the age LAB Works exclusively with businesses around the world dozens of companies from the Auto industry to the insurance industry financial services retailers Pharma and Beyond why because inventing life tomorrow is going to require multiple Services experiences and products that have either yet to be invented or need to be adapted to that new primary consumer working with the age lab is about understanding that consumer's Behavior her wants needs expectations and how to excite and Delight her in an aging world the primary consumer the future is female it's typically from Millennial all the way through to
older adulthood women who are making the bu decisions in real estate in health care in uh consumer products and the like so here at the age lab if companies want to learn not just from us on an engineering level not just from us on a consumer Behavior level but working with other companies that are serving the same consumer to get a multi faet view of how she makes decisions what the new things are that she is doing what are the new opportunities for Innovation to fill that new longevity gap of expectations that white space is
filled here at the a age lab we basically look at how those Behaviors new technologies and new demands translate into new business op opportunity for those Industries and businesses wanting to work with the age lab a successful partnership can be at any number of levels one join the age lab as a member come become part of the community to Simply learn about a domain of interest but understanding that new consumer Behavior worldwide join us on a specific project so that we can work together your people and our people working together in concert to understand the
theory the practice and the profoundly practical of whatever that project may be in transportation and financial planning or home care or smart sensors and services appliances and Beyond or become a partner and what I mean become a partner is come to the lab to say we are in this to stay we understand that the fastest growing consumer Market the most powerful and influential group is the 50 plus around the world we want to work with the age lab to work with other leading companies worldwide to in event not just a new product not just a
new service but a vision of what life tomorrow could be in transportation in housing in consumer products because the longevity economy is not simply about services for older adults it's about inventing a new dream a new definition that old age is actually quite new among the ways that many companies work with us are through consortia that is they would work with us and finance our research and have give and take with their leaders and and our and our students and researchers but another thing that they learn at the table by joining a consortia is not
just pulling Financial Resources by learning with other companies for instance in home Logistics that consorti includes companies that are in appliances door-to-door delivery and Retail Health Care insurance smart sensors pharmaceutical all the people that are in the home but for now they're alone together we bring them to the table to innovate how the future of the home is transformed from place to service platform autonomous vehicles is a con consorti of yes the auto manufacturers second tier Providers Insurance companies and yes it companies by themselves because the autonomous vehicle is not simply an amazing science around
electrical engineering it's about Services it's about insurance it's about many other products so understanding how these different companies can pool resources to get a bigger bang for their buck with others through our research they can also come together at events that we have throughout the year to learn from each other and to come up with new ideas and products and services that not only contribute to Great thetical research here at MIT but hopefully things that they can take away together to commercialize in the marketplace for instance in the longevity Services area and Longevity planning area
we've had a number of financial services companies take our ideas about what life tomorrow could be to help financial advisers create new questions around how to engage people to think about retirement little things like how will you get an ice cream cone sounds like a silly question but it's profoundly about what makes you smile and do you have transportation access to it how are you going to change a light bulb simple silly question but as we age all those conveniences and maintenance things that you did without hesitation in youth may become a challenge later on
how do you plan and finance for that and then finally many Financial companies have taken a third question and actually translated into Market to engage their clients to think about life tomorrow who are you going to have lunch with social well-being now that you're no longer working or the children have moved away how do these things come together if you will to make sure that you are engaged and have purpose in the later the day so taking those questions they've translated into a new narrative not just for retirement planning but navigating longevity the car industry
has learned from by creating new standards around font design to understand how well one can read the dashboard or how different devices are modified so that they can be used to remain cool for the young buyer but profound profoundly youthful and usable for the older buyer so whether it's Financial Services the car and even Tire retail stores Agnes was instrumental in redesigning many pharmaceutical store chains in terms of lower shelves shorter aisles easier checkout better lighting even signage that did not advertise what was in the aisle but signage that said this is the problem you're
trying to solve these are the products that can to help you do it so yes the age lab is about academic research it is about changing life tomorrow but is also about profoundly taking ideas in the laboratory translating them into the living room and into people's lives because we are now turning 74 one every 7 to8 seconds in the United States in nearly 4 to 5 Seconds one turn 74 in Europe and in Japan it's even a shorter time span so while this is research it's time to turn Research into reality
