AM 09/12/24

yep you saw my message in the chat right with the high margin it would be good if we can get like a breakdown by drug what the if there are different targets right so I can shift it on the ad group level remember we spoke the last time of maybe hitting I'm sorry I I I might have not going through your question let me look at that are you uh saying about we now have an idle CPA of 350 for the hge margin drugs this one yeah oh yeah so that that that sounds like a

good idea uh to get the maximum CPU for each drug they are willing to spend and then we could probably apply that on J group yeah would you implement that um on all ad groups or we'll start with some some of them we could start with some of them right maybe start with some uh and what would be the campaign CPA look like um when it comes to the same Max conversions right it'll have a default CPA whatever the default CPA is that's what the ad groups pick up right yeah so I I'm just thinking

if let's suppose the campaign CPA is higher and AD group CPA is lower uh would that impact the um performance of that ad group or uh should let's see what the targets are right let's first see right okay I hear what you're saying though right but I don't think so I think I think no no no it's not going to look to okay what you're asking is like this all right if I'm hitting a campaign level CPL right is it going to affect it now that this it's not right because it's going to take it's

going to go on the ad group and present the default on each ad group right it's going to take the default from I don't think it's because it's going to look on each ad group for the CPL and it's going to draw the default from the campaign setting we'll be fine cool all right give me one second okay I got to use the restroom e f for is for hi everyone hi Hi how are you guys doing good good good so are we able to get caught up on what everything means in the master drug

list any questions on that no no I think that that's clear okay but you're seeing the CPAs that Mary brought up right and but you were saying you want to know how much we're willing to pay per conversion yeah per drug right what I was thinking is to experiment right on the ad group level like we had discussed right fad how would you calculate conversion value for this is there an easy way we'd have the thing is we're having the reports that we have they don't show what drug the patient was on so that's kind

of the missing piece we don't know who actually converted we can only see this data I get it right meaning when we came across on category level right it was like kind of an aggregate total right yeah so con for conversion values I believe we had a document in which we calculated that for oncology IG DP and Etc are you talking about that yeah but then for these drugs right we don't have conversion we can't get a conversion value because there's no conversions that we can find on these oh okay um so make the decision

for targets based off of a conversion value what's the next best thing um I mean uh for the drugs for which we do not have any conversion values uh we could probably work based on our um top level categories conversions which we already calculated for each category like um oncology IG tpn then probably high margin Etc and then if you are talking about those High performing drugs uh for do do you want to set up a different CPA for those High performing drugs yeah the high performance drugs the pharmacy is asking us to spend more

to get this so if right now we're spending cost per lead for Lupron for example is $28 maybe we should take like our cost per lead and like oh so so for that obviously we can uh keep it a little higher than what we are getting already sometimes I mean maybe seei would say like keep it a little lower or keep it exactly the same so whenever you have to come up with the CPA you basically come up with the uh you use the cost on which you are already getting uh that uh those leads

so this data is for last from last 90 days and obviously we could have even um larger uh time slots for for the same uh data and if we getting like uh a cost per CPA we we we should compare it with the Google data as well and then um let's suppose if $25 is the CPA for uh cost per lead for Lupron or or E wrong we can simply fix uh that ad group on $25 or maybe $30 uh to provide that enough uh in which we are already getting that results I mean uh

that's we should like double like when they're saying because they're saying spend more on these so maybe not double maybe like 110% of the column e or how should we do this no uh I mean you're saying like spend a 100 like set set CPAs as exactly what is in column e right now yeah or maybe uh if you want aggressive just increase that $5 on top of that I I would't suggest you double that uh value right away I mean let's increase $5 and see if you are starting get more leads out of that

it started getting more um clicks Impressions leads or we are only seeing like increase in CPA because uh CPA depends on on the uh competition also and I mean even if we increase the CPA a little bit more uh Google will um stay within uh the proper limits but I mean what if you raise each number by like 10% because they're saying spend more on this so to me spending more I mean we should set a baseline maybe we set a baseline then raise it how about that's the step we could have I mean this

is the CP on uh this is the CPO on which you are currently getting your leads right this is our line okay so how about this Timmy this week can you before we finish out the week are you able to set um the CPAs on these ad groups at this number do you think that's a good strategy um hold on let me just um I think that we could test some right some look pretty low right yeah but so basically the okay the direction I'm getting from the pharmacy is okay let's High performing drugs mean

it's the top 44 drugs across any therapy okay so they're saying please spend more to get this drug So eventually it doesn't have to be exactly this week but we do need to start you guys were saying last time we met that we can bid or set manual bids on these ad groups for these high performance drugs so the problem the problem is that um these high perform performance drugs has the lower CPA because they are performing better but no they're not high performance us their high performance to the pharmacy okay but what if uh

we incre decrease the CPAs on these and lons how am I supposed to get a $28 CPL right I know this drug very well right and a lot of these I know are very good drugs right A lot of these are oncology drugs um right that targets like very aggressive right if our account average right and I assume that this is a relevant lead CPL right these are very aggressive well this is a relevant lead but you're saying okay because I don't know the technicality Google we only need to look at the because we are

talking about the oncology drugs when it comes to ibig we are basically optimizing for um the all All Leads not for I don't think any of these are on are IG though to be honest no not okay I don't think so no okay so relevantly it is so should we just go based off of our oncology conversion value since most of these I mean we can see like what is the okay let me look at my filtered view that data that you show me is off last 30 days worth of data those cpls uh this

H this is 90 days oh 90 days okay right I okay let me like copy this into a new sheet most of it does look like oncology so maybe we do want to use I mean yeah most of these are chemo so maybe we should just use the uh conversion value for oncology then for the for these CPAs if we need to do that I would suggest to start with a test Campaign which is 600 is a 670 just kidding I'm pretty sure yeah 670 per month uh gross profit so cost per re cost per

any lead to break even is4 4 48 so that's our CPA that we want to set on all of these then does that logic make sense what what did you say Okay so based on looking at the master drug list are high performing drugs it's clear that all of these majority of these are oncology they're all chemo chemo Cho yeah yeah yeah yeah yeah I recognize based off of that yeah should we use the conversion value for oncology which is $44 cost per any lead to break even or maybe just say 50 bucks we could

say maybe 50 bucks okay for these high performance drugs since the pharmacy's request to us is to spend more to get these drugs meaning as opposed to looking at how it's doing correct yeah and that that's that yeah yeah yeah we can do that yeah basically Market these more aggressively so if we're currently at a general uh but I think that $50 per lead is not relevant right because they're looking at the total amount of leads right correct correct okay they're not even looking at leads to me they're just saying these are our top drugs

Market them more aggressively so but I'm saying on that archology number there here on that yeah this one is any lead and then this is cost per relevant yeah okay but you're GNA use probably this one to set the ad groups for these yeah because yeah Okay cool so that's what we'll do then so how is that going to spend more like our campaign level uh CPA is 141.020 uh CPA on ad groups is that what you're suggesting I'm I'm G yeah that's what she yeah that's what p is saying but let me look after

right I'm gonna look after the call and just verif so our current so our current is already at this yeah yeah we have this and we need to raise it for these specific drugs so just maybe get like 150 or something yeah for these drugs does that make sense yeah everyone in agreement on that yeah Okay cool so that's what we need to do okay yeah I'll measure just make sure nothing gets messed up right and the other thing that you wanted to discuss today I don't have a solution I'm thinking about it right the

email from Harper right with regards to the drugs right for Medbox [Music] right like this is kind of difficult right here's what I was thinking right what I was thinking is to look what these drugs right research the drugs that he was mentioning right look the illnesses that they're treating right because you obviously can't bid on the drugs right because that doesn't make any sense unless I find some like weird terms that you know dosage or like some weird terms that are not transactional terms but could make sense that somebody's looking for the drug and

we point them to like some specific landing page and then you know talking about I don't know maybe a blog post I was thinking like a little bit of a funnel but I need time to like think it through right essentially if somebody's looking for that drug right that's we can't send them to Medbox right it's they're gonna be pissed right yeah not a good experience right yeah them so we we we have to come up with some sort of landing page drug based landing page for madbox no no no no I think that that

that's I mean that's how the pharmacy I don't know that they're saying that but they're just saying because you guys have to think of how the pharmacy thinks right the pharmacy is used to us advertising drugs for specialty so then they're like oh these are the drugs I want to advertise for Medbox but they're not thinking like what is the customer experience if a customer is searching a drug and then they me one thing the users who are basically using these drugs right are they supposed to be uh using like six plus drugs I mean

can we assume that if they are using this drug that means they they should have like at least five six drugs and they should qualify the are I mean I can ask Andrew but supposedly these are really good drugs the the assignment was Andrew is pulling really good drugs for Medbox meaning that they are the ones that are likely to be in Medbox users profiles and do do do can we advertise the cost for these drugs I mean uh just I don't think so because it's GNA be the same co-pay uh the reason I'm asking

be uh this is because there there are some landing pages which basically advertise based on costs like um uh good RX I think and they uh they advertise based on how much you're GNA save on let's suppose let me share uh I mean this is the uh homepage of the these drugs uh there are sometimes when you search they come up with some sort of uh landing pages also by you know they are advertising the cost here even um uh if you look at uh one of the service which Amazon has recently launched they are

basically uh offering a subscription uh which is just $5 and you can get whatever drugs you need I don't know something like that which is very cheap uh uh but so let's say we can't do that then what would be our next strategy yeah okay so then the other option is all only the pre pre-sorted um get them pre-sorted uh get your drugs pre- started or something obviously we are offering that for free right um yeah but I mean if we are going to create some sort of um so what would you consider that Simi

it would be the top of the funnel sort of campaign well this is what I'm thinking right I mean like we can't have any situation where it's bad user experience yeah um I was thinking right I'm I was thinking to research right in pmax how I can set up search themes maybe I don't know we're going to be very limited here because of I can I um I can I can suggest one thing yeah create audience based on the keyword the users who have searched those keywords yeah that's what I was thinking yeah yeah and

then do a PMX or display campaign well that's what I was thinking right because they they may be within the Target right that's what I was thinking I was also thinking to research the diseases that these users are having for these drugs right because I assume that people on these drugs probably taking a lot of other drugs right yeah I can also ask uh Andrew like what the the people on these drugs can you if he can let me know yeah I could do research in that in in if you're just creating the audiences then

that's not very much necessary because obviously these are the drugs which probably are the high margin drugs or you know they want to Target the audiences who are actually using these drugs so uh out of them if a very little percentage we will be able to mature uh that would still be a v because display campaigns and pmax campaigns there um lower in costs um get you more traffic uh it would be sort of brand awareness sort of campaign uh which will be targeting around our relevant users yeah yeah knowing that is can be useful

yeah yeah yeah so I'm thinking along the lines of fad same thing right developing search themes uh you know around I don't know how effective it will be but that's what I was thinking right around the the drug names right then researching what you know what they're taking the drugs for right and trying to build out audiences around that maybe around the diseases is a bit right but that could be a bit generic and maybe some core competitor sites like some other Specialty Pharmacy sites that are very specific around you know you know like types

of diseases that would be you know need a lot of drugs right like pretty heavy diseases right and then start running like you know a lot of display pmax that type and uh one one of the advantage of running the brand awareness or these sort of campaigns is that you finally get some um some brand searches and if you get your brand searches in increase in your brand searches you will see a lot lower cost per conver conversions yeah um I mean that's drastically lower uh compared to generic yeah maybe I can also Target like

the competitors there's other Medbox stuff right so run specific aspect groups targeting just a competitor list and I would say we we should also keep one of the metrics in our reports keep an eye on that that how our brand campaign brand searches are increasing like if we have started advertising on Facebook TI Tok and also the uh all these channels through Google ads um we responded by the way so he says that he's the way that he got this list is he pulled it from all the current patients that we have so I'm guessing

this is like Pharmacy level data yeah yeah it's Pharmacy level data but these because I was asking him are these people likely to be taking six plus meds and he said yes because I pulled it from our current patients okay so then I asked him about the diseases and he's saying he's going to pull it okay yeah okay yeah yeah I think that I have a bit of a framework and I'll iron it out don't worry okay I I'm I kind of like the idea that you guys have so we can work with that but

then yahad will work together on trying to come up with a landing piece for something like this yeah I mean if you're doing just a brand of campaign I mean uh around the audiences like display campaigns then I think our current landing pages could work because that doesn't require us to put in this Pacific uh drug name on on those pages but what one one of the thing which I want uh us to consider for later on is our nor star Matrix that should be the brand searches and uh I think we could discuss it

on more later on okay sounds good so let's just go ahead with setting up the Google ads uh the ad group uh tcpa and then if you can start building out those audiences yeah for sure for Medbox that'll be good let me see if there was anything else Medbox related Medbox okay yeah I think we're caught up so that's pretty much it do you guys have anything else you'd like to share no um let me just double check no all right so we solved that right that's what I wanted to talk about CPA all right

so that's clear um all right the manual test by the way just so you know it's running it's not enough data so I'll keep you posted okay and then the last thing is the Medbox drugs okay that's fine okay all right perfect thanks everyone thank you guys all right take care