this will be a full no guide on things you can do to make more money on your Shopify store in other words increasing your conversion rate in our case we have a 7. 4 conversion rate on the store yesterday which made 5K in one single day this is three times higher than the industry average and this means that out of 100 people who visit our store 7. 4 people buy that's very high and this is also part of the reason why yesterday we made $3,000 in pure profit with this product alone so the question is how do we do that well first things first I have to emphasize here that the design of your store doesn't really matter that much it is not connected to how we designed the store how the logo looks and also how the coloring scheme is we've split tested all these things and we noticed a good logo versus a bad logo doesn't really change anything so what actually makes more people buy well it's basically the offer the main thing you can do is change up the offer in a more compelling way to get more people to buy probably the single most important split test you always have to be doing is your product price if you are selling your product for let's say $29 you just assumed that that is the best price you don't know if $31 or $28 is going to perform better so that's something you have to split test and the ideal way to do that is just add $5 and you subtract $5 so if you're selling something for $29.
99 you're going to split test $34. 99 and $24. 99 and then you just generally see what makes you more money and then you can just adjust because $1 differences matter a lot the best way to do this is the app called intelligence AB testing it's one of my favorite apps and we're constantly using it because what it does is basically it sends 50% of your traffic to one website and then 50% of your traffic to another one and then you can just do one single change in there so for example the price or the headline or whatever it is so the main objective you should be having is not guessing anything the first thing you did was just randomly price your product somehow you did free shipping you did one certain upsell you did one certain price you priced your upsell in a certain way these are old guesses right that's good but you have to change it up to see if your guess was good or bad obviously but none of you guys are doing that which is wild to me and the second thing I noticed what most of you guys are doing is you have a product price let's say $49.
99 and then you have free shipping and then maybe some of you guys have like a post purchase upsell so after somebody bought you offer some them something else and that's basically it you would be shocked on how much more money you can make if you chunk up your price in different segments what you can for example do is you can price your product instead of $449. 99 $19. 99 obviously if you do that you're going to have way more at to cards now profit margins are going to drastically decrease if you only do that well that's why you don't only do that but you do a few other things which is for example you add a checkbox upsell on your product page which is already automatically checked on for let's say $4.
99 if a checkbox is already checked on 70% at least take that checkbox because that's the path of least resistance they don't have to press anything it's just already in their cart and they buy it this is something which works incredibly well then on top of that you have a pre- purchase upsell popup for let's say $9. 99 and if you do that right you can very well reach up to a 50% take rate which means that you're going to add another $5 on average onto your average order value and if you compare all of that with a shipping setting for like $4. 99 or $9.
