always thought click-through rate was the thing like there's something besides our reiteration this video that people watch for 70 percent did just worse than this video that people watched for 50 percent like click through rate with thumbnails yeah like this when did it click for you the biggest point was when bubble cop jordy showed me a graph where he took all his videos and he graphed them by click-through rate and average view duration it showed that the higher both numbers are combined exponentially more the views are and that's when i was like oh so if
i just get high click-through rate and people but then it's like okay so just the higher these two metrics are the more views you get and then it's just about obsessing how to get the numbers up really you think about it what does youtube want they want people to click and watch a video and click and watch a video which sounds obvious but to a lot of people you know they haven't figured it out because they think it's either clickbait or average view duration i don't think many people and it seems so obvious but i
don't think many people realize that it's both and the higher both are the exponentially more of the views everything i did from the beginning i always try to be different so once i just found out about click-through rate it was just you know making the thumbnails a little more brighter and you know obviously just learning things here and there and then just adjusting as we went so that it's just will people click on it can i make an entertaining 15-minute video that people will watch like over 60 of that's really what a title you have
it can always be better it literally can always be better i try to do videos that just can go viral forever just constantly get views like it's just clickable watchable videos no matter what how long you know yeah and that's where putting a lot of money and effort into videos really pays off because the long tail obviously is way better the idea is you want to make every video the best video possible so someone can just watch a video and then watch the next and the next the next the next and like youtube could just
recommend any of the videos i've been waiting for for this day for years it's not it doesn't come off the tongue as easy your video from two weeks ago the thumbnail is just your face with your hand i don't really know what you're going for so just out the back from the click as viewer i'm not really enticed i'm more confused which is something a lot of people mistake like confusion doesn't make people want to click sometimes like people that's always i always thought that was my claim to fame but now i think i need
to rethink my i've heard so many people say that it's like so they'll purposely like make a title like a little vague or confusing and like thinking like oh the viewer's going to click to want clarification but more often than not they just the video below it is just an accurate not confusing good video and then you click that one you know what i mean if someone enjoys your previous video that also determines your ctr on your next video because if they had a good experience then they'll click on the next one they had a
bad experience doesn't matter how good your your click bait is they're not going to watch the next one for upsets make sure no one doing what you're doing is doing it better make sure the videos are as good as possible a lot of people though they underestimate effort in videos they think things are a lot more basic than they are but like if you even if it's like halfway in a video if there's just a 10 second clip that took you like 20 hours to film like people recognize that and like that is one thing
that a lot of people undervalue is like you like really put an effort and like if they can tell you're putting in a lot of effort they're going to be more likely to click on future videos and that type that snowballs and because once you build that trust they get to a point where it doesn't matter what you upload they just know it's high effort and they just know it's great and you're they're just conditioned just to watch a lot of youtubers like i don't i just there's so much misconception they focus on so much
like random stuff you know i mean like like when i tr ah actually i mean part of it is just youtubers though like no matter what you tell them they just kind of like nope this is how it works like i'll literally lay out how someone gets views someone who's pulling like a million views a month you know we have like multiple channels they're doing crazy views like clearly we know we're talking about and they'll just they'll literally just tell me like no that's not how they it works like you don't it's not as simple
as just make good videos that people enjoy and click and watch like you gotta factor in comments i'm like what does that even mean like i could disable comments and still get a lot of views but at the beginning of the video just tell like literally the simplest thing just tell them why they should watch it you know if you're putting a million orbeez in a pool don't start the video with you shopping for you know your mom's birthday present at the beginning of the video just say we're going to put a million orbeez in
this pool and then that right there is should you know be at least slightly sufficient people what do you think youtube wants like to me i think youtube just wants people to click on a video and watch it right i mean that's how they get their ad revenue that's how they keep you know viewers happy and stuff like that i mean i'm sure comments like stuff like that but at the end of the day they want you to click watch a video click watch a video and just do that as long as possible so to
me what's important is click-through rate getting people click on your video and then average view duration average view percentage or just relative retention and you know having them watch it if people are clicking your video more than they click other videos and they're watching it longer then they watch other videos you know i just as simplistic as that is that's like what youtube wants and i think that's how you just you know be successful well obviously everything starts with an idea and for me um i like to make my videos a little longer so that's
a big part of what ideas we do um so we just you said the biggest thing is is you know obviously a clickable thumbnail and title interesting stuff yadda yadda but is it something that people will genuinely want to watch um and this might be a little tangible but one thing is a lot of creators think click-through rate is just like the title and thumbnail and did they click it but a lot of it too is did they enjoy your last video you know what i mean like as if someone watches a video of yours
and they loved it you can bet the next time you're recommended their chance of clicking is a lot higher you know so it's like is it something that can be entertaining for a long time is it something that if they watch this next time you know they see a video of mine will they be excited like i love that last one so i want to watch the next one like those two type of things and then obviously you know is it just interesting and clickable um and so that for you know ideation that's obviously the
first and foremost well i guess we start with filming for me um and it might not always show trust me i and i know i might sound like you're coming across that's a no-no i swear i'm still learning stuff every day when filming though i like to try to just put like i feel like a lot of creators have a mindset is like how can i get the most views with the least amount of time and i'm not saying that's wrong you know um because obviously i have that mindset sometimes too but i try to
when filming put in as much work even if it's like a 15 second part of a video even if that one little part will take like 10 hours you know but like hypothetically right but that that 15 seconds is like wow like that's great like i i feel like viewers genuinely notice when you go the extra mile and so with filming it's just like trying to make sure we're doing everything we can no matter how expensive it is no matter how much time it takes to make the best video possible so they have the best
experience and so they want to you know obviously watch more videos because that's what you want the viewers to do and then with editing just no dull moments you know have a good hook at the beginning um some minor tips i could give is like you know if i do a video like last leaf circle wins 10 grand obviously people are going to watch the end because they want to see who won the money so have you could apply that to your videos if somehow you could have a payoff at the end then you know
more people are going to watch the end just to see what happened and just obviously don't cut out all dull moments try not to over explain things my camera just sits on me and i'm just talking for 20 seconds it doesn't hold retention as well as you know maybe me talking and other footage popping up there's things like that if you just you know there's literally in your analytics and most you probably know this audience retention you can see where people click off just literally go through your last 50 videos write down where everyone clicked
off and then just don't do those things again again i'm not perfect so i don't do a great job of it but you know i like to end a series or a challenge on a high note like you can just kind of tell when people are getting a little tired of it or you know i just gave away a million dollars left to stick hand off of it so now if i do last you blank wins 10 grand it's just not really the same effect but some i'm still gonna maybe occasionally do it but it's
just like to keep things fresh just again it's hard because so many of them are different like if they're a fortnight creator you know i'm not trying to tell them to switch games every month because then that might kill their career but for me me i just like to you know do stop don't milk a series too hard you know what i mean keep it fresh and always try to introduce things here and there and then if it if it works well take and run with it for a little bit and introduce something else new
because if i just did lastly videos non-stop for the next three years like no one will watch me everyone's like we've seen it you know what i mean yeah at the end of the day like the idea is a big part of the video you know not even just from clicking it but whether or not people watch it you know if you're spending 24 hours in a corner that's just not as entertaining as spending 24 hours in a jail cell and at the end of the day like the only difference there is the idea it's
not the content it's like it's what you formulated beforehand so yeah like i like to spend an hour a day you know it's dwindled recently we have a lot of ideas but if you spend an hour a day thinking of ideas it's pretty hard to not expect your channel to do better you know um unless you're just not executing them properly but afterwards like i was like literally like i gotta make this work so i was like i was doing everything i could like non-stop chances are like to have a video go viral you need
people need to watch it for a really long time and high percentage need to click on it so yes it sounds like people just don't it's long watch time and that's true you're right it's really just a formula of of clicking and and yeah watch it i mean like people over complicate the algorithm like if people click on your video and watch your video they don't care about comments or likes no that matters they don't want you to click and watch yeah that's it's it's funny because people tell me oh there's an algorithm shift two
months ago and this and that i'm like what are you going on about you know like their core principles have been the same for like the last six years yeah and you had to work smarter not harder i mean some people i i say this analogy a lot but since we're on the topic i think for most smaller channels like if they're pulling a thousand views a video and they upload a video every day for a hundred days they'll pull a hundred thousand views if i i would recommend you just think of a really good
idea one that people genuinely wanna watch put a [ __ ] time into the video and you can pull 100 000 views in a week you kind of see what i'm saying because i most people that i talk to because i like to counsel small channels sometimes just get in the motions of just whatever you know and it's just like if you just took a step back i haven't even uploaded in the last week i don't care you know it's not like it's that big of a deal like and you just make a kick-ass video
like you could like pull exponentially so many more views you know with so much less effort you know
