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head over to cinder.com which is spelled s y n d e r dot com at cinder cinder.com for your free trial right now in the real world of selling now while you only have to have three patterns it actually behooves you to have more like five because remember not all customers will create equal they have different needs different beliefs different values different pain points so i want you to have some extra backup patterns as well for when the sale drags on because if at any point along the way you run out of intelligence things to
say you start saying stupid you break the boards over so you need to have your backup patterns as well three core patterns you have three patterns for product three patterns for yourself three patterns for your company and those three patterns are designed and structured to build upon each other but you want to have your backups as well and also if you're in you know like i guess it's like the more the merrier but only if you need them in other words you want to have these reserve patterns here that sound great that makes sense what
you don't want to do is under prepare yourself and get caught saying stupid i'll go back to that sale that i made that day in what it was a mock sale right where i was being filmed right i kind of got the guy 15 or 18 minutes in the last four minutes was sort of my ability to keep going and getting using the you know to really kind of box them in but without doing something that would sort of say ah he's full of that's why you need to be able to go a bit longer
so you want to have your extra patterns in there just for safety's sake but really in reality those three patterns 80 90 percent of those will do the trick now remember logical certainty opens up the possibility and emotional certainty is what closes the prospect and emotional certainty is based on two things number one the minor part is your ability to use tonality to get someone excited so through the process of pace-paced leave by you know you becoming more certain your tonality they feel more certain as well that's far less powerful than the real way which
is through future pacing you allow someone to have the benefit now of imagining themselves in the future using your product and feeling good that's emotional certain so you know that a car they're driving down the road winding their hair top down feeling sexy feeling powerful loving life that's emotional certainty imagine down the road having as your broker someone you can trust build wealth over the long term and you ever tired feeling great knowing your money's working for you that's emotional certainty knowing that your money is working for you making your money that's not going to
work well until you believe it's so like believing it's so is logical certainty and imagining what it's like is emotional so you get the difference believing it's going to be real is logical enjoying what it looks like is emotional two together power bottom line so that's the best i can do for you without actually having a specific pattern to write like and probably we'll do that one day we'll actually i'll show you how i actually do when you'll send in some stuff will and i'll do it and you'll see my actual process but it's really
just like that it's just a matter of taking my core patterns and i found what sounds best what's first one second third and i i essentially use the rules of the straight line it's my framework and the rest as they say is history all right we'll talk again soon take care [Music] you
