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Watch Me Build A New Brand with ChatGPT

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6.34k5,999 คำ30m readGrade 18
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Lori Ballen
in this video I'm going to show you my favorite prompt I've ever created for chat GPT this is a prompt now that I'm piggybacking on with other strategies in today's video I'm going to show you the one prompt that I created that will literally build out your entire brand and you're thinking brand like just brand colors no I'm talking about your name your tagline your slogan your mvv BP your about page your bio your uh con 365 day content calendar it's going to tell you what platform to work on it's going to give you a
daily schedule it's unbelievable it'll tell you how to monetize it'll tell you what lead magnets to create it's out of this world and I spent a lot of time this year creating it now I do want to let you know a couple of things what I'm going to pull this original prompt right here from my course that I built the course is called build your brand build your bank but I'm going to show you how it works I put together this whole course though for those of you that might be like at a you know
maybe you've already built the preliminary of your brand but now you want to delve more into identifying your target audience well this course has the prompt that goes with it it has the video step by step so you can pick up wherever you're at now this course is also part of my entire uh blueprint coaching program so if you jump into my coaching program you're going to get all 11 courses that I have built this year in addition to a monthly strategy call and a monthly formal training call and our private Community there's so much
I put the links below but I just want to let you know that the first prompt we're going to run is coming right off of this course okay so the original one is right here and we are going to take actually I think we're going to go right from this first one here all right here it is I'm going to tell you what the prompt is but I'm going to copy it right from my course are you ready for this here's the prompt I don't give away my prompts very often this is a big deal
for me because I share the strategies more than I do the exact prompts all right here's the prompt I want you to help me create a brand for my business you will act as a branding coach and interview me that's the big piece right there you'll interview me one question at a time to help me determine my Niche audience and branding after each question wait for my answer before moving to the the next question let's begin now you can use your regular chat gbt you can use 40 you can use 01 you can use mini
it doesn't matter go play with whatever you have okay so I'm going to go ahead and hit enter NOW Watch What Happens great let's start by identifying the foundation of your brand first question what is your business about or what do you want your business to focus on think about the products or Services you want to offer the problems you want to solve or or the goals you have in mind now here's the deal with this let's pretend you don't know let's pretend um all I know is that I want to make money online I
need you to help me explore so Bare Bones you have no clue what you're doing none you don't know what you're going to build this is your starting point is I don't know all I know is I want to make money online or all I know is I want to create content or all I know is that want to write or all I know is that I want to make videos you whatever it is that you're coming to the table with is where you start now if you have a brand or something in mind you
can start with that but let's pretend we don't know so I'm just going to hit enter this is what I do with my beginners that are just taking my coaching program so what are your skills interests or hobbies for example do you like writing do you like photography do you like teaching do you like crafting do you like Tech do you like Fitness even if they seem unrelated list anything you enjoy or feel confident doing this will help us align your business with what you're passionate about okay so I have a brand in mind based
on that question so I'm going to say I'm interested in helping women who are in the empty nesting phase maybe even divorced let's say 40 plus 50 plus okay so this is this is a Niche I've been highly considering expanding on so let's just go with it because that is something I'm passionate about because it's who I am right so let's just say your thing was weightlifting you would have put in weightlifting if your thing was makeup Beauty fashion cats dogs cooking you would have put those in all right what kind of help do you
want to offer these women for example emotional support life coaching Financial guidance fitness personal development career advice or anything else feel free to brainstorm um I'm kind of thinking lifestyle shares like helping women navigate the emotions of this time of life finding themselves um learning to do things on their own now I'm going to add something and this is important you need to tell chat GPT how you operate okay I don't want to be one to one I don't don't like providing emotional support as much as I do inspiring others through my own actions experience
and lifestyle okay because I don't want a handhold that's just not who I am so I need chat GPT to understand that so it doesn't like say you should be a one-onone coach or something like that I do group coaching but I don't like the one toone stuff okay memory updated great you want to inspire through your lifestyle and experiences which can resonate powerfully with your audience question four now I want you to notice see where it says memory updated every answer is being stored to chat gpt's memory bank for you this is huge because
what this is going to do is it's you're teaching chat gbt who you are right now and then later when you ask for a PDF or a lead Magnet or an email or a blog post or a social post or anything like that it's going to pull from the memory of who you are so right now not only are you going to wind up getting your brand colors and all that kind of stuff you're training chat GPT right now on on who you are and what your business is and this can all be changed and
deleted later by the way you're not stuck to this this is a this is an exercise if you want to delete the memory after this you can so great you want to inspire through your lifestyle and experiences which can resonate powerfully with your audience what parts of your own life do you feel comfortable sharing and what do you think would inspire all of it my divorce starting over um learning to do things on my own uh challenges with adult children family um making money all of those things right uh Health Fitness living our best life
you don't have to be perfect and by by the way you can do this with voice too if you have chat GPT on your phone you can actually do this exercise speaking to it so that it'll talk back with you which is a nice fun exercise as well and then when it talks it also stores it here to a document so amazing sharing your full Journey makes your brand authentic and relatable which is key for connecting with your audience question five how do you envision sharing your lifestyle and experiences through a Blog YouTube channel social
platforms courses or combination I need you to help me decide now I already know my answer but I want you to see how this works let's explore your options by focusing on your strengths Comfort level and the audience how do you feel about being on camera or in photos I'm going to say this is where I'm struggling right now I'm great on camera oops that doesn't don't worry about your spelling natural confidence but my aging face really bothers me and that is the that is stopping me from creating this also I don't want to do
hair and makeup 90% of the days I like to work in yoga pants and pajamas and be casual since I work at home not not sure if I should just show up as me and not care but then again I do care I wish I could make the channel only for women then I would probably be fine but men jump on and start commenting and it ruins me okay um I love to blog but do not feel that it it um is as impactful for this type of Niche where I think video is better maybe
podcast but I feel like short form and long form content on video and socials is best for this Niche a Blog would be more likely supplementary okay now it's processing so we're still kind of working through this little back and forth and then the next question is always customized based on your previous answer so Chad jpt says thank you for sharing so openly that helps a lot in shaping your brand strategy let's explore how to work around these concerns would you be open to create creating faceless or semif faceless content voiceovers showing hands or activities
instead of your face as a compromise or would you prefer to focus on embracing your natural casual self well I'm doing faceless now with product reviews and it's working splendidly I don't want to spend much time editing though so not sure I could do short form faceless for a 50 plus Niche but maybe I think honestly I wish I could just show up as me and do the damn thing see how I'm just chitchatting with it on here's the other thing when you answer like your own tone of voice chat GPT is going to start
learning your style and your tone of voice more as well so I like to be very authentic when I'm talking to chat GPT because the more we can the better it's going to do all right here we go question eight what's your biggest goal for this brand building a community sustainable income stream making a big impact all right I'm just going to be really honest it's always um about money plus helping others but yes it's an income stream so that's important because it's going to gear me towards where the money-making opportunities are not just you
know all right so got it focusing on an income do you see yourself offering products Digital Services relying on content mization or maybe both um likely all of it okay no not Services um more than likely add Revenue through platforms plus affiliate marketing maybe courses since I know um since I am a six figure course creator but that could come later all right let's give it a second here that's a solid plan question 10 do you have a specific style or tone you want your brand to convey for example warm and nurturing bold and powering
um I'm told I'm inspiring and authentic let's stay with that I'm a blunt to the point direct but also um empowering people to take action let's go with that now if you don't know your tone of voice you would say I don't know and it will start asking you questions about your tone of voice so any of these you get stuck on just say I don't know or help me now let's refine your audience what struggles or aspirations do you think your 40 and 50-year old audience it has that you can address um watch this
you tell me so I want it to tell me what a 40 or 50 year old audience is going to run into problems I don't want to tell it because it's going to know way more than I do so identifying shifts loneliness financial concern oo this is good confidence dips technology barriers yes rediscovering themselves building Independence Healthy Living starting fresh making an impact all I love all those all right let's focus how you'll Inspire action what types of content do you feels most natural for you storytelling tutorials step-by-step guides motivational content or sharing your daily
routines um I love the short talking head Style videos mostly because I don't have to edit um in my other niches I do a lot of tutorials and step by step so it could lead to that as well I think start I I would maybe start a blog alongside the videos maybe a podcast I've said that a couple times so clearly there must be something in my brain that this might make a good podcast okay great starting with short videos how do you envision monetizing watch this you tell me again get more out of it
you you share the personal stuff let chat GPT share the structure of stuff so affiliate marketing ad Revenue digital product um yes so let's focus on what products um okay um let's not talk about products right now let's build the brand all right save focus on brand so that's the one thing is chat GPT will start to kind of jump you know go forward a little too far it's already it's already into Building Products we haven't even named ourselves yet so you might have to bring it back a little bit what name or identity do
you envision for your brand I'm going to say help me okay personal identity brand something reimagined something unfiltered Thrive after 40 her best life fearless and free boldly midlife ooh nice The Empty Nest Diaries rewriting life the second act Society are you kidding me I have to look at something something the second second act Society because this might end up turning ah somebody already has it I always look to see if there's a dotcom already because I don't like to piggy back on one that yoga pants and dreams pajamas and purpose um that is so
funny uh give me more like number two and number three I like the aspirational and empowering journey and lifestyle focused midlife Unstoppable rise and ReDiscover empowered after 40 next chapter Collective living unapologetically flourish midlife her second Bloom the new you Project Life reimagined second act stories navigating next that's cute you know what I like about something like navigating next is because it could turn into something else like it might start as a midlife blog for women and it ends up turning into something completely different over time um the freedom framework are you kidding me oh
that sounds too much like a digital marketing blog but I love it so I'm going to look it up oh somebody has it so you kind of get the idea here all right let's just pretend um midlife Muse the new you new project newu project.com it's registered but may still be available okay I got one that I I just looked up I see a few in here but one of them that I just found was um the Open Nest no Braven becc coming.com so Braven becoming. comom is does there's no domain taken so that's an
option Brave and becoming. comom so then the other thing that I would go is I would go to something like Instagram and I would look at the usern names so let's go to search and I'm going to do Brave and becoming yeah somebody's got that one so basically all in all I'm going to do my best to try to find um a a doom that's available and a username that's available that could tie into each other that's probably going to be your longest process okay now I already happened to come up with one of these
when I was doing this the first time and it's called life un juggled so I'm going to go with that one let's go with life un juggled I already registered the domain name and this is what I came up with the first time I ran through this brand so I'm going to use it because I still want to build it out so life un juggled it's fresh relatable perfectly encapsulated it's good they like it um what emotions or values do you want the name life un jugle to evoke for your audience for example Simplicity Freedom
I'm definitely going to say freedom and um Joy I really want them to find Joy I want them to find self-purpose and I want it to be exploratory I don't know if that those are emotions I'm just going with it okay um yeah and definitely empowerment okay beautiful question 17 you know the beautiful thing about this you guys none of you are going to get the same results this is going to give you completely unique results because of your different answers there's no cookie cutter branding here so what kind of visual style do you imagine
minimal and clean bold and colorful earthy and warm ooh um please suggest so I don't know yet I'm thinking feminine golden yellow teal blue don't know if I love that one uh coral and Peach see how it's giving you what the colors are and why it suggesting them mix of earthy and vibrant excluding okay kind of um um give me a prompt for a mood board so I can see what this looks like now you don't wouldn't know to do this in my course I have all of these prompts built into there but I want
to show you this I I want to show you what this looks like when you ask for an AI brand board so this is going to give you a quick picture of the brand you just created and if you're going to like it so what I do is I paste The Prompt into ideogram then I'm going to ask for a 916 picture the odds are it won't be perfect but you're going to get a quick glance now these pictures you're looking at are not mine these are just a public library people share them but in
the bottom right you're about to see four um images pop up that are supposed to kind of give you a quick feel for what the vibe is of what you just created and if you don't like this you're going to start over ooh not bad bad very boho which is funny because that's that is something I love is kind of the boho Vibe and this does have a lot of boho Vibe now look what they did they put in mature women it's giving you that kind of yeah this is where we think you're going with
this brand right um this one's cool balance colors you know go the gold kind of represents the Golden Age um I'm not 100 100% sold on this I got to be honest with you I didn't get like the ooh so I'm going to say let's try another idea because it just didn't it didn't make me go oh my gosh that's the one like I you like I have with other brands so what I would tell you is even if it's Clos if it's not invoking emotion in you let's go another Direction um so same things
empowerment or Freedom yeah yes same idea but don't love this Vibe I'm feeling like I may have to go softer and more feminine but let's just see so let's go now it's saying new Vibe modern uplifting playful Elegance orange Dusty Rose sky blue warm beige soft charcoal headlines it's telling you the fonts imagery all right uh um [Music] so give me the yes so now it's saying would you like me to craft another mood board yes okay oh I like where it's going with this one let's see how this one looks so take your time
when you're playing with this part of it it's going to be very important later because all of these colors now are going to be your website they're going to be your business cards they're going to be your PDFs they're going to be your Flyers if you're let's just say you're real estate agent whatever it is this is going to become part it's going to be your social post so you want to make sure that it feels right to you all right here we go fingers crossed oh oo okay I'm liking this bright palette overall I
like the blue ooh love this sunrise Orange Dusty um this is much much better so for the sake of time I'm going to keep going with this I don't still don't think we're spot on you know what I think we're missing is green I just have this feeling that we need more green in there but for the sake of today let's just keep going and I'm going to say let's go with this this now um I need a tagline no you would know to say that so I'm going to say let's go with this what
else do we need for my brand now in my course it leads you through the next prompt but let's just pretend you're running this off of my YouTube video so oh we need a brand mission statement we need to Define your why and your impact we need your audience Persona next we need your tagline we need your content pillars We need oh hold on a second to empower women it's giving you examples to empower women in their 40s and 50s to embrace Freedom ReDiscover joy and navigate life's transitions with confident purpose that's excellent I just
want to change this I'm going to change it to midlife instead of 40s and 50s and then audience Persona uh hold on let me say that right now instead of stating ages let's say midlife hold on I'm going to ask it a question what years are considered midlife maybe I'll start with midlife and move on to see yep that's the range range that's perfect okay that's perfect let's go with that midlife is it that's exactly the age I'm trying to go after 40 to 65 is and I've got some 70y olds in the mix I'm
really really Sprite youthful 70 somethings that are building businesses with me okay um Next Step tagline freedom to flourish in midlife ReDiscover reclaim Thrive oh my gosh that's so perfect okay first I love this ReDiscover oh wait you know what I'm going to say ReDiscover um ReDiscover discover I can't do it discover reclaim is there an RW instead of Thrive ReDiscover reclaim rise or ReDiscover reclaim renew ReDiscover reclaim reinvent oh I'm stuck they're all so good good H let's go with um I got to go with number three cuz you really are Reinventing at this
time of your life all right so we got that so now it's going to take us to our next step mission statement to empower women in midlife to ReDiscover themselves reclaim their purpose and re oh my gosh look how it redid our mission statement now with my RS ah love this now it'll create a new brand board based on this well go back to those colors after we finished all this right so next steps content pillars platform strategy um we need to to you know what I'm going to say recap recap the brand now let's
see where we are with the whole thing this is we don't even need to go a whole lot further but let me show you now what it does life un juggled read I may even changed the brand name now based on that t tagline that's incredible uh ReDiscover reclaim reinvent to empower women in midlife to ReDiscover themselves I want to cry this is so good uh core values Freedom Joy self-purpose exploration empowerment audience tells me who my audience is content pillars personal growth freedom and Independence health and wellness simplifying life this can grow that's very
basic uh visual identity platform strategy YouTube talking head videos blog yeah we need to grow on that that's not enough monetization plan okay it's still too basic but it's a starting point okay um let's elaborate now on platforms and content creation so I really know how to start my business I think we need to incorporate socials like Instagram reals Facebook YouTube shorts and Tik Tock Etc now I'm guiding it if you didn't know where you want to go now you could start just asking it questions like what about this what about this you know that
kind of thing all right let's see where this goes all right so why Tik Tok why Instagram Shorts Facebook posting frequency okay that posting frequency is terrible I'm I'm going to I would I would argue that that's not enough but this is the basics that it's kind of giving you oh and it's tying in Pinterest we didn't even ask for that but I like it because Pinterest is one of my deals so I love that all right so it kind of does this a little bit and I'm going to say something like I think short
form needs to be an everyday activity while long form could be 2 to three three times per week now this is based on my own experience but you could dive in deeper okay so now it's giving us a new content strategy goal okay now watch this so it's kind of saying here's your goal here's your content ideas here's your posting frequency okay then now it's saying so it's basically saying one video every day on Tik that'll post across Tik Tok Instagram YouTube shorts and Facebook that should be a minimum but I like it because it's
doable right next one is long form content two to three times per week you're going to make long form content on YouTube such as how I found joy again oh I want to do this I really need to do this I can feel it in my bones stepbystep guides five ways to simplify your life and midlife you guys I need to do this okay um so now I'm going to say okay great um give me 10 content pillars for this niche I just know I need more than just the four it gave me so watch
how this works personal growth and rediscovery simplifying life freedom and Independence M midlife mindset shifts health and wellness navigating relationships ooh good one rediscovering joy and fun reinvention stories love it Financial Empowerment absolutely 10 style be this is perfection absolute perfection now watch what I can do great give me one video topic now for every day uh uh from January 1 to January let's just pretend I'm starting January 1 to January 30th uh 30 days have September 31 right um don't judge me give me one video topic from now from January 1st to January 31
that pull from each of these categories in a balanced way watch this 31 days look at this personal growth new year new you that's what I would start on January 1 January 2nd how to create a calm morning routine in five minutes I'm going to do this I have to do this and then it says 2024 but let's change that to 2025 why 2025 is the year you should try solo travel all right you now have 30 days 31 days of video ideas now you this is going to be crazy when I show you so
you've got your 31 days I'm going to keep this because I like this so much I really think I might change that name life un juggled though I don't know I'm going to give it have it give me some name ideas so then what you're going to do is you're going to say let's take day number one turn that into a script for the short form so let's just say you've got it but you don't know what to talk about here's a short form script for January 1st opening hook feeling stuck or unsure about this
new chapter in life let's make 2025 the year you disco ReDiscover you then try something new and it tells you it tells you what to say then it's giving you tips for your execution and it's telling you this is a 30second script what if you want to make this a minute long make it 990 seconds let's just say you're going to go you want to maybe you want to join the Creator programs where you get paid for over one minute video so you want your average video to be about 90 seconds it'll change it to
like a 90 second script now you don't have to use a script this is just in case you need help you need more ideas of where to go with this this will literally tell you step by step what to do okay now watch this um we've got 30 days of short form content right um give me uh January to give me January's day uh calendar two days per week long form YouTube ideas now um and it's 2025 here's a January 20125 long form content week one New Beginnings how to ReDiscover yourself in midlife a step-by-step
guide for 2025 overview of ways to reflect ReDiscover passions this is phenomenal I really am kind of an expert in this because I'm over 50 and I've started over so many times and I'm an empty nester divorce so I'm very and I do well financially working for myself I travel alone I feel very comfortable in this space so that's key however this Revol shows you your brand it should be you're like yes this is me if it's not start over start over okay now I've did it so then you can say give me the script
for the first video now watch if this is really going to blow your mind in a second so now you'll get your whole script with that first video now I'm going to stop it for the sake of time then I'm going to say now um give me the blog that would go with this in my tone of voice and brand watch this so you literally could create a blog every day that goes with your short form video or you could literally create a blog every two twice a week that goes with your long form video
those blogs now turn into pins for Pinterest now you're driving traffic through Pinterest now for me it's a little tough although although females are an um a top audience in Pinterest Pinterest is a younger platform so it's not going to be a a slam d as it might if I was a younger woman in the beauty and fashion space but it still has an opportunity there which I like okay so now this blog is not great I've got actual prompts that'll write a better blog but I wanted to show you the example of what this
looks like and I also like see here where it says I rediscovered insert personal example one way to build out this blog would be after you make the video feed it to chat gbt give chat gbt the transcript which you can get from an easy plugin in and then say um now write the blog based on my video but I just wanted to kind of give you an example now watch this what kind of lead magnets could we use for this brand to start building an email list or text list whatever you want to do
or social list and we still call them mailing list whatever what however it is you're reaching them so now it's going to say here's the lead magnets you could build journaling prompts for self-discovery oh I love that idea and I can show you how to build those so easy oh my gosh midlife rediscovery checklist these are incredible 7-Day midlife reset vision board kit oh I this has to be my 2025 project it just has to be it just has to be okay now you could say um um give me the idea of what a sales
funnel could look like that leads them to some sort of digital product I sell so now it's going to create your email sales funnel and it will literally write each email for you okay so we've now we've moved on to lead mag which I suggest having ready to go right out of the gate your first lead magnet from the second you launch have a lead magnet and have an email funnel that has started okay so here's your here's all your email funnels and it will write these for you it tells you the sequence tells you
how to deliver it yada yada okay now I'm going to say give me 10 ideas for digital products I could create and sell right so now we're getting into all the monetization strategy IES here are 10 digital products that align with this okay midlife reinvention workbook and by the way Chachi BT will create all these it will write us the did the and tell us exactly step by step you could say I want to build this in canva tell me how to do it it it's it never stops it will it will work with you
on every piece of this okay then then then you can say now recap our strategy okay so now you're getting a big picture that's buildable later so you've got your brand name your tagline your mission statement your target audience you have your short form content strategy your goals your content ideas your long form video content ideas your lead generation strategy is going to be to build an email list you're going to create a funnel your monetization strategy these are this is where you're going to maybe create some digital products to sell your promotional strategy for
all of these items and how you're going to repurpose them your blogging strategy email marketing Pinterest weekly workflow now once you get this all done you could say you know what let's make those YouTube videos a podcast at the same time and then it will build that in to your strategy anyway I think you get the idea a this is never ending if you love this kind of teaching please join my group coaching program Bon blueprint coaching where I'm teaching everyone how to make more money online and I hope to see you over there
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