Introduction for advertising on mobile

Hi there! These days people spend more time looking at their smartphones than they do at their computers. Mobile devices allow people to stay constantly connected and are helping them become smarter and savvier shoppers.

Smart businesses are catching on and putting more effort into reaching these potential customers through mobile advertising. In this video we'll talk about the benefits of mobile specific marketing and its many opportunities. We'll also cover a few things you should consider when taking this approach to advertising.

Advertising to users on mobile devices can help you achieve a lot of different things. For example, mobile advertising can help you get more phone calls and inquiries, or drive more people into your shop or website. It can also get more people to download your mobile app.

But here's where it gets really interesting. Mobile advertising gives you a lot of unique opportunities to connect with people while they're using their mobiles. For instance, you can target potential customers based on their location or offer them useful tools like "click to call" ads.

Your businesses approach to mobile advertising will depend a lot on your specific audience and your overall business goals. But let's look at a few places where you can target your mobile audience. First, your website can show up in search results and you can also run ads that appear when people search for key terms related to your business or industry.

Say you're a plumber and you want to target homeowners who might need your services. Your search ads might appear when people search terms like "plumbers near me" or "kitchen sink clogged". Try to focus on shorter keywords and phrases mobile users might search.

Remember, many people are all thumbs when it comes to typing on their phone. They're not searching in the same way they do on a computer they're much less likely to search for detailed long phrases. You can also use display ads to target people who are browsing mobile sites.

The ads can appear in text, image or video form on these websites. Since mobile ads are naturally small they should present a strong concise message with a clear call-to-action. You can even advertise to people while they're using mobile apps.

For example, if you wanted people in your local area to know about your plumbing services you could post ads inside apps like Yelp or Which where customers leave reviews. Now, while there are many opportunities within mobile advertising there are also a few important things you should consider before investing money. Running brilliant ads is only half the battle.

It's equally important to have a mobile-friendly website or your impressive ads on Google or Facebook could still fall flat. Because your mobile ads will send people to a site that hasn't been optimized for their device leaving them with a less than stellar customer experience. Also remember that not all mobile devices are the same.

So, another useful trick is customizing ads. That way they'll work well across a variety of screens. The one way to do this is to use short clear text in your ads.

You can also use what are called ad extensions. These are special features that will help you call people or get directions to your shops address. These features will automatically resize themselves to best fit any device.

So, that's mobile advertising. Just remember, that these days people are using their mobiles more than ever, so it's important to think about how you can reach them while they're using those devices. You can advertise on search results, other websites, social networks or even within apps.

To get the most out of your ads you'll want to have a well considered overall approach to marketing on mobile devices. If you stick with us we'll cover the world of mobile advertising in much more detail.