How to Discover your Perfect Youtube Niche

I'm in a creative mood today and I thought we would talk about those of you that want to build a YouTube channel or have a YouTube channel you want to grow now I do want to tell you that the methods I'm showing you today would actually work if you want to grow a Blog if you want to grow a Pinterest account any type of digital marketing but I'm just going to focus on YouTube because it's funny YouTube is actually my number one generator of my entire Empire and I don't talk about it very much I

think it's because I feel very smart all in the YouTube space sometimes even though I have 50,000 subscribers so I don't talk about it as much but I think it's important to do so now why is YouTube so important because it builds trust with consumers you can monetize it with ad Revenue you can monetize it in so many ways if you're part of the partner program you can monetize it with an affiliate program you can push it to digital products to ebooks to merch okay it's endless so do I think you should start a YouTube

channel yeah I absolutely do let me show you something I was watching last night let me see if I can find a few of these here I was watching um let me see retired that's not what I want I want these over 50 retirement channels that are kind of popping up I guess here's he's one right here all right let's take a look for a second so look at this channel this is Buzz's retirement garage Buzz only has 20 4,000 subscribers less than but his videos are getting hundreds of thousands of views look at this

buzzes I'm going to scroll down here let's let's look at his videos really quick and let's sort this by most popular no friends in retirement $729 9,000 views this is just a guy sitting outside standing outside in his backyard talking about not having any friends when you retire three reasons why I retired at 63 he's got 237,000 retired and do I need to buy a vehicle now I've been noticing because I'm over 50 I YouTube tends to show you videos that it thinks you would be interested in so I'm heading into that time frame right

empty nesting and all that and I talk about it all the time and it's saying you might be interested in this channel well if he's part of the partner program and they're running ads on this he's getting paid a certain dollar amount for every 10 uh for every thousand views okay let's say this is called uh CPM or RPM it's it's how much you get paid for every thousand views and one of those numbers is before like YouTube gets it cut and one of it's after Let's Pretend on the low end really low end he's

getting $3 for every th000 views so if he has 729 th000 views divided by 1,000 then he would have 729 of these payments 729 sets of a th000 that he would get paid for if he only gets $3 let's just say he made $2,187 so far on that video but if he's getting 10 $1 that' be $729 * $10 he's getting $7,295 for every thousand views so when you have a high RPM or high CPM like that then which stands RPM stands for Revenue per Millie so it's how much you make for every thousand right

so if he if if my RPM is $16 for every th000 videos I don't have to do 729 th000 views to make a a decent amount of money on YouTube but I'm seeing a bunch of these pop up and a lot of my followers are in the over 40 group so my point here is that you can come on here and you can build a YouTube channel about your life and get paid okay a lot of people really want to know what it's like to be over 50 or over 40 or retired or you know

there's lots of different things okay so what I want to point out is that your life wherever you are in your life your stay-at-home mom what do they call that s s ahm all right let's take a look at that for a second s a m look at these video channels stay-at-home mom 3 million views this is stay at home mom dad it looks like right uh 18,000 views 12,000 views so wherever you are there's opportunities but let's talk about this for a sec let me let me bring in a little chat GPT all all

right actually let me do it this way I'm going to go to the native form of chat GPT without using a Chrome extension all right um does the retirement Niche on YouTube pay well I'm talking about people who share what their life looks like after retirement not as much Financial advice let's see what it SS say says this the retirement lifestyle Niche on YouTube where creators share their post-retirement experiences can be financially rewarding so look at this so okay I was close it says the the cost per Mill it's giving us a um give me

the RPM I want it to give me the RPM instead of the cost per Mill okay RPM rates so this is how much you might earn range from a191 to 3.47 per thousand views so I guessed about $3 so I was pretty close on that okay so what could you do if you were in this retirement space you could make a whole bunch of videos on your life and if you're getting okay so if someone is getting let's just say we saw a video that he had 200,000 views on we had another with 100,000 views

let's just say he's making four videos a month on average and he's getting about 100,000 views so 400,000 if someone is getting 400,000 views per month and making 347 per 1,000 views how much are they making per month remember these are all just averages but this is just one of the great uses of AI technology they're making about $1,388 per month and what's amazing about this you guys is that um I'm going to go to retired life these people they're not using any fan okay this is one of the girls I was looking at look

at her the power of one nine reasons I enjoy being single in retirement small retired life I love this I was looking at her Channel yesterday so she only has 27,000 subscribers which for those of you that are new that sounds like a lot probably but it's not hard to reach that number of subscribers when you get virality in your videos like this 123,000 views 18,000 views let's sort her by popular now if I'm correct I was looking at her Channel yesterday she did not it's fairly new yeah these are all her videos she's new

you guys one month two months two months is what I'm seeing looks like her old let me go to her oldest video two months wow why am I not doing this this woman has only been doing this for two months and she already has 27,000 subscribers okay so she's already qualified for the partner program because she has made enough in views and I'm sure and in subscribers so here she has 470,000 views 31,000 views 5590 views absolutely incredible if we look at the most popular what did she talk about I was laid off at 56

I think this was her first video so she shares how she was laid off at 56 and all she is is she's in her kitchen and she's cooking while she's talking now this one she talks about how easy it is to live simply so she's able to live retired now instead of going back to work because she lives simply so my small retired life home to her now you see other channels where these people are talking about retiring early and they show all their travel and their big life she's doing the opposite she's showing simple

life that's all she's doing okay and she's making money now on this channel it's incredible okay so this is an example of how you can build a YouTube channel based on your life now let's ask chat GPT something different what are the top RPM earning niches on YouTube so let's pretend you want to explore this a little bit more before you actually decide so financing finance and investing RPMs $20 exceeding $20 per th000 views Business and Entrepreneurship RPMs from $15 to $30 technology and gadgets so that's reviewing all the technology and gadgets between 10 and

20 I have a big space right here in product reviews health and fitness 7 to 15 real estate 8 to 20 educational content around 9989 digital marketing 1252 this is where I'm at and I make about 16 1686 for every thousand views I think I am right now so just to let you know these are just estimates right so the digital marketing space 1252 lifestyle and luxury channels showcasing luxury Lifestyles high-end products all right so let's explore this a little bit more give me a few subcategories of these to help me Niche down all right

so somebody on my channel the other day asked me how do I Niche down because he keeps hearing all these gurus say you need to Niche down because it's too competitive if you go too broad I agree with this comment I think it's much better to start with a small Niche and work your way up so let me give you an example rather than just taking on the whole finance and investing advice Niche you could start by just doing budgeting tips or saving tips or retirement planning or site hustles and passive income which I love

this Niche cryptocurrency and blockchain fruit living what was that lady doing on that retirement Channel she's kind of in that space of frugal living that's not bad if she does a lot of that Frugal Living it'll probably increase her RPMs because she's kind of in that Finance Niche right Business and Entrepreneurship freelancing startup funding e-commerce so you're niching down so instead of trying to be all things technology and gadgets with all the competitiveness on YouTube you could just do Tech for beginners and show them the very basics so rather than I'm going to go compare

the top high price High selling um ear pods or airpods or whatever they're going to be called um inear speakers this is why I don't do more of Technology wearable technology you're going to do it instead for beginners so what are beginners going to be looking for more budget friendly more everyday where that changes the whole way you're going to make YouTube videos and then we have health and fitness then we have real estate and then we have educational content and then we have digital marketing lifestyle and luxury okay now let's go look at lifestyle

give me 20 sub niches in the lifestyle space why am I giving you this because everybody has a life everybody has a life that's here on this planet alive has a life so that is something you can monetize now back in the day you know a lot of people just did their daily blogs but then those kind of went out when Google really was taking over everybody started getting to Google friendly blogs they kind of dumped their lifestyle niches well now lifestyle niches are coming back but only in a way where you can show a

life that somebody else might want they want they know they're going that direction and they want to learn from somebody that's already doing it they want to see somebody that's already doing it okay so here you go minimalist living sustainable living van life and Tiny living digital Nomad self-care and mindfulness ooh that's a good one a lot of us practice self-care meditation eating well positive thoughts journaling that's a good space right this whole spiritualism Niche is Big right now so that's a good space family and parenting anything regarding family and parenting I'm newly divorced I

could well not newly anymore gosh it's been almost s years six years so I could do a whole thing on just being divorced and what it's like to have a single life uh empty nester single life divorce empty nester I could be on here every day making videos about that pet lifestyle I do a lot in that pet Niche too plant parenting all about plants healthy cooking fashion and style home organization and decluttering personal development and goal setting DIY home decor oo that's a good one productivity hacks all right look at that list okay looking

at that list of 20 can you give me RPMs related to those sub nitches I don't know if it can but we're going to see if it's going to give me any kind of little idea of what they might make minimalist living $2 to $8 sustainable living $5 to12 van life6 to $15 digital Nomad 5 to 20 so self-care and mindfulness dropped significantly did you see that interesting smaller RPMs there family and parenting 4 to 12 pet and lifestyle 4 to 10 plant parenting that one dropped down a little bit healthy cooking and meal prep

fashion and style on a budget home organizing and decluttering personal development goal setting DIY home decor okay so let's just pick one for the sake of this video okay um let's say you are somebody that that loves home organization and decluttering okay we are going to start our Channel around home oops around sorry I pasted something in there home let's start with number 11 that makes it easier I'll grow into other spaces in this list as well as I plan it to be a lifestyle blog starting with number 11 give me a list of topics

that could do well on YouTube all right here we go home organization of room by room look at these topics 10 best tips to organize your kitchen for maximum space that's genius how to declutter and organize your closet in one day bedroom organization tips for peaceful clutter-free space bathroom storage hacks for small spaces now here's what I love about this these topics are going to do well on YouTube they're going to do well on Instagram they're going to do well on Tik Tok they're going to do well on blogs they're going to do well on

Pinterest your growth opportunity here is massive what I tell all of my coaching clients I do have a coaching program called bon blueprint coaching there's a link in the description below I tell all of my clients start with your Niche find the most appropriate platform now the most appropriate platform for you might be YouTube it might be Tik Tok it might be blogging because you may not want to do all these other things or you might want to go wherever your audience is you know okay so um what kind of audience am I targeting in

this Niche we're creating like this whole brand here using AI just based on this inspirational little research here all right your age primarily 25 to 55 with a mix of younger adults setting up their first homes gender predominantly female around 70 to 80% income middle to upper class as they have the disposable income to invest in uh location primarily us that all is going to lend towards higher RPMs because when the primary audience in the US you're going to make more money um I like this predominantly female Niche because if you want to cross over

to Pinterest that's also a strong female Niche uh psychographics lifestyle goals time management this is all the other stuff they're into this is going to help you grow later into other niches for that exact audience now watch what you can do I'm 50 I think I want to focus more on people that are empty nester or just married with two maybe a teenager or so at home but not toddlers and babies so now you're telling the AI much more of where you want to take this so now it changed your audience profile aged 45 to

60 lifestyle shifts uh more into phase with freedom and space looking to downsize repurpose okay now it tells you their core needs and motivations and then it gives you a whole new list of topic oh I just got the chills because these are this is a video I just now converted my kids old room into a home office I converted another one to a gym and I've got another one that's like a closet Studio guest room essentials transforming an empty room for visitors creating a hobby room wow this is so good you see how we

just totally what we're doing with this kind of Discovery is we're discovering who you are so that you can show up as authentically you in your lifestyle then we can Target an audience that is like us and then we can solve problems and create content that fits both of us this is where you make money right here all right now let's just say you're ready to go with this um give me a onee Content calendar for YouTube now pretending what you're going to do here is you're only going to make YouTube videos but then you're

going to push out those YouTube videos to Tik Tok to Instagram you're going to create blogs around these very easily using your videos and then you're going to push all that out to Pinterest how are you going to monetize this affiliate income ad Revenue you might have ebooks you might have Merch this could really go in a lot of different places ad revenue for sure is a is a top one and then you can build on from there at the very least this could be a nice little side hustle potentially retirement income and it could

be even bigger from there I think it could be six figures if it were done very strategically and purposely sponsorships right so look what it gave you so it started this from January you don't have to start your content calendar from January you could tell it where you are to start it but let's pretend you're going to start this January 1 and you're going to prepare all this time to get there week one 10 organization resolutions for for a year all right great now technically if you're starting January 1 making January 1 content you're probably

making these in November anyway because you got to give those time to build up right you could also tell chat gbt right now avoid seasonality let's just make everything Evergreen we want this this content to be year round okay so that that's optional you don't have to make seasonal content you can tell chat GPT to make it Evergreen that's the word you want Evergreen that means non- holiday specific non- seasonal specific but let's pretend you're going to go with this because this is so timely right now I'm making this video in November it's it would

be a perfect time to start this if you started this today so we're going to start with week one great tell me what and I'm going to just going to paste it in oh let's do number let's just use the numbers tell me what number ones um video could look like now you're going to get ideas so you're starting with number one and you're going to get ideas 10 new organizational resolutions for clutter-free home it tells you the thumbnail then it tells you the video structure and content adline here's your hook begin with a quick

line that resonates with viewers new your goals for example ready to finally tackle the clutter in 2024 here are 10 simple resolution to make it happen so you could record that on your camera standing in front of the Clutter and then you're done and then you move to a different view right that you could now share a personal connection story share why the new year is a great time to refresh your home and Mind through organization briefly mention these tips okay and then it shows you the tips declutter one area at a time one to

two minutes encourage viewers to tackle one room at a time then explain why every time something is new or brought home an old or unused item should be removed moved so you get something you get rid of something you're not having to come up with all this it's giving it to you this is just genius all right now turn this into a written blog okay so now you make the video now it's going to turn it into a written blog for you so now at the same time and you could hire a VA to do

this or you could do it I teach how to do all this of course in my coaching group and courses but all you have to do now is go over to your blog and you're just going to paste this in you're going to add your video URL right here so that your video pops up and you're going to add an image and you're done and then you can make Pinterest pins for this so then they're going to go over to Pinterest so we're going to do Omni Channel marketing but listen if all you want to

do is YouTube you don't have to touch anything else I teach all of my students do the Omni channel so that you're never at the mercy of one channel what if YouTube suddenly kicked you off for some reason what if their RPMs dropped what if some new competitors came in and just really started outranking you what if what if what if what if so I always tell everybody if you're doing this anyway you might as well turn them into shorts and put them on Tik Tok and Instagram there's software that does all that for you

but don't get overwhelmed with all that let's just look at starting point okay so now we've got a video now we've got a Blog now watch this okay great help me come up with branding colors Styles names all right so you kind of got an idea of where you're going to take this YouTube Channel now let's set up just this quick little branding package for us so brand names here are some names that reflect Simplicity calmness and a sense of renewal clear Nest simply together renewed spaces calm heaven so what but I'm going to tell

it something else but wait I said I was going to use those 20 items on that Niche list remember because we don't want it just to be about this blog we want it to pull back in that previous conversation so now here's a little broader simply together ooh living lightly that is a cute name fresh spaces Serene and simple the balanced Nest home in Harmony Everyday calm I love this one the intentional life so what would you do you would take that you would go over to YouTube and we're going to paste this in and

we're just going to kind of see if anybody else has that um that they're using as a channel yeah there's somebody there but she only has 878 subscribers but she does have the at the intentional life so yours might be at intentional life instead right these aren't trade necessarily generally trademarked or anything like that so it's not saying you can't use it but I'm just kind of looking at what pops up there all right just so that you get an idea here's intentional living so you can play around with some of those words you can

even pick it and say you know I really like the intentional life let's uh give me 10 more like that one and it could be your name your channel could my I'm Lori Balon your channel could be Lori Balon it doesn't have to have that but you might right purposeful living intentional Haven living with purpose simply intentional all right now after I go check that out I might go check out some Dooms so maybe I want to see if that has blog possibility simply intentional. comom so you're going to go play around with this for

a little ooh it's registered but may be available all right so nobody's got an active URL on it there's all kinds of ways to spin these out mindful spaces so I go to mindful spaces.com so I'm not going to eliminate something just because there's not a do oh that one's for sale so it's it's being brokered those are good those are good opportunities then right so I'm going to look at Tik Tok I'm going to look at Instagram I'm going to look at YouTube I'm going to look at a do com I'm going to see

if there's if there's things that might work and again just keep asking chat jpt build on this play on this you know make it two words make it three words until you find what you like once you kind of find what you like let's pretend all right we are going to go with simply intentional you know what I love about simply intentional that could be a digital marketing blog that could be a crafting blog that could be a parenting blog that could be a van life blog it has so much opportunity to grow okay we

are going with simply in intentional now I've told Chachi PT what my brand name is going to be all right now it comes up with a little branding summary simply intentional creating a space for what matters oh it gave us an awesome tagline creating space for what matters I love that this could be spiritualism this could be marriage this could be retirement this could be home and garden oh it's so good okay but but based on you it's saying your mission is to help people simplify and organize their homes and lives with intention creating spaces

and routines I might steal this like my own idea this is so good tone of voice friendly empowering calm and encouraging aim for approachable actionable guidance audience primarily people in transitional life phases such as empty nesters and families oh this is good it created a brand color palette primary colors soft bige and warm gray accent color sage green you guys it gave you the typography these are the kind of fonts you should be using here's your logo Concepts a small Leaf so right here you could say um give me uh a logo based on this

now chat GPT the paid version uses Dolly and Dolly is an image Creator and it's going to Pull It in this image Creator but you could oh not bad it's all messed up in the in the words there um watch what I'm going to do give me an image prompt for this for my image editor so you guys have seen me probably I like this version better ideogram I'm going to come over here to ideogram and I'm going to paste in this prompt watch this so it tells me the prompt I'm going to paste it

in here and I'm going to say give me a 1: one square generate now these are not my images by the way these are just a shared Public Library my images are down there at the bottom right being created right now you could use canva you could use K you can use whatever image Creator you want for me I'm just all into this AI right now and I love this AI image Creator right here so this is the one that I'm using it could change in the future today that's what I'm using these are so

good all right so that one look at this simply intentional that's a beautiful logo that is a beautiful logo so you could download this now and save it you can do the same thing and you can make it a 16.9 and you can make a banner with it okay now um the AI image edit editor isn't great you it's a long you'd have to go back in and remix your original one to get the same type of logo but I would just save these now and then put them like in a canva or something like

that where you can always pull from them once you kind of have it but look that's pretty darn closed but it's not perfect see how that has that little circle behind it and now here it just has the leaf so maybe I want to tell it to just go with the leaf but that's pretty close anyway you get the idea here okay so now we have our color palette we have our brand we have our targeted audience we have our color code so we can now put into our website and put into Pinterest we have

our visual style we have our tone of voice we have everything we need now to go build this brand and you guys we just did this in a matter of minutes just using AI to help us discover our future right here anyway I hope you love this check out my coaching program more like this in the coaching program I'd love to have you guys I'm Lori Balon and thank you so much for joining me today