i'm jordan belfort and this is sales school so let's cut to the chase you're an experts expert in marketing um and you're taking my brand and you're you know taking it basically and i'm lucky right i have a movie it's sort of a different because i'm well known let's start because like there's so many viewers out there right and and and i believe i'm gonna believe that most people not everyone but most people have maybe not their passion so it's something they're really good at something they excel at that if they want to build a
business around it right they can do that in today's economy it's really easy in the how-to space not again i don't not about monetizing your passions i don't always believe that's the the best way to make money it's like it's monetizing what you're good at not your passion it's my way but but what let's start from the beginning right so what do you do you're a young guy you're let's say in the age of say you know 20 or 40 years old right and it's good good for everyone i'm sure but that's just a big
viewership there so how does it start like what is it you're a guy you're good at let's what are you good at what's the typical way someone goes out into the world these days and gets rich so the first thing you need to do is look at a problem that you can solve don't even necessarily look at products and services because at the end of the day when you peel back the onion a product and a service simply solves a problem that's why somebody's buying it a product or a service is helping somebody move towards
a source of pleasure and an experience that generates a positive feeling or they're moving they're buying a product and service to avoid the potential of pain insurance for example and so you're always buying a product and a service because it's helping you solve a problem you want to go and eat food because it solves the problem of being hungry and then there's different types of food there's different ways to get food different experiences different flavor profiles so at the end of the day everything comes to solving a problem if you want to get paid a
bunch of money you need to solve lots of problems or one problem a lot of people exactly you need to either solve a couple problems really well for a couple people or a problem like a billionaire always says right you need to solve a problem that a billion people have and so luckily the riches are in the niches and so nowadays it's obviously a lot easier to just find a small niche that you can go and capitalize on a big one that a lot of people are familiar with nowadays is figuring out how you can
help businesses use social media in the internet exactly so a trend is something that usually happens and then eventually stops right but during the moment that it happens there's usually a lot of opportunity and so right now one of the huge opportunities of a trend we don't know how long it'll last but it's been around for quite a while and i don't see it going away anytime soon is the trend of social media there's billions of people on social media from 2009 there was less than a billion and from 2019 there's over 2 billion right
on track to be 3 billion so the growth has been exponential in the last 10 years almost 3 billion people have gone online that's a huge opportunity and do you trip that attribute the successes to the to like the use of smartphones like is that really what it's about everyone i think it's an all-encompassing expansion of technology and connectivity people have become addicted to wanting things immediately and they've become really heavily reliant upon having access to everything like i don't think a lot of people know what to do if they had to flag a taxi
because uber's app goes down you know for real though it's like what do you do when you need to get a taxi that's even outdated when's the last time you called a taxi how do you order food without grubhub like these are the real things where it's like our our smartphones give us connectivity and instant gratification i i i [ __ ] hate grub you know why i hate it because it turns me into a lazy bastard i used to love going out for dinner they make it so easy yeah right and that's the reality
right there is how things have gotten easier and what i've realized is is that the more technology makes things easy we become and the society becomes more consumer based and so people love to consume things we're a consumer generation millennials are consumers we consume more content more things more stuff faster than any other generation has ever in the history of the world and it's because of the advancement in technology and so how that correlates back to people making money is if you recognize all the different ways that people are consuming what that really means is
is you need to get on the other side of the table meaning you need to be creating and so on social media there's billions of people going on there daily dozens of times spending over an hour a day on average some demographics spend over three hours a day going on social media the stats nowadays show the average person touches their cell phone over 2600 times touches it in some capacity to see what's going on what time is it did anyone text me check notifications per day 2 600 times the average person touches their phone and
the average person logs on facebook or instagram over 12 times a day and spends about 45 to 60 minutes on there that means as a business owner you have 45 to 60 minutes of their attention possibility you have about 12 times a day that they're going on their phone device and you could be on there and so there's massive opportunity where billions of people are consuming content so as a business owner you not only want to capitalize on that rapid expansion of growth to run advertisements but also understand from a psychological context perspective which really
just means the intention-based reason behind why someone's checking their phone is not for your [ __ ] advertising but okay now this is exactly what i think your genius is and why i love why i hired you by the way the first time we met you showed me something that i knew was just like i said i knew it but to see someone that really lives it and does it and understands it's a different level so you just you broke this point let's clap i want to like dig into this one point you basically that
the idea was yes so i think it's obvious there's this huge attention being put onto this device right and it's on a couple of platforms let's just look right now facebook and and instagram right let's just use just use those two for right now right i know this i'll just put those two right and would you say that the biggest mistake that people make is they look at it as okay and i made this mistake i'll admit it before i met you right was that i look it's okay great what a great place to run
ads because i get my ads in front of my viewers the problem is though people don't go onto social media to look at ads they go on to consume content correct so i want you to start there let's really dissect that and explain how you sort of bridge that gap because at the end obviously you gotta monetize content yeah so take us through that process starting with you know people are looking what do they want to see so again like you were just saying to riff off of that people are going on social media to
consume content to see what friends have engaged with their stuff and anything along those lines that have nothing to do with going on there with a credit card and i like to make the joke at seminars that i speak at and it gets people laughing is i pull out my credit card and i say has anybody ever said hey jordan i'm going on facebook you want me to get you something i'm going on youtube do you want me to grab you anything but earlier when we were here it was like somebody said hey i'm going
to starbucks do you want me to get you something right because that's normal right but nobody ever has a credit card and says i'm going on facebook don't pick you anything up but you might say i'm going on to amazon do you need anything correct different things so it's understanding that as a business owner if you were to say let's sell my products on amazon because people are literally saying i'm going on amazon shop to shop but to be a business owner that's been indoctrinated and heard through people like myself in the community that you
need to be running ads online they all have tried and most have failed when i speak at events i say raise your hand if you've tried running ads online and it didn't work and everybody's hand goes up that's why they're at the marketing conference and so the point is most people have heard they need to run ads online they've tried running ads online and it didn't work and the reason why is because of a few things this isn't a marketing necessary coaching lesson right now for people but the intention behind why somebody's doing something needs
to resonate with how you're going about the intention of what you're creating so if they're not going on there to buy your product selling your product you need to be a lot more methodical with so when it comes to content business owners should be producing content that their audience will benefit from and wants to consume but we call it the trojan horse people know if coca-cola or general electric or any other company we could name if they're producing content people know why businesses would produce content and why it's to sell you something why else would
a business sell or produce content so the trojan horse that we call is you have either partnership deals with influencers who have followings and they help produce content with you or you as the ceo of your company or leader of your company and face and public figure of the company you use your personal brand in alignment with your business brand you
