The age of the personal brand is in full swing. People are making millions, even billions of dollars by having a personal brand. We're seeing it everywhere. People with a personal brand can launch [music] products, services, and businesses and get rapid success. Within 12 months, they can have 1 million, 10 million, or even 100 million worth of revenue. If the personal brand is strong [music] enough, next year, you'll probably see a couple people who become billionaires off of YouTube. Social media star Kabi Lame has secured a near billion dollar deal. However, that age is coming to
an end. there is a closing window where it's not going to be possible to build a personal brand that gets any cutth through whatsoever. Now the reason for that is because of AI. The AI generated YouTube videos, the AI generated content, it gets better and better month by month. The amount of AI YouTube channels now where the AI does the research. It creates the voices. It has an AI avatar. It engages with people who engage in the comments. Initially, that AI activity was nowhere near as good as a human, but it's getting close and it's
going to get so good in the years ahead. But here's where it cannot beat you. It cannot beat you on your lived experience. The things that you've lived through, the pain that you've experienced, the triumphs that you've been able to achieve. It doesn't know what any of that feels like cuz it's never lived. In this video, there's going to be three parts. Part one is going to be discovering your story that contains valuable lessons that your market wants to hear more about. Step two is about testing and getting traction and getting the early stages of
commercial success. And step three is building a system that ramps this up to seven or eight figures worth of revenue year after year after year, even after AI slop comes in and takes over your entire marketplace. Let's get into it. Step one is we need to create stories that are unique to you, but we need to distill lessons that are very valuable for everybody. See, AI has read absolutely everything. It's read every PhD paper. It's read every Nobel Peace Prizewinning book. It's watched every video and read all the comments. It knows absolutely everything in the
world except AI has never lived one day in its life. It's never had a unique experience that is unique to it. The thing that makes you valuable is finding stories that only you could say. So, for example, my first book, Key Person of Influence, focused in on my story of arriving in London with nothing but a suitcase and a credit card, having never been above the equator in my life, and then one year later having a multi-million pound business. That little story captured people's attention, and it contained lessons that everybody wanted to learn. So what
we're looking for is stories that are completely unique to you but contain lessons for your entire marketplace. So how are you going to get these stories? I want you to go through a process called pause reflect document. Pause reflect document means that you go for a nice long walk, you find a park bench or you find a quiet little cafe. You pull out your phone and you look through your photos app. I want you to set your photos app to month by month scrolling. And I want you to go through the last 60 months and
every single month I want you to find a story that you lived that you experienced that contained a lesson that would be valuable to somebody else. Now, you might flick through and go, "Oh, in October 2023, I was attending an award ceremony and we won a customer service award." Or you might say, "Oh my goodness, I had to hire some people in November 2024 and it was really difficult, but we were able to hire a really amazing person." Or, "I worked with a customer and I solved a really complex problem that they had and we
got a great result. It started in 2022 and the result came in 2024." Right? I want you to jog your memory about your stories. You've got unique, amazing stories from the last 5 years. I want you to distill them. I want you to find at least 10 stories and I want you to write down what is the story and what was the lesson that would be valuable to others. So that process is called pause reflect document. A powerful question that you can ask is when was the last time I did something special that would be
of interest to a certain type of person. We got a remarkable result and I can explain how we did it step by step. If you can reflect on the elements of that question, you will get some incredible stories that will be very valuable to other people. Now here's a pointer that came directly from Steven Bartlett. The first time I went on Diary of a CEO with Steven Bartlett, I was really nervous because in the leadup in the previous 3 months, he had had two founders of unicorn businesses who went on the show and it didn't
get very many views. They were three or 400,000 views each and these are people who had built multi-billion dollar businesses. And then when I arrived, I went and did my episode and a couple of months later we had more than 2 million views. I asked Steven Bartlet, "How come my episode got a couple of million views when these other episodes got a few hundred thousand views?" And he said, "Relatable beats impressive." He said, "The stories that people can relate to are more powerful than the stories that people are impressed by." So, if you're waiting until
you cure cancer, launch a rocket to Mars, stop waiting to be impressive. Stop waiting for your stories to be like rare things that only one in a billion people do. What I want you to do is look for relatable stories, things people can relate to, things that represent the next step in people's evolution, not the final step in people's evolution. The reason I really want you to find these stories is AI cannot do this. This is the one thing that you can beat AI at. AI doesn't have any stories. It hasn't lived. It doesn't know
what anything feels like. So, if you can find these stories and if you can articulate the emotions of what it feels like to go through these stories, you've got something unique in the age of AI. However, AI can help you with this. Here's a prompt that I would like you to use with AI to help you to get this step done. The prompt is, I want to share a powerful story of mine with an audience of type of person. The story will be unique to me, but it will contain a powerful lesson for others. ask
me questions and help me to refine my story and distill the lessons. Now, if you get AI to help you with that, you'll be ready to move to step two and you'll be that one step closer to having a personal brand that makes you more than seven figures per year. Step two is where we start building your content strategy to build a sevenfigure asset. And here's what we're going to do. We're going to do some testing. We're going to break up your signature stories into short form and long form content and calls to action. And
we're going to keep it really, really simple. So, a short form piece of content is anything people can experience whether they can watch it or read it in under 3 minutes. Now, there's a few different ways that you can create hooks here. You can do what we call pain, where you talk about a pain that people experience. Prize, you can talk about something that people want, or news, where you can talk about a big event that everybody's heard of or a public figure that everybody knows about that illustrates one of the key points that you're
talking about. So, pain prize and news will always get a little bit of cutthrough if you lead with that in short form content. So, short form content, really, really powerful. We're going to take your stories and break it into short little posts that you can do at least three times a week. What you're going to do from the short form content is you're going to send people to a few pieces of what we call long- form content. And this is going to be signature content that we focus on a process. So, we're going to say
if you want to know how to solve that pain, here's the process. If you want to achieve that prize, here's the process. Or if you want to understand what really went on with the news, here's the process behind that story. So pain prize news into a long- form piece of content that is a process. Now long form content is anything that could be 10 or 15 minutes to a few hours in order to consume. That could be a 1500word blog that you write like a long piece of newsletter style content. It could be a video
that's 10 15 minutes. It could be a podcast episode that's 1 to two hours. But the focus of that long form content is to talk about a process. Now the call to action that you're going to use initially is really really simple. You're going to say, "If you're interested in knowing more about this, drop me a message." Initially, this call to action is the most powerful call to action because every single social media platform has a message button. They can drop you a message in your LinkedIn. They can drop you a message in your Instagram.
Send me a direct message and I'll send you some more information. Or if you want to discuss this with me, send me some information and I'll make a time to talk to you. Because we're not scaling up at this point, we actually want to have real life interactive conversations with people. The perfect scenario is that you end up having 30 meetings with potential customers to learn a bit more about what they found interesting about that story. You want to engage with people. You want to be face tof face with people. You might want to be
on a Zoom call with them. You might want to pick up the phone and actually have a phone call with them because you want to understand how people are thinking. So very, very simple. Step two for creating a sevenfigure content marketing strategy. You're going to break down your signature content into pain, prize, and news. You're going to have a call to action to explore the process with a long- form piece of content. And then you're going to tell people, "Drop me a DM, drop me a message. Let's talk about it. Let's discuss it. I'll send
you some more information or we can talk about it." At this point, it's very simple, but we're about to scale right up to seven or even eight figures worth of business that comes from the scale up strategy I'm about to share with you. Now, right now, your customers are spending an enormous amount of time on social media. They are looking for answers. Everything in their world is being disrupted. They need clarity. They need someone who's guiding them through a process. They want to understand how do I solve this pain? How do I achieve this prize?
How do I get it more urgently? How do I understand what's going on in the world? You're the person who's giving them a process, but it's underpinned with real life stories. You've lived through it, and that's what makes it interesting, and that's what differentiates you from AI. Now, remember, we have a closing window here. Now, in a few years time, AI will be so powerful at predicting your wants and needs that it will be able to come in and create the content before you even know you need it. This is why we must leverage our
personal story and our personal lessons on social media before AI takes over and before AI content is everywhere and we get drowned out. Now, in this step, we want quantity over quality. I don't care if your stories are good. We want to actually just get enough out there every single week that we can start testing. If I could wave a magic wand, I would get you posting multiple times per day. I know that most people won't do that. So, a minimum of three times a week. Monday, Wednesday, Friday. Pain news prize, right? pain on a
Monday, news on a Wednesday, prize on a Friday. At the very least, be testing three pieces of content a week, right? Because we're about to turn this into a business marketing system that gets serious return on investment. Now, one thing I can tell you is that in my businesses, we do content marketing and we do advertising. Our content strategy produces leads at half the price and they convert twice as well. Additionally, if our content marketing game is on point, the cost of each lead from our advertising starts to drop by 10, 20 or 30%. Step
three, we are going to scale up this whole strategy and it is going to bring in so many leads and so many customers that you would have to be doing something seriously wrong in order to not get seven or eight figures worth of revenue. Seven figures is not that big a deal. It's about 25,000 a week. And if you do 25,000 worth of sales per week, you've got a million per year. Even 8 figures of revenue is not that big a deal. If you do 85 sales a month at 10,000 per sale, that's 10 million
for the year. Are you going to do that on day one in business? Absolutely not. Is it easy to build up to having a sales team who can do that? Is it easy to build up to having content that brings in enough leads to do that? In a world where you can reach billions of people online, doing 85 sales a month at 10 grand a sale, is that really a big deal? I don't think so. 25 grand a week, is that really such a big deal? To be honest, I used to do seven figures worth
of revenue over 20 years ago when I was a 22-year-old. Right? It's totally possible. In the times that we're living in, there are people in their 20s doing seven and eight figures worth of revenue just by executing some of the strategies I'm about to share with you right now. So, here's what we're going to do. Every single day, you're going to share something that relates to pain that people experience, something that might relate to a prize that people want to achieve, something that relates to news that people are paying attention to. And every single day,
you're then going to say, "By the way, you may be interested in this signature piece of content." So, if you're interested in this topic, you'll probably be interested in the long form piece of content. If you're interested in this short post, you might be interested in the 15-minute video I just recorded. If you're interested in this short written piece of content, you might want to listen to a podcast episode. Right? So, over here, your signature content will be video on YouTube. You'll probably do a podcast episode that might be on Spotify or YouTube. You might
have a book available on Amazon. A book is long form content. You could have a newsletter. LinkedIn is really really good at giving a newsletter publication platform or you might have an SEO optimized blog on your website. So any of these are going to be long form content. They take about 5 10 15 minutes to digest. If it's a podcast episode or a book, it could be several hours to take on board. So short form into long form, long form into call to action. A never- ending waiting list is something like what Rolex has where
you can't buy a watch, you can only join the waiting list. An assessment is like the key person of influence assessment where you do your personal brand test. A webinar could be a 45 minute to 90minute webinar where you actually take people through a step by step and you do an introduction to what it is that you do. And a miniourse could be an introduction to how to get the type of results people want as well. All of these require people to opt in. And when they opt in, they're giving their name, their contact information,
they're giving their phone number, their email address, and they're giving permission for you to get in touch with them and start the process of making a sale. This will give you an endless stream of hot leads because people have engaged with the short form. they've consumed some long form and now they're opting in to engage with your business. You cannot possibly get hotter leads than this. And if you can automate that whole strategy, every single week you'll have enough leads to make seven figures worth of revenue. Now, what happens next? Obviously, we end up with
sales calls or we end up with follow-up sequences or we have special offers on text or email. All of those three things translate people into the sale. So, you've got a constant pipeline of warm leads turning into hot leads turning into sales. Now, all of this is underpinned by your personal brand, not your business brand. See, your personal brand gets 20 times the cut through as your business brand. Imagine paying 95% tax rate as the amount of tax that you pay. If you do a business brand versus a personal brand, you're going to pay a
95% attention tax. Social media was built for personal brands. It was never built to amplify business brands. So, it's your personal brand that is sharing the short form content. It's your personal brand that is sharing the long- form content. and it is your business brand that finally gets people to connect at the call to action level. This is where they translate from personal to business here. Okay, so now we've got the theory. Let's talk about the things that are going to hold you back and let me share with you some experiences that you're going to
find useful in implementing this. The first thing that holds people back is they say, "Daniel, I don't have an audience. I don't have lots of followers like you do." The good news is that we're actually not in the age of social media anymore. We're in the age of algorithmic media. Social media used to tell you what your friends were doing. Algorithmic media shows you content on topics that you're interested in. Now, you've experienced this. You've been scrolling through Instagram and seen people that you do not follow, but they're saying something that you're interested in. Instagram
already understands that, and it's finding new people for you to follow based upon topics, not based on friendship groups. So, the way that you know this is working is that these topics are landing. The algorithm is figuring out that there is an audience for this, and you're going to get direct feedback. If the algorithm doesn't pick it up and it doesn't show it to people, then you're not talking about the topics that people care about. If the algorithm does show you to people who are interested, it means that there is an audience of people out
there who want more of what you've got to say. Double down on it. When I built my profile, I did that in the age of social media, which meant that I had to win people over one at a time. More recently, I've been launching channels in the age of algorithmic media, and I've found it so much easier. It took me so much effort in the age of social media to get 20,000 followers, and it's been so much easier to get over a 100,000 subscribers in the age of the algorithm. Please do not let this hold
you back. It doesn't matter if you've got a social media following today. It only matters that you're talking about the topics that people are interested in. Now, you've probably heard about the term SEO, search engine optimization. Now, that is also being replaced by AIO, which is AI optimization. And what that means is that if you start putting out a lot of great content in the next year or two, the AI algorithms are going to pick up on that and they're going to start recommending you in the AI chat bots. So more and more when people
are engaging with their AI chat bots, it's going to give people answers to their questions and then recommend your piece of content as a link. I've noticed that my content is already being recommended by Chat GBT, Claude Perplexity, and Google Gemini. And this is not vanity metrics. Our business is exploding as a result. Last month was a record month in all of my businesses. We are doing exponential growth in our sales and it's effortless and it's fun because we're getting this strategy right now. Don't take my word for it. Go to my LinkedIn, you'll see
that I'm posting every single day. Go to my YouTube, you'll see short form content every day. Go to my Instagram, you'll see little bits every single day. All of it is going from short form to long form to call to action. It's a simple little strategy, but it works. Now, my businesses are not doing seven figures worth of revenue. We're doing eight figures worth of revenue off the back of this strategy. I'm not talking about a million a year. I'm talking about a million a month. Can you imagine a perfect customer who's got money to
spend? They go to ChattBT. They ask a question and it recommends your piece of content as the thing that they should engage with. As a result of that, that person watches your video, clicks on your call to action, engages with you and with your business, and then they spend their money with you. That really happens in real time every single day. People are shopping on Chat GBT. Now, SEO is already saturated. You would have to spend months, maybe years, catching up to your competitors on SEO. But AI is an open opportunity. Now, because you've watched
to the end of this video, I'm going to give you one special little bonus, and that is that AI ads are either here by the time you watch this, or they're coming very, very soon. I'm old enough to remember when Google launched ads, and for about a year to two years, ads were so cheap that you could win clients for pennies. Then I watched Facebook do the same thing. Facebook never had advertising on the platform, and then they launched ads, and for a year to two years, you could get incredibly cheap leads and make huge
money. I wish I had have doubled down and gone allin on Google ads and Facebook ads when I had the chance cuz I was doing business at the time, but I wasn't brave enough to seize the moment. Already Sam Alman has told us that AI ads are coming any day now. And what that means is that 800 million people a week are searching on chat GBT for particular relevant things that relate to your business. And you're going to be able to advertise right at the moment that they're actually completely engaged in that search in that
conversation. Be ready for that short window with AI ads. See, here's the thing. Big corporations, they take six months to discuss an idea, 6 months to test an idea, and then the following year they come in heavy. Which is why there's always a 1 to twoyear gap before the big budgets come into these new platforms. That is where your small business has room to really, really put some money in the bank. Now, if you enjoyed this video, you're going to want to check out my other video about how to become famous in your industry. Click
on that video. It's a long form piece of content with a call to action in it, and I think you'll actually see what I'm doing there. I hope your business is succeeding and I hope you're doing well. The age of the personal brand is in full swing. People are making millions, even billions of dollars by having a personal brand. We're seeing it everywhere. People with a personal brand can launch [music] products, services, and businesses and get rapid success. Within 12 months, they can have 1 million, 10 million, or even 100 million worth of revenue. If
the personal brand is strong [music] enough, next year, you'll probably see a couple people who become billionaires off of YouTube. Social media star Kabi Lame has secured a near billion dollar deal. However, that age is coming to an end. there is a closing window where it's not going to be possible to build a personal brand that gets any cutth through whatsoever. Now the reason for that is because of AI. The AI generated YouTube videos, the AI generated content, it gets better and better month by month. The amount of AI YouTube channels now where the AI
does the research. It creates the voices. It has an AI avatar. It engages with people who engage in the comments. Initially, that AI activity was nowhere near as good as a human, but it's getting close and it's going to get so good in the years ahead. But here's where it cannot beat you. It cannot beat you on your lived experience. The things that you've lived through, the pain that you've experienced, the triumphs that you've been able to achieve. It doesn't know what any of that feels like cuz it's never lived. In this video, there's going
to be three parts. Part one is going to be discovering your story that contains valuable lessons that your market wants to hear more about. Step two is about testing and getting traction and getting the early stages of commercial success. And step three is building a system that ramps this up to seven or eight figures worth of revenue year after year after year, even after AI slop comes in and takes over your entire marketplace. Let's get into it. Step one is we need to create stories that are unique to you, but we need to distill lessons
that are very valuable for everybody. See, AI has read absolutely everything. It's read every PhD paper. It's read every Nobel Peace Prizewinning book. It's watched every video and read all the comments. It knows absolutely everything in the world except AI has never lived one day in its life. It's never had a unique experience that is unique to it. The thing that makes you valuable is finding stories that only you could say. So, for example, my first book, Key Person of Influence, focused in on my story of arriving in London with nothing but a suitcase and
a credit card, having never been above the equator in my life, and then one year later having a multi-million pound business. That little story captured people's attention, and it contained lessons that everybody wanted to learn. So what we're looking for is stories that are completely unique to you but contain lessons for your entire marketplace. So how are you going to get these stories? I want you to go through a process called pause reflect document. Pause reflect document means that you go for a nice long walk, you find a park bench or you find a quiet
little cafe. You pull out your phone and you look through your photos app. I want you to set your photos app to month by month scrolling. And I want you to go through the last 60 months and every single month I want you to find a story that you lived that you experienced that contained a lesson that would be valuable to somebody else. Now, you might flick through and go, "Oh, in October 2023, I was attending an award ceremony and we won a customer service award." Or you might say, "Oh my goodness, I had to
hire some people in November 2024 and it was really difficult, but we were able to hire a really amazing person." Or, "I worked with a customer and I solved a really complex problem that they had and we got a great result. It started in 2022 and the result came in 2024." Right? I want you to jog your memory about your stories. You've got unique, amazing stories from the last 5 years. I want you to distill them. I want you to find at least 10 stories and I want you to write down what is the story
and what was the lesson that would be valuable to others. So that process is called pause reflect document. A powerful question that you can ask is when was the last time I did something special that would be of interest to a certain type of person. We got a remarkable result and I can explain how we did it step by step. If you can reflect on the elements of that question, you will get some incredible stories that will be very valuable to other people. Now here's a pointer that came directly from Steven Bartlett. The first time
I went on Diary of a CEO with Steven Bartlett, I was really nervous because in the leadup in the previous 3 months, he had had two founders of unicorn businesses who went on the show and it didn't get very many views. They were three or 400,000 views each and these are people who had built multi-billion dollar businesses. And then when I arrived, I went and did my episode and a couple of months later we had more than 2 million views. I asked Steven Bartlet, "How come my episode got a couple of million views when these
other episodes got a few hundred thousand views?" And he said, "Relatable beats impressive." He said, "The stories that people can relate to are more powerful than the stories that people are impressed by." So, if you're waiting until you cure cancer, launch a rocket to Mars, stop waiting to be impressive. Stop waiting for your stories to be like rare things that only one in a billion people do. What I want you to do is look for relatable stories, things people can relate to, things that represent the next step in people's evolution, not the final step in
people's evolution. The reason I really want you to find these stories is AI cannot do this. This is the one thing that you can beat AI at. AI doesn't have any stories. It hasn't lived. It doesn't know what anything feels like. So, if you can find these stories and if you can articulate the emotions of what it feels like to go through these stories, you've got something unique in the age of AI. However, AI can help you with this. Here's a prompt that I would like you to use with AI to help you to get
this step done. The prompt is, I want to share a powerful story of mine with an audience of type of person. The story will be unique to me, but it will contain a powerful lesson for others. ask me questions and help me to refine my story and distill the lessons. Now, if you get AI to help you with that, you'll be ready to move to step two and you'll be that one step closer to having a personal brand that makes you more than seven figures per year. Step two is where we start building your content
strategy to build a sevenfigure asset. And here's what we're going to do. We're going to do some testing. We're going to break up your signature stories into short form and long form content and calls to action. And we're going to keep it really, really simple. So, a short form piece of content is anything people can experience whether they can watch it or read it in under 3 minutes. Now, there's a few different ways that you can create hooks here. You can do what we call pain, where you talk about a pain that people experience. Prize,
you can talk about something that people want, or news, where you can talk about a big event that everybody's heard of or a public figure that everybody knows about that illustrates one of the key points that you're talking about. So, pain prize and news will always get a little bit of cutthrough if you lead with that in short form content. So, short form content, really, really powerful. We're going to take your stories and break it into short little posts that you can do at least three times a week. What you're going to do from the
short form content is you're going to send people to a few pieces of what we call long- form content. And this is going to be signature content that we focus on a process. So, we're going to say if you want to know how to solve that pain, here's the process. If you want to achieve that prize, here's the process. Or if you want to understand what really went on with the news, here's the process behind that story. So pain prize news into a long- form piece of content that is a process. Now long form content
is anything that could be 10 or 15 minutes to a few hours in order to consume. That could be a 1500word blog that you write like a long piece of newsletter style content. It could be a video that's 10 15 minutes. It could be a podcast episode that's 1 to two hours. But the focus of that long form content is to talk about a process. Now the call to action that you're going to use initially is really really simple. You're going to say, "If you're interested in knowing more about this, drop me a message." Initially,
this call to action is the most powerful call to action because every single social media platform has a message button. They can drop you a message in your LinkedIn. They can drop you a message in your Instagram. Send me a direct message and I'll send you some more information. Or if you want to discuss this with me, send me some information and I'll make a time to talk to you. Because we're not scaling up at this point, we actually want to have real life interactive conversations with people. The perfect scenario is that you end up
having 30 meetings with potential customers to learn a bit more about what they found interesting about that story. You want to engage with people. You want to be face tof face with people. You might want to be on a Zoom call with them. You might want to pick up the phone and actually have a phone call with them because you want to understand how people are thinking. So very, very simple. Step two for creating a sevenfigure content marketing strategy. You're going to break down your signature content into pain, prize, and news. You're going to have
a call to action to explore the process with a long- form piece of content. And then you're going to tell people, "Drop me a DM, drop me a message. Let's talk about it. Let's discuss it. I'll send you some more information or we can talk about it." At this point, it's very simple, but we're about to scale right up to seven or even eight figures worth of business that comes from the scale up strategy I'm about to share with you. Now, right now, your customers are spending an enormous amount of time on social media. They
are looking for answers. Everything in their world is being disrupted. They need clarity. They need someone who's guiding them through a process. They want to understand how do I solve this pain? How do I achieve this prize? How do I get it more urgently? How do I understand what's going on in the world? You're the person who's giving them a process, but it's underpinned with real life stories. You've lived through it, and that's what makes it interesting, and that's what differentiates you from AI. Now, remember, we have a closing window here. Now, in a few
years time, AI will be so powerful at predicting your wants and needs that it will be able to come in and create the content before you even know you need it. This is why we must leverage our personal story and our personal lessons on social media before AI takes over and before AI content is everywhere and we get drowned out. Now, in this step, we want quantity over quality. I don't care if your stories are good. We want to actually just get enough out there every single week that we can start testing. If I could
wave a magic wand, I would get you posting multiple times per day. I know that most people won't do that. So, a minimum of three times a week. Monday, Wednesday, Friday. Pain news prize, right? pain on a Monday, news on a Wednesday, prize on a Friday. At the very least, be testing three pieces of content a week, right? Because we're about to turn this into a business marketing system that gets serious return on investment. Now, one thing I can tell you is that in my businesses, we do content marketing and we do advertising. Our content
strategy produces leads at half the price and they convert twice as well. Additionally, if our content marketing game is on point, the cost of each lead from our advertising starts to drop by 10, 20 or 30%. Step three, we are going to scale up this whole strategy and it is going to bring in so many leads and so many customers that you would have to be doing something seriously wrong in order to not get seven or eight figures worth of revenue. Seven figures is not that big a deal. It's about 25,000 a week. And if
you do 25,000 worth of sales per week, you've got a million per year. Even 8 figures of revenue is not that big a deal. If you do 85 sales a month at 10,000 per sale, that's 10 million for the year. Are you going to do that on day one in business? Absolutely not. Is it easy to build up to having a sales team who can do that? Is it easy to build up to having content that brings in enough leads to do that? In a world where you can reach billions of people online, doing 85
sales a month at 10 grand a sale, is that really a big deal? I don't think so. 25 grand a week, is that really such a big deal? To be honest, I used to do seven figures worth of revenue over 20 years ago when I was a 22-year-old. Right? It's totally possible. In the times that we're living in, there are people in their 20s doing seven and eight figures worth of revenue just by executing some of the strategies I'm about to share with you right now. So, here's what we're going to do. Every single day,
you're going to share something that relates to pain that people experience, something that might relate to a prize that people want to achieve, something that relates to news that people are paying attention to. And every single day, you're then going to say, "By the way, you may be interested in this signature piece of content." So, if you're interested in this topic, you'll probably be interested in the long form piece of content. If you're interested in this short post, you might be interested in the 15-minute video I just recorded. If you're interested in this short written
piece of content, you might want to listen to a podcast episode. Right? So, over here, your signature content will be video on YouTube. You'll probably do a podcast episode that might be on Spotify or YouTube. You might have a book available on Amazon. A book is long form content. You could have a newsletter. LinkedIn is really really good at giving a newsletter publication platform or you might have an SEO optimized blog on your website. So any of these are going to be long form content. They take about 5 10 15 minutes to digest. If it's
a podcast episode or a book, it could be several hours to take on board. So short form into long form, long form into call to action. A never- ending waiting list is something like what Rolex has where you can't buy a watch, you can only join the waiting list. An assessment is like the key person of influence assessment where you do your personal brand test. A webinar could be a 45 minute to 90minute webinar where you actually take people through a step by step and you do an introduction to what it is that you do.
And a miniourse could be an introduction to how to get the type of results people want as well. All of these require people to opt in. And when they opt in, they're giving their name, their contact information, they're giving their phone number, their email address, and they're giving permission for you to get in touch with them and start the process of making a sale. This will give you an endless stream of hot leads because people have engaged with the short form. they've consumed some long form and now they're opting in to engage with your business.
You cannot possibly get hotter leads than this. And if you can automate that whole strategy, every single week you'll have enough leads to make seven figures worth of revenue. Now, what happens next? Obviously, we end up with sales calls or we end up with follow-up sequences or we have special offers on text or email. All of those three things translate people into the sale. So, you've got a constant pipeline of warm leads turning into hot leads turning into sales. Now, all of this is underpinned by your personal brand, not your business brand. See, your personal
brand gets 20 times the cut through as your business brand. Imagine paying 95% tax rate as the amount of tax that you pay. If you do a business brand versus a personal brand, you're going to pay a 95% attention tax. Social media was built for personal brands. It was never built to amplify business brands. So, it's your personal brand that is sharing the short form content. It's your personal brand that is sharing the long- form content. and it is your business brand that finally gets people to connect at the call to action level. This is
where they translate from personal to business here. Okay, so now we've got the theory. Let's talk about the things that are going to hold you back and let me share with you some experiences that you're going to find useful in implementing this. The first thing that holds people back is they say, "Daniel, I don't have an audience. I don't have lots of followers like you do." The good news is that we're actually not in the age of social media anymore. We're in the age of algorithmic media. Social media used to tell you what your friends
were doing. Algorithmic media shows you content on topics that you're interested in. Now, you've experienced this. You've been scrolling through Instagram and seen people that you do not follow, but they're saying something that you're interested in. Instagram already understands that, and it's finding new people for you to follow based upon topics, not based on friendship groups. So, the way that you know this is working is that these topics are landing. The algorithm is figuring out that there is an audience for this, and you're going to get direct feedback. If the algorithm doesn't pick it up
and it doesn't show it to people, then you're not talking about the topics that people care about. If the algorithm does show you to people who are interested, it means that there is an audience of people out there who want more of what you've got to say. Double down on it. When I built my profile, I did that in the age of social media, which meant that I had to win people over one at a time. More recently, I've been launching channels in the age of algorithmic media, and I've found it so much easier. It
took me so much effort in the age of social media to get 20,000 followers, and it's been so much easier to get over a 100,000 subscribers in the age of the algorithm. Please do not let this hold you back. It doesn't matter if you've got a social media following today. It only matters that you're talking about the topics that people are interested in. Now, you've probably heard about the term SEO, search engine optimization. Now, that is also being replaced by AIO, which is AI optimization. And what that means is that if you start putting out
a lot of great content in the next year or two, the AI algorithms are going to pick up on that and they're going to start recommending you in the AI chat bots. So more and more when people are engaging with their AI chat bots, it's going to give people answers to their questions and then recommend your piece of content as a link. I've noticed that my content is already being recommended by Chat GBT, Claude Perplexity, and Google Gemini. And this is not vanity metrics. Our business is exploding as a result. Last month was a record
month in all of my businesses. We are doing exponential growth in our sales and it's effortless and it's fun because we're getting this strategy right now. Don't take my word for it. Go to my LinkedIn, you'll see that I'm posting every single day. Go to my YouTube, you'll see short form content every day. Go to my Instagram, you'll see little bits every single day. All of it is going from short form to long form to call to action. It's a simple little strategy, but it works. Now, my businesses are not doing seven figures worth of
revenue. We're doing eight figures worth of revenue off the back of this strategy. I'm not talking about a million a year. I'm talking about a million a month. Can you imagine a perfect customer who's got money to spend? They go to ChattBT. They ask a question and it recommends your piece of content as the thing that they should engage with. As a result of that, that person watches your video, clicks on your call to action, engages with you and with your business, and then they spend their money with you. That really happens in real time
every single day. People are shopping on Chat GBT. Now, SEO is already saturated. You would have to spend months, maybe years, catching up to your competitors on SEO. But AI is an open opportunity. Now, because you've watched to the end of this video, I'm going to give you one special little bonus, and that is that AI ads are either here by the time you watch this, or they're coming very, very soon. I'm old enough to remember when Google launched ads, and for about a year to two years, ads were so cheap that you could win
clients for pennies. Then I watched Facebook do the same thing. Facebook never had advertising on the platform, and then they launched ads, and for a year to two years, you could get incredibly cheap leads and make huge money. I wish I had have doubled down and gone allin on Google ads and Facebook ads when I had the chance cuz I was doing business at the time, but I wasn't brave enough to seize the moment. Already Sam Alman has told us that AI ads are coming any day now. And what that means is that 800 million
people a week are searching on chat GBT for particular relevant things that relate to your business. And you're going to be able to advertise right at the moment that they're actually completely engaged in that search in that conversation. Be ready for that short window with AI ads. See, here's the thing. Big corporations, they take six months to discuss an idea, 6 months to test an idea, and then the following year they come in heavy. Which is why there's always a 1 to twoyear gap before the big budgets come into these new platforms. That is where
your small business has room to really, really put some money in the bank. Now, if you enjoyed this video, you're going to want to check out my other video about how to become famous in your industry. Click on that video. It's a long form piece of content with a call to action in it, and I think you'll actually see what I'm doing there. I hope your business is succeeding and I hope you're doing well.
