your job is to prove right that this is better than every other option like if you really again again if we really boil it down right like if if you're not proving to me that this is better than every other option then why should I buy it why should I give you my money right your job is to is to show me that right this is superior I I could say this you legitimately can say this right that when you ultimately in order to prove that your thing is superior if it is superior it is
inherently different it can't be the same and Superior that doesn't don't work that way that's illogical right like and so if something is superior right is it is inherently different your job isn't only to prove that your thing is different people don't buy different for different sake right like in other words the fact that let's say you know you got rob you got he's got red hair Rob's got red hair in the back that's not a that's not a meaningful difference for why we should buy his email course I like it on you but uh
uh meaning right but the all all kidding aside right but the I want the be I want why I believe that this that your approach is the best approach for me that it's going to right that it's the best approach for me if I believe that there are four other approaches that are better I'm not buying yours like it it you you see that right you get that right so ultimately our job is to present an argument for why yours is the best course that's ultimately the E5 method right at the foundation of the E5
method it is the whole idea the foundation of it is presenting uh right we're going to present we we've got a mechanism a unique mechanism and our unique mechanism is superior right for delivering the result that you want the outcome that you want that promise that right right that specific concrete measurable promise and then I'm going to present an argument I'm going to put forth my case that's what the E5 method right like that's the the heart and soul the E5 method and all the training that you could ever want for the E5 method is
available to you guys right so if you're like I need a refresher on this it's all available more than you could go through in the next six months believe me and so but I'm presenting an argument I'm not I'm not leaving it to change I'm not merely presenting claims right like I'm presenting claims and evidence I'm presenting an argument like Paul said and I think he he it was beautifully said I'm trying to present an argument that is undeniable where in the end they're like I got nothing to say man like that's I get it
I see it I see it right like it's undeniable I can't you know you covered all the bases you showed me why you explained why you showed me the evidence the support like I've got nothing I got I've got no rebuttal to that that's what I'm trying to do see the the difference is and this is an important thing the difference is I'm not just trying to sell like I'm not just trying to talk to you about benefit benefits of my product or service right like very little of what I do this is this is
important daman's going to come in here and try to wrap us up um you giv me the signal yet or no I told you uh I am not this is important right that I am not merely like so little of what I do is selling selling like there's a difference between marketing and selling selling is when you're talking about a product service offer when you're talking about the features and benefits of a product or service very little of what I do is selling much of what I do most of what I do is marketing and
when I say marketing right it is I am telling you I've got a different way man to get you the result that you want my different way is better than every other way that you you that that you can choose right now let me tell you why and that why what comes out of my mouth next the following Spiel if you will that I give you what comes out next is an argument I'm going to present my case to you I've got a CA right I'm not going to take it for granted I'm not going
to just make claims I'm not just going to say it's better I'm not just going to say this is the way like like this is money I always and I want you to think like this I'm always saying this is better than any other way and here is why this is better than any other way the reason is right this is better than any other way because and then I'm going to give you the argument I'm going to give you the support I'm presenting an argument and often I see these campaigns where there's like like
there's no right like you you see these things like there's no argument for what makes this better man than any other choice and like I said to you guys like why yours man why yours if you can't give me a clear argument if you can't put forth evidence for me of why yours then why should I buy it why would you expect people to buy it people want the best they want the best and they want to know why they should choose yours that question if you leave with one question to repeat over and over
to yourself to Think Through To when it comes to creating these messages it's that why yours
