this is our mate max he isn't famous he isn't a model so what are loads of people taking photos of him well this is the story of how we got our unfashionable mate to the top of london fashion week wearing the worst outfit we could find the world of fashion is a strange strange world a world most of us normal folk will never understand a world where wearing a paddling pool a human backpack and this utter trollop is regarded cool i mean that literally is just a tent essentially anything goes well we wanted to put
this theory to test and get our seemingly normal run-of-the-mill englishman to the top of london fashion week the only trouble was we had one day to do it there's a conditional [Music] the plan was simple we'd buy the worst outfit possible turn up to fashion week and try and cause a scene but first it was time to find a model we needed someone who exudes confidence but is understated someone who's comfortable on camera but not in the fashion world we needed a confident unfashionable blank canvas of a man turns out i'll make max fosh from
the youtube channel street smart was the perfect candidate i mean look at look at me do i shout style yes you do thank you you're such a laugh so the brainstorm started we knew for a mail to make it in women's fashion week that it had to be a statement okay right so we're taking the piss fashion week can we get like a temporary shelf to your chest you can put on their emotional baggage yes no just carry a bag this is my emotional so with time ticking we headed to a store well regarded as
the bottom of the barrel for quality clothes if we could get maxed to the top of fashion week in primark we could do about anything so the search for the show-stopping outfit began valencia kanye west thing which was like two shirts you could wear this literally like this no these are better i'm not going to the gym okay jamie how are we feeling i think they're in them big long clear things i think like i know jack and jack yeah i like that a lot what's inside the bag air oh i like that i do
actually like that as a collar oh it's like royalty but plastic yeah plastic plastic this is the time for the sunglasses montage just yeah yeah strike your pose i definitely look like i need to see the manager um try to look like i'd like to cycle round richmond park on a sunday wow do you like the clothes in there yeah you don't seem too sure do you think max will look good [Music] with the shop assistant not even thinking max would look good our job here was done so we grabbed a few final bits and
headed home hardware store safety glasses free duct tape and fragile tape five pound each girl's cords five pounds reduced fake balenciagas 16 quid horrible bag six quid zak and j key rings awkward fake lashes two quid tacky rings two quid and our blank canvas of a man priceless so with two outfits and less than 50 quid spent it was time to bring our creation to life i'm getting on public transport looking like this god that looks so rude it don't look good this is dumb keep the labels on yeah yeah they're going back that looks
like a nappy no one's going to be taking photos of that you don't look like cool man i'm not being funny guys but no one's taking a photo of me come on with our confidence in the candy floss man outfit very low we decided to switch to a more understated look we whipped out the cycle shorts a bit of fragile tape we were playing on emotions here more fragile tape more emotions was the logic that's what i was thinking where's it gonna stop it looks like a prosthetic limb [Laughter] so with a bit of cut
sticking and coloring later we had something which looked full of meaning but in reality meant nothing perfect they look great they don't do they i just get it all the way i look like syndrome from the incredibles [Laughter] just just keep rubbing it [Music] oh my god that is mint this is the striking lover after though oh my god life rage gag bro what the [ __ ] does that mean what the [ __ ] does that mean i just feel like this we're making too much of a statement please you are the world's most
famous model look at this outfit this outfit even with the zipper undone you look great just tag on [ __ ] all your swag you [ __ ] can't rap though spit like a bit into a bat for your crap [ __ ] throw that [ __ ] back i don't like bro get rubbed like a lamb [ __ ] grab you like this he's licking that crack out the pandora man hell not for self-help [Music] [Music] oh my god when you were taking photos of max and everyone was looking as if he was a
celebrity like what what have i done in my life has led me to this moment let's do a little a run through okay midway through our test run a wild photographer appeared the fashion gods had answered our prayer and our test run had worked two minutes of being at fashion week and max was already turning heads how'd you feel about that test run maximus all right max why are you taking pictures max was in the zone in character he was no longer max foshman street smart he was 16 year old modelling prodigy maximus bucharest from
bucharest it must have went to his head because he stormed the head against the plan where the photographers hang with no warning without his bag without taking off his trousers or coat with a now mismatched outfit this was getting messy but we only had one shot of this it was game on max mike's buy some emilia's this can we get a few few over here max what does the bag mean what what's in the bag [Music] as if this whole charade isn't enough the guy still has primark tags sticking out of his trousers but it
wasn't long till images started surfacing online what's his turning maximally in bucharest he's only like 16 but he's up and coming i think he only flown in today for like one show so yes whoa a wild dancing picture appeared to remind you to like this video and subscribe right now [Music] how are you feeling for today sir mate i'm about to rock fashion week i'm feeling sexy as you can tell i'm feeling um slightly dehydrated today was a big day and we needed to do better today max needed to make it into a show to
solidify his place as the most popular male at female fashion week so we brought him a few new things prism dabs that i got when i got arrested tesco tesco washing up fake market store over tom watch primark cords hot pink washing up gloves a dodgy silver bag inflatable bag packing british police issued daps safety pins a blank canvas of a man and finally max's mum's rug it was time to get stylish you ready to go dripping in sauce and ginger and sour sauce like rumplestiltskin do a little dance boy see the indent in your
leg of where the tape is yeah look that is which probably implies it's a bit too tight maximus yeah oh [ __ ] she did game change hello yeah it's just ridiculous it's a little 12. [Music] right it needs to be more extreme though all right now that's where this thing comes in do you want the jamie vardy book do you think that keeps you awake oh my god oh my god [Music] with the final editions of jamie vardy's autobiography fingerless marigolds customized jail issue dapps maximus was looking fabulous the only thing that was missing
from yesterday was actually being invited to a show but today was a new day and today we have managed to pull some strings behind the scenes professional stylist and all around top blokes scott croft have managed to get the hottest new model in town access to a show so it's time to meet him and get his opinion on the outfit ahead of show time [Music] it's me my friend yeah good good [ __ ] hell these shoes are like the best thing i've ever seen in my life you like them yeah they're like nhs trainers
this is a real look though you think i feel like this could this could actually be something you know what do you think about the gloves they're actually in like latex clubs in like more like editorial fashion right now they'll probably come in to like streetwear like next winter wait wait for this one they want to put this wrong one no definitely this time we meant business with the worst outfit we could muster maximilian was ready for his second outing of fashion week and it wasn't long until the attention came we have a few over
here please stop there maximilian mike's million excuse me but we're over here please please please but who are you wearing but [ __ ] great the photographers were out in force risking life and limbs standing in the busy road but they didn't care the hottest man in fashion was in town heads were turned necks was snapped look at what we created out there absolutely slaying it like it was no one's business max is a natural going on of course it's genius out there thank you what made you think marigolds just invert it's very in right
now right pause it here i just want to say this point this bloke handed him a concrete block turns out max is now being used on his website to sell his concrete door stops max's first modeling gig max so as the final few pictures were taken they made their way towards the exclusive invite only show all jamie and i could do was stand and watch on like the proud fathers we were but he was only just getting started so maximus was in and it wasn't long before the attention came cameras were flashing eyes were staring
this bloke wanted a slice this bloke wanted a slice all of them what a slice maximus was in town and boy he looked gorgeous in his plastic bag packaging collar thing so with all this attention it wasn't long before he started robbing shoulders with some real celebrities he had now ditched his stupid youtuber mate zach and jay and was climbing the social ladder making friends with none other than jessica woodley from made in chelsea the lucky bugger what are you wearing right now so i'm wearing mary cold and wh smith yeah it's like really really
new very things like to keep entertained just in case the show's really boring [Music] so after photography came up to me said she loved my outfit she's now going to get her cards because i have the most unique outfit here apparently got her card sure this is what you want [Music] i am so impressed with them he's just come in here i've got front row almost i'm so annoyed when you come to this show like i told my agent i didn't want to come up like she's like like you've got to go fine great seats
celebrity friends fans within two days max had went from shopping in primark to the pinnacle of the fashion world rubbing shoulders exchanging details and living his best life now the show may be over but i feel like this isn't the end for maximus bucharest from bucharest what max give it to him oh my gosh make sure you go and subscribe to max guys he's a hilarious man doing some hilarious stuff yeah they've left that rack
