alex heros1 million doll leads folder that I've uploaded already so we're going to take these three head shots hit continue and Bam we have our creatives in here so now we need to add copy right so let's go back we're going to make this half the screen and grab the primary text that chaty PT made for us here's one great we're going to add a text option here is two please be mindful when doing this that you don't include the quotation marks I see that about 5% of the time it's complete human
error it happens to everyone but double check your work and now let's grab the headlines boom there we go headline number one and here we go with headline number two fantastic now the only thing we're going to need is to drop in the URL for our ad so let's go ahead acquisition. comom back SL leads and drop in the URL boom we're good to go so that is our first ad now I said we're going to go ahead and make two ads today and we absolutely are now we've grabbed head shot but we're also going
to use video now what we need is three videos to utilize for this this so my favorite thing to do is let's go to the organic social so we can go to Alex's Instagram and find all the videos that have to do with the launch of the100 million leads book now we have this one the content unit we also have this one the leads ad and one more down here that we have is the to get engaged leads piece now these are the only three videos that Alex has published since the announcement of the $100
million leads launch event on August 19th so we can just use these three creatives Alex is incredibly intentional with the video that's up here so we already know it's on brand and because one of these videos is basically just a snapshot of the announcement video we are already referencing we know that the copy the creative and the intentionality are completely congruent with everything we've already done so we can literally just drop these right in and they'll be completely in line now we have a concept that is based on head shots of Alex and a concept
based on videos of him doing the work to promote it and we're just going to leverage that for a 322 ad now I happen to already have these assets and I've already uploaded them into the Facebook ad account so let's go ahead and build our ad create this ad set is going to be Alex horoi promotional reels and we're going to copy that also name it the ad and hit continue for here again we're using the website and as we scroll down we can see we are going to be targeting the lead event right and
we're going to hit Dynamic creative yep that's exactly what we want we're going to use the exact same audience which is Broad 18 to 65 plus the United States and Advantage Plus placement so this time we're going to use videos so let's hit select videos we're going to go back to this business folder and utilize the three videos that we've already identified we'll hit continue awesome and we're going to go ahead and use the copy that we've already made right so we're going to grab this drop into our primary text we're going to add one
more text option we're going to grab this drop into our primary text remember to be mindful of those quotation marks we don't want to use those and we're going to grab the headline boom love it and the other headline boom love it and we're going to drop in the URL for the page we're promoting awesome now a quick note if you notice we're doing a concept test between images and video we are also because we're using the same copy in both Concepts running a copy test and as we look at the results of this over
time we might very well see that one of these sets of copy is just a lot better than the other one or we might see that there's no real difference at all either one of those whether it's a win or a loss tells us a lot of information which is incredibly helpful for what we might do for the third fourth or fifth concept when we run this is do we use the same copy or do we replace the one that's a loser or the one that's a winner both times to find a second version of
copy that works for our business objectives we have our campaign when we click into our campaign we've got the promotional reels the video concept and we have our head shots the images concept now we're going to ultimately be optimizing in for the lead event and I'm going to show you one more thing before we go remember I told you I'm going to show you the code that you can install on your website you can track not only leads but engage leads so you can do a qualitative analysis not on just the cost per lead but
how effectively you can drive engaged leads with your lead gen efforts now the reason this is really important is a lot of folks will just say I can get you a million leads for dirt cheap well there's a golden rule than lead gen basically the cheaper the lead almost always the worse it is this is a way for us to do a qualitative analysis of the leads so that ultimately we can focus on do we want more leads or do we want better leads and this is really important based on how our funnel works now
in this case the funnel is purely software so it's 100% a volume game and there's really no added cost if we have a bunch of bad leads and a bunch of good leads however if you have a call center or you have a funnel that requires human effort you're going to ultimately hit a capacity of how much work people can do and when that happens you're going to want to understand the value the volume and the cost of good leads versus bad leads so you can maximize the efficacy and profitability of your lead generation efforts
so last step here is I'm going to show you the pixel code that we're using in this campaign and to be fair I've obus skated it just a little bit because I don't want you to necessarily see the pixel ID but you can 100% go check it out yourself so the first one we're going to run is a page view event right we just want to make sure that we're understanding that people are going to our page the second one also makes a lot of sense this is just a lead event now here's the magic
remember when I said you're going to go to that lead form and fill it out and there's additional actions you can take afterwards what we're going to do is fire an engage lead event when people take that second action something Alex is a big fan of is showing initiative and an Engaged lead and you'll learn a lot more about this when you get to read the100 million leads book but just getting somebody's information is far less valuable than getting somebody who legitimately shows interest and is willing to take action so let's track those people separately
and when we go to our columns inside of our Facebook ads manager we're we going to see not only leads but also engage leads and we're going to be able to see which concept more effectively drives leads versus also driving engaged leads we're going to be able to see conversion rate we're going to be able to see the cost per which is going to allow us to identify the value the volume and the cost of each one of those leads by concept now the last thing I'm going to show you here today is how to
set up an automated rule so that you can have this campaign scale automatically so that you can set it and forget it now internally there's a lead cost Target of $15 so we're going to make sure that if we're getting leads more effectively than that that we can scale into the margin that we've created now to make this work we only need to really launch one Facebook automated Rule and the business rule we're going to Leverage is if the lease over the last 7 days is coming in at an average cost below $15 let's increase
the budget by 5% we're going to do that Monday Wednesday and Friday and I hear you you say well 5% is barely anything 5% a week is 3x a year 5% three times a week is 2x a month now this campaign is ultimately here initially to promote the launch event on August 19th but as soon as that passes we can absolutely swap out the ads that we're using to promote something that's more Evergreen and because we know the value volume and cost of those leads and ultimately the profitability that we're getting from the funnel inside
the business from those leads we're going to continue to be able to scale and do this 100% automatically and that all we're ever going to need is every couple of weeks maybe we launch another Dynamic creative if we need to so the way we do that here is simple we're going to go to rules create a new rule so we're going to call this rule pgs Shand for performance gate scaling this is the $100 million lead campaign and we're going to say $15 CPL plus 5% now we know exactly what this is ultimately going to
do just by the name now we're going to apply this rule to all active campaigns and our action is to increase the budget by 5% and I hear you out there but how can you apply it to all the camp campaigns what if I'm running a bunch of other campaigns don't worry we're going to address that point here in just a bit now we have a maximum daily budget cap of $5,000 that we're going to be willing to spend per day we also want to have this action occur only once a day so let's set
some conditions the very first one is going to be campaign name the campaign name needs to be $100 million leads if that's not in the name of of the campaign then this rule won't run so now we can apply it to all active campaigns but it will filter out any campaign that doesn't contain specifically dollar sign $100 million leads and we have only one campaign that's going to apply to but if we decided to run other campaigns it would automatically apply to those as well and not sort of the trick we could also just do
# pgs there's a million different ways of doing this but you want to use inclusive and exclusive logic here at the name of the campaign or ad set God forbid if you're using now the next rule we want is cost per lead now you will find the opportunity for cost per result but I find that the cost per result functionality breaks a lot of times and can run into a lot of other issues so instead we're going to say cost per lead metap pixel is smaller than $15 cuz remember that's our Target CPL we're going
to do time range of 7 days so we have a trailing 7-Day average and we're going to have this run once a day at midnight happens to be pacific standard now what we're going to do is only let this run on Monday Wednesday and Friday now the reason moris now the reason we're only going to run this on Monday Wednesday and Friday is because we want to make sure that we can track the halo effect of this Facebook ad campaign on our email and search efforts if we have a very good day we don't want
it to scale like five times back to back to back to back to back and ultimately push us well over that CPL Target so remember this campaign is set up for us to set it and forget it and if we do literally nothing and we hit our CPL Target we're going to go from 1,000 to 5,000 a day in less than 3 months that's fantastic and at that point if the effort is still net positive and profitable we can raise that limit from 5,000 to 20 I've done this with Brands where we've gone from a
th000 to 100 in less than a year this is 100% possible and this software to do it is free you never have to touch budgets ever again we can go ahead and hit create and we're done and that's basically it so from Morris in here there you go and Barkley's outside I just want to say thank you very much um this is how you should be setting up your Facebook ad account to again set it and forget it because we have two Dynamic creativ set up in the 322 method we're not going to actually need
to address the creative in any meaningful way for weeks and because we're not touching it Facebook's machine learning is only going to get better with the assets that we have and because this takes place as a part of an omni Channel marketing effort we're going to see better efficiencies over time and when we get better efficiencies that automated rule is going to increase the budget which ultimately means we're going to find a time when that rule just won't fire anymore and when that happens that is when we're actually going to have to go in and
isolate our best post ID drop it into a Winner's ad set turn off that test potentially and launch a new one and we're going to run a 4pi analysis to make sure we understand where in the funnel we have a gap by understanding how Facebook is using our ad so ultimately our new creative test accomplishes business results this is how you manage Facebook this is how I'm regularly managing eight and nine figure businesses working less than an hour a week and if you're putting any more effort into your Facebook ad account than this you're working
far harder than you should to get far worse results than you deserve remember you deserve more success and less stress so that being said if you have any questions about this stuff go ahead drop it in the comment section tag me on social I'll reply back to you and we know that this is going to be phenomenally successful I have very little uh fear about the100 million ads launch not being effective there's already over 10,000 purchases and it's not even launched yet so that being said down below you're going to see links for the Facebook
ads NBA program so you can learn all of the standard operating procedures and Frameworks that I use to scale 8 and N figure businesses on this much work and you're going to learn every step of the way not only how to do this but also how to project manage everything that happens now that you freed up all of your time so you can work on your business instead of failing inside of the ad account so that ultimately you can fire your agency Save A Lot on your overhead and maximize your earning potential you're also going
to see links for disruptor school and for disruptor agency if you're interested in getting to a business partnership with me so for myself Morris and T PPP up over here and Barkley who's living his best life being the porch dog I just want to say thank you very much and remember you will see in the description a link to the chat GPT conversation so that you're not just going to have to try to copy what I said today you're literally going to get complete transparency into every step of the way of every single thing that
I did and so with that thank you very much for your time I know this has been incredibly important for you and you've spent your time with me and that's incredibly important to me if you're listening on the podcast you should probably go check out the YouTube channel cuz there's a lot of video on here that we don't necessarily normally have and YouTube thinks you might like a couple of these videos don't forget to smash the button down here and until next time I'll see you on the internet bye [Music]
