02 Research Example Weight Loss

[Music] all right so we're going to go ahead and do an example of the research right now and I took myself off camera for this because I want to share it to your screen so let's do this example for weight loss as the first one we'll do a couple examples so which by the time you're watching this those will already either and you already know that but you know probably Do like maybe real estate and something for Freelancers or bizop too let's start off weight loss okay so like you know going back to like honestly

generally like you just sort of know I know this is like not the greatest thing you're going to hear but like you kind of just know so who weight loss is primarily female um primarily ages it's all ages but really like you're probably targeting like 30 30 plus like females between 30 and 60 30 55 so I'm going to put that for now now um people between 30 and 55 years of age and generally they've got at least 20 pounds to lose I just happen to know this stuff if you don't know this we'll talk

about that a second um but you can also look at um some I was going Google that what would I Google like um weight loss Market demographics basically just going to open a bunch of This stuff right now and see what I can find here that didn't do a ton for me I mean it's worth noting this whole 72 billion uh that the Market's uh increased but I just want to see if there's anything about the demographics of who normally does this stuff not yet yeah so this isn't super surpris uring but you find right

here 73% of men in the United States are overweight Compared to only 63% of women but membership and weight loss programs are dominated by women anded made a 90% of Weight Watchers members are women um you know long and very discussion and that's about it there how about heing any diet trends I think if you kept uh digging deeper here you could find some stuff but let me actually see if I can log into something I'm going show you guys Another hack real quick here all right well one thing you can use is somewhere web

I guess I don't have my membership to it right now and what's really annoying is like you have to try to like um like I wanted to like for example what I would do is I go to Weight Watchers right so if I'm there see okay 33 million visitors since December 19th which is pretty interesting but it's down from last month combination of desktop versus Mobile which is really interesting monthly visit 7.30 um visit duration pages per visit balance rate so actually pretty engaged website so to me that's interesting and I probably would want to

like kind of go through Weight Watchers and look at this um I want to do over here I will actually show you demographics but like age distribution gender distribution all that for whatever reason stupid somewh web I have To like request uh somebody to reach out to me and do like a sales call just sign for this I don't think I think if you if you've never done this before you can uh sign up for free and then get that access early on but um yeah I have to like literally ask somebody to like uh

do that so that's super annoying but like there's probably other tools like that as well but that's why I would go to find this sort of information um I'll Probably try and do an addendum to this where I show you some addition resources but for now let's not get too bogged down with that all right anyway so what attitudes do they have right um well let's just look at again I'm really going to start going to like like forums like like weight loss forums and so I'm doing is I'm going to take the first couple

Pages here that I find and I'm just going to like open Them up in new tabs it's kind of interesting this is a homesteading forum but they talk about weight loss it's kind of interesting I'm going look at that may not be the the perfect uh match but yeah but you can see there's a ton of these forms anyway right so let's look at what we got here this is weight lossfitness but they you know show up really fast so I want to make sure it's active and it is so we loss of health conditions

is kind of interesting newcomers so I'm opening new Taps here on topic Advanced weight loss diary motivation is interesting weight loss diary looks great for after in between is really interesting weight loss programs is really interesting I open this off topic just to See so let's see here if I'm in here so next thing I'm going to do ideally is if I can I if I can do it with this one I gener want to sort by view or actually s s replies because I want to find the the threads that are the most engaged

views are pretty good but I'm really curious about um replies from an active standpoint too what's cool with views by the way though Is if you're trying to find subject lines for email creatives and you if you go to these forums you can basically um pull out like a if something's got a lot of views it means people were clicking on it so like those could you could just steal some of these and do them as like subject lines right based on how many views they have so for example I help with losing weight is

actually a little boring I think it's Doesn't hold one and that's part why it has so many views but drinking water for weight loss you know you could there's something you could probably do with that um how to lose extra baby fat faster kind of an interesting one but there's a lot of interesting things you can pull from that but again what I'm most interested in is on um replies as well because that means people are engaged and active and all that so I open this one help with losing weight C burning food is kind

of interesting curious about this one so I got to open it I want to lose some weight it's kind of cool because there was intentionality so that's I'm picking that one easy diet for weight loss P Co is going to come a lot I'm not going to explain that right now but yeah so um so here's a b okay so look by the way actually this is a really important part You don't necessarily need to do all this in order so I'm going to just start pulling stuff here so you've got Kate it says drinking

water is good to lose weight easily even research as show that by talk take talking up to eight classes of water will help you burn fat you got to love grammar and forums and somehow this also got tens of thousands of views right but okay so why is that important like what is the market already using you know looking at their beliefs and Stuff like that I mean one could be like drinking water um it's a good way to lose or drinking water I guess you put like that drinking water and I'll probably do here

by the way is I just kind of subcategorize these so I'm going to do drinking water I do it here drinking water here here So forth that way I can kind of like assuming that this is actually a good thread I can find more stuff here so drinking water right all right what do I like about drinking water natural resources it's kind of interesting I drink a lot of tea or I really drink anything when I'm out so like going back to some of these questions here what is the market what has your experience been

Like drinking water maybe like hard to remember to drink much when you're out this one's kind of interesting right water makes a huge difference I've been dehydrated for most of my life so always tired my face had little teary bumps under the skin I forced myself to drink water I was never a huge fan iide a squeeze of lemon lime or added my favorite fruit to a big picture of water and kept it in my fridge for the week Also bringing the bottle of water wherever you go is super important I was so sidetracked before

and forgot to hydrate myself ever since I started drinking more water I am more energized my skin is completely clear and I have lost of puffiness in my face while retention so this one is a great one this is kind of what we're looking for right um so here's a belief about you know one of the existing Solutions right uh yes like water drinking Water and I'm L just copy and pasting it as you can see here so that's great but also so Sid track I forgot to hydrate myself so for that I would probably

go to um You probably put this under like what they dislike about the existing solution too I also Sidetrack before that I forgot to hydrate Myself again hard to you know I mean I'm okay with playing in two different places right um but ever since I started drinking more water I am more energized my skin is completely clear and I lost the puffiness in my face from water retention so pop that there what do they like about um the existing solution perfect this is like not the smartest girl I've ever seen But again just copy

paste this one in she's like I love water I think I drink too much but she I kind of figured what a and weight loss isn't fat expel through urine unless I'm wrong the answer is that no it is not but um let's still put that there there this person saying that drinking water is you need calcium so drinking just water is not a good idea which I don't know what she's talking about and again we don't need this to be accurate We just need to know what the market is talking about and it's kind

of interesting that there's this whole threat about this now argue about calcium for a while all right so let's see here um see this is interesting to me what Ria haraj says here water is good for health there is no connection between water and weight loss in fact too much of water consumption could lead to water Intoxication you can try lemon tea lemonade green tea the bottom line is to replace the mentioned beverages for dairy beverages I think what she saying is stop having as much Dairy and have that stuff instead which would make sense

but the idea of um water intoxication that's actually interesting to me cuz going back to the mechanism stuff we're going to talk about of like the which basically the the spoiler on it is that It's like the root cause or the surprising reason why you um you're having trouble and you know it could be something around buil around the fact that drinking too much water is actually making you feel crappy which is's actually an argument to be had there and again you don't want tell people not to drink water cuz that's not healthy or safe

but it's kind of interesting so yes I like this one so basically too much of water consumption could lead to water Intoxication um so going back to the belief about their uh what their experience has been like maybe something like that here put a little space there and then for me I'm probably going to highlight this water intoxication thing just because I think that's really interesting right by the way also just from like a really empirical standpoint of like who is commoning it's actually it's definitely I think I've seen more women than men but like

there are some men as well for sure um but let's just read let's do a couple more on this water stuff and then we're GNA look because I don't think the big mechanism is water but I do want to see like a little bit more of this here it's an interesting belief I drink a glass of water a half hour before you eat and you'll usually get full on less food Just pop that one in there too so going back to wait what the mark start using all right so that's interesting to me but um

let's uh let's go on I'm actually going to do two here I'm going to unbold those drinking Waters I'm going to bold this stuff so that it's a little bit more clearly categorized because it's bothering me otherwise here I'm gonna skip some of these bullets so there's that One perfect okay so that thread was you know add some value to me about it again we don't know you know we've got a bit about who's your customer the attitudes and beliefs they have let's just bought all of these this be easier for you to see where're

differentiate as we go okay so that's just that one thread and again this was just about drinking water for weight loss so it makes sense it was an interesting thread And it had a lot of views and replies I think if we go back to the page it was like 23,000 views it was actually one of the most viewed topics on this entire Forum well on this this section of the Forum so even that is interesting because maybe talking more about water could be interesting to your demographic right now you know that from going through

here and if I was I was going to do a weight loss product my mind wouldn't immediately go to like talking About water but for now let's move on and see what other stuff's going come up here so this one help with losing weight from shade so shaded sock I need some advice I love my mom and we usually have a good relationship when it comes to weight she just doesn't understand me I want to go to a doctor to get an average weight estimate for someone who is my age and height but my mom

thinks that you can do everything yourself she thinks that losing weight should be easy For someone my age but I struggle so much I'm guessing she's young actually's 13 probably going to skip this one I mean I'm curious about some of the stuff that they're going to share I think there probably is value in here but just because they're T talking to like a young lady and I just think that it's perhaps um it's not going to be as overall relevant I mean you'll hear St ah actually I know I just said that but I'm

going to look for a second here cuz like for instance here I have been in your shoes and I still am I've been struggling with my weight for as long as I can remember I probably was about your size if not bigger at the age of 13 that was 10 years ago and I cannot remember my mom is not supportive of my weight loss ironically she is way overweight herself I will let her know my progress and she barely recognizes and goes on with something about herself she's very Self-absorbed my ADV voice is to you

do not let anyone affect you during your struggle this is your own responsibility and no one will understand the struggle you are going to go through besides yourself it sounds very lonely but the truth but it's the truth if your mom is not going to support you then just ignore her do not let her put you down at all when it comes time that she notices your weight has gone it's gone just say I know I'm proud I did this on My own I remember when I was just starting out to be 18 I was

a little brat I had a smart mouth and I still do when it's necessary this is thing that people do not want to support you on it doesn't mean you cannot do it you don't need anyone to help you lose weight it's a mindset thing you just have to do it I would deaf stop drinking anything but water interesting different form completely it'll make you feel so better no more junk food at all if you you Cheat one day you are going to allow yourself to cheat again for the stretch marks issues I have tons

it's going to be a challenge to make them less visible most people have stretch marks on them somewhere even the skinny ones don't let that affect you just keep going all right perfect so that's interesting this idea of like family not supporting them so going back to okay what side what outside forces do they believe have prevented them from living their best Life well what I put is um basically I'm going to put how where I start off this here um my mom's not supportive basically like Yeah so basically I'm going to put this copy

and paste of stuff about um their mom not being supportive because I think that's interesting and again I think the water thing is interesting that it's mentioned again Here um this one's interesting to um I know how you feel I've always been overweight my mother was too we both suffer depression so relationship was never the best at 16 I lost a lot of weight and my mom said it was only because I had a gross spurt when we would go shopping together she always told me that the clothes I was looking at wouldn't fit me

don't get discouraged I let my mom get to me and now I'm 22 And trying to lose a lot of weight you're young enjoy yourself if you really want to lose weight then don't go on a diet join a Facebook group like ditch to diet who try to help you understand the foods you eat and well as the name says ditch diet and just see healthy instead it's crazy how uh but it's interesting the story of like the you know maybe somebody put like um Mom not supportive right as an outside for kind of thing

that's that's prevented Them from living their best life so that's actually you know interesting that we're uncovering that in this thread because again that's a great thing to be talking about in our copy you tell if you can find somebody and tell their story of how they were like their mom never supported them and how some kind of story about an unsupported mother and you know how losing weight kind of helped them to stick it plus almost all women have like a weird Relationship with their mom for every like one woman that I've met who's

like my mom and I are my best friend there's like another nine who are like you know kind of at odds with their mom and their mom drives them crazy and stuff this is kind of interesting let's see here actually it's all right this is some stuff what they were saying which I think is is accurate about eat real food and all that All right so I got some good inance there um don't see there's anything else about mom sucking H yeah this one's pretty interesting I've been the way I always wanted to be for

15 years and hindsight I did everything wrong prior to the last 15 years I started worrying about my weight when I was your age 13 and took any diet device on board and this made Everything complicated and I gained more weight I always say now it took me 10 years to lose 10 lbs because I thought weight loss had to be hard and complicated it doesn't when I finally went back to eating three meals a day that included fat to keep me full and got busy doing the things I love to do I lost the

weight if you start restricting calories and fat intake your body slows down its metabolism like a be hibernating and you gain store weight Faster because your body is trying to keep you alive eat your three balanced meals with all the food groups and just make very subtle changes to your diet and you'll that little things you'll notice that little things make a big difference and you'll discover that what you can eat and like to eat and a weight that matches that lifestyle you have to do things you can do forever in order to find a

weight you can keep forever too but don't do anything dramatic because It will shock your body just make small changes it kind of goes on from here but um so that's really interesting to me too I love this idea of um this the first part of this basically that's like um I did everything wrong part of the last 15 years I started worrying about my weight when I was 13 took diet voice on board and this made everything complicated and I gain more weight I say now it took me 10 US Le 10 pounds I

love that idea um because I may Think it's complicated so where would I put that um by for hopes and dreams put up here it's like losing weight that's really obvious put that one but um I you you probably put a victory like for one thing right cuz she's like um I been the way I've always wanted to be for 15 years so I put that there outside Forest is no prejudices maybe I guess Dairy is bad is A Prejudice right Dairy is bad we noticed that in the thread um I think for what has

your experience been like with other Solutions and things I mean I put that quote there as well and yeah see anything else oh man okay goes on all right cool so getting some good stuff here let's move on to the next R this is calorie burning foods I'm trying to verify something I Was told recently when we eat celery more calories are used to consume it than are gain from it is that true interesting it's kind of interesting what about celery CU it's like someone ask right I agree it doesn't matter because salel tastes like

ass the only way to make celery taste good is to put a load of peanut butter on there or some type of soft cheese putting the chewing of celery and the actual te thermic effective food from digestion I'm sure The five calories and a small stick of celery is used but again you're stuck eating celery blah so it's kind of interesting so what I put that maybe as far as um what they don't like about existing Solutions I may put like you know eating clean and just put that thing about Cy there I think the

idea of a calorie burning food is actually kind of interesting right the subject line of this one or or Not the the the title of it so where would I put that maybe under existing Solutions something like um calorie burning foods so because again that might be an interesting marketing hooker thing that I could apply right so for that reason I'm going to pop that there and then let's go to the next one here um losing extra baby fat yeah I it's boring I want to lose some weight Probably good story here hi I want

to give it a second change to lose weight again I'm going to say at chance I have a mental disorder which makes going outside quite hard so I want to do my workouts at home and do a healthy balanc diet being fit and healthy is quite important to ease my issues a few months ago I stopped doing my workouts at home because my energy was so low and I was tired for 5 minutes of some exercises I also did a diet with 1, 1600 calories a Day at the at the same time so good change

that was one of the reasons that my energy was low that I just stopped I always wasn't the most fit kid at school so I was often holding in my belly so I would look slimmer it wasn't a very great idea after all because now my stomach doesn't look like that straight anymore and my underbelly sticks out the rest of my stomach and I think it looks ugly and I want to get rid of it also my hips butt legs could all lose some fat Also gaining some muscle is important to me I don't want

to be a big bodybuilder or something but I just want to look and feel healthy and fit I ain't looking for a workout plan which is hard difficult and provides a fast lose of weight and Improvement in strength I'm looking for something which is easy to hold on and provides a slow but effective way of losing fat and gaining muscle 19y old which is a little bit young for a demographic probably but my BMI is good I think it's mostly because the balance of my muscle and fat isn't right um so by the way to

I know this person said they have like a a mental challenge or whatever but mental disorder but I would just note like with all the typos and things like just remember this when you're typing your sales copy it's actually a really important note because like I say this all the time the average American you know reads and writes at a seventh grade reading level it's really Pretty uh pretty bad and so when you're typing about stuff of like you know Brown fat or adapost tissue which is activated and your you know and your inflammatory Pathways

it's like they have no idea what the you're talking about and it's not just with health is anything else if you're talking about mortgages or Investments or annuities or liquidity or whatever you're talking talking about your Market you have to really Dum it down for your Market so as you're going through these forums it's a really good reminder of that stuff right um but back to like some of their pain points you know I kind of like that I wasn't always the most fit kit School holding my belly in I like the idea even this

line here of like how because they're holding their belly in um that now they think their belly looks like crooked cuz I've never heard that before that could be a really great line for some copy so I'm going to Put that in under maybe like failures I think is where I want to put that I think that's really good and then I love this like right what are they looking for of existing Solutions now looking out for a workout plan that's hard difficult it provides a fast lose of weight Improvement of strength for something that's

easy to hold on and provides a slow but effective way of losing fat and gaining muscle so I'm Still to pop that into um what they're looking for with uh existing Solutions let's see here what's her experience been like what is market already using maybe I put under prejudices because they don't want like they they think that plans are hard difficult all that kind of stuff um bunch of people telling you what to Do Solutions which is interesting okay cool interesting I'm going to go through a few more of these threads and then I'm going

to pause it and probably fill out the rest of this just so that you don't have to watch me do all this in real time but I think the most important thing is you're getting what I'm doing right I'm going through and I'm finding um a bunch of like uh people's information and then I'm copy and Pasting it so I'm going to let's go through a couple more of these kind of fast I'll pause and fill some stuff in and then we're going to do part two where we go to Amazon okay so that being

said easy diet for weight loss start your day with lemon juice and honey and lukewarm water this helps your body to get rid of harmful acids produced by the body possession for the perfect snack for the weight conscious because they are high In protein fiber and healthy fats don't be foed by the fat label either the fat and pistachos is unsaturated unsaturated fat the brain and heart healthy type curious what other people said here um yeah I mean it's this from 2013 but it's funny because one of the first people it's like pistachio is really

one of the highest C things you could find um and yes you need to pay attention to the fat label even healthy fat will make you Pack on the pound if you have too much of it it's like it's absolutely not true but this is also pre keto cuz you have to look at the date of this stuff so I don't know how much I'm going to bloody I'm going to get uh for this here I mean this person too is like no reason to eat breakfast at all which is actually kind of true um

but yeah people are arguing about vegetarian food vegan food people worry about statues of calories but whatever we'll Come back to that one these are and these are sub forums right so by the way if you know some SCE on the first Forum that I found so like that's kind of a really important Point too honestly like I will probably check these other things briefly you can go down the rabbit hole forever but I think just as you're going here you sort of start to get a feel for everything that's going on and like what

people are talking about and all that so Sort by replies again on this one see by the way notice that some of these with the replies like these are like pinned once probably a comeback from 2008 pretty interesting I do wish this form was a little bit more recent but there's still a bunch of interesting stuff here I weigh 500 lb and I am new I mean man that's going to get a lot of views and replies than it Did looking at some the ones with the most views it's prob weird that ticker help has

such a high amount but um lacking motivation please help that looks great oh man my story and picture just got to cck that one lot these younger I'd love to see these women now and these pictures aren't shown anymore but um let's go through a couple more of these I come back Um hi not in new this forum but I still have the same weight to lose as earlier lost a few pounds and Report and regained it again well but I am taking things positively and willing to dedicate to weight loss all you people are

a great help andle hope will post my developments here starting from next week so here I come by the way like look at these like old ass emojis that these are like the Emojis before emojis existed I think a lot this is going to Be just like uh you can do it there's no Finish Line all right let's just go through some of the topics and I'm not going to go scroll through the rest of it because I want to like um I just don't want to bore you if you have a loved one who

is chronically overeating and endangering his or her well-being by doing so would you seek to have a person involuntarily committed to a mental institution until They were no longer danger to themselves oh that's going to be a Hot Topic all right kind of weird I know thing is about so skip that one this one's crazy right hi guys I've been looking for a good weight loss Farm I hope this is one I've been looking for I'm 25 years old live in Bowmont Texas and at my biggest point I was about 750 lbs for the last

two years I've been losing weight well the last 6 months I have really been dieting exercising loss Over 100 lbs I am joining the form for support to like my weight loss maybe even help a few people if I can still struggle in my weight loss but I am in it to win it and my beautiful bride to be is by my side and she's a smoking hot Latina I don't know if I really believe this one to be honest with you but interesting worth reading hearing stories especially about Extreme Weight Loss because I could

look for stories in this then potentially apply them Here so that's an interesting one and I think I'm going to actually stop here but do I think you get the point right of where I'm going to go through and find stuff I mean as far in hopes and dreams will um I mean really I guess you could talk about the 500 lb person being like one of their hopes and dreams right is like um a minute to win it and all that but I'm going to go through and find stuff and fill it out a

little bit and then I'll come back and show you What I've got going on okay so I'm actually back cuz I mean like this is why this is why we form kind of in my opinion like this is from March 2008 but basically this woman who is probably just from this blurry picture part of our demo is um I just want to sh I just want to go through it with you right so it's been a week since I became a member so far so good I did not lose anything this week but it is

not bothering me I wrote a letter to myself last week and I Keep it on my desktop I thought it would be a good journal entry so I'm going to attempt to copy and paste it here February 25th 2008 on onto today's date my measurements are arm size waist calves bust hips so she has her measurements but then this part today is the day I've been wanting to change for a few years now I've been successful in the past with an exercise program I felt great and was starting to see the results in my size

the first attempt I Was a 14 and made it down to a 12 but something always happened and I give it happens and I give up I do not really understand because I was getting great joy for my success one of the biggest problems for me is I really have to work hard at my weight we have in the past spent a lot of time with friends that do not have to worry about their eating habits the nights would be fun fun of fried food and drinks I would have to be the different one and

bring my own food Or give in and eat what everyone else could eat it always made me very angry and depressed that once again Tina was a different one this is something I have had to deal with my whole life I have struggled my whole life to feel normal I have always struggled with weight with school and weight problems I always wanted to be like my sister who all things seem to come easily to her I admire everything she stands for and is able to accomplish she to struggled for Weight as a young girl she's

a lot different from me and is very determined and dedicated to A Healthy Mind and Body but today is the day I leave all this behind I can make excuses all I want I can be very stubborn and headstrong and today I will direct the part of my personality to myself oh direct the partment yeah I don't know what that means but I need to do this for me and only me I need to prove to myself that I strong and will be able to accomplish Anything I my husband to look at me with pride

and say this is my wife and look how great she looks okay that won't happen but he will be very proud of me he has always supported me in all my goals that is when I actually set them I don't want to keep letting him down with failure he does not care what I look like I don't believe it is really hard to keep failing I want to prove to him that I can do this that I am strong enough losing weight is a total Lifestyle change in mind and action so today I start off

my mind I want to set a goal of positive thoughts and actions I am going to get sent up in some kind of program that will help keep me motivated I want to check out online support systems and I want to sign up at the holiday in those are the two goals I can accomplish today let's see if she has anything else here um as you can see at the top of the page the these are is the list of my current Inches it makes me very sad to see them but it makes the journey

the this journey that more real the numbers themselves scream for change and I owe myself that much I can say I want to be a size 10 because that is what I was 7 years ago but I do not know with my age if that is possible I surely hope that it is but I do not want to set a goal and I will only fail at I'm sick of failing I want to be healthy and a smaller fitter size than what I am right Now I'll keep going until it stops coming off the weight

and be happy with that number who knows I may be able to achieve an eight I don't know if I was ever an eight um yeah so basically just like this is like your demographic and again being fact she's talking about her age and I'm guessing she's in her I don't know 40s is like your demographic if you were doing this weight loss offer just like basically broke down their entire psyche For you right so and a lot of it too like the failure the frustration the stuff about like having the sister who lost weight

but they couldn't having the friends who can eat whatever they want feeling like you know weird when they go to their friends houses to eat fried food and they have to bring their own stuff the goal of going from a 12 to a 10 maybe an 8 doing it for themselves the stuff about her husband like how you know she wants um her husband to like Look at her and be proud of her you know notice that it's not about being sexy I think when men write weight loss offers a lot it's like how like

oh and my husband thought I was like sexy again and now we can't stay out of the bedroom and it's like sure that's great but you read what this woman she's not talking about you know having sex with her husband she wants like his like you know admiration and respect and him to be like proud so you just see all this Stuff here and it's like that's all going to This research right what are their hopes and dreams it's a bunch of this what are their victories and failures well not a ton of Victories here

but the failures like you know failing going from 10 to 12 and then not from 12 to 10 and then back I mean tons of stuff there uh you could write out you know married sister stuff like that um there's just this just one little thing like this um is awesome and by the Way I think she kind of keeps updating it here she does so I'm going to read through this I'm going to pause it but like man like that's just that this giv me you can hear I'm talking faster and I'm a little

more excited cuz like I just love this stuff with research it gets me really really amped okay and another thing here I'm going through now and I'm copying and pasting in stuff right so I'm I'm for example in failures this woman in her House she went from a 14 to a 12 but something always happens and then these problems of how she gets angry and depressed right things like that but then up here I'm doing um the hopes and dreams and the whole part I want my husband to look at me with pride and say

this is my wife and look how great she looks right so that versus like what did I write originally for hopes and dreams I put losing weight and that's what a Lot of people do when they're writing in copy and like they don't do research like yeah people want to lose weight you know look good for their husband um you know look at for themselves whatever it is right they just sort of guess and they just they they then they're like I'll figure out what I'm writing and they don't so it's like I you know

I did it with like losing weight but what's better losing weight or like I want my husband to look at me with pride and say This is my wife and look how great she looks okay that won't happen but he'll be very proud of me he has always supported me in all of my goals that is when I actually set them I don't want to keep laying him down with failure he does not care what I look like I don't believe it is really hard to keep failing I want to prove to him that I

can do this and I strong enough right that's a lot better of a hope and dream than losing weight or losing two dress Sizes or all that crap so again why research is so important okay I'm pausing again for a second so basically on page two so this this sweet woman has been sharing so much of her stuff and if you look at my the failures tab now right all this other stuff each one of these is like a different kind of a part and you look at the victories tab um I F A few

other places but it's Mostly been her just really trying to be positive trying to be positive but then I get to the first uh you know post of the second page titled frustrated I wish I could start the last four days all over again I was thinking that my actions this weekend would not be all that bad boy I was wrong it is taking a lot for me to write this but I need to hold myself accountable like oh man you know when I talk about failures we're about to go deep on some failures and

This girl is writing the the sales letter a huge part of the sales letter for me right um and she's rri for herself but I would I would steal it in this case so I'm going to go through this and then um now we can do it together why not right so I sure this weekend was going to be a good one well I went to work and did fine off my eating I got out of work and back home and 8:30 p.m. and my husband says he would like to take me Out to eat

I first thought was great I want to cook back when my I was saying you fool look what time it is so we went and I had two glasses of wine we decided to share a couple of apps so we got a spicy muscle dish it was made of heavy cream and they gave us toasted dipping bread for all the sauce with every bite I knew I was messing up big time I love that line with every bite I knew I was messing up big time that could be like the start of a sales letter

about not Knowing what to eat or some kind of meal plan thing or something H perfect uh so after that I chose to order a steamed dumpling dish made with pork Ginger and it had a soy dipping sauce with that I felt really good about those they were the better of all the choices on The Late menu oh don't don't let me forget to tell you all the snacks they had out that I could not say out of and then on the way out my husband ordered a grilled pen Penny to go sobody to shoot

Me so my husband suggested we swing into a local bar for a night cap well that was three beers later so we got up and shared the penny we can eat anything in the morning I just could not not keep the bad choices to one day so I had to continue on into the next we did go for a long hike and I really felt better about the bad mistakes but last night I did not control my portions I cannot tell you how angry at myself I am where is my willpower I now have to

live with The scale and my decisions I really need to get it together for the last two weeks the scale has not moved and now it did but in the wrong direction I today going to do more research on eating well I feel that I am not eating enough during the day when I eat supper I overeat and that was the way of the old Tina I get so mad when I fail I hope this week I can stay on track um so yeah we're going to I'm going to pull some of that stuff into

here I mean let's see Here I'm going to put this stuff about the apps and the um bread but everybody knew I was messing up big time I'm put that under failures what else am I going to do the stuff about she can not just keep her couldn't keep her choices to bad choices just one day this I can't tell you how angry I am where is my willpower I have to live with the scale of my decisions perfect I mean sucks fortina But perfect for what we're doing let me make sure I didn't um

oh yeah this line right here I want to highlight that line so I liked it with everybody I knew I was messing up big time perfect okay I'm going to go back and dig through a little God Tina is the best right here's the next one this week's post is so full of excitement I finally see a change in my scale I lost Two pounds this week I can't tell you how happy that makes me I really have been good bu getting my exercise and I walked or joged five days this week the weather's gotten

really nice blah okay so that's a victory so let's go up to victories that's where we're going to spend most of our time well that and some of the product stuff too actually but let me um pop that in here perfect um then this is kind of cool she did some Uh this Mount stuff um I really want to get in better shape for my sister visits this summer she wants to go for a hike in our beautiful Acadia Park my sister is very fit and I want to show that I can do this it

may not be so easy for her she is from Florida and runs on flat ground in Maine there was really nothing flat about the area I live in so put that as um back to the hopes and dreams right getting fit for with his sister Um I feel bad too cuz I think this poor woman it's like if she if this was 2018 and she knew about keto she'd probably be killing it right now but 2008 so she's like I'm so proud I didn't eat I ate the smaller piece of steak it's like she's is

doing all this stuff it's just like not actually probably the best way to lose weight but alas that's the case all right see there anything else you're going to right okay so I got through Tina Tina's Last thread by the way is basically she's feeling shitty like she start over again and then just end so that's heartbreaking um but anyway yeah I think we need to we can probably kind of wrap up a lot of this weight loss I I want to get to the next part but just the I think you get the point

here you guys can go through this and you can see like like how oh my God there's just so much good stuff I mean so then I think the Challenge goes okay how do you how do you limit it to you know not too much time right and I think you know once you've got enough stuff here like honestly for me if I was really ring a sales right now I'd probably take what Tina was doing and I'd probably have some ideas for additional me I spent another I don't know half an hour hour after

that going through some of these additional threads I mean there's just so many good things and i' probably go faster and just copying and pasting stuff in and then um that would be that'll probably be it because once I find a really good thread like that I can just I so much of the copy is good um but God there's so much good stuff here it's almost like a spoil of riches but I don't think you need to do an Overkill so again I think if I have this Spilled Out enough stuff that My wheels

are really turning then um I'm probably in a good place to stop it at that point so again this is for the showing an example of how I'm doing my research and on uh we're going through a weight loss one so far so you can see again we're through the whole thread of with Tina all that stuff and her journey some other people's Journey right we didn't really go too deep into like existing Solutions there's a little bit of that stuff I Mean you know I could probably just put reasonably some of the other stuff

here um like portion control right they're using that um exercise walking hiking running you know watching calories kind of like hor control stuff like that right but like okay but here in the same thread I want to get to Amazon honestly um I mean so we can actually put like supplements so say especially if we're going to do say We're doing a weight loss supplement right we' want to hit that um and then let's do like courses programs well if I'm in here let's go to again let's do the same filter of by reply actually

yeah I want to do replies but I do because one thing you'll notice is see how a bunch of the stuff is more recent so I interested in that like protein sparing modified fast I've never even heard of this so I'm curious what this is because first of All in the 1970s I'm just going to open this so I remember it but like there's um you know when you get to the mechanism stuff which I'm going to talk about after this res search module um water diet I just think you know um now talking about

what they're trying they probably people would be discussing what they liked and didn't like about the solution so let's go by replies to start I mean Weight Watchers weight L pill see these are so old that's my only Challenge with this I might I might for this one actually go by last message that one's pinned and so some only have like one reply though I still want to find things that have more replies curious with this Navy diet Weight Watchers by the way still an ongoing thing let's see Here all right let's do this let's

go back to doing it by replies but then I'm going to look for more recent ones I mean Weight Watchers is crazy how many people are talking about that I want to find more recent stuff here if I can there's probably so much gold I'm not even seeing but I want to find more recent stuff and I keep repeating myself but interesting this is like a little bit of a a pain cuz like again this form is so old like I really want replies but I really want recent stuff I keep saying that but it's

cuz I'm like trying to will it to happen the reason I want recent stuff is because I don't necessarily want to see a bunch Of like what people were trying to do in 2008 2010 2011 I want to find out what they're doing now right so I hate to be annoying but I'm just being real I'm doing this real time I want to go back to last message let's do it that way so let's see what we got here a couple interesting ones I was just curious about this protein sparing modified fast because I don't

never heard of it before Right regard by many to be the most effective way to lose body fat while preserving muscle and avoiding rebound binging due to nutrient deficiencies first of all in the 1970s the psmf has been seen various permutations and weight loss clinics in the bodybuilding Community it's generally defined as a diet with adequate protein while simultaneously eliminating energy from carbohydrates and fat nothing really magical about it he's pay attention to Protein and energy deficit it has like a whole breakdown of some of the stuff of it that was interesting I want to

see if that was a potential like mechanism for later on but not really people asking about recommended weight loss program so basically one thing you're going to find here is um going back to like what existing Solutions work people are all going be listing out What they're doing and stuff like that and then you'll probably have people talking about how oh I did this and I liked it I did this and I didn't like it detoxes and cleanses um so basically I would just go through and take all of this stuff and just pop that

in into like the existing Solutions component makes sense cool so hey one other interesting thing for you guys as I'm going through this stuff too and by the way you'll notice that I'm filling out More right I found stuff about Weight Watchers and it wasn't for them a little bit about the detoxes and cleanses which I put in here um have a little bit about with Weight Watchers here as well but let's just call a spade a spade here this is 2011 and This Woman's talking about doing a pro low high protein low carb diet

and basically you know it's not working for her and then this woman Comes in and it's basically like uh if your diet isely calorie restrictive for instance 900 to 1200 calories and you're trying to get into a fat burning state or ketosis this will work for rapid weight loss but remember that takes about 3 days to get into that state and one sheet will bring you right out but my quick Point here is just they're talking about keto in this form in 2011 keto did not go popular with the mainstream until 201 18 16 or

17 I'm not saying hey if you're like a health bro or broette and you're watching this maybe you knew about keto but keto did not get really big for another six years so this is another reason why going through these forums is so valuable not like this is an old one but if you can find new threads on stuff you'll hear new you can identify new trends like years before they're popular imagine if you were the first person to jump on keto right and You're in like the health industry um so just another reason why

yeah like research is so important okay and another thing for you to check out so I'm kind of going to check out some of these other forums before I hit Amazon to do that part for you there's a city data one which is which is interesting um that it's a little bit older for a lot of these posts but like Wheat Belly why the fear of carbs you know should my husband love me the way I Am fat acceptance um interent fasting Factor horseshit ains reboot now Time Magazine is on board you know people talking

about paleo around here CU again paleo came before you know why fat shaming is good for your health I mean there's so much stuff going back to a horror story so I'm going to go through this but we'll Circle back on that in a minute but but the point I was going to make actually Is beyond that one the three fat chicks website which is Amazing by the way um it's actually Super Active right and it's weight loss support but they have these subgroups of like the 20 something 30 something 40 something age 50 plus

so it's like you want to talk about getting specific to your demo like 40 something sort by replies BFF's getting healthy 47 a no idea um I mean there's just so much good stuff here so yeah you could just dig in and then if if you're targeting 30 somethings do that or 20 somethings do that but I mean man like I I'm being a dead horse here but I hope you guys can understand why this is uh so valuable okay but what we're looking at now and I I keep saying okay a lot because I'm

pausing so you don't have to watch me in dead time but what we're going to look at now is okay like some Of these existing say don't okay so much but these uh existing Solutions right and what the market likes and doesn't like we can get a lot of that from the forums honestly but I would also go to Amazon and i' figure out uh I look at products and we'll go and we'll organize that by five star onear reviews so for example you know let's pick a couple I mean supplements sure so let's try

weight loss supplements because we Haven't really talked about supplements that much weight loss pills great I know Ali's pretty popular so I'm going to open that and what I'm going to look for Here by the way is the reviews but also the number of reviews I want St of like more reviews generally so this one's got a ton of Reviews this one's more for men and I'm just going to assume we're going more for women so that's why not going to mess with that one too much here right now corn cleans is interesting I've seen

these guys in the past I really like the the The Branding for these dudes but um that's probably a fine start interesting the apple cider vinegar keeps showing up as a side note Here cuz like people kind of got off apple cider vinegar but still very popular on Amazon so so let's look at Ali right FDA approved weight loss pill that helps block about 25% of the fat you eat from being absorbed interesting I've seen Aly Bunch actually didn't really know what it was but let's go to the ratings and reviews and then so what

they like about it so I'm going to go to the five star reviews first and Then I'm going go to the onear reviews so this one immediately right like for this alley one is that this guy guy didn't believe his wife that it worked and took a bunch of it while following his diet and then he like his stomach started gurgling and he like shat on the chair in the living room and had to clean the shair the chair and shower so even this is a five star review I'd Probably be like putting this under

you know um weight loss pills um so so much I should probably do like um this whole this whole part of it right that's amazing oh Ally is that supposed to be I don't know but even the telling these stories right I'm a compulsive emotional eater I've tried many different diets and get mix to my list I have lost and regained the same 100 pounds over the Past 40 years like okay boom that's great we're going to put that probably up here because this is probably pretty um indicative of who our customer is but anyway

let's see um first week I lost 4.5 lbs down three um it's pretty interesting here so going back to the weight loss pills which are down here kind of Interesting so yeah I think you get the point here um I will someone else say but never trusting the far that's interesting people saying they took this thing and then had like terrible uh disgusting farts and poops but it works because they're farting and pooping which is kind of weird I mean whatever so I would go through this one right same thing with uh this one which

Is a ketones one I'm actually less interested in that but this one I like because of the ratings and go to the five star reviews one star reviews um all the stories and then I just be plugging all that into here as well I mean as far as horse stories go right like taking weight loss pill and then yourself would be one um there's a ton of other ones I probably get them from the forums over here But um as you can see right as you go through you'll find um and I'll just be copying

pasting all these people's stories lost six pounds blah blah blah um that when I didn't have a perfect so again you can just go through um all these stories here so that's how you add that to to this part here her story of how and this is back on the city data forums which are Actually great basically her husband said he likes like petite women and all that and it was sex life was in the beginning but she's been putting on weight now she went from 100 to 150 lbs he doesn't want to seem to

touch me he's always say he doesn't like a woman with a big booty we're both black and most of the black guys I know level one of a big Rand not my husband when we had sex made twice in the past three or four months he refuses to touch me um he's really Honest he tells me he's not attracted to bigger women and that I've gained weight I've wear body shapes and girdles to hold everything in but he says that's nice new addess but when you take it off that's when the real me comes out

it's not attractive to see and I put on about 50% of my initial body weight since we first met um I this is kind of a up story but I'm definitely going to copy and paste this into the um like the horror Stories it's not exactly about an existing solution but it's still a you can also put as a failure but I mean that's a pretty good horror story um and then I'm sure most of the replies would be like he sucks but yeah um and me see what else I got here I'm going to

pause again this one's not like a punch in the that story but is This Woman's kind of chronicling her her struggles of going from anywhere from 200 lb to above 400 lb and now she's got Medication she's breaking her legs and she broke her leg and then she couldn't be active and all this kind of stuff so I would also put that here and then as far as the core stories you can also just Google weight loss Horror Story or you could do like obesity horror story so I just Googled that and there's these horror

stories about Crash diets weight loss horror stories yep Yep my Ali diet pill horse story when my ball failed me or Ally whatever it is uh there's just so many things here we can look at and he also to do like um being oh wait all may fat people horror stories I mean this is great too 30 horror stories about dating while plus size um what it's really like to be fat and Rob that hates fat people all this kind of stuff here I would totally be Taking that and plugging into the horror stories as

well so basically if you if you think about that by the way we didn't really go too deep on curiosity or corruption um and I think that's okay we could like I would probably get you look at the anel key stuff the change of the American diet a lot of stuff there um you know the whole idea of how Dr Atkins tried but then he ended up he almost had it right but didn't you Could look at um like lowfat non-fat diet why it didn't work all that kind of stuff could kind of go in

the Curiosity section and then from a corruption standpoint you could like look at you know like if I like literally Google probably like places where obesity doesn't exist all look there you go here's your corruption how Paradise became the fastest place in the World um they're remote and beautiful place many long to escape to sun se Serenity the Pacific Islands have another reality for the residents living there a life based on imported food little exercise and remote access to healthcare the result the most obese nation in the world honestly for now I would just plug

that into corruption right um I was going to save that link right There I mean that's like you just fill that out with that right um and you can also do like uh popular diets from the 1900s amazing look at this the most popular diets of every decade since 1900 slideshow masticating which is chewing your weight weight loss amazing um in the early 1900s Horus Fletcher also known as a great masticator advised that food even Liquids be chewed 100 times per minute before eating before being swallowed in order to build strengthen the jaw slow down

the eating Pace improve digestion and turn the pial Glutton into an intelligent epicurian um Fletcher series were accepted by the elites of the day such as Upton Sinclair Mark Twain and John Rockefeller and then the fact that counting calorie started in the 1910s amazing so going back To this stuff I'm just going to put a link here for this for now this thing right here is literally going to give you everything so C cigarette's not a great one 1930s grapefruit bananas and skin milk Weight Watchers from the 1960s I mean that's a great question like

you know Weight Watchers start in the 1960s why are more women overweight today than they've ever been in the past diet POS and Sleeping Beauty diet This is great I mean this gives you all the answers right um so yeah you can answer curiosity really it's simple as Googling and you find interesting stuff right so that answerers stff on corruption and curiosity obviously you would dive deeper if you were doing this yourself but going back through here you know I guess would just be like um as far as the prejudices go be that like some

People are born with good genetics be another one um try to think of what else come back to that yeah we didn't go for religious political social economic a whole ton honestly I think that's because weight loss just like uh spans such a huge gamut um I think economic would be like willing to spend on Solutions but tired of being Burned I don't think political you're going to get anything religious you're not going to get anything um generally family is important that's one thing I noticed in a lot of this family is important yeah back

in prejudices I would probably put something about um their mothers like their parents are the reason they had problems or why they still do I think that's important oh if we're going to sum up Their core beliefs about life love and family in one to three sentences um I want to lose weight but it's always a struggle had success in the past but it never lasts family is incredibly important to me but sometimes I feel like my own family doesn't support me my biggest goal actually I know that I know ultimately that in order to

Lose weight it it comes down to me and my willpower but sticking to anything to any diet program is just so hard and a last thing here I'm not 100% so I show you all the five star reviews like I I meant to mention this if I did going to the onear reviews and then going back to what people hate about stuff i' be fling All that out from here so hopefully this makes sense I'll give you a copy of this document um it felt like you know honestly kind of like a little long while

I was doing this but then I also felt like there were times where I didn't want to stop but really I don't know what time I started at but probably around 11:30 maybe so it's probably been like an hour and a half really that I've been doing this and I mean it's pretty Complete and realistically if I was doing this on my own I'd spent another hour on it so it's like two and a half hours of research and I think by the time that that two and a half hours was up I had a

lot of really really really good stuff so I hopefully you can understand why this is such a vital component here and hopefully going through this can you know changes the way you approach the beginning of your copy so this is R for Research uh I may include a few more additional examples either by me or somebody else in this program as well but again this should give you a pretty good feel for what is going on with re [Music] search