this ad had a 3X row as on over $1 million of ads spent this is the easiest creative format to make and it converts like crazy you're probably missing this ad creative in your ad account so every single year I make a video showing you guys the top 10 ad creative formats that you need to be testing in your meta ads account and that's exactly what we're going to be getting into today to find these ad creatives that convert I actually analyzed over 20 Brands Facebook ad accounts and I selected the top three performing ad
creat from every single brand so let's dive into these 10 ad creative formats now and we'll also go over that table more in depth in a bit ad creative number one and this is the easiest one to make literally anyone can make this in canva it's what I call the headline image ad this ad creative is super easy to make and it converts like crazy in fact this was by far the top performing static format of all of the ad accounts that I analyzed and the trick here of course is all in the messaging it's
all writing on specific headlines and getting the headline that's going to really attract your core customer I actually find that a lot of Brands don't do this right and they spend a lot of time in money testing the wrong messaging my hack here is to actually use Golden Nugget testimonials as your headlines so look into those super special testimonials that your customers have sent you on your website and in the ad comments and use those as your headlines Golden Nugget testimonials are not like this these are really generic really boring and honestly yeah it does
feel good when when you get these type of testimonials from your customers but they're not memorable gold nugget testimonials are like these and these they're incredibly hard to fake they can often be really specific and they really stand out the trick here that I use with the bigger brands that I work with is we will use this to test certain types of angles and messaging and if we find success on it on these headline ads then we'll then turn that into Creator content number two educational ads now there are a few reasons why educational content
works so well and a few reasons why is that it inherently targets the top of funnel so it's honestly the most type of scalable ad creative you can make and it's also a Content first approach no one likes feeling like they're being marketed to or advertised to and this honestly just feels like hey you're sharing information think of something that you can teach your customers think of something that they need to know and understand to be primed to buy your product the really cool thing here is of course you can create videos and Creator content
here but you can also do educational Statics which I have seen convert just as well and number three I'm not going to spend too much time on this one it is of course the ugc single testimonial and typically yes these are going to be problem solution oriented though over the last few months when I've been looking at the top creative formats from month to month I've actually seen a decrease in ugc compilations in the top performers and an increase in single testimonial so that's just one Creator having the spotlight and another tip that I have
here is I haven't seen as much success with the typical ugc creators I've actually found a lot more success recently with more established creators with more established influencers especially those who are already creating content about your specific nich or industry I know that not everyone can afford that but it is really a worthwhile test if you have a great brief and a great angle but it really is a worthwhile test and that does bring me to number four Creator ads I really do want to underscore this because I have seen a significant uptick in work
with influencers and creators over just your standard ugc Creator and number five is of course the founder story ad now I've talked about this a lot but the reason why founder ads are so successful is often times Founders are the ones that are best positioned to communicate the problem that they are trying to solve they often have a very indepth story about why they wanted to create the brand and how they were personally affected and honestly people really relate to that people don't want to buy from the big unknown corporations they want to buy from
people so help putting your founder front and center really is a strategic move to getting more people to convert unpaid social and the really cool thing here is I've seen top performing ad creative come from not only high production that features Founders but also low production more ugc style oriented creative and I've even tested out a few alternative formats that have worked out really well like the slideshow ad right here which can be easily created by any single founder out there this is honestly just a must test for any brand number six no surprise here
are statistic based ads actually when I was doing the analysis on Headline ads when I was digging a little bit more into the type of messaging strategies people were using a lot of times they did have a statistic or numeral element an interesting to note here is that several of the headline ads actually did feature statistics and this is again something that I see that is carried over from the last few years that has really stood its ground and continues to perform now something that I've said for a while is that the reason why statistics
work is they speak to The Logical point of the brain if you use numbers you get people to inherently trust you a little bit more psychologically and especially if you're able to communicate the transformation that's going to give them a lot more confidence in your product and something that I've been thinking about a lot recently about why this works so well is especially if you are using the statistic to communicate the transformation or the amount of people that are experiencing that transformation it's almost like a differently formatted before and after ad because that's what people
are saying they're saying oh okay this is probably going to work for me because it worked for this amount of people now let's talk a little bit more about this table here are some of the really interesting things when looking at this data for more of a macro level number one yes ugc is still King in fact more than 50% of all of the top performers that I gathered were ugc and again single testimonials are that top creative format and brands that were spending more than seven figures per month AKA more than a million dollars
per month on their advertising they tend to spend more on ugc than on images however with that said When approaching any brand I don't just think in terms of oh should we use images or videos it's absolutely something that you have to test all across the board which is why I love making these videos every year because I do think that it encourages Brands to test things that are a little bit outside their norm and again I do think that all brands should be testing this video and images and you know on the image side
when looking at this data More than 70% of all of the brands had images in their top performers and a lot of those were those headline ads and many of those brands are taking the learnings from Statics and images and then rolling those up into their video and Creator content now 7 8 and N are all ad creatives that you've heard me talk about ad nauseum so I'm not going to go super in depth on them but yes you should still be testing these in 2024 because they are still converting with many of the brands
that I work with and in fact when I am beginning to work with a new brand or I'm beginning to work with a new product that is being launched I am going through and I am testing all of these especially these three because it's so often that we'll get in some initial traction or even just a creative winner from that batch and this is of course going to be the features point out ad the US versus them and the before and after all three of these are really bread and butter creative tests that all brands
should be running and and what I think is interesting is they all tend to work for slightly different reasons right some interesting things to note about the features point out at this ad format is absolutely not new to paid social this is actually an ad format that David oie used in the print era and when they were conducting research about why this ad format worked so well they actually found that people retained a lot more of the information when using these call outs and arranging the information around the subject or around the product and this
is something that still Rings true today as for the S versus them this is something that tends to work really well because these people are already sold on your product or solution so you don't have to do the heavy lifting of doing a lot of Education in doing a lot of convincing you just actually have to position yourself and show why you're better than your competition so it makes the selling a little bit easier and I've actually found that with us versus thenen especially for new brands and new pixels this is often their first creative
winner and then of course before and after I would actually say this is the ad creative format that I struggle with the most getting Brands to understand how important it is if you can really communicate that transformation it's an unfair Advantage candidly at this point and I just don't think many brands are doing it right and number 10 new for 2024 I haven't really talked about this ad creative so much and I've definitely never shown it in one of these videos is going to be the text only ad now this is the ad creative that
I love testing with Brands because I'm always so surprised at how well it works across several different Industries but this is also one that I want to throw to all of my B2B marketers and my info based marketers as well as service-based businesses because this is one that I see that continues to crush for some of those more underserved markets or at least markets that I personally don't talk as much about on YouTube but again I've seen it work for almost every single industry and it's something that I've been really enjoying testing in my ad
accounts lately so there are a few different formats and ways you can do this you know I think we all saw this Adam ad and I definitely think that it trickled down from there but there are a few different strategies you can try with this but as an ad creative format as a whole it's definitely a must try all right as you can see this is a new space I actually ended up moving from my apartment way sooner than intended it's why I had to take a little bit of a break from YouTube and I
also just found out that my camera broke so if the sound is a little wonky on here forgive me I'm using this mic with this camera trying to keep it all together but I am so so excited to be making videos for you and coming back to YouTube in a much bigger way we have some really exciting things coming up over the next few months and I can't wait all right guys I'll see you next week bye
