welcome to Part 10 of the full no YouTube ads course and this time we're talking about the market product and customer research and market research is absolutely crucial in order to know what the target audience what your customers really want and need to hear this is absolutely crucial you really need it you can't skip this step I know most of you would probably want to skip the step because market research is honestly not that sexy it's not really interesting but it's so incredibly important you don't even understand it so definitely do your market research do
your product research do your customer research because only then you know what your customers need to hear in order to buy and what they really want in order for our product and our funnel to really speak to them and here are a few ways to do market research these are just a few random ways I've figured out over the last few years and maybe they help you join forums groups and communities that's pretty obvious read read all books and articles in your niche in your topic in your market watch all the videos all videos on
YouTube about your about similar products about your customers about your Niche about your market research all different products in your Niche like from competitors and then research different products sold to the same audience they don't really have to be in the same Niche but if the products are sold to the same audience you're also selling to that still can be super interesting and look at their reviews of other products in your Niche that's so important because at the reviews you see what the people liked about it and what the people didn't like about it and
you can just also do the stuff they liked and you can avoid the stuff they didn't like and then you instantly have a better product a better message and you're better catering to this audience so looking at products from competitors and then looking at the reviews is super important and then talk to people in your Niche talk to your target audience talk to your ideal customer Pro profile and talk to other people also selling in your Niche because maybe they will share some insights with you so these are my favorite ways to do market research
and just get them more information and if you're in the groups and if you're in the forums and if you're in the communities don't just like participate in the group chat that's okay but also go in the private messages that's where the most valuable information comes from in my opinion in my experience so also go into direct messages with the people in the forums in the groups and what are we even trying to find out what are we trying to find out with this research we're trying to find out what result they truly want because
we need it for a funnel what do they truly want what keeps them awake at night and what do they hate what are deal breakers because we want to avoid those so we first of all have to know what the deal breakers are in order for us to be able to avoid those and what are the biggest pain points in their lives we need this for the funnel I've talked about it we have to hit on three different pain points but if we don't know what these pain points are we can't do it so we
have to find their biggest pain points out and then what's most important to them uh if they have a problem and they're looking for a solution what is most important to them is it most important that it's easy is it most important that it's cheap is it most important that it's fast is it most important that it's reliable this is important so we know what beliefs we have to planted them I've talked about it we have to give them three pain points and then either three new beliefs or six new beliefs and if we know
what's most important for them we can like use better new beliefs like we can cater our new beliefs to the things that are most important to them and our message will just get better and so on like dot dot dot we need basically all the information we can get but the most important stuff is the big promise they truly want the big result the big outcome they truly want and then what they hate the deal breakers we can avoid then the biggest pain points that's important for our funnel and then the the stuff that's most
important for them and this we can use for our new beliefs that we are planting in them and we really want to know as much as possible because the better you know your target audience the better you know your ideal customer the better your message will resonate with them the better your marketing message will speak to them and the more effective it will be so honestly the more you know about your target audience the better your marketing and the better your ads and the better your funnel the better everything else will work so market research
customer research product research however you want to call it it's super important and don't skip this STP
