Annual Report Design Process - From Start to Finish

[Music] so an admin report is essentially a document that provides an overview of our company's financial status operations and future plans for the next year when a company's annual report is well designed it shows that they care about their image and reputation it's like saying hey World we're not just a bunch of boring suits sitting in a board room or fun creative and we know how to make things look good when companies want to be taken seriously and stand out from their competitors they normally look for a good designer to design them like annual report

and that's where we come in so here's my process of designing an annual report for TransLink which is a public transit company here in Vancouver and I just want to clarify I'm not actually working for them this is just an assignment that I did so let's get started so like any project a mood board should always be reflected back on the brief and I actually really enjoy designing mood boards because this is one that feels like design starts to actually come to life even though we haven't actually done anything yet and I like to look

at websites like Pinterest and dribble behance just design or websites are good [Music] although I now make all my mood boards and figma in this assignment I was working in canva canva is really good for working on quick designs but in my opinion figma is the fastest and easiest way to make milk boards and here's my finished mood board so with my mood more than mine I pretty much made some thumbnail sketches of what my pages could look like the concept behind my design was to design a narrative of moving towards a sustainable future [Music]

branching off of translink's original branded color scheme of blue and yellow I wanted to bring in vibrant grain to create an Innovative color scheme that could be associated with the environment and here are my finished sketches I then go into InDesign and this is where I start refining my sketches and just playing with new ideas throughout the design I included lots of gradients because I love gradients and I think I also helped the design feel more cohesive and Timeless and I also included lots of elements to feel like the narrative was moving forward and I

actually didn't record myself for finding the other pages I just repeated the same process as this one I then mocked up the design on a free mock-up I found on freepik.com and here are the finished designs [Music] thank you guys so much for watching my design process and I'll see you guys in the next video foreign [Music]