welcome to part three of the full no YouTube ads course and this time we're going to talk about how to build a great product create a product for your ads and not ads for your product the success of your ads is directly correlated with your product we've already talked about that the thing that's going to determine if running ads will be easy or hard for you is how good your product is and this video is going to teach you a few things on how to determine if your product is good right now or how to
build a great product and in general we want to build a product that makes running ads easy so either you have to build this product or you can adapt or iterate your current product to be such a great product and such products always have certain advantages or unique aspects they are not basic products because not every product is great so we have to have a unique product one that's different than the rest and great products have most of the time these advantages or these unique aspects either they are solving a new problem that's pretty self-explanatory
if you're solving a new problem that's awesome that will make running ads so easy because they've never seen a solution to this problem you're the only solution to this problem this will make running ads super easy because if they want to solve this problem they can only choose you if you have a new traffic source for your product that's also an advantage if you the only one running YouTube ads for your product that's a huge huge Advantage this will make running YouTube ads way easier for you if you are the only one with this exact
product because the customers on YouTube haven't been bombarded with ads for this product they they aren't numb to it already they haven't been they haven't developed like Banner blindness if you want to call it like this so they're completely fresh fresh to this message if you have a better business structure that's nice as well if you have competitors okay not so nice but if your funnel your business your numbers your kpis just perform way better that's a huge Advantage so even if you get competitors for your product your business just has way better numbers the
percentages are just way better all the wheels just turn like a Swiss Clockwork if you have disadvantage this will make running ads for you way easier than for let's example your competitors if their numbers are just worse if you have a new market for a product that's also a huge Advantage for running UBS because this new market hasn't hasn't seen so many advertisements for this product because most other advertisers advertise this product in a normal market and you create a new market your own market for this product so you have no competition huge Advantage a
new solution to a problem if the current solution to a problem is not that great and you have a way better solution to this problem that's also a huge Advantage for running YouTube ads because if all other advertisers in your Market on YouTube are talking about this bad solution and you're talking about a way better solution of course the people are going to click on your ads and not on their ads so if your product has a new solution to a current problem huge advantage and a new strategy to acquire a market if you have
a way better strategy at marketing if you have a way better angle if your message is way better if you have a way better strategy at getting getting the people to convert than your competitors that's also a huge Advantage for you so think about these things when you're developing creating or iterating your product for ads and always make sure your product is in a hot and upcoming Market the worst thing you can do is build a product or advertise in a market that's on a downfall or that's basically not hot nobody cares about Market running
ads for a product in such a market is going to be super hard so we always if possible want to choose a hot market and let's get some examples what's a hot Market definitely AI right now ai is a hot market and it's just growing it's growing it's growing it's growing and day for day this Market is getting bigger and more products are being purchased in the AI Market what's a market that's cold what's not such a hot Market that's on a decline maybe let's take SEO back then back in the days a few years
ago SEO was super hot but currently nobody really cares about SEO of course SEO still works but it's not hot it's not sexy it's not a trending topic and basically SEO is on the downfall so you don't really want to create an product around SEO right now because cold Market not really growing if you um if you had to choose you should always pick in this case SEO or AI you should always pick AI simply because it's way hotter Market there is the trend and it's trending upwards this would make running ads way easier running
ads for AI products is way easier than running ads for SEO products right now and always make sure your product solves a hyper specific problem or gives the person a hyp specific game you have to be specific you can't be vake okay if I sold your product for $10,000 and I said buy this product for $10,000 and I will improve your business a little bit would you buy it probably not because improve your business a little bit is so vague it's not specific at all I have no idea what's going to happen how much are
you going to improve my business what aspects of my business are going to be improved how long will it take I have no idea this is not worth $10,000 for me but if I came to you and said I have a product another product it's also $10,000 and I will double the conversion rate of your front end funnel in 30 days double the conversion rate of the front end funner in 30 days that's a hypers specific gain hyp specific solution for a specific problem having a bad funnel and this also costs 10 grand would I
buy it probably yes because I can do the math in my head okay if I double a conversion rate it's going to make me way more than $10,000 so paying $10,000 to make way more than $10,000 that makes logical sense yes I'm going to buy it so basically if you want to make running YouTube ads easier for you build a problem that solves a hyp specific problem or give the person the customer hypers specific game it would just make running ads easier than trying to sell a super vague and non-specific product with ads and we've
been talking a lot about building the product like building or iterating a really great product and some of you may be thinking okay that sounds great I get it I have to build a great product but I'm not an expert myself how am I how am I supposed to build a great product that helps people don't don't worry if you're not an expert yourself you can also partner with an expert that builds the product for you usually people go for either a 7030 split or a 50/50 split it depends on how much work each party
is doing but basically you would part you would um partner up with an expert that would just focus on building the product and maybe updating and managing the product a little bit and you would be doing the marketing the selling the advertising and so on so either you could find somebody in the inter on the internet that's an expert and do a 70 30 split where you the advertiser get 70% and the person that's only building the product is getting 30% or do a 50/50 split and this way you can get a product out a
really great product out even if you're not an expert simply by getting an expert on board so the more of these advantages we've just talked about your product has the easier the ads will be so so don't think about what do I currently have that I could sell with ads instead think how could I build the best possible product the best possible funnel and the best possible business in general to work with ads so don't take a random product a random product out of your bag let's say and then advertise it build the product with
the ads in mind or improve the product with the ads in mind you have to genetically modify your product to work with ads and then running ads will be super easy and now I have a little checklist for you to to determine if your current product is great or if the idea of a product you have right now is great so think about it is the market that product is in either wide open or super hot like is the market where your product is in super hot Super Active is it trending if yes that's great
do I have a unique opportunity or a new mechanism is it new what I'm selling or are all the customers already used to hearing marketing messages about this product it has to be new am I the first one to advertise this on YouTube if you're the first one that's a huge Advantage is there no one advertising it with a hyper optimized High ticket funnel this would be bad because people that have a hyper optimized High ticket funnel they are serious about it they have put some time and effort in that that thing so competing with
such a person I wouldn't do it so if there's no one with a hyper optimized High ticket funnel in your Market in your Niche also selling a similar product that's great and can I sell my product High ticket if yes that's great and the more of these points your product or your idea of the product has the better so ideally your product idea or your finished product I'm not sure how far you've already gotten with your product but ideally it checks all these boxes and if it only checks three boxes that's still great because most
products of most other people don't check any of these boxes so you would have an advantage
